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WO2014099272A1 - Systèmes et procédés d'annonces publicitaires interactives à canaux d'engagement distribué - Google Patents

Systèmes et procédés d'annonces publicitaires interactives à canaux d'engagement distribué Download PDF

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Publication number
WO2014099272A1
WO2014099272A1 PCT/US2013/071539 US2013071539W WO2014099272A1 WO 2014099272 A1 WO2014099272 A1 WO 2014099272A1 US 2013071539 W US2013071539 W US 2013071539W WO 2014099272 A1 WO2014099272 A1 WO 2014099272A1
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WIPO (PCT)
Prior art keywords
content
user
channel
interactive
distributed engagement
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Ceased
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PCT/US2013/071539
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WO2014099272A8 (fr
Inventor
Scott Bedard
Vince BROADY
Ankarino Lara
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THISMOMENT Inc
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THISMOMENT Inc
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Priority claimed from US13/717,690 external-priority patent/US20140100966A1/en
Application filed by THISMOMENT Inc filed Critical THISMOMENT Inc
Publication of WO2014099272A1 publication Critical patent/WO2014099272A1/fr
Publication of WO2014099272A8 publication Critical patent/WO2014099272A8/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q10/40—
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/16—Real estate

Definitions

  • the present invention relates to systems and methods for interactive advertisements with distributed engagement channels for providing content to a user.
  • Such systems and methods are particularly useful in the context of online activities, and may be especially useful in social media and advertising.
  • Such systems and methods enable advertisers to make their ads more relevant to users, and to better maximize online advertisement real estate.
  • advertising networks enable the placement of banner ads on search pages, news sources and other online sites, but require a premium to do so. Further, these ads are typically limited in space. Thus there is typically a tradeoff between user traffic to a channel, and its cost.
  • the product may leverage the user's network to reach additional customers.
  • systems and methods for interactive advertisements and distributed engagement channels are provided. Such systems and methods enable content to be tailored to a user, and have content from a wide range of distribution channels provided to the user through a single ad source. Such systems and methods make interaction with advertisements more appealing to users, and help overcome "banner blindness”.
  • the systems and methods for interactive advertisements generate an interactive bridge control for content.
  • the interactive bridge control includes live statistics that may be collected from other distribution channels.
  • the content is optimized for each distribution channel and each advertisement network with which the advertiser wishes to interact.
  • Distribution channels may include any of social networks, blogs, media sources, news outlets, and retailers, for example.
  • Content optimization relies upon knowing the user's identity (often through a cookie loaded onto their device) and linking the user to a set of preferences that have been compiled from other user interactions. These preferences are known as the user's "psychological profile".
  • the system may identify a target result, and select content which increases the probabilities of the target result occurring based upon the psychological profile.
  • the content may be published on each distribution channel and each advertisement network.
  • the ad When published on an advertisement network the ad includes the interactive bridge control.
  • the system monitors for user interaction with the interactive bridge control. When user interaction is detected with the interactive bridge control a distributed engagement channel may be displayed. These user interactions may also be tracked.
  • the distributed engagement channel is either a mini distributed engagement channel or an expanded distributed engagement channel. Both types of distributed engagement channel include content collected from other distribution channels, although the expanded distributed engagement channel is more content rich than the mini distributed engagement channel. Additionally, the mini distributed engagement channel is displayed in line with the user's browsing. In some cases the expanded distributed engagement channel is a branded website.
  • Figure 1 is an example functional block diagram illustrating users engaging a content management system and advertisement networks, in accordance with some embodiments
  • Figure 2A is an example block diagram for the content management system, in accordance with some embodiments.
  • Figure 2B is an example block diagram for the content generator, in accordance with some embodiments.
  • Figure 3 is an example flow chart for the process of a product provider engaging with a content management system for interactive ad generation, in accordance with some embodiments;
  • Figure 4 is an is an example flow chart for the process of building an interactive bridge button, in accordance with some embodiments;
  • Figure 5 is an example flow chart for interactive ad management, in accordance with some embodiments;
  • Figure 6 is an example flow chart for content management system operation, in accordance with some embodiments.
  • Figure 7 is an example flow chart for content optimization, in accordance with some embodiments.
