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WO2017036006A1 - 线上线下健康服务产品推广处理系统及方法 - Google Patents

线上线下健康服务产品推广处理系统及方法 Download PDF

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Publication number
WO2017036006A1
WO2017036006A1 PCT/CN2015/098544 CN2015098544W WO2017036006A1 WO 2017036006 A1 WO2017036006 A1 WO 2017036006A1 CN 2015098544 W CN2015098544 W CN 2015098544W WO 2017036006 A1 WO2017036006 A1 WO 2017036006A1
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WO
WIPO (PCT)
Prior art keywords
authorized
agent client
dimensional code
code
health service
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2015/098544
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English (en)
French (fr)
Inventor
张贯京
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Qianhaikangqiyuan Science And Technology Co ltd
Original Assignee
Shenzhen Qianhaikangqiyuan Science And Technology Co ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shenzhen Qianhaikangqiyuan Science And Technology Co ltd filed Critical Shenzhen Qianhaikangqiyuan Science And Technology Co ltd
Publication of WO2017036006A1 publication Critical patent/WO2017036006A1/zh
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to online to offline (Online to Offline, O2O) Health service field, especially related to an online and offline health service product promotion and treatment system and method.
  • the past promotion method of the merchant is to integrate the information of the product or service of the merchant into a two-dimensional code, and promote the two-dimensional code to the consumer through an agent (for example, a newspaper, an advertising company, an internet marketing company, etc.).
  • the consumer obtains the information of the merchant's product or service by scanning the code on the mobile phone.
  • the above promotion methods have the following drawbacks.
  • the merchant is a one-time payment, regardless of the promotion effect, even if the conversion rate is 0, the merchant still needs to pay.
  • the main objective of the present invention is to provide an online and offline health service product promotion and processing system and method, aiming at solving the problem that the merchants use the two-dimensional code to promote the health service products online and offline, and the information security cannot be guaranteed in the promotion process. problem.
  • the present invention provides an online and offline health service product promotion and processing system, which is operated in a merchant consumption platform, and the merchant consumption platform is connected with an agent client and a scanning terminal through a network, and the agent client The terminal is also connected to the mobile terminal through a network, and the online and offline health service product promotion processing system includes:
  • a receiving module configured to receive a request for attention about the health service product sent by the agent client
  • a parsing module configured to parse the attention request to obtain communication information of the agent client in the attention request
  • Generating a module configured to generate an authorized two-dimensional code including the communication information, and send the authorized two-dimensional code to the agent client, when the mobile terminal scans an authorized two-dimensional code of any agent client The mobile terminal acquires an authorized two-dimensional code of the agent client;
  • a calculation module configured to: when the scan code terminal scans the authorized two-dimensional code on the mobile terminal, receive the scanned authorized two-dimensional code from the scan code terminal, and calculate the scanned authorized two-dimensional code within a preset time period The number of codes;
  • An adjustment module configured to dynamically adjust a discount rate of the health service product in the authorized two-dimensional code according to the number of authorized two-dimensional codes scanned;
  • a confirmation module configured to: after the electronic code payment is completed according to the adjusted authorized two-dimensional code, confirm the associated agent client in the electronic payment, and calculate the associated agent in the electronic payment The dividend amount of the merchant client, and the dividend amount is sent to the associated agent client.
  • the agent client converts the attention request into a specific format before sending the attention request to the merchant consumption platform, wherein the attention request is converted into a specific format as follows:
  • the number “0” is added at the position of the number “0” until the number of digits "0” is connected to the maximum number of the number “0” connected, and connected according to the number "1"
  • the maximum number the number “1” is added at the position of the number “1” until the number of the number “1” is connected to the maximum number of the number “1” connected.
  • the parsing module parses the binary code of the specific format to obtain the communication information of the agent client in the attention request, wherein the parsing of the binary code of the specific format is as follows:
  • the added digits are removed from the binary code of the particular format based on the location of the added digits.
  • the adjusting module dynamically adjusts the discount range of the health service product in the authorized two-dimensional code according to the number of the authorized two-dimensional code that is scanned as follows:
  • the discount range of the health service product in the authorized two-dimensional code is adjusted to a preset discount range corresponding to the cumulative use of the scanned authorized two-dimensional code.
  • the confirmation module calculates the dividend amount of the associated agent client in the electronic payment as follows:
  • the present invention also provides an online and offline health service product promotion and processing method, which is applied to a merchant consumption platform, wherein the merchant consumption platform is connected with the agent client and the scanning terminal through a network, and the agent client is further The mobile terminal is connected through a network, and the method includes the following steps:
  • the scan code terminal scans the authorized two-dimensional code on the mobile terminal, receives the scanned authorized two-dimensional code from the scan code terminal, and calculates the number of scanned authorized two-dimensional codes within a preset time period;
  • the scanning code terminal After the scanning code terminal completes the electronic payment according to the adjusted authorized two-dimensional code, confirms the associated agent client in the electronic payment, and calculates the dividend amount of the associated agent client in the electronic payment. And sending the dividend amount to the associated agent client.
  • the agent client converts the attention request into a specific format before sending the attention request to the merchant consumption platform, wherein the attention request is converted into a specific format as follows:
  • the number “0” is added at the position of the number “0” until the number of digits "0” is connected to the maximum number of the number “0” connected, and connected according to the number "1"
  • the maximum number the number “1” is added at the position of the number “1” until the number of the number “1” is connected to the maximum number of the number “1” connected.
  • the binary code of the specific format is parsed to obtain the communication information of the agent client in the attention request, wherein the method for parsing the binary code of the specific format is as follows:
  • the added digits are removed from the binary code of the particular format based on the location of the added digits.
  • the method for dynamically adjusting the discount range of the health service product in the authorized two-dimensional code according to the number of authorized two-dimensional codes of the scan is as follows:
  • the discount range of the health service product in the authorized two-dimensional code is adjusted to a preset discount range corresponding to the cumulative use of the scanned authorized two-dimensional code.
  • the manner of calculating the dividend amount of the associated agent client in the electronic payment is as follows:
  • the technical solution of the present invention adopts the above technical solution, and the technical effects of the online and offline health service product promotion and treatment system and method of the present invention can effectively promote online and offline health service products provided by the merchant by authorizing the two-dimensional code.
  • the merchant can pay according to the promotion effect, thereby reducing the cost of the online and offline health service promotion of the merchant, and further, in the process of promoting the promotion of the two-dimensional code, the specific format conversion of the data improves the information security.
  • FIG. 1 is a schematic diagram of an application environment of an online and offline health service product promotion and processing system of the present invention.
  • FIG. 2 is a block diagram showing a preferred embodiment of the online and offline health service product promotion processing system of the present invention.
  • FIG. 3 is a flow chart of a preferred embodiment of the online and offline health service product promotion processing method of the present invention.
  • FIG. 4 is a schematic diagram of a preferred embodiment of the present invention for calculating the number of each digital connection in a binary code.
  • Figure 5 is a schematic illustration of a preferred embodiment of the present invention for converting binary code to a particular format.
  • FIG. 1 is a schematic diagram of an application environment of an online and offline health service product promotion and processing system of the present invention.
  • the online and offline health service product promotion processing system 10 in the present invention runs on the merchant consumption platform 1.
  • Each agent client 2 can be connected to one or more mobile terminals 3 (illustrated by way of example in FIG. 1).
  • the network is preferably a wireless communication network, including but not limited to a GSM network, a GPRS network, a CDMA network, a TD-SCDMA network, a WiMAX network, a TD-LTE network, an FDD-LTE network, and the like.
  • the merchant consumption platform 1 is configured to generate an associated two-dimensional code and an authorized two-dimensional code for the agent client 2.
  • the associated two-dimensional code and the authorized two-dimensional code can be directly sent to the agent client 2.
  • the agent client 2 may display the authorized two-dimensional code on the display of the agent client 2, or print it into a paper printed matter, and post it to certain specific places (for example, convenience). Shops, shopping malls, park bulletin boards, airports, railway stations, bus stations, bus stops, elevators in office buildings, etc.).
  • the associated two-dimensional code includes at least a link address (through which the merchant website can be accessed, an application provided by the merchant, etc.), a name of the merchant, and the like.
  • the agent client 2 may obtain the link address in the associated two-dimensional code by means of a camera scan code or receiving the associated two-dimensional code from the merchant consumption platform 1, and link to the link address through the link address.
