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WO2014051261A1 - Method and system for providing chat interface - Google Patents

Method and system for providing chat interface Download PDF

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Publication number
WO2014051261A1
WO2014051261A1 PCT/KR2013/007599 KR2013007599W WO2014051261A1 WO 2014051261 A1 WO2014051261 A1 WO 2014051261A1 KR 2013007599 W KR2013007599 W KR 2013007599W WO 2014051261 A1 WO2014051261 A1 WO 2014051261A1
Authority
WO
WIPO (PCT)
Prior art keywords
chat room
chat
setting information
interface
room setting
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2013/007599
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French (fr)
Korean (ko)
Inventor
정준혁
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Wonder People Co Ltd
Original Assignee
Wonder People Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020120139351A external-priority patent/KR20140042615A/en
Application filed by Wonder People Co Ltd filed Critical Wonder People Co Ltd
Publication of WO2014051261A1 publication Critical patent/WO2014051261A1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry

Definitions

  • the present invention relates to a method and a system for providing a chat interface, and more particularly, to a method and a system for providing a chat interface, in which an advertiser sets an advertisement to be applied to a chat room and provides a chat room to which an advertisement is applied to a user to effectively advertise a product. will be.
  • an advertising method of displaying an advertisement in a chat or a messenger used by a PC user is increasing as a method of advertising using a chat application.
  • the advertiser sets an advertisement to be displayed in the chat room, provides the chat room setting information containing the advertisement to the user terminal, when the user selects any one of the plurality of chat room setting information to create a chat room,
  • the advertisement is set by the advertiser in the generated chat room.
  • an advertisement may be provided according to a condition (scenario, etc.) set by an advertiser, and an advertisement that may induce a user's participation by providing an input means for the advertisement.
  • the chat room interface providing method setting the chat room setting information including information on one or more advertising objects constituting the chat interface of the chat room Providing a chat room setting interface for an advertiser terminal, receiving first chat room setting information from the advertiser terminal, generating at least one chat room to which the first chat room setting information is applied, and a user participating in the chat room.
  • the method may include providing a chat interface to which the first chat setting information is applied to a terminal.
  • the chat interface providing method provides a chat room setting interface for setting chat room setting information including information on one or more advertisement objects constituting a chat interface of a chat room to an advertiser's terminal.
  • Chat room setting unit for receiving information
  • Chat room setting unit for receiving at least one or more of the chat room setting information received from the chat room setting unit, selecting the chat room setting information to be applied to the newly created chat room, the user terminal participating in the chat room
  • a chat service unit providing a chat interface to which the chat setting information selected by the chat room generation unit is applied, a condition for providing an event optical customer to the chat room, and an input interface for performing an event to a user terminal participating in the chat room;
  • Chat room including event part Emitter can provide an interface system provides.
  • the advertiser sets an advertisement to be displayed in the chat room, and provides the chat room setting information in which the advertisement is set to the user terminal, so that the user sets the chat room.
  • an advertisement set by an advertiser may be provided to the generated chat room. This allows natural promotion for users who receive chat services.
  • some embodiments of the present invention may provide an advertisement that can induce a user's participation by providing an advertisement according to a condition (scenario, etc.) set by an advertiser, and providing an input means for the advertisement.
  • a condition scenario, etc.
  • FIG. 1 is a block diagram of a chat interface providing system according to an embodiment of the present invention.
  • FIG. 2 is a block diagram illustrating a chat interface providing server according to an embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating a chat interface providing method according to an embodiment of the present invention.
  • 4 to 8 are exemplary views for explaining a chat interface providing method according to an embodiment of the present invention.
  • FIG. 1 is a block diagram illustrating a chat interface providing system according to an embodiment of the present invention.
  • the chat interface providing system 100 may include an advertiser terminal 10, a user terminal 11, and a chat interface providing server 20.
  • the network N may include a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal local area network (PAN), and a mobile communication network (PAN). It can be implemented in all kinds of wired and wireless networks such as mobile radio communication network or satellite communication network.
  • LAN local area network
  • WAN wide area network
  • VAN value added network
  • PAN personal local area network
  • PAN mobile communication network
  • the advertiser terminal 10 and the user terminal 11 may be implemented as a computer, a portable terminal, or a television that can be connected to a remote server through a network N or connectable to other terminals and servers.
  • the computer includes, for example, a laptop, desktop, laptop, etc., which is equipped with a web browser
  • the portable terminal is, for example, a wireless communication device that ensures portability and mobility.
  • the television may include an Internet Protocol Television (IPTV), an Internet Television (Internet Television), a terrestrial TV, a cable TV, or the like.
  • IPTV Internet Protocol Television
  • Internet Television Internet Television
  • the advertiser terminal 10 is a user terminal for generating chat room setting information in which an advertisement to be displayed in a chat room is set.
  • the user terminal 11 may receive a chat interface from the chat interface providing server 20, and provides a plurality of chat room setting information. By selecting any one of them, a chat room to which an advertisement set by an advertiser is applied may be generated and a chat service may be received.
  • the division of the advertiser terminal 10 and the user terminal 11 is not according to the difference in the configuration of the terminal, but is divided according to the difference in role for convenience.
  • the advertiser is not interpreted as a general advertiser who is the subject of advertising activity, but includes a person in charge of executing an advertisement, a manager or an agent authorized by the authority.
  • chat interface providing server 20 may communicate with the advertiser terminal 10 and the user terminal 11 through the network (N). Detailed description of the chat interface providing server 20 will be described in detail below with reference to FIG. 2.
  • FIG. 2 is a block diagram showing the configuration of a chat interface providing server according to an embodiment of the present invention.
  • 'Chat interface' is a graphical user interface provided from the chat interface providing server 20 to the user terminal 11, a data input / output interface for opening a chat room or a chat room for a chat service between the user terminal 11 Data input / output interface.
  • the advertisement object may be provided in at least some of the elements constituting the layout of the chat room or in the form of a chat message or a popup. For example, it may be displayed in a skin of a chat room, a chat room wallpaper, a part area displayed on the chat room desktop, or an area in which chat contents are provided, and may be provided as a background music of a chat room or an effect sound for a specific action.
  • the advertisement object may include input means for receiving information from the advertisement content and the user.
  • 'Ad content' is data provided to a user when an advertisement object is provided in a chat window.
  • images, videos, audio data, and the like may be included.
  • 'Input means' is an interface for receiving information from a user through an advertisement object.
  • a button, an input window, or a dialog may be included.
  • 'Chat room setting information' is information set by the advertiser terminal 10 for one or more advertisement objects to be provided to the user through a chat room.
  • the advertisement content constituting the advertisement object, the location where the advertisement object is provided, and the advertisement object are provided. Order, the time at which the advertisement object is provided, or the conditions under which the advertisement object is provided.
  • the advertisement object may be provided to the chat room according to the occurrence of the event.
  • the chat room may provide an advertisement object corresponding to the completed condition, such as a quiz, a survey, an electronic coupon, a game, and a purchase of a product. It may be provided with an input means for performing.
  • 'Chat room setting interface' is a graphic-based user interface provided from the chat interface providing server 20 to the advertiser terminal 10, the user (advertiser) of the advertiser terminal 10 for one or more advertisement objects to be provided to the chat room Interface for entering chat room setting information.
  • the chat room setting information list is a collection of a plurality of chat room setting information input by a plurality of advertisers, and is provided to the user terminal 11 when the user terminal 11 creates a chat room.
  • 'Activity' refers to an add-on that requires user interaction with an advertising object. For example, a game, electronic coupon, quiz, survey, or purchase or joint purchase of a product included in at least some of the advertising object. Can be.
  • An activity is provided with an "input means" because it requires user interaction.
  • the chat interface providing server 20 includes a chat room setting unit 201, a payment unit 202, a chat room generation unit 203, a chat service unit 204, and an event unit 206. can do.
  • Chat interface providing server 20 includes a chat room setting unit 201.
  • the chat room setting unit 201 may provide a chat setting interface to the advertiser terminal 10, may receive chat room setting information input from the advertiser terminal 10, and may receive the plurality of chat room setting information received. It can be organized into a list.
  • the chat room setting unit 201 may receive, as chat room setting information, a condition that an arbitrary advertisement object is provided from the advertiser terminal 10.
  • the condition input from the advertiser terminal 10 may include the number of participants in the chat room, the time of a certain interval, the duration of time after the chat room is generated or the input of a specific word of the chat content of the participants.
  • an advertisement object provided under such an event occurrence is referred to as an “event optical customer body”.
  • the chat interface providing server 20 may include a payment unit 202.
  • the payment unit 202 is the number of times that the chat room setting information set by the advertiser terminal 10 can be applied to the chat room generated by the user terminal 11, the duration of the application, the period of time that can be applied or chat of the chat room is applied Information such as the number of people who can participate can be received from the advertiser terminal 10, and the advertisement amount can be calculated based on the information.
  • the payment unit 202 may receive the advertisement amount determined in this way from the advertiser terminal 10, and may receive one of prepaid or postpaid payment as the payment time from the advertiser, and as a payment method, a point, a mobile phone payment, a credit card, All payment methods used in electronic commerce such as bank transfer can be paid in any one or more ways.
  • Chat interface providing server 20 may include a chat room generation unit 203.
  • the chat room generating unit 203 may provide the chat room setting information list to the user terminal 11 and generate a chat room to which the chat room setting information selected by the user terminal 11 is selected from the chat room setting information list.
  • the chat room generation unit 203 may randomly select any one of the chat room setting information included in the chat room setting information list, and apply the selected chat room setting information to the chat room generated by the user terminal 11.
  • the chat interface providing server 20 may include a chat service unit 204.
  • the chat service unit 204 may provide a chat interface for transmitting and receiving data, such as text and images, to the user terminal 11 participating in the chat room generated by the user terminal 11.
  • the chat interface providing server 20 includes an event unit 205.
  • the event unit 205 may determine whether a preset condition is completed for the event optical customer, and may provide the event optical customer to the chat room generated by the user terminal 11 when the preset condition is satisfied. .
  • FIG. 3 a chat interface providing method according to an embodiment of the present invention will be described with reference to FIG. 3, and FIGS. 4 to 8 will be described as specific examples of each step.
  • FIG. 3 is a flowchart illustrating a process of providing a chat interface in a chat interface providing system according to an embodiment of the present invention.
  • the method for providing a chat interface according to the embodiment shown in FIG. 3 includes the steps of time series processing in the chat interface providing server 20, the advertiser terminal 10, and the user terminal 11 shown in FIG. can do. Therefore, although omitted below, the above descriptions regarding the chat interface providing server 20 shown in FIG. 2 may be applied to a method of providing a chat interface according to the embodiment shown in FIG. 3.
  • 4 to 8 are exemplary views for explaining a method of providing a chat interface according to an embodiment of the present invention.
  • FIG. 4 is an exemplary view for explaining a method of providing a chat interface according to an embodiment of the present invention.
  • FIG. 4 is an exemplary view showing a screen of an advertiser terminal 10 provided with a chat room setting interface.
  • FIG. 5 is an exemplary view for explaining a method of providing a chat interface according to an embodiment of the present invention.
  • the screen of the advertiser terminal 10 for paying the advertisement amount is shown. It is an illustration.
  • FIG. 6 is an exemplary view for explaining a method of providing a chat interface according to an embodiment of the present invention.
  • FIG. 6 is an exemplary view showing a screen of a user terminal 11 that establishes a chat room.
  • FIG. 7 is an exemplary view for explaining a method of providing a chat interface according to an embodiment of the present invention.
  • a chat interface to which the chat room setting information set by the advertiser terminal 10 is applied is provided to the user terminal 11.
  • the chat interface for providing an event is a user. It is an exemplary diagram showing a screen displayed on the terminal 11.
  • the chat interface providing server 20 may provide a chat room setting interface for setting the chat room setting information to the advertiser terminal 10, from the advertiser terminal 10. Chat room setting information may be received (S300).
  • the provided chat room setting interface may be provided in the form of a GUI to the advertiser terminal 10, for example, may be provided in the form of a dialog, or may be provided as an input window for the user to directly input. .
  • the advertiser terminal 10 may input chat room setting information, which may include an advertisement object to be applied to the chat room, a position to be provided to the advertisement object, a time to be provided, or one or more conditions to be provided to the advertisement object through the provided chat room setting interface. Can be.
  • the advertiser of the advertiser terminal 10 may input an advertisement object to be provided to the chat room in the advertisement object input window 402. Enter the location 404 of the chat room to provide the advertisement object, the size of the advertisement object provided to the chat room 405, the time provided to the chat room 406 or the number of times provided (407) in the ad range input window 403 can do.
  • the chat interface providing server 20 may receive chat room setting information from the advertiser terminal 10 and receive a plurality of chat room setting information received from a plurality of advertiser terminals.
  • the collected chat room setting information list can be configured and managed (S301).
  • the chat interface providing server 20 may receive the advertisement amount from the advertiser terminal 10 (S302).
  • the chat interface providing server 20 may receive an exposure amount of the chat room to which the chat room setting information input from the advertiser is applied from the advertiser terminal 10.
  • the advertiser terminal 10 may set the number of chat rooms to which the chat room setting information is applied, the time at which the chat room setting information is applied, or the number of people who can participate in the chat room to which the chat room setting information is applied.
  • the advertisement amount may be determined based on the exposure amount information input by the advertiser terminal 10, and the determined advertisement amount may be paid from the advertiser terminal 10.
  • the amount of the advertisement may be determined based on any one or more of the number of chat rooms to which the chat room setting information is applied, the time duration for which the chat room setting information is applied, or the number of people who can participate in the chat room to which the chat room setting information is applied.
  • the chat interface providing server 20 may notify the advertiser terminal 10 of the advertisement amount 3,000,000 won (411) through the payment information window 410, and to pay for the payment.
  • the means may provide a card 412, a bank transfer 413, a point 414, or the like.
  • the method of subtracting the advertising amount according to the application of the chat room setting information It may be paid as, or after counting the exposure amount for a certain period, the determined advertising amount may be paid from the advertiser terminal (10).
  • the chat interface providing server 20 may generate a chat room and provide the chat room to the user terminal 11 (S303).
  • the chat interface providing server 20 may provide a chat interface for generating a chat room to the user terminal 11.
  • a user of the user terminal 11 may open a chat room by directly setting a chat room title, the number of chat participants, an advertisement object, or any of the chat room setting information lists transmitted from the chat interface providing server 20. You can open a chat room by selecting one chat room setting information.
  • the user may select one chat room setting information from the chat room setting information list provided from the chat interface providing server 20, or may receive arbitrary chat room setting information by the chat interface providing server 20.
  • the chat room setting information list 420 may be provided on the screen of the user terminal 11 for opening a chat room, and the chat room setting information, which is the chat room setting information input from each advertiser terminal 10, may be provided.
  • Congdabang (422), mom lunch box (423), Dad lunch box (424) by selecting a star room 421 can open a chat room.
  • the user when opening a chat room, the user may apply the chat room setting information, and after the user creates the chat room, the chat room setting information may be changed and applied by the user or the advertiser's selection.
  • Chat room setting information is applied to the opened chat room, and the advertisement object included in the chat room setting information may be provided in the skin of the chat room, the desktop of the chat room, some areas displayed on the desktop of the chat room, and an area where the chat contents are displayed.
  • the chat interface providing server 20 may provide a chat service to the opened chat room.
  • the user terminal 11 may display the generated chat room 430.
  • the chat room 430 may display a conversation 433 between participants.
  • the chat room information area 431 has a title of 'The room of the boss's work order received before work on a burning Friday, and' 8 people 'and '10 people who can participate' in the chat room 430.
  • Person information can be displayed, and certain areas of the chat room, 'Do you know the taste of coffee?
  • Advertisement 432, 'Come to a different room' may be displayed, and the advertisement trademark 434 may be displayed as a background of a chat room. That is, the advertisement phrase 432 and the advertisement trademark 434 may be displayed as the advertisement object set by the advertiser.
  • chat room setting information and other chat room setting information applied may be changed and applied according to a selection of a user or an advertiser participating in the opened chat room.
  • a user who participates in a chat room with chat room setting information applied can select another chat room setting information to change the skin of the chat room, the desktop, some areas displayed on the desktop, or an advertisement object displayed in the area where the chat contents are displayed.
  • the changed chat room setting information may be applied to all chat rooms to which the chat room setting information is applied.
  • the chat interface providing server 20 may selectively provide the event light customer body when specific conditions for the event light customer body included in the chat room setting information are completed (S304).
  • the chat interface providing server 20 may provide an advertisement object to one or more chat rooms to which the chat room setting information of the advertiser terminal 10 is applied according to the condition set by the advertiser terminal 10 or the selection of the advertiser.
  • the chat interface providing server 20 provides an advertisement object to a plurality of chat rooms to which the chat room setting information generated by the corresponding advertiser terminal 10 is applied at a specific time or a predetermined time interval set by the advertiser terminal 10.
  • the advertisement object may be immediately provided to the chat room according to the selection of the advertiser terminal 10.
  • the chat interface providing server 20 may check whether the event condition received from the advertiser terminal 10 is satisfied, and if the event condition is satisfied, the event optical customer may be provided to the user terminal 11. For example, the number of people participating in the chat, the content of the conversation, such as a certain word can be confirmed whether the condition is satisfied, and if the conditions are satisfied, input means (buttons, etc.) for receiving separate information from the chat room participants.
  • input means buttons, etc.
  • an event fan customer may include activities such as a game, a survey, an electronic coupon, and a product purchase, and input information for performing a game, a questionnaire, an electronic coupon, and a product purchase to the event fan customer. It may include a button for receiving, an input window, or a dialog box.
  • Event Has begun. 3 limited coupons present! Event light customer body may be provided through a pop-up (442).
  • the chat interface providing server 20 may provide a 'star coffee shop Americano free coupon' 443 as an activity dependent on the event light customer, and includes an input means 444 that is a 'get' button for receiving a free coupon. Can be provided.
  • the chat interface providing method according to the embodiment described with reference to FIG. 3 may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by the computer.
  • Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media.
  • computer readable media may include both computer storage media and communication media.
  • Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.
  • Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.
  • the user terminal 10 may be a mobile terminal such as a portable mobile communication terminal. Due to the nature of the mobile terminal with a narrow display area, the size of the advertisement area or the number of publications is limited, so that the dynamic or interactive advertisement by the scenario may have the maximum advertising effect in the narrow advertisement area.
  • a chat in a mobile terminal shows a usage pattern in which a terminal is left idle, idle, or participates in multiple chats simultaneously.
  • a user may spend longer in a chat room waiting for the completion of a condition in which an advertisement object including an activity of purchasing goods at a discounted price is provided, thereby increasing the exposure time of an advertisement included in the chat room.
  • the social network service can be used to invite acquaintances to complete the number of conditions where the event occurs, so that the number of users who see the advertisement can be maximized through the chat room.