  • Figure 8 is an example flow chart for feedback analysis, in accordance with some embodiments.
  • Figure 9 is an example flow chart for user tracking, in accordance with some embodiments.
  • Figure 10A is an example screenshot of an interactive advertisement, in accordance with some embodiments.
  • Figure 10B is an example screenshot of a mini distributed engagement channel, in accordance with some embodiments.
  • Figure IOC is an example screenshot of an extended distributed engagement channel, in accordance with some embodiments.
  • Figure 10D is an example screenshot of a branded channel, in accordance with some embodiments.
  • FIGS 11 A and 1 IB are example illustrations for computer systems configured to embody the automated reprogramming system, in accordance with some embodiments.
  • the present invention relates to a novel and improved means, systems and methods for providing and managing interactive ads which enable distributed engagement channels (DECs). These systems and methods may be particularly useful within social media settings, where user data is rich, but may be extended to any suitable platform. Additionally, the following systems and methods are reliant upon content being unicast to the user, as opposed to broadcasted content.
  • DECs distributed engagement channels
  • media sources such as YouTube
  • news outlets such as CNN online
  • online retailers such as Amazon
  • content is commonly utilized in this disclosure to mean advertisements, promotions or offers (monetization vehicles) it is entirely possible that content may include non-advertisement content. It may be desirable to capture the user's interest for as long as possible, since many websites are valued based upon user traffic. By tailoring content displayed upon the website to the user, and making advertisements interactive, they may spend more time on the particular site without the desire to navigate away from the content provider.
  • Figure 1 is an example functional block diagram 100 illustrating users 102a to 102m engaging distribution channels 104a to 104n in conjunction with a content management system 110 to tailor the content displayed, and deliver interactive advertisements.
  • two users 102a to 102m are seen interacting with one or more distribution channels 104a to 104n.
  • distribution channels 104a to 104n are illustrated in this example illustration, it is considered within the scope of this disclosure that a wide variety of websites may be accessed by the users 102a to 102m, including entertainment sites, news outlets, retailers, search engines, blogs, informational and reference pages, websites for organizations, social media sites, branded websites, or any other distribution channel accessible by a user.
  • the distribution channels 104a to 104n are accessed by the users 102a to
  • the computer network 106 is the internet; however, it is possible that the computer network 106 may include any wide area network, local area network, company network, interactive television network, etc.
  • the computer network 106 additionally couples the distribution channels 104a to 104n to a content management system 110 and advertisement network(s) 112.
  • the advertisement network(s) 112 may receive content from the content management system 110 in the form of advertisements with an interactive bridge field or "button" that links the advertisement to one or more Distributed Engagement Channels (DECs).
  • DECs Distributed Engagement Channels
  • the DECs may integrate content from one or more of the
  • distribution channels 104a to 104n in order to seamlessly develop an expanded interface for the user.
  • DECs will be described in greater detail below.
  • a user 102a may access a distribution channel
  • the distribution channel 104a provides content to the user 102a.
  • the content provided to the user 102a may be selected by the content management system 110.
  • the content management system 110 operates in the background to analyze the sentiments of the user 102a to determine what content will be provided to the user.
  • the content management system 110 is capable of tying each user 102a to a persistent identification, and is linked to the user's 102a identification in each distribution channel they frequent. This persistent identification allows the sentiment of the user 102a to be tracked across various social networks 104a to 104n (or other distribution channels). This enables the content management system 110 to learn about the user 102a, develop a personality profile, and make more exact predictions regarding how the user 102a will react to any particular content.
  • the ad network 112 provides banner ads (or other online advertisements) to the distribution channels in reaction to the content management system 110.
  • these ads include an interactive bridge button which links the ad to one or more DECs populated with information being derived from the product's branded website, or social media sites for the product.
  • the content management system 110 is provided content for the shoe, including advertisement images, possibly multimedia content (e.g. promotional video), taglines, statistics, and feeds from one or more distribution channels which are centered on the product.
  • the content management system may then optimize this content for display on any number of distribution channels.
  • a branded website may include all the content
  • a YouTube channel may have a description of the product uploaded along with the promotional video.
  • a Facebook page, and Twitter feed could be generated for the product (in addition to other channels).
