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WO2017111504A1 - System device for providing exclusive import price information for parallel import price comparison - Google Patents

System device for providing exclusive import price information for parallel import price comparison Download PDF

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Publication number
WO2017111504A1
WO2017111504A1 PCT/KR2016/015113 KR2016015113W WO2017111504A1 WO 2017111504 A1 WO2017111504 A1 WO 2017111504A1 KR 2016015113 W KR2016015113 W KR 2016015113W WO 2017111504 A1 WO2017111504 A1 WO 2017111504A1
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WO
WIPO (PCT)
Prior art keywords
price
import
information
exclusive
sales
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2016/015113
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French (fr)
Korean (ko)
Inventor
유영태
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Nycommerce Corp
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Nycommerce Corp
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Publication date
Application filed by Nycommerce Corp filed Critical Nycommerce Corp
Priority to CN201680002114.7A priority Critical patent/CN107111832B/en
Publication of WO2017111504A1 publication Critical patent/WO2017111504A1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00Payment architectures, schemes or protocols
    • G06Q20/04Payment circuits
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services

Definitions

  • the present invention relates to a system apparatus for constructing an overseas local price, a domestic department store and a duty-free price information of a monopoly import product and providing a discount rate and a price of a parallel import product sold online compared to the monopoly import product.
  • Parallel import means a product that imports genuine goods that are legally branded in a foreign country without the consent of the domestic trademark owner or exclusive licensee of the trademark in order to prevent market monopoly of intellectual property rights. It became.
  • the price difference between the same product-based department store price and parallel import goods reaches an average of 20-50%.
  • An object of the present invention is to provide a price information providing system device that provides price information of an offline distribution-oriented monopoly imports compared to parallel distribution-oriented parallel imports.
  • the technical problem of the present invention is to provide a means for allowing a price comparison with the parallel parallel import goods that are distributed in the existing online after generating a won-denominated price by interlocking real-time exchange rate by collecting a wide range of domestic and overseas department store prices and duty-free prices.
  • the product identification information of the exclusive import goods which are products sold by the trademark owner or the exclusive licensee, and the exclusive import goods sales information including the selling price are grouped and stored according to the same product identification information.
  • a price information providing server for transmitting the exclusive import sales information and the parallel import sales information matching the searched keyword to the user terminal when the search request is made;
  • a user terminal that receives a keyword from a user and transmits the keyword to the price information providing server, and receives and displays the exclusive import sales information and parallel import sales information matching the keyword from the price information providing server;
  • a wired / wireless communication network providing wired communication or wireless communication between the price information providing server and the user terminal.
  • the price information providing server may include: an exclusive import sales information database storing product identification information of an exclusive import product, which is a product sold offline by a trademark owner and an exclusive licensee, and exclusive import sales information including a sale price; A parallel import sales information database storing parallel import sales information including merchandise identification information and sales prices of parallel import goods sold online; A sales information grouping storage unit which extracts the exclusive import goods and the parallel import goods having the same product identification information and allocates and stores the exclusive import goods sales information and the parallel import goods sales information for each product identification information; A search processing unit which receives a keyword from a user terminal and extracts, from the sales information grouping storage unit, the exclusive import sales information and the parallel import sales information allocated to the matching product identification information; A price comparison web page generation unit for generating a price comparison web page displaying the exclusive import sales information and the parallel import sales information allocated to the product identification information extracted by the search processing unit; And a server communication unit which transmits the price comparison web page to the user terminal.
  • an exclusive import sales information database storing product identification information of an exclusive import
  • the above price comparison web page is the sales price of the domestic department store, foreign currency notation local and domestic duty free shops in the won, and "(the highest selling price of the exclusive import store-the lowest selling price of the parallel import store) / the highest selling price of the exclusive import store".
  • the discount rate which is a ratio, may be displayed in the form of a list for each parallel import goods store, and detailed sales information of the selected parallel import goods shop may be displayed when any one of the parallel import goods shops listed is selected.
  • the price information providing system apparatus is a terminal used by a price information provider, and includes price information for transmitting at least one selling price of an exclusive imported product, that is, a selling price of at least one of an overseas local price, a domestic department store price, and a duty free price to the price information providing server. It may include a providing terminal.
  • the price information providing terminal may generate a receipt image by photographing a purchase receipt for each vendor of an exclusive import product, or generate a label image by photographing a product label, and transmit the generated receipt image and label image to the price information providing server. It may be characterized by.
  • the price information providing terminal the terminal RF communication unit for communicating with the price information providing server;
  • a camera for outputting a receipt image according to photographing of a purchase receipt and a label image according to photographing of a product label;
  • a price providing payback application which logs in to the price information providing server and transmits the receipt image and the label image to the price information providing server.
  • the price information providing server may include: an image analyzer which reads the received receipt image and the geometric shape included in the label image and converts them into character information; A sales information extracting unit for extracting one or more stores, product identification information, and sales price from the read character information; And a sales information update unit for classifying whether a department store price or a duty-free store price is classified according to a store and then updating and storing product identification information and a sale price in an exclusive imported goods sale information database.
  • the sales information update unit stores the local sales price described in the seasonal order book of each brand headquarters in the exclusive import sales information database as the exclusive import sales information, and then uses the receipt image and the label image. If there is a domestic sales price, it can be characterized as updating the second update in the exclusive import sales information database as the identified exclusive import sales price.
  • the price comparison web page generation unit when there is a monopoly imported goods having a difference in price between the product sale price at the first storage and the product sale price at the time of the second update update is greater than the predetermined reference price difference, the larger than the reference price difference It may be characterized in that the sales information of the parallel import goods related to the monopoly import goods having a price difference is displayed in the big sale discount guide corner of the price comparison web page.
  • the point information is settled by paying cash convertible points to the price information provider who provided the updated sales information and accumulating points in the point information of the price information provider. It may include a processing unit.
  • the embodiment of the present invention by providing a means for the price comparison between the parallel import goods sold in the online shopping mall company and the monopoly import goods sold in department stores and duty free shops, it is possible to allow consumers to easily compare prices. Also, by providing the highest discount rate between monopoly and parallel imports, economic shopping can be achieved.
  • 1 is a graph comparing the price between the exclusive imports and parallel imports.
  • 2 is an exclusive import price information providing system device for comparing parallel import prices according to an embodiment of the present invention.
  • FIG. 3 is a diagram illustrating an information flow between a price information providing server and a user terminal according to an exemplary embodiment of the present invention.
  • FIG. 4 is a configuration block diagram of a price information providing server according to an embodiment of the present invention.
  • FIG. 5 is a first embodiment of a price comparison web page according to an embodiment of the present invention.
  • FIG. 6 is a diagram showing a second embodiment of a price comparison webpage according to an embodiment of the present invention.
  • FIG. 7 is a configuration diagram of a system for providing exclusive import price information for parallel import price comparison including a price information providing terminal according to an exemplary embodiment of the present invention.
  • FIG. 8 is a block diagram illustrating a price information providing terminal according to an embodiment of the present invention.
  • FIG. 9 is a block diagram illustrating a price information providing server capable of analyzing a receipt image according to an exemplary embodiment of the present invention.
  • FIG. 2 is a system for providing exclusive import information for a parallel import price according to an embodiment of the present invention
  • FIG. 3 is a diagram illustrating an information flow between a price information providing server and a user terminal according to an embodiment of the present invention.
  • Figure 5 is a first embodiment of a price comparison webpage according to an embodiment of the present invention
  • Figure 6 is a price according to an embodiment of the present invention
  • Fig. 2 shows a second embodiment of the comparison web page.
  • the present invention compares / provides the price information of parallel import goods distributed online and domestic and overseas department store prices and duty free shop prices in real time based on the same new product in the same season.
  • the price is automatically compared / exposured, and a new concept price comparison business model for the first imported product in Korea that uses traffic generated as a revenue source is presented.
  • the present invention may include a wired / wireless communication network 300, a user terminal 100, and a price information providing server 200.
  • the wired / wireless communication network 300 provides wired or wireless communication between the price information providing server 200 and the user terminal 100.
  • a wireless mobile communication network including a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) is provided. Data communication is possible.
  • BTS base transceiver station
  • MSC mobile switching center
  • HLR home location register
  • a mobile radio communication network may include, but is not limited to, a base station (BTS), a mobile switching center (MSC), and a home location register (HLR). It may further include a component such as a data serving node).
  • BTS base station
  • MSC mobile switching center
  • HLR home location register
  • the wired / wireless communication network 300 when the wired / wireless communication network 300 is implemented as a wired communication network, it may be implemented as a network communication network, and data communication may be performed according to an Internet protocol such as Transmission Control Protocol / Internet Protocol (TCP / IP).
  • TCP / IP Transmission Control Protocol / Internet Protocol
  • the user terminal 100 receives a keyword from the user and transmits the keyword to the price information providing server 200, and parallels the exclusive import goods sales information matching the keyword from the price information providing server 200. Receive and display import sales information.
  • the exclusive import sales information and the parallel import sales information may be displayed as shown in FIGS. 5 and 6.
  • the user terminal 100 will be described using a desktop PC as an example, but not only a desktop PC, but also a smart phone, a tablet PC, a slate PC, a laptop computer (
  • the notebook computer (PDA), personal digital assistants (PDA), portable multimedia player (PMP), navigation, and the like may be applicable.
  • the terminal to which the present invention is applicable is not limited to the above-described type, and of course, may include all terminals capable of communicating with external devices.
  • the price information providing server 200 When there is a search request according to a keyword from the user terminal 100 as illustrated in FIG. 3, the price information providing server 200 provides the user terminal with exclusive import goods sales information and parallel import goods sales information matching the searched keyword. To 100.
  • the price information providing server 200 has the same configuration as a conventional web server in hardware, and is implemented through various types of languages such as C, C ++, Jaba, Visual Basic, Visual C, etc. in software. Contains program modules that perform various functions. In addition, it can be implemented by using a web server program that is variously provided according to operating systems such as DOS, Windows, Linux, Unix, Macintosh, etc. in general server hardware. For example, the websites used in the Windows environment, the Internet Information Server (IIS), and the CERN, NCSA, and APPACH used in the Unix environment may be used.
  • IIS Internet Information Server
  • APPACH used in the Unix environment
  • the price information providing server 200 is building a database for searching, the price information providing server 200, the monopoly including the product identification information and sales price of the exclusive import goods that are sold by the trademark owner or the exclusive licensee
  • the imported goods sales information is stored in a database grouped by the same product identification information and utilized.
  • Such a database firstly determines the price of the product by using local sales price, etc., which are described in the season's order book of each brand headquarters, and secondly, obtains the price of the product by receiving a price report of the consumer.
  • the price information providing server 200 may include an exclusive import product sales information database 110, a parallel import product sales information database 120, a sales information grouping storage unit 130, and a search processing unit 140. ), A price comparison web page generation unit 150, and a server communication unit 160.
  • the exclusive import sales information database 110 is a database that stores the exclusive import sales information including the product identification information and the selling price of the exclusive import goods, which are products mainly sold offline by the trademark owner and the exclusive licensee. In addition, the exclusive import sales information may be stored together with the product description information, the store location.
  • the monopoly import product is a product sold directly by a foreign brand trademark owner in Korea or sold by an exclusive licensee having a domestic exclusive sales contract from an overseas brand trademark owner, for example, a product sold in a department store, a duty free shop, or the like.
  • the exclusive imported goods sales information database 110 stores product identification information such as a product model name and a product code of the exclusive imported goods, and also stores sales prices such as local sales price, domestic department store sale price and duty free store sale price of each product.
  • the parallel import goods sales information database 120 is a database storing parallel import goods sale information including the product identification information and the selling price of the parallel import goods sold online.
  • the parallel import goods sales information may be stored along with the product description information, the name of the communication company that sells.
  • Parallel imports are goods that are imported legally trademarked goods from abroad without the consent of the trademark owner or the exclusive licensee of that trademark.
  • the exclusive import sales information database 110 and the parallel import sales information database 120 may include a hard disk drive, a solid state drive, a flash memory, and a CF card ( Module that can input / output information such as Compact Flash Card), SD Card (Secure Digital Card), SM Card (Smart Media Card), MMC Card (Multi-Media Card) or Memory Stick. It may be present or may be provided in a separate apparatus.
  • CF card Module that can input / output information such as Compact Flash Card), SD Card (Secure Digital Card), SM Card (Smart Media Card), MMC Card (Multi-Media Card) or Memory Stick. It may be present or may be provided in a separate apparatus.
  • the sales information grouping storage unit 130 extracts the exclusive import goods and the parallel import goods having the same product identification information, and allocates and stores the exclusive import goods sales information and the parallel import goods sales information for each product identification information. For example, if the product identification information is A luxury bag, the same luxury bag A exclusive imports and A parallel imports are grouped into one group, and the A luxury bag A exclusive import sales information of A exclusive imports and A parallel import goods Allocates and stores parallel import sales information for Similarly, if the product identification information is B luxury bag, the same luxury bag B exclusive imports and B parallel imports are grouped together as a group, and the B luxury bags have exclusive B sales of exclusive imports and B parallel imports. Allocate and store import sales information.
  • the search processing unit 140 stores the exclusive import goods sale information and the parallel import goods sale information allocated to the product identification information matching the keyword, and the sales information grouping storage unit 130. ). For example, when the keyword 'A luxury bag' is received from the user terminal 100, product identification information matching the keyword of 'A luxury bag' is extracted. Therefore, the exclusive imported goods sales information and the parallel imported goods sales information matching the product identification information of A luxury bag are extracted.
  • the price comparison webpage generation unit 150 generates a price comparison webpage displaying the exclusive import sales information and the parallel import sales information allocated to the product identification information extracted by the search processing unit 140.
  • a price comparison web page may be displayed in various forms.
  • the price comparison web page may be displayed in a list form as shown in FIG. 5. As described above, detailed sales information of the selected parallel import goods dealer can be displayed.
  • the discount rate which is the ratio of the selling price of each store and "(the highest selling price of the exclusive importing store-the lowest selling price of the parallel importing store) / the highest selling price of the exclusive importing store" in the form of a list for each parallel importing store. I can display it. For example, if the highest selling price among the exclusive importers selling A imports is $ 10,000, and the lowest selling price among the parallel importers selling A imports is $ 30, the discount rate is (100-30) / It becomes 70% as 100.
  • the server communication unit 160 transmits the price comparison web page generated by the price comparison web page to the user terminal 100.
  • the server communication unit 160 supports hardware and software protocols for communicating with the user terminal 100.
  • the server communication unit 160 may perform data communication according to an Internet protocol such as, for example, Transmission Control Protocol / Internet Protocol (TCP / IP).
  • the revenue can be generated by charging from a parallel import goods company. For example, you might charge per pageview on a price comparison web page, charge when an actual click occurs on a price comparison web page, or provide information on a price comparison web page to charge a company when a parallel importer makes a sale. have.
  • the exclusive import goods sales information database 110 and the parallel import goods sales information database 120 described above should be frequently updated and stored in price information, and the update storage method is 'self-collection + open payback collection'. Can be.
  • an exclusive import goods sales information database 110 may be constructed based on data collected by itself using local sales prices described in the seasonal order book of each brand head office. Thereafter, by receiving domestic sales price information from consumers, the exclusive import sales information database 110 and the parallel import sales information database 120 may be constructed.
  • the present invention will be described with reference to FIGS. 7 to 9.
  • FIG. 7 is a block diagram of an exclusive import price information providing system device for a parallel import price comparison including a price information providing terminal according to an embodiment of the present invention
  • Figure 8 is a price information providing terminal according to an embodiment of the present invention
  • 9 is a configuration block diagram of a price information providing server capable of analyzing a receipt image according to an embodiment of the present invention.
  • the price information providing system apparatus may further include a price information providing terminal 400 in addition to the wired / wireless communication network 300, the user terminal 100, and the price information providing server 200 as illustrated in FIG. 7. .
  • the price information providing terminal 400 is a terminal used by the price information provider, and may correspond to a smartphone.
  • the price information provider may be a general consumer who purchases a product. After purchasing the product, the consumer may transmit price information of the product purchased by the price information providing terminal 400. Accordingly, the price information providing terminal 400 may transmit the selling price of the monopoly imported product, that is, the selling price of at least one of the overseas local price, the domestic department store price or the duty free shopping price, to the price information providing server 200.
  • the price information providing terminal 400 may generate a purchase receipt image of the exclusive imported goods, or photograph the product label to generate a label image, and transmit the generated receipt image and the label image to the price information providing server 200. .
  • the price information providing terminal 400 may include a terminal RF communication unit 410, a camera 420, and a price providing payback application 430 as shown in FIG. 8.
  • the terminal RF communication unit 410 is a module that performs a function of communicating with an external price information providing server 200 through a mobile communication network.
  • a mobile communication such as 3G or 4G
  • a frequency of a signal that is wirelessly transmitted When performing a mobile communication such as 3G or 4G, a frequency of a signal that is wirelessly transmitted.
  • RF transmitter (not shown) for up-converting and amplifying a signal
  • an RF receiver (not shown) for low-noise amplifying a received wireless signal and down-converting a frequency.
  • a data processor (not shown) having a modem and a codec is provided to demodulate and decode a received signal to extract a data packet or to modulate and encode a data packet to be transmitted and convert the signal into a signal.
  • the codec may include a data codec for processing data and an audio codec for processing an audio packet and outputting an analog signal in a voice form.
  • the camera 420 outputs a receipt image according to photographing a purchase receipt and a label image according to photographing a product label.
  • the receipt image may be generated by photographing a purchase receipt received after purchasing the product, or the label image may be generated by photographing a product label attached to the product.
  • the camera 420 may include a lens assembly, a filter, a photoelectric conversion module, and an analog / digital conversion module.
  • the lens assembly includes a zoom lens, a focus lens and a compensation lens. The focal length of the lens may be moved under the control of the focus motor MF.
  • the filter is composed of an optical low pass filter. Infra-Red cut filter may be included.
  • the price providing payback application 430 logs in to the price information providing server 200 and transmits a receipt image and a label image to the price information providing server 200.
  • the price information providing terminal 400 which is a smartphone owned by each consumer, is provided with a price providing payback application. When such a price providing application is executed, the camera 420 drives the unit to generate an image, and the price information providing server 200. To transmit.
  • the price information providing terminal 400 implemented as a smart phone or the like may install and add or delete hundreds of various applications (applications) as desired by the user. You can also make your own, and you can implement the interface that suits you through various applications. Therefore, the price-providing payback application 430 may be downloaded from a Google market, an Apple store, and installed on a smartphone.
  • the price information providing server 200 receives a receipt image and a label image from the price information providing terminal 400, extracts price information from them, updates the monopoly import goods sales information database 110, and updates an online search.
  • the parallel import goods price information can be extracted and stored in the parallel import goods information database 120.
  • the price information providing server 200 as shown in Figure 9, the exclusive import goods sales information database 110, parallel import goods sales information database 120, sales information grouping storage unit 130, the search processing unit 140 ),
  • the image analysis unit 170 reads the geometric shapes such as letters (numbers) included in the received receipt image and the label image and converts them into character information. Character information is generated by reading letters (numbers) in receipt images and label images using various conversion processing algorithms.
  • the sales information extracting unit 180 extracts one or more stores, product identification information, and sales price from the read character information. For example, by reading a receipt image, which is an image of a receipt for purchasing a luxury bag A for 1 million won in a first department store, a store information called 'first department store', a product identification information called 'a luxury bag', and a million won ' The selling price information may be extracted. If the retailer is a duty-free shop, the sales price information may be extracted by dividing the foreign currency price into dollars, euros, yen, and yuan.
  • the sales information updater 190 decodes the receipt image and the label image of the exclusive imported goods, checks for errors, and distinguishes whether the data is meaningful data of the present point in time or past data that has passed the expiration date, and displays product identification information and sales price. Update and store in the exclusive import sales information database 110. For example, in the case of a department store receipt, the difference between the photographed date and the registration time is identified within the preset period, and the product identification information and the selling price are exclusively imported within the normal period. In the case of a duty-free store receipt, the foreign currency notation price may be divided into dollars, euros, yens, yuans, and the like, and may be stored and updated in the exclusive import sales information database 110.
  • the sales information update unit 190 first stores the local sales price described in the seasonal order book of the brand headquarters in the exclusive import sales information database 110 as exclusive import sales information, and then stores the receipt image and the label image. If there is a domestic sales price of the exclusive import goods identified using the, it is possible to update the secondary update in the exclusive import sales information database 110 as the identified exclusive import sales price.
  • the price information providing server 200 may further include a point settlement processing unit 195.
  • the point settlement processing unit 195 pays a cash convertible point to the price information provider who provided the updated sales information to the point score of the price information provider. Accumulate. Therefore, the consumer who provided the selling price information can acquire points and use it for various purposes in exchange for providing the information.