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Description

채팅인터페이스 제공 방법 및 시스템Method and system of providing chat interface

본 발명은 채팅인터페이스 제공 방법 및 시스템에 관한 것으로, 더욱 상세하게는 광고주가 채팅방에 적용될 광고를 설정하고, 사용자에게 광고가 적용된 채팅방을 제공하여 효과적으로 상품을 광고하는 채팅인터페이스를 제공 방법 및 시스템에 관한 것이다.The present invention relates to a method and a system for providing a chat interface, and more particularly, to a method and a system for providing a chat interface, in which an advertiser sets an advertisement to be applied to a chat room and provides a chat room to which an advertisement is applied to a user to effectively advertise a product. will be.

최근 들어, 마케팅의 중요성이 매우 강조되고 있다. 따라서 광고주들은 자신의 상품을 홍보하기 위해 마케팅에 많은 노력을 기울이고 있다. 그러나 종래의 마케팅방법 등을 이용하기 위해서는 광고주가 많은 돈을 투자해야 하며 이는 광고주들에게 많은 부담을 주고 있는 것이 현실이다. In recent years, the importance of marketing has been very emphasized. Therefore, advertisers are putting a lot of effort into marketing to promote their products. However, in order to use the conventional marketing method, the advertiser has to invest a lot of money, which is a reality that the burden on the advertisers.

또한, 최근 들어 스마트폰의 기하급수적인 보급, 대중화로 인해 애플리케이션 시장이 확대되고 있으며, 이러한 애플리케이션 중 채팅애플리케이션을 이용한 대화가 크게 늘어나고 있다.In addition, the application market is expanding due to the exponential spread and popularization of smart phones, and the conversation using the chat application is greatly increasing among these applications.

