WO2014115918A1 - System and method for providing advertisement - Google Patents

Abstract

The present invention relates to a system and a method for providing an advertisement, which can provide a user with an advertisement through a separate screen frame other than a screen frame providing a web page requested by the user when the user uses a wireless Internet service. Since the present invention can provide a user with an advertisement through a separate screen frame other than a screen frame providing a web page requested by the user, a mobile communication service provider can expect the creation of new profits through the advertisement and a user of a terminal, having viewed the advertisement, can be compensated for viewing the advertisement.

Description

Ad delivery system and method

The present invention relates to a system and method for providing an advertisement, and in particular, when a user uses a wireless Internet service, an advertisement for providing an advertisement to the user through a screen frame separate from the screen frame for providing a web page requested by the user. A provisioning system and method are provided.

With the development of communication technology, the spread of smartphones and tablet PCs has proliferated, and users of smartphones and tablet PCs are increasing rapidly. Also, wireless Internet advertisements using smartphones and tablet PCs are increasing.

Conventional wireless Internet advertising using a smartphone or tablet PC may be divided into a wireless web advertising using a wireless web, a wireless app advertising using a wireless application (app), and the like, the wireless web advertising is again search keywords through keywords, Internet browsers It can be divided into a banner advertisement for outputting a banner (Banner) containing the advertising content (images, videos, etc., including the advertising content).

However, such search advertisements and banner advertisements are paid by the website operators such as portal site operators.

Accordingly, there is a need for a mobile communication company to provide an advertisement to a terminal user and generate an advertising revenue accordingly.

[Preceding technical literature]

Korean Laid-Open Patent Publication No. 2008-2390

The present invention has been made to solve the above-described problem, when the user uses a wireless Internet service, the mobile carrier to provide an advertisement to the user through a screen frame separate from the screen frame for providing a web page requested by the user The purpose of the present invention is to provide a system and method for providing advertisement.

The advertisement providing system according to an embodiment of the present invention for achieving the above object, the HTTP (HyperText Transfer Protocol) request message to the web server to which the Transmission Control Protocol (TCP) session is connected to receive the wireless Internet service A transmitting terminal; A mirroring server for mirroring the HTTP request message transmitted from the terminal to the web server; And an advertisement page URL (Uniform Resource Locator) for providing an advertisement page in response to the HTTP request message to the terminal when the HTTP request message is received from the mirroring server, and the web page URL originally intended for access by the terminal. And an advertisement server for transmitting a response message, wherein the terminal accesses the advertisement server and the web server based on the advertisement page URL and the web page URL included in the HTTP response message received from the advertisement server. It is desirable to download the page and display it simultaneously on different screen frames.

On the other hand, the terminal according to an embodiment of the present invention, the input interface unit for receiving a user input; And a TCP session connection with a web server by operating a web browser according to a user request received through the input interface unit, transmitting an HTTP request message to the web server to which the TCP session is connected, and receiving the HTTP response in response thereto. It includes a web browser driver for accessing the ad server and the web server based on the advertisement page URL and the web page URL included in the response message, respectively, to download the advertisement page and the web page and display them simultaneously through different screen frames. It is preferable.

On the other hand, the advertisement server according to an embodiment of the present invention, the message receiving unit for receiving a mirrored message in the mirroring server; A web page information extracting unit for extracting a web page URL requested by the terminal from the HTTP request message received through the message receiving unit; HTTP response message transmission unit for transmitting an HTTP response message including an advertisement page URL for providing an advertisement page in response to the HTTP request message received through the message receiving unit and the web page URL that the terminal originally connected to the terminal; ; And an advertisement providing unit for transmitting the advertisement page to the terminal in response to receiving the HTTP request message requesting the advertisement page from the terminal.