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Abstract

One embodiment of the present invention can comprise: a price information providing server for grouping and storing, by the same product identification information, product identification information of exclusive imports, which are products sold by a holder of a trademark right or an exclusive licensee in an offline-focused manner, and exclusive import sales information including a selling price, and for transmitting, to a user terminal, exclusive import sales information matched with a keyword requested to be searched for and sales information of parallel imports sold online, if the search for the keyword is requested from the user terminal; the user terminal for receiving the keyword from a user so as to transmit the same to the price information providing server, and receiving and displaying, from the price information providing server, the parallel import sales information and the exclusive import sales information matched with the keyword; and a wired and wireless communication network for providing wired communication or wireless communication between the price information providing server and the user terminal.

Description

병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공 시스템 장치Exclusive import price information provision system for parallel import price comparison

본 발명은 독점 수입품의 해외 현지가격, 국내 백화점 및 면세점 가격 정보를 구축해 독점 수입품 대비 온라인에서 판매되는 병행 수입품의 할인율 및 가격 등을 제공하는 시스템 장치에 관한 것이다.The present invention relates to a system apparatus for constructing an overseas local price, a domestic department store and a duty-free price information of a monopoly import product and providing a discount rate and a price of a parallel import product sold online compared to the monopoly import product.

병행 수입품이란, 지적재산권자의 시장독과점을 막기 위한 방안으로 외국에서 적법하게 상표를 부착한 진정상품을 해당 상표의 국내 상표권자 혹은 전용사용권자의 동의 없이 수입하는 상품을 의미하며 우리나라에서는 1995년 관세청 고시로 허용되었다. Parallel import means a product that imports genuine goods that are legally branded in a foreign country without the consent of the domestic trademark owner or exclusive licensee of the trademark in order to prevent market monopoly of intellectual property rights. It became.