이러한 상황에서, 채팅애플리케이션을 이용하여 광고를 하는 방식으로 PC사용자가 사용하는 채팅 또는 메신저에 광고를 게재하는 광고방식이 늘어나고 있다.In such a situation, an advertising method of displaying an advertisement in a chat or a messenger used by a PC user is increasing as a method of advertising using a chat application.

본 발명의 목적은, 광고주가 채팅방에 표시할 광고를 설정하고, 광고가 포함된 채팅방설정정보를 사용자단말에게 제공하며, 사용자가 복수의 채팅방설정정보 중 어느 하나를 선택하여 채팅방을 생성한 경우, 생성된 채팅방에 광고주가 설정한 광고를 제공하는 것이다. An object of the present invention, the advertiser sets an advertisement to be displayed in the chat room, provides the chat room setting information containing the advertisement to the user terminal, when the user selects any one of the plurality of chat room setting information to create a chat room, The advertisement is set by the advertiser in the generated chat room.

또한, 채팅방 내에서 단순히 광고를 제공하는 것이 아닌, 광고주가 설정한 조건(시나리오 등)에 따라 광고를 제공하고, 광고에 입력수단을 제공함으로써 사용자의 참여를 유도할 수 있는 광고를 제공하는 것이다.In addition, instead of simply providing an advertisement in a chat room, an advertisement may be provided according to a condition (scenario, etc.) set by an advertiser, and an advertisement that may induce a user's participation by providing an input means for the advertisement.

상술한 기술적 과제를 달성하기 위한 기술적 수단으로서, 본 발명의 제 1 측면에 따른, 채팅방인터페이스 제공 방법은, 채팅방의 채팅인터페이스를 구성하는 하나 이상의 광고객체에 대한 정보를 포함하는 채팅방설정정보를 설정하기 위한 채팅방설정인터페이스를 광고주단말로 제공하는 단계, 상기 광고주단말로부터 제 1 채팅방설정정보를 수신하는 단계, 상기 제 1 채팅방설정정보를 적용할 적어도 하나 이상의 채팅방을 생성하는 단계, 상기 채팅방에 참여하는 사용자단말로 상기 제 1 채팅설정정보가 적용된 채팅인터페이스를 제공하는 단계를 포함할 수 있다.As a technical means for achieving the above-described technical problem, the chat room interface providing method according to the first aspect of the present invention, setting the chat room setting information including information on one or more advertising objects constituting the chat interface of the chat room Providing a chat room setting interface for an advertiser terminal, receiving first chat room setting information from the advertiser terminal, generating at least one chat room to which the first chat room setting information is applied, and a user participating in the chat room. The method may include providing a chat interface to which the first chat setting information is applied to a terminal.

본 발명의 제 2 측면에 따른 채팅인터페이스 제공 방법은, 채팅방의 채팅인터페이스를 구성하는 하나 이상의 광고객체에 대한 정보를 포함하는 채팅방설정정보를 설정하기 위한 채팅방설정인터페이스를 광고주단말로 제공하여, 채팅방설정정보를 수신하는 채팅방설정부, 상기 채팅방설정부가 수신한 채팅방설정정보 중에서, 적어도 하나 이상의 채팅방을 생성하되, 새로 생성되는 채팅방에 적용될 채팅방설정정보를 선택하는 채팅방생성부, 채팅방에 참여하는 사용자단말로 상기 채팅방생성부가 선택한 채팅설정정보가 적용된 채팅인터페이스를 제공하는 채팅서비스부, 상기 채팅방에 이벤트광고객체를 제공하는 조건을 설정받고, 상기 채팅방에 참여하는 사용자단말로 이벤트 수행을 위한 입력인터페이스를 제공하는 이벤트부를 포함하는 채팅방인터페이스 제공 시스템을 제공할 수 있다.The chat interface providing method according to the second aspect of the present invention provides a chat room setting interface for setting chat room setting information including information on one or more advertisement objects constituting a chat interface of a chat room to an advertiser's terminal. Chat room setting unit for receiving information, Chat room setting unit for receiving at least one or more of the chat room setting information received from the chat room setting unit, selecting the chat room setting information to be applied to the newly created chat room, the user terminal participating in the chat room A chat service unit providing a chat interface to which the chat setting information selected by the chat room generation unit is applied, a condition for providing an event optical customer to the chat room, and an input interface for performing an event to a user terminal participating in the chat room; Chat room including event part Emitter can provide an interface system provides.

전술한 본 발명의 과제 해결 수단 중 어느 하나에 의하면, 본 발명의 일부 실시예는 광고주가 채팅방에 표시할 광고를 설정하고, 상기 광고가 설정된 채팅방설정정보를 사용자단말에게 제공하여, 사용자가 채팅방설정정보 중 어느 하나를 선택하고 채팅방을 생성한 경우, 생성된 채팅방에 광고주가 설정한 광고를 제공할 수 있다. 이로 인해 채팅서비스를 받는 사용자에게 자연스러운 홍보가 가능하다.According to any one of the above-described problem solving means of the present invention, in some embodiments of the present invention, the advertiser sets an advertisement to be displayed in the chat room, and provides the chat room setting information in which the advertisement is set to the user terminal, so that the user sets the chat room. When one of the information is selected and a chat room is generated, an advertisement set by an advertiser may be provided to the generated chat room. This allows natural promotion for users who receive chat services.

또한, 본 발명의 일부 실시예는 광고주가 설정한 조건(시나리오 등)에 따라 광고를 제공하고, 광고에 입력수단을 제공함으로써 사용자의 참여를 유도할 수 있는 광고를 제공할 수 있다. 이로 인해 채팅서비스를 받는 사용자의 광고에 대한 몰입도를 높여 광고효과를 극대화할 수 있다.In addition, some embodiments of the present invention may provide an advertisement that can induce a user's participation by providing an advertisement according to a condition (scenario, etc.) set by an advertiser, and providing an input means for the advertisement. As a result, it is possible to maximize the advertising effect by increasing the immersion of the advertisement of the user receiving the chat service.

도 1은 본 발명의 일실시예에 따른 채팅인터페이스 제공 시스템의 구성도이다.1 is a block diagram of a chat interface providing system according to an embodiment of the present invention.

도 2는 본 발명의 일실시예에 따른 채팅인터페이스제공서버를 도시한 블록도이다.2 is a block diagram illustrating a chat interface providing server according to an embodiment of the present invention.

도 3은 본 발명의 일실시예에 따른 채팅인터페이스 제공 방법을 설명하기 위한 순서도이다. 3 is a flowchart illustrating a chat interface providing method according to an embodiment of the present invention.

도 4 내지 도 8은 본 발명의 일실시예에 따른 채팅인터페이스 제공 방법을 설명하기 위한 예시도이다.4 to 8 are exemplary views for explaining a chat interface providing method according to an embodiment of the present invention.

아래에서는 첨부한 도면을 참조하여 본 발명이 속하는 기술 분야에서 통상의 지식을 가진 자가 용이하게 실시할 수 있도록 본 발명의 실시예를 상세히 설명한다. 그러나 본 발명은 여러 가지 상이한 형태로 구현될 수 있으며 여기에서 설명하는 실시예에 한정되지 않는다. 그리고 도면에서 본 발명을 명확하게 설명하기 위해서 설명과 관계없는 부분은 생략하였으며, 명세서 전체를 통하여 유사한 부분에 대해서는 유사한 도면 부호를 붙였다.DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

명세서 전체에서, 어떤 부분이 다른 부분과 "연결"되어 있다고 할 때, 이는 "직접적으로 연결"되어 있는 경우뿐 아니라, 그 중간에 다른 소자를 사이에 두고 "전기적으로 연결"되어 있는 경우도 포함한다. 또한 어떤 부분이 어떤 구성요소를 "포함"한다고 할 때, 이는 특별히 반대되는 기재가 없는 한 다른 구성요소를 제외하는 것이 아니라 다른 구성요소를 더 포함할 수 있는 것을 의미한다.Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

이하 첨부된 도면을 참고하여 본 발명을 상세히 설명하기로 한다.Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

도 1은 본 발명의 일실시예에 따른 채팅인터페이스 제공 시스템을 설명하기 위한 구성도이다.1 is a block diagram illustrating a chat interface providing system according to an embodiment of the present invention.

본 발명의 일실시예에 따른 채팅인터페이스 제공 시스템(100)은, 광고주단말(10), 사용자단말(11) 및 채팅인터페이스제공서버(20)을 포함할 수 있다.The chat interface providing system 100 according to an embodiment of the present invention may include an advertiser terminal 10, a user terminal 11, and a chat interface providing server 20.

네트워크(N)는 근거리 통신망(Local Area Network; LAN), 광역 통신망(Wide Area Network; WAN), 부가가치 통신망(Value Added Network; VAN), 개인 근거리 무선통신(Personal Area Network; PAN), 이동 통신망(mobile radio communication network) 또는 위성 통신망 등과 같은 모든 종류의 유무선 네트워크로 구현될 수 있다. The network N may include a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal local area network (PAN), and a mobile communication network (PAN). It can be implemented in all kinds of wired and wireless networks such as mobile radio communication network or satellite communication network.

광고주단말(10) 및 사용자단말(11)은 네트워크(N)를 통해 원격지의 서버에 접속하거나, 타 단말 및 서버와 연결 가능한 컴퓨터나 휴대용 단말기, 텔레비전으로 구현될 수 있다. 여기서, 컴퓨터는 예를 들어, 웹 브라우저(WEB Browser)가 탑재된 노트북, 데스크톱(desktop), 랩톱(laptop) 등을 포함하고, 휴대용 단말기는 예를 들어, 휴대성과 이동성이 보장되는 무선 통신 장치로서, PCS(Personal Communication System), GSM(Global System for Mobile communications), PDC(Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) 단말, 스마트폰(Smart Phone) 등과 같은 모든 종류의 핸드헬드(Handheld) 기반의 무선 통신 장치를 포함할 수 있다. 또한, 텔레비전은 IPTV(Internet Protocol Television), 인터넷 TV(Internet Television), 지상파 TV, 케이블 TV 등을 포함할 수 있다.The advertiser terminal 10 and the user terminal 11 may be implemented as a computer, a portable terminal, or a television that can be connected to a remote server through a network N or connectable to other terminals and servers. Here, the computer includes, for example, a laptop, desktop, laptop, etc., which is equipped with a web browser, and the portable terminal is, for example, a wireless communication device that ensures portability and mobility. , Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) -2000, Code CDMA Division Multiple Access (2000), including all kinds of handheld based wireless communication devices such as W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (WBRO) terminals, smart phones, etc. can do. In addition, the television may include an Internet Protocol Television (IPTV), an Internet Television (Internet Television), a terrestrial TV, a cable TV, or the like.

