WO2018023654A1 - Method for adjusting qq group-based advertisement push technique, and push system - Google Patents
Method for adjusting qq group-based advertisement push technique, and push system Download PDFInfo
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- the invention belongs to the field of the Internet, and provides an adjustment method and a push system according to the QQ group push advertisement technology.
- the research of artificial intelligence is now at the forefront, but the general research stage. Among them, the research and application of weak artificial intelligence is the most popular.
- the so-called weak artificial intelligence is embodied in some single and repetitive work.
- the humans pre-set the relevant rules and trigger conditions through the computer. When the actual situation meets these trigger conditions, the hardware or software system will make stress. A series of reactions.
- An embodiment of the present invention provides an adjustment method according to a QQ group push advertisement technology, and aims to In view of the fact that the current QQ advertisement delivery is inaccurate and the appropriate people cannot receive the appropriate advertisement and the user is disgusted, it is necessary to provide a preset user to add QQ.
- the present invention is implemented as follows: an adjustment method according to the QQ group push advertisement technology, comprising the following steps:
- the group matches the label, matches the type label of the advertisement matching according to the label, and matches the advertisement according to the type label matched by the advertisement;
- the advertisement is stopped from being pushed to the user according to the QQ group.
- the embodiment of the invention further provides a push system, comprising:
- a recording unit for recording a tag matched by a user QQ group, recording a type tag of the matching of the advertisement, and QQ The matching relationship between the group-matched tag and the type tag that the ad matches;
- a detecting unit configured to detect a QQ group added by the user
- the matching unit has an input end connected to the output end of the recording unit and the output end of the detecting unit, respectively, for using the QQ added by the user
- the group matches the label, matches the type label of the advertisement matching according to the label, and matches the advertisement according to the type label matched by the advertisement;
- a pushing unit the input end of which is connected to the output of the matching unit, and is configured to push the advertisement matched by the label to the user;
- the technical adjustment unit has an input end connected to the output end of the push unit, and is configured to stop pushing the advertisement to the user according to the QQ group when the number of times the user closes the advertisement within a certain time exceeds a preset threshold.
- the invention statistically presets the matching relationship between the QQ group type and the advertisement type added by the user, according to the user's added QQ
- the group type pushes the advertisement to increase the accuracy of the advertisement delivery, and can automatically adjust the application of the technology according to the specific usage of the user.
- FIG. 1 is a schematic flowchart of a method for adjusting an advertisement technology according to a QQ group according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
- FIG. 1 is a basis of an embodiment of the present invention.
- step S100 the user QQ group matching tag is recorded, and the type tag and QQ of the advertisement matching are recorded.
- the group matching tag of the 'accounting test' in the user QQ group is recorded as 'exam', and the advertisement 1 is recorded.
- the matching type tag is 'Exam Ad'.
- step S101 the QQ group added by the user is detected.
- step S102 according to the QQ added by the user
- the group matches the tag, matches the type tag of the ad match according to the tag, and matches the ad according to the type tag of the ad match.
- step S103 the advertisement matching the tag is pushed to the user.
- the system When the system detects a QQ group with the name 'Accounting Exam', it sends an advertisement to the group 1 .
- step S104 It shows that the technology is more cumbersome for specific users and runs counter to the original intention of technical design. Therefore, in this case, the system recognizes this situation through self-learning, when the user closes the advertisement within a certain time. When the number of times exceeds the preset threshold, stop according to The QQ group pushes ads to users.
- the invention statistically presets the matching relationship between the QQ group type and the advertisement type added by the user, according to the user's added QQ
- the group type pushes the advertisement to increase the accuracy of the advertisement delivery, and can automatically adjust the application of the technology according to the specific usage of the user.
- FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
- the recording unit 21 is configured to record a label matched by the user QQ group, and record the type label and QQ of the advertisement matching.