해외 직구를 통해 현지 판매 상품을 수입할 경우, 해외 현지 소매가로 구매 한 후 개별운송을 하고 있음에도 경쟁력이 상당하다. 즉 국내 판매중인 수입소비재의 가격이 그만큼 높다는 반증이다. 병행 수입품은 볼륨구매를 통해 현지 리테일 가격에서 약 40~50% D/C 할인 된 가격에 구매가 가능하며 대량운송으로 운임을 최소화하기 때문에 직구나 그 어떤 구매방식보다 강력한 가격경쟁력 확보가 가능하다.When importing locally sold products through overseas fastballs, they are competitive even though they are individually transported after being purchased at overseas retail prices. In other words, the price of imported consumer goods sold in Korea is high. Parallel imports can be purchased at a discount of about 40-50% D / C from local retail prices through volume purchases, while minimizing freight charges by bulk shipping, which enables stronger price competitiveness than direct or any other purchasing method.

또한 독점 판매권자와는 달리 신문, 잡지, TV 등을 통한 마케팅을 진행하지 않으며 백화점 매장 전개와 같은 고비용 판매방식을 채택하고 있지 않아 그만큼의 경제적 효용을 일반 고객에게 돌려줄 수 있다.Unlike monopoly dealers, it does not carry out marketing through newspapers, magazines, TVs, etc., and does not adopt high-cost sales methods such as opening department stores, thereby returning its economic benefits to ordinary customers.

따라서 도 1에 도시한 바와 같이 동일시즌 동일상품기준 백화점 가격과 병행 수입품의 가격차는 평균 20~50%에 이른다.Therefore, as shown in FIG. 1, the price difference between the same product-based department store price and parallel import goods reaches an average of 20-50%.

동일한 시즌 정품을 백화점 및 면세점 혹은 직구 보다 월등히 저렴한 가격에 구매할 수 있는 병행 수입품은 일반 소비자에게 막대한 경제적 효용을 제공하고 있지만 부정확한 정보의 범람으로 인한 부정적 이미지와 체계화된 정보제공 채널의 부재로 인해 그 동안 그 가치를 제대로 인정받지 못하고 있다.Parallel imports, which can be purchased at the same season, at a significantly lower price than department stores, duty-free shops or fastballs, offer enormous economic benefits to the average consumer, but due to the negative image and lack of systematic information channels due to the flooding of inaccurate information. The value is not properly recognized.

따라서 동일시즌 동일 신상품을 기준으로 온라인에서 유통중인 병행 수입품의 가격 정보와 국내외 백화점가격 및 면세점가격을 실시간으로 비교/제공해 병행 수입품의 최대 강점인 가격경쟁력을 보다 적극적으로 고객에게 각인시키고 사회적 이슈화를 통해 병행수입 시장을 활성화 시킬 수 있는 방안의 필요성이 절실하다.Therefore, by comparing / providing the price information of parallel imported goods distributed online and domestic and overseas department store prices and duty-free prices in real time based on the same new product in the same season, the customer can more actively impress the price competitiveness that is the greatest strength of parallel imported goods to customers and raise social issues. There is an urgent need for measures to stimulate the parallel import market.

본 발명의 기술적 과제는 온라인 유통 중심의 병행 수입품 대비 오프라인 유통 중심의 독점 수입품의 가격 정보를 제공해주는 가격 정보 제공 시스템 장치를 제공하는데 있다. 본 발명의 기술적 과제는 폭넓은 국내외 백화점가격 및 면세점 가격을 수집해 실시간 환율을 연동시켜 원화표기 가격을 생성한 후 기존 온라인에서 유통중인 병행 수입품과의 가격비교가 가능하게 해주는 수단을 제공하는데 있다.An object of the present invention is to provide a price information providing system device that provides price information of an offline distribution-oriented monopoly imports compared to parallel distribution-oriented parallel imports. The technical problem of the present invention is to provide a means for allowing a price comparison with the parallel parallel import goods that are distributed in the existing online after generating a won-denominated price by interlocking real-time exchange rate by collecting a wide range of domestic and overseas department store prices and duty-free prices.

본 발명의 실시 형태는 상표권자나 전용사용권자에 의해 판매되는 상품인 독점 수입품의 상품 식별 정보 및 판매 가격이 포함된 독점 수입품 판매 정보를 동일한 상품 식별 정보별로 그룹핑지어 저장하며, 사용자 단말기로부터 키워드에 따른 검색 요청이 있는 경우, 검색 요청된 키워드와 매칭되는 독점 수입품 판매 정보와 병행 수입품 판매 정보를 상기 사용자 단말기에 전송하는 가격 정보 제공 서버; 사용자로부터 키워드를 제공받아 상기 가격 정보 제공 서버에 전송하며, 상기 가격 정보 제공 서버로부터 키워드에 매칭되는 독점 수입품 판매 정보와 병행 수입품 판매 정보를 수신하여 표시하는 사용자 단말기; 및 상기 가격 정보 제공 서버와 사용자 단말기간에 유선 통신 또는 무선 통신을 제공하는 유무선 통신망;을 포함할 수 있다.According to the embodiment of the present invention, the product identification information of the exclusive import goods, which are products sold by the trademark owner or the exclusive licensee, and the exclusive import goods sales information including the selling price are grouped and stored according to the same product identification information. A price information providing server for transmitting the exclusive import sales information and the parallel import sales information matching the searched keyword to the user terminal when the search request is made; A user terminal that receives a keyword from a user and transmits the keyword to the price information providing server, and receives and displays the exclusive import sales information and parallel import sales information matching the keyword from the price information providing server; And a wired / wireless communication network providing wired communication or wireless communication between the price information providing server and the user terminal.

상기 가격 정보 제공 서버는, 상표권자 및 전용사용권자에 의해 오프라인에서 판매되는 상품인 독점 수입품의 상품 식별 정보 및 판매 가격이 포함된 독점 수입품 판매 정보를 저장한 독점 수입품 판매 정보 데이터베이스; 온라인에서 판매되는 병행 수입품의 상품 식별 정보 및 판매 가격이 포함된 병행 수입품 판매 정보를 저장한 병행 수입품 판매 정보 데이터베이스; 동일한 상품 식별 정보를 가지는 독점 수입품과 병행 수입품을 추출하여, 각 상품 식별 정보별로 독점 수입품 판매 정보와 병행 수입품 판매 정보를 할당하여 저장하는 판매 정보 그룹핑 저장부; 사용자 단말기로부터 키워드를 제공받아 검색 요청이 있는 경우, 상기 매칭되는 상품 식별 정보에 할당된 독점 수입품 판매 정보와 병행 수입품 판매 정보를 판매 정보 그룹핑 저장부에서 추출하는 검색 처리부; 상기 검색 처리부에서 추출된 상품 식별 정보에 할당된 독점 수입품 판매 정보와 병행 수입품 판매 정보를 표시한 가격 비교 웹페이지를 생성하는 가격 비교 웹페이지 생성부; 및 상기 가격 비교 웹페이지를 상기 사용자 단말기에 전송하는 서버 통신부;를 포함할 수 있다.The price information providing server may include: an exclusive import sales information database storing product identification information of an exclusive import product, which is a product sold offline by a trademark owner and an exclusive licensee, and exclusive import sales information including a sale price; A parallel import sales information database storing parallel import sales information including merchandise identification information and sales prices of parallel import goods sold online; A sales information grouping storage unit which extracts the exclusive import goods and the parallel import goods having the same product identification information and allocates and stores the exclusive import goods sales information and the parallel import goods sales information for each product identification information; A search processing unit which receives a keyword from a user terminal and extracts, from the sales information grouping storage unit, the exclusive import sales information and the parallel import sales information allocated to the matching product identification information; A price comparison web page generation unit for generating a price comparison web page displaying the exclusive import sales information and the parallel import sales information allocated to the product identification information extracted by the search processing unit; And a server communication unit which transmits the price comparison web page to the user terminal.

상기 가격 비교 웹페이지는, 원화 표기 국내 백화점, 외화표기 해외현지 및 국내 면세점의 판매 가격과, "(독점 수입품 판매점의 최고 판매가 - 병행 수입품 판매점의 최저 판매가격) / 독점 수입품 판매점의 최고 판매가"의 비율인 할인율을 각 병행 수입품 판매점 별로 리스트 형태로 표시하며, 리스트 표시된 병행 수입품 판매점 중에서 어느 하나의 병행 수입품 판매점이 선택된 경우 선택된 병행 수입품 판매점의 상세 판매 정보를 표시할 수 있다.The above price comparison web page is the sales price of the domestic department store, foreign currency notation local and domestic duty free shops in the won, and "(the highest selling price of the exclusive import store-the lowest selling price of the parallel import store) / the highest selling price of the exclusive import store". The discount rate, which is a ratio, may be displayed in the form of a list for each parallel import goods store, and detailed sales information of the selected parallel import goods shop may be displayed when any one of the parallel import goods shops listed is selected.

상기 가격 정보 제공 시스템 장치는, 가격 정보 제공자가 사용하는 단말기로 서, 독점 수입품의 판매 가격 즉, 해외현지가, 국내백화점가, 면세점가 중 적어도 하나 이상의 판매 가격을 상기 가격 정보 제공 서버에 전송하는 가격 정보 제공 단말기;를 포함할 수 있다.The price information providing system apparatus is a terminal used by a price information provider, and includes price information for transmitting at least one selling price of an exclusive imported product, that is, a selling price of at least one of an overseas local price, a domestic department store price, and a duty free price to the price information providing server. It may include a providing terminal.

상기 가격 정보 제공 단말기는, 독점 수입품의 판매처별 구매 영수증을 촬영하여 영수증 이미지를 생성하거나, 또는 상품 라벨을 촬영하여 라벨 이미지를 생성하며, 생성한 영수증 이미지, 라벨 이미지를 상기 가격 정보 제공 서버에 전송함을 특징으로 할 수 있다.The price information providing terminal may generate a receipt image by photographing a purchase receipt for each vendor of an exclusive import product, or generate a label image by photographing a product label, and transmit the generated receipt image and label image to the price information providing server. It may be characterized by.

상기 가격 정보 제공 단말기는, 상기 가격 정보 제공 서버와 통신하는 단말기 RF통신부; 구매 영수증의 촬영에 따른 영수증 이미지, 상품 라벨의 촬영에 따른 라벨 이미지를 출력하는 카메라; 및 상기 가격 정보 제공 서버에 로그인하여, 상기 영수증 이미지, 라벨 이미지를 상기 가격 정보 제공 서버에 전송하는 가격 제공 페이백 어플리케이션;을 포함할 수 있다.The price information providing terminal, the terminal RF communication unit for communicating with the price information providing server; A camera for outputting a receipt image according to photographing of a purchase receipt and a label image according to photographing of a product label; And a price providing payback application which logs in to the price information providing server and transmits the receipt image and the label image to the price information providing server.

