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WO2013033445A3 - Systems and methods for contextualizing a toolbar, an image and inline mobile banner advertising - Google Patents

Systems and methods for contextualizing a toolbar, an image and inline mobile banner advertising Download PDF

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Publication number
WO2013033445A3
WO2013033445A3 PCT/US2012/053204 US2012053204W WO2013033445A3 WO 2013033445 A3 WO2013033445 A3 WO 2013033445A3 US 2012053204 W US2012053204 W US 2012053204W WO 2013033445 A3 WO2013033445 A3 WO 2013033445A3
Authority
WO
WIPO (PCT)
Prior art keywords
page
toolbar
contextualization
display
contextualizing
Prior art date
Application number
PCT/US2012/053204
Other languages
French (fr)
Other versions
WO2013033445A2 (en
Inventor
Roy Peter John STILLING
Philip KUBASOV
Daniel Mark MASON
Jason RICHMAN
Logan LANGLEY
Amit KELUSKAR
Ariff QULI
Alistair Russell
Original Assignee
Vibrant Media Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/223,006 external-priority patent/US9262766B2/en
Priority claimed from US13/222,996 external-priority patent/US20130054356A1/en
Priority claimed from US13/222,955 external-priority patent/US20130054672A1/en
Application filed by Vibrant Media Inc. filed Critical Vibrant Media Inc.
Publication of WO2013033445A2 publication Critical patent/WO2013033445A2/en
Publication of WO2013033445A3 publication Critical patent/WO2013033445A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Databases & Information Systems (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Contextualization services deliver a contextualized toolbar for display on a page. A client agent may contextualize content a page being loaded or displayed to identify and send contextual data to the contextualization service of the server. The page may be designed, configured or constructed for placement of a toolbar on the page, such as a footer bar on the page. The contextualization service may use the contextual data to select a campaign from a plurality of campaigns to deliver a contextual toolbar for the page. Based on the selected campaign, the contextualization service may send a toolbar or configuration for a toolbar to the agent for display on the page. Instead of having a toolbar predetermined or fixed prior to the display of the page, the present solution dynamically contextualizes a toolbar at the point of loading or displaying the page and the contextualization is based on the content of the page being loaded/displayed.
PCT/US2012/053204 2011-08-31 2012-08-30 Systems and methods for contextualizing a toolbar, an image and inline mobile banner advertising WO2013033445A2 (en)

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US13/223,006 US9262766B2 (en) 2011-08-31 2011-08-31 Systems and methods for contextualizing services for inline mobile banner advertising
US13/222,955 2011-08-31
US13/222,996 US20130054356A1 (en) 2011-08-31 2011-08-31 Systems and methods for contextualizing services for images
US13/222,996 2011-08-31
US13/223,006 2011-08-31
US13/222,955 US20130054672A1 (en) 2011-08-31 2011-08-31 Systems and methods for contextualizing a toolbar

Publications (2)

Publication Number Publication Date
WO2013033445A2 WO2013033445A2 (en) 2013-03-07
WO2013033445A3 true WO2013033445A3 (en) 2015-02-26

Family

ID=46889442

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2012/053204 WO2013033445A2 (en) 2011-08-31 2012-08-30 Systems and methods for contextualizing a toolbar, an image and inline mobile banner advertising

Country Status (1)

Country Link
WO (1) WO2013033445A2 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10289296B1 (en) 2015-08-21 2019-05-14 Google Llc Systems and methods for dynamically appending supplemental content to an information resource responsive to scroll activity
US10585576B2 (en) 2015-10-26 2020-03-10 Google Llc Systems and methods for attributing a scroll event in an infinite scroll graphical user interface

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Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
NL284539A (en) 1961-10-24

Patent Citations (28)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040205132A1 (en) * 1999-10-07 2004-10-14 Czerwonka Larry R. Assignment of screen space for input of information by multiple independent users from different locations simultaneously
US7685514B1 (en) * 2000-05-25 2010-03-23 International Business Machines Corporation Method and system for incorporation of graphical print techniques in a web browser
US20030135501A1 (en) * 2000-05-26 2003-07-17 Laurent Frerebeau System and method for internationalizing the content of markup documents in a computer system
US20060161646A1 (en) * 2005-01-19 2006-07-20 Marc Chene Policy-driven mobile forms applications
US20070073756A1 (en) * 2005-09-26 2007-03-29 Jivan Manhas System and method configuring contextual based content with published content for display on a user interface
US20070168465A1 (en) * 2005-12-22 2007-07-19 Toppenberg Larry W Web Page Optimization Systems
US20070219986A1 (en) * 2006-03-20 2007-09-20 Babylon Ltd. Method and apparatus for extracting terms based on a displayed text
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US20080147730A1 (en) * 2006-12-18 2008-06-19 Motorola, Inc. Method and system for providing location-specific image information
US20080243607A1 (en) * 2007-03-30 2008-10-02 Google Inc. Related entity content identification
US20080243625A1 (en) * 2007-03-30 2008-10-02 Matthew Adkisson Sharing Revenue With a User-Selected Entity
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