  • content developed on these channels may be tracked by the content management system 110 and utilized to populate the DEC or even the interactive bridge button, as will be discussed in greater detail below.
  • This collected content may include the number of "likes" for example, as well as comments by users.
  • the content management system 110 also provides the content for the product to the ad networks 112 with an embedded interactive bridge button.
  • the ad networks (such as AdChoice) may then post the advertisements on banners or other real estate on other distribution channels in accordance with their own selection criteria, or according to the direction of the content management system 110.
  • AdChoice AdChoice
  • the content management system may dictate ad display in response to tracking user identity and analyzing the user's sentiment and personality.
  • the interactive bridge button may include a simple field that, when selected by the user, displays a mini DEC or expanded DEC, which incorporates content from the content management system and that is collected from the branded websites and/or social media sites.
  • the DEC may include recent comments on the product, live statistics (such as "likes", followers, number of users viewing the product, number of recent sales, etc.).
  • the DEC may also include more traditional content such as images of the product, slogans and media.
  • FIG. 2 A is an example block diagram for the content management system 110, in accordance with some embodiments.
  • the content management system 110 includes a server 202, a content generator 204, and an interactive bridge manager 206.
  • Each of these subsystems is a logical component of the content management system 110 and is logically coupled to one another.
  • the coupling may be merely logical in nature.
  • the coupling may include a physical connection, such as a central bus.
  • Each component of the content management system 110 may likewise access the computer network 106.
  • the server 202 may interact directly with the social networks 104a to 104n (or other distribution channels) in order to provide the content selection for a given user 102a, as well as interact with the ad networks 112.
  • the interactive bridge manager 206 may generate the interactive bridge button for inclusion in the advertisements, which DECs they link with, and which content (comments, live stats, etc.) they pull from. In some embodiments, the generated interactive bridge button may even include live statistics or other personalized content for the user. Likewise, the content generator 204 may utilize content to optimize it for each distribution channel as described above.
  • FIG. 2B provides even greater detail of some example content generator 204, useful in association with some embodiments.
  • a profile for the user 102a may be employed by a sentiment analyzer 212 in order to generate probabilities that the given user 102a will react positively to a given piece of content.
  • the profiles and available content may be stored within a database 218.
  • a content reprogramming system 214 may take the selected content and reprogram the distribution channel 104a to include the content. This may include formatting the content in a manner acceptable to the distribution channel 104a.
  • An automated learning system 216 may analyze feedback provided by the user 102a in order to populate or update that individual's profile. This "learning" element of this example content generator 204 may occur across multiple social networks 104a to 104n and other distribution channels, thereby providing the content generator 204
  • FIG. 3 is an example flow chart 300 for the process of a product provider (advertiser) engaging with a content management system for interactive ad generation, in accordance with some embodiments.
  • a content provider may log into the content management system (at 302), and provide advertisement content to said content management system (at 304).
  • the content management system may build exports for advertisement networks and the distribution channels (at 306) using the content. This may include optimizing content for each channel's capabilities, real estate availability, viewer demographics, etc.
  • the interactive bridge button may be generated (at 308).
  • Figure 4 provides a more detailed example process for the generation of the interactive bridge button.
  • the type of statistics to be displayed in the interactive bridge button may be configured (at 402), as well as the frequency of statistics updating (at 404). These statistics may be intended for display in the distributed engagement channel, or even on the button located in the advertisement.
  • the social streams may be managed (at 310). This includes compiling comment streams from various distribution channels, and other statistics from the distribution channels. The system may also select which content is to be displayed at each distribution channel (at 312). Lastly, the ad networks for display of the ads may be selected (at 314). As previously noted, content selection and publishing selections may rely upon user sentiments and personalities in order to increase effectiveness of advertisements. Specific means of accomplishing content selection will be described in more detail below. [0053] Figure 5 is an example flow chart 500 for interactive ad management
  • This process begins with the publishing (at 502) of the ad shell to each ad network that had previously been selected.
  • the ad shell may include flash, java or other known methods.
  • the ad is run by the network (at 504).
  • the content is optimized for display at the distribution point the ad is located at (at 506) if the ad code is capable of determining its location. For example, some sites may complement a particular ad color scheme better than others, and as such the ad may be optimized for demographic or aesthetic appeal at the particular distribution point.