  • the merchant consumption platform 1 (the application provided by the merchant consumption platform can also be downloaded through the website link address). It should be noted that, when the agent client 2 is linked to the merchant consumption platform 1, the merchant consumption platform 1 acquires communication information of the agent client 2 (for example, a mobile phone number, an email address, an instant Communication software account and other information).
  • the merchant consumption platform 1 and the agent client 2 establish a communication connection through the associated two-dimensional code
  • the merchant consumption platform 1 After the merchant consumption platform 1 and the agent client 2 establish a communication connection through the associated two-dimensional code, the merchant consumption platform 1 generates an authorized two-dimensional code and sends it to the agent client 2.
  • the authorized two-dimensional code includes at least the name of the health service product (for example, TCM physiotherapy neck conditioning service), a profile of the health service product (for example, the specific content of the TCM physiotherapy neck conditioning service), the consumption location of the health service product, The price of the health service product, the usage rules (for example, the use of a single account or mobile phone number, the expiration date, the non-refundable expired, the specific items in the health service product need to be purchased separately, etc.) and the communication information of the agent client 2 .
  • the merchant consumption platform 1 periodically (for example, daily) pushes the authorized two-dimensional code to the agent client 2.
  • the agent client 2 can also actively obtain the authorized two-dimensional code from the merchant consumption platform 1.
  • the merchant consumption platform 1 may learn the communication information of the agent client 2, thereby Knowing the association between the authorized two-dimensional code and the agent client 2, for example, the authorized two-dimensional code used is obtained from which agent client 2, the name of the agent client 2, and the like.
  • the merchant consumption platform 1 is a server of a cloud platform or a data center, and the data transmission capability and data storage capability of the cloud platform or the data center can better manage and/or assist with the merchant.
  • the agent client 2 connected to the consumption platform 1 facilitates the merchant to promote the health service product by using the authorized two-dimensional code.
  • the merchant consumption platform 1 is maintained by a specific merchant (for example, a health management merchant) and provides information including the merchant health service product information (for example, a chronic disease intervention service, a medical image identification service, a Chinese medicine treatment service, and the like).
  • the agent client 2 transmitting the authorized two-dimensional code to the mobile terminal 3, so that the mobile terminal 3 purchases the health service product provided by the merchant through the authorized two-dimensional code (for example, including chronic disease intervention services, medical imaging identification services, Chinese medicine treatment services and other medical services).
  • the health service product For example, including chronic disease intervention services, medical imaging identification services, Chinese medicine treatment services and other medical services.
  • the merchant consumption platform 1 may be located at a merchant business location or at other locations remote from the merchant business location. In order to avoid squeezing the space of the business premises, the merchant consumption platform 1 is located at other locations away from the business premises.
  • the scan code terminal 4 is located in the business premises for scanning the authorized two-dimensional code on the mobile terminal 3 when the consumer holds the mobile terminal 3 to consume in the business premises, and according to the Authorize the QR code for electronic payment. After receiving the authorized two-dimensional code, the scan code terminal 4 sends the communication information of the agent client 2 to the merchant consumption platform 1 so that the merchant consumption platform 1 knows the use of the authorized two-dimensional code. The situation (for example, from which agent client 2 is used, the name of the agent client 2, etc.), so as to further know the sales of the health service products (for example, which customers have purchased the authorization two) Health service products in the code, etc.).
  • the agent client 2 can be, but is not limited to, a smartphone, a tablet, a personal digital assistant (Personal Digital) Assistant, PDA), personal computer, electronic signage, and any other suitable portable electronic device with a camera.
  • the mobile terminal 3 can be, but is not limited to, any other suitable portable electronic device with a camera such as a smart phone, a tablet computer, a PDA, a personal computer, and the like.
  • the scan code terminal 4 can be, but is not limited to, any other suitable device capable of scanning a two-dimensional code, such as a smart phone, a tablet computer, a PDA, a scan code gun, and the like.
  • the online and offline health service product promotion processing system 10 is applied to the merchant consumption platform 1.
  • the merchant consumption platform 1 includes, However, it is not limited to the online and offline health service product promotion processing system 10, the storage unit 11, the processing unit 12, and the communication unit 13.
  • the storage unit 11 can be a read only memory unit ROM, an electrically erasable storage unit EEPROM, a flash memory unit FLASH or a solid hard disk.
  • the processing unit 12 can be a central processing unit (Central Processing Unit, CPU), microcontroller (MCU), data processing chip, or information processing unit with data processing function.
  • CPU Central Processing Unit
  • MCU microcontroller
  • data processing chip or information processing unit with data processing function.
  • the communication unit 13 is a wireless communication interface with remote wireless communication functions, such as a communication interface supporting communication technologies such as GSM, GPRS, WCDMA, CDMA, TD-SCDMA, WiMAX, TD-LTE, and FDD-LTE.
  • a communication interface supporting communication technologies such as GSM, GPRS, WCDMA, CDMA, TD-SCDMA, WiMAX, TD-LTE, and FDD-LTE.
  • the online and offline health service product promotion processing system 10 includes, but is not limited to, a receiving module 111, a parsing module 112, a generating module 113, a calculating module 114, an adjusting module 115, and a confirming module 116.
  • the module referred to in the present invention is A series of computer program instructions that can be executed by the processing unit 12 of the merchant consumption platform 1 and that are capable of performing a fixed function are stored in the storage unit 11 of the merchant consumption platform 1.
  • the receiving module 111 is configured to receive a request for attention sent by the agent client 2 (for example, a request for attention regarding a health management service).
  • the attention request includes communication information of the agent client 2 (for example, a mobile phone number, an email address, an instant messaging software account, and the like).
  • the agent client 2 acquires the associated two-dimensional code by means of scanning code, and when the agent client 2 accesses the link address in the associated two-dimensional code, the agent client The terminal 2 integrates the communication information into the attention request and sends it to the merchant consumption platform 1.
  • the communication information belongs to private information
  • the communication information is integrated into the attention request (integrated by the instruction generator), and the encryption and decryption algorithm (for example, the MD5 encryption and decryption algorithm) is adopted.
  • the encryption and decryption algorithm for example, the MD5 encryption and decryption algorithm
  • RSA encryption and decryption algorithm DES encryption and decryption algorithm
  • DSA encryption and decryption algorithm DSA encryption and decryption algorithm
  • AES encryption and decryption algorithm etc.
  • the attention request can also be converted to a specific format and transmitted to the merchant consumption platform 1 in a specific format.
  • the attention request is converted into a binary code including two numbers “0" and "1".
  • the request for interest is converted to binary code 10011001110000000101111011.
  • the maximum number of numbers "0" connected and the maximum number of numbers "1” connected are calculated. As shown in FIG. 4, the number of the first digit "1" is one, the number of the second digit "0" and the third digit “0" is two, and the maximum number of digits "1" is four. The maximum number of digits "0" is seven.
  • the number “0” is added at the position of the number “0” until the number of the number “0” is connected to the maximum number of the number “0” connected, and connected according to the number "1"
  • the maximum number, the number “1” is added at the position of the number “1” until the number of the numbers “1” is connected to the maximum number of the numbers “1” connected.
  • the maximum number of connected numbers "1” is four (ie, four consecutive numbers "1” are connected), and the maximum number of connected numbers "0” is seven (ie, continuous). The seven digits "0" are connected).
  • the first number "1” is changed to "1111", and the connected two numbers “0” are changed to "0000000” until it is converted into a binary code 111100000001111000000011110000000111100000001111.
  • the underlined number is the added number. It should be noted that the underlined numbers in FIG. 5 are only convenient for text description and drawing. In fact, the numbers of the binary code of the specific format are not underlined.
  • the converted attention request conceals the real information, and improves the information transmission security between the agent client 2 and the merchant consumption platform 1, thereby improving the promotion authorization two-dimensional. Code information security.
  • the conversion information includes information such as selected digital information, the number of selected numbers between each adjacent two selected numbers, and the like.
  • the parsing module 112 is configured to parse the attention request to obtain communication information of the agent client 2 in the attention request.
  • the parsing module 112 first parses the binary code of the specific format, and then according to the encryption and decryption algorithm (for example, the MD5 encryption and decryption algorithm, the RSA encryption and decryption algorithm, The DES encryption and decryption algorithm, the DSA encryption and decryption algorithm, the AES encryption and decryption algorithm, and the like decrypt the resolved attention request to obtain the communication information of the agent client 2.
