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WO2017015893A1 - Système et procédé de paiement mobile et de commercialisation - Google Patents

Système et procédé de paiement mobile et de commercialisation Download PDF

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Publication number
WO2017015893A1
WO2017015893A1 PCT/CN2015/085411 CN2015085411W WO2017015893A1 WO 2017015893 A1 WO2017015893 A1 WO 2017015893A1 CN 2015085411 W CN2015085411 W CN 2015085411W WO 2017015893 A1 WO2017015893 A1 WO 2017015893A1
Authority
WO
WIPO (PCT)
Prior art keywords
payment
marketing
merchant
terminal
transaction
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2015/085411
Other languages
English (en)
Chinese (zh)
Inventor
黄新山
余华堂
张振中
程晴
陈惟鲜
陈翔
陈继东
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Huayang Xintong Technology Development Ltd
Original Assignee
Shenzhen Huayang Xintong Technology Development Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shenzhen Huayang Xintong Technology Development Ltd filed Critical Shenzhen Huayang Xintong Technology Development Ltd
Priority to PCT/CN2015/085411 priority Critical patent/WO2017015893A1/fr
Publication of WO2017015893A1 publication Critical patent/WO2017015893A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to a system and a method for mobile payment and marketing, in particular to a system and a method for integrating payment and marketing.
  • POS Point of sales Terminal
  • POS is a multi-functional terminal. It can be installed in the special merchant of the credit card and the receiving network to connect with the computer to realize the automatic transfer of electronic funds. It has the functions of supporting consumption, pre-authorization, balance inquiry and transfer, etc. It is safe, fast and reliable.
  • the basic business intelligence in large-scale transactions is difficult to obtain, and the introduction of POS system is mainly to solve the blind spot of information management in retail industry.
  • the existing POS system can only be used to help customers complete simple payments, but not good customer diversion, secondary marketing.
  • the existing POS system can not allow users to easily complete the marketing functions such as scanning code collar, scan code lottery, stored value, consumption, and points.
  • the system includes:
  • the at least one merchant terminal, the at least one user terminal, and the operation server is bound to the merchant terminal, and is connected to the user terminal by the WeChat public number of the merchant terminal, where the operation server includes:
  • a payment unit configured to send a payment link details to the user terminal to complete the payment when the customer has a transaction with the merchant, or generate a payment QR code information to be displayed on the merchant terminal, and the user terminal can complete the payment by using WeChat scanning;
  • the pushing unit is configured to send the transaction details after the transaction is completed, click on the relevant transaction details, and guide the customer to enter the marketing function of the collar, the red envelope, the lottery through the transaction details, and complete the stored value, consumption, and points.
  • the operational server further includes a printing unit for printing customer consumption information.
  • the mobile payment and marketing method includes the following steps:
  • the mobile payment and marketing method realizes mobile payment and can carry out a good secondary marketing, so that the user can conveniently complete the marketing functions such as scanning code collar, scan code lottery, stored value, consumption, and points.
  • FIG. 1 is a schematic diagram of an architecture of an embodiment.
  • FIG. 2 is a functional unit diagram of the service server in FIG. 1.
  • Figure 3 is a flow chart of a mobile payment and marketing method.
  • FIG. 1 is a schematic diagram of the architecture of the embodiment, where the service server 1 passes the WIFI (Wireless Fidelity). ), a wired, mobile network (eg, 2G, 3G, or 4G network) is connected to the merchant terminal 3.
  • the merchant terminal 3 is bound and connected to the operation server 1 by using a WeChat public number.
  • the operation server 1 stores a large amount of merchant activity data, for example, a merchant planning event information, a merchant webpage, a coupon, a red envelope, an advertisement image, and the like.
  • the merchant terminal 3 can be placed in offline retail, fast food, supermarket, pharmacy, etc. It is a POS machine that integrates payment and marketing functions.
  • the user terminal 2 establishes a connection with the merchant terminal 3 and the operation server 1 by adding the public number of the merchant terminal 3 by using WeChat.
  • the user can scan the payment two-dimensional code on the merchant terminal 3 through WeChat, or receive the payment link sent from the merchant terminal 3, and finally complete the payment.
  • the merchant After the payment is completed by the user terminal 2, the merchant will send the transaction details, click on the public number of the merchant, click on the relevant transaction details, and guide the user to enter the merchant to set the marketing scenario through the transaction details, to meet the requirements of the user merchant, the user payment and the marketing diversity requirement. problem.
  • the merchant terminal 3 can provide marketing functions such as scanning code collar, scanning code lottery, etc., and integrating the merchant member system, and can complete stored value, consumption, points, etc. by scanning code.