  • the ad makes a call for the interactive bridge button (at 508) including live stats and/or other content to be displayed.
  • the interactive button may overcome "banner blindness" that is common to many web users.
  • the ad code calls the content management system for a mini or expanded distributed engagement channel (at 512).
  • the mini or expanded distributed engagement channel is a function of the content provided by the advertiser and/or user generated content across any of the distribution channels.
  • FIG. 6 is an example flow chart 600 for content management system operation as observed by a user system, in accordance with some embodiments.
  • the user sees the advertisement and interacts by selecting the interactive bridge button (at 602).
  • the system determines if the user is known (at 604) by looking for a persistent identification of the user. Users are "known" when they can be tied to a psychological profile.
  • the content management system may identify tracking cookies upon the user's computer (or other computational device, such as tablets, mobile devices, etc.). If no identifying cookie exists, some embodiments of the content management system may alternatively identify the user by device MAC address or other indication. In some embodiments, the user is known if she is logged into the distribution channel.
  • a user must supply a password and username to access their profile in Facebook or Twitter.
  • the distribution channel can use this authentication process in order to inform the content management system of the user's identity.
  • the content management system may be able to track users even when they are using different devices, and across different unrelated distribution channels. If the user is not known a cookie (or other identifier) may be dropped onto the user's system (at 606). This identifier facilitates tracking the user across various distribution channels (such as Twitter and Facebook, for example).
  • History analysis may include accessing the user's psychological profile from storage. Alternatively, if the user is not known, an ID may be generated for the user which is associated with a new user psychological profile.
  • the new psychological profile may be blank initially, or may include one of potentially several default profiles based upon "stereotypical" users that access the distribution channel, or otherwise based upon the user's activity.
  • the psychological profile may include any number of variables that can be utilized to model user response to content.
  • a psychological profile may include sentiments, interests, demographics, states of mind, habits, and networks, for example.
  • Sentiments may indicate an overall personality such as "negative”, or "optimistic”.
  • Interests may include topics the user is interested in, such as “movies”, “fashion” or “food”.
  • Demographics may include information such as age, race, gender, and socioeconomics.
  • States of mind may include overarching themes the user is involved in, such as “getting married”, “having a baby”, “buying a house” or other such life events that are persistently impacting the user.
  • Habits may include behavioral habits such as being a "purchaser” or "sharer”.
  • Network may include the user's friend lists and other contacts.
  • the system queries the database for the content that is available for display to the user (at 704).
  • the desired result is then determined by the system (at 706).
  • the desired result in the case of an advertisement, may include the user clicking upon the ad, or accessing the website that the advertisement is promoting. If the content is non- advertisement material, the desired result may include staying longer on the webpage, or exploring the content in greater detail.
  • Other desirable results may include sharing of the content, making a purchase, broadcasting the content, or building up reputation of the content (typically through positive comments).
  • the system identifies which result is desired, it then models the probability of that result occurring for each of the available items of content based upon the user profile (at 708). This modeling may compare how other users with similar psychological profiles reacted to the content in order to build a probability function where each category in the psychological profile is a variable. The system may then optimize for the largest probability of the result occurring, given the available content. In some embodiments, vector analysis, or other optimization techniques may be employed for selection of content.
  • the system collects feedback from the user (at 710) in response to the content.
  • This feedback may include a comment, a desired result, or some other action by the user.
  • the feedback may be analyzed for sentiment and the user's psychological profile may be updated (at 712).
  • FIG 8 an example flow chart for the process of feedback analysis is illustrated.
  • the user's comment or action is received (at 802), and the comment or action is incorporated into the user's
  • the system determines if the user's sentiment is positive (at 714), and if so maintains the content and awaits further user feedback.
  • the system may select alternative content (at 716) using the updated psychological profile and probabilities.
  • the system may build out a robust psychological profile for the user and leverage the profile to maximize the chance that content will have a desired result. If the system receives a negative feedback from the user, the profile is updated, and the content reviewed for alternatives. This ensures the user is consistently provided relevant and desirable content.
  • the system may display a distributed engagement channel to the user (at 610).
  • the distributed engagement channel may be a smaller and content poor mini-DEC which provides the user a taste of the product features and live stats.
  • an expanded DEC may be illustrated.