On the other hand, the advertisement providing method according to an embodiment of the present invention, the process of transmitting the HTTP request message that the terminal is permitted to use the wireless Internet service to the web server to request a web page, the mirroring server to the advertisement server ; An HTTP response message transmission step of transmitting, by the advertisement server, an HTTP response message including an advertisement page URL for providing an advertisement page in response to the HTTP request message and a web page URL to which the terminal originally connected; Transmitting, by the terminal, an HTTP request message for requesting the advertisement page to the advertisement server based on the HTTP response message, and transmitting an HTTP request message for requesting a web page to the web server; Transmitting an advertisement page from the advertisement server to the terminal and transmitting a web page from the web server to the terminal; And at the terminal, simultaneously displaying the advertisement and the web page received from the advertisement server through different screen frames.

According to the advertisement providing system and method of the present invention, a mobile communication company can provide an advertisement to a user through a screen frame separate from the screen frame for providing a web page requested by the user.

Accordingly, the mobile carrier can expect to generate new revenue through advertisements, and can provide rewards for viewing advertisements to terminal users who watched the advertisements.

1 is a view schematically showing the configuration of an advertisement providing system according to an embodiment of the present invention.

2 is a view schematically showing the configuration of a terminal applied to the present invention.

3 is an exemplary view showing an advertisement screen provided to a user according to the present invention.

Figure 4 is a schematic view showing the configuration of a mirroring server applied to the present invention.

5 is a view schematically showing the configuration of an advertisement server applied to the present invention.

6 is a process for explaining the advertisement providing method according to an embodiment of the present invention.

[Description of the code]

10. terminal, 11. input interface unit,

13. Communication unit, 15. Web browser drive unit,

20. packet gateway, 30. mirroring server,

31. mirroring unit, 330. message transmission unit,

40. authentication and billing server, 50. ad server,

51. Message receiving unit, 52. User identification information extraction unit,

53. Advertising service subscriber identification unit, 54. Advertising service provision determination unit,

55. Web page information extraction section, 56. HTTP response message transmission section,

57. session release unit, 58. advertisement providing unit,

593 compensation information transmission unit, 60. billing settlement server,

70. Web Server

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the advertisement providing system and method according to an embodiment of the present invention.

1 is a view schematically showing the configuration of an advertisement providing system according to an embodiment of the present invention.

1, the advertisement providing system according to an embodiment of the present invention, the terminal 10, the packet gateway 20, the mirroring server 30, the advertising server 50, the authentication / billing server 40, billing It includes a settlement server 60, a web server 70 and the like.

In such a configuration, the terminal 10 transmits a Transmission Control Protocol (TCP) connection request message to the packet gateway 20 when the user requests a specific web site connection through a web browser in order to receive a wireless Internet service. .

As such, after transmitting the TCP connection request message to the packet gateway 20, the terminal 10 receiving the TCP connection response message from the packet gateway 20 in response thereto and establishing a TCP session connection with the web server 70. ) Transmits a HyperText Transfer Protocol (HTTP) request message requesting a web page requested by a user to the packet gateway 20, and provides an advertisement page from the advertisement server 50 through the packet gateway 20 in response thereto. Receives an HTTP response message including an advertisement page URL (Uniform Resource Locator) and the URL of the web page to which the terminal 10 originally connected.

Upon receiving the HTTP response message from the advertisement server 50, the terminal 10 releases the TCP session connected to the web server 70 based on the FIN flag set in the header of the received HTTP response message. After that, the TCP session connection is reestablished with the advertisement server 50 and the web server 70, respectively. In addition, an HTTP request message for requesting an advertisement page is sent to the ad server 50 by using the advertisement page URL and the web page URL included in the HTTP response message, and the HTTP requesting the web page to the web server 70. The request message is transmitted, and in response thereto, an advertisement page from the advertisement server 50 and a web page from the web server 70 are received and provided to the user.

In this case, the terminal 10 simultaneously displays the advertisement page received from the advertisement server 50 and the web page received from the web server 70 through different screen frames.

As described above, the terminal 10 may be implemented as a terminal capable of providing a wireless Internet service such as a smartphone, a tablet PC, and the like.