  • the customer converts to a customer through the cash or credit card transaction at the checkout counter or other scenarios, the customer can complete the transaction by the user terminal 2. Thereby, the cash collection efficiency is greatly improved, and the marketing functions such as scanning code coupons, lottery, and completing points and stored value can be successfully completed.
  • FIG. 2 is a functional unit diagram of the operation server 1 in FIG. 1 , which includes an input unit 101 , an acquisition unit 102 , a payment unit 103 , a printing unit 104 , and a pushing unit 105 .
  • the input unit 101 is configured to input information that needs to be queried or needs to be confirmed, for example, querying event information established and uploaded by the merchant, binding the public number of the merchant, and the like.
  • the collecting unit 102 is configured to collect consumption information such as customer consumption details, customer basic data, final consumption total price, payment method, small ticket order number, transaction time, and the like uploaded from the merchant terminal 3.
  • the payment unit 103 is configured to send a payment link detail to the user terminal 2 to complete the payment when the customer has to pay for the transaction with the merchant.
  • the QR code information can also be generated and displayed on the merchant terminal 3, and the user terminal 2 can complete the payment after scanning.
  • a refund request can be submitted through the merchant terminal 3. After the auditor has reviewed, the system automatically refunds.
  • the payment unit 103 is also used to count all POS refund records, such as the serial number of each refund, the refund time, the refund amount, the refund status, the belonging store and the device number.
  • the printing unit 104 is configured to set the print information of the small ticket after the merchant terminal 3 pays the transaction completion.
  • the information field to be printed can be added or deleted by the printing unit 104, and the like.
  • the printing information includes, but is not limited to, transaction time, store number, customer consumption details, customer basic data, final consumption total price, payment method, small ticket order number, and the like.
  • the pushing unit 105 is configured to send the transaction details after the transaction is completed, and invite the user to pay attention to the business public number, click the relevant transaction details and the public number, and guide the user to enter the merchant to set the marketing scene through the transaction details to satisfy the user business and the user.
  • the set marketing scenario may be that the associated product is pushed according to the user's previous consumption record, so that the customer's second purchase enthusiasm is much higher.
  • the user terminal 2 can also scan the two-dimensional code on the merchant terminal 3 through WeChat, and the customers can complete the marketing functions such as scanning the code collar, grabbing the red envelope, and drawing the prize, and can complete the stored value, consumption, and points by scanning the code.
  • the coupon can be shared with the friend or left for use.
  • the relevant coupon can be used to pay the reduction amount and write off the used coupon.
  • user A uses a “5” yuan coupon when purchasing a mobile phone holster, and automatically deducts and writes off the “5” dollar coupon of user A when the amount is paid at the time of payment, so that it is in the used state.
  • FIG. 3 is a flowchart of the method for mobile payment and marketing in the embodiment.
  • step S301 the merchant terminal 3 establishes a communication connection with the operation server 1, and the merchant terminal 3 is connected to the operation server 1 through a WIFI, wired, 2G, 3G or 4G network.
  • step S302 the public number of the merchant terminal 3 is bound to the operation server 1.
  • the merchant terminal 3 only needs to be bound once.
  • Step S303 when the customer makes the consumption, the payment unit 103 transmits the user demand payment information to the user terminal 2 through the merchant terminal 3, and the user receives the payment information sent by the merchant terminal 3 for payment.
  • the payment information is displayed in the form of a two-dimensional code on the merchant terminal 3, and the user terminal 2 can perform payment by scanning the two-dimensional code by WeChat.
  • Step S304 the user terminal pays attention to the merchant public number after the payment is completed. For the same customer's same micro-signal, just pay attention to it once.
  • Step S305 after the transaction is completed, the merchant sends the transaction details, clicks on the relevant transaction details, and guides the user to enter the merchant to set the marketing scenario through the transaction details, so as to meet the requirements of the user merchant, the user payment and the marketing diversity requirement.
  • the set marketing scenario may be that the secondary marketing is performed according to the user's previous consumption record pushing the associated product.
  • Step S306 after the customer transaction is completed, the user terminal 2 can scan the two-dimensional code displayed on the merchant terminal 3 by using WeChat, and the customer can complete the marketing functions such as scanning the code collar, grabbing the red envelope, and drawing the prize, which can be completed by scanning the code. Stored value, consumption, points, etc.
  • the coupon can be shared with the friend or left for use.
  • the relevant coupon can be used to pay the reduction amount and write off the used coupon. For example, user A uses a “5” yuan coupon when purchasing a mobile phone holster, and automatically deducts and writes off the “5” dollar coupon of user A when the amount is paid at the time of payment, so that it is in the used state.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

