WO2011126323A1 - Method for matching products and system therefor - Google Patents

Abstract

The present invention relates to a method for matching products in a product matching system including an input unit, a product store extraction unit, a matching space provision unit, a matching order determination unit, and a benefit provision unit. The method for matching the products comprises the steps of: the input unit receiving a particular product selection input; the product store extraction unit extracting at least two stores for selling the particular product; the matching space provision unit providing a matching space for matching at least two extracted stores with each other; the matching order determination unit determining the matching orders considering at least one of a turnover and a product link number of each store about the particular product when a matching state is formed between the at least two stores in the matching space; and the benefit provision unit conferring the benefits corresponding to the determined matching orders.

Description

Commodity confrontation method and system for him

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product competition method, and in particular, to a product competition method of multiple vendors (or sellers) selling the same product and a system therefor.

Recently, interest in the Internet is exploding. Due to such rapid growth, the Internet is developing as one of the commercial activity stages for the purpose of profit pursuit, not just as a communication aid.

In accordance with the development of the Internet communication and e-commerce as described above, the Internet shopping mall is rapidly developing. In addition, a shopping mall in the form of home shopping, in which a user can simply enjoy shopping in a house using a TV or the like, has emerged.

It is an object of the present invention to provide a product confrontation method and a system therefor that provides confrontation between multiple distributors selling the same product.

The present invention for achieving the above object is a product competition method of the product competition system comprising an input unit, a merchandise sales extracting unit, a competition space providing unit, a competition ranking determination unit and a benefit providing unit, the input unit is a specific product selection input Receiving, the product sales destination extracting unit extracting at least two sellers selling the specific product, the confrontation space providing unit providing a confrontation space such that the confrontation between the extracted at least two vendors, the provided confrontation space In the case where a confrontation scheme is formed between the at least two vendors, the confrontation ranking unit determines the confrontation ranking in consideration of at least one of the sales amount and the number of product links of each of the distributors for the specific product, and the benefit provision unit is determined. Granting benefits in correspondence with the confrontation Provide products confrontation wherein is.

In addition, the present invention for achieving the above object, the input unit for receiving a specific product selection input, a merchandise sales unit extracting unit for extracting at least two sellers selling the specific product, the confrontation between the at least two dealers extracted A confrontation space providing unit for providing a space, when a confrontation structure is formed between the at least two sellers in the provided confrontation space, a confrontation ranking determination unit determining a confrontation ranking in consideration of at least one of the sales amount and the number of product links of each of the sellers; It provides a product confrontation system comprising a benefit providing unit for providing a benefit corresponding to the determined competition ranking.

As described above, a product confrontation method and a system therefor according to an embodiment of the present invention provide different selling conditions for each of a plurality of sellers (or sellers) who sell the same product, so that the buyer is provided with each seller. You can make a purchase decision more easily and conveniently by referring to.

1 is a schematic view showing the configuration of a shopping mall providing system according to an embodiment of the present invention;

2 is a block diagram schematically showing the configuration of a shopping mall server system according to an embodiment of the present invention;

3 is a flowchart schematically illustrating an operation of a shopping mall providing method according to an embodiment of the present invention;

4 is a view schematically showing the composition of the product sales competition by category according to an embodiment of the present invention,

5 is an exemplary view illustrating a screen for requesting a merchandise sale confrontation in the form of a challenge field according to an embodiment of the present invention.

6 is an exemplary view showing a product sales competition request screen by the recommender according to an embodiment of the present invention,

7 is an exemplary view showing a 1: 1 merchandise confrontation scheme according to an embodiment of the present invention,

8 is an exemplary view showing a detailed view of a sale product according to an embodiment of the present invention,

9 is an exemplary view showing a community exchanging product sales information according to an embodiment of the present invention,

10 is an exemplary view showing a result of the merchandise sales game according to an embodiment of the present invention,

11 is an exemplary view showing a screen for managing the record of the merchandise sales competition according to an embodiment of the present invention,

12 is an exemplary view showing a screen for live broadcasting of a merchandise sales competition according to an embodiment of the present invention in real time,

13 is an exemplary view showing a personal management screen according to an embodiment of the present invention,

14 is an exemplary view showing a 1: 1 merchandise sales competition broadcast screen in TV home shopping according to an embodiment of the present invention.

15 is an exemplary diagram illustrating a multi-party merchandise sales competition broadcast screen in an internet shopping mall according to an embodiment of the present invention.

16 is an exemplary diagram illustrating a multi-party merchandise sales competition broadcast screen in TV home shopping according to an embodiment of the present invention.

17 is a block diagram schematically illustrating a configuration of a product competition system according to an embodiment of the present invention.

18 is a flowchart schematically illustrating an operation of a method of confronting a product between vendors selling the same product according to an embodiment of the present invention;

19 is a view for explaining a 1: 1 merchandise confrontation method between rival merchandise according to one embodiment of the present invention;

20 is a view for explaining a multi-party merchandise confrontation method according to a popular search ranking according to an embodiment of the present invention,

21 is a view for explaining a method of confronting a product between shopping malls selling the same product according to an embodiment of the present invention.