  • the expanded DEC may even be a social media distribution channel or full branded website (i.e. "landing page").
  • FIG. 9 An ad report dashboard is generated (at 902) which illustrates publishers versus performance metrics. The system compiles the ad interactions across all publishers (at 904) and rates the publisher utility for a given ad. Below is an example of a tracking dashboard:
  • the metrics include trailer views, social posts, and user generated content entries.
  • the channels include Facebook, YouTube, and advertisement networks (including at least New York Times, CNET and Yahoo !).
  • the advertiser can get a picture of the relative utility of each channel. For example, NY Times and CNET generate significantly less user interactions than Yahoo! In this example. In this manner the system may rate publisher utility for a given ad (at 906).
  • tracking of user interaction relies upon the existence of a persistent identity for a given user.
  • this persistent identity may take the form of a cookie residing on the user's computer.
  • FIGS 10A to 10D provide some example screenshots to better illustrate the disclosed systems and methods.
  • a banner ad 1002 that has been generated from the content is illustrated.
  • This banner ad 1002 is exemplary in nature, and is not intended to limit the scope of the present disclosure.
  • the banner ad may be for sporting footwear.
  • the advertisement includes an image intended to draw in the user's attention, and possibly a slogan.
  • Content of the ad may vary depending upon content, product being advertised, expected audience, etc.
  • the advertisement includes an interactive bridge button 1004, which may include live statistics pulled from one or more other distribution channels.
  • the system may display the mini DEC 1012, shown in Figure 10B, in line with the user's current web browsing.
  • the interactive bridge button 1004 may cause an expanded DEC 1022 to be displayed, as shown in Figure IOC.
  • the expanded DEC may even include a branded website 1032, as seen in relation to Figure 10D.
  • the mini DEC 1012 may expand from the ad to enable in-line viewing of the content, without redirecting the user. This unobtrusive means for increasing user interaction is minimally disruptive to the user, thereby increasing likelihood of future interactions.
  • the mini DEC 1012 still includes the interactive bridge button 1004 to enable a user to interact further and be routed to an expanded DEC or branded webpage. Additionally the mini DEC includes more content that is collected from the distribution channels. This makes the mini DEC relevant to the user, incorporates real time and social elements, and is more likely to capture user attention. This content may be optimized based upon the user's profile, and may include any of media, statistics, other user comments, or the like.
  • the expanded DEC may include much of the same sort of content as present on the mini DEC, but since real estate is less limited, more content is provided.
  • the branded distribution channel 1032 may include many of the same elements as the mini and expanded DECs, but may be entirely dedicated to the product. This is the stereotypical "landing page" known in the art, except that the website may include comments and statistics collected from alternate distribution channels, and may even be optimized for the user depending upon their personality profile.
  • the personality profile generated for the user may even be employed to determine if the user is directed to the mini DEC, expanded DEC or branded website based upon previous user interactions and their response. For example, one user may be annoyed by a redirection away from their current browsing and thereby avoid clicking on banner ads. If this information is stored in the personality profile, the system may utilize a mini DEC for this user to make interaction more appealing. In contrast, another user may not mind redirection, and in fact is more likely to make a desired result (i.e. comment, sharing, purchase, etc.) if on the branded website. For such a user, the system may forgo the mini DEC, and instead directly display the branded distribution channel to the user upon interaction.
  • Figures 11A and 1 IB illustrate a Computer System 1100, which is suitable for implementing embodiments of the present invention.
  • Figure 11 A shows one possible physical form of the Computer System 1100.
  • the Computer System 1100 may have many physical forms ranging from a printed circuit board, an integrated circuit, and a small handheld device up to a huge super computer.
  • Computer system 1100 may include a Monitor 1102, a Display 1104, a Housing 1106, a Disk Drive 1108, a Keyboard 1110, and a Mouse 1112.
  • Disk 1114 is a computer-readable medium used to transfer data to and from Computer System 1100.
  • Figure 1 IB is an example of a block diagram for Computer System 1100.
  • Processor(s) 1122 also referred to as central processing units, or CPUs
  • Memory 1124 includes random access memory (RAM) and read-only memory (ROM).