  • the encryption and decryption algorithm for example, the MD5 encryption and decryption algorithm, the RSA encryption and decryption algorithm, The DES encryption and decryption algorithm, the DSA encryption and decryption algorithm, the AES encryption and decryption algorithm, and the like decrypt the resolved attention request to obtain the communication information of the agent client 2.
  • the parsing module 112 parses the binary code of a specific format as follows:
  • the added digits are removed from the binary code of the particular format based on the location of the added digits. For example, the binary code 111100000001111000000011110000000111100000001111 of a particular format is converted to 10011001110000000101111011 (ie, the underlined number in Figure 5 is removed).
  • the generating module 113 is configured to generate an authorized two-dimensional code including the communication information, and send the authorized two-dimensional code to the agent client 2, when the mobile terminal 3 scans any agent client When the end 2 authorizes the two-dimensional code, the mobile terminal 3 acquires the authorized two-dimensional code of the agent client 2.
  • the generating module 113 generates the authorized two-dimensional code by a two-dimensional code generator installed on the merchant consumption platform 1.
  • the generating module 113 sends the authorized two-dimensional code to the mobile phone number of the agent client 2, and/or an email address, and/or an instant messaging software account.
  • the mobile terminal 3 obtains the authorized two-dimensional code of the agent client 2 by scanning the authorized two-dimensional code of any agent client 2.
  • the calculating module 114 is configured to receive the scanned authorized two-dimensional code from the scan code terminal 4 when the scan code terminal 4 scans the authorized two-dimensional code on the mobile terminal 3, and calculate a preset time period.
  • the number of authorized QR codes scanned within for example, within one month).
  • the authorized two-dimensional code on the mobile terminal 3 is presented, and the merchant staff member passes the scanning code terminal 4 located in the business premises of the merchant.
  • the authorized two-dimensional code is scanned to obtain the authorized two-dimensional code.
  • the authorized two-dimensional code scanned by the scanning code terminal 4 will be used as the authorized two-dimensional code that has been used.
  • the adjusting module 115 is configured to dynamically adjust a discount range of the health service product in the authorized two-dimensional code according to the quantity of the scanned authorized two-dimensional code.
  • the discount range of the health service product in the authorized two-dimensional code is adjusted to a preset discount range corresponding to the cumulative use of the scanned authorized two-dimensional code, for example, the discount rate of the health service product is adjusted to 30%.
  • the confirmation module 116 is configured to: after the electronic code payment is completed according to the adjusted authorized two-dimensional code, confirm the associated agent client 2 in the electronic payment, and calculate the electronic payment The dividend amount of the associated agent client 2 is described, and the dividend amount is sent to the associated agent client 2.
  • the authorized two-dimensional code on the mobile terminal 3 is presented, and the merchant staff member passes the scanning code terminal 4 located in the business premises of the merchant.
  • the authorized two-dimensional code is scanned, and then the merchant consumption platform 1 receives the scanned authorized two-dimensional code, and adjusts the discounted range of the health service product in the scanned authorized two-dimensional code, and the adjusted authorized two-dimensional
  • the discount rate of health service products in the code is electronically paid (for example, the discount rate of health service products before adjustment is 20%, and the discount rate of health service products after adjustment is 30%. If the original price of health service products is 1000 yuan, according to the adjustment After the discount rate of the health service product, the electronic payment is 700 yuan). Further, the authorized two-dimensional code scanned by the scan code terminal 4 will be used as the authorized two-dimensional code that has been used.
  • the authorized two-dimensional code includes communication information of the agent client 2
  • the merchant consumption platform 1 may know the agent client 2 Communicating information to understand the agent client 2 associated with the authorized two-dimensional code.
  • Finding a corresponding dividend ratio according to the accumulated number of authorized two-dimensional codes For example, when the number of the accumulated authorized two-dimensional codes exceeds one thousand, the corresponding dividend ratio is 3%, when the accumulated authorized two-dimensional code When the number exceeds 10,000, the corresponding dividend ratio is 5%.
  • the confirmation module 116 is further configured to notify the associated agent client 2.
  • the confirmation module 116 notifies the associated agent client 2 by means of mail, short message or a combination of the two.
  • the confirmation module 116 may also directly transfer the dividend amount of the associated agent client 2 to the bank account or the third party payment account of the associated agent client 2.
  • FIG. 3 it is a flow chart of a preferred embodiment of the online and offline health service product promotion processing method of the present invention.
  • the online and offline health service product promotion processing method is applied to the merchant consumption platform 1, and the method includes the following steps:
  • Step S11 The receiving module 111 receives the attention request sent by the agent client 2 (for example, a request for attention regarding the health management service).
  • the attention request includes communication information of the agent client 2 (for example, a mobile phone number, an email address, an instant messaging software account, and the like).
  • the agent client 2 acquires the associated two-dimensional code by means of scanning code, and when the agent client 2 accesses the link address in the associated two-dimensional code, the agent client The terminal 2 integrates the communication information into the attention request and sends it to the merchant consumption platform 1.
  • the communication information belongs to private information
  • the communication information is integrated into the attention request (integrated by the instruction generator), and the encryption and decryption algorithm (for example, the MD5 encryption and decryption algorithm) is adopted.
  • the encryption and decryption algorithm for example, the MD5 encryption and decryption algorithm
  • the attention request can also be converted to a specific format and transmitted to the merchant consumption platform 1 in a specific format.
  • the attention request is converted into a binary code including two numbers “0" and "1".
  • the request for interest is converted to binary code 10011001110000000101111011.
  • the maximum number of numbers "0" connected and the maximum number of numbers "1” connected are calculated. As shown in FIG. 4, the number of the first digit "1" is one, the number of the second digit "0" and the third digit “0" is two, and the maximum number of digits "1" is four. The maximum number of digits "0" is seven.
  • the number “0” is added at the position of the number “0” until the number of the number “0” is connected to the maximum number of the number “0” connected, and connected according to the number "1"
  • the maximum number, the number “1” is added at the position of the number “1” until the number of the numbers “1” is connected to the maximum number of the numbers “1” connected.
  • the maximum number of connected numbers "1” is four (ie, four consecutive numbers "1” are connected), and the maximum number of connected numbers "0” is seven (ie, continuous). The seven digits "0" are connected).
  • the first number "1” is changed to "1111", and the connected two numbers “0” are changed to "0000000” until it is converted into a binary code 111100000001111000000011110000000111100000001111.
  • the underlined number is the added number. It should be noted that the underlined numbers in FIG. 5 are only convenient for text description and drawing. In fact, the numbers of the binary code of the specific format are not underlined.
  • the converted attention request conceals the real information, and improves the information transmission security between the agent client 2 and the merchant consumption platform 1, thereby improving the promotion authorization two-dimensional. Code information security.
  • the conversion information includes information such as selected digital information, the number of selected numbers between each adjacent two selected numbers, and the like.
  • Step S12 The parsing module 112 parses the attention request to obtain communication information of the agent client 2 in the attention request.
  • the parsing module 112 first parses the binary code of the specific format, and then according to the encryption and decryption algorithm (for example, the MD5 encryption and decryption algorithm, the RSA encryption and decryption algorithm, The DES encryption and decryption algorithm, the DSA encryption and decryption algorithm, the AES encryption and decryption algorithm, and the like decrypt the resolved attention request to obtain the communication information of the agent client 2.
  • the encryption and decryption algorithm for example, the MD5 encryption and decryption algorithm, the RSA encryption and decryption algorithm, The DES encryption and decryption algorithm, the DSA encryption and decryption algorithm, the AES encryption and decryption algorithm, and the like decrypt the resolved attention request to obtain the communication information of the agent client 2.
  • the parsing module 112 parses the binary code of a specific format as follows:
  • the added digits are removed from the binary code of the particular format based on the location of the added digits. For example, the binary code 111100000001111000000011110000000111100000001111 of a particular format is converted to 10011001110000000101111011 (ie, the underlined number in Figure 5 is removed).
  • Step S13 The generating module 113 generates an authorized two-dimensional code including the communication information, and sends the authorized two-dimensional code to the agent client 2, when the mobile terminal 3 scans any agent client When the end 2 authorizes the two-dimensional code, the mobile terminal 3 acquires the authorized two-dimensional code of the agent client 2.
  • the generating module 113 generates the authorized two-dimensional code by a two-dimensional code generator installed on the merchant consumption platform 1.
  • the generating module 113 sends the authorized two-dimensional code to the mobile phone number of the agent client 2, and/or an email address, and/or an instant messaging software account.
  • the mobile terminal 3 obtains the authorized two-dimensional code of the agent client 2 by scanning the authorized two-dimensional code of any agent client 2.