광고주단말(10)은 채팅방에 표시될 광고가 설정된 채팅방설정정보를 생성하는 사용자단말이며, 사용자단말(11)은 채팅인터페이스제공서버(20)로부터 채팅인터페이스를 제공 받을 수 있고, 복수의 채팅방설정정보 중 어느 하나를 선택하여 광고주가 설정한 광고가 적용된 채팅방을 생성할 수 있으며, 채팅서비스를 받을 수 있다. 이러한 광고주단말(10) 및 사용자단말(11)의 구분은 단말의 구성의 차이에 따른 것이 아니고 편의상 역할의 차이에 따라 구분한 것이다. The advertiser terminal 10 is a user terminal for generating chat room setting information in which an advertisement to be displayed in a chat room is set. The user terminal 11 may receive a chat interface from the chat interface providing server 20, and provides a plurality of chat room setting information. By selecting any one of them, a chat room to which an advertisement set by an advertiser is applied may be generated and a chat service may be received. The division of the advertiser terminal 10 and the user terminal 11 is not according to the difference in the configuration of the terminal, but is divided according to the difference in role for convenience.

또한, 본 발명의 설명에서 광고주라 함은 광고활동을 하는 주체자인 일반적인 광고주만으로 해석되는 것이 아니라, 광고를 집행하는 담당자, 관리자 또는 그로부터 권한을 위임받은 대리인을 포함한다.In addition, in the description of the present invention, the advertiser is not interpreted as a general advertiser who is the subject of advertising activity, but includes a person in charge of executing an advertisement, a manager or an agent authorized by the authority.

한편, 채팅인터페이스제공서버(20)는 광고주단말(10) 및 사용자단말(11)과 네트워크(N)를 통해 통신할 수 있다. 채팅인터페이스제공서버(20)에 관한 자세한 설명은, 도 2 를 참조하여 아래에서 자세히 설명한다.Meanwhile, the chat interface providing server 20 may communicate with the advertiser terminal 10 and the user terminal 11 through the network (N). Detailed description of the chat interface providing server 20 will be described in detail below with reference to FIG. 2.

도 2 는 본 발명의 일실시예에 따른 채팅인터페이스제공서버의 구성을 도시한 블럭도이다.2 is a block diagram showing the configuration of a chat interface providing server according to an embodiment of the present invention.

우선 각 용어를 정의한 후, 도 2 의 채팅인터페이스제공서버의 구성을 설명한다. First, after defining each term, the configuration of the chat interface providing server of FIG.

‘채팅인터페이스’ 는 채팅인터페이스제공서버(20)로부터 사용자단말(11)로 제공되는 그래픽기반의 사용자 인터페이스로, 채팅방 개설을 위한 데이터 입출력 인터페이스 또는 사용자단말(11)간의 채팅서비스를 위한 채팅방을 구성하는 데이터 입출력 인터페이스이다. 'Chat interface' is a graphical user interface provided from the chat interface providing server 20 to the user terminal 11, a data input / output interface for opening a chat room or a chat room for a chat service between the user terminal 11 Data input / output interface.

‘광고객체’ 는 광고주단말(10)이 입력하고, 사용자단말(11)에 제공되는 각종 광고요소들을 서로 구분되는 단위별로 지시하는 용어로서 사용한다. 광고객체는 채팅방의 레이아웃을 구성하는 요소 중 적어도 일부이거나 채팅메시지 형태 또는 팝업(PopUp) 형태로 제공될 수 있다. 예를 들어, 채팅방의 스킨, 채팅방 바탕화면, 채팅방 바탕화면 위에 표시되는 일부 영역 또는 채팅내용이 제공되는 영역에 표시될 수 있고, 채팅방의 배경음악 또는 특정한 액션에 대한 효과음 등으로 제공될 수 있다. 광고객체에는 광고콘텐츠와 사용자로부터 정보를 입력받기 위한 입력수단이 포함될 수 있다.'Optical customer body' is input by the advertiser terminal 10, and used as a term for indicating the various advertising elements provided to the user terminal 11 for each distinct unit. The advertisement object may be provided in at least some of the elements constituting the layout of the chat room or in the form of a chat message or a popup. For example, it may be displayed in a skin of a chat room, a chat room wallpaper, a part area displayed on the chat room desktop, or an area in which chat contents are provided, and may be provided as a background music of a chat room or an effect sound for a specific action. The advertisement object may include input means for receiving information from the advertisement content and the user.

‘광고콘텐츠’ 는 광고객체가 채팅창에 제공될 때 사용자에게 제공되는 데이터이다. 예를 들어, 이미지, 동영상, 오디오데이터 등이 포함될 수 있다.'Ad content' is data provided to a user when an advertisement object is provided in a chat window. For example, images, videos, audio data, and the like may be included.

‘입력수단’ 은 광고객체를 통해 사용자로부터 정보를 입력받기 위한 인터페이스이다. 예를 들어, 버튼, 입력창 또는 대화상자(Dialog) 등이 포함될 수 있다.'Input means' is an interface for receiving information from a user through an advertisement object. For example, a button, an input window, or a dialog may be included.

‘채팅방설정정보’ 는 광고주단말(10)이 채팅방을 통해 사용자에게 제공될 하나 이상의 광고객체에 대해 설정한 정보로, 광고객체를 구성하는 광고콘텐츠, 광고객체가 제공되는 위치, 광고객체가 제공되는 순서, 광고객체가 제공되는 시간 또는 광고객체가 제공되는 조건 등이 포함될 수 있다.'Chat room setting information' is information set by the advertiser terminal 10 for one or more advertisement objects to be provided to the user through a chat room. The advertisement content constituting the advertisement object, the location where the advertisement object is provided, and the advertisement object are provided. Order, the time at which the advertisement object is provided, or the conditions under which the advertisement object is provided.

‘이벤트’ 는 광고주단말(10)의 광고주가 특정 광고객체가 제공되도록 미리 설정한 조건의 완성을 의미한다. 따라서 이벤트 발생에 따라 채팅방에 해당 광고객체가 제공될 수 있다. 채팅방이 광고주가 설정한 조건을 만족하는 경우, 완성된 조건에 대응하는 광고객체를 제공할 수 있고, 이와 같은 광고객체는 예를 들어, 퀴즈, 설문조사, 전자쿠폰, 게임 및 상품의 구매 등의 수행을 위한 입력수단과 함께 제공될 수 있다. 'Event' means completion of a condition preset by the advertiser of the advertiser terminal 10 to provide a specific advertisement object. Therefore, the advertisement object may be provided to the chat room according to the occurrence of the event. When the chat room satisfies the conditions set by the advertiser, the chat room may provide an advertisement object corresponding to the completed condition, such as a quiz, a survey, an electronic coupon, a game, and a purchase of a product. It may be provided with an input means for performing.

‘채팅방설정인터페이스’ 는 채팅인터페이스제공서버(20)로부터 광고주단말(10)로 제공되는 그래픽기반의 사용자 인터페이스로, 광고주단말(10)의 사용자(광고주)가 채팅방에 제공될 하나 이상의 광고객체에 대한 채팅방설정정보를 입력하는 인터페이스이다.'Chat room setting interface' is a graphic-based user interface provided from the chat interface providing server 20 to the advertiser terminal 10, the user (advertiser) of the advertiser terminal 10 for one or more advertisement objects to be provided to the chat room Interface for entering chat room setting information.

‘채팅방설정정보리스트’ 는 복수의 광고주가 입력한 복수의 채팅방설정정보를 모아 놓은 것으로 사용자단말(11)이 채팅방을 생성할 때, 사용자단말(11)로 제공되는 리스트이다.The chat room setting information list is a collection of a plurality of chat room setting information input by a plurality of advertisers, and is provided to the user terminal 11 when the user terminal 11 creates a chat room.

‘액티비티’는 광고객체와 연관된 사용자의 인터랙션을 요구하는 부가기능을 의미하며 예를 들어, 광고객체 중 적어도 일부에 포함되는 게임, 전자쿠폰, 퀴즈, 설문조사 또는 상품의 구매나 공동구매 등이 될 수 있다. 액티비티는 사용자의 인터랙션을 요구하므로 ‘입력수단’과 함께 제공된다.'Activity' refers to an add-on that requires user interaction with an advertising object. For example, a game, electronic coupon, quiz, survey, or purchase or joint purchase of a product included in at least some of the advertising object. Can be. An activity is provided with an "input means" because it requires user interaction.

본 발명의 일실시예에 따른 채팅인터페이스제공서버(20)는 채팅방설정부(201), 결제부(202), 채팅방생성부(203), 채팅서비스부(204), 이벤트부(206)를 포함할 수 있다.The chat interface providing server 20 according to an embodiment of the present invention includes a chat room setting unit 201, a payment unit 202, a chat room generation unit 203, a chat service unit 204, and an event unit 206. can do.

본 발명의 일실시예에 따른 채팅인터페이스제공서버(20)는 채팅방설정부(201)를 포함한다. 채팅방설정부(201)는 광고주단말(10)로 채팅설정인터페이스를 제공할 수 있고, 광고주단말(10)로부터 입력된 채팅방설정정보를 수신할 수 있으며, 수신된 복수의 채팅방설정정보를 채팅방설정정보리스트로 구성할 수 있다. Chat interface providing server 20 according to an embodiment of the present invention includes a chat room setting unit 201. The chat room setting unit 201 may provide a chat setting interface to the advertiser terminal 10, may receive chat room setting information input from the advertiser terminal 10, and may receive the plurality of chat room setting information received. It can be organized into a list.

또한, 채팅방설정부(201)는 채팅방설정정보로서, 광고주단말(10)로부터 임의의 광고객체가 제공될 조건을 입력받을 수 있다. 예를 들어, 광고주단말(10)로부터 입력된 조건에는 채팅방의 참여인원수, 일정간격의 시간, 채팅방이 생성된 후 지속되는 시간 또는 참여인원의 채팅내용 중 특정단어의 입력 등이 포함될 수 있다. 이하에서는 이와 같은 이벤트발생을 조건으로 제공되는 광고객체를 ‘이벤트광고객체’ 라고 한다.In addition, the chat room setting unit 201 may receive, as chat room setting information, a condition that an arbitrary advertisement object is provided from the advertiser terminal 10. For example, the condition input from the advertiser terminal 10 may include the number of participants in the chat room, the time of a certain interval, the duration of time after the chat room is generated or the input of a specific word of the chat content of the participants. Hereinafter, an advertisement object provided under such an event occurrence is referred to as an “event optical customer body”.

