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WO2016045450A1 - Procédé et système de poussée d'annonce publicitaire - Google Patents

Procédé et système de poussée d'annonce publicitaire Download PDF

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Publication number
WO2016045450A1
WO2016045450A1 PCT/CN2015/085708 CN2015085708W WO2016045450A1 WO 2016045450 A1 WO2016045450 A1 WO 2016045450A1 CN 2015085708 W CN2015085708 W CN 2015085708W WO 2016045450 A1 WO2016045450 A1 WO 2016045450A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
viewer
type
audience
current
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2015/085708
Other languages
English (en)
Chinese (zh)
Inventor
李昭熹
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Jiuzhou Electric Appliance Co Ltd
Original Assignee
Shenzhen Jiuzhou Electric Appliance Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shenzhen Jiuzhou Electric Appliance Co Ltd filed Critical Shenzhen Jiuzhou Electric Appliance Co Ltd
Publication of WO2016045450A1 publication Critical patent/WO2016045450A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Definitions

  • the present invention relates to the field of communications, and in particular, to an advertisement pushing method and system.
  • An advertisement pushing method provided by the present invention includes the following steps:
  • S20 if there is a viewer in the set range, record the type of the current advertisement
  • An advertisement pushing system provided by the present invention includes the following:
  • the audience monitoring unit monitors whether there is a viewer within the setting range of the device that plays the advertisement
  • a type recording unit if there is a viewer within the set range, recording the type of the current advertisement
  • the advertisement pushing unit pushes the same type of advertisement to the viewer according to the type of the recording. Beneficial effect
  • the advertisement pushing method and system of the present invention monitors whether an advertisement is viewed by the viewer to determine whether the advertisement is of interest to the viewer within the set range, and if so, records the type of the current advertisement, and pushes the same type to the viewer. Advertising, so that personalized viewers can watch the audience to watch, interested advertisements, viewers do not need to switch TV programs, avoiding the problem of cumbersome and cumbersome audience operation, bringing great convenience to the audience and improving the audience's experience.
  • 1 is a flow chart of an advertisement pushing method in an embodiment
  • FIG. 2 is a structural diagram of an advertisement push system in an embodiment.
  • the advertisement pushing method includes the following steps:
  • S10 After the advertisement is played, it is monitored whether there is a viewer within the set range of the device that plays the advertisement.
  • the metropolis is within a range suitable for viewing devices (eg, televisions, set-top boxes, computers, etc.) that play television programs, such as about three meters in front of the television. If there is an advertisement to play, the viewer is interested in the advertisement, and the viewer will watch the advertisement within the set range, otherwise the viewer will usually switch the TV program or leave to do other things. Therefore, in this embodiment, in the advertisement play, whether there is a viewer within the set range of the monitoring playback device, and if there is a viewer, the viewer is watching the current advertisement.
  • a range suitable for viewing devices eg, televisions, set-top boxes, computers, etc.
  • the step S10 is specifically: using an infrared monitoring device to monitor whether there is a viewer within the set range. Considering that there is a viewer even if it is within the set range, the advertisement may not be viewed. Further, the step S10 further includes: adopting an eyeball capture technology to capture whether the viewer's eyeball is directed to the device for playing the advertisement after the advertisement is played. If it is facing, it is judged that the viewer is watching the current advertisement. [0021] S20: If there is a viewer within the set range, the type of the current advertisement is recorded.
  • the monitoring if there is a viewer within the set range of the advertisement play, the viewer is watching the currently played advertisement, and the current advertisement is an advertisement that the viewer is interested in, so the type of the current advertisement is recorded. The viewer is pushed according to the type of advertisement currently being played.
  • the type of advertisement can be initially defined or determined based on the content of the advertisement, such as sports advertisements, consumer advertisements, alcohol advertisements, and the like.
  • the step S20 is specifically: if there is a viewer in the set range, the video frame of the current advertisement is intercepted, and the type of the current advertisement is determined according to the intercepted video frame and recorded.
  • S30 Push the same type of advertisement to the viewer according to the type of the record.
  • the television program is switched, and in order to further filter out advertisements that are not of interest to the viewer, the method further includes:
  • S40 After the advertisement is played, the viewer is monitored whether there is a switching TV program, and if so, the type of the current advertisement is recorded, and the same type of advertisement is blocked. In this way, the viewer can switch the operation of the television program to monitor whether the viewer is interested in the current type of advertisement, thereby further screening advertisements that block the viewer from being interested, thereby further improving the audience experience.
  • the advertisement pushing method monitors whether an advertisement is viewed by the viewer to determine whether the advertisement is of interest to the viewer within the set range, and if so, records the type of the current advertisement, and pushes the same type of advertisement to the viewer.
  • interested advertisements viewers do not need to switch TV programs, avoiding the cumbersome and cumbersome problems of the audience, bringing great convenience to the audience and improving the audience's experience.
  • the present invention also provides an advertisement pushing system.
  • the system includes:
  • the audience monitoring unit 100 in the advertisement playing, monitors whether there is a viewer within the setting range of the device that plays the advertisement.
  • the metropolis is playing a television program (eg, a television, a set of tops) Box, computer, etc.) Suitable for viewing, such as about three meters in front of the TV. If there is an advertisement to play, the viewer is interested in the advertisement, and the viewer will watch the advertisement within the set range, otherwise the viewer will usually switch the TV program or leave to do other things. Therefore, in this embodiment, after the advertisement is played ⁇
  • a television program eg, a television, a set of tops) Box, computer, etc.
  • the audience monitoring unit 100 monitors whether there is a viewer within the set range of the playing device, and if there is a viewer, the viewer is watching the current advertisement.
  • the audience monitoring unit 100 employs an infrared monitoring device to monitor whether there is a viewer within the set range. Considering that there is a viewer even within the set range, the advertisement may not be viewed. Further, the audience monitoring unit 100 adopts an eyeball capture technology to capture whether the viewer's eyeball is directed toward the device that plays the advertisement after the advertisement is played. , then judge that there is a viewer watching the current advertisement.
  • the type recording unit 200 records the type of the current advertisement if there is a viewer within the set range.
  • the ⁇ type recording unit 200 records the type of the current advertisement.
  • the viewer is pushed according to the type of advertisement currently being played.
  • the type of ad can be initially defined or determined based on the content of the ad, such as sports ads, consumer goods ads, wine
  • the type recording unit 200 intercepts the video frame of the current advertisement, determines the type of the current advertisement according to the intercepted video frame, and records.
  • the advertisement pushing unit 200 pushes the same type of advertisement to the viewer according to the type of the recording.
  • the advertisement pushing unit 20 pushes the same type of advertisement for the viewer, which is an advertisement that the viewer needs to watch and is interested, so that the advertisement is personalized.
  • interested advertisements viewers do not need to switch TV programs, avoiding the problems of cumbersome and cumbersome audiences, bringing great convenience to the audience and improving the audience's experience.
  • the system further includes:
  • the advertisement screening unit 400 monitors whether the viewer has switched the television program after the advertisement is played, and if so, records the type of the current advertisement and blocks the same type of advertisement. In this way, by the operation of the viewer switching the television program, it is monitored whether the audience is interested in the current type of advertisement, thereby further screening advertisements that block the viewer from being interested, thereby further improving the audience experience.
  • the advertisement pushing system monitors whether an advertisement is viewed by the viewer to determine whether the advertisement is of interest to the viewer within the set range, and if so, records the type of the current advertisement, and pushes the advertisement of the same type to the viewer. In order to personalize the viewers to watch, interested advertisements, viewers do not need to switch TV programs, avoiding the cumbersome and cumbersome problems of the audience, bringing great convenience to the audience and improving the audience's experience.
  • the advertisement pushing method and system of the present invention monitors whether an advertisement is viewed by the viewer to determine whether the advertisement is of interest to the viewer within the set range, and if so, records the type of the current advertisement, and pushes the same type to the viewer. Advertising, so that personalized viewers can watch the audience to watch, interested advertisements, viewers do not need to switch TV programs, avoiding the problem of cumbersome and cumbersome audience operation, bringing great convenience to the audience and improving the audience's experience.

