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WO2014114084A1 - Multimedia information sending, receiving and transmitting method and card sending and receiving terminals - Google Patents

Multimedia information sending, receiving and transmitting method and card sending and receiving terminals Download PDF

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Publication number
WO2014114084A1
WO2014114084A1 PCT/CN2013/082767 CN2013082767W WO2014114084A1 WO 2014114084 A1 WO2014114084 A1 WO 2014114084A1 CN 2013082767 W CN2013082767 W CN 2013082767W WO 2014114084 A1 WO2014114084 A1 WO 2014114084A1
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WO
WIPO (PCT)
Prior art keywords
card
display
information
sending
audio
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2013/082767
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French (fr)
Chinese (zh)
Inventor
巫江
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ZTE Corp
Original Assignee
ZTE Corp
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Filing date
Publication date
Application filed by ZTE Corp filed Critical ZTE Corp
Publication of WO2014114084A1 publication Critical patent/WO2014114084A1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/02Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12Messaging; Mailboxes; Announcements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Definitions

  • the present invention relates to the field of mobile terminal technologies, and in particular, to a multimedia information sending, receiving, and transmitting method, and a card transmitting terminal and a card receiving terminal.
  • MMS multimedia messaging service
  • WAP wireless application protocol as the carrier to transmit pictures, voices and texts under the support of the GPRS network.
  • the MMS fee is very expensive.
  • the MMS function enabled even if the other party sends a multimedia message, the MMS content cannot be seen, even if both parties have opened the MMS, but if the recipient and the sender belong The carrier is different, because some MMS messages are not compatible between the phones of different operators, so the receiving end does not display properly.
  • the technical problem to be solved by the present invention is to provide a multimedia information transmitting, receiving, transmitting method and a card transmitting and receiving terminal, which can provide a new type of multimedia information interaction mode for a mobile terminal user, and facilitate the receiving terminal to quickly and normally view multimedia. Information, reducing the transmission cost of multimedia information.
  • the present invention provides a method for transmitting multimedia information, which is applied to a card sending terminal, and the method includes:
  • the above method further comprises the following features:
  • the card data includes: card material information and card typesetting rules
  • the card material information includes one or more of the following information: text, picture, audio, and video;
  • the card layout rule includes one or more of the following information: a text alignment manner, a background display manner, a font color, a font size, a text style, a word spacing, a line spacing, and a margin; and the card material information includes Audio and/or video, the typesetting rules further include: playback control information of the audio and/or video.
  • the above method further comprises the following features:
  • the card layout rules are stored in an extensible markup language XML file or in a JavaScript object tag JSON file.
  • the above method further comprises the following features:
  • the sending the card display website address to the card receiving terminal comprises: sending the card display website address to the card receiving terminal by any one of the following channels: a) a short message; b) a near field communication NFC message; c) The internet.
  • the present invention also provides a method for receiving multimedia information, which is applied to a card receiving terminal, and the method includes:
  • the card data is obtained according to the card display address; the card is restored according to the card data and displayed.
  • the above method further comprises the following features:
  • the card data includes: card material information and card typesetting rules
  • the card material information includes one or more of the following information: text, picture, audio, and video;
  • the card layout rule includes one or more of the following information: a text alignment manner, a background display manner, a font color, a font size, a text style, a word spacing, a line spacing, and a margin; and the card material information includes Audio and/or video, the typesetting rules further include: playback control information of the audio and/or video.
  • the above method further comprises the following features:
  • the card layout rules are saved in an extensible markup language XML file or a JavaScript object tag JSON file;
  • Recovering the card based on the card data and displaying it including:
  • the card layout rule is obtained by parsing the XML file or the JSON file in the card data, and the card material information is recombined and displayed according to the card typesetting rule.
  • the above method further comprises the following features:
  • Receiving the unique "" tile display URL sent by the card sending terminal including: receiving the unique "" tile display URL sent by the card sending terminal through any of the following channels: a) short message; b) near field communication NFC message; c) Network.
  • the present invention also provides a method for transmitting multimedia information, the method comprising:
  • the card sending terminal transmits the multimedia information by using the method for transmitting the multimedia information, and the card receiving terminal receives the multimedia information by using the receiving method of the multimedia information.
  • the present invention further provides a card sending terminal, comprising: a card data uploading module, configured to: send card data generated by the multimedia information to a specified server;
  • the card URL transmission module is configured to: receive a unique "" tile display URL of the card generated by the server returned by the server, and send the card display URL to the card receiving terminal.
  • the card sending terminal further includes the following features:
  • the card data includes: card material information and card typesetting rules
  • the card material information includes one or more of the following information: text, picture, sound Frequency and video;
  • the card layout rule includes one or more of the following information: a text alignment manner, a background display manner, a font color, a font size, a text style, a word spacing, a line spacing, and a margin; and the card material information includes Audio and/or video, the typesetting rules further include: playback control information of the audio and/or video.
  • the card sending terminal further includes the following features:
  • the card layout rules are stored in an extensible markup language XML file or in a JavaScript object tag JSON file.
  • the card sending terminal further includes the following features:
  • the card URL transmission module is configured to: send the card display URL to the card receiving terminal, including: sending the card display URL to the card receiving terminal by any one of the following channels: a) short message; b) near Field communication NFC message; c) network.
  • a card receiving terminal comprising: a card data acquiring module, configured to: after receiving a unique card display URL sent by the card sending terminal, acquiring card data according to the card display website;
  • the card display module is configured to: restore the card according to the card data and display it.
  • the card receiving terminal further includes the following features:
  • the card data includes: card material information and card typesetting rules
  • the card material information includes one or more of the following information: text, picture, audio, and video;
  • the card layout rule includes one or more of the following information: a text alignment manner, a background display manner, a font color, a font size, a text style, a word spacing, a line spacing, and a margin; and the card material information includes Audio and/or video, the typesetting rules further include: playback control information of the audio and/or video.
  • the card receiving terminal further includes the following features:
  • the card layout rule is saved in an extensible markup language XML file or a JavaScript object mark JSON file;
  • the card display module is configured to: restore and display a card according to the card data, including:
  • the card display module obtains a card typesetting rule by parsing an XML file or a JSON file in the card data, and recombines and displays the card material information according to the card typesetting rule.
  • the card receiving terminal further includes the following features:
  • the card data obtaining module is configured to: receive a unique card display URL sent by the card sending terminal, and include: receiving, by any one of the following channels, a unique "" tile display URL sent by the card sending terminal: a) a short message; b) Near field communication NFC message; c) network.
  • the embodiment of the present invention provides a multimedia information sending, receiving, and transmitting method, and a card sending and receiving terminal.
  • the card sending terminal sends the card data generated by the multimedia information to a designated server, and obtains the server.
  • the generated card display URL of the card is sent to the card receiving terminal, and after receiving the unique card display URL sent by the card sending terminal, the card receiving terminal obtains the card data according to the card display URL, and restores the card data.