본 발명의 일실시예에 따른 채팅인터페이스제공서버(20)는 결제부(202)를 포함할 수 있다. 결제부(202)는 상기 광고주단말(10)이 설정한 채팅방설정정보가 사용자단말(11)이 생성한 채팅방에 적용될 수 있는 횟수, 적용이 지속 되는 시간, 적용될 수 있는 기간 또는 적용되는 채팅방의 채팅참여가능인원수 등의 정보를 광고주단말(10)로부터 수신할 수 있고, 상기 정보에 기초하여 광고금액을 계산할 수 있다.The chat interface providing server 20 according to an embodiment of the present invention may include a payment unit 202. The payment unit 202 is the number of times that the chat room setting information set by the advertiser terminal 10 can be applied to the chat room generated by the user terminal 11, the duration of the application, the period of time that can be applied or chat of the chat room is applied Information such as the number of people who can participate can be received from the advertiser terminal 10, and the advertisement amount can be calculated based on the information.

결제부(202)는 이렇게 결정된 광고금액을 광고주단말(10)로부터 결제받을 수 있으며, 광고주로부터 결제시기로 선불 또는 후불 중 어느 하나를 선택받을 수 있고, 결제수단으로 포인트, 휴대폰결제, 신용카드, 계좌이체 등 전자상거래 상에서 사용되는 모든 결제수단 중 어느 하나 이상의 방식으로 결제받을 수 있다.The payment unit 202 may receive the advertisement amount determined in this way from the advertiser terminal 10, and may receive one of prepaid or postpaid payment as the payment time from the advertiser, and as a payment method, a point, a mobile phone payment, a credit card, All payment methods used in electronic commerce such as bank transfer can be paid in any one or more ways.

본 발명의 일실시예에 따른 채팅인터페이스제공서버(20)는 채팅방생성부(203)를 포함할 수 있다. 채팅방생성부(203)는 채팅방설정정보리스트를 사용자단말(11)로 제공할 수 있고, 채팅방설정정보리스트 중 사용자단말(11)이 선택한 채팅방설정정보를 적용한 채팅방을 생성할 수 있다. 또는, 채팅방생성부(203)는 채팅방설정정보리스트에 포함된 채팅방설정정보 중 어느 하나를 무작위로 선택할 수 있고, 선택된 채팅방설정정보를 사용자단말(11)이 생성하는 채팅방에 적용할 수 있다.Chat interface providing server 20 according to an embodiment of the present invention may include a chat room generation unit 203. The chat room generating unit 203 may provide the chat room setting information list to the user terminal 11 and generate a chat room to which the chat room setting information selected by the user terminal 11 is selected from the chat room setting information list. Alternatively, the chat room generation unit 203 may randomly select any one of the chat room setting information included in the chat room setting information list, and apply the selected chat room setting information to the chat room generated by the user terminal 11.

본 발명의 일실시예에 따른 채팅인터페이스제공서버(20)는 채팅서비스부(204)를 포함할 수 있다. 채팅서비스부(204)는 상기 사용자단말(11)이 생성한 채팅방에 참여한 사용자단말(11)로 상호간 문자, 이미지 등의 데이터를 송수신할 수 있는 채팅인터페이스를 제공할 수 있다.The chat interface providing server 20 according to an embodiment of the present invention may include a chat service unit 204. The chat service unit 204 may provide a chat interface for transmitting and receiving data, such as text and images, to the user terminal 11 participating in the chat room generated by the user terminal 11.

본 발명의 일실시예에 따른 채팅인터페이스제공서버(20)는 이벤트부(205)를 포함한다. 이벤트부(205)는 이벤트광고객체에 대해 미리 설정된 조건이 완성되는지 여부를 판단할 수 있고, 미리 설정된 조건이 만족된 때, 사용자단말(11)이 생성한 채팅방으로 이벤트광고객체를 제공할 수 있다. The chat interface providing server 20 according to an embodiment of the present invention includes an event unit 205. The event unit 205 may determine whether a preset condition is completed for the event optical customer, and may provide the event optical customer to the chat room generated by the user terminal 11 when the preset condition is satisfied. .

이하에서는 도 3 에 도시된 바에 따라 본 발명의 일실시예에 따른 채팅인터페이스 제공 방법을 설명하고, 각 단계의 구체적인 예로서 도 4 내지 도 8을 참조한다.Hereinafter, a chat interface providing method according to an embodiment of the present invention will be described with reference to FIG. 3, and FIGS. 4 to 8 will be described as specific examples of each step.

도 3 은 본 발명의 일실시예에 따른 채팅인터페이스 제공 시스템에서 채팅인터페이스 제공하는 과정을 설명하기 위한 순서도이다.3 is a flowchart illustrating a process of providing a chat interface in a chat interface providing system according to an embodiment of the present invention.

도 3 에 도시된 실시예에 의한 채팅인터페이스를 제공하는 방법은, 도 2 에 도시된 채팅인터페이스제공서버(20), 광고주단말(10) 및 사용자단말(11)에서 시계열적으로 처리되는 단계들을 포함할 수 있다. 따라서, 이하에서 생략된 내용이라고 하더라도, 도 2 에 도시된 채팅인터페이스제공서버(20)에 관하여 이상에서 기술한 내용은 도 3 에 도시된 실시예에 따른 채팅인터페이스를 제공하는 방법에도 적용될 수 있다. The method for providing a chat interface according to the embodiment shown in FIG. 3 includes the steps of time series processing in the chat interface providing server 20, the advertiser terminal 10, and the user terminal 11 shown in FIG. can do. Therefore, although omitted below, the above descriptions regarding the chat interface providing server 20 shown in FIG. 2 may be applied to a method of providing a chat interface according to the embodiment shown in FIG. 3.

도 4 내지 도 8 은 본 발명의 실시예에 따라, 채팅인터페이스를 제공하는 방법을 설명하기 위한 예시도이다. 4 to 8 are exemplary views for explaining a method of providing a chat interface according to an embodiment of the present invention.

도 4 는 본 발명의 일실시예에 따른, 채팅인터페이스를 제공하는 방법을 설명하기 위한 예시도이며, 특히 채팅방설정인터페이스가 제공된 광고주단말(10)의 화면을 도시한 예시도이다.4 is an exemplary view for explaining a method of providing a chat interface according to an embodiment of the present invention. In particular, FIG. 4 is an exemplary view showing a screen of an advertiser terminal 10 provided with a chat room setting interface.

도 5는 본 발명의 일실시예에 따른, 채팅인터페이스를 제공하는 방법을 설명하기 위한 예시도이며, 특히 채팅방설정정보를 입력한 후, 광고금액을 결제하는 광고주단말(10)의 화면을 도시한 예시도이다. 5 is an exemplary view for explaining a method of providing a chat interface according to an embodiment of the present invention. In particular, after inputting chat room setting information, the screen of the advertiser terminal 10 for paying the advertisement amount is shown. It is an illustration.

도 6 는 본 발명의 일실시예에 따른, 채팅인터페이스를 제공하는 방법을 설명하기 위한 예시도이며, 특히 채팅방을 개설하는 사용자단말(11)의 화면을 도시한 예시도이다.FIG. 6 is an exemplary view for explaining a method of providing a chat interface according to an embodiment of the present invention. In particular, FIG. 6 is an exemplary view showing a screen of a user terminal 11 that establishes a chat room.

도 7 은 본 발명의 일실시예에 따른, 채팅인터페이스를 제공하는 방법을 설명하기 위한 예시도이며, 특히 광고주단말(10)이 설정한 채팅방설정정보가 적용된 채팅인터페이스가 사용자단말(11)에 제공된 화면을 도시한 예시도이다.7 is an exemplary view for explaining a method of providing a chat interface according to an embodiment of the present invention. In particular, a chat interface to which the chat room setting information set by the advertiser terminal 10 is applied is provided to the user terminal 11. An example diagram showing a screen.

도 8 은 본 발명의 일실시예에 따른, 채팅인터페이스를 제공하는 방법을 설명하기 위한 예시도이며, 특히 광고주단말(10)이 미리 설정한 조건에 해당되는 경우, 이벤트를 제공하는 채팅인터페이스가 사용자단말(11)에 표시된 화면을 도시한 예시도이다. 8 is an exemplary view for explaining a method of providing a chat interface according to an embodiment of the present invention. In particular, when the advertiser terminal 10 corresponds to a preset condition, the chat interface for providing an event is a user. It is an exemplary diagram showing a screen displayed on the terminal 11.

본 발명의 일실시예에 의한 채팅인터페이스 제공 방법에서, 채팅인터페이스제공서버(20)는 광고주단말(10)로 채팅방설정정보를 설정하기 위한 채팅방설정인터페이스를 제공할 수 있고, 광고주단말(10)로부터 채팅방설정정보를 수신할 수 있다(S300).In the chat interface providing method according to an embodiment of the present invention, the chat interface providing server 20 may provide a chat room setting interface for setting the chat room setting information to the advertiser terminal 10, from the advertiser terminal 10. Chat room setting information may be received (S300).

제공된 채팅방설정인터페이스는 광고주단말(10)로 GUI형태로 제공될 수 있으며, 예를 들어, 대화상자(Dialog)형태로 제공될 수 있으며, 또는 사용자가 직접 입력할 수 있는 입력창으로 제공될 수 있다. The provided chat room setting interface may be provided in the form of a GUI to the advertiser terminal 10, for example, may be provided in the form of a dialog, or may be provided as an input window for the user to directly input. .

광고주단말(10)은 제공된 채팅방설정인터페이스를 통해 채팅방에 적용할 광고객체, 광고객체가 제공될 위치, 제공될 시간 또는 광고객체가 제공될 하나 이상의 조건 등을 포함할 수 있는 채팅방설정정보를 입력할 수 있다. The advertiser terminal 10 may input chat room setting information, which may include an advertisement object to be applied to the chat room, a position to be provided to the advertisement object, a time to be provided, or one or more conditions to be provided to the advertisement object through the provided chat room setting interface. Can be.