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un procédé et un système de poussée d'annonce publicitaire Le procédé consiste : lorsqu'une annonce publicitaire est diffusée, à vérifier s'il y a des spectateurs à l'intérieur d'une plage définie d'un dispositif qui diffuse l'annonce publicitaire ; s'il existe des spectateurs dans la plage définie, à alors enregistrer le type de l'annonce publicitaire actuelle ; et selon le type enregistré, à pousser le même type d'annonce publicitaire vers les spectateurs. La présente invention surveille, lorsqu'une annonce publicitaire est diffusée, s'il y a des spectateurs la regardant à l'intérieur d'une plage définie, de façon à juger s'il s'agit d'une annonce publicitaire intéressante pour les spectateurs, et enregistre le type d'annonce publicitaire courante si tel est le cas, pour pousser le même type d'annonce publicitaire vers les spectateurs ; de cette manière, l'annonce publicitaire qui serait regardée par et intéressante pour les spectateurs est poussée vers les spectateurs d'une façon personnalisée ; et les spectateurs n'ont pas besoin de changer de programme de télévision, ce qui évite le problème des opérations supplémentaires et encombrantes pour les spectateurs, apporte une grande commodité à l'audience, et améliore l'expérience d'utilisation de l'audience.
PCT/CN2015/085708 2014-09-23 2015-07-31 Procédé et système de poussée d'annonce publicitaire Ceased WO2016045450A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201410490167.0 2014-09-23
CN201410490167.0A CN104244091B (zh) 2014-09-23 2014-09-23 一种广告推送方法及系统

Publications (1)

Publication Number Publication Date
WO2016045450A1 true WO2016045450A1 (fr) 2016-03-31

Family

ID=52231295

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2015/085708 Ceased WO2016045450A1 (fr) 2014-09-23 2015-07-31 Procédé et système de poussée d'annonce publicitaire

Country Status (2)

Country Link
CN (1) CN104244091B (fr)
WO (1) WO2016045450A1 (fr)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104244091B (zh) * 2014-09-23 2018-05-01 深圳市九洲电器有限公司 一种广告推送方法及系统
CN104750387B (zh) * 2015-03-24 2019-06-25 联想(北京)有限公司 一种信息处理方法及电子设备
CN107179958A (zh) * 2017-03-31 2017-09-19 北京奇艺世纪科技有限公司 一种广告投放故障的修复方法及装置
CN107770607A (zh) * 2017-10-30 2018-03-06 上海麦界信息技术有限公司 一种基于传统电视节目互动方案的商业模式
CN110324683B (zh) * 2018-03-31 2021-08-06 汉唐传媒股份有限公司 一种数字标牌播放广告的方法

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CN101459806A (zh) * 2009-01-08 2009-06-17 北京中星微电子有限公司 一种视频播放的系统和方法
CN102129644A (zh) * 2011-03-08 2011-07-20 北京理工大学 一种具有受众特性感知与统计功能的智能广告系统
CN102881239A (zh) * 2011-07-15 2013-01-16 鼎亿数码科技(上海)有限公司 基于图像识别的广告投播系统及方法
CN103310721A (zh) * 2012-03-16 2013-09-18 捷达世软件（深圳）有限公司 显示装置以及调整显示装置的显示内容的方法
US20140129347A1 (en) * 2012-11-05 2014-05-08 Anantha Pradeep Intelligent and informed advertisement creation
CN104244091A (zh) * 2014-09-23 2014-12-24 深圳市九洲电器有限公司 一种广告推送方法及系统

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CN101114339B (zh) * 2007-07-17 2012-06-13 北京华智大为科技有限公司 一种可视媒体受众信息反馈系统和方法
CN101621636B (zh) * 2008-06-30 2011-04-20 北京大学 基于视觉注意力模型的广告标志自动插入和变换方法及系统
CN101500137A (zh) * 2008-12-25 2009-08-05 上海全景数字技术有限公司 数字电视定向广告发布方法、系统以及数字电视终端
US9077458B2 (en) * 2011-06-17 2015-07-07 Microsoft Technology Licensing, Llc Selection of advertisements via viewer feedback
CN102496341A (zh) * 2011-12-27 2012-06-13 杨建贵 一种多媒体广告系统

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Publication number Priority date Publication date Assignee Title
CN101459806A (zh) * 2009-01-08 2009-06-17 北京中星微电子有限公司 一种视频播放的系统和方法
CN102129644A (zh) * 2011-03-08 2011-07-20 北京理工大学 一种具有受众特性感知与统计功能的智能广告系统
CN102881239A (zh) * 2011-07-15 2013-01-16 鼎亿数码科技(上海)有限公司 基于图像识别的广告投播系统及方法
CN103310721A (zh) * 2012-03-16 2013-09-18 捷达世软件（深圳）有限公司 显示装置以及调整显示装置的显示内容的方法
US20140129347A1 (en) * 2012-11-05 2014-05-08 Anantha Pradeep Intelligent and informed advertisement creation
CN104244091A (zh) * 2014-09-23 2014-12-24 深圳市九洲电器有限公司 一种广告推送方法及系统

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CN104244091B (zh) 2018-05-01

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