When the terminal 10 transmits a TCP connection request message to receive the wireless Internet service, the packet gateway 20 is a terminal that the terminal 10 may allow the wireless Internet service to the authentication / billing server 40. It sends an authentication request message asking for a message and receives an authentication response message in response. After analyzing the authentication response message received from the authentication / billing server 40, if the terminal 10 is identified as a terminal that may allow the wireless Internet service, the packet gateway 20 receives the TCP received from the terminal 10. The terminal 10 transmits a connection request message to the web server 70 which provides a web page to which the terminal 10 wants to connect. In response, the terminal 10 receives a TCP connection response message from the web server 70 and transmits it to the terminal 10. do.

The mirroring server 30 is connected directly to the rear end of the packet gateway 20 to transmit and receive an authentication message (authentication request / response) between the packet gateway 20 and the authentication / billing server 40 to authenticate the terminal 10. Message) and transmits the mirrored authentication message (authentication request / response message) to the ad server 50. In addition, the mirroring server 30 mirrors the HTTP request message transmitted by the terminal 10 connected to the web server 70 and the TCP session to the web server 70 through the packet gateway 20, and the mirrored HTTP request message. Is transmitted to the advertisement server 50.

Even if the terminal 10 permits the wireless data service using the user identification information (for example, a telephone number) included in the authentication request message received from the packet gateway 20 After confirming that the terminal is to be included, the verification result is included in the authentication response message and transmitted to the packet gateway 20.

The advertisement server 50 analyzes the mirrored authentication message received from the mirroring server 30 to extract user identification information (for example, phone number, terminal IP information, etc.), and uses the extracted user identification information. It is checked whether the user of (10) is subscribed to the advertising service.

As a result of the check, when the user is an advertisement service subscriber, the user identification information of the corresponding terminal 10 is temporarily stored and managed, and the HTTP request message received from the mirroring server 30 is temporarily stored to correspond to the user identification information managed. Only when the HTTP request message of the terminal 10 and the agent requesting the web page is a web browser, an HTTP response message is generated in response to the HTTP request message and transmitted to the terminal 10. In order to transmit the HTTP response message to the terminal 10, the advertisement server 50 analyzes the HTTP request message received from the mirroring server 30 to determine the web page of the terminal 10 requesting access. While extracting the address and sending a TCP message with the reset (RST) flag set to the web server 70 to release the TCP session connected between the terminal 10 and the web server 70, the terminal 10 In response to the HTTP request message, and transmits an HTTP response message including an advertisement page URL for providing the advertisement page and the web page URL that the terminal 10 originally intended to access. At this time, the advertisement server 50 sets the source IP in the header of the TCP message transmitted to the web server 70 as the terminal IP of the terminal 10, and sets the destination IP as the destination IP. IP address in the header of the HTTP response message transmitted to the terminal 10 while the terminal 10 transmits the TCP message to the web server 70. It is preferable to set the IP and the destination IP to the terminal IP of the terminal 10 so that the HTTP response message is transmitted as if the web server 70 transmits the terminal 10 to the terminal 10.

In addition, a header (FIN) flag is set in the header of the HTTP response message transmitted from the advertisement server 50 to the terminal 10 to release a TCP session connected between the terminal 10 and the web server 70. .

In addition, the advertisement server 50 transmits an HTTP response message including the advertisement page URL and the web page URL to the terminal 10, and then the HTTP request for requesting the advertisement page from the terminal 10 through the packet gateway 20. Upon receiving the message, an HTTP response message including an advertisement page is transmitted to the terminal 10 in response thereto. Then, the information about the terminal 10 receiving the advertisement page is used as the reward information and transmitted to the billing settlement server 60.

The billing settlement server 60 calculates and bills a usage amount generated according to the use of the wireless data service, calculates a compensation amount to be compensated to the user using the compensation information received from the advertisement server 50, and calculates a compensation amount from the use amount. Claim by subtraction.