  • Step S14 When the scan code terminal 4 scans the authorized two-dimensional code on the mobile terminal 3, the calculation module 114 receives the scanned authorized two-dimensional code from the scan code terminal 4, and calculates a preset time period. The number of authorized QR codes scanned within (for example, within one month).
  • the authorized two-dimensional code on the mobile terminal 3 is presented, and the merchant staff member passes the scanning code terminal 4 located in the business premises of the merchant.
  • the authorized two-dimensional code is scanned to obtain the authorized two-dimensional code.
  • the authorized two-dimensional code scanned by the scanning code terminal 4 will be used as the authorized two-dimensional code that has been used. .
  • Step S15 The adjustment module 115 dynamically adjusts the discount range of the health service product in the authorized two-dimensional code according to the number of the scanned authorized two-dimensional code.
  • the discount range of the health service product in the authorized two-dimensional code is adjusted to a preset discount range corresponding to the cumulative use of the scanned authorized two-dimensional code, for example, the discount rate of the health service product is adjusted to 30%.
  • Step S16 After the scan code terminal 4 completes the electronic payment according to the adjusted authorized two-dimensional code, the confirmation module 116 confirms the associated agent client 2 in the electronic payment, and calculates the electronic payment. The dividend amount of the associated agent client 2 is described, and the dividend amount is sent to the associated agent client 2.
  • the authorized two-dimensional code on the mobile terminal 3 is presented, and the merchant staff member passes the scanning code terminal 4 located in the business premises of the merchant.
  • the authorized two-dimensional code is scanned, and then the merchant consumption platform 1 receives the scanned authorized two-dimensional code, and adjusts the discounted range of the health service product in the scanned authorized two-dimensional code, and the adjusted authorized two-dimensional
  • the discount rate of health service products in the code is electronically paid (for example, the discount rate of health service products before adjustment is 20%, and the discount rate of health service products after adjustment is 30%. If the original price of health service products is 1000 yuan, according to the adjustment After the discount rate of the health service product, the electronic payment is 700 yuan). Further, the authorized two-dimensional code scanned by the scan code terminal 4 will be used as the authorized two-dimensional code that has been used.
  • the authorized two-dimensional code includes communication information of the agent client 2
  • the merchant consumption platform 1 may know the agent client 2 Communicating information to understand the agent client 2 associated with the authorized two-dimensional code.
  • Finding a corresponding dividend ratio according to the accumulated number of authorized two-dimensional codes For example, when the number of the accumulated authorized two-dimensional codes exceeds one thousand, the corresponding dividend ratio is 3%, when the accumulated authorized two-dimensional code When the number exceeds 10,000, the corresponding dividend ratio is 5%.
  • the confirmation module 116 is further configured to notify the associated agent client 2.
  • the confirmation module 116 notifies the associated agent client 2 by means of mail, short message or a combination of the two.
  • the confirmation module 116 may also directly transfer the dividend amount of the associated agent client 2 to the bank account or the third party payment account of the associated agent client 2.

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Abstract

