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WO2017150751A1 - Procédé permettant de configurer un écran à l'aide d'un cadre d'arrière-plan et d'une disposition translucide - Google Patents

Procédé permettant de configurer un écran à l'aide d'un cadre d'arrière-plan et d'une disposition translucide Download PDF

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Publication number
WO2017150751A1
WO2017150751A1 PCT/KR2016/002194 KR2016002194W WO2017150751A1 WO 2017150751 A1 WO2017150751 A1 WO 2017150751A1 KR 2016002194 W KR2016002194 W KR 2016002194W WO 2017150751 A1 WO2017150751 A1 WO 2017150751A1
Authority
WO
WIPO (PCT)
Prior art keywords
frame
layout
background
translucent
advertisement
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2016/002194
Other languages
English (en)
Korean (ko)
Inventor
엄지홍
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/KR2016/002194 priority Critical patent/WO2017150751A1/fr
Priority to KR1020160050681A priority patent/KR101804049B1/ko
Publication of WO2017150751A1 publication Critical patent/WO2017150751A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T5/00—Image enhancement or restoration
    • G06T5/50—Image enhancement or restoration using two or more images, e.g. averaging or subtraction
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T11/00—2D [Two Dimensional] image generation
    • G06T11/60—Editing figures and text; Combining figures or text
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/222—Studio circuitry; Studio devices; Studio equipment
    • H04N5/262—Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects
    • H04N5/265—Mixing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/222—Studio circuitry; Studio devices; Studio equipment
    • H04N5/262—Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects
    • H04N5/272—Means for inserting a foreground image in a background image, i.e. inlay, outlay
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T2207/00—Indexing scheme for image analysis or image enhancement
    • G06T2207/20—Special algorithmic details
    • G06T2207/20212—Image combination
    • G06T2207/20221—Image fusion; Image merging