La présente invention concerne un système et un procédé de paiement mobile et de commercialisation. Le système comprend au moins un terminal de commerçant, au moins un terminal d'utilisateur et une extrémité service d'exploitation, l'extrémité service d'exploitation étant liée et connectée au terminal de commerçant, et étant connectée au terminal d'utilisateur par l'intermédiaire d'un compte WeChat officiel du terminal de marchand. L'extrémité service d'exploitation comprend : une unité de paiement qui sert à envoyer des détails de liaison de paiement au terminal d'utilisateur afin d'effectuer un paiement au moment où un client en transaction avec un commerçant doit payer ce dernier, ou pour générer des informations de code de paiement bidimensionnelles et afficher celles-ci sur le terminal du commerçant, de sorte que le terminal d'utilisateur peut effectuer le paiement au moyen d'un balayage WeChat ; et une unité de poussée qui sert à envoyer les détails de la transaction au moment où la transaction est effectuée, de sorte qu'après que le client a cliqué sur les détails de transaction correspondants, celui-ci est dirigé vers des fonctions de commercialisation pour obtenir un coupon, saisir une enveloppe rouge et participer à un tirage de loterie, et pour recharger, utiliser et accumuler des points au moyen des détails de la transaction. La présente invention permet d'améliorer considérablement l'efficacité de collecte d'argent et de mettre en oeuvre une commercialisation secondaire.
PCT/CN2015/085411 2015-07-29 2015-07-29 Système et procédé de paiement mobile et de commercialisation Ceased WO2017015893A1 (fr)

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Cited By (7)

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Publication number Priority date Publication date Assignee Title
CN106941441A (zh) * 2017-02-21 2017-07-11 珠海全志科技股份有限公司 一种支持多微信公众号接入的实现方法
CN110070352A (zh) * 2018-01-22 2019-07-30 江苏迪纳数字科技股份有限公司 一种基于微信二维码的线下商家快速消费方法
CN111988371A (zh) * 2020-07-31 2020-11-24 银盛支付服务股份有限公司 一种pos机屏显营销二维码的方法及装置
CN112003863A (zh) * 2020-08-25 2020-11-27 浪潮软件股份有限公司 基于微信平台的商城会员统一认证管理方法及系统
CN112819447A (zh) * 2019-11-18 2021-05-18 河南戴维智能科技有限公司 一种基于人脸识别支付的融合的营销方法及系统
CN113128643A (zh) * 2021-05-13 2021-07-16 厦门城市在线科技有限公司 一种实体二维码识别方法
CN115759156A (zh) * 2022-11-23 2023-03-07 温州市希科数字技术有限公司 一种优化的实体门店扫码应用方法及系统

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Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106941441A (zh) * 2017-02-21 2017-07-11 珠海全志科技股份有限公司 一种支持多微信公众号接入的实现方法
CN110070352A (zh) * 2018-01-22 2019-07-30 江苏迪纳数字科技股份有限公司 一种基于微信二维码的线下商家快速消费方法
CN112819447A (zh) * 2019-11-18 2021-05-18 河南戴维智能科技有限公司 一种基于人脸识别支付的融合的营销方法及系统
CN111988371A (zh) * 2020-07-31 2020-11-24 银盛支付服务股份有限公司 一种pos机屏显营销二维码的方法及装置
CN112003863A (zh) * 2020-08-25 2020-11-27 浪潮软件股份有限公司 基于微信平台的商城会员统一认证管理方法及系统
CN112003863B (zh) * 2020-08-25 2022-08-02 浪潮软件股份有限公司 基于微信平台的商城会员统一认证管理方法及系统
CN113128643A (zh) * 2021-05-13 2021-07-16 厦门城市在线科技有限公司 一种实体二维码识别方法
CN113128643B (zh) * 2021-05-13 2022-07-12 厦门城市在线科技有限公司 一种实体二维码识别方法
CN115759156A (zh) * 2022-11-23 2023-03-07 温州市希科数字技术有限公司 一种优化的实体门店扫码应用方法及系统

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