상기 가격 정보 제공 서버는, 수신한 영수증 이미지, 라벨 이미지에 포함된 기하학 형상을 판독하여 글자 정보로 변환하는 이미지 분석부; 판독된 글자 정보에서 판매점, 상품 식별 정보, 및 판매 가격을 하나 이상 추출하는 판매 정보 추출부; 및 판매점에 따라서 백화점 가격인지 면세점 가격인지 분류한 후, 상품 식별 정보 및 판매 가격을 독점 수입품 판매 정보 데이터베이스에 업데이트하여 저장하는 판매 정보 업데이트부;를 포함할 수 있다.The price information providing server may include: an image analyzer which reads the received receipt image and the geometric shape included in the label image and converts them into character information; A sales information extracting unit for extracting one or more stores, product identification information, and sales price from the read character information; And a sales information update unit for classifying whether a department store price or a duty-free store price is classified according to a store and then updating and storing product identification information and a sale price in an exclusive imported goods sale information database.

상기 판매 정보 업데이트부는, 각 브랜드 본사의 시즌별 오더북에 기재된 현지 판매가격을 독점 수입품 판매 정보로서 독점 수입품 판매 정보 데이터베이스에 1차 저장한 후, 상기 영수증 이미지, 라벨 이미지를 이용하여 파악한 독점 수입품의 국내 판매 가격이 존재할 경우, 파악된 독점 수입품 판매 가격으로서 독점 수입품 판매 정보 데이터 베이스에 2차 업데이트 갱신함을 특징으로 할 수 있다.The sales information update unit stores the local sales price described in the seasonal order book of each brand headquarters in the exclusive import sales information database as the exclusive import sales information, and then uses the receipt image and the label image. If there is a domestic sales price, it can be characterized as updating the second update in the exclusive import sales information database as the identified exclusive import sales price.

상기 가격 비교 웹페이지 생성부는, 1차 저장시의 상품 판매 가격과 2차 업데이트 갱신시의 상품 판매 가격 차이가 미리 설정된 기준 가격차보다 더 큰 가격차를 가지는 독점 수입품이 존재하는 경우, 상기 기준 가격차보다 더 큰 가격차를 가지는 독점 수입품에 관련된 병행 수입품의 판매 정보를 가격 비교 웹페이지의 빅세일 할인 안내 코너에 표시함을 특징으로 할 수 있다.The price comparison web page generation unit, when there is a monopoly imported goods having a difference in price between the product sale price at the first storage and the product sale price at the time of the second update update is greater than the predetermined reference price difference, the larger than the reference price difference It may be characterized in that the sales information of the parallel import goods related to the monopoly import goods having a price difference is displayed in the big sale discount guide corner of the price comparison web page.

상기 가격 정보 제공 서버는, 상기 판매 정보 업데이트부를 통해 판매 정보의 업데이트가 성공되면, 업데이트된 판매 정보를 제공한 가격 정보 제공자에게 현금 전환 가능한 포인트를 지급하여 가격 정보 제공자의 포인트 점수에 누적시키는 포인트 정산 처리부;를 포함할 수 있다.If the price information providing server is successful in updating the sales information through the sales information updating unit, the point information is settled by paying cash convertible points to the price information provider who provided the updated sales information and accumulating points in the point information of the price information provider. It may include a processing unit.

본 발명의 실시 형태에 따르면 백화점 및 면세점등에서 판매하는 독점 수입품과 온라인 쇼핑몰 업체에서 판매하는 병행 수입품과의 가격 비교를 할 수 있는 수단을 제공해줌으로써, 소비자들이 손쉬운 가격 비교를 할 수 있도록 할 수 있다. 또한 독점 수입품과 병행 수입품간의 최고 할인율을 제공해줌으로써, 경제적인 쇼핑이 이루어지도록 할 수 있다.According to the embodiment of the present invention, by providing a means for the price comparison between the parallel import goods sold in the online shopping mall company and the monopoly import goods sold in department stores and duty free shops, it is possible to allow consumers to easily compare prices. Also, by providing the highest discount rate between monopoly and parallel imports, economic shopping can be achieved.

도 1은 독점 수입품과 병행 수입품간의 가격 대비를 한 그래프.1 is a graph comparing the price between the exclusive imports and parallel imports.

도 2는 본 발명의 실시예에 따른 병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공시스템 장치.2 is an exclusive import price information providing system device for comparing parallel import prices according to an embodiment of the present invention.

도 3은 본 발명의 실시예에 따른 가격 정보 제공 서버와 사용자 단말기간의 정보 흐름을 도시한 그림.3 is a diagram illustrating an information flow between a price information providing server and a user terminal according to an exemplary embodiment of the present invention.

도 4는 본 발명의 실시예에 따른 가격 정보 제공 서버의 구성 블록도.4 is a configuration block diagram of a price information providing server according to an embodiment of the present invention.

도 5는 본 발명의 실시예에 따른 가격 비교 웹페이지의 제1실시 그림.5 is a first embodiment of a price comparison web page according to an embodiment of the present invention.

도 6은 본 발명의 실시예에 따른 가격 비교 웹페이지의 제2실시예를 도시한 그림.6 is a diagram showing a second embodiment of a price comparison webpage according to an embodiment of the present invention.

도 7은 본 발명의 실시예에 따른 가격 정보 제공 단말기가 포함된 병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공시스템 장치의 구성도.7 is a configuration diagram of a system for providing exclusive import price information for parallel import price comparison including a price information providing terminal according to an exemplary embodiment of the present invention.

도 8은 본 발명의 실시예에 따른 가격 정보 제공 단말기의 구성 블록도.8 is a block diagram illustrating a price information providing terminal according to an embodiment of the present invention.

도 9는 본 발명의 실시예에 따른 영수증 이미지를 분석할 수 있는 가격 정보제공 서버의 구성 블록도.9 is a block diagram illustrating a price information providing server capable of analyzing a receipt image according to an exemplary embodiment of the present invention.

이하, 본 발명의 장점 및 특징, 그리고 그것들을 달성하는 방법은 첨부되는 도면과 함께 상세하게 후술되어 있는 실시예들을 참조하면 명확해질 것이다. 그러나 본 발명은, 이하에서 개시되는 실시예들에 한정되는 것이 아니라 서로 다른 다양한 형태로 구현될 것이며, 본 발명이 속하는 기술분야에서 통상의 지식을 가진 자에게 발명의 범주를 완전하게 알려주기 위해 제공되는 것으로, 본 발명은 청구항의 범주에 의해 정의될 뿐이다. 또한, 본 발명을 설명함에 있어 관련된 공지 기술 등이 본 발명의 요지를 흐리게 할 수 있다고 판단되는 경우 그에 관한 자세한 설명은 생략하기로 한다.Advantages and features of the present invention, and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various forms, and is provided to fully inform the scope of the invention to those skilled in the art. The invention is defined only by the scope of the claims. In addition, in the following description of the present invention, if it is determined that related related technologies and the like may obscure the gist of the present invention, detailed description thereof will be omitted.

도 2는 본 발명의 실시예에 따른 병행 수입품 가격 대비 독점 수입품 정보 제공 시스템 장치이며, 도 3은 본 발명의 실시예에 따른 가격 정보 제공 서버와 사용자 단말기간의 정보 흐름을 도시한 그림이며, 도 4는 본 발명의 실시예에 따른 가격 정보 제공 서버의 구성 블록도이며, 도 5는 본 발명의 실시예에 따른 가격 비교 웹페이지의 제1실시예이며, 도 6은 본 발명의 실시예에 따른 가격 비교 웹페이지의 제2실시예를 도시한 그림이다.2 is a system for providing exclusive import information for a parallel import price according to an embodiment of the present invention, and FIG. 3 is a diagram illustrating an information flow between a price information providing server and a user terminal according to an embodiment of the present invention. Is a configuration block diagram of a price information providing server according to an embodiment of the present invention, Figure 5 is a first embodiment of a price comparison webpage according to an embodiment of the present invention, Figure 6 is a price according to an embodiment of the present invention Fig. 2 shows a second embodiment of the comparison web page.

국내판매 수입 소비재 가격과 해외 판매 가격의 과도한 차이(10~50%)로 인한 가격거품 논란 등의 이유로 병행 수입품이 허용되었다. 이에 본 발명은 동일시즌 동일 신상품을 기준으로 온라인에서 유통중인 병행 수입품의 가격 정보와 국내외백화점가격 및 면세점가격을 실시간으로 비교/제공해 준다. 온라인상의 상품 정보 노출 시 자동으로 가격이 비교/노출되게 되며 이때 발생되는 Traffic을 수익원으로 삼는 국내최초 수입상품 대상 신개념 가격비교 비즈니스 모델을 제시한다.Parallel imports were allowed due to controversy over price bubbles due to excessive differences (10-50%) between domestic and imported consumer goods prices. Accordingly, the present invention compares / provides the price information of parallel import goods distributed online and domestic and overseas department store prices and duty free shop prices in real time based on the same new product in the same season. When the product information is exposed online, the price is automatically compared / exposured, and a new concept price comparison business model for the first imported product in Korea that uses traffic generated as a revenue source is presented.

이를 위하여 본 발명은 유무선 통신망(300), 사용자 단말기(100), 및 가격 정보 제공 서버(200)를 포함할 수 있다.To this end, the present invention may include a wired / wireless communication network 300, a user terminal 100, and a price information providing server 200.

유무선 통신망(300)은, 가격 정보 제공 서버(200)와 사용자 단말기(100)간에 유선 통신 또는 무선 통신을 제공한다. 이러한 유무선 통신망(300)이 무선 통신망으로 구현되는 경우, 기지국(BTS;Base Transceiver Station), 이동교환국(MSC;Mobile Switching Center), 및 홈 위치 등록기(HLR;Home Location Register) 으로 이루어진 무선 이동통신망을 이용하여 데이터 통신을 할 수 있다.The wired / wireless communication network 300 provides wired or wireless communication between the price information providing server 200 and the user terminal 100. When the wired / wireless communication network 300 is implemented as a wireless communication network, a wireless mobile communication network including a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) is provided. Data communication is possible.

참고로, 이동 통신망(mobile radio communication network)은 기지국(BTS), 이동교환국(MSC), 홈 위치 등록기(HLR) 이외에, 무선 패킷 데이터의 송수신을 가능하게 하는 액세스 게이트웨이(Access Gateway), PDSN(Packet Data Serving Node) 등과 같은 구성 요소를 추가로 포함할 수 있다. 또한 유무선 통신망(300)이 유선 통신망으로 구현되는 경우, 네트워크 통신망으로 구현될 수 있는데 TCP/IP(Transmission Control Protocol/Internet Protocol) 등의 인터넷 프로토콜에 따라서 데이터 통신이 이루어질 수 있다.For reference, a mobile radio communication network may include, but is not limited to, a base station (BTS), a mobile switching center (MSC), and a home location register (HLR). It may further include a component such as a data serving node). In addition, when the wired / wireless communication network 300 is implemented as a wired communication network, it may be implemented as a network communication network, and data communication may be performed according to an Internet protocol such as Transmission Control Protocol / Internet Protocol (TCP / IP).

사용자 단말기(100)는, 도 3에 도시한 바와 같이 사용자로부터 키워드를 제공받아 상기 가격 정보 제공 서버(200)에 전송하며, 가격 정보 제공 서버(200)로부터 키워드에 매칭되는 독점 수입품 판매 정보와 병행 수입품 판매 정보를 수신하여 표시한다. 독점 수입품 판매 정보와 병행 수입품 판매 정보는 도 5 및 도 6와 같이 표시될 수 있다.As shown in FIG. 3, the user terminal 100 receives a keyword from the user and transmits the keyword to the price information providing server 200, and parallels the exclusive import goods sales information matching the keyword from the price information providing server 200. Receive and display import sales information. The exclusive import sales information and the parallel import sales information may be displayed as shown in FIGS. 5 and 6.