2 is a view schematically showing the configuration of a terminal applied to the present invention.

Referring to FIG. 2, the terminal 10 applied to the present invention includes an input interface unit 11, a communication unit 13, a web browser driving unit 15, and the like. In addition, the terminal 10 may further include a typical configuration such as a radio frequency unit, a short range communication unit, a storage unit, a display unit, an audio processor, a digital broadcast processor, a camera unit, etc., and a description thereof will be omitted.

The input interface unit 11 receives various commands from a user, and may be implemented as a touch pad, a touch screen, a keyboard, or the like.

The communication unit 13 performs mutual communication with the web server 70 through the Internet network.

The web browser driving unit 15 drives a web browser for communicating with the web server 70 through an internet network. The web browser driving unit 15 drives a web browser in response to a user request received through the input interface unit 11. 13) a TCP session connection with the web server 70 is performed, and an HTTP request message is transmitted to the web server 70 to which the TCP session is connected.

In response to the HTTP request message, when the HTTP response message including the advertisement page URL and the web page URL is received from the ad server 50, the web message is set according to the FIN flag set in the header of the HTTP response message. After the TCP session connected to the server 70 is released, the TCP session is established with the advertisement server 50 based on the advertisement page URL included in the HTTP response message, and the web included in the HTTP response message is displayed. The TCP session is established with the web server 70 based on the page URL.

As such, the web browser driving unit 15 connected to the advertisement server 50 and the web server 70 respectively receives the advertisement page transmitted from the advertisement server 50 and the web page transmitted from the web server 70. Display simultaneously through different screen frames.

3 is a view showing an advertisement screen provided to a user according to the present invention by way of example, the terminal 10 has two advertisement pages received from the advertising server 50 and the web page received from the web server 70 Displayed simultaneously through different screen frames a and b.

That is, the terminal 10 displays the advertisement page received from the advertisement server 50 through the first screen frame a, and the web page received from the web server 70 through the second screen frame b. Display. In this case, the advertisement displayed through the first screen frame a may be provided in all content forms (for example, images, videos, flashes, etc.) supported by the web browser.

In the embodiment of the present invention, for example, the first screen frame (a) is provided on the top of the second screen frame (b), for example, the first screen frame (a) is the bottom of the second screen frame (b) Or it can be implemented in various ways, such as to implement on the left or right.

4 is a diagram schematically illustrating a configuration of a mirroring server applied to the present invention.

Referring to FIG. 4, the mirroring server 30 applied to the present invention includes a mirroring unit 31 and a message transmitting unit 33.

In this configuration, the mirroring unit 31 authenticates the exchange between the packet gateway 20 and the authentication / billing server 40 to authenticate whether the terminal 10 requesting the Internet connection may allow the wireless Internet service. The message (authentication request / response message) is mirrored, and the terminal 10 connected to the web server 70 and the TCP session mirrors the HTTP request message transmitted to the web server 70 through the packet gateway 20.

The message transmitter 33 transmits the authentication message, HTTP request message, etc. mirrored by the mirror 31 to the advertisement server 50.

5 is a view schematically showing the configuration of an advertisement server applied to the present invention.

Referring to FIG. 5, the advertisement server 50 according to the present invention includes a message receiver 51, a user identification information extractor 52, an advertisement service subscriber confirmation unit 53, and an advertisement service determination unit 54. , The web page information extraction unit 55, the HTTP response message transmission unit 56, the session release unit 57, the advertisement providing unit 58, and the compensation information transmission unit 59.

In such a configuration, the message receiving unit 51 receives an authentication message (authentication request / response message), an HTTP request message, and the like from the mirroring server 30.

The user identification information extracting unit 52 analyzes the authentication message received from the mirroring server 30 through the message receiving unit 51 and extracts user identification information (for example, phone number, terminal IP information, etc.).