Definitions

  • the present invention relates to a screen configuration method, and more particularly, to a method for configuring a screen in a user terminal, such as a PC, a smartphone, a tablet PC, and a system for the same.
  • banner advertising The largest portion of online advertising is banner advertising. However, the area in which the banner can be located is limited, so there is a problem that effective advertising is difficult.
  • the search for an online advertisement that has a high advertising effect and does not adversely affect the user and may cause aesthetics is requested.
  • the present invention has been made to solve the above problems, and an object of the present invention is to provide an advertisement that is highly effective and does not antagonize the user, an advertisement displayed under a translucent layout or content frame
  • the present invention provides a method and system for providing an online advertisement through an image.
  • Another object of the present invention is to provide a method and system for configuring a screen using a translucent layout or a background image displayed under a content frame.
  • a screen composition method includes: generating a background frame; Generating the layout translucent; Synthesizing the translucent layout on the background frame; And displaying a frame in which the background frame and the layout are synthesized.
  • the layout may be smaller than the background frame.
  • the background frame may be a PC display type, and the layout may be a mobile display type.
  • the layout may not be combined with at least one of a left side portion and a right side portion of the background frame.
  • an advertisement image may appear in the background frame.
  • the advertisement image may be an image in which at least one advertisement element appears on the base image.
  • the advertising element may move on the background image.
  • the advertisement image may further include at least one non-advertising element moving on the base image.
  • a screen of a content or a program is displayed on the background frame, and a menu for the content or the program is displayed on the layout.
  • a user terminal comprises: a processor for generating a background frame, generating a layout translucent, and synthesizing the translucent layout on the background frame; And a display configured to display a frame in which the background frame and the layout are synthesized.
  • the screen configuration method generating the first frame; Generating a second frame semitransparent; Synthesizing the semi-transparent second frame on the first frame; And displaying a frame obtained by combining the first frame and the second frame.
  • a user terminal a processor for generating a first frame, generating a second frame semi-transparent, and synthesizes the semi-transparent second frame on the first frame; And a display configured to display a frame obtained by combining the first frame and the second frame.
  • the advertisement effect is high and does not adversely affect the user, as well as causing aesthetics. It becomes possible. For example, even though black text content is displayed on a black advertisement, black content is identified at the same time as the advertisement and black content is read at the same time, and readability is preserved. This is because the translucent layout is somewhat blurry than the original.
  • the entire background of the web page by inserting a wallpaper when creating a normal web page Or you can see a case where some parts are filled with photos, etc. If you use a translucent layout, all the wallpapers of these websites can be used as advertisement boards (background frames).
  • the content to be delivered can be delivered as it is, and the existing banner advertisements can go beyond the constraints (where the banner ads are located, the content cannot be located and there is a heterogeneity between the content and the banner).
  • FIG. 2 is a diagram illustrating an advertisement image
  • FIG. 4 illustrates a composite frame of a background frame and a translucent layout
  • FIG. 5 is a block diagram of a user terminal according to another embodiment of the present invention.
  • FIG. 1 is a flowchart provided to explain an online advertising method according to an embodiment of the present invention.
  • the layout is provided translucently on the advertisement image, so that the advertisement is clearly delivered without any heterogeneity.
  • a background frame in which the advertisement image appears is generated (S110).
  • the background frame is a PC display type. That is, it is generated by the monitor standard of the PC.
  • the advertisement image includes a background image and advertisement elements.
  • 2 illustrates an advertisement image generated in step S110.
  • the advertisement image 210 includes a background image showing a mountain, a field, a road, and the like, and advertisement elements 210-1 and 210-2.
  • the advertising elements 210-1 and 210-2 may be fixed on the background image but may also be moved.
  • a sign-shaped advertising element-1 210-1 for electronic product advertisement is fixed on a background image
  • an automobile-shaped advertising element-2 210 for automobile advertisement is fixed. -2) can move freely on the background image.
  • the background frame 210 may include a non-advertising element 210-3.
  • the non-advertising element 210-3 is common with the ad element-2 210-2 in that it moves on the background image of the background frame 210, but the ad element-2 210 in that it is not intended for advertising. Is different from -2).
  • the layout refers to a frame in which content such as a website subscription, login, and a user's writing, an execution screen of a program, an application, and the like are displayed.
  • a screen that runs applications such as Internet Explorer, Chrome, and KakaoTalk, Twitter, and Facebook is displayed in the layout.
  • FIG. 3 illustrates a layout generated in step S120.
  • the layout should be smaller than the background frame.
  • the layout 220 may be implemented in a mobile type, and thus the left and right widths may be narrower than the background frame.
  • the layout generated in the step S120 is synthesized on the background frame generated in the step S110 (S130).
  • the frame on which the background frame and the layout are synthesized is displayed on the screen.
  • step S140 illustrates a composite frame synthesized in operation S130 and displayed on a screen in operation S140. Since the layout 220 generated in step S120 is translucent, the background frame 210 located behind the layout 220 may be observed on the screen displayed in step S140.
  • the advertisement frame is disposed on the background image in the background frame 210, the user may see the advertisement elements even though the layout 220 is disposed above. Of course, the user can observe the moving advertisement element-2 210-2 existing on the background frame 210 behind the layout 220.
  • the advertisement elements 210-1 and 210-2 may be selected by a user by designating a mouse pointer.
  • the non-advertising element 210-3 is an element that provides only visual effects that the user cannot select.
  • step S160 When the advertisement element is selected by the user (S150-Y), a web page linked to the advertisement element is displayed (S160). Web page display in step S160 is made in a variety of ways.
  • a frame containing a web page is displayed on the entire screen, a new window is opened), 2) a web page is created semi-transparently in the layout and displayed by compositing with a background frame, and 3) a web page is displayed on the left or right side of the layout. Small parts can be displayed.
  • the user terminal according to an exemplary embodiment of the present invention includes a communication unit 310, a display 320, a processor 330, an input unit 340, and a storage unit 350.
  • the communication unit 310 receives an advertisement image from an external server through the Internet, and receives a web page.
  • the display 320 is a means for displaying a composite frame obtained by combining the background frame 210 and the layout 220 described above, and is typically implemented as a monitor.
  • the input unit 340 is a means for receiving a user command and transmitting it to the processor 330, which corresponds to a keyboard, a mouse, a touch pad, and the like.
  • the processor 330 processes a user command input through the input unit 340 and displays the result on the display 320.
  • the processor 330 generates a background frame on which the advertisement image is displayed and a translucent layout, and synthesizes them and displays them on the display 320.
  • the storage unit 350 is provided with a program, an application that is executed by the processor 330, and provides a data storage space required for executing the program.
  • the image of the advertisement appears and the layout is translucently synthesized on the background frame, so that the advertisement and the content overlap, and there is some interference between the advertisement and the content, but because the translucent layer is located between the advertisement and the content, the advertisement and the content.
  • a method and apparatus for recognizing and distinguishing each other and clearly delivering an advertisement without heterogeneity and at the same time delivering content are described in detail with reference to a preferred embodiment.
  • the user terminal is assumed to be a PC, but in the case of a mobile device, the technical idea of the present invention may be applied.
  • the display 320 and the input unit 340 are implemented as a touch screen.
  • the present invention it is possible to differentiate the display manner of the movable advertising element and the non-advertising element. For example, if an ad element moves behind a layout, it may be treated to not disappear, but for non-ad elements it may be implemented to disappear in the same situation.
  • the background frame is a monitor standard of the PC, and the layout is referred to as a mobile type, which is merely exemplary. It is also possible to implement the background frame in a different standard from that of the PC monitor, or implement a layout other than the mobile type.
  • an advertisement image is displayed in the background frame, but an image other than the advertisement image may be displayed, which is also included in the scope of the present invention. That is, there is no limitation on the image displayed in the background frame.
  • a menu window (or a menu frame or a selection window) in a content, a program, an application, an operating system, etc.
  • the technical spirit of the present invention may be applied as it is. have.
  • a file, view, or option from a menu bar such as Word Process or Photoshop
  • an additional selection window comes down in a drop-down manner, and the additional selection window that comes down can use a translucent layout.
  • the present invention is also applicable to a case where an image obtained by combining a background frame and a layout is provided in a virtual reality (VR).
  • VR virtual reality
  • the technical idea of the present invention can be applied to the case of replacing the layout mentioned in the above embodiment with another configuration capable of performing the same function.
  • the case of replacing a translucent layout with a translucent frame is also included in the scope of the present invention.
  • the technical idea of the present invention can be applied to a computer-readable recording medium containing a computer program for performing the functions of the apparatus and method according to the present embodiment.
  • the technical idea according to various embodiments of the present disclosure may be implemented in the form of computer readable codes recorded on a computer readable recording medium.
  • the computer-readable recording medium can be any data storage device that can be read by a computer and can store data.
  • the computer-readable recording medium may be a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical disk, a hard disk drive, or the like.
  • the computer-readable code or program stored in the computer-readable recording medium may be transmitted through a network connected between the computers.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • User Interface Of Digital Computer (AREA)
  • Processing Or Creating Images (AREA)

