WO2017128420A1 - Route-based advertisement pushing method, and pushing system - Google Patents

Abstract

The present invention relates to the field of navigation, and provides a route-based advertisement pushing method, and a pushing system. The method comprises: recording matching relationships between location areas on a map and advertisements, and recording search condition tags matching the advertisements; detecting a route planned by a user and a search condition; obtaining information about an advertisement by means of matching according to the route planned by the user and the search condition, and pushing to the user the advertisement that corresponds to an area along the route and that meets the search condition. By obtaining a corresponding advertisement by means of matching based on an area along a route planned by a user and a search condition inputted by the user, and pushing to the user the advertisement meeting the condition, the present invention implements more precise advertisement placement, and also enables the user to obtain consumption information around the route more quickly.

Description

 Method of pushing advertisements according to routes and push system Technical field

 The invention belongs to the field of navigation, and in particular relates to a method for pushing an advertisement according to a route and a pushing system.

Background technique

Compared with products, channels, promotions, etc., advertising is probably the most important part of the company, and it is a pity to observe the advertisements around us. The ending is often just regret: the real laugh is not the end of advertising. The business, but the guys who collect the money. Advertising has never been effective. From the bad side, a lot of money is spent, but there is no effect at all. You may think that this is the worst. Actually not, the worst is the reaction, and the money bought is actually anonymity.

With the popularity of automobiles and the construction of roads, inter-city economic exchanges are more frequent, and the area of activities is also growing. In order to improve the quality of life, a large number of leisure activities and adventure activities are held so that we are not limited to our own understanding. In a small area, the road is not known, and the destination cannot be found. In this case, the car GPS navigator will enter the world of the owner at the appropriate price and become the basic equipment on the car.

With the improvement of residents' living standards, many families nowadays like to travel by themselves, or choose to go to other places to do things by themselves, and they can also enjoy the local scenery. In the process of self-driving, users are often using navigation software to plan routes because they are not familiar with the route. However, the navigation software only has the function of planning the route. If the self-driving journey is long or if you want to play somewhere in the middle, you will need to eat. , accommodation or shopping information. The current common way is to plan the route first by navigation, record the place name that needs to stay, and then search the search engine for relevant local tourist information. This is not only troublesome, but also some places are far away from the route, wasting time, and sometimes For example, the price of accommodation, environmental conditions can not meet the user.

 In summary, there is a need for the current navigation system to be unable to serve ads based on the route. It is necessary to provide a corresponding advertisement by the user's planned route and the search condition input by the user, and push the qualified advertisement to the user to make the advertisement more accurate, and also enable the user to grasp the route more quickly. Nearby consumer consultation.

technical problem

 An embodiment of the present invention provides a method for pushing an advertisement according to a route, and the purpose is to provide a situation that the current navigation system cannot deliver an advertisement according to a route. It is necessary to provide a corresponding advertisement by the user's planned route and the search condition input by the user, and push the qualified advertisement to the user to make the advertisement more accurate, and also enable the user to grasp the route more quickly. Nearby consumer consultation.

Technical solution

 The present invention is implemented in such a manner that a method of pushing an advertisement according to a route includes the following steps:

 Record the matching relationship between the location area on the map and the advertisement, and record the search condition label matched by the advertisement;

 Detecting the route and search conditions planned by the user;

 The advertisement information is matched according to the route and the search condition planned by the user, and the advertisement that the route passes through the area and meets the search condition is pushed to the user.

 The embodiment of the invention further provides a push system, comprising:

 Recording unit, detecting unit, pushing unit, wherein:

 a recording unit, configured to record a matching relationship between the location area on the map and the advertisement, and record a search condition label matched by the advertisement;

 a detecting unit, wherein the input end is connected to the output end of the recording unit, and is configured to detect a route and a search condition planned by the user;

The push unit is connected to the output end of the detecting unit, and is configured to match the advertisement information according to the route and the search condition planned by the user, and push the advertisement that the route passes through the area and meets the search condition.

Beneficial effect

The invention allocates corresponding advertisements through the search conditions of the user's planned route and the search conditions input by the user, and pushes the qualified advertisements to the user, so that the advertisements are more accurately delivered, and at the same time, the users can quickly grasp the consumption near the route. advisory.

DRAWINGS

 1 is a schematic flowchart of a method for pushing an advertisement according to a route according to an embodiment of the present invention;

 FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.

Embodiments of the invention

The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

 figure 1 It is a schematic flowchart of a method for pushing an advertisement according to a route provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.

 In step S100, the matching relationship between the location area on the map and the advertisement is recorded, and the search condition label of the advertisement matching is recorded.

 In this application example, the restaurant next to the main road of a small town in the user route is recorded, and the advertisement label is per capita consumption. , halal, or a hotel note for the standard room 280 / night, four stars, with WIFI.

 In step S101, the route and search condition planned by the user are detected.

 The user plans the route, enters the halal, and the special price can match the above restaurants and hotels.

 At step S102 The advertisement information is matched according to the route and the search condition planned by the user, and the advertisement that the route passes through the area and meets the search condition is pushed to the user.

The invention allocates corresponding advertisements through the search conditions of the user's planned route and the search conditions input by the user, and pushes the qualified advertisements to the user, so that the advertisements are more accurately delivered, and at the same time, the users can quickly grasp the consumption near the route. advisory.

 FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:

 a recording unit 21, a detecting unit 22, and a pushing unit 23, wherein:

 The recording unit 21 is configured to record a matching relationship between the location area on the map and the advertisement, and record the search condition label matched by the advertisement;

 a detecting unit 22, an input end thereof and the recording unit 21 The output is connected to detect the route and search conditions planned by the user;

 Push unit 23, its input end and the detecting unit 22 The output end is connected to match the advertisement information according to the route and the search condition planned by the user, and push the advertisement that the route passes through the area and meets the search condition.

 The working principle is: the recording unit 21 records the matching relationship between the location area on the map and the advertisement, records the search condition label matched by the advertisement, and the detecting unit 22 Detecting the route and search condition planned by the user, the pushing unit 23 matches the advertisement information according to the route and the search condition planned by the user, and pushes the advertisement that the route passes through the region and meets the search condition.

The invention allocates corresponding advertisements through the search conditions of the user's planned route and the search conditions input by the user, and pushes the qualified advertisements to the user, so that the advertisements are more accurately delivered, and at the same time, the users can quickly grasp the consumption near the route. advisory.

The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims (2)

 A method for pushing an advertisement according to a route, characterized in that the method comprises the following steps: Record the matching relationship between the location area on the map and the advertisement, and record the search condition label matched by the advertisement; Detecting the route and search conditions planned by the user; The advertisement information is matched according to the route and the search condition planned by the user, and the advertisement that the route passes through the area and meets the search condition is pushed to the user. A push system, characterized in that the push system comprises: Recording unit, detecting unit, pushing unit, wherein: a recording unit, configured to record a matching relationship between the location area on the map and the advertisement, and record a search condition label matched by the advertisement; a detecting unit, wherein the input end is connected to the output end of the recording unit, and is configured to detect a route and a search condition planned by the user; The push unit is connected to the output end of the detecting unit, and is configured to match the advertisement information according to the route and the search condition planned by the user, and push the advertisement that the route passes through the area and meets the search condition.