  • Card and display The embodiment of the invention can provide a new type of multimedia information interaction mode for the mobile terminal user, which is convenient for the receiving terminal to quickly and normally view the multimedia information and reduce the transmission cost of the multimedia information.
  • FIG. 1 is a flowchart of a method for transmitting multimedia information according to an embodiment of the present invention.
  • FIG. 2 is a flowchart of a method for receiving multimedia information according to an embodiment of the present invention.
  • FIG. 3 is a flowchart of a method for transmitting multimedia information according to an embodiment of the present invention.
  • FIG. 4 is a schematic structural diagram of a card sending terminal according to an embodiment of the present invention.
  • FIG. 5 is a schematic structural diagram of a card receiving terminal according to an embodiment of the present invention. Preferred embodiment of the invention
  • an embodiment of the present invention provides a method for transmitting multimedia information, which is applied to a card sending terminal, and the method includes:
  • the method further includes the following features:
  • the card data includes: card material information and card typesetting rules
  • the card material information includes one or more of the following information: text, picture, audio, and video;
  • the card layout rule includes one or more of the following information: text alignment, background display mode, font color, font size, text style, word spacing, line spacing, and margin; wherein, the card material is
  • the information includes audio and/or video, and the typesetting rules may further include: audio and/or video playback control information;
  • the card typesetting rules are stored in an Extensible Markup Language (Extensible Markup)
  • XML XML
  • JSON JavaScript Object Notation
  • the sending the card display URL to the card receiving terminal includes: transmitting the card display URL to the receiving terminal by any one of the following channels: a) short message; b) near field communication (NFC) ) message; c) network.
  • the card sending terminal includes: a mobile terminal.
  • an embodiment of the present invention further provides a method for receiving multimedia information, which is applied to a card receiving terminal, and the method includes:
  • S220 Restore the card according to the card data and display it.
  • the method further includes the following features:
  • the only “" chip display URL sent by the receiving card sending terminal includes: receiving the unique "" film display URL sent by the card sending terminal through any of the following channels: a) short message; b) near field communication NFC Message; c) network;
  • the card data includes: card material information and card typesetting rules
  • the card material information includes one or more of the following information: text, picture, audio, and video;
  • the card layout rule includes one or more of the following information: text alignment, background display mode, font color, font size, text style, word spacing, line spacing, and margin; wherein, the card material is
  • the information includes audio and/or video, and the typesetting rules may further include: audio and/or video playback control information;
  • the card typesetting rule is stored in an Extensible Markup Language (XML) file or a JavaScript Object Notation (JSON) file;
  • XML Extensible Markup Language
  • JSON JavaScript Object Notation
  • Recovering the card based on the card data and displaying it including:
  • the card layout rule is obtained by parsing the XML file or the JSON file in the card data, and the card material information is recombined and displayed according to the card typesetting rule;
  • the card receiving terminal includes: a mobile terminal.
  • an embodiment of the present invention further provides a method for transmitting multimedia information, where the method includes:
  • the card sending terminal sends the card data generated by the multimedia information to a designated server, and receives a unique "" tile display URL of the card generated by the server returned by the server, and sends the card display URL to the card Card receiving terminal;
  • an embodiment of the present invention further provides a card sending terminal, including: a card data uploading module, configured to send card data generated by the multimedia information to a designated server;
  • the card website transmission module is configured to receive a unique card display website address of the card generated by the server returned by the server, and send the card display website address to the card receiving terminal.
  • the card transmitting terminal further includes the following features:
  • the card data includes: card material information and card typesetting rules
  • the card material information includes one or more of the following information: text, picture, audio, and video;
  • the card layout rule includes one or more of the following information: text alignment, background display mode, font color, font size, text style, word spacing, line spacing, and margin; wherein, the card material is
  • the information includes audio and/or video, and the typesetting rules may further include: audio and/or video playback control information;
  • the card typesetting rule is stored in an Extensible Markup Language (XML) file or a JavaScript Object Notation (JSON) file;
  • XML Extensible Markup Language
  • JSON JavaScript Object Notation
  • the card website transmission module sends the card display website address to the card receiving terminal, and the method includes: the card website address transmission module sends the card display website address to the card receiving terminal by any one of the following channels: a) short Message; b) near field communication NFC message; c) network.
  • the card sending terminal includes: a mobile terminal.
  • an embodiment of the present invention further provides a card receiving terminal, including: a card data acquiring module, configured to receive card data according to the card display URL after receiving a unique card display URL sent by the card sending terminal. ;
  • a card display module configured to restore a card and display according to the card data.
  • the card receiving terminal further includes the following features:
  • the card data obtaining module receives the unique card display URL sent by the card sending terminal, and the method includes: the card data acquiring module receives the card sending end by using any one of the following channels: The only "" tile display URL sent by the terminal: a) short message; b) near field communication NFC message; c) network; wherein, the card data includes: card material information and card typesetting rules;
  • the card material information includes one or more of the following information: text, picture, audio, and video;
  • the card layout rule includes one or more of the following information: text alignment, background display mode, font color, font size, text style, word spacing, line spacing, and margin; wherein, the card material is
  • the information includes audio and/or video, and the typesetting rules may further include: audio and/or video playback control information;
  • the card typesetting rule is stored in an Extensible Markup Language (XML) file or a JavaScript Object Notation (JSON) file;
  • XML Extensible Markup Language
  • JSON JavaScript Object Notation
  • the card display module restores the card according to the card data and displays the card, and the card display module obtains a card typesetting rule by parsing an XML file or a JSON file in the card data, and the card material information is determined according to the card typesetting rule. Reassembling and displaying the card receiving terminal; wherein the card receiving terminal comprises: a mobile terminal.
  • each module/unit in the foregoing embodiment may be implemented in the form of hardware, or may use software functions.
  • the form of the module is implemented. The invention is not limited to any specific form of combination of hardware and software.
  • the foregoing embodiments provide a method for transmitting, receiving, and transmitting multimedia information, and a card transmitting and receiving terminal.
  • the card sending terminal sends the card data generated by the multimedia information to a designated server to obtain the card generated by the server.
  • the unique card display URL sends the card display URL to the card receiving terminal. After receiving the unique card display URL sent by the card sending terminal, the card receiving terminal obtains card data according to the card display URL, restores the card and displays it.
  • the embodiment of the invention can provide a new type of multimedia information interaction mode for the mobile terminal user, which is convenient for the receiving terminal to quickly and normally view the multimedia information and reduce the transmission cost of the multimedia information.
  • the method for transmitting multimedia information by the method of the embodiment of the present invention is relatively inexpensive, and can achieve 0.5% or less of MMS.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Telephonic Communication Services (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Disclosed are a multimedia information sending, receiving and transmitting method and card sending and receiving terminals, comprising: a card sending terminal sending card data generated from multimedia information to a specified server, and receiving the unique card presentation web address of the card generated by the server, which is returned by the server, and sending the card presentation web address to a card receiving terminal. The present invention can provide a novel multimedia information interaction mode for mobile terminal users.