이러한 사용자 단말기(100)는, 도면에서는 데스크탑 PC(desktop PC)를 예로 들어 설명하나, 데스크탑 PC뿐만 아니라 스마트폰(smart phone), 태블릿 PC(tablet PC), 슬레이트 PC(slate PC), 노트북 컴퓨터(notebook computer), PDA(Personal Digital Assistants), PMP(Portable Multimedia Player), 내비게이션(Navigation) 등이 해당될 수 있다. 물론, 본 발명이 적용 가능한 단말기는 상술한 종류에 한정되지 않고, 외부 장치와 통신이 가능한 단말기를 모두 포함할 수 있음은 당연하다.In the drawing, the user terminal 100 will be described using a desktop PC as an example, but not only a desktop PC, but also a smart phone, a tablet PC, a slate PC, a laptop computer ( The notebook computer (PDA), personal digital assistants (PDA), portable multimedia player (PMP), navigation, and the like may be applicable. Of course, the terminal to which the present invention is applicable is not limited to the above-described type, and of course, may include all terminals capable of communicating with external devices.

가격 정보 제공 서버(200)는, 도 3에 도시한 바와 같이 사용자 단말기(100)로부터 키워드에 따른 검색 요청이 있는 경우, 검색 요청된 키워드와 매칭되는 독점 수입품 판매 정보와 병행 수입품 판매 정보를 사용자 단말기(100)에 전송한다.When there is a search request according to a keyword from the user terminal 100 as illustrated in FIG. 3, the price information providing server 200 provides the user terminal with exclusive import goods sales information and parallel import goods sales information matching the searched keyword. To 100.

이를 위해 가격 정보 제공 서버(200)는, 하드웨어적으로는 통상적인 웹 서버와 동일한 구성을 가지며, 소프트웨어적으로는 C, C++, Jaba, Visual Basic, Visual C 등과 같은 다양한 형태의 언어를 통해 구현되어 여러 가지 기능을 하는 프로그램모듈을 포함한다. 또한, 일반적인 서버용 하드웨어에 도스(dos), 윈도우(window), 리눅스(linux), 유닉스(unix), 매킨토시(macintosh) 등의 운영 체제에 따라 다양하게 제공되고 있는 웹 서버 프로그램을 이용하여 구현될 수 있으며, 대표적인 것으로는 윈도우 환경에서 사용되는 웹사이트(website), IIS(Internet Information Server)와 유닉스 환경에서 사용되는 CERN, NCSA, APPACH 등이 이용될 수 있다.To this end, the price information providing server 200 has the same configuration as a conventional web server in hardware, and is implemented through various types of languages such as C, C ++, Jaba, Visual Basic, Visual C, etc. in software. Contains program modules that perform various functions. In addition, it can be implemented by using a web server program that is variously provided according to operating systems such as DOS, Windows, Linux, Unix, Macintosh, etc. in general server hardware. For example, the websites used in the Windows environment, the Internet Information Server (IIS), and the CERN, NCSA, and APPACH used in the Unix environment may be used.

또한 가격 정보 제공 서버(200)는 검색을 위한 데이터베이스를 구축하고 있는데, 가격 정보 제공 서버(200)는, 상표권자나 전용실시권자에 의해 판매되는 상품인 독점 수입품의 상품 식별 정보 및 판매 가격이 포함된 독점 수입품 판매 정보를 동일한 상품 식별 정보별로 그룹핑지어 데이터베이스에 저장하여 활용한다. 이러한 데이터베이스는, 1차적으로 각 브랜드 본사의 시즌별 오더북에 기재된 현지 판매가격 등을 이용하여 자체적으로 상품의 가격을 파악하고, 2차적으로 소비자들의 가격 제보를 받아 상품의 판매 가격을 파악한다.In addition, the price information providing server 200 is building a database for searching, the price information providing server 200, the monopoly including the product identification information and sales price of the exclusive import goods that are sold by the trademark owner or the exclusive licensee The imported goods sales information is stored in a database grouped by the same product identification information and utilized. Such a database firstly determines the price of the product by using local sales price, etc., which are described in the season's order book of each brand headquarters, and secondly, obtains the price of the product by receiving a price report of the consumer.

상술하면, 가격 정보 제공 서버(200)는 도 4에 도시한 바와 같이, 독점 수입품 판매 정보 데이터베이스(110), 병행 수입품 판매 정보 데이터베이스(120), 판매 정보 그룹핑 저장부(130), 검색 처리부(140), 가격 비교 웹페이지 생성부(150), 및 서버 통신부(160)를 포함할 수 있다.In detail, as illustrated in FIG. 4, the price information providing server 200 may include an exclusive import product sales information database 110, a parallel import product sales information database 120, a sales information grouping storage unit 130, and a search processing unit 140. ), A price comparison web page generation unit 150, and a server communication unit 160.

독점 수입품 판매 정보 데이터베이스(110)는, 상표권자 및 전용실시권자에 의해 오프라인을 중심으로 판매되는 상품인 독점 수입품의 상품 식별 정보 및 판매 가격이 포함된 독점 수입품 판매 정보를 저장한 데이터베이스이다. 아울러 독점 수입품 판매 정보에는 상품설명정보, 판매점 장소도 함께 저장될 수 있다. 독점 수입품이란, 해외 브랜드 상표권자가 국내에 직접 판매하거나, 해외 브랜드 상표권자로부터 국내 독점 판매 계약을 맺은 전용실시권자에 의해 판매되는 상품으로서, 예컨대, 백화점, 면세점 등에서 판매되는 상품들을 말한다. 독점 수입품 판매 정보 데이터베이스(110)에는 독점 수입품의 상품모델명이나 상품코드 등의 상품 식별 정보가 저장되며, 아울러 각 상품의 현지 판매가, 국내 백화점 판매가, 면세점 판매가 등의 판매 가격이 저장된다.The exclusive import sales information database 110 is a database that stores the exclusive import sales information including the product identification information and the selling price of the exclusive import goods, which are products mainly sold offline by the trademark owner and the exclusive licensee. In addition, the exclusive import sales information may be stored together with the product description information, the store location. The monopoly import product is a product sold directly by a foreign brand trademark owner in Korea or sold by an exclusive licensee having a domestic exclusive sales contract from an overseas brand trademark owner, for example, a product sold in a department store, a duty free shop, or the like. The exclusive imported goods sales information database 110 stores product identification information such as a product model name and a product code of the exclusive imported goods, and also stores sales prices such as local sales price, domestic department store sale price and duty free store sale price of each product.

병행 수입품 판매 정보 데이터베이스(120)는, 온라인에서 판매되는 병행 수입품의 상품 식별 정보 및 판매 가격이 포함된 병행 수입품 판매 정보를 저장한 데이터베이스이다. 아울러 병행 수입품 판매 정보에는 상품설명정보, 판매하는 통신 업체의 명칭도 함께 저장될 수 있다. 병행 수입품이란, 외국에서 적법하게 상표를 부착한 진정상품을 해당 상표의 상표권자 혹은 전용사용권자의 동의 없이 수입하는 상품을 말한다. 이러한 병행 수입품은 수입업자에 의해 수입되어, 네이버, 다음카카오 등 PC 및 모바일 플렛폼 사업자나, 또는 신세계몰, 롯데닷컴, 현대홈쇼핑, GS 홈쇼핑, CJ홈쇼핑 등 기존 종합쇼핑몰이나, 또는 쿠팡, 위메프, 티몬등 신흥 소셜 커머스 업체나, 또는 11번가, G마켓 등 오픈마켓 사업자 등의 통신 판매 업체에 의하여 주로 판매된다. 따라서 이들 통신 판매 업체에서 판매되는 병행 수입품의 식별 정보와 판매 가격이 병행 수입품 판매 정보 데이터베이스(120)에 저장될 수 있다.The parallel import goods sales information database 120 is a database storing parallel import goods sale information including the product identification information and the selling price of the parallel import goods sold online. In addition, the parallel import goods sales information may be stored along with the product description information, the name of the communication company that sells. Parallel imports are goods that are imported legally trademarked goods from abroad without the consent of the trademark owner or the exclusive licensee of that trademark. These parallel imports are imported by importers, such as PC and mobile platform providers such as Naver and Daum Kakao, or existing general shopping malls such as Shinsegae Mall, Lotte.com, Hyundai Home Shopping, GS Home Shopping, CJ Home Shopping, or Coupang, Wemef, It is mainly sold by emerging social commerce companies such as Timon or by telecom vendors such as open market operators such as 11th Street and G Market. Therefore, the identification information and the selling price of the parallel import goods sold by these mail order companies may be stored in the parallel import goods sales information database 120.

참고로, 이러한 독점 수입품 판매 정보 데이터베이스(110)와 병행 수입품 판매 정보 데이터베이스(120)는, 하드디스크 드라이브(Hard Disk Drive), SSD 드라이브(Solid State Drive), 플래시메모리(Flash Memory), CF카드(Compact Flash Card), SD카드(Secure Digital Card), SM카드(Smart Media Card), MMC 카드(Multi-Media Card) 또는 메모리 스틱(Memory Stick) 등 정보의 입출력이 가능한 모듈로서 장치의 내부에 구비되어 있을 수도 있고, 별도의 장치에 구비되어 있을 수도 있다.For reference, the exclusive import sales information database 110 and the parallel import sales information database 120 may include a hard disk drive, a solid state drive, a flash memory, and a CF card ( Module that can input / output information such as Compact Flash Card), SD Card (Secure Digital Card), SM Card (Smart Media Card), MMC Card (Multi-Media Card) or Memory Stick. It may be present or may be provided in a separate apparatus.

판매 정보 그룹핑 저장부(130)는, 동일한 상품 식별 정보를 가지는 독점 수입품과 상품 병행 수입품을 추출하여, 각 상품 식별 정보별로 독점 수입품 판매 정보와 병행 수입품 판매 정보를 할당하여 저장한다. 예를 들어, 상품 식별 정보가 A명품가방의 경우, 동일한 명품가방인 A 독점 수입품과 A 병행 수입품을 하나의 그룹으로써 그룹핑하고, A 명품가방에 A 독점 수입품의 독점 수입품 판매 정보와, A병행 수입품의 병행 수입품 판매 정보를 할당하여 저장한다. 마찬가지로, 상품 식별 정보가 B 명품가방의 경우, 동일한 명품가방인 B 독점 수입품과 B 병행 수입품을 하나의 그룹으로써 그룹핑하고, B 명품가방에 B 독점 수입품의 독점 수입품 판매 정보와, B 병행 수입품의 병행 수입품 판매 정보를 할당하여 저장한다.The sales information grouping storage unit 130 extracts the exclusive import goods and the parallel import goods having the same product identification information, and allocates and stores the exclusive import goods sales information and the parallel import goods sales information for each product identification information. For example, if the product identification information is A luxury bag, the same luxury bag A exclusive imports and A parallel imports are grouped into one group, and the A luxury bag A exclusive import sales information of A exclusive imports and A parallel import goods Allocates and stores parallel import sales information for Similarly, if the product identification information is B luxury bag, the same luxury bag B exclusive imports and B parallel imports are grouped together as a group, and the B luxury bags have exclusive B sales of exclusive imports and B parallel imports. Allocate and store import sales information.