- the detecting unit 22 is configured to detect a QQ group added by the user
- the matching unit 23 has an input end and an output end of the recording unit 21 and a detecting unit 22 respectively.
- the output connection is used to match the label according to the QQ group added by the user, and the type tag matched by the advertisement is matched according to the label, and the advertisement is matched according to the type label matched by the advertisement;
- Push unit 24 its input end and the matching unit 23 An output connection for pushing an advertisement that matches the label to a user;
- Technical adjustment unit 25 The input end is connected to the output end of the push unit, and is configured to stop pushing the advertisement to the user according to the QQ group when the number of times the user closes the advertisement within a certain time exceeds a preset threshold.
- the working principle is: the user is in the recording unit 21, records the tag matched by the user QQ group, records the type tag and QQ of the advertisement matching.
- the group matches the label, matches the type label of the advertisement matching according to the label, and matches the advertisement according to the type label matched by the advertisement; pushing unit 24
- the advertisement matching the label is pushed to the user.
- the technical adjustment unit 25 stops pushing the advertisement to the user according to the QQ group.
- the invention statistically presets the matching relationship between the QQ group type and the advertisement type added by the user, according to the user's added QQ
- the group type pushes the advertisement to increase the accuracy of the advertisement delivery, and can automatically adjust the application of the technology according to the specific usage of the user.
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Abstract
Description
本发明属于互联网领域,提供了一种根据 QQ 群推送广告技术的调整方法以及推送系统。 The invention belongs to the field of the Internet, and provides an adjustment method and a push system according to the QQ group push advertisement technology.
人工智能 ( Artificial Intelligence ), 英文 缩写为 AI 。它是 研究 、 开发 用于 模拟 、 延伸 和扩展人的 智能 的理论、方法、技术及应用系统的一门新的技术科学。 Artificial Intelligence, English abbreviation AI. It is research, Develop a new technical science for simulating, extending, and extending the theory, methods, techniques, and applications of human intelligence.
现在人工智能的研究属于前沿,但普遍研究阶段。其中以弱人工智能的研究和应用最为普及。所谓弱人工智能体现在某些单一、重复性的工作上面,由人类通过计算机预先设置好相关的规则和触发条件,当现实情况满足这些触发条件时,硬件或软件系统将会应激地做出一系列反应。 The research of artificial intelligence is now at the forefront, but the general research stage. Among them, the research and application of weak artificial intelligence is the most popular. The so-called weak artificial intelligence is embodied in some single and repetitive work. The humans pre-set the relevant rules and trigger conditions through the computer. When the actual situation meets these trigger conditions, the hardware or software system will make stress. A series of reactions.
在弱人工智能的研究和应用上,人们希望通过上述'定规则 - 应激反应'的方式,帮助人类处理重复性大、可预测性大的工作。同时,也希望人工智能能够识别和学习特定用户的价值取向。 In the research and application of weak artificial intelligence, people hope to pass the above-mentioned rules - The way of stress response helps humans deal with repetitive and predictable work. At the same time, it is also hoped that artificial intelligence can identify and learn the value orientation of specific users.
在本人的上一个申请《 根据用户 QQ 群推送广告的方法以及推送系统》中,提出了一个弱人工智能的解决方案,但是该方案仅仅是研发阶段所假设的'用户需求',针对于实际使用情况,尤其针对于特定个体用户,该方案是否具有价值或者能否取悦特定个体用户则根据个体用户的不同有所区别。 In my last application "based on user QQ In the method of group push advertisement and push system, a weak artificial intelligence solution is proposed, but the solution is only the 'user requirement' assumed in the research and development stage, and is specific to the specific use, especially for specific individual users. Whether the solution has value or whether it can please a particular individual user is different depending on the individual user.
综上,需要提出一种根据用户的具体使用情况,自动调整该项技术的实际应用。 In summary, it is necessary to propose a practical application of the technology to automatically adjust the technology according to the specific use of the user.