Description

多媒体信息发送、 接收、 传输方法及卡片发送、 接收终端  Multimedia information transmission, reception, transmission method, and card transmission and reception terminal

技术领域 Technical field

本发明涉及移动终端技术领域, 尤其涉及的是一种多媒体信息发送、 接 收、 传输方法及卡片发送终端、 卡片接收终端。  The present invention relates to the field of mobile terminal technologies, and in particular, to a multimedia information sending, receiving, and transmitting method, and a card transmitting terminal and a card receiving terminal.

背景技术 Background technique

移动终端之间传送多媒体信息通常釆用彩信 ( Multimedia Messaging Servic, 简称 MMS ) 的方式, 彩信能够传递功能全面的多媒体信息, 这些信 息包括文字、 图像、 声音、 数据等各种多媒体格式的信息。 彩信在技术上实 际并不是一种短信, 而是在 GPRS网络的支持下, 以 WAP无线应用协议为 载体传送图片、 声音和文字等信息。  The multimedia messaging service (MMS) is usually used to transmit multimedia information between mobile terminals. MMS can transmit comprehensive multimedia information, including text, image, sound, data and other multimedia formats. MMS is not a kind of short message in technology. Instead, it uses the WAP wireless application protocol as the carrier to transmit pictures, voices and texts under the support of the GPRS network.

但是, 彩信资费很贵, 另外, 由于有些手机没有开通彩信功能, 所以即 便是对方发送了彩信过来, 也不能看到彩信内容, 即使通信双方都开通了彩 信, 但是, 如果接收方和发送方所属的运营商不同, 则由于有些彩信在不同 运营商的手机之间不兼容, 因此导致接收端显示不正常。  However, the MMS fee is very expensive. In addition, since some mobile phones do not have the MMS function enabled, even if the other party sends a multimedia message, the MMS content cannot be seen, even if both parties have opened the MMS, but if the recipient and the sender belong The carrier is different, because some MMS messages are not compatible between the phones of different operators, so the receiving end does not display properly.

因此, 为了克服彩信传输多媒体信息的上述缺陷, 需要一种改进的多媒 体信息交互方式, 方便移动终端之间交互多媒体信息。 发明内容  Therefore, in order to overcome the above drawbacks of multimedia message transmission of multimedia messages, an improved multimedia information interaction mode is needed to facilitate interaction of multimedia information between mobile terminals. Summary of the invention

本发明所要解决的技术问题是提供一种多媒体信息发送、 接收、 传输方 法及卡片发送、 接收终端, 能够为移动终端用户提供一种新型的多媒体信息 交互方式, 方便接收终端快捷、 正常地收看多媒体信息, 降低多媒体信息的 传输费用。 为了解决上述技术问题, 本发明提供了一种多媒体信息的发送方法, 应 用于卡片发送终端上, 该方法包括:  The technical problem to be solved by the present invention is to provide a multimedia information transmitting, receiving, transmitting method and a card transmitting and receiving terminal, which can provide a new type of multimedia information interaction mode for a mobile terminal user, and facilitate the receiving terminal to quickly and normally view multimedia. Information, reducing the transmission cost of multimedia information. In order to solve the above technical problem, the present invention provides a method for transmitting multimedia information, which is applied to a card sending terminal, and the method includes:

将由多媒体信息生成的卡片数据发送到指定的服务器上; 接收所述服务器返回的由所述服务器生成的该卡片的唯一"" ^片展示网址, 将所述卡片展示网址发送给卡片接收终端。 优选地, 上述方法还包括下述特点: Sending card data generated by the multimedia information to a designated server; Receiving a unique "" tile display URL of the card generated by the server returned by the server, and transmitting the card display URL to the card receiving terminal. Preferably, the above method further comprises the following features:

所述卡片数据包括: 卡片素材信息和卡片排版规则;  The card data includes: card material information and card typesetting rules;

其中, 所述卡片素材信息包括以下信息的一种或多种: 文字、 图片、 音 频和视频;  The card material information includes one or more of the following information: text, picture, audio, and video;

其中, 所述卡片排版规则包括以下信息的一种或多种: 文本对齐方式、 背景显示方式、 字体颜色、 字体大小、 文字样式、 字间距、 行间距和边距; 如所述卡片素材信息包括音频和 /或视频, 则所述排版规则还包括: 音频和 / 或视频的播放控制信息。 优选地, 上述方法还包括下述特点:  The card layout rule includes one or more of the following information: a text alignment manner, a background display manner, a font color, a font size, a text style, a word spacing, a line spacing, and a margin; and the card material information includes Audio and/or video, the typesetting rules further include: playback control information of the audio and/or video. Preferably, the above method further comprises the following features:

所述卡片排版规则保存在可扩展标记语言 XML文件中或 JavaScript对象 标记 JSON文件中。 优选地, 上述方法还包括下述特点:  The card layout rules are stored in an extensible markup language XML file or in a JavaScript object tag JSON file. Preferably, the above method further comprises the following features:

所述将所述卡片展示网址发送给卡片接收终端, 包括: 通过以下渠道的 任意一种将所述卡片展示网址发送给卡片接收终端: a)短消息; b)近场通信 NFC消息; c)网络。 为了解决上述技术问题, 本发明还提供了一种多媒体信息的接收方法, 应用于卡片接收终端上, 该方法包括:  The sending the card display website address to the card receiving terminal comprises: sending the card display website address to the card receiving terminal by any one of the following channels: a) a short message; b) a near field communication NFC message; c) The internet. In order to solve the above technical problem, the present invention also provides a method for receiving multimedia information, which is applied to a card receiving terminal, and the method includes:

接收到卡片发送终端发送的唯一"" ^片展示网址后, 根据所述卡片展示网 址获取卡片数据; 根据所述卡片数据还原出卡片并进行展示。 优选地, 上述方法还包括下述特点:  After receiving the unique "" tile display URL sent by the card sending terminal, the card data is obtained according to the card display address; the card is restored according to the card data and displayed. Preferably, the above method further comprises the following features:

所述卡片数据包括: 卡片素材信息和卡片排版规则;  The card data includes: card material information and card typesetting rules;

其中, 所述卡片素材信息包括以下信息的一种或多种: 文字、 图片、 音 频和视频; 其中, 所述卡片排版规则包括以下信息的一种或多种: 文本对齐方式、 背景显示方式、 字体颜色、 字体大小、 文字样式、 字间距、 行间距和边距; 如所述卡片素材信息包括音频和 /或视频, 则所述排版规则还包括: 音频和 / 或视频的播放控制信息。 优选地, 上述方法还包括下述特点: The card material information includes one or more of the following information: text, picture, audio, and video; The card layout rule includes one or more of the following information: a text alignment manner, a background display manner, a font color, a font size, a text style, a word spacing, a line spacing, and a margin; and the card material information includes Audio and/or video, the typesetting rules further include: playback control information of the audio and/or video. Preferably, the above method further comprises the following features:

所述卡片排版规则保存在可扩展标记语言 XML文件中或 JavaScript对象 标记 JSON文件中;  The card layout rules are saved in an extensible markup language XML file or a JavaScript object tag JSON file;