一种线上线下健康服务产品推广处理系统（10）及方法，该方法包括：在预设时间段内计算扫描的授权二维码的数量；根据所述扫描的授权二维码的数量动态调整授权二维码中健康服务产品的折扣幅度；当所述扫码终端（4）根据调整后的授权二维码完成电子支付后，确认该笔电子支付中关联的代理商客户端（2），并计算该笔电子支付中所述关联的代理商客户端（2）的分红金额，并将该分红金额发送给所述关联的代理商客户端（2）。通过授权二维码对商家所提供的健康服务进行推广，商家能够按照推广效果付费，因而减低了商家基于线上线下健康服务推广的成本，进一步地，在授权二维码的推广过程中，对数据进行特定格式的转换，提高了信息安全。

Description

线上线下健康服务产品推广处理系统及方法
技术领域
本发明涉及线上线下（Online to Offline, O2O）健康服务领域，尤其涉及一种线上线下健康服务产品推广处理系统及方法。
背景技术
近年来，互联网，尤其是移动互联网的迅猛发展，影响着社会的经济生活，改变着人们的工作方式和生活方式。人们可以使用互联网工作、生活、购物及娱乐等。由于互联网的巨大潜力及前景，越来越多的商家将服务（例如，健康服务）或产品（例如，健康产品）转移到互联网上进行销售。
为了吸引更多的消费者，商家需要对服务或产品进行推广，使得更多的用户使用并购买商家的服务或产品。商家以往的推广方式为将商家的产品或服务的信息整合到一个二维码中，并通过代理商（例如，报社、广告公司、网络营销公司等）将所述二维码推广给消费者，消费者通过手机扫码的方式获得商家的产品或服务的信息。
然而，上述推广方式存在以下弊端。第一、商家无法精确掌握是通过哪一个代理商推广，尤其是通过印刷品（例如，报纸或宣传广告等）进行推广的时候。第二、商家是一次性付费，无论推广效果如何，即便转化率为0，商家还是需要付费。第三、商家推广授权二维码的过程中，数据格式没有特殊处理，容易有信息安全的隐患。
发明内容
本发明的主要目的在于提供一种线上线下健康服务产品推广处理系统及方法，旨在解决商家利用二维码进行线上线下推广健康服务产品的效率不佳及无法保证推广过程中信息安全的问题。
为实现上述目的，本发明提供了一种线上线下健康服务产品推广处理系统，运行于商家消费平台中，所述商家消费平台与代理商客户端及扫描终端通过网络连接，所述代理商客户端还与移动终端通过网络连接，所述线上线下健康服务产品推广处理系统包括：
接收模块，用于接收所述代理商客户端发送过来的有关健康服务产品的关注请求；
解析模块，用于解析所述关注请求以获取所述关注请求中代理商客户端的通信信息；
生成模块，用于生成包括所述通信信息的授权二维码，并将所述授权二维码发送给所述代理商客户端，当所述移动终端通过扫描任意代理商客户端的授权二维码时，所述移动终端获取该代理商客户端的授权二维码；
计算模块，用于当所述扫码终端扫描所述移动终端上的授权二维码，从所述扫码终端接收扫描的授权二维码，并在预设时间段内计算扫描的授权二维码的数量；
调整模块，用于根据所述扫描的授权二维码的数量动态调整授权二维码中健康服务产品的折扣幅度；及
确认模块，用于当所述扫码终端根据调整后的授权二维码完成电子支付后，确认该笔电子支付中所述关联的代理商客户端，计算该笔电子支付中所述关联的代理商客户端的分红金额，并将该分红金额发送给所述关联的代理商客户端。
优选的，所述代理商客户端发送所述关注请求给所述商家消费平台之前，将所述关注请求转换成特定格式，其中，所述关注请求转换成特定格式的方式如下：
将所述关注请求转换成二进制码，所述二进制码中包括两种数字“0”及“1”；
在所述二进制码中，计算数字“0”相连的最大数量及数字“1”相连的最大数量；及
根据数字“0”相连的最大数量，在数字“0”的位置添加数字“0”，直到数字“0”相连的数量达到所述数字“0”相连的最大数量，及根据数字“1”相连的最大数量，在数字“1”的位置添加数字“1”，直到数字“1”相连的数量达到所述数字“1”相连的最大数量。
优选的，所述解析模块对特定格式的二进制码进行解析以获取所述关注请求中代理商客户端的通信信息，其中，所述对特定格式的二进制码进行解析的方式如下：
根据所述转换信息获取所述添加的数字的位置，所述转换信息由所述代理商客户端在对所述关注请求进行特定格式转换时生成并发送给所述商家消费平台；及
根据所述添加的数字的位置，将特定格式的二进制码中去除所述添加的数字。
优选的，所述调整模块根据所述扫描的授权二维码的数量动态调整授权二维码中健康服务产品的折扣幅度的方式如下：
计算所述移动终端累计使用所述扫描的授权二维码的数量；
根据累计使用所述扫描的授权二维码的数量查找对应的预设折扣幅度；及
将授权二维码中健康服务产品的折扣幅度调整为累计使用所述扫描的授权二维码的数量所对应的预设折扣幅度。
优选的，所述确认模块计算该笔电子支付中所述关联的代理商客户端的分红金额的方式如下：
计算所述移动终端累计使用与所述关联的代理商客户端相关的授权二维码的数量；
根据累计的授权二维码的数量查找对应的分红比例；及
根据所查找的对应的分红比例及该笔电子支付的金额，计算出所述关联的代理商客户端的分红金额。
此外，本发明还提供一种线上线下健康服务产品推广处理方法，应用于商家消费平台中，所述商家消费平台与代理商客户端及扫描终端通过网络连接，所述代理商客户端还与移动终端通过网络连接，该方法包括以下步骤：
接收所述代理商客户端发送过来的关注请求；
解析所述关注请求以获取所述关注请求中代理商客户端的通信信息；
生成包括所述通信信息的授权二维码，并将所述授权二维码发送给所述代理商客户端，当所述移动终端通过扫描任意代理商客户端的授权二维码时，所述移动终端获取该代理商客户端的授权二维码；
当所述扫码终端扫描所述移动终端上的授权二维码，从所述扫码终端接收扫描的授权二维码，并在预设时间段内计算扫描的授权二维码的数量；
根据所述扫描的授权二维码的数量动态调整授权二维码中健康服务产品的折扣幅度；及
当所述扫码终端根据调整后的授权二维码完成电子支付后，确认该笔电子支付中所述关联的代理商客户端，计算该笔电子支付中所述关联的代理商客户端的分红金额，并将该分红金额发送给所述关联的代理商客户端。
优选的，所述代理商客户端发送所述关注请求给所述商家消费平台之前，将所述关注请求转换成特定格式，其中，所述关注请求转换成特定格式的方式如下：
将所述关注请求转换成二进制码，所述二进制码中包括两种数字“0”及“1”；
在所述二进制码中，计算数字“0”相连的最大数量及数字“1”相连的最大数量；及
根据数字“0”相连的最大数量，在数字“0”的位置添加数字“0”，直到数字“0”相连的数量达到所述数字“0”相连的最大数量，及根据数字“1”相连的最大数量，在数字“1”的位置添加数字“1”，直到数字“1”相连的数量达到所述数字“1”相连的最大数量。
优选的，对特定格式的二进制码进行解析以获取所述关注请求中代理商客户端的通信信息，其中，所述对特定格式的二进制码进行解析的方式如下：
根据所述转换信息获取所述添加的数字的位置，所述转换信息由所述代理商客户端在对所述关注请求进行特定格式转换时生成并发送给所述商家消费平台；及
根据所述添加的数字的位置，将特定格式的二进制码中去除所述添加的数字。
优选的，所述根据所述扫描的授权二维码的数量动态调整授权二维码中健康服务产品的折扣幅度的方式如下：
计算所述移动终端累计使用所述扫描的授权二维码的数量；
根据累计使用所述扫描的授权二维码的数量查找对应的预设折扣幅度；及
将授权二维码中健康服务产品的折扣幅度调整为累计使用所述扫描的授权二维码的数量所对应的预设折扣幅度。
优选的，所述计算该笔电子支付中所述关联的代理商客户端的分红金额的方式如下：
计算所述移动终端累计使用与所述关联的代理商客户端相关的授权二维码的数量；
根据累计的授权二维码的数量查找对应的分红比例；及
根据所查找的对应的分红比例及该笔电子支付的金额，计算出所述关联的代理商客户端的分红金额。
本发明采用上述技术方案，带来的技术效果为：本发明所述线上线下健康服务产品推广处理系统及方法，可以通过授权二维码对商家所提供的健康服务产品进行线上线下有效推广，商家能够按照推广效果付费，因而减低了商家线上线下健康服务推广的成本，进一步地，在授权二维码的推广过程中，对数据进行特定格式的转换，提高了信息安全。
附图说明
图1是本发明线上线下健康服务产品推广处理系统的应用环境示意图。
图2是本发明线上线下健康服务产品推广处理系统的优选实施例的模块示意图。
图3是本发明线上线下健康服务产品推广处理方法的优选实施例的流程图。
图4是本发明在二进制码中计算每种数字相连的数量的优选实施例的示意图。
图5是本发明在二进制码转换成特定格式的优选实施例的示意图。
本发明目的的实现、功能特点及优点将结合实施例，参照附图做进一步说明。
具体实施方式
为更进一步阐述本发明为达成预定发明目的所采取的技术手段及功效，以下结合附图及较佳实施例，对本发明的具体实施方式、结构、特征及其功效，详细说明如下。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
参照图1所示，图1是本发明线上线下健康服务产品推广处理系统的应用环境示意图。本发明中的线上线下健康服务产品推广处理系统10运行于商家消费平台1上。所述商家消费平台1与一个或多个代理商客户端2（图1中以两个为例进行说明）及扫码终端4（图1中以一个为例进行说明）通过网络（图1中未示出）连接。每个代理商客户端2都可以与一个或多个移动终端3（图1中以一个为例进行说明）连接。所述网络优选为无线通讯网络，包括但不限于，GSM网络、GPRS网络、CDMA网络、TD-SCDMA网络、WiMAX网络、TD-LTE网络、FDD-LTE网络等无线传输网络。