The advertisement service subscriber identification unit 53 confirms whether the user of the terminal 10 is an advertisement service subscriber using the user identification information extracted by the user identification information extraction unit 52. As a result of the check, when the user of the terminal 10 is an advertisement service subscriber, the user identification information of the terminal 10 is temporarily stored and managed.

The advertisement service determining unit 54 analyzes the header of the HTTP request message received through the message receiving unit 51 and the terminal IP of the subscriber of the advertisement service subscriber whose source IP information is confirmed by the advertisement service subscriber checking unit 53. And whether the requesting web page is a web browser to determine whether to provide the advertising service, but only if the source IP information matches the terminal IP of the subscriber of the advertising service and the requesting web page is the web browser. Allow to provide

The web page information extractor 55 analyzes the HTTP request message received from the mirroring server 30 through the message receiver 51 and extracts the URL of the web page requested by the terminal 10 to access.

When the HTTP response message transmission unit 56 is allowed to provide the advertisement service as a result of analyzing the HTTP request message received from the mirroring server 30 at the advertisement service determination unit 54, the response to the corresponding HTTP request message is provided. A HTTP response message including the URL of the advertisement page to be transmitted to the terminal 10 and the web page URL (the web page URL extracted from the web page information extraction unit) originally intended to be accessed by the terminal 10 to the terminal 10. do. At this time, the HTTP response message transmitter 56 sets the source IP of the header of the HTTP response message transmitted to the terminal 10 to the IP of the web server 70, and sets the destination IP to the terminal IP of the terminal 10. It is as if the web server 70 transmits the corresponding HTTP response message to the terminal 10.

The session release unit 57 transmits a TCP message in which a reset (RST) flag is set to the web server 70 to release the TCP session connected between the terminal 10 and the web server 70. A FIN flag is set in the header of the HTTP response message transmitted from the transmitter 56 to the terminal 10. At this time, the source IP of the header of the TCP message transmitted to the web server 70 is set to the terminal IP of the terminal 10, the destination IP is set to the IP of the web server 70, the terminal message is as if the terminal ( 10 transmits to the web server 70.

When the advertisement providing unit 58 receives an HTTP request message for requesting an advertisement page from the terminal 10 through the packet gateway 20, the advertisement providing unit 58 responds to the advertisement page corresponding to the URL included in the HTTP request message. Transfer to (10).

The reward information transmitting unit 59 transmits the information on the terminal 10 that has received the advertisement page as the reward information to the billing settlement server 60 to compensate for the viewing of the advertisement.

6 is a process for explaining an advertisement providing method according to an embodiment of the present invention.

First, when the user requests to access a specific website through a web browser in order to receive a wireless Internet service, the terminal 10 sets up a three-way handshake (SYN, SYN-ACK, According to the ACK, a TCP connection request message (TCP SYN message) is transmitted to the packet gateway 20 (S10).

The packet gateway 20 that has received the TCP connection request message from the terminal 10 through the above-described process S10 checks whether the terminal 10 is a terminal that may allow the wireless Internet service. In step S12, an authentication request message is transmitted.

The authentication / billing server 40 that receives the authentication request message from the packet gateway 20 through the above-described process S12 uses the corresponding terminal (eg, a telephone number) by using user identification information (for example, a phone number) included in the authentication request message. After checking whether 10) is a terminal that may allow the wireless Internet service, the authentication result is included in the authentication response message and transmitted to the packet gateway 20 (S14).

Upon receiving the authentication response message from the authentication / charging server 40 through the process S14, the packet gateway 20 analyzes the authentication response message received from the authentication / charging server 40, and the corresponding terminal 10 wirelessly. If it is confirmed that the terminal may allow the Internet service, the terminal transmits the TCP connection request message (TCP SYN message) received from the terminal 10 to the web server 70 through step S10 (S30).