根据所述卡片数据还原出卡片并进行展示, 包括:  Recovering the card based on the card data and displaying it, including:

通过解析卡片数据中的 XML文件或 JSON文件获取卡片排版规则, 根 据所述卡片排版规则将卡片素材信息进行重新组合并展示出来。 优选地, 上述方法还包括下述特点:  The card layout rule is obtained by parsing the XML file or the JSON file in the card data, and the card material information is recombined and displayed according to the card typesetting rule. Preferably, the above method further comprises the following features:

接收卡片发送终端发送的唯一"" ^片展示网址, 包括: 通过以下渠道的任 意一种接收卡片发送终端发送的唯一"" ^片展示网址: a)短消息; b)近场通信 NFC消息; c)网络。 为了解决上述技术问题, 本发明还提供了一种多媒体信息的传输方法, 该方法包括:  Receiving the unique "" tile display URL sent by the card sending terminal, including: receiving the unique "" tile display URL sent by the card sending terminal through any of the following channels: a) short message; b) near field communication NFC message; c) Network. In order to solve the above technical problem, the present invention also provides a method for transmitting multimedia information, the method comprising:

卡片发送终端釆用上述多媒体信息的发送方法发送多媒体信息; 卡片接收终端釆用上述多媒体信息的接收方法接收多媒体信息。 为了解决上述技术问题, 本发明还提供了一种卡片发送终端, 包括: 卡片数据上传模块, 设置为: 将由多媒体信息生成的卡片数据发送到指 定的服务器上;  The card sending terminal transmits the multimedia information by using the method for transmitting the multimedia information, and the card receiving terminal receives the multimedia information by using the receiving method of the multimedia information. In order to solve the above technical problem, the present invention further provides a card sending terminal, comprising: a card data uploading module, configured to: send card data generated by the multimedia information to a specified server;

卡片网址传输模块, 设置为: 接收所述服务器返回的由所述服务器生成 的该卡片的唯一"" 片展示网址, 将所述卡片展示网址发送给卡片接收终端。  The card URL transmission module is configured to: receive a unique "" tile display URL of the card generated by the server returned by the server, and send the card display URL to the card receiving terminal.

优选地, 上述卡片发送终端还包括下述特点:  Preferably, the card sending terminal further includes the following features:

所述卡片数据包括: 卡片素材信息和卡片排版规则;  The card data includes: card material information and card typesetting rules;

其中, 所述卡片素材信息包括以下信息的一种或多种: 文字、 图片、 音 频和视频; The card material information includes one or more of the following information: text, picture, sound Frequency and video;

其中, 所述卡片排版规则包括以下信息的一种或多种: 文本对齐方式、 背景显示方式、 字体颜色、 字体大小、 文字样式、 字间距、 行间距和边距; 如所述卡片素材信息包括音频和 /或视频, 则所述排版规则还包括: 音频和 / 或视频的播放控制信息。  The card layout rule includes one or more of the following information: a text alignment manner, a background display manner, a font color, a font size, a text style, a word spacing, a line spacing, and a margin; and the card material information includes Audio and/or video, the typesetting rules further include: playback control information of the audio and/or video.

优选地, 上述卡片发送终端还包括下述特点:  Preferably, the card sending terminal further includes the following features:

所述卡片排版规则保存在可扩展标记语言 XML文件中或 JavaScript对象 标记 JSON文件中。  The card layout rules are stored in an extensible markup language XML file or in a JavaScript object tag JSON file.

优选地, 上述卡片发送终端还包括下述特点:  Preferably, the card sending terminal further includes the following features:

所述卡片网址传输模块设置为: 将所述卡片展示网址发送给卡片接收终 端, 包括: 通过以下渠道的任意一种将所述卡片展示网址发送给卡片接收终 端: a)短消息; b)近场通信 NFC消息; c)网络。 为了解决上述技术问题, 本发明还提供了一种卡片接收终端, 包括: 卡片数据获取模块, 设置为: 接收到卡片发送终端发送的唯一卡片展示 网址后, 根据所述卡片展示网址获取卡片数据;  The card URL transmission module is configured to: send the card display URL to the card receiving terminal, including: sending the card display URL to the card receiving terminal by any one of the following channels: a) short message; b) near Field communication NFC message; c) network. In order to solve the above technical problem, the present invention further provides a card receiving terminal, comprising: a card data acquiring module, configured to: after receiving a unique card display URL sent by the card sending terminal, acquiring card data according to the card display website;

卡片展示模块, 设置为: 根据所述卡片数据还原出卡片并进行展示。 优选地, 上述卡片接收终端还包括下述特点:  The card display module is configured to: restore the card according to the card data and display it. Preferably, the card receiving terminal further includes the following features:

所述卡片数据包括: 卡片素材信息和卡片排版规则;  The card data includes: card material information and card typesetting rules;

其中, 所述卡片素材信息包括以下信息的一种或多种: 文字、 图片、 音 频和视频;  The card material information includes one or more of the following information: text, picture, audio, and video;

其中, 所述卡片排版规则包括以下信息的一种或多种: 文本对齐方式、 背景显示方式、 字体颜色、 字体大小、 文字样式、 字间距、 行间距和边距; 如所述卡片素材信息包括音频和 /或视频, 则所述排版规则还包括: 音频和 / 或视频的播放控制信息。  The card layout rule includes one or more of the following information: a text alignment manner, a background display manner, a font color, a font size, a text style, a word spacing, a line spacing, and a margin; and the card material information includes Audio and/or video, the typesetting rules further include: playback control information of the audio and/or video.

优选地, 上述卡片接收终端还包括下述特点:  Preferably, the card receiving terminal further includes the following features:

所述卡片排版规则保存在可扩展标记语言 XML文件中或 JavaScript对象 标记 JSON文件中; 所述卡片展示模块设置为: 根据所述卡片数据还原出卡片并进行展示, 包括: The card layout rule is saved in an extensible markup language XML file or a JavaScript object mark JSON file; The card display module is configured to: restore and display a card according to the card data, including:

所述卡片展示模块通过解析卡片数据中的 XML文件或 JSON文件获取 卡片排版规则, 根据所述卡片排版规则将卡片素材信息进行重新组合并展示 出来。  The card display module obtains a card typesetting rule by parsing an XML file or a JSON file in the card data, and recombines and displays the card material information according to the card typesetting rule.