所述商家消费平台1用于产生针对所述代理商客户端2的关联二维码及授权二维码。所述关联二维码及授权二维码可以直接发送给所述代理商客户端2。
所述代理商客户端2可以将所述授权二维码显示于所述代理商客户端2的显示器上，也可以打印成纸质印刷品，并通过相关人员张贴于某些特定场所（例如，便利店、商场、公园的公告栏、机场、火车站、汽车站、公交站台、写字楼的电梯间等）。
所述关联二维码至少包括链接地址（通过该链接地址可以访问商家网站、下载商家提供的应用等）、商家的名称等信息。所述代理商客户端2可以通过摄像头扫码的方式或者从所述商家消费平台1接收所述关联二维码的方式获取所述关联二维码中链接地址，并通过所述链接地址链接到所述商家消费平台1（也可以通过所述网站链接地址下载所述商家消费平台提供的应用）。需要说明的是，当所述代理商客户端2链接到所述商家消费平台1时，所述商家消费平台1获取所述代理商客户端2的通信信息（例如，手机号码、邮箱地址、即时通信软件账号等信息）。
当所述商家消费平台1与所述代理商客户端2通过所述关联二维码建立通信连接后，所述商家消费平台1生成授权二维码，并发送给所述代理商客户端2。
所述授权二维码至少包括健康服务产品的名称（例如，中医理疗颈部调理服务）、健康服务产品的简介（例如，中医理疗颈部调理服务的具体内容）、健康服务产品的消费地点、健康服务产品的价格、使用规则（例如，单个账号或手机号使用、使用有效期、过期不退款、健康服务产品中的特定物件需要另外购买等信息）及代理商客户端2的通信信息等信息。所述商家消费平台1定期（例如，每天）推送所述授权二维码给所述代理商客户端2。所述代理商客户端2也可以主动从所述商家消费平台1获取所述授权二维码。需要说明的是，由于所述授权二维码包括所述通信信息，当所述授权二维码被使用时，所述商家消费平台1可以得知所述代理商客户端2的通信信息，从而了解所述授权二维码与所述代理商客户端2的关联情况，例如，使用的授权二维码是从哪个代理商客户端2获得、该代理商客户端2的名称等信息。
需要说明的是，所述商家消费平台1是云平台或数据中心的某一台服务器，通过云平台或数据中心的数据传输能力及数据存储能力，可以更好地管理及/或协助与该商家消费平台1连接的代理商客户端2，有利于该商家利用授权二维码对健康服务产品进行推广。所述商家消费平台1由某一个特定商家（例如，健康管理商家）维护，并提供包含该商家健康服务产品信息（例如，慢性病干预服务、医学影像鉴定服务、中医理疗服务等其它医疗服务）的授权二维码，所述代理商客户端2将所述授权二维码发送给所述移动终端3，使得所述移动终端3通过所述授权二维码购买该商家所提供的健康服务产品（例如，包括慢性病干预服务、医学影像鉴定服务、中医理疗服务等其它医疗服务）。
所述商家消费平台1可以位于商家经营场所，也可以位于远离商家经营场所的其它位置。为了避免挤占商家经营场所的空间，所述商家消费平台1位于远离商家经营场所的其它位置。
所述扫码终端4位于商家经营场所内，用于当消费者持有所述移动终端3来到商家经营场所内消费时，扫描所述移动终端3上的授权二维码，并根据所述授权二维码进行电子支付。所述扫码终端4接收所述授权二维码后，会将代理商客户端2的通信信息发给所述商家消费平台1，使得所述商家消费平台1了解所述授权二维码的使用情况（例如，使用的授权二维码是从哪个代理商客户端2获得、该代理商客户端2的名称等），从而进一步得知健康服务产品的销售情况（例如，哪些客户购买了授权二维码中的健康服务产品等）。
所述代理商客户端2可以是，但不限于，智能手机、平板电脑、个人数字助理（Personal Digital Assistant, PDA）、个人电脑、电子看板等其它任意合适带摄像头的便携式电子设备。所述移动终端3可以是，但不限于，智能手机、平板电脑、PDA、个人电脑等其它任意合适带摄像头的便携式电子设备。所述扫码终端4可以是，但不限于，智能手机、平板电脑、PDA、扫码枪等其它任意合适的能够扫码二维码的设备。
参照图2所示，是本发明线上线下健康服务产品推广处理系统的优选实施例的模块示意图。在本实施例中，所述线上线下健康服务产品推广处理系统10应用于商家消费平台1。该商家消费平台1包括， 但不仅限于，线上线下健康服务产品推广处理系统10、存储单元11、处理单元12、及通讯单元13。
所述的存储单元11可以为一种只读存储单元ROM，电可擦写存储单元EEPROM、快闪存储单元FLASH或固体硬盘等。
所述的处理单元12可以为一种中央处理器（Central Processing Unit，CPU）、微控制器（MCU）、数据处理芯片、或者具有数据处理功能的信息处理单元。
所述的通讯单元13为一种具有远程无线通讯功能的无线通讯接口，例如支持GSM、GPRS、WCDMA、CDMA、TD-SCDMA、WiMAX、TD-LTE、FDD-LTE等通讯技术的通讯接口。
所述线上线下健康服务产品推广处理系统10包括，但不局限于，接收模块111、解析模块112、生成模块113、计算模块114、调整模块115及确认模块116，本发明所称的模块是指一种能够被所述商家消费平台1的处理单元12执行并且能够完成固定功能的一系列计算机程序指令段，其存储在所述商家消费平台1的存储单元11中。
所述接收模块111，用于接收所述代理商客户端2发送过来的关注请求（例如，有关健康管理服务方面的关注请求）。所述关注请求包括代理商客户端2的通信信息（例如，手机号码、邮箱地址、即时通信软件账号等信息）。具体而言，所述代理商客户端2通过扫码的方式获取所述关联二维码，当所述代理商客户端2访问所述关联二维码中的链接地址时，所述代理商客户端2将通信信息整合到关注请求中，并发送给所述商家消费平台1。需要说明的是，由于所述通信信息属于隐私信息，为了确保信息安全，所述通信信息被整合到关注请求（通过指令生成器进行整合）时，会通过加解密算法（例如，MD5加解密算法、RSA加解密算法、DES加解密算法、DSA加解密算法、AES加解密算法等）对通信信息进行加密处理。所述关注请求还可以转换为特定格式，并以特定格式传输给所述商家消费平台1。
所述关注请求转换成特定格式的方式如下：
将所述关注请求转换成二进制码，所述二进制码中包括两种数字“0”及“1”。例如，将关注请求转换成二进制码10011001110000000101111011。
在所述二进制码中，计算数字“0”相连的最大数量及数字“1”相连的最大数量。如图4所示，第一个数字“1”的相连数量为一，第二个数字“0”及第三个数字“0”的相连数量为二，数字“1”相连的最大数量为四，数字“0”相连的最大数量为七。
根据数字“0”相连的最大数量，在数字“0”的位置添加数字“0”，直到数字“0”相连的数量达到所述数字“0”相连的最大数量，根据数字“1”相连的最大数量，在数字“1”的位置添加数字“1”，直到数字“1”相连的数量达到所述数字“1”相连的最大数量。例如，以所述二进制码10011001110000000101111011为例，计算数字“1”相连数量的最大值为四（即连续四个数字“1”相连），计算数字“0”相连数量的最大值为七（即连续七个数字“0”相连）。在二进制码10011001110000000101111011中，将第一个数字“1”变更为“1111”，将相连的两个数字“0”变更为“0000000”，直到转换成二进制码11110000000111100000001111000000011110000000111100000001111。具体而言，如图5所示，有下划线的数字为添加的数字。需要说明的是，图5中有下划线的数字只是为了文字描述及绘制附图方便，实际上，特定格式的二进制码的数字中没有下划线。
从特定格式的二进制码可以看出，经过转换后的关注请求隐蔽了真实的信息，提高了代理商客户端2与所述商家消费平台1之间的信息传输安全，从而提高了推广授权二维码的信息安全性。
需要说明的是，二进制码中任意数字之间并没有空格，图4及图5中数字之间的空格是为了文字描述及绘制附图方便，实际的二进制码并没有空格。
此外，在对所述关注请求转换成特定格式的过程中，还记录转换信息，并将所述转换信息一同发送给所述商家消费平台1。所述转换信息包括选定数字信息、每相邻两个选定数字之间转换成选定数字的数量等信息。
所述解析模块112，用于解析所述关注请求以获取所述关注请求中所述代理商客户端2的通信信息。
具体而言，若所述关注请求为特定格式的二进制码，所述解析模块112则先对特定格式的二进制码进行解析，之后根据加解密算法（例如，MD5加解密算法、RSA加解密算法、DES加解密算法、DSA加解密算法、AES加解密算法等）对解析的关注请求进行解密，得到所述代理商客户端2的通信信息。
所述解析模块112对特定格式的二进制码进行解析的方式如下：
根据所述转换信息获取所述添加的数字的位置（即记录图5中有下划线的数字的位置），所述转换信息由所述代理商客户端2在对所述关注请求进行特定格式转换时生成并发送给所述商家消费平台1；及
根据所述添加的数字的位置，将特定格式的二进制码中去除所述添加的数字。例如，将特定格式的二进制码11110000000111100000001111000000011110000000111100000001111转换成10011001110000000101111011（即将图5中有下划线的数字去除）。
所述生成模块113，用于生成包括所述通信信息的授权二维码，并将所述授权二维码发送给所述代理商客户端2，当所述移动终端3通过扫描任意代理商客户端2的授权二维码时，所述移动终端3获取该代理商客户端2的授权二维码。