검색 처리부(140)는, 사용자 단말기(100)로부터 키워드를 제공받아 검색 요청이 있는 경우, 키워드와 매칭되는 상품 식별 정보에 할당된 독점 수입품 판매 정보와 병행 수입품 판매 정보를 판매 정보 그룹핑 저장부(130)에서 추출한다. 예를 들어, 'A 명품가방'이라는 키워드를 사용자 단말기(100)로부터 수신한 경우, 'A 명품가방'의 키워드와 매칭되는 상품 식별 정보를 추출한다. 따라서 A 명품가방이라는 상품 식별 정보에 매칭되어 있는 독점 수입품 판매 정보와 병행 수입품 판매 정보를 추출한다.When the search processor 140 receives a keyword from the user terminal 100 and receives a search request, the search processing unit 140 stores the exclusive import goods sale information and the parallel import goods sale information allocated to the product identification information matching the keyword, and the sales information grouping storage unit 130. ). For example, when the keyword 'A luxury bag' is received from the user terminal 100, product identification information matching the keyword of 'A luxury bag' is extracted. Therefore, the exclusive imported goods sales information and the parallel imported goods sales information matching the product identification information of A luxury bag are extracted.

가격 비교 웹페이지 생성부(150)는, 검색 처리부(140)에서 추출된 상품 식별 정보에 할당된 독점 수입품 판매 정보와 병행 수입품 판매 정보를 표시한 가격 비교 웹페이지를 생성한다. 이러한 가격 비교 웹페이지는, 다양한 형태로 표시될 수 있는데, 도 5에 도시한 바와 같이 리스트 형태로 표시할 수 있으며, 리스트 표시된 병행 수입품 판매처 중에서 어느 하나의 병행 수입품 판매처가 선택된 경우 도 6에 도시한 바와 같이, 선택된 병행 수입품 판매처의 상세 판매 정보를 표시할 수 있다.The price comparison webpage generation unit 150 generates a price comparison webpage displaying the exclusive import sales information and the parallel import sales information allocated to the product identification information extracted by the search processing unit 140. Such a price comparison web page may be displayed in various forms. The price comparison web page may be displayed in a list form as shown in FIG. 5. As described above, detailed sales information of the selected parallel import goods dealer can be displayed.

또한 도시하지는 않았지만, 각 판매점의 판매 가격과, "(독점 수입품 판매점의 최고 판매가-병행 수입품 판매점의 최저 판매가격)/독점 수입품 판매점의 최고 판매가"의 비율인 할인율을 각 병행 수입품 판매처 별로 리스트 형태로 표시할 수 있다. 예를 들어, A 독점 수입품을 판매하는 독점 수입품 판매처들 중에서 최고 판매가가 100만원이며, A 병행 수입품을 판매하는 병행 수입품 판매처들 중에서의 최저 판매가가 30만원 경우, 할인율은, (100-30)/100으로서 70%가 된다.Also, although not shown, the discount rate, which is the ratio of the selling price of each store and "(the highest selling price of the exclusive importing store-the lowest selling price of the parallel importing store) / the highest selling price of the exclusive importing store" in the form of a list for each parallel importing store. I can display it. For example, if the highest selling price among the exclusive importers selling A imports is $ 10,000, and the lowest selling price among the parallel importers selling A imports is $ 30, the discount rate is (100-30) / It becomes 70% as 100.

서버 통신부(160)는, 가격 비교 웹페이지에서 생성한 가격 비교 웹페이지를 사용자 단말기(100)에 전송한다. 이를 위해 서버 통신부(160)는, 사용자 단말기(100)와 통신하는 하드웨어 및 소프트웨어의 프로토콜을 지원한다. 서버 통신부(160)는, 예컨대, TCP/IP(Transmission Control Protocol/Internet Protocol) 등의 인터넷 프로토콜에 따라서 데이터 통신이 이루어질 수 있다.The server communication unit 160 transmits the price comparison web page generated by the price comparison web page to the user terminal 100. To this end, the server communication unit 160 supports hardware and software protocols for communicating with the user terminal 100. The server communication unit 160 may perform data communication according to an Internet protocol such as, for example, Transmission Control Protocol / Internet Protocol (TCP / IP).

참고로, 상기와 같이 가격 비교 웹페이지를 사용자 단말기(100)에 제공해줌으로써, 병행 수입품 업체로부터 과금하여 수익이 창출될 수 있다. 예를 들어, 가격 비교 웹페이지의 페이지뷰당 과금하거나, 가격 비교 웹페이지에서 실제 클릭이 발생할 시 과금하거나, 가격 비교 웹페이지의 정보 제공으로 인해 병행 수입품 업체가 매출을 올릴시에 업체에 과금할 수 있다.For reference, by providing a price comparison web page to the user terminal 100 as described above, the revenue can be generated by charging from a parallel import goods company. For example, you might charge per pageview on a price comparison web page, charge when an actual click occurs on a price comparison web page, or provide information on a price comparison web page to charge a company when a parallel importer makes a sale. have.

한편, 상기에서 설명한 독점 수입품 판매 정보 데이터베이스(110)와 병행 수입품 판매 정보 데이터베이스(120)는, 수시로 가격 정보 등이 업데이트되어 저장되어야 하는데, 업데이트 저장 방식은 '자체적 수집 + 개방형 페이백 수집' 방식으로 될 수 있다.Meanwhile, the exclusive import goods sales information database 110 and the parallel import goods sales information database 120 described above should be frequently updated and stored in price information, and the update storage method is 'self-collection + open payback collection'. Can be.

1차적으로 각 브랜드 본사의 시즌별 오더북에 기재된 현지 판매가격 등을 이용하여 자체적으로 수집한 데이터를 바탕으로 독점 수입품 판매 정보 데이터베이스(110)를 구축할 수 있다. 그 후 2차적으로 소비자들로부터 국내 판매가격 정보를 제공받아 독점 수입품 판매 정보 데이터베이스(110)와 병행 수입품 판매 정보 데이터베이스(120)를 구축할 수 있다. 이하 도 7, 내지 도 9와 함께 상술한다.Initially, an exclusive import goods sales information database 110 may be constructed based on data collected by itself using local sales prices described in the seasonal order book of each brand head office. Thereafter, by receiving domestic sales price information from consumers, the exclusive import sales information database 110 and the parallel import sales information database 120 may be constructed. Hereinafter, the present invention will be described with reference to FIGS. 7 to 9.

도 7은 본 발명의 실시예에 따른 가격 정보 제공 단말기가 포함된 병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공시스템 장치의 구성도이며, 도 8은 본 발명의 실시예에 따른 가격 정보 제공 단말기의 구성 블록도이며, 도 9는 본 발명의 실시예에 따른 영수증 이미지를 분석할 수 있는 가격 정보 제공 서버의 구성 블록도이다.7 is a block diagram of an exclusive import price information providing system device for a parallel import price comparison including a price information providing terminal according to an embodiment of the present invention, Figure 8 is a price information providing terminal according to an embodiment of the present invention 9 is a configuration block diagram of a price information providing server capable of analyzing a receipt image according to an embodiment of the present invention.

가격 정보 제공 시스템 장치는, 도 7에 도시한 바와 같이 유무선 통신망(300), 사용자 단말기(100), 및 가격 정보 제공 서버(200)이외에 가격 정보 제공 단말기(400)를 추가로 더 포함할 수 있다. 이러한 가격 정보 제공 단말기(400)는, 가격 정보 제공자가 사용하는 단말기로서, 스마트폰 등이 해당될 수 있다. 가격 정보 제공자는 상품을 구매하는 일반 소비자들이 해당될 수 있다. 소비자는 상품을 구매한 후 자신이 구매한 상품의 가격 정보를 가격 정보 제공 단말기(400)를 통해 전송할 수 있다. 따라서 가격 정보 제공 단말기(400)는, 독점 수입품의 판매 가격 즉, 해외현지가, 국내백화점가 또는 면세점가 중 적어도 하나 이상의 판매 가격을 상기 가격 정보 제공 서버(200)에 전송할 수 있다.The price information providing system apparatus may further include a price information providing terminal 400 in addition to the wired / wireless communication network 300, the user terminal 100, and the price information providing server 200 as illustrated in FIG. 7. . The price information providing terminal 400 is a terminal used by the price information provider, and may correspond to a smartphone. The price information provider may be a general consumer who purchases a product. After purchasing the product, the consumer may transmit price information of the product purchased by the price information providing terminal 400. Accordingly, the price information providing terminal 400 may transmit the selling price of the monopoly imported product, that is, the selling price of at least one of the overseas local price, the domestic department store price or the duty free shopping price, to the price information providing server 200.

가격 정보 제공 단말기(400)는, 독점 수입품의 구매 영수증 이미지를 생성하거나, 상품 라벨을 촬영하여 라벨 이미지를 생성하며, 생성한 영수증 이미지, 라벨 이미지를 상기 가격 정보 제공 서버(200)에 전송할 수 있다.The price information providing terminal 400 may generate a purchase receipt image of the exclusive imported goods, or photograph the product label to generate a label image, and transmit the generated receipt image and the label image to the price information providing server 200. .

이를 위해 가격 정보 제공 단말기(400)는, 도 8에 도시한 바와 같이 단말기 RF통신부(410), 카메라(420), 가격 제공 페이백 어플리케이션(430)을 포함할 수 있다.To this end, the price information providing terminal 400 may include a terminal RF communication unit 410, a camera 420, and a price providing payback application 430 as shown in FIG. 8.

단말기 RF통신부(410)는, 이동통신망을 통하여 외부의 가격 정보 제공 서버(200)와 통신하는 기능을 수행하는 모듈로서, 3G, 4G 등의 이동 통신을 수행하는 경우에는, 무선 송신되는 신호의 주파수를 상승변환 및 증폭하는 RF송신기(미도시)와, 수신되는 무선 신호를 저잡음 증폭하고 주파수를 하강 변환하는 RF수신기(미도시) 등을 포함한다. 또한 모뎀 및 코덱을 가지는 데이터처리기(미도시)를 구비하여, 수신하는 신호를 복조 및 복호화하여 데이터 패킷을 추출하거나 전송할 데이터 패킷을 변조 및 부호화하여 신호로 변환한다. 여기서 코덱은 데이터를 처리하는 데이터 코덱과 음성 패킷 등을 처리하여 음성형태의 아날로그 신호를 출력하는 오디오 코덱을 구비할 수 있다.The terminal RF communication unit 410 is a module that performs a function of communicating with an external price information providing server 200 through a mobile communication network. When performing a mobile communication such as 3G or 4G, a frequency of a signal that is wirelessly transmitted. RF transmitter (not shown) for up-converting and amplifying a signal, and an RF receiver (not shown) for low-noise amplifying a received wireless signal and down-converting a frequency. In addition, a data processor (not shown) having a modem and a codec is provided to demodulate and decode a received signal to extract a data packet or to modulate and encode a data packet to be transmitted and convert the signal into a signal. The codec may include a data codec for processing data and an audio codec for processing an audio packet and outputting an analog signal in a voice form.