优选地, 上述卡片接收终端还包括下述特点:  Preferably, the card receiving terminal further includes the following features:

所述卡片数据获取模块设置为: 接收卡片发送终端发送的唯一卡片展示 网址, 包括: 通过以下渠道的任意一种接收卡片发送终端发送的唯一"" ^片展 示网址: a)短消息; b)近场通信 NFC消息; c)网络。 与现有技术相比, 本发明实施例提供的一种多媒体信息发送、 接收、 传 输方法及卡片发送、 接收终端, 卡片发送终端将由多媒体信息生成的卡片数 据发送到指定的服务器后获得由该服务器生成的该卡片的唯一卡片展示网址, 将所述卡片展示网址发送给卡片接收终端, 卡片接收终端接收到卡片发送终 端发送的唯一卡片展示网址后, 根据所述卡片展示网址获取卡片数据, 还原 出卡片并进行展示。 本发明实施例能够为移动终端用户提供一种新型的多媒 体信息交互方式, 方便接收终端快捷、 正常地收看多媒体信息, 降低多媒体 信息的传输费用。 附图概述  The card data obtaining module is configured to: receive a unique card display URL sent by the card sending terminal, and include: receiving, by any one of the following channels, a unique "" tile display URL sent by the card sending terminal: a) a short message; b) Near field communication NFC message; c) network. Compared with the prior art, the embodiment of the present invention provides a multimedia information sending, receiving, and transmitting method, and a card sending and receiving terminal. The card sending terminal sends the card data generated by the multimedia information to a designated server, and obtains the server. The generated card display URL of the card is sent to the card receiving terminal, and after receiving the unique card display URL sent by the card sending terminal, the card receiving terminal obtains the card data according to the card display URL, and restores the card data. Card and display. The embodiment of the invention can provide a new type of multimedia information interaction mode for the mobile terminal user, which is convenient for the receiving terminal to quickly and normally view the multimedia information and reduce the transmission cost of the multimedia information. BRIEF abstract

图 1为本发明实施例的一种多媒体信息的发送方法的流程图。  FIG. 1 is a flowchart of a method for transmitting multimedia information according to an embodiment of the present invention.

图 2为本发明实施例的一种多媒体信息的接收方法的流程图。  FIG. 2 is a flowchart of a method for receiving multimedia information according to an embodiment of the present invention.

图 3为本发明实施例的一种多媒体信息的传输方法的流程图。  FIG. 3 is a flowchart of a method for transmitting multimedia information according to an embodiment of the present invention.

图 4为本发明实施例的一种卡片发送终端的结构示意图。  FIG. 4 is a schematic structural diagram of a card sending terminal according to an embodiment of the present invention.

图 5为本发明实施例的一种卡片接收终端的结构示意图。 本发明的较佳实施方式  FIG. 5 is a schematic structural diagram of a card receiving terminal according to an embodiment of the present invention. Preferred embodiment of the invention

下文中将结合附图对本发明的实施例进行详细说明。 需要说明的是, 在 不冲突的情况下, 本申请中的实施例及实施例中的特征可以相互任意组合。 如图 1所示, 本发明实施例提供了一种多媒体信息的发送方法, 应用于 卡片发送终端上, 该方法包括: Embodiments of the present invention will be described in detail below with reference to the accompanying drawings. It should be noted that In the case of no conflict, the features in the embodiments and the embodiments in the present application may be arbitrarily combined with each other. As shown in FIG. 1 , an embodiment of the present invention provides a method for transmitting multimedia information, which is applied to a card sending terminal, and the method includes:

S10, 将由多媒体信息生成的卡片数据发送到指定的服务器上;  S10. Send card data generated by the multimedia information to a designated server.

S20 , 接收所述服务器返回的由所述服务器生成的该卡片的唯一"" ^片展 示网址, 将所述卡片展示网址发送给卡片接收终端。  S20. Receive a unique "" tile display URL of the card generated by the server returned by the server, and send the card display URL to the card receiving terminal.

该方法进一步包括下述特征:  The method further includes the following features:

其中, 所述卡片数据包括: 卡片素材信息和卡片排版规则;  The card data includes: card material information and card typesetting rules;

其中, 所述卡片素材信息包括以下信息的一种或多种: 文字、 图片、 音 频和视频;  The card material information includes one or more of the following information: text, picture, audio, and video;

其中, 所述卡片排版规则包括以下信息的一种或多种: 文本对齐方式、 背景显示方式、 字体颜色、 字体大小、 文字样式、 字间距、 行间距和边距; 其中, 如所述卡片素材信息包括音频和 /或视频, 则所述排版规则还可以 包括: 音频和 /或视频的播放控制信息;  The card layout rule includes one or more of the following information: text alignment, background display mode, font color, font size, text style, word spacing, line spacing, and margin; wherein, the card material is The information includes audio and/or video, and the typesetting rules may further include: audio and/or video playback control information;

其中, 所述卡片排版规则保存在可扩展标记语言 (Extensible Markup Wherein, the card typesetting rules are stored in an Extensible Markup Language (Extensible Markup)

Language , 简称 XML ) 文件中或 JavaScript 对象标记 ( JavaScript Object Notation, 简称 JSON )文件中; Language, referred to as XML) file or JavaScript Object Notation (JSON) file;

其中, 将所述卡片展示网址发送给卡片接收终端, 包括: 通过以下渠道 的任意一种将所述卡片展示网址发送给接收终端: a)短消息; b)近场通信 ( Near Field Communication, NFC ) 消息; c)网络。  The sending the card display URL to the card receiving terminal includes: transmitting the card display URL to the receiving terminal by any one of the following channels: a) short message; b) near field communication (NFC) ) message; c) network.

其中, 所述卡片发送终端包括: 移动终端。 如图 2所示, 本发明实施例还提供了一种多媒体信息的接收方法, 应用 于卡片接收终端上, 该方法包括:  The card sending terminal includes: a mobile terminal. As shown in FIG. 2, an embodiment of the present invention further provides a method for receiving multimedia information, which is applied to a card receiving terminal, and the method includes:

S210, 接收到卡片发送终端发送的唯一"" ^片展示网址后, 根据所述卡片 展示网址获取卡片数据;  S210, after receiving the unique "" tile display URL sent by the card sending terminal, acquiring card data according to the card display URL;

S220 , 根据所述卡片数据还原出卡片并进行展示。 该方法进一步包括下述特征: S220. Restore the card according to the card data and display it. The method further includes the following features:

其中, 接收卡片发送终端发送的唯一"" ^片展示网址, 包括: 通过以下渠 道的任意一种接收卡片发送终端发送的唯一"" ^片展示网址: a)短消息; b)近 场通信 NFC消息; c)网络;  The only "" chip display URL sent by the receiving card sending terminal includes: receiving the unique "" film display URL sent by the card sending terminal through any of the following channels: a) short message; b) near field communication NFC Message; c) network;

其中, 所述卡片数据包括: 卡片素材信息和卡片排版规则;  The card data includes: card material information and card typesetting rules;

其中, 所述卡片素材信息包括以下信息的一种或多种: 文字、 图片、 音 频和视频;  The card material information includes one or more of the following information: text, picture, audio, and video;

其中, 所述卡片排版规则包括以下信息的一种或多种: 文本对齐方式、 背景显示方式、 字体颜色、 字体大小、 文字样式、 字间距、 行间距和边距; 其中, 如所述卡片素材信息包括音频和 /或视频, 则所述排版规则还可以 包括: 音频和 /或视频的播放控制信息;  The card layout rule includes one or more of the following information: text alignment, background display mode, font color, font size, text style, word spacing, line spacing, and margin; wherein, the card material is The information includes audio and/or video, and the typesetting rules may further include: audio and/or video playback control information;