具体地说，所述生成模块113通过安装于所述商家消费平台1的二维码生成器生成所述授权二维码。此外，所述生成模块113将所述授权二维码发送至所述代理商客户端2的手机号码、及/或邮箱地址、及/或即时通信软件账号。所述移动终端3通过扫描任意代理商客户端2的授权二维码，获取该代理商客户端2的授权二维码。
所述计算模块114，用于当所述扫码终端4扫描所述移动终端3上的授权二维码时，从所述扫码终端4接收扫描的授权二维码，并计算预设时间段内（例如，一个月内）扫描的授权二维码的数量。
具体而言，所述移动终端3的持有人到商家经营场所消费时，出示所述移动终端3上的授权二维码，商家工作人员通过位于商家经营场所内的所述扫码终端4对所述授权二维码进行扫描，以获取所述授权二维码。经过所述扫码终端4扫描后的授权二维码将作为已经使用的授权二维码。
所述调整模块115，用于根据所述扫描的授权二维码的数量动态调整授权二维码中健康服务产品的折扣幅度。
所述根据所述扫描的授权二维码的数量动态调整授权二维码中健康服务产品的折扣幅度的方式如下：
计算所述移动终端3累计使用所述扫描的授权二维码的数量；
根据累计使用所述扫描的授权二维码的数量查找对应的预设折扣幅度，例如，当所述移动终端3累计的电子支付金额超过一万元时，对应的预设折扣幅度为7折；
将授权二维码中健康服务产品的折扣幅度调整为累计使用所述扫描的授权二维码的数量所对应的预设折扣幅度，例如，将所述健康服务产品的折扣幅度调整为7折。
所述确认模块116，用于当所述扫码终端4根据调整后的授权二维码完成电子支付后，确认该笔电子支付中所述关联的代理商客户端2，并计算该笔电子支付中所述关联的代理商客户端2的分红金额，并将该分红金额发送给所述关联的代理商客户端2。
具体而言，所述移动终端3的持有人到商家经营场所消费时，出示所述移动终端3上的授权二维码，商家工作人员通过位于商家经营场所内的所述扫码终端4对所述授权二维码进行扫描，之后，商家消费平台1接收所述扫描的授权二维码，并调整所述扫描的授权二维码中健康服务产品的折扣幅度，通过调整后的授权二维码中健康服务产品的折扣幅度进行电子支付(如，调整前健康服务产品的折扣幅度为8折，调整后健康服务产品的折扣幅度为7折，若健康服务产品原价为1000元，则根据调整后该健康服务产品的折扣幅度，电子支付为700元)。进一步地，经过所述扫码终端4扫描后的授权二维码将作为已经使用的授权二维码。
进一步地，由于所述授权二维码包括所述代理商客户端2的通信信息，当所述授权二维码被使用时，所述商家消费平台1可以得知所述代理商客户端2的通信信息，从而了解所述授权二维码关联的代理商客户端2。
所述计算该笔电子支付中所述关联的代理商客户端2的分红金额的方式如下：
计算所述移动终端3累计使用与所述关联的代理商客户端2相关的授权二维码的数量；
根据累计的授权二维码的数量查找对应的分红比例，例如，当所述累计的授权二维码的数量超过一千时，对应的分红比例为3%，当所述累计的授权二维码的数量超过一万时，对应的分红比例为5%。
根据所查找的对应的分红比例及该笔电子支付的金额，计算出关联的代理商客户端2的分红金额。例如，所查找的对应的分红比例为5%，该笔电子支付的金额为600元，则关联的代理商客户端2的分红金额为600*5%=30元。
此外，所述确认模块116还用于通知所述关联的代理商客户端2。在本实施例中，所述确认模块116通过邮件、短信或两者结合的方式通知所述关联的代理商客户端2。
在其它实施例中，所述确认模块116还可以将所述关联的代理商客户端2的分红金额直接划拨到所述关联的代理商客户端2的银行账号或第三方支付账号。
参照图3所示，是本发明线上线下健康服务产品推广处理方法的优选实施例的流程图。在本实施例中，所述的线上线下健康服务产品推广处理方法应用于商家消费平台1，该方法包括以下步骤：
步骤S11：所述接收模块111接收所述代理商客户端2发送过来的关注请求（例如，有关健康管理服务方面的关注请求）。所述关注请求包括代理商客户端2的通信信息（例如，手机号码、邮箱地址、即时通信软件账号等信息）。具体而言，所述代理商客户端2通过扫码的方式获取所述关联二维码，当所述代理商客户端2访问所述关联二维码中的链接地址时，所述代理商客户端2将通信信息整合到关注请求中，并发送给所述商家消费平台1。需要说明的是，由于所述通信信息属于隐私信息，为了确保信息安全，所述通信信息被整合到关注请求（通过指令生成器进行整合）时，会通过加解密算法（例如，MD5加解密算法、RSA加解密算法、DES加解密算法、DSA加解密算法、AES加解密算法等）先对通信信息进行加密处理。所述关注请求还可以转换为特定格式，并以特定格式传输给所述商家消费平台1。
所述关注请求转换成特定格式的方式如下：
将所述关注请求转换成二进制码，所述二进制码中包括两种数字“0”及“1”。例如，将关注请求转换成二进制码10011001110000000101111011。
在所述二进制码中，计算数字“0”相连的最大数量及数字“1”相连的最大数量。如图4所示，第一个数字“1”的相连数量为一，第二个数字“0”及第三个数字“0”的相连数量为二，数字“1”相连的最大数量为四，数字“0”相连的最大数量为七。
根据数字“0”相连的最大数量，在数字“0”的位置添加数字“0”，直到数字“0”相连的数量达到所述数字“0”相连的最大数量，根据数字“1”相连的最大数量，在数字“1”的位置添加数字“1”，直到数字“1”相连的数量达到所述数字“1”相连的最大数量。例如，以所述二进制码10011001110000000101111011为例，计算数字“1”相连数量的最大值为四（即连续四个数字“1”相连），计算数字“0”相连数量的最大值为七（即连续七个数字“0”相连）。在二进制码10011001110000000101111011中，将第一个数字“1”变更为“1111”，将相连的两个数字“0”变更为“0000000”，直到转换成二进制码11110000000111100000001111000000011110000000111100000001111。具体而言，如图5所示，有下划线的数字为添加的数字。需要说明的是，图5中有下划线的数字只是为了文字描述及绘制附图方便，实际上，特定格式的二进制码的数字中没有下划线。
从特定格式的二进制码可以看出，经过转换后的关注请求隐蔽了真实的信息，提高了代理商客户端2与所述商家消费平台1之间的信息传输安全，从而提高了推广授权二维码的信息安全性。
需要说明的是，二进制码中任意数字之间并没有空格，图4及图5中数字之间的空格是为了文字描述及绘制附图方便，实际的二进制码并没有空格。
此外，在对所述关注请求转换成特定格式的过程中，还记录转换信息，并将所述转换信息一同发送给所述商家消费平台1。所述转换信息包括选定数字信息、每相邻两个选定数字之间转换成选定数字的数量等信息。
步骤S12：所述解析模块112解析所述关注请求以获取所述关注请求中所述代理商客户端2的通信信息。
具体而言，若所述关注请求为特定格式的二进制码，所述解析模块112则先对特定格式的二进制码进行解析，之后根据加解密算法（例如，MD5加解密算法、RSA加解密算法、DES加解密算法、DSA加解密算法、AES加解密算法等）对解析的关注请求进行解密，得到所述代理商客户端2的通信信息。
所述解析模块112对特定格式的二进制码进行解析的方式如下：
根据所述转换信息获取所述添加的数字的位置（即记录图5中有下划线的数字的位置），所述转换信息由所述代理商客户端2在对所述关注请求进行特定格式转换时生成并发送给所述商家消费平台1；及
根据所述添加的数字的位置，将特定格式的二进制码中去除所述添加的数字。例如，将特定格式的二进制码11110000000111100000001111000000011110000000111100000001111转换成10011001110000000101111011（即将图5中有下划线的数字去除）。
步骤S13：所述生成模块113生成包括所述通信信息的授权二维码，并将所述授权二维码发送给所述代理商客户端2，当所述移动终端3通过扫描任意代理商客户端2的授权二维码时，所述移动终端3获取该代理商客户端2的授权二维码。
具体地说，所述生成模块113通过安装于所述商家消费平台1的二维码生成器生成所述授权二维码。此外，所述生成模块113将所述授权二维码发送至所述代理商客户端2的手机号码、及/或邮箱地址、及/或即时通信软件账号。所述移动终端3通过扫描任意代理商客户端2的授权二维码，获取该代理商客户端2的授权二维码。
步骤S14：当所述扫码终端4扫描所述移动终端3上的授权二维码时，所述计算模块114从所述扫码终端4接收扫描的授权二维码，并计算预设时间段内（例如，一个月内）扫描的授权二维码的数量。
具体而言，所述移动终端3的持有人到商家经营场所消费时，出示所述移动终端3上的授权二维码，商家工作人员通过位于商家经营场所内的所述扫码终端4对所述授权二维码进行扫描，以获取所述授权二维码。经过所述扫码终端4扫描后的授权二维码将作为已经使用的授权二维码。。
步骤S15：所述调整模块115根据所述扫描的授权二维码的数量动态调整授权二维码中健康服务产品的折扣幅度。
所述根据所述扫描的授权二维码的数量动态调整授权二维码中健康服务产品的折扣幅度的方式如下：
计算所述移动终端3累计使用所述扫描的授权二维码的数量；