本发明实施例提供了一种根据 QQ 群推送广告技术的调整方法,目的在于 针对当前QQ广告投放不精确无法让合适的人群接收到适当的广告而让用户反感的情况 ,需要提供一种通过统计预设用户所加 QQ 群类型与广告类型的匹配关系,根据用户所加 QQ 群类型推送广告,增加广告投放的精确性,同时能够根据用户的具体使用情况,自动调整该项技术的应用。 An embodiment of the present invention provides an adjustment method according to a QQ group push advertisement technology, and aims to In view of the fact that the current QQ advertisement delivery is inaccurate and the appropriate people cannot receive the appropriate advertisement and the user is disgusted, it is necessary to provide a preset user to add QQ. The matching relationship between the group type and the advertisement type, according to the type of QQ group that the user adds, pushes the advertisement to increase the accuracy of the advertisement delivery, and can automatically adjust the application of the technology according to the specific usage of the user.
本发明是这样实现的:一种根据 QQ 群推送广告技术的调整方法,包括以下步骤: The present invention is implemented as follows: an adjustment method according to the QQ group push advertisement technology, comprising the following steps:
记录用户 QQ 群匹配的标签,记录广告匹配的类型标签及 QQ 群匹配的标签与广告匹配的类型标签的匹配关系; Record the tags matched by the user QQ group, record the type tags and matching of the ads. The matching relationship between the group-matched tag and the type tag that the ad matches;
检测用户所加的 QQ 群; Detecting the QQ group added by the user;
根据用户所加的 QQ 群匹配出标签,根据所述标签匹配出广告匹配的类型标签,根据广告匹配的类型标签匹配出广告; According to the QQ added by the user The group matches the label, matches the type label of the advertisement matching according to the label, and matches the advertisement according to the type label matched by the advertisement;
向用户推送所述标签相匹配的广告; Pushing the user of the tag to match the advertisement;
当用户在特定时间内关闭广告的次数超过预设的阈值时,停止根据 QQ 群向用户推送广告 。 When the number of times the user closes the advertisement within a certain time exceeds the preset threshold, the advertisement is stopped from being pushed to the user according to the QQ group.
本发明实施例还提供了一种推送系统,包括: The embodiment of the invention further provides a push system, comprising:
记录单元,检测单元,匹配单元,推送单元,技术调整单元,其中: Recording unit, detecting unit, matching unit, pushing unit, technical adjustment unit, wherein:
记录单元,用于记录用户 QQ 群匹配的标签,记录广告匹配的类型标签及 QQ 群匹配的标签与广告匹配的类型标签的匹配关系; a recording unit for recording a tag matched by a user QQ group, recording a type tag of the matching of the advertisement, and QQ The matching relationship between the group-matched tag and the type tag that the ad matches;
检测单元,用于检测用户所加的 QQ 群; a detecting unit, configured to detect a QQ group added by the user;
匹配单元,其输入端分别与记录单元的输出端及检测单元的输出端连接,用于根据用户所加的 QQ 群匹配出标签,根据所述标签匹配出广告匹配的类型标签,根据广告匹配的类型标签匹配出广告 ; The matching unit has an input end connected to the output end of the recording unit and the output end of the detecting unit, respectively, for using the QQ added by the user The group matches the label, matches the type label of the advertisement matching according to the label, and matches the advertisement according to the type label matched by the advertisement;
推送单元,其输入端与所述匹配单元输出端连接,用于向用户推送所述标签相匹配的广告; a pushing unit, the input end of which is connected to the output of the matching unit, and is configured to push the advertisement matched by the label to the user;
技术调整单元,其输入端与所述推送单元的输出端连接,用于当用户在特定时间内关闭广告的次数超过预设的阈值时,停止根据 QQ 群向用户推送广告 。 The technical adjustment unit has an input end connected to the output end of the push unit, and is configured to stop pushing the advertisement to the user according to the QQ group when the number of times the user closes the advertisement within a certain time exceeds a preset threshold.