其中, 所述卡片排版规则保存在可扩展标记语言 (Extensible Markup Language , 简称 XML ) 文件中或 JavaScript 对象标记 ( JavaScript Object Notation, 简称 JSON )文件中;  The card typesetting rule is stored in an Extensible Markup Language (XML) file or a JavaScript Object Notation (JSON) file;

根据所述卡片数据还原出卡片并进行展示, 包括:  Recovering the card based on the card data and displaying it, including:

通过解析卡片数据中的 XML文件或 JSON文件获取卡片排版规则, 根 据所述卡片排版规则将卡片素材信息进行重新组合并展示出来;  The card layout rule is obtained by parsing the XML file or the JSON file in the card data, and the card material information is recombined and displayed according to the card typesetting rule;

其中, 所述卡片接收终端包括: 移动终端。 如图 3所示, 本发明实施例还提供了一种多媒体信息的传输方法, 该方 法包括:  The card receiving terminal includes: a mobile terminal. As shown in FIG. 3, an embodiment of the present invention further provides a method for transmitting multimedia information, where the method includes:

S310 , 卡片发送终端将由多媒体信息生成的卡片数据发送到指定的服务 器上, 接收所述服务器返回的由所述服务器生成的该卡片的唯一"" ^片展示网 址, 将所述卡片展示网址发送给卡片接收终端;  S310. The card sending terminal sends the card data generated by the multimedia information to a designated server, and receives a unique "" tile display URL of the card generated by the server returned by the server, and sends the card display URL to the card Card receiving terminal;

S320, 卡片接收终端接收到卡片发送终端发送的唯一"" ^片展示网址后, 根据所述卡片展示网址获取卡片数据, 根据所述卡片数据还原出卡片并进行 展示。 如图 4所示, 本发明实施例还提供了一种卡片发送终端, 包括: 卡片数据上传模块, 用于将由多媒体信息生成的卡片数据发送到指定的 服务器上; S320. After receiving the unique "" tile display URL sent by the card sending terminal, the card receiving terminal acquires card data according to the card display URL, and restores the card according to the card data and displays the card. As shown in FIG. 4, an embodiment of the present invention further provides a card sending terminal, including: a card data uploading module, configured to send card data generated by the multimedia information to a designated server;

卡片网址传输模块, 用于接收所述服务器返回的由所述服务器生成的该 卡片的唯一卡片展示网址, 将所述卡片展示网址发送给卡片接收终端。 该卡片发送终端进一步包括下述特征:  The card website transmission module is configured to receive a unique card display website address of the card generated by the server returned by the server, and send the card display website address to the card receiving terminal. The card transmitting terminal further includes the following features:

其中, 所述卡片数据包括: 卡片素材信息和卡片排版规则;  The card data includes: card material information and card typesetting rules;

其中, 所述卡片素材信息包括以下信息的一种或多种: 文字、 图片、 音 频和视频;  The card material information includes one or more of the following information: text, picture, audio, and video;

其中, 所述卡片排版规则包括以下信息的一种或多种: 文本对齐方式、 背景显示方式、 字体颜色、 字体大小、 文字样式、 字间距、 行间距和边距; 其中, 如所述卡片素材信息包括音频和 /或视频, 则所述排版规则还可以 包括: 音频和 /或视频的播放控制信息;  The card layout rule includes one or more of the following information: text alignment, background display mode, font color, font size, text style, word spacing, line spacing, and margin; wherein, the card material is The information includes audio and/or video, and the typesetting rules may further include: audio and/or video playback control information;

其中, 所述卡片排版规则保存在可扩展标记语言 (Extensible Markup Language , 简称 XML ) 文件中或 JavaScript 对象标记 ( JavaScript Object Notation , 简称 JSON )文件中;  The card typesetting rule is stored in an Extensible Markup Language (XML) file or a JavaScript Object Notation (JSON) file;

其中,所述卡片网址传输模块将所述卡片展示网址发送给卡片接收终端, 包括: 所述卡片网址传输模块通过以下渠道的任意一种将所述卡片展示网址 发送给卡片接收终端: a)短消息; b)近场通信 NFC消息; c)网络。 其中, 所述卡片发送终端包括: 移动终端。 如图 5所示, 本发明实施例还提供了一种卡片接收终端, 包括: 卡片数据获取模块, 用于接收到卡片发送终端发送的唯一卡片展示网址 后, 根据所述卡片展示网址获取卡片数据;  The card website transmission module sends the card display website address to the card receiving terminal, and the method includes: the card website address transmission module sends the card display website address to the card receiving terminal by any one of the following channels: a) short Message; b) near field communication NFC message; c) network. The card sending terminal includes: a mobile terminal. As shown in FIG. 5, an embodiment of the present invention further provides a card receiving terminal, including: a card data acquiring module, configured to receive card data according to the card display URL after receiving a unique card display URL sent by the card sending terminal. ;

卡片展示模块, 用于根据所述卡片数据还原出卡片并进行展示。  a card display module, configured to restore a card and display according to the card data.

该卡片接收终端进一步包括下述特征:  The card receiving terminal further includes the following features:

其中, 所述卡片数据获取模块接收卡片发送终端发送的唯一卡片展示网 址, 包括: 所述卡片数据获取模块通过以下渠道的任意一种接收卡片发送终 端发送的唯一"" ^片展示网址: a)短消息; b)近场通信 NFC消息; c)网络; 其中, 所述卡片数据包括: 卡片素材信息和卡片排版规则; The card data obtaining module receives the unique card display URL sent by the card sending terminal, and the method includes: the card data acquiring module receives the card sending end by using any one of the following channels: The only "" tile display URL sent by the terminal: a) short message; b) near field communication NFC message; c) network; wherein, the card data includes: card material information and card typesetting rules;

其中, 所述卡片素材信息包括以下信息的一种或多种: 文字、 图片、 音 频和视频;  The card material information includes one or more of the following information: text, picture, audio, and video;

其中, 所述卡片排版规则包括以下信息的一种或多种: 文本对齐方式、 背景显示方式、 字体颜色、 字体大小、 文字样式、 字间距、 行间距和边距; 其中, 如所述卡片素材信息包括音频和 /或视频, 则所述排版规则还可以 包括: 音频和 /或视频的播放控制信息;  The card layout rule includes one or more of the following information: text alignment, background display mode, font color, font size, text style, word spacing, line spacing, and margin; wherein, the card material is The information includes audio and/or video, and the typesetting rules may further include: audio and/or video playback control information;

其中, 所述卡片排版规则保存在可扩展标记语言 (Extensible Markup Language , 简称 XML ) 文件中或 JavaScript 对象标记 ( JavaScript Object Notation, 简称 JSON )文件中;  The card typesetting rule is stored in an Extensible Markup Language (XML) file or a JavaScript Object Notation (JSON) file;

所述卡片展示模块根据所述卡片数据还原出卡片并进行展示, 包括: 所述卡片展示模块通过解析卡片数据中的 XML文件或 JSON文件获取 卡片排版规则, 根据所述卡片排版规则将卡片素材信息进行重新组合并展示 出来; 其中, 所述卡片接收终端包括: 移动终端。  The card display module restores the card according to the card data and displays the card, and the card display module obtains a card typesetting rule by parsing an XML file or a JSON file in the card data, and the card material information is determined according to the card typesetting rule. Reassembling and displaying the card receiving terminal; wherein the card receiving terminal comprises: a mobile terminal.

