Classifications

• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06F—ELECTRIC DIGITAL DATA PROCESSING
  • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
  • G06F21/30—Authentication, i.e. establishing the identity or authorisation of security principals
  • G06F21/31—User authentication
  • G06F21/34—User authentication involving the use of external additional devices, e.g. dongles or smart cards
  • G06F21/35—User authentication involving the use of external additional devices, e.g. dongles or smart cards communicating wirelessly
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L63/00—Network architectures or network communication protocols for network security
  • H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
  • H04L63/0853—Network architectures or network communication protocols for network security for authentication of entities using an additional device, e.g. smartcard, SIM or a different communication terminal

Definitions

• the present invention relates to an exclusive information release authorisation system and a method of authorising the release of exclusive information .
• the invention utilises authentication tokens integrated or attached to promotional merchandise items to provide a user access to exclusive information that is not otherwise publicly available.
• Brand loyalty can be developed by offering exclusive or preferential access to products, services or information to customers which are otherwise not available to the general public.
• the recipients of such special offers are usually the members of clubs, mailing lists or people who have actively associated themselves with a particular brand offering .
• these channels currently provide access to exclusive offerings, the recipient must have a pre-existing relationship with the channel to receive such a preferential offer.
• the exclusive offer provided by existing methods also will usually only vary, if at all, due to the relationship a customer has developed with a brand over time, typically by recording purchases made by the customer and tailoring an offering accordingly.
• the promotional merchandise article bears a trade mark of the goods or service being promoted and the exclusive information relates to the goods or service being promoted .
• promotional merchandise utilised in conjunction invention may include articles of clothing, accessories, such as jewellery, or in some instances figurines or toys.
• an article of promotional merchandise may take the form of a ticket which provides entry to a performance or event which may also incorporate or have attached an appropriate authentication token .
• any form of promotional merchandise article capable of integrating or otherwise being unobtrusively attached to an authentication token may be used in conjunction with the invention .
• authorisation tokens are to be integrated or associated with merchandise in a manner that is not obtrusive or visible to the end user or in a way which interferes with the intended purpose of the merchandise.
• an authentication code may take the form or format of a unique data key which when delivered to an information storage system authorises the release of exclusive information .
• an authentication code may vary significantly depending on the physical hardware components employed to implement the invention in a range of applications.
• an authentication code may not necessarily be unique.
• identical data keys may be released with a certain category or premium level of promotional merchandise, thereby giving equivalent access rights to the same exclusive information to all the recipients of this type of merchandise.
• the present invention includes an information storage system which uses database technology to both store and secure access to exclusive information .
• Well-known database technology can be employed to receive an authorisation code which can be used as a database key to retrieve specific or identified exclusive information for a user.
• an internet connected database as an information storage system allows a large number of users to employ the invention .
• Such a database may be accessed by a large number of geographically scattered uses authorised to receive exclusive information by providing authorisation codes.
• the users' smart phone or other equivalent terminal may be employed to experience this information on receipt, for example, video footage or audio clips are played immediately.
• An authorisation code received by the smart phone 5 can subsequently be transmitted to the information storage system to trigger the release of exclusive information held by the storage system and associated with the particular authorisation code supplied.
• the same communications network used by the smart phone to deliver the authorisation code is also be used to return to the smart phone the exclusive information requested .
• a charm bracelet 6 which encourages users to collect five separate branded charms and then present these charms at the same time to an authentication code reader similar to that discussed with respect to figure 1.
• the reader (not shown) will define at least five separate reading zones, such that a charm may be placed in each .
• the second example illustrated in Figure 2 shows promotional merchandise in the form of a jewellery locket 7.
• Presentation of the empty locket to an authentication code reader triggers the release of exclusive information in the form of authentication codes allowing the user of a cell phone access to an application .
• This application allows the user to compose a picture of themselves and other members of the band to be printed out and placed inside the locket.
• FIG 2 illustrates how an item of clothing merchandise 8 is presented to an authentication code reader to release access to exclusive information in the form of application data for a smart phone.
• the application data takes the form of representations of particular articles of clothing which band members may be dressed in and then subsequently displayed in .
• the reader supplied in other embodiments may also include additional features such as an LCD display screen, the facility to charge its battery by a USB cable connection, a touch sensitive display screen giving a form of user interface, and potentially the provision of audio output speakers.
• the invention can be utilised in retail and entertainment industries.

Landscapes

• Engineering & Computer Science (AREA)
• Business, Economics & Management (AREA)
• Computer Security & Cryptography (AREA)
• Theoretical Computer Science (AREA)
• General Physics & Mathematics (AREA)
• Computer Networks & Wireless Communication (AREA)
• Strategic Management (AREA)
• General Engineering & Computer Science (AREA)
• Accounting & Taxation (AREA)
• Development Economics (AREA)
• Computer Hardware Design (AREA)
• Finance (AREA)
• Physics & Mathematics (AREA)
• Entrepreneurship & Innovation (AREA)
• Economics (AREA)
• Marketing (AREA)
• Game Theory and Decision Science (AREA)
• General Business, Economics & Management (AREA)
• Signal Processing (AREA)
• Computing Systems (AREA)
• Software Systems (AREA)
• Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Applications Claiming Priority (2)

Publications (1)

Family

ID=49582912

Family Applications (1)

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Cited By (3)

Citations (3)

• 2013
  • 2013-05-20 WO PCT/AU2013/000532 patent/WO2013170320A1/fr not_active Ceased

Patent Citations (3)

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