  • RAM random access memory
  • ROM read-only memory
  • RAM random access memory
  • ROM read-only memory
  • Both of these types of memories may include any suitable of the computer-readable media described below.
  • a Fixed Disk 1126 may also be coupled bi-directionally to the Processor 1122; it provides additional data storage capacity and may also include any of the computer-readable media described below.
  • Fixed Disk 1126 may be used to store programs, data, and the like and is typically a secondary storage medium (such as a hard disk) that is slower than primary storage. It will be appreciated that the information retained within Fixed Disk 1126 may, in appropriate cases, be incorporated in standard fashion as virtual memory in Memory 1124.
  • Removable Disk 1114 may take the form of any of the computer- readable media described below.
  • Processor 1122 is also coupled to a variety of input/output devices, such as Display 1104, Keyboard 1110, Mouse 1112 and Speakers 1130.
  • an input/output device may be any of: video displays, track balls, mice, keyboards, microphones, touch-sensitive displays, transducer card readers, magnetic or paper tape readers, tablets, styluses, voice or handwriting recognizers, biometrics readers, motion sensors, brain wave readers, or other computers.
  • Processor 1122 optionally may be coupled to another computer or telecommunications network using Network Interface 1140. With such a Network Interface 1140, it is contemplated that the Processor 1122 might receive information from the network, or might output information to the network in the course of performing the above-described multi-merchant tokenization.
  • method embodiments of the present invention may execute solely upon Processor 1122 or may execute over a network such as the Internet in conjunction with a remote CPU that shares a portion of the processing.
  • embodiments of the present invention further relate to computer storage products with a computer-readable medium that have computer code thereon for performing various computer-implemented operations.
  • the media and computer code may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well known and available to those having skill in the computer software arts.
  • Examples of computer-readable media include, but are not limited to: magnetic media such as hard disks, floppy disks, and magnetic tape; optical media such as CD-ROMs and holographic devices; magneto-optical media such as floptical disks; and hardware devices that are specially configured to store and execute program code, such as application-specific integrated circuits (ASICs), programmable logic devices (PLDs) and ROM and RAM devices.
  • Examples of computer code include machine code, such as produced by a compiler, and files containing higher level code that are executed by a computer using an interpreter.
  • the present invention provides systems and methods for interactive advertisements that link to distributed engagement channels. Such systems and methods reduce "banner blindness" in online advertising by displaying an interactive bridge field within the ad to users.
  • the interactive bridge field may include live statistics pulled from a wide range of distribution channels.
  • the systems and methods may display an expanded or mini DEC to the user for enhanced user experience.

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Abstract

La présente invention concerne des systèmes et procédés de génération d'annonces publicitaires interactives, qui comportent une commande de pont interactive. La commande de pont interactive peut comporter des statistiques en temps réel qui sont recueillies à partir d'autres canaux de distribution. Le contenu est optimisé pour chaque canal de distribution et chaque réseau publicitaire avec lequel l'annonceur souhaite interagir. Les canaux de distribution peuvent comporter l'un quelconque parmi des réseaux sociaux, des carnets sur le Web, des sources médiatiques, des organes d'information et des détaillants, par exemple. Le contenu optimisé est publié sur chaque canal de distribution et chaque réseau publicitaire. Lorsqu'elle est publiée sur un réseau publicitaire, l'annonce publicitaire comporte la commande de pont interactive. Le système surveille ensuite l'interaction utilisateur avec la commande de pont interactive. Lorsqu'une interaction utilisateur est détectée avec la commande de pont interactive, un canal d'engagement distribué peut être affiché. Ces interactions utilisateur peuvent également être suivies.
PCT/US2013/071539 2012-12-17 2013-11-22 Systèmes et procédés d'annonces publicitaires interactives à canaux d'engagement distribué Ceased WO2014099272A1 (fr)

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US13/717,690 US20140100966A1 (en) 2012-10-04 2012-12-17 Systems and methods for interactive advertisements with distributed engagement channels
US13/717,690 2012-12-17

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WO2014099272A1 true WO2014099272A1 (fr) 2014-06-26
WO2014099272A8 WO2014099272A8 (fr) 2014-12-11

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WO2012070797A2 (fr) * 2010-11-22 2012-05-31 Chang Man-Ik Système et procédé de fourniture de service de réseau social
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