本领域普通技术人员可以理解上述方法中的全部或部分步骤可通过程序 来指令相关硬件完成, 所述程序可以存储于计算机可读存储介质中, 如只读 存储器、 磁盘或光盘等。 可选地, 上述实施例的全部或部分步骤也可以使用 一个或多个集成电路来实现, 相应地, 上述实施例中的各模块 /单元可以釆用 硬件的形式实现, 也可以釆用软件功能模块的形式实现。 本发明不限制于任 何特定形式的硬件和软件的结合。 One of ordinary skill in the art will appreciate that all or a portion of the above steps may be accomplished by a program instructing the associated hardware, such as a read-only memory, a magnetic disk, or an optical disk. Optionally, all or part of the steps of the foregoing embodiments may also be implemented by using one or more integrated circuits. Accordingly, each module/unit in the foregoing embodiment may be implemented in the form of hardware, or may use software functions. The form of the module is implemented. The invention is not limited to any specific form of combination of hardware and software.

需要说明的是, 本发明还可有其他多种实施例, 在不背离本发明精神及 和变形, 但这些相应的改变和变形都应属于本发明所附的权利要求的保护范 围。 工业实用性 上述实施例提供的一种多媒体信息发送、 接收、 传输方法及卡片发送、 接收终端, 卡片发送终端将由多媒体信息生成的卡片数据发送到指定的服务 器后获得由该服务器生成的该卡片的唯一卡片展示网址, 将所述卡片展示网 址发送给卡片接收终端, 卡片接收终端接收到卡片发送终端发送的唯一卡片 展示网址后 ,根据所述卡片展示网址获取卡片数据,还原出卡片并进行展示。 本发明实施例能够为移动终端用户提供一种新型的多媒体信息交互方式, 方 便接收终端快捷、 正常地收看多媒体信息, 降低多媒体信息的传输费用。 釆 用本发明实施例的方法传输多媒体信息的费用相当低廉,能达到彩信的 0.5% 甚至更少。 It is to be understood that the invention may be embodied in various other forms and modifications without departing from the spirit and scope of the invention. Industrial Applicability The foregoing embodiments provide a method for transmitting, receiving, and transmitting multimedia information, and a card transmitting and receiving terminal. The card sending terminal sends the card data generated by the multimedia information to a designated server to obtain the card generated by the server. The unique card display URL sends the card display URL to the card receiving terminal. After receiving the unique card display URL sent by the card sending terminal, the card receiving terminal obtains card data according to the card display URL, restores the card and displays it. The embodiment of the invention can provide a new type of multimedia information interaction mode for the mobile terminal user, which is convenient for the receiving terminal to quickly and normally view the multimedia information and reduce the transmission cost of the multimedia information. The method for transmitting multimedia information by the method of the embodiment of the present invention is relatively inexpensive, and can achieve 0.5% or less of MMS.