The web server 70 receiving the TCP connection request message through the process S30 transmits a TCP connection response message (TCP SYN-ACK message) to the terminal 10 through the packet gateway 20 (S32). 10 transmits a TCP connection response message (TCP ACK message) to the web server 70 to establish a TCP session connection between the terminal 10 and the web server 70 (S34).

Meanwhile, when the packet gateway 20 and the authentication / billing server 40 exchange authentication requests / response messages with each other to authenticate the terminal 10 through the above steps S12 to S14, the packet gateway 20 The mirroring server 30 connected to the rear stage mirrors the authentication request / response message exchanged between the packet gateway 20 and the authentication / billing server 40 and transmits the mirrored authentication request / response message to the advertisement server 50 (S16 to S20). ).

The advertisement server 50 that receives the authentication request / response message from the mirroring server 30 through the process S18 to S20 analyzes the authentication request / response message received from the mirroring server 30 to identify user identification information (eg, For example, a phone number, terminal IP information, etc.) is extracted (S22).

Thereafter, the advertisement server 50 checks whether the user of the terminal 10 is subscribed to the advertisement service using the user identification information extracted through the process S22 (S24).

As a result of checking the process S24, when the user of the terminal 10 is subscribed to the advertising service, the user identification information extracted through the process S22 is registered and managed in a separate list (S28).

Meanwhile, the terminal 10, which has established a TCP session connection with the web server 70, transmits an HTTP request message (HTTP GET Request message) requesting a web page desired by the user to the web server 70 through the packet gateway 20. It transmits (S36).

Through the process S36, the terminal 10 transmits the HTTP request message transmitted to the web server 70 to the mirroring server 30 connected to the rear end of the packet gateway 20 to the advertisement server 50. Transmit (S38 to S40). At this time, the HTTP request message transmitted from the terminal 10 to the web server 70 passes through the mirroring server 30 without modification and is transmitted to the destination web server 70.

The advertisement server 50 that receives the HTTP request message from the mirroring server 30 through the process S40 analyzes the HTTP request message, and the user whose corresponding HTTP request message is registered in a separate list through the process S28. When the HTTP request message of the terminal 10 corresponding to the identification information and the agent requesting the web page are confirmed by the web browser, the HTTP request message is analyzed to extract the URL of the web page requested by the terminal 10 ( S42), an HTTP response message (HTTP 302 Response) including the URL of the advertisement page to be transmitted to the terminal 10 and the URL of the web page extracted in the above process S42 is generated and received from the mirroring server 30 HTTP. In order to transmit to the terminal 10 in response to the request message, the web server 70 releases a session connected between the terminal 10 and the web server 70. A TCP message (TCP RST message) having a reset (RST) flag set is transmitted (S44 and S46).

When transmitting the TCP message to the web server 70 through the process S44, the source IP in the header of the TCP message transmitted to the web server 70 is set to the terminal IP of the terminal 10, the destination IP is a web server Set the IP of the terminal 70 as if the terminal 10 transmits the corresponding TCP message to the web server 70, and transmits an HTTP response message to the terminal A through the process S46. Set the source IP in the header of the HTTP response message transmitted to the IP of the web server 70, and set the destination IP to the terminal IP of the terminal 10 to complete the corresponding HTTP response message. 10) as if transmitting.

An end (FIN) flag is set in the header of the HTTP response message transmitted from the advertisement server 50 to the terminal 10 in step S46 to release the session connected between the terminal 10 and the web server 70. It is.

Meanwhile, the terminal 10 receiving the HTTP response message including the advertisement page URL and the web page URL from the advertisement server 50 through the process S46 may be configured according to the FIN flag set in the HTTP response message. After releasing the session set up with the server 70, the advertisement server 50 and 3 Way Handshake (SYN, SYN-ACK, ACK) providing the corresponding advertisement page based on the advertisement page URL included in the HTTP response message. After establishing a TCP session connection by performing a), the HTTP server transmits an HTTP request message for requesting an advertisement page to the advertisement server 50 (S48 and S50).