도 4 를 참조하면, 광고주단말(10)로 채팅방설정인터페이스(401)를 제공하면, 광고주단말(10)의 광고주는 채팅방에 제공할 광고객체를 광고객체입력창(402)에 입력할 수 있고, 광고객체를 제공할 채팅방의 위치(404), 채팅방에 제공되는 광고객체의 크기(405), 채팅방에 제공되는 시간(406) 또는 제공되는 횟수(407) 등을 광고범위입력창(403)에 입력할 수 있다. Referring to FIG. 4, when the chat room setting interface 401 is provided to the advertiser terminal 10, the advertiser of the advertiser terminal 10 may input an advertisement object to be provided to the chat room in the advertisement object input window 402. Enter the location 404 of the chat room to provide the advertisement object, the size of the advertisement object provided to the chat room 405, the time provided to the chat room 406 or the number of times provided (407) in the ad range input window 403 can do.

본 발명의 일실시예에 의한 채팅인터페이스 제공 방법에서, 채팅인터페이스제공서버(20)는 광고주단말(10)로부터 채팅방설정정보를 수신할 수 있고, 복수의 광고주단말로부터 수신된 복수의 채팅방설정정보를 모은 채팅방설정정보리스트로 구성하여 관리할 수 있다(S301).In the chat interface providing method according to an embodiment of the present invention, the chat interface providing server 20 may receive chat room setting information from the advertiser terminal 10 and receive a plurality of chat room setting information received from a plurality of advertiser terminals. The collected chat room setting information list can be configured and managed (S301).

본 발명의 일실시예에 의한 채팅인터페이스 제공 방법에서, 채팅인터페이스제공서버(20)는 광고주단말(10)로부터 광고금액을 결제받을 수 있다(S302).In the chat interface providing method according to an embodiment of the present invention, the chat interface providing server 20 may receive the advertisement amount from the advertiser terminal 10 (S302).

채팅인터페이스제공서버(20)는 광고주단말(10)로부터 광고주로부터 입력받은 채팅방설정정보가 적용되는 채팅방의 노출량을 설정받을 수 있다. 예를 들어, 광고주단말(10)은 채팅방설정정보가 적용되는 채팅방의 수, 채팅방설정정보가 적용되는 시간 또는 채팅방설정정보가 적용되는 채팅방의 참여가능인원수 등을 설정할 수 있다.The chat interface providing server 20 may receive an exposure amount of the chat room to which the chat room setting information input from the advertiser is applied from the advertiser terminal 10. For example, the advertiser terminal 10 may set the number of chat rooms to which the chat room setting information is applied, the time at which the chat room setting information is applied, or the number of people who can participate in the chat room to which the chat room setting information is applied.

그리고 광고주단말(10)에 의해 입력된 노출량 정보에 기초하여 광고금액을 결정할 수 있고, 결정된 광고금액은 광고주단말(10)로부터 결제받을 수 있다. 예를 들어, 채팅방설정정보가 적용되는 채팅방의 수, 채팅방설정정보의 적용이 지속되는 시간 또는 채팅방설정정보가 적용되는 채팅방의 참여가능인원수 중 어느 하나 이상을 기초로 하여 광고금액을 결정할 수 있다.The advertisement amount may be determined based on the exposure amount information input by the advertiser terminal 10, and the determined advertisement amount may be paid from the advertiser terminal 10. For example, the amount of the advertisement may be determined based on any one or more of the number of chat rooms to which the chat room setting information is applied, the time duration for which the chat room setting information is applied, or the number of people who can participate in the chat room to which the chat room setting information is applied.

예를 들어, 도 5에 도시된 바와 같이, 채팅인터페이스제공서버(20)는 광고주단말(10)로 결제정보창(410)을 통해 광고금액 3,000,000원(411)을 알릴 수 있고, 이를 결제하기 위한 결제수단으로 카드(412), 계좌이체(413), 포인트(414) 등을 제공할 수 있다.For example, as shown in FIG. 5, the chat interface providing server 20 may notify the advertiser terminal 10 of the advertisement amount 3,000,000 won (411) through the payment information window 410, and to pay for the payment. The means may provide a card 412, a bank transfer 413, a point 414, or the like.

그러나 광고주단말(10)로부터 채팅방설정정보가 적용되는 채팅방의 노출량 설정이 없는 경우, 광고주단말(10)로부터 일정액의 광고금액을 미리 결제받은 후, 채팅방설정정보의 적용에 따라 광고금액을 차감하는 방식으로 결제받을 수 있거나, 일정기간 동안 노출량을 집계한 후, 결정된 광고금액을 광고주단말(10)로부터 결제받을 수 있다.However, if there is no exposure setting of the chat room to which the chat room setting information is applied from the advertiser terminal 10, after receiving a predetermined amount of advertising amount from the advertiser terminal 10, the method of subtracting the advertising amount according to the application of the chat room setting information It may be paid as, or after counting the exposure amount for a certain period, the determined advertising amount may be paid from the advertiser terminal (10).

본 발명의 일실시예에 의한 채팅인터페이스 제공 방법에서, 채팅인터페이스제공서버(20)가 채팅방을 생성하여 사용자단말(11)로 제공할 수 있다(S303).In the chat interface providing method according to an embodiment of the present invention, the chat interface providing server 20 may generate a chat room and provide the chat room to the user terminal 11 (S303).

채팅인터페이스제공서버(20)는 사용자단말(11)로 채팅방 생성을 위해 채팅인터페이스를 제공할 수 있다. 예를 들어, 사용자단말(11)의 사용자가 채팅방 제목, 채팅참여가능인원수, 광고객체 등을 직접 설정하여 채팅방을 개설할 수 있거나, 채팅인터페이스제공서버(20)로부터 전송된 채팅방설정정보리스트 중 어느 하나의 채팅방설정정보를 선택하여 채팅방을 개설할 수 있다.The chat interface providing server 20 may provide a chat interface for generating a chat room to the user terminal 11. For example, a user of the user terminal 11 may open a chat room by directly setting a chat room title, the number of chat participants, an advertisement object, or any of the chat room setting information lists transmitted from the chat interface providing server 20. You can open a chat room by selecting one chat room setting information.

이때, 사용자는 채팅인터페이스제공서버(20)로부터 제공된 채팅방설정정보리스트에서 하나의 채팅방설정정보를 선택할 수 있거나, 채팅인터페이스제공서버(20)에 의해 임의의 채팅방설정정보를 선택받을 수 있다. In this case, the user may select one chat room setting information from the chat room setting information list provided from the chat interface providing server 20, or may receive arbitrary chat room setting information by the chat interface providing server 20.

도 6 을 참조하면, 채팅방을 개설하기 위한 사용자단말(11)의 화면에 채팅방설정정보리스트(420)가 제공될 수 있고, 각 광고주단말(10)에서 입력받은 채팅방설정정보인 별다방(421), 콩다방(422), 엄마도시락(423), 아빠도시락(424) 중 별다방(421)을 선택하여 채팅방을 개설할 수 있다.Referring to FIG. 6, the chat room setting information list 420 may be provided on the screen of the user terminal 11 for opening a chat room, and the chat room setting information, which is the chat room setting information input from each advertiser terminal 10, may be provided. , Congdabang (422), mom lunch box (423), Dad lunch box (424) by selecting a star room 421 can open a chat room.

한편, 사용자는 채팅방을 개설할 때, 채팅방설정정보를 적용할 수 있고, 사용자가 채팅방을 생성한 후에 사용자 또는 광고주의 선택에 의해 채팅방설정정보를 변경하여 적용할 수 있다.On the other hand, when opening a chat room, the user may apply the chat room setting information, and after the user creates the chat room, the chat room setting information may be changed and applied by the user or the advertiser's selection.

개설된 채팅방에는 채팅방설정정보가 적용되어 채팅방의 스킨, 채팅방의 바탕화면, 채팅방의 바탕화면 위에 표시되는 일부 영역 및 채팅내용이 표시되는 영역에 채팅방설정정보에 포함된 광고객체가 제공될 수 있으며, 채팅인터페이스제공서버(20)는 개설된 채팅방으로 채팅서비스를 제공할 수 있다.Chat room setting information is applied to the opened chat room, and the advertisement object included in the chat room setting information may be provided in the skin of the chat room, the desktop of the chat room, some areas displayed on the desktop of the chat room, and an area where the chat contents are displayed. The chat interface providing server 20 may provide a chat service to the opened chat room.

예를 들어, 도 7 에 도시된 바와 같이, 사용자단말(11)은 생성된 채팅방(430)을 표시할 수 있다. 기본적으로 채팅방(430)에는 참여자 간의 대화내용(433)이 표시될 수 있다. 채팅방정보영역(431)에는 ‘불타는 금요일 퇴근직전의 상사의 업무지시 받은자들의 방’ 이라는 제목과, 현재 채팅방(430)에 참여한 인원 ‘8명’ 과 참여가능인원 ‘10명’ 인 채팅방(430)의 인원정보가 표시될 수 있으며, 채팅방의 일정영역에는 ‘니들이 커피맛을 알아? 별다방으로 와봐’ 라는 광고문구(432)가 표시될 수 있고, 채팅방의 배경화면으로 광고상표(434)가 표시될 수 있다. 즉, 광고주에 의해 설정된 광고객체로서 광고문구(432), 광고상표(434)가 표시될 수 있다.For example, as shown in FIG. 7, the user terminal 11 may display the generated chat room 430. Basically, the chat room 430 may display a conversation 433 between participants. The chat room information area 431 has a title of 'The room of the boss's work order received before work on a burning Friday, and' 8 people 'and '10 people who can participate' in the chat room 430. ) Person information can be displayed, and certain areas of the chat room, 'Do you know the taste of coffee? Advertisement 432, 'Come to a different room' may be displayed, and the advertisement trademark 434 may be displayed as a background of a chat room. That is, the advertisement phrase 432 and the advertisement trademark 434 may be displayed as the advertisement object set by the advertiser.