本发明通过统计预设用户所加 QQ 群类型与广告类型的匹配关系,根据用户所加 QQ 群类型推送广告,增加广告投放的精确性,同时能够根据用户的具体使用情况,自动调整该项技术的应用。 The invention statistically presets the matching relationship between the QQ group type and the advertisement type added by the user, according to the user's added QQ The group type pushes the advertisement to increase the accuracy of the advertisement delivery, and can automatically adjust the application of the technology according to the specific usage of the user.
图 1 是本发明实施例提供的一种根据 QQ 群推送广告技术的调整方法的流程示意图; 1 is a schematic flowchart of a method for adjusting an advertisement technology according to a QQ group according to an embodiment of the present invention;
图 2 是本发明实施例提供的推送系统的结构示意图。 FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白,以下结合附图及实施例,对本发明进行进一步详细说明。应当理解,此处所描述的具体实施例仅仅用以解释本发明,并不用于限定本发明。 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的一种根据 QQ 群推送广告技术的调整方法的流程示意图,为了便于说明,只示出了与本发明实施例相关的部分。 FIG. 1 is a basis of an embodiment of the present invention. A schematic flowchart of a method for adjusting a group push advertisement technology, and for convenience of explanation, only parts related to the embodiment of the present invention are shown.
在步骤 S100 中,记录用户 QQ 群匹配的标签,记录广告匹配的类型标签及 QQ 群匹配的标签与广告匹配的类型标签的匹配关系。 In step S100, the user QQ group matching tag is recorded, and the type tag and QQ of the advertisement matching are recorded. The match between the group-matched label and the type tag that the ad matches.
在本实施例中,记录用户 QQ 群中'会计考试'的群匹配的标签为'考试 ' ,记录广告 1 匹配的类型标签为 ' 考试广告 ' 。 In this embodiment, the group matching tag of the 'accounting test' in the user QQ group is recorded as 'exam', and the advertisement 1 is recorded. The matching type tag is 'Exam Ad'.
在步骤 S101 中,检测用户所加的 QQ 群。 In step S101, the QQ group added by the user is detected.
在步骤 S102 中,根据用户所加的 QQ 群匹配出标签,根据所述标签匹配出广告匹配的类型标签,根据广告匹配的类型标签匹配出广告。 In step S102, according to the QQ added by the user The group matches the tag, matches the type tag of the ad match according to the tag, and matches the ad according to the type tag of the ad match.
在步骤 S103 中,向用户推送所述标签相匹配的广告。 In step S103, the advertisement matching the tag is pushed to the user.
当系统检测到有 ' 会计考试'名称的 QQ 群时,向该群发送广告 1 。 When the system detects a QQ group with the name 'Accounting Exam', it sends an advertisement to the group 1 .
在步骤 S104 中,说明该项技术针对于特定的用户是增加繁琐性,与技术设计的初衷背道而驰,所以,在这种情况下,系统通过自学习而识别出这种情况,当用户在特定时间内关闭广告的次数超过预设的阈值时,停止根据 QQ 群向用户推送广告 。 At step S104 It shows that the technology is more cumbersome for specific users and runs counter to the original intention of technical design. Therefore, in this case, the system recognizes this situation through self-learning, when the user closes the advertisement within a certain time. When the number of times exceeds the preset threshold, stop according to The QQ group pushes ads to users.
本发明通过统计预设用户所加 QQ 群类型与广告类型的匹配关系,根据用户所加 QQ 群类型推送广告,增加广告投放的精确性,同时能够根据用户的具体使用情况,自动调整该项技术的应用。 The invention statistically presets the matching relationship between the QQ group type and the advertisement type added by the user, according to the user's added QQ The group type pushes the advertisement to increase the accuracy of the advertisement delivery, and can automatically adjust the application of the technology according to the specific usage of the user.