At the same time, the terminal 10 performs a 3 way handshake (SYN, SYN-ACK, ACK) with the web server 70 that provides the web page based on the web page URL included in the HTTP response message to connect the TCP session. After setting, and transmits an HTTP request message for requesting a web page to the web server 70 (S52, S54).

The advertisement server 50 receiving the HTTP request message for requesting the advertisement page from the terminal 10 through the process S50 described above uses the advertisement page URL included in the HTTP request message in response to the HTTP request message. 10) transmits an HTTP response message (HTTP 200 Response) including the advertisement page (S56).

In addition, the web server 70 that receives the HTTP request message for requesting the web page from the terminal 10 through step S54 may use the web page URL included in the HTTP request message in response to the HTTP request message. The terminal 10 transmits an HTTP response message (HTTP 200 Response) including a web page (S58).

In step S56, the terminal 10 receives an HTTP response message including an advertisement page from the advertisement server 50, and receives the web page from the web server 70 in step S58. The advertisement page included in the HTTP response message received from the web page and the web page included in the HTTP response message received from the web server 70 are simultaneously displayed through two different screen frames as shown in FIG. (S60).

Meanwhile, the advertisement server 50 which transmits the HTTP response message including the advertisement page to the terminal 10 through the process S60 receives the advertisement page to the billing settlement server 60 to compensate for the advertisement viewing. Compensation information for the terminal 10 is transmitted (S62). The advertisement server 50, which has received the reward information for the terminal 10 that has received the advertisement page to the billing settlement server 60 through the process S62, may correspond to the user who has received the advertisement page from the list. It is preferable to delete the identification information.

Advertisement providing system and method of the present invention is not limited to the above-described embodiment can be carried out in various modifications within the scope allowed by the technical idea of the present invention.

The advertisement providing system and method of the present invention, when a user uses a wireless Internet service, a mobile carrier can provide an advertisement to the user through a screen frame separate from the screen frame for providing a web page requested by the user There is industrial applicability.

Claims (18)