그리고 개설된 채팅방에 참여하는 사용자 또는 광고주의 선택에 따라 적용된 채팅방설정정보와 다른 채팅방설정정보를 변경 적용할 수 있다. 예를 들어, 채팅방설정정보가 적용된 채팅방에 참여하는 사용자는 다른 채팅방설정정보를 선택하여 채팅방의 스킨, 바탕화면, 바탕화면 위에 표시되는 일부 영역 또는 채팅내용이 표시되는 영역에 표시되는 광고객체를 변경할 수 있고, 광고주가 채팅방설정정보를 변경하거나 수정하면 해당 채팅방설정정보가 적용된 모든 채팅방에 변경된 채팅방설정정보가 적용될 수 있다.In addition, the chat room setting information and other chat room setting information applied may be changed and applied according to a selection of a user or an advertiser participating in the opened chat room. For example, a user who participates in a chat room with chat room setting information applied can select another chat room setting information to change the skin of the chat room, the desktop, some areas displayed on the desktop, or an advertisement object displayed in the area where the chat contents are displayed. If the advertiser changes or modifies the chat room setting information, the changed chat room setting information may be applied to all chat rooms to which the chat room setting information is applied.

채팅인터페이스제공서버(20)는 채팅방설정정보에 포함된 이벤트광고객체에 대한 특정조건이 완성되면, 선택적으로 이벤트광고객체를 제공할 수 있다(S304).The chat interface providing server 20 may selectively provide the event light customer body when specific conditions for the event light customer body included in the chat room setting information are completed (S304).

채팅인터페이스제공서버(20)는 광고주단말(10)이 설정한 조건 또는 광고주의 선택에 따라 광고주단말(10)의 채팅방설정정보를 적용한 하나 이상의 채팅방으로 광고객체를 제공할 수 있다.The chat interface providing server 20 may provide an advertisement object to one or more chat rooms to which the chat room setting information of the advertiser terminal 10 is applied according to the condition set by the advertiser terminal 10 or the selection of the advertiser.

예를 들어, 채팅인터페이스제공서버(20)는 광고주단말(10)이 설정한 특정한 시각, 또는 일정한 시간간격으로 해당 광고주단말(10)이 생성한 채팅방설정정보를 적용한 복수의 채팅방으로 광고객체를 제공할 수 있거나, 광고주단말(10)의 선택에 따라 즉시 광고객체를 상기 채팅방으로 제공할 수 있다.For example, the chat interface providing server 20 provides an advertisement object to a plurality of chat rooms to which the chat room setting information generated by the corresponding advertiser terminal 10 is applied at a specific time or a predetermined time interval set by the advertiser terminal 10. Alternatively, the advertisement object may be immediately provided to the chat room according to the selection of the advertiser terminal 10.

또한, 채팅인터페이스제공서버(20)는 광고주단말(10)로부터 입력받은 이벤트 조건의 만족여부를 확인할 수 있고, 이벤트 조건이 만족되면 이벤트광고객체를 사용자단말(11)로 제공할 수 있다. 예를 들어, 채팅 참여 인원의 수, 대화 내용 중 특정 단어 등의 조건의 만족여부를 확인할 수 있고, 조건이 만족되면, 채팅방 참여자로부터 별도의 정보를 입력받을 수 있는 입력수단(버튼 등)이 포함된 이벤트광고객체를 제공할 수 있다. 예를 들어, 이벤트광고객체에는 게임, 설문조사, 전자쿠폰, 상품구매 등의 액티비티가 함께 포함될 수 있으며, 이벤트광고객체에 게임, 설문조사, 전자쿠폰 발급, 상품구매 등의 수행을 위한 정보를 입력받기 위한 버튼, 입력창 또는 대화상자 등이 포함될 수 있다.In addition, the chat interface providing server 20 may check whether the event condition received from the advertiser terminal 10 is satisfied, and if the event condition is satisfied, the event optical customer may be provided to the user terminal 11. For example, the number of people participating in the chat, the content of the conversation, such as a certain word can be confirmed whether the condition is satisfied, and if the conditions are satisfied, input means (buttons, etc.) for receiving separate information from the chat room participants. Can provide the event event customer. For example, an event fan customer may include activities such as a game, a survey, an electronic coupon, and a product purchase, and input information for performing a game, a questionnaire, an electronic coupon, and a product purchase to the event fan customer. It may include a button for receiving, an input window, or a dialog box.

도 8 을 참조하면, 채팅방(430)에 이벤트 완성 조건으로 설정된 참여인원수가 10명이고, ‘불타는 야근중’(441)이라는 사용자가 참여하여 채팅참여인원수가 10명이 된 경우(431), “이벤트가 시작 되었습니다. 3명 한정 쿠폰 증정!!!”이라는 이벤트광고객체가 팝업(442)을 통해 제공될 수 있다. Referring to FIG. 8, when the number of participating participants set as event completion conditions in the chat room 430 is 10, and a user called 'burning overtime' 441 participates in 10 participants (431), the “event Has begun. 3 limited coupons present! ”Event light customer body may be provided through a pop-up (442).

그리고 채팅인터페이스제공서버(20)는 이벤트광고객체에 종속된 액티비티로서 ‘별다방 아메리카노 무료쿠폰’(443)을 제공할 수 있고, 무료쿠폰을 받기 위한 ‘받기’ 버튼인 입력수단(444)을 포함하여 제공할 수 있다.In addition, the chat interface providing server 20 may provide a 'star coffee shop Americano free coupon' 443 as an activity dependent on the event light customer, and includes an input means 444 that is a 'get' button for receiving a free coupon. Can be provided.

도 3 을 통해 설명된 실시예에 따른 채팅인터페이스 제공 방법은 컴퓨터에 의해 실행되는 프로그램 모듈과 같은 컴퓨터에 의해 실행가능한 명령어를 포함하는 기록 매체의 형태로도 구현될 수 있다. 컴퓨터 판독 가능 매체는 컴퓨터에 의해 액세스될 수 있는 임의의 가용 매체일 수 있고, 휘발성 및 비휘발성 매체, 분리형 및 비분리형 매체를 모두 포함한다. 또한, 컴퓨터 판독가능 매체는 컴퓨터 저장 매체 및 통신 매체를 모두 포함할 수 있다. 컴퓨터 저장 매체는 컴퓨터 판독가능 명령어, 데이터 구조, 프로그램 모듈 또는 기타 데이터와 같은 정보의 저장을 위한 임의의 방법 또는 기술로 구현된 휘발성 및 비휘발성, 분리형 및 비분리형 매체를 모두 포함한다. 통신 매체는 전형적으로 컴퓨터 판독가능 명령어, 데이터 구조, 프로그램 모듈, 또는 반송파와 같은 변조된 데이터 신호의 기타 데이터, 또는 기타 전송 메커니즘을 포함하며, 임의의 정보 전달 매체를 포함한다. The chat interface providing method according to the embodiment described with reference to FIG. 3 may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by the computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

또한, 본 발명의 실시예에서 사용자단말(10)은 휴대이동통신단말 등 모바일단말일 수 있다. 디스플레이영역이 좁은 모바일단말의 특성상 광고영역의 크기 내지 게재수에 한계가 있어, 시나리오에 의한 다이믹한 또는 인터랙티브한 광고는 좁은 광고영역에서 최대의 광고효과를 낼 수 있다.In addition, in the embodiment of the present invention, the user terminal 10 may be a mobile terminal such as a portable mobile communication terminal. Due to the nature of the mobile terminal with a narrow display area, the size of the advertisement area or the number of publications is limited, so that the dynamic or interactive advertisement by the scenario may have the maximum advertising effect in the narrow advertisement area.

그리고 모바일단말에서의 채팅은 데스크탑에서의 채팅과 달리 채팅을 실행해놓고 단말을 방치해두거나, 유휴(Idle)상태로 두거나, 동시에 여러 채팅에 참여하며 실행하는 이용패턴을 보이기 때문에, 비정기적인 이벤트가 발생하였음을 사용자에게 통지함으로써, 다시 사용자가 모바일단말의 채팅에 주목하게 되고, 이러한 이벤트발생을 광고시나리오로서 제공하면, 정적인 광고에 비해 광고효과가 극대화되는 장점이 있다.Unlike chatting on a desktop, a chat in a mobile terminal shows a usage pattern in which a terminal is left idle, idle, or participates in multiple chats simultaneously. By notifying the user that the user again, the user pays attention to the chat of the mobile terminal, and providing such event occurrence as an advertising scenario, there is an advantage that the advertising effect is maximized compared to the static advertising.

예를 들어, 할인된 가격으로 물품을 구매하는 액티비티가 포함되는 광고객체가 제공되는 조건의 완성을 기다리기 위해 사용자들이 채팅방에 머무는 시간이 길어져서 채팅방에 포함되는 광고의 노출 시간이 길어질 수 있고, 사용자들이 이벤트가 발생하는 인원수 조건을 완성하기 위해 소셜네트워크서비스를 이용하여 지인들을 초대할 수 있어, 광고를 보는 사용자가 늘어나는 등 채팅방을 통한 광고효과를 극대화할 수 있다. For example, a user may spend longer in a chat room waiting for the completion of a condition in which an advertisement object including an activity of purchasing goods at a discounted price is provided, thereby increasing the exposure time of an advertisement included in the chat room. The social network service can be used to invite acquaintances to complete the number of conditions where the event occurs, so that the number of users who see the advertisement can be maximized through the chat room.