Claims

权 利 要 求 书 claims 1、 一种多媒体信息的发送方法, 应用于卡片发送终端上, 该方法包括: 将由多媒体信息生成的卡片数据发送到指定的服务器上; 1. A multimedia information sending method, applied to a card sending terminal, the method includes: sending card data generated by multimedia information to a designated server; 接收所述服务器返回的由所述服务器生成的该卡片的唯一"" ^片展示网址, 将所述卡片展示网址发送给卡片接收终端。 Receive the unique "image display URL" of the card generated by the server and returned by the server, and send the card display URL to the card receiving terminal. 2、 如权利要求 1所述的方法, 其中, 2. The method of claim 1, wherein, 所述卡片数据包括: 卡片素材信息和卡片排版规则; The card data includes: card material information and card layout rules; 其中, 所述卡片素材信息包括以下信息的一种或多种: 文字、 图片、 音 频和视频; Wherein, the card material information includes one or more of the following information: text, pictures, audio and video; 其中, 所述卡片排版规则包括以下信息的一种或多种: 文本对齐方式、 背景显示方式、 字体颜色、 字体大小、 文字样式、 字间距、 行间距和边距; 如所述卡片素材信息包括音频和 /或视频, 则所述排版规则还包括: 音频和 / 或视频的播放控制信息。 Wherein, the card layout rules include one or more of the following information: text alignment, background display mode, font color, font size, text style, word spacing, line spacing and margins; for example, the card material information includes audio and/or video, the typesetting rules also include: audio and/or video playback control information. 3、 如权利要求 2所述的方法, 其中, 3. The method of claim 2, wherein, 所述卡片排版规则保存在可扩展标记语言 XML文件中或 JavaScript对象 标记 JSON文件中。 The card layout rules are stored in extensible markup language XML files or JavaScript object tag JSON files. 4、 如权利要求 1-3中任一项所述的方法, 其中, 4. The method according to any one of claims 1-3, wherein, 所述将所述卡片展示网址发送给卡片接收终端, 包括: 通过以下渠道的 任意一种将所述卡片展示网址发送给卡片接收终端: a)短消息; b)近场通信 NFC消息; c)网络。 The sending of the card display URL to the card receiving terminal includes: sending the card display URL to the card receiving terminal through any one of the following channels: a) short message; b) near field communication NFC message; c) network. 5、 一种多媒体信息的接收方法, 应用于卡片接收终端上, 该方法包括: 接收到卡片发送终端发送的唯一"" 片展示网址后, 根据所述卡片展示网 址获取卡片数据; 根据所述卡片数据还原出卡片并进行展示。 5. A method for receiving multimedia information, applied to a card receiving terminal. The method includes: after receiving the unique "" piece display URL sent by the card sending terminal, obtaining card data according to the card display URL; The data is restored out of the card and displayed. 6、 如权利要求 5所述的方法, 其中, 所述卡片数据包括: 卡片素材信息和卡片排版规则; 6. The method of claim 5, wherein, The card data includes: card material information and card layout rules; 其中, 所述卡片素材信息包括以下信息的一种或多种: 文字、 图片、 音 频和视频; Wherein, the card material information includes one or more of the following information: text, pictures, audio and video; 其中, 所述卡片排版规则包括以下信息的一种或多种: 文本对齐方式、 背景显示方式、 字体颜色、 字体大小、 文字样式、 字间距、 行间距和边距; 如所述卡片素材信息包括音频和 /或视频, 则所述排版规则还包括: 音频和 / 或视频的播放控制信息。 Wherein, the card layout rules include one or more of the following information: text alignment, background display mode, font color, font size, text style, word spacing, line spacing and margins; for example, the card material information includes audio and/or video, the typesetting rules also include: audio and/or video playback control information. 7、 如权利要求 6所述的方法, 其中, 7. The method of claim 6, wherein, 所述卡片排版规则保存在可扩展标记语言 XML文件中或 JavaScript对象 标记 JSON文件中; The card layout rules are stored in an extensible markup language XML file or a JavaScript object tag JSON file; 根据所述卡片数据还原出卡片并进行展示, 包括: Restore the card based on the card data and display it, including: 通过解析卡片数据中的 XML文件或 JSON文件获取卡片排版规则, 根 据所述卡片排版规则将卡片素材信息进行重新组合并展示出来。 The card layout rules are obtained by parsing the XML file or JSON file in the card data, and the card material information is recombined and displayed according to the card layout rules. 8、 如权利要求 6-7中任一项所述的方法, 其中, 8. The method according to any one of claims 6-7, wherein, 接收卡片发送终端发送的唯一"" ^片展示网址, 包括: 通过以下渠道的任 意一种接收卡片发送终端发送的唯一"" ^片展示网址: a)短消息; b)近场通信 NFC消息; c)网络。 The unique "" picture display URL sent by the card sending terminal includes: The unique "" picture display URL sent by the receiving card sending terminal through any of the following channels: a) short message; b) near field communication NFC message; c)Network. 9、 一种多媒体信息的传输方法, 该方法包括: 9. A multimedia information transmission method, the method includes: 卡片发送终端釆用权利要求 1-4中任一项所述的方法发送多媒体信息; 卡片接收终端釆用权利要求 5-9中任一项所述的方法接收多媒体信息。 The card sending terminal uses the method described in any one of claims 1-4 to send multimedia information; the card receiving terminal uses the method described in any one of claims 5-9 to receive multimedia information. 10、 一种卡片发送终端, 包括: 10. A card sending terminal, including: 卡片数据上传模块, 设置为: 将由多媒体信息生成的卡片数据发送到指 定的服务器上; The card data upload module is set to: send the card data generated by the multimedia information to the designated server; 卡片网址传输模块, 设置为: 接收所述服务器返回的由所述服务器生成 的该卡片的唯一"" ^片展示网址, 将所述卡片展示网址发送给卡片接收终端。 The card URL transmission module is configured to: receive the unique "image display URL" of the card generated by the server and returned by the server, and send the card display URL to the card receiving terminal. 11、 如权利要求 10所述的卡片发送终端, 其中, 所述卡片数据包括: 卡片素材信息和卡片排版规则; 11. The card sending terminal according to claim 10, wherein, The card data includes: card material information and card layout rules; 其中, 所述卡片素材信息包括以下信息的一种或多种: 文字、 图片、 音 频和视频; Wherein, the card material information includes one or more of the following information: text, pictures, audio and video; 其中, 所述卡片排版规则包括以下信息的一种或多种: 文本对齐方式、 背景显示方式、 字体颜色、 字体大小、 文字样式、 字间距、 行间距和边距; 如所述卡片素材信息包括音频和 /或视频, 则所述排版规则还包括: 音频和 / 或视频的播放控制信息。 Wherein, the card layout rules include one or more of the following information: text alignment, background display mode, font color, font size, text style, word spacing, line spacing and margins; for example, the card material information includes audio and/or video, the typesetting rules also include: audio and/or video playback control information. 12、 如权利要求 11所述的卡片发送终端, 其中, 12. The card sending terminal as claimed in claim 11, wherein, 所述卡片排版规则保存在可扩展标记语言 XML文件中或 JavaScript对象 标记 JSON文件中。 The card layout rules are stored in extensible markup language XML files or JavaScript object tag JSON files. 13、 如权利要求 10-12中任一项所述的卡片发送终端, 其中, 13. The card sending terminal according to any one of claims 10-12, wherein, 所述卡片网址传输模块设置为: 将所述卡片展示网址发送给卡片接收终 端, 包括: 通过以下渠道的任意一种将所述卡片展示网址发送给卡片接收终 端: a)短消息; b)近场通信 NFC消息; c)网络。 The card URL transmission module is configured to: send the card display URL to the card receiving terminal, including: sending the card display URL to the card receiving terminal through any of the following channels: a) short message; b) near Field communication NFC message; c) Network. 14、 一种卡片接收终端, 包括: 14. A card receiving terminal, including: 卡片数据获取模块, 设置为: 接收到卡片发送终端发送的唯一卡片展示 网址后, 根据所述卡片展示网址获取卡片数据; The card data acquisition module is set to: after receiving the unique card display URL sent by the card sending terminal, obtain the card data according to the card display URL; 卡片展示模块, 设置为: 根据所述卡片数据还原出卡片并进行展示。 The card display module is set to: restore the card according to the card data and display it. 15、 如权利要求 14所述的卡片接收终端, 其中, 15. The card receiving terminal according to claim 14, wherein, 所述卡片数据包括: 卡片素材信息和卡片排版规则; The card data includes: card material information and card layout rules; 其中, 所述卡片素材信息包括以下信息的一种或多种: 文字、 图片、 音 频和视频; Wherein, the card material information includes one or more of the following information: text, pictures, audio and video; 其中, 所述卡片排版规则包括以下信息的一种或多种: 文本对齐方式、 背景显示方式、 字体颜色、 字体大小、 文字样式、 字间距、 行间距和边距; 如所述卡片素材信息包括音频和 /或视频, 则所述排版规则还包括: 音频和 / 或视频的播放控制信息。 Wherein, the card layout rules include one or more of the following information: text alignment, background display mode, font color, font size, text style, word spacing, line spacing and margins; for example, the card material information includes audio and/or video, the typesetting rules also include: audio and/or video playback control information. 16、 如权利要求 14所述的卡片接收终端, 其中, 16. The card receiving terminal according to claim 14, wherein, 所述卡片排版规则保存在可扩展标记语言 XML文件中或 JavaScript对象 标记 JSON文件中; The card layout rules are stored in an extensible markup language XML file or a JavaScript object tag JSON file; 所述卡片展示模块设置为: 根据所述卡片数据还原出卡片并进行展示, 包括: The card display module is configured to: restore cards based on the card data and display them, including: 所述卡片展示模块通过解析卡片数据中的 XML文件或 JSON文件获取 卡片排版规则, 根据所述卡片排版规则将卡片素材信息进行重新组合并展示 出来。 The card display module obtains the card layout rules by parsing the XML file or JSON file in the card data, and recombines and displays the card material information according to the card layout rules. 17、 如权利要求 14-16中任一项所述的卡片接收终端, 其中, 17. The card receiving terminal according to any one of claims 14-16, wherein, 所述卡片数据获取模块设置为: 接收卡片发送终端发送的唯一卡片展示 网址, 包括: 通过以下渠道的任意一种接收卡片发送终端发送的唯一"" ^片展 示网址: a)短消息; b)近场通信 NFC消息; c)网络。 The card data acquisition module is configured to: receive the unique card display URL sent by the card sending terminal, including: receive the unique card display URL sent by the card sending terminal through any of the following channels: a) short message; b) Near field communication NFC message; c) Network.
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