Abstract

La présente invention concerne un procédé permettant de configurer un écran à l'aide d'un cadre d'arrière-plan et d'une disposition translucide. Le procédé permettant de configurer un écran selon un mode de réalisation de la présente invention consiste : à générer le cadre d'arrière-plan; à générer une disposition dans un mode translucide; à combiner la disposition translucide sur le cadre d'arrière-plan; et à afficher un cadre dans lequel le cadre d'arrière-plan et la disposition sont combinés. Il s'ensuit qu'une publicité et d'autres images affichées selon la disposition translucide peuvent être fournies conjointement avec un contenu affiché sur la partie supérieure de la disposition sans la sensation d'incompatibilité.
PCT/KR2016/002194 2016-03-04 2016-03-04 Procédé permettant de configurer un écran à l'aide d'un cadre d'arrière-plan et d'une disposition translucide Ceased WO2017150751A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
PCT/KR2016/002194 WO2017150751A1 (fr) 2016-03-04 2016-03-04 Procédé permettant de configurer un écran à l'aide d'un cadre d'arrière-plan et d'une disposition translucide
KR1020160050681A KR101804049B1 (ko) 2016-03-04 2016-04-26 배경 프레임과 반투명 레이아웃을 이용한 화면 구성 방법

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/KR2016/002194 WO2017150751A1 (fr) 2016-03-04 2016-03-04 Procédé permettant de configurer un écran à l'aide d'un cadre d'arrière-plan et d'une disposition translucide

Publications (1)

Publication Number Publication Date
WO2017150751A1 true WO2017150751A1 (fr) 2017-09-08

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PCT/KR2016/002194 Ceased WO2017150751A1 (fr) 2016-03-04 2016-03-04 Procédé permettant de configurer un écran à l'aide d'un cadre d'arrière-plan et d'une disposition translucide

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KR (1) KR101804049B1 (fr)
WO (1) WO2017150751A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20050063473A (ko) * 2003-12-22 2005-06-28 김정훈 가상현실 기술을 사용한 개인 인터넷 방송 방법
US20090287996A1 (en) * 2008-05-19 2009-11-19 Fujifilm Corporation Image layout device, recording medium, and image layout method
KR20100122428A (ko) * 2009-05-12 2010-11-22 주식회사 다음커뮤니케이션 광고 시스템 및 광고 방법
KR101299670B1 (ko) * 2012-04-16 2013-08-27 권오석 웹페이지의 동적 변환 시스템, 방법 및 컴퓨터 판독 가능한 기록 매체
KR20140023534A (ko) * 2012-08-16 2014-02-27 에스케이플래닛 주식회사 반응형 사용자 인터페이스 제공 장치, 방법, 및 그에 대한 전자장치에서 판독 가능한 기록매체

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101169374B1 (ko) * 2012-04-04 2012-07-30 서주홍 스마트 기기용 키패드 표시 방법

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20050063473A (ko) * 2003-12-22 2005-06-28 김정훈 가상현실 기술을 사용한 개인 인터넷 방송 방법
US20090287996A1 (en) * 2008-05-19 2009-11-19 Fujifilm Corporation Image layout device, recording medium, and image layout method
KR20100122428A (ko) * 2009-05-12 2010-11-22 주식회사 다음커뮤니케이션 광고 시스템 및 광고 방법
KR101299670B1 (ko) * 2012-04-16 2013-08-27 권오석 웹페이지의 동적 변환 시스템, 방법 및 컴퓨터 판독 가능한 기록 매체
KR20140023534A (ko) * 2012-08-16 2014-02-27 에스케이플래닛 주식회사 반응형 사용자 인터페이스 제공 장치, 방법, 및 그에 대한 전자장치에서 판독 가능한 기록매체

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KR20170103588A (ko) 2017-09-13
KR101804049B1 (ko) 2017-12-04

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