전술한 본 발명의 설명은 예시를 위한 것이며, 본 발명이 속하는 기술분야의 통상의 지식을 가진 자는 본 발명의 기술적 사상이나 필수적인 특징을 변경하지 않고서 다른 구체적인 형태로 쉽게 변형이 가능하다는 것을 이해할 수 있을 것이다. 그러므로 이상에서 기술한 실시예들은 모든 면에서 예시적인 것이며 한정적이 아닌 것으로 이해해야만 한다. 예를 들어, 단일형으로 설명되어 있는 각 구성 요소는 분산되어 실시될 수도 있으며, 마찬가지로 분산된 것으로 설명되어 있는 구성 요소들도 결합된 형태로 실시될 수 있다.The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

본 발명의 범위는 상기 상세한 설명보다는 후술하는 특허청구범위에 의하여 나타내어지며, 특허청구범위의 의미 및 범위 그리고 그 균등 개념으로부터 도출되는 모든 변경 또는 변형된 형태가 본 발명의 범위에 포함되는 것으로 해석되어야 한다.The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

Claims (13)

채팅인터페이스를 제공하는 시스템이 채팅인터페이스를 제공하는 방법에 있어서,In a method for providing a chat interface by a system providing a chat interface, 채팅방의 채팅인터페이스를 구성하는 하나 이상의 광고객체에 대한 정보를 포함하는 채팅방설정정보를 설정하기 위한 채팅방설정인터페이스를 광고주단말로 제공하는 단계;Providing to the advertiser terminal a chat room setting interface for setting chat room setting information including information on one or more advertisement objects constituting the chat interface of the chat room; 상기 광고주단말로부터 제 1 채팅방설정정보를 수신하는 단계; Receiving first chat room setting information from the advertiser terminal; 상기 제 1 채팅방설정정보를 적용할 적어도 하나 이상의 채팅방을 생성하는 단계; 및Generating at least one chat room to which the first chat room setting information is applied; And 상기 채팅방에 참여하는 사용자단말로 상기 제 1 채팅설정정보가 적용된 채팅인터페이스를 제공하는 단계를 포함하는 채팅인터페이스를 제공하는 방법.And providing a chat interface to which the first chat setting information is applied to a user terminal participating in the chat room. 제 1 항에 있어서,The method of claim 1, 상기 채팅인터페이스를 제공하는 방법은,The method for providing the chat interface, 상기 광고주단말로부터 상기 채팅방설정정보가 적용되는 채팅방의 수, 채팅방설정정보의 적용이 지속되는 시간 또는 채팅방설정정보가 적용되는 채팅방의 참여가능인원수 중 어느 하나에 기초하여 결정되는 광고금액을 결제받는 단계를 더 포함하는, 채팅인터페이스를 제공하는 방법.Receiving an advertisement amount determined by the advertiser terminal based on any one of the number of chat rooms to which the chat room setting information is applied, the time duration for which the chat room setting information is applied, or the number of people who can participate in the chat room to which the chat room setting information is applied; The method of providing a chat interface further comprising. 제 1 항에 있어서,The method of claim 1, 상기 수신하는 단계에서 수신된 제 1 채팅방설정정보에 포함된 적어도 하나의 광고객체는, At least one advertisement object included in the first chat room setting information received in the receiving step, 해당 광고객체가 제공되도록 미리 설정된 조건정보를 포함하는, 채팅인터페이스를 제공하는 방법.Method for providing a chat interface, including the condition information preset to provide the corresponding advertising object. 제 3 항에 있어서,The method of claim 3, wherein 상기 미리 설정된 조건정보는,The preset condition information, 채팅방의 참여인원수조건정보, 특정시간조건정보 또는 참여인원의 채팅 내용 중 특정단어의 입력조건정보 중 어느 하나를 포함하는, 채팅인터페이스를 제공하는 방법.Method of providing a chat interface, including any one of the number of participants condition information of the chat room, specific time condition information or input content information of a specific word of the chat content of the participants. 제 3 항에 있어서,The method of claim 3, wherein 상기 채팅인터페이스를 제공하는 방법은,The method for providing the chat interface, 상기 미리 설정된 조건정보에 포함되는 조건이 완성되면 상기 광고객체를 상기 채팅방에 참여하는 사용자단말로 제공하는 단계를 더 포함하고, When the conditions included in the preset condition information is completed, further comprising the step of providing the advertising object to the user terminal participating in the chat room, 상기 광고객체는 이미지, 동영상 또는 오디오데이터 중 적어도 하나를 포함하는, 채팅인터페이스를 제공하는 방법.The advertising object comprises a chat interface, at least one of the image, video or audio data. 제 1 항에 있어서,The method of claim 1, 상기 제 1 채팅방설정정보를 적용할 적어도 하나 이상의 채팅방을 생성하는 단계는,Generating at least one chat room to which the first chat room setting information is applied, 채팅방을 생성하는 사용자단말로 복수의 채팅방설정정보를 모아 놓은 채팅방설정정보리스트를 제공하는 단계; 및 Providing a chat room setting information list including a plurality of chat room setting information to a user terminal generating a chat room; And 상기 채팅방을 생성하는 사용자단말로부터 상기 채팅방설정정보리스트 중 상기 제 1 채팅방설정정보를 선택받으면, 상기 제 1 채팅방설정정보가 적용되는 채팅방을 생성하는 단계를 포함하는, 채팅인터페이스를 제공하는 방법.And generating a chat room to which the first chat room setting information is applied, when the first chat room setting information is selected from the chat room setting information list from a user terminal generating the chat room. 제 1 항에 있어서, The method of claim 1, 상기 제 1 채팅방설정정보를 적용할 적어도 하나 이상의 채팅방을 생성하는 단계는,Generating at least one chat room to which the first chat room setting information is applied, 채팅방을 생성하는 사용자단말에서 채팅방 생성요청이 수신되면, 복수의 채팅방설정정보를 모아 놓은 채팅방설정정보리스트에서 새로 생성될 채팅방에 적용될 채팅방설정정보를 임의로 선택하는 단계; 및Randomly selecting chat room setting information to be applied to a newly created chat room from a chat room setting information list in which a plurality of chat room setting information is collected when a chat room creation request is received from a user terminal generating a chat room; And 상기 선택된 채팅방설정정보가 상기 제 1 채팅방설정정보이면, 상기 제 1 채팅방설정정보가 적용되는 채팅방을 생성하는 단계를 포함하는, 채팅인터페이스를 제공하는 방법.If the selected chat room setting information is the first chat room setting information, generating a chat room to which the first chat room setting information is applied, providing a chat interface. 제 1 항에 있어서,The method of claim 1, 상기 채팅인터페이스를 제공하는 방법은,The method for providing the chat interface, 상기 광고주단말로부터 상기 제 1 채팅방설정정보를 제 2 채팅방설정정보로 변경하는 변경요청이 수신되면, 상기 제 1 채팅방설정정보가 적용된 채팅방에 참여한 사용자단말로 제공되는 채팅인터페이스에 적용되는 채팅방설정정보를 제 2 채팅방설정정보로 변경하는 단계를 더 포함하는, 채팅인터페이스를 제공하는 방법.When the change request for changing the first chat room setting information into the second chat room setting information is received from the advertiser terminal, the chat room setting information applied to the chat interface provided to the user terminal participating in the chat room to which the first chat room setting information is applied is received. The second chat room setting information further comprises the step of providing a chat interface. 제 1 항에 있어서,The method of claim 1, 상기 광고객체는,The advertising object, 채팅방의 스킨, 채팅방 바탕화면, 채팅방 바탕화면 위에 표시되는 일부 영역 및 채팅내용이 표시되는 말풍선영역 중 적어도 하나에 표시하는, 채팅인터페이스를 제공하는 방법.A method of providing a chat interface, which is displayed on at least one of a skin of a chat room, a chat room desktop, a part area displayed on the chat room desktop, and a speech bubble area where chat contents are displayed. 제 1 항에 있어서,The method of claim 1, 상기 광고객체는,The advertising object, 상기 광고객체와 연관된 액티비티 수행에 필요한 사용자입력을 받기 위한 입력인터페이스를 포함하는, 채팅인터페이스를 제공하는 방법.And an input interface for receiving user input necessary for performing an activity associated with the advertisement object. 제 1 항에 있어서,The method of claim 1, 상기 사용자단말은 모바일단말인, 채팅인터페이스를 제공하는 방법.The user terminal is a mobile terminal, a method for providing a chat interface. 채팅인터페이스를 제공하기 위한 채팅인터페이스 제공 시스템으로서,A chat interface providing system for providing a chat interface, 채팅방의 채팅인터페이스를 구성하는 하나 이상의 광고객체에 대한 정보를 포함하는 채팅방설정정보를 설정하기 위한 채팅방설정인터페이스를 광고주단말로 제공하여, 채팅방설정정보를 수신하는 채팅방설정부;A chat room setting unit that provides a chat room setting interface for setting a chat room setting information including information on one or more advertisement objects constituting a chat interface of a chat room to an advertiser terminal, and receives chat room setting information; 적어도 하나 이상의 채팅방을 생성하되, 상기 채팅방설정부가 수신한 채팅방설정정보 중에서 새로 생성되는 채팅방에 적용될 채팅방설정정보를 선택하는 채팅방생성부;  A chat room generation unit which generates at least one chat room and selects chat room setting information to be applied to a newly created chat room from the chat room setting information received by the chat room setting unit; 채팅방에 참여하는 사용자단말로 상기 채팅방생성부가 선택한 채팅방설정정보가 적용된 채팅인터페이스를 제공하는 채팅서비스부; 및A chat service unit providing a chat interface to which a chat room setting information selected by the chat room generation unit is applied as a user terminal participating in a chat room; And 상기 채팅방에, 선택된 채팅방설정정보에 포함된 이벤트광고객체를 제공하는 조건이 완성되면, 상기 채팅방에 참여하는 사용자단말로 상기 이벤트광고객체를 제공하되, 상기 이벤트광고객체와 연관된 액티비티의 수행을 위한 사용자입력인터페이스를 함께 제공하는 이벤트부를 포함하는, 채팅인터페이스 제공 시스템.When the conditions for providing the event light customer body included in the selected chat room setting information to the chat room are completed, the event light customer body is provided to a user terminal participating in the chat room, and the user for performing an activity associated with the event light customer body. Chat interface providing system comprising an event unit for providing an input interface together. 제 12 항에 있어서,The method of claim 12, 상기 채팅방설정부는,The chat room setting unit, 상기 채팅방설정정보가 적용되는 상기 채팅방의 수, 채팅방설정정보의 적용이 지속되는 시간 또는 채팅방설정정보가 적용되는 채팅방의 참여가능인원수를 설정받고,The number of the chat rooms to which the chat room setting information is applied, the time duration of the application of the chat room setting information is maintained, or the number of people who can participate in the chat room to which the chat room setting information is applied are set. 상기 채팅인터페이스 제공 시스템은,The chat interface providing system, 상기 광고주단말로부터 채팅방설정정보가 적용되는 채팅방의 수, 채팅방설정정보의 적용이 지속되는 시간 또는 채팅방설정정보가 적용되는 채팅방의 참여가능인원수 중 어느 하나에 기초하여 결정되는 광고금액을 결제받는 결제부를 더 포함하는, 채팅인터페이스 제공 시스템.The payment unit receives a payment amount determined by the advertiser terminal based on any one of the number of chat rooms to which the chat room setting information is applied, the time duration that the chat room setting information is applied, or the number of people who can participate in the chat room to which the chat room setting information is applied. Further comprising, chat interface providing system.
PCT/KR2013/007599 2012-09-28 2013-08-23 Method and system for providing chat interface Ceased WO2014051261A1 (en)

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