카메라(420)는, 구매 영수증의 촬영에 따른 영수증 이미지, 상품 라벨의 촬영에 따른 라벨 이미지를 출력한다. 상품을 구매하고 수령한 구매 영수증을 촬영하여 영수증 이미지를 생성할 수 있으며, 또는 상품에 붙어 있는 상품 라벨을 촬영하여 라벨 이미지를 생성할 수 있다. 참고로, 카메라(420)는, 렌즈 어셈블리, 필터, 광전 변환 모듈, 및 아날로그/디지털 변환 모듈을 포함할 수 있다. 렌즈 어셈블리는 줌 렌즈, 포커스 렌즈 및 보상 렌즈를 포함한다. 포커스 모터(MF)의 제어에 따라 렌즈의 촛점 거리가 이동될 수 있다. 필터는, 광학적 저역통과필터(Optical Low Pass Filter)와. 적외선 차단 필터(Infra-Red cut Filter)를 포함할 수 있다.The camera 420 outputs a receipt image according to photographing a purchase receipt and a label image according to photographing a product label. The receipt image may be generated by photographing a purchase receipt received after purchasing the product, or the label image may be generated by photographing a product label attached to the product. For reference, the camera 420 may include a lens assembly, a filter, a photoelectric conversion module, and an analog / digital conversion module. The lens assembly includes a zoom lens, a focus lens and a compensation lens. The focal length of the lens may be moved under the control of the focus motor MF. The filter is composed of an optical low pass filter. Infra-Red cut filter may be included.

가격 제공 페이백 어플리케이션(430)은, 가격 정보 제공 서버(200)에 로그인하여, 영수증 이미지, 라벨 이미지를 가격 정보 제공 서버(200)에 전송한다. 각 소비자가 소지한 스마트폰인 가격 정보 제공 단말기(400)에는 가격 제공 페이백 어플리케이션이 설치되어, 이러한 가격 제공 어플리케이션이 실행되면 카메라(420)부를 구동하여 이미지 생성하고 이를 가격 정보 제공 서버(200)에 전송한다.The price providing payback application 430 logs in to the price information providing server 200 and transmits a receipt image and a label image to the price information providing server 200. The price information providing terminal 400, which is a smartphone owned by each consumer, is provided with a price providing payback application. When such a price providing application is executed, the camera 420 drives the unit to generate an image, and the price information providing server 200. To transmit.

참고로, 스마트폰(smart phone) 등으로 구현되는 가격 정보 제공 단말기(400)는, 수백여 종의 다양한 어플리케이션(응용프로그램)을 사용자가 원하는 대로 설치하고 추가 또는 삭제할 수 있어, 사용자가 원하는 어플리케이션을 직접 제작할 수도 있으며, 다양한 어플리케이션을 통하여 자신에게 알맞은 인터페이스를 구현할 수 있다. 따라서 구글마켓, 애플스토어 등에서 가격 제공 페이백 어플리케이션(430)을 다운로드받아 스마트폰에 설치할 수 있다.For reference, the price information providing terminal 400 implemented as a smart phone or the like may install and add or delete hundreds of various applications (applications) as desired by the user. You can also make your own, and you can implement the interface that suits you through various applications. Therefore, the price-providing payback application 430 may be downloaded from a Google market, an Apple store, and installed on a smartphone.

한편, 가격 정보 제공 서버(200)는, 가격 정보 제공 단말기(400)로부터 영수증 이미지, 라벨 이미지를 수신하여 이들로부터 가격 정보를 추출하여 독점 수입품판매 정보 데이터베이스(110)에 업데이트하며, 온라인 검색 등을 통한 병행 수입품 가격정보를 추출하여 병행수입품 정보 데이터 베이스(120)에 저장할 수 있다. 이를 위해 가격 정보 제공 서버(200)는, 도 9에 도시한 바와 같이 독점 수입품 판매 정보 데이터베이스(110), 병행 수입품 판매 정보 데이터 베이스(120), 판매 정보 그룹핑 저장부(130), 검색 처리부(140), 가격 비교 웹페이지 생성부(150), 및 서버 통신부(160) 이외에 이미지 분석부(170), 판매 정보 추출부(180), 판매 정보 업데이트부(190), 및 포인트 정산 처리부(195)를 포함할 수 있다.Meanwhile, the price information providing server 200 receives a receipt image and a label image from the price information providing terminal 400, extracts price information from them, updates the monopoly import goods sales information database 110, and updates an online search. The parallel import goods price information can be extracted and stored in the parallel import goods information database 120. To this end, the price information providing server 200, as shown in Figure 9, the exclusive import goods sales information database 110, parallel import goods sales information database 120, sales information grouping storage unit 130, the search processing unit 140 ), The price comparison web page generator 150, and the server communicator 160, the image analyzer 170, the sales information extractor 180, the sales information updater 190, and the point settlement processor 195. It may include.

이미지 분석부(170)는, 수신한 영수증 이미지, 라벨 이미지에 포함된 글자(숫자) 등의 기하학 형상을 판독하여 글자 정보로 변환한다. 다양한 변환처리 알고리즘을 이용하여 영수증 이미지, 라벨 이미지에 있는 글자(숫자)를 판독하여 글자정보를 생성한다.The image analysis unit 170 reads the geometric shapes such as letters (numbers) included in the received receipt image and the label image and converts them into character information. Character information is generated by reading letters (numbers) in receipt images and label images using various conversion processing algorithms.

판매 정보 추출부(180)는, 판독된 글자 정보에서 판매점, 상품 식별 정보, 및 판매 가격을 하나 이상 추출한다. 예를 들어, 제1백화점에 A 명품 가방을 100만원에 구입한 영수증의 이미지인 영수증 이미지를 판독하여, '제1백화점'이라는 판매점 정보, 'A 명품 가방'이라는 상품 식별 정보, '100만원'이라는 판매 가격 정보들을 추출할 수 있다. 판매점이 면세점이라면 외화표기 가격을 달러, 유로, 엔화, 위안화 등으로 구분하여 판매 가격 정보들을 추출할 수 있다. The sales information extracting unit 180 extracts one or more stores, product identification information, and sales price from the read character information. For example, by reading a receipt image, which is an image of a receipt for purchasing a luxury bag A for 1 million won in a first department store, a store information called 'first department store', a product identification information called 'a luxury bag', and a million won ' The selling price information may be extracted. If the retailer is a duty-free shop, the sales price information may be extracted by dividing the foreign currency price into dollars, euros, yen, and yuan.

판매 정보 업데이트부(190)는, 독점 수입품의 영수증 이미지 및 라벨 이미지를 해독해 오류를 체크하고 판매처별로 현재시점의 유의미한 데이터인지 유효기간이 지난 과거의 데이터인지를 구분하여 상품 식별 정보 및 판매 가격을 독점 수입품 판매 정보 데이터베이스(110)에 업데이트하여 저장한다. 예를 들어 백화점 영수증의 경우에는 촬영된 날짜와 등록시간상의 차이가 미리 설정해둔 기간범위내의 경우인지 아닌지를 식별하여 정상기간 이내의 경우에만 상품식별 정보와 판매 가격을 독점 수입품 판매 정보 데이터베이스(110)에 저장하며, 면세점 영수증의 경우에는 외화표기 가격을 달러, 유로, 엔화, 위안화 등으로 구분하여 독점 수입품 판매 정보 데이터베이스(110)에 저장하여 업데이트할 수 있다.The sales information updater 190 decodes the receipt image and the label image of the exclusive imported goods, checks for errors, and distinguishes whether the data is meaningful data of the present point in time or past data that has passed the expiration date, and displays product identification information and sales price. Update and store in the exclusive import sales information database 110. For example, in the case of a department store receipt, the difference between the photographed date and the registration time is identified within the preset period, and the product identification information and the selling price are exclusively imported within the normal period. In the case of a duty-free store receipt, the foreign currency notation price may be divided into dollars, euros, yens, yuans, and the like, and may be stored and updated in the exclusive import sales information database 110.

나아가, 판매 정보 업데이트부(190)는, 브랜드 본사의 시즌별 오더북에 기재된 현지 판매가격을 독점 수입품 판매 정보로서 독점 수입품 판매 정보 데이터베이스(110)에 1차 저장한 후, 상기 영수증 이미지, 라벨 이미지를 이용하여 파악한 독점 수입품의 국내 판매 가격이 존재할 경우, 파악된 독점 수입품 판매 가격으로서 독점 수입품 판매 정보 데이터베이스(110)에 2차 업데이트 갱신할 수 있게 된다.Further, the sales information update unit 190 first stores the local sales price described in the seasonal order book of the brand headquarters in the exclusive import sales information database 110 as exclusive import sales information, and then stores the receipt image and the label image. If there is a domestic sales price of the exclusive import goods identified using the, it is possible to update the secondary update in the exclusive import sales information database 110 as the identified exclusive import sales price.

특히, 1차 저장시의 상품 판매 가격과 2차 업데이트 갱신시의 상품 판매 가격의 차이가 미리 설정된 기준 가격차보다 더 큰 가격차를 가지는 독점 수입품이 존재하는 경우, 기준 가격차보다 더 큰 가격차를 가지는 독점 수입품에 관련된 병행 수입품의 판매 정보를 가격 비교 웹페이지의 빅세일 할인 안내 코너에 표시하도록 구현할 수 있다. 따라서 사용자들은 제일 싼 가격의 병행 수입품의 판매 정보를 손쉽게 확인할 수 있게 된다.In particular, when there is a monopoly import product having a difference in price between the commodity selling price at the time of primary storage and the commodity selling price at the second update update, the price difference being greater than the preset reference price difference, It can be implemented to display the sales information of related parallel imports in the big sale discount guide corner of the price comparison web page. Therefore, users can easily check the sales information of the parallel import goods at the cheapest price.

한편, 영수증 이미지, 라벨 이미지를 제공하는 소비자에게는 정보 제공의 대가가 지불될 수 있다. 이를 위해 가격 정보 제공 서버(200)는, 포인트 정산 처리부(195)를 더 포함할 수 있다. 포인트 정산 처리부(195)는, 판매 정보 업데이트부(190)를 통해 판매 정보의 업데이트가 성공되면, 업데이트된 판매 정보를 제공한 가격 정보 제공자에게 현금 전환 가능한 포인트를 지급하여 가격 정보 제공자의 포인트 점수에 누적시킨다. 따라서 판매 가격 정보를 제공한 소비자는 정보 제공의 대가로서 포인트를 획득하여 다양한 용도로 사용할 수 있게 된다.On the other hand, the consumer providing the receipt image, the label image may be paid for providing information. To this end, the price information providing server 200 may further include a point settlement processing unit 195. When the update of the sales information is successful through the sales information updater 190, the point settlement processing unit 195 pays a cash convertible point to the price information provider who provided the updated sales information to the point score of the price information provider. Accumulate. Therefore, the consumer who provided the selling price information can acquire points and use it for various purposes in exchange for providing the information.

상술한 본 발명의 설명에서의 실시예는 여러가지 실시가능한 예중에서 당업자의 이해를 돕기 위하여 가장 바람직한 예를 선정하여 제시한 것으로, 이 발명의 기술적 사상이 반드시 이 실시예만 의해서 한정되거나 제한되는 것은 아니고, 본 발명의 기술적 사상을 벗어나지 않는 범위내에서 다양한 변화와 변경 및 균등한 타의 실시예가 가능한 것이다.The embodiments in the above description of the present invention are presented by selecting the most preferred examples to help those skilled in the art from the various possible examples, and the technical spirit of the present invention is not necessarily limited or limited only by the embodiments. However, various changes, modifications, and other equivalent embodiments may be made without departing from the technical spirit of the present invention.