A terminal for transmitting a HyperText Transfer Protocol (HTTP) request message to a web server to which a Transmission Control Protocol (TCP) session is connected to receive a wireless Internet service; A mirroring server for mirroring the HTTP request message transmitted from the terminal to the web server; And When the HTTP request message is received from the mirroring server, an HTTP response including an advertisement page URL (Uniform Resource Locator) for providing an advertisement page to the terminal in response to the HTTP request message and a web page URL originally intended for access by the terminal. Includes an ad server for sending messages, The terminal accesses the advertisement server and the web server based on the advertisement page URL and the web page URL included in the HTTP response message received from the advertisement server, and downloads the advertisement and the web page through different screen frames. Ad serving system that displays at the same time. The method of claim 1, wherein the ad server, And transmitting the HTTP response message to the terminal and transmitting a TCP message with a reset (RST) flag to the web server. The HTTP response message of claim 1 or 2, wherein the HTTP response message transmitted from the advertisement server to the terminal is Ad serving system comprising a FIN flag. The method of claim 1, wherein the mirroring server mirrors an authentication message exchanged between the packet gateway and an authentication / billing server to authenticate the terminal requesting an internet connection to a packet gateway in order to receive a wireless Internet service. To the ad server, The advertisement server extracts user identification information by analyzing the authentication message received from the mirroring server, and determines whether the user subscribes to the advertising service using the extracted user identification information. The method of claim 1, wherein the mirroring server, A mirroring unit for mirroring an HTTP request message transmitted from the terminal to the web server; And And a message transmitter to transmit the mirrored HTTP request message to the advertisement server. An input interface unit configured to receive a user input; And In response to a user request received through the input interface unit, a web browser is connected to the web server to perform a TCP session connection, an HTTP request message is sent to the web server to which the TCP session is connected, and then an HTTP response received in response thereto. A terminal comprising a web browser driving unit for accessing an advertisement server and a web server based on the advertisement page URL and the web page URL included in the message, respectively, to download the advertisement page and the web page and display the same through different screen frames. . A message receiving unit receiving a mirrored message in the mirroring server; A web page information extracting unit for extracting a web page URL requested by the terminal from the HTTP request message received through the message receiving unit; HTTP response message transmission unit for transmitting an HTTP response message including an advertisement page URL for providing an advertisement page in response to the HTTP request message received through the message receiving unit and the web page URL that the terminal originally connected to the terminal; ; And And an advertisement providing unit which transmits an advertisement page to the terminal in response to receiving an HTTP request message for requesting the advertisement page from the terminal. The method of claim 7, wherein the source IP information of the HTTP request message received through the message receiving unit matches the terminal IP of the subscriber of the advertisement service, and determines whether the advertisement service is provided by checking whether the agent requesting the web page is a web browser. The advertisement server further comprises an advertisement service providing determination unit. The apparatus of claim 7, further comprising: a user identification information extracting unit configured to extract user identification information by analyzing an authentication message received through the message receiving unit; And And an advertisement service subscriber identification unit for confirming whether a user of the terminal is subscribed to an advertisement service using the user identification information. 8. The terminal of claim 7, further comprising a FIN flag in an HTTP response message sent to the terminal. And a session release unit configured to release a TCP session connected between the terminal and the web server by transmitting a TCP message having a reset (RST) flag set to the web server. The method of claim 10, wherein the source IP of the HTTP response message sent to the terminal is set to the IP of the web server, the destination IP is set to the IP of the terminal, The source IP of the TCP message transmitted to the web server is set to the IP of the terminal, the destination IP is set to the IP of the web server. The advertisement server of claim 7, further comprising a reward information transmitter configured to transmit reward information regarding the terminal that has received the advertisement page to a billing settlement server. Transmitting, by the mirroring server, an HTTP request message transmitted from the terminal allowed to use the wireless Internet service to the web server to the web server to the advertisement server; An HTTP response message transmission step of transmitting, by the advertisement server, an HTTP response message including an advertisement page URL for providing an advertisement page in response to the HTTP request message and a web page URL to which the terminal originally connected; Transmitting, by the terminal, an HTTP request message for requesting the advertisement page to the advertisement server based on the HTTP response message, and transmitting an HTTP request message for requesting a web page to the web server; Transmitting an advertisement page from the advertisement server to the terminal and transmitting a web page from the web server to the terminal; And And displaying the advertisement and the web page received from the advertisement server at the same time through different screen frames. The method of claim 13, wherein the transmitting of the HTTP response message comprises: Extracting, from the HTTP server, an address of a web page to which the terminal is trying to access from the HTTP server; Transmitting a TCP message with a reset (RST) flag set to the web server; Setting a FIN flag in a header of the HTTP response message; Including, in the HTTP response message, an advertisement page URL for providing an advertisement page and a web page URL to which the terminal originally connected; And And transmitting the HTTP response message to the terminal. The method of claim 14, further comprising: setting a source IP of the HTTP response message as an IP of the web server and a destination IP as an IP of the terminal; And And setting a source IP of the TCP message as an IP of the terminal and a destination IP as an IP of the web server. 15. The method of claim 14, further comprising the step of checking whether the source IP information of the HTTP request message matches the terminal IP of the subscriber of the advertisement service and the agent requesting the web page is a web browser. The method according to claim 13, wherein the authentication server exchanges an authentication message exchanged between the packet gateway and the authentication / billing server to authenticate the terminal requesting the Internet connection to the packet gateway to provide the wireless Internet service to the advertisement server. Transmitting process; Extracting user identification information by analyzing the mirrored authentication message at the advertisement server; And And confirming whether the user of the terminal is subscribed to an advertisement service by using the user identification information. The method of claim 13, further comprising: transmitting, by the advertisement server, an advertisement page to the terminal, and transmitting reward information about the terminal to a billing settlement server.

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