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WO2012061574A3 - Shopper tracking system and method - Google Patents

Shopper tracking system and method Download PDF

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Publication number
WO2012061574A3
WO2012061574A3 PCT/US2011/059105 US2011059105W WO2012061574A3 WO 2012061574 A3 WO2012061574 A3 WO 2012061574A3 US 2011059105 W US2011059105 W US 2011059105W WO 2012061574 A3 WO2012061574 A3 WO 2012061574A3
Authority
WO
WIPO (PCT)
Prior art keywords
shoppers
data
panel
user interface
visual
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2011/059105
Other languages
French (fr)
Other versions
WO2012061574A2 (en
WO2012061574A4 (en
Inventor
Christine Diette
Wendy Naughton
Peter Switzer
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Dl Ryan Companies Ltd
Original Assignee
Dl Ryan Companies Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Dl Ryan Companies Ltd filed Critical Dl Ryan Companies Ltd
Publication of WO2012061574A2 publication Critical patent/WO2012061574A2/en
Publication of WO2012061574A3 publication Critical patent/WO2012061574A3/en
Publication of WO2012061574A4 publication Critical patent/WO2012061574A4/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Image Analysis (AREA)

Abstract

An interactive system and method for collecting shopper data as behaviors and attitudes occur along the path to purchase, without delays, as well as analyzing and presenting the data for the purpose of producing marketing insights and improving marketing strategies. Software having a visual or non-visual user interface is provided to a panel of shoppers for use on either a mobile device, personal computer, or both. The user interface facilitates real-time data collection from the panel of shoppers by asking questions and prompting responses to track virtually every aspect of the consumer experience, permitting truly comprehensive analysis of shoppers' behavior. In another aspect, the system and method also provide for the analysis and presentation of the collected data.
PCT/US2011/059105 2010-11-05 2011-11-03 Shopper tracking system and method Ceased WO2012061574A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US41062410P 2010-11-05 2010-11-05
US61/410,624 2010-11-05

Publications (3)

Publication Number Publication Date
WO2012061574A2 WO2012061574A2 (en) 2012-05-10
WO2012061574A3 true WO2012061574A3 (en) 2012-08-30
WO2012061574A4 WO2012061574A4 (en) 2012-10-18

Family

ID=46025101

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/059105 Ceased WO2012061574A2 (en) 2010-11-05 2011-11-03 Shopper tracking system and method

Country Status (1)

Country Link
WO (1) WO2012061574A2 (en)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014094068A1 (en) * 2012-12-21 2014-06-26 Vimily Pty Ltd A system, method, computer program and data signal for collecting and collating information
US10262331B1 (en) 2016-01-29 2019-04-16 Videomining Corporation Cross-channel in-store shopper behavior analysis
US10963893B1 (en) 2016-02-23 2021-03-30 Videomining Corporation Personalized decision tree based on in-store behavior analysis
US10387896B1 (en) 2016-04-27 2019-08-20 Videomining Corporation At-shelf brand strength tracking and decision analytics
US10354262B1 (en) 2016-06-02 2019-07-16 Videomining Corporation Brand-switching analysis using longitudinal tracking of at-shelf shopper behavior
US20180024624A1 (en) * 2016-07-19 2018-01-25 Immersv, Inc. Computer analysis of user comfort in virtual reality environments
US10412096B2 (en) 2017-04-18 2019-09-10 Visa International Service Association Wireless authentication based on location data

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030028417A1 (en) * 2001-05-02 2003-02-06 Fox Edward J. Method for evaluating retail locations
US20090112683A1 (en) * 2007-10-24 2009-04-30 International Business Machines Corporation Method, system and program product for distribution of feedback among customers in real-time
US20100274632A1 (en) * 2007-09-04 2010-10-28 Radford Institute Australia Pty Ltd Customer satisfaction monitoring system

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030028417A1 (en) * 2001-05-02 2003-02-06 Fox Edward J. Method for evaluating retail locations
US20100274632A1 (en) * 2007-09-04 2010-10-28 Radford Institute Australia Pty Ltd Customer satisfaction monitoring system
US20090112683A1 (en) * 2007-10-24 2009-04-30 International Business Machines Corporation Method, system and program product for distribution of feedback among customers in real-time

Also Published As

Publication number Publication date
WO2012061574A2 (en) 2012-05-10
WO2012061574A4 (en) 2012-10-18

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