根据累计使用所述扫描的授权二维码的数量查找对应的预设折扣幅度，例如，当所述移动终端3累计的电子支付金额超过一万元时，对应的预设折扣幅度为7折；
将授权二维码中健康服务产品的折扣幅度调整为累计使用所述扫描的授权二维码的数量所对应的预设折扣幅度，例如，将所述健康服务产品的折扣幅度调整为7折。
步骤S16：当所述扫码终端4根据调整后的授权二维码完成电子支付后，所述确认模块116确认该笔电子支付中所述关联的代理商客户端2，并计算该笔电子支付中所述关联的代理商客户端2的分红金额，并将该分红金额发送给所述关联的代理商客户端2。
具体而言，所述移动终端3的持有人到商家经营场所消费时，出示所述移动终端3上的授权二维码，商家工作人员通过位于商家经营场所内的所述扫码终端4对所述授权二维码进行扫描，之后，商家消费平台1接收所述扫描的授权二维码，并调整所述扫描的授权二维码中健康服务产品的折扣幅度，通过调整后的授权二维码中健康服务产品的折扣幅度进行电子支付(如，调整前健康服务产品的折扣幅度为8折，调整后健康服务产品的折扣幅度为7折，若健康服务产品原价为1000元，则根据调整后该健康服务产品的折扣幅度，电子支付为700元)。进一步地，经过所述扫码终端4扫描后的授权二维码将作为已经使用的授权二维码。
进一步地，由于所述授权二维码包括所述代理商客户端2的通信信息，当所述授权二维码被使用时，所述商家消费平台1可以得知所述代理商客户端2的通信信息，从而了解所述授权二维码关联的代理商客户端2。
所述计算该笔电子支付中所述关联的代理商客户端2的分红金额的方式如下：
计算所述移动终端3累计使用与所述关联的代理商客户端2相关的授权二维码的数量；
根据累计的授权二维码的数量查找对应的分红比例，例如，当所述累计的授权二维码的数量超过一千时，对应的分红比例为3%，当所述累计的授权二维码的数量超过一万时，对应的分红比例为5%。
根据所查找的对应的分红比例及该笔电子支付的金额，计算出关联的代理商客户端2的分红金额。例如，所查找的对应的分红比例为5%，该笔电子支付的金额为600元，则关联的代理商客户端2的分红金额为600*5%=30元。
此外，所述确认模块116还用于通知所述关联的代理商客户端2。在本实施例中，所述确认模块116通过邮件、短信或两者结合的方式通知所述关联的代理商客户端2。
在其它实施例中，所述确认模块116还可以将所述关联的代理商客户端2的分红金额直接划拨到所述关联的代理商客户端2的银行账号或第三方支付账号。
以上仅为本发明的优选实施例，并非因此限制本发明的专利范围，凡是利用本发明说明书及附图内容所作的等效结构或等效流程变换，或直接或间接运用在其他相关的技术领域，均同理包括在本发明的专利保护范围内。

Claims (10)

  1. 一种线上线下健康服务产品推广处理系统，运行于商家消费平台中，其特征在于，所述商家消费平台与代理商客户端及扫描终端通过网络连接，所述代理商客户端还与移动终端通过网络连接，该系统包括：
    接收模块，用于接收所述代理商客户端发送过来的有关健康服务产品的关注请求；
    解析模块，用于解析所述关注请求以获取所述关注请求中代理商客户端的通信信息；
    生成模块，用于生成包括所述通信信息的授权二维码，并将所述授权二维码发送给所述代理商客户端，当所述移动终端通过扫描任意代理商客户端的授权二维码时，所述移动终端获取该代理商客户端的授权二维码；
    计算模块，用于当所述扫码终端扫描所述移动终端上的授权二维码，从所述扫码终端接收扫描的授权二维码，并在预设时间段内计算扫描的授权二维码的数量；
    调整模块，用于根据所述扫描的授权二维码的数量动态调整授权二维码中健康服务产品的折扣幅度；及
    确认模块，用于当所述扫码终端根据调整后的授权二维码完成电子支付后，确认该笔电子支付中所述关联的代理商客户端，计算该笔电子支付中所述关联的代理商客户端的分红金额，并将该分红金额发送给所述关联的代理商客户端。
  2. 如权利要求1所述的线上线下健康服务产品推广处理系统，其特征在于，所述代理商客户端发送所述关注请求给所述商家消费平台之前，将所述关注请求转换成特定格式，其中，所述关注请求转换成特定格式的方式如下：
    将所述关注请求转换成二进制码，所述二进制码中包括两种数字“0”及“1”；
    在所述二进制码中，计算数字“0”相连的最大数量及数字“1”相连的最大数量；及
    根据数字“0”相连的最大数量，在数字“0”的位置添加数字“0”，直到数字“0”相连的数量达到所述数字“0”相连的最大数量，及根据数字“1”相连的最大数量，在数字“1”的位置添加数字“1”，直到数字“1”相连的数量达到所述数字“1”相连的最大数量。
  3. 如权利要求2所述的线上线下健康服务产品推广处理系统，其特征在于，所述解析模块对特定格式的二进制码进行解析以获取所述关注请求中代理商客户端的通信信息，其中，所述对特定格式的二进制码进行解析的方式如下：
    根据所述转换信息获取所述添加的数字的位置，所述转换信息由所述代理商客户端在对所述关注请求进行特定格式转换时生成并发送给所述商家消费平台；及
    根据所述添加的数字的位置，将特定格式的二进制码中去除所述添加的数字。
  4. 如权利要求1所述的线上线下健康服务产品推广处理系统，其特征在于，所述调整模块根据所述扫描的授权二维码的数量动态调整授权二维码中健康服务产品的折扣幅度的方式如下：
    计算所述移动终端累计使用所述扫描的授权二维码的数量；
    根据累计使用所述扫描的授权二维码的数量查找对应的预设折扣幅度；及
    将授权二维码中健康服务产品的折扣幅度调整为累计使用所述扫描的授权二维码的数量所对应的预设折扣幅度。
  5. 如权利要求1所述的线上线下健康服务产品推广处理系统，其特征在于，所述确认模块计算该笔电子支付中所述关联的代理商客户端的分红金额的方式如下：
    计算所述移动终端累计使用与所述关联的代理商客户端相关的授权二维码的数量；
    根据累计的授权二维码的数量查找对应的分红比例；及
    根据所查找的对应的分红比例及该笔电子支付的金额，计算出所述关联的代理商客户端的分红金额。
  6. 一种线上线下健康服务产品推广处理方法，应用于商家消费平台中，其特征在于，所述商家消费平台与代理商客户端及扫描终端通过网络连接，所述代理商客户端还与移动终端通过网络连接，该方法包括以下步骤：
    接收所述代理商客户端发送过来的关注请求；
    解析所述关注请求以获取所述关注请求中代理商客户端的通信信息；
    生成包括所述通信信息的授权二维码，并将所述授权二维码发送给所述代理商客户端，当所述移动终端通过扫描任意代理商客户端的授权二维码时，所述移动终端获取该代理商客户端的授权二维码；
    当所述扫码终端扫描所述移动终端上的授权二维码，从所述扫码终端接收扫描的授权二维码，并在预设时间段内计算扫描的授权二维码的数量；
    根据所述扫描的授权二维码的数量动态调整授权二维码中健康服务产品的折扣幅度；及
    当所述扫码终端根据调整后的授权二维码完成电子支付后，确认该笔电子支付中所述关联的代理商客户端，计算该笔电子支付中所述关联的代理商客户端的分红金额，并将该分红金额发送给所述关联的代理商客户端。
  7. 如权利要求6所述的线上线下健康服务产品推广处理方法，其特征在于，所述代理商客户端发送所述关注请求给所述商家消费平台之前，将所述关注请求转换成特定格式，其中，所述关注请求转换成特定格式的方式如下：
    将所述关注请求转换成二进制码，所述二进制码中包括两种数字“0”及“1”；
    在所述二进制码中，计算数字“0”相连的最大数量及数字“1”相连的最大数量；及
    根据数字“0”相连的最大数量，在数字“0”的位置添加数字“0”，直到数字“0”相连的数量达到所述数字“0”相连的最大数量，及根据数字“1”相连的最大数量，在数字“1”的位置添加数字“1”，直到数字“1”相连的数量达到所述数字“1”相连的最大数量。
  8. 如权利要求7所述的线上线下健康服务产品推广处理方法，其特征在于，对特定格式的二进制码进行解析以获取所述关注请求中代理商客户端的通信信息，其中，所述对特定格式的二进制码进行解析的方式如下：
    根据所述转换信息获取所述添加的数字的位置，所述转换信息由所述代理商客户端在对所述关注请求进行特定格式转换时生成并发送给所述商家消费平台；及
    根据所述添加的数字的位置，将特定格式的二进制码中去除所述添加的数字。
  9. 如权利要求6所述的线上线下健康服务产品推广处理方法，其特征在于，所述根据所述扫描的授权二维码的数量动态调整授权二维码中健康服务产品的折扣幅度的方式如下：
    计算所述移动终端累计使用所述扫描的授权二维码的数量；
    根据累计使用所述扫描的授权二维码的数量查找对应的预设折扣幅度；及
    将授权二维码中健康服务产品的折扣幅度调整为累计使用所述扫描的授权二维码的数量所对应的预设折扣幅度。
  10. 如权利要求6所述的线上线下健康服务产品推广处理方法，其特征在于，所述计算该笔电子支付中所述关联的代理商客户端的分红金额的方式如下：
    计算所述移动终端累计使用与所述关联的代理商客户端相关的授权二维码的数量；
    根据累计的授权二维码的数量查找对应的分红比例；及
    根据所查找的对应的分红比例及该笔电子支付的金额，计算出所述关联的代理商客户端的分红金额。
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