Claims (10)

상표권자나 전용실시권자에 의해 오프라인 중심으로 판매되는 상품인 독점 수입품의 상품 식별정보 및 판매 가격이 포함된 독점 수입품 판매 정보를 동일한 상품 식별 정보별로 그룹핑지어 저장하며, 사용자 단말기로부터 키워드에 따른 검색 요청이 있는 경우, 검색 요청된 키워드와 매칭되는 독점 수입품 판매 정보와 온라인에서 판매되는 병행 수입품 판매 정보를 상기 사용자 단말기에 전송하는 가격 정보 제공 서버;It stores the product identification information of the exclusive import goods, which are products sold mainly offline by the trademark owner or the exclusive licensee, and the sales information of the exclusive import goods including the selling price are grouped by the same product identification information. A price information providing server for transmitting the exclusive import sales information matching the searched keyword and the parallel import sales information sold online to the user terminal; 사용자로부터 키워드를 제공받아 상기 가격 정보 제공 서버에 전송하며, 상기 가격 정보 제공 서버로부터 키워드에 매칭되는 독점 수입품 판매 정보와 병행 수입품 판매 정보를 수신하여 표시하는 사용자 단말기; 및A user terminal that receives a keyword from a user and transmits the keyword to the price information providing server, and receives and displays the exclusive import sales information and parallel import sales information matching the keyword from the price information providing server; And 상기 가격 정보 제공 서버와 사용자 단말기간에 유선 통신 또는 무선 통신을 제공하는 유무선 통신망;을 포함하는 병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공시스템 장치.Exclusive import price information providing system apparatus for a parallel import price comparison comprising a; wired and wireless communication network for providing wired or wireless communication between the price information providing server and the user terminal. 청구항 1에 있어서, 상기 가격 정보 제공 서버는,The method according to claim 1, wherein the price information providing server, 상표권자 및 전용실시권자에 의해 오프라인 중심으로 판매되는 상품인 독점 수입품의 상품 식별 정보 및 판매 가격이 포함된 독점 수입품 판매 정보를 저장한 독점 수입품 판매 정보 데이터베이스;An exclusive import sales information database storing product identification information of exclusive imports, which are products sold mainly off-line by trademark owners and exclusive licensees, and exclusive import sales information including sales prices; 온라인에서 판매되는 병행 수입품의 상품 식별 정보 및 판매 가격이 포함된 병행 수입품 판매 정보를 저장한 병행 수입품 판매 정보 데이터베이스;A parallel import sales information database storing parallel import sales information including merchandise identification information and sales prices of parallel import goods sold online; 동일한 상품 식별 정보를 가지는 독점 수입품과 병행 수입품을 추출하여, 각 상품 식별 정보별로 독점 수입품 판매 정보와 병행 수입품 판매 정보를 할당하여 저장하는 판매 정보 그룹핑 저장부;A sales information grouping storage unit which extracts the exclusive import goods and the parallel import goods having the same product identification information and allocates and stores the exclusive import goods sales information and the parallel import goods sales information for each product identification information; 사용자 단말기로부터 키워드를 제공받아 검색 요청이 있는 경우, 상기 매칭되는 상품 식별 정보에 할당된 독점 수입품 판매 정보와 병행 수입품 판매 정보를 판매 정보 그룹핑 저장부에서 추출하는 검색 처리부;A search processing unit which receives a keyword from a user terminal and extracts, from the sales information grouping storage unit, the exclusive import sales information and the parallel import sales information allocated to the matching product identification information; 상기 검색 처리부에서 추출된 상품 식별 정보에 할당된 독점 수입품 판매 정보와 병행 수입품 판매 정보를 표시한 가격 비교 웹페이지를 생성하는 가격 비교 웹페이지 생성부; 및A price comparison web page generation unit for generating a price comparison web page displaying the exclusive import sales information and the parallel import sales information allocated to the product identification information extracted by the search processing unit; And 상기 가격 비교 웹페이지를 상기 사용자 단말기에 전송하는 서버 통신부;를 포함하는 병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공시스템 장치.And a server communication unit for transmitting the price comparison web page to the user terminal. 청구항 2에 있어서, 상기 가격 비교 웹페이지는,The method of claim 2, wherein the price comparison web page, 각 판매점의 판매 가격과, "(독점 수입품 판매점의 최고 판매가-병행 수입품 판매점의 최저 판매가격)/독점 수입품 판매점의 최고 판매가"의 비율인 할인율을 각 병행 수입품 판매점별로 리스트 형태로 표시하며, 리스트 표시된 병행 수입품 판매점 중에서 어느 하나의 병행 수입품 판매점이 선택된 경우 선택된 병행 수입품 판매점의 상세 판매 정보를 표시하는 병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공시스템 장치.The sales price of each retailer and the discount rate which is "(the highest selling price of the exclusive importing store-the lowest selling price of the parallel importing store) / the highest selling price of the exclusive importing store" are displayed in the form of a list for each parallel importing store. An exclusive import price information providing system device for comparing parallel import prices, which displays detailed sales information of a selected parallel import store when any parallel import store is selected from the parallel import stores. 청구항 2에 있어서, 상기 가격 정보 제공 시스템 장치는,The system according to claim 2, wherein the price information providing system device, 가격 정보 제공자가 사용하는 단말기로서, 독점 수입품의 판매처를 구분해 적어도 하나 이상의 판매 가격을 상기 가격 정보 제공 서버에 전송하는 가격 정보 제공 단말기;를 포함하는 병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공시스템 장치.A terminal used by a price information provider, comprising: a price information providing terminal for classifying a distributor of an exclusive import product and transmitting at least one or more selling prices to the price information providing server; an exclusive import price information providing system for comparing parallel import prices Device. 청구항 4에 있어서, 상기 가격 정보 제공 단말기는,The method of claim 4, wherein the price information providing terminal, 독점 수입품의 판매처별 구매 영수증을 촬영하여 영수증 이미지를 생성하거나, 또는 상품 라벨을 촬영하여 라벨 이미지를 생성하며, 생성한 영수증 이미지, 라벨 이미지를 상기 가격 정보 제공 서버에 전송함을 특징으로 하는 병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공시스템 장치.Parallel import goods, characterized in that to take a purchase receipt for each vendor of the exclusive imports to generate a receipt image, or to take a product label to create a label image, and to send the generated receipt image, the label image to the price information providing server Exclusive import price information system for price comparison. 청구항 5에 있어서, 상기 가격 정보 제공 단말기는,The method of claim 5, wherein the price information providing terminal, 상기 가격 정보 제공 서버와 통신하는 단말기 RF통신부;A terminal RF communication unit communicating with the price information providing server; 구매 영수증의 촬영에 따른 영수증 이미지, 상품 라벨의 촬영에 따른 라벨 이미지를 출력하는 카메라; 및A camera for outputting a receipt image according to photographing of a purchase receipt and a label image according to photographing of a product label; And 상기 가격 정보 제공 서버에 로그인하여, 상기 영수증 이미지, 라벨 이미지를 상기 가격 정보 제공 서버에 전송하는 가격 제공 페이백 어플리케이션;을 포함하는 병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공시스템 장치.And a price providing payback application which logs in to the price information providing server and transmits the receipt image and the label image to the price information providing server. 청구항 6에 있어서, 상기 가격 정보 제공 서버는,The method according to claim 6, wherein the price information providing server, 수신한 영수증 이미지, 라벨 이미지에 포함된 기하학 형상을 판독하여 글자 정보로 변환하는 이미지 분석부;An image analyzer which reads the received receipt image and the geometric shape included in the label image and converts them into character information; 판독된 글자 정보에서 판매점, 상품 식별 정보, 및 판매 가격을 하나 이상 추출하는 판매 정보 추출부; 및A sales information extracting unit for extracting one or more stores, product identification information, and sales price from the read character information; And 영수증 이미지 및 라벨 이미지를 해독해 오류를 체크하고 판매처별로 현재시점의 유의미한 데이터인지의 여부를 구분하여 상품 식별 정보 및 판매 가격을 판매 정보 데이터베이스에 업데이트 하여 저장하는 판매정보 업데이트부.;A sales information update unit which checks an error by decoding a receipt image and a label image and checks whether it is meaningful data at each point of sale by updating the product identification information and the selling price in the sales information database. 를 포함하는 병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공시스템 장치.Exclusive import price information providing system device for parallel import price comparison comprising a. 청구항 7에 있어서, 상기 판매 정보 업데이트부는,The method according to claim 7, wherein the sales information update unit, 해외 브랜드 본사의 시즌별 오더북에 기재된 현지 판매 가격을 독점 수입품 판매 정보로서 독점 수입품 판매 정보 데이터베이스에 1차 저장한 후, 상기 영수증 이미지, 라벨 이미지를 이용하여 파악한 독점 수입품의 국내 판매 가격이 존재할 경우, 파악된 독점 수입품 판매 가격으로서 독점 수입품 판매 정보 데이터베이스에 2차 업데이트 갱신함을 특징으로 하는 병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공시스템 장치.If the domestic sales price of the exclusive import goods identified using the receipt image and the label image exist after first storing the local sales price described in the seasonal order book of the overseas brand headquarters as the exclusive import sales information database as the exclusive import sales information. And an exclusive import price information providing system apparatus for comparing parallel import prices, wherein the secondary import is updated in the exclusive import sales information database as the identified exclusive import sales price. 청구항 8에 있어서, 상기 가격 비교 웹페이지 생성부는,The method of claim 8, wherein the price comparison web page generation unit, 1차 저장시의 상품 판매 가격과 2차 업데이트 갱신시의 상품 판매 가격의 차이가 미리 설정된 기준 가격차보다 더 큰 가격차를 가지는 독점 수입품이 존재하는 경우, 상기 기준 가격차보다 더 큰 가격차를 가지는 독점 수입품에 관련된 병행 수입품의 판매 정보를 가격 비교 웹페이지의 빅세일 할인 안내 코너에 표시함을 특징으로 하는 병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공시스템 장치.When there is a monopoly import product having a difference in price between the commodity selling price at the first storage and the commodity selling price at the time of the second update update, the price difference being greater than the preset reference price difference, An exclusive import price information providing system apparatus for comparing parallel import prices, characterized by displaying the sales information of parallel imports in a big sale discount information corner of a price comparison web page. 청구항 7에 있어서, 상기 가격 정보 제공 서버는,The method according to claim 7, wherein the price information providing server, 상기 판매 정보 업데이트부를 통해 판매 정보의 업데이트가 성공되면, 업데이트된 판매 정보를 제공한 가격 정보 제공자에게 현금 전환 가능한 포인트를 지급하여 가격 정보 제공자의 포인트 점수에 누적시키는 포인트 정산 처리부;를 포함하는 병행 수입품 가격 비교를 위한 독점 수입품 가격정보 제공시스템 장치.And a point settlement processing unit that pays cash convertible points to the price information provider who provided the updated sale information and accumulates the point information of the price information provider when the sale information is updated successfully through the sale information update unit. Exclusive import price information system for price comparison.
PCT/KR2016/015113 2015-12-23 2016-12-22 System device for providing exclusive import price information for parallel import price comparison Ceased WO2017111504A1 (en)

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