图 2 是本发明实施例提供的推送系统构示意图,该推送系统: FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
记录单元 21 ,检测单元 22 ,匹配单元 23 ,推送单元 24 ,技术调整单元 25 ,其中: Recording unit 21, detecting unit 22, matching unit 23, pushing unit 24, technical adjustment unit 25 ,among them:
记录单元 21 ,用于记录用户 QQ 群匹配的标签,记录广告匹配的类型标签及 QQ 群匹配的标签与广告匹配的类型标签的匹配关系; The recording unit 21 is configured to record a label matched by the user QQ group, and record the type label and QQ of the advertisement matching. The matching relationship between the group-matched tag and the type tag that the ad matches;
检测单元 22 ,用于检测用户所加的 QQ 群; The detecting unit 22 is configured to detect a QQ group added by the user;
匹配单元 23 ,其输入端分别与记录单元 21 的输出端及检测单元 22 的输出端连接,用于根据用户所加的 QQ 群匹配出标签,根据所述标签匹配出广告匹配的类型标签,根据广告匹配的类型标签匹配出广告 ; The matching unit 23 has an input end and an output end of the recording unit 21 and a detecting unit 22 respectively. The output connection is used to match the label according to the QQ group added by the user, and the type tag matched by the advertisement is matched according to the label, and the advertisement is matched according to the type label matched by the advertisement;
推送单元 24 ,其输入端与所述匹配单元 23 输出端连接,用于向用户推送所述标签相匹配的广告; Push unit 24, its input end and the matching unit 23 An output connection for pushing an advertisement that matches the label to a user;
技术调整单元 25 ,其输入端与所述推送单元的输出端连接,用于当用户在特定时间内关闭广告的次数超过预设的阈值时,停止根据 QQ 群向用户推送广告 。 Technical adjustment unit 25 The input end is connected to the output end of the push unit, and is configured to stop pushing the advertisement to the user according to the QQ group when the number of times the user closes the advertisement within a certain time exceeds a preset threshold.
其工作原理是:用户在记录单元 21 ,记录用户 QQ 群匹配的标签,记录广告匹配的类型标签及 QQ 群匹配的标签与广告匹配的类型标签的匹配关系;检测单元 22 ,检测用户所加的 QQ 群;匹配单元 23 ,根据用户所加的 QQ 群匹配出标签,根据所述标签匹配出广告匹配的类型标签,根据广告匹配的类型标签匹配出广告 ; 推送单元 24 ,向用户推送所述标签相匹配的广告,当用户在特定时间内关闭广告的次数超过预设的阈值时,技术调整单元 25 停止根据 QQ 群向用户推送广告 。 The working principle is: the user is in the recording unit 21, records the tag matched by the user QQ group, records the type tag and QQ of the advertisement matching. The matching relationship between the group matching tag and the type tag matched by the advertisement; the detecting unit 22, detecting the QQ group added by the user; and the matching unit 23, according to the QQ added by the user The group matches the label, matches the type label of the advertisement matching according to the label, and matches the advertisement according to the type label matched by the advertisement; pushing unit 24 The advertisement matching the label is pushed to the user. When the number of times the user closes the advertisement within a certain time exceeds a preset threshold, the technical adjustment unit 25 stops pushing the advertisement to the user according to the QQ group.
本发明通过统计预设用户所加 QQ 群类型与广告类型的匹配关系,根据用户所加 QQ 群类型推送广告,增加广告投放的精确性,同时能够根据用户的具体使用情况,自动调整该项技术的应用。 The invention statistically presets the matching relationship between the QQ group type and the advertisement type added by the user, according to the user's added QQ The group type pushes the advertisement to increase the accuracy of the advertisement delivery, and can automatically adjust the application of the technology according to the specific usage of the user.
以上仅为本发明的较佳实施例而已,并不用以限制本发明,凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等,均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
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