22 is a view for explaining a purchase decision method using the voting results according to an embodiment of the present invention,

FIG. 23 is a view for explaining a method of determining a confrontation ranking through a link between affiliated sites according to an embodiment of the present invention;

24 is a view for explaining a product confrontation composition forming method according to an embodiment of the present invention,

25 is a diagram for describing a method of automatically generating a confrontation structure of a popular search product according to an embodiment of the present invention;

FIG. 26 is a diagram illustrating a table for comparing features of a product competition type according to an embodiment of the present invention.

27 is a view showing a method of confrontation between shopping malls selling the same product according to an embodiment of the present invention.

FIG. 28 is a view for explaining a method of moving to a linked confrontation space when a specific product is selected in a portal site (ad space) according to an embodiment of the present invention.

Other objects, features and advantages of the present invention will become apparent from the detailed description of the embodiments with reference to the accompanying drawings.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention that can specifically realize the above object will be described. At this time, the configuration and operation of the present invention shown in the drawings and described by it will be described by at least one embodiment, by which the technical spirit of the present invention and its core configuration and operation is not limited.

The terms used in the present invention have been selected as widely used general terms as possible in consideration of the functions in the present invention, but may vary according to the intention or custom of the person skilled in the art, the emergence of new technologies, and the like. In addition, in certain cases, there is also a term arbitrarily selected by the applicant, in which case the meaning will be described in detail in the description of the invention. Therefore, it is intended that the terms used in the present invention should be defined based on the meanings of the terms and the general contents of the present invention, rather than simply the names of the terms.

In the present specification, the shopping mall refers to a shopping mall that displays and sells products in a non-store manner. The shopping mall may include an internet shopping mall implemented in a virtual world of a computer communication network. In addition, the shopping mall may include home shopping implemented through a broadcasting cable or a telephone line.

Product sales confrontation throughout the specification means a sales confrontation between the product sellers. The merchandise sales confrontation may be conducted against the merchandise sales amount, sales amount, etc. between the merchandise sellers. At this time, the merchandise sellers may determine whether the sales competition. Thereafter, a winner may be selected according to the determined result of the game, and a separate benefit may be provided to a buyer who purchases a specific product or service from a seller selected as the winner of the merchandise sales competition. The benefits may include mileage accrual, additional discounts, reserve payments and game money.

Product confrontation throughout this specification means confrontation between specific products. The product confrontation may be conducted against a product sales amount, sales amount, etc. between specific products. At this time, the product seller selling the specific product may or may not be the same person. Thus, since the acting subject in the product competition can be the product itself, the benefits can also be granted to the seller who sold the product winning the product competition or to the buyer who purchased the product.

Throughout this specification, the customer evaluation group means an evaluation unit that evaluates a specific product. The customer evaluation stage may include a buyer. In addition, the customer evaluation stage may include a separate customer, that is, a potential customer. The customer evaluation unit may write a product review. Therefore, the merchandise sales competition system providing server can determine whether or not the merchandise sales competition for the merchandise is referred to with reference to the product reviews evaluated by the customer evaluation unit. Hereinafter, the product sales competition system providing server may be used in combination with the 'server' or 'shopping mall providing server'.

Throughout this specification, the benefit refers to a separate bonus that can be paid to the winner who wins the competition. The benefits may include payment of rewards, provision of discount coupons, mileage accrual, provision of free gifts and game money. The benefit may be paid to the buyer who purchased the goods and services of the winning seller.

1 is a configuration diagram schematically showing the configuration of a merchandise sales competition system according to an embodiment of the present invention.

As shown in FIG. 1, the merchandise sales competition system according to an embodiment of the present invention includes a first seller 110, a second seller 120, a recommender 130, a server 140, a buyer 150, and And may comprise media 160.

The first seller 110 and the second seller 120 may include a seller selling goods or services in a shopping mall. The shopping mall may include an internet shopping mall and a TV home shopping mall. The first seller 110 and the second seller 120 may receive a sales competition application for a product or service to be sold to the server 140, respectively. For example, the first seller 110 may confront the server 140 to request a confrontation. In this case, the first seller 110 may notify the server 140 of the type of the product or the brand name of the counterpart who wants to proceed with the sales competition. Then, the server 140 may search for the counterpart seller for the sales competition requested from the first seller 110 based on the type of the product or the brand name notified from the first seller 110. When the second seller 120 is searched as the counterpart seller for the sales competition, the server 140 proposes a competition to sell the goods requested from the first seller 110 to the searched second seller 120. can do. Subsequently, when the product seller confrontation is accepted from the second seller 120, the first seller 110 and the seller may proceed with the merchandise sale. At this time, the agreed product sales competition can be immediately proceeded or set as an interest competition can be stored and managed in a separate database form. Confrontation of interest stored in the database form can be progressed later in response to the seller's request. In addition, in the case of the confrontation of interest, the interest confrontation proceeding time can be arbitrarily reserved. Therefore, the notification function may be set according to how much time the interest competition is scheduled.

On the other hand, the product sales competition application may be made by the recommender 130 as well as the sellers. The recommender 130 may include the server 140, the buyer 150, and a general customer (not shown). For example, the purchaser 150 may recommend a merchandise sale competition between the first seller 110 and the second seller 120 to the server 140. In this case, the first seller 110 and the second seller 120 may be a seller selling a product of a similar specification or a product of a competitive brand. Then, the server 140 may propose a merchandise sale match recommended from the recommender 130 to each of the first seller 110 and the second seller 120. Subsequently, when the proceeding of the recommended merchandise sales competition is accepted from the first seller 110 and the second seller 120, the server 140 receives the first seller 110 and the second seller 120. Proceed with the merchandise sales competition. In this case, the server 140 may further vote whether or not the product sale competition is in progress, referring to the result of the vote.

The server 140 may proceed and arbitrate a sales competition between the first seller 110 and the second seller 120. In addition, the server 140 may relay the match-up situation in real time through the medium 160. In addition, the server 140 may transmit the result of the sales competition to a specific medium 160 to advertise. In this case, the specific medium 160 may include TV home shopping, IPTV (Internet Protocol Television), Internet UCC (User Created Contents), media server, and the like. The specific medium 160 may be implemented through online and offline.

Accordingly, firstly, the first seller 110 proposes a brand and a product of the second seller 120 that wants to confront a merchandise sale to the server 140, and the second seller through the server 140. If the seller 120 is accepted, since the merchandise sales competition is made, there is an advantage that the opinions of both the first seller 110 and the second seller 120 can be reflected. Second, at least two sellers (for example, specific companies) or brands are recommended by the server 140, the buyer 150, and a general customer (netizen), so that the server 140 sells the goods through voting. Since the competition can be completed, there is an advantage that the customer can participate directly.

As described above, according to the present invention, the first seller 110 and the second seller 120 may increase the advertising revenue through the various media 160 according to the sales competition result. In addition, the buyer 150 has an advantage of being able to receive information on the popular selling product through the medium 160.

2 is a configuration diagram schematically showing the configuration of a shopping mall providing server according to an embodiment of the present invention, Figure 3 is a flow chart schematically showing the operation of the shopping mall providing method according to an embodiment of the present invention.

As shown in FIG. 2, the shopping mall server system according to the present invention may include a communication unit 210, a controller 220, a database unit 230, and a display unit 240.

The communication unit 210 may support communication between the shopping mall server and a seller and a buyer. The communication unit 210 may be automatically connected to a specific medium for advertising the result of the merchandise sales game after the merchandise sales competition is finished. In this case, a specific medium connected through the communication unit 210 may include a TV home shopping, an IPTV, an Internet UCC, a media server, and the like. In addition, the specific medium may include a medium used online and offline.

The controller 220 receives a product sales competition request. When a product sales competition structure is established according to the received product sales competition application, and the product sales between the seller and the buyer are in progress and a predetermined time passes, the controller 220 analyzes the result of the competition of the product sales competition. In this case, the result of the game may be determined according to the sales performance. The sales performance may include total product sales or total product orders. Then, the controller 220 may select a winning seller based on the analyzed result of the game. And a predetermined victory bonus can be paid to the selected winning seller. The controller 220 may control the display unit 240 to display the merchandise sales competition situation in real time. In addition, the controller 220 may relay the merchandise sales confrontation situation to a specific medium such as TV home shopping, IPTV, or Internet UCC through the communication unit.

The database unit 230 may store a result of the game updated under the control of the controller 220. Therefore, using the result of the game stored in the database unit 230, it is possible to determine the seller's record and the buyer's betting ability.

The display unit 240 may display the merchandise sales competition situation in real time under the control of the controller 220. It can also be. Therefore, the product sales competition situation may be relayed in real time through the display unit 240.

Hereinafter, a shopping mall providing method according to the present invention shown in FIG. 3 will be described with reference to the configuration of the shopping mall providing server according to the present invention of FIG. 2.

Referring to FIG. 3, first, the controller 220 of the shopping mall providing server system receives a product sales competition request [S310]. The controller 220 of the shopping mall providing server system may directly receive a product sales competition request from at least two sellers including a first seller and a second seller. It may also be accepted by a recommender suggestion, such as a buyer. At this time, the received merchandise sales competition can be immediately proceeded, or set as an interest competition can be stored and managed in a separate database form. Confrontation of interest stored in the database form can be proceeded according to the request later. In addition, in the case of the conflict of interest, the notification function may be set according to how much time is reserved by randomly reserving the interest competition progress time.

When the sales competition composition is established according to the reception, the controller 220 controls to proceed with the sales competition [S320, S330]. The controller 220 may mediate a sales method between the seller, a purchase, a deposit, a delivery, an AS, etc., between the seller and the buyer. In addition, the controller 220 may proceed with the product sales competition in a 1: 1 competition structure. In addition, the controller 220 may change the confrontation structure by a survival winning method and a tournament method in which 1: 1 competition is continuously performed. The confrontation scheme may be selected by the applicant at the time of commodity confrontation application. In addition, the sales competition composition may be established by the format of the shopping mall providing server basically provided by the controller 220. In this case, the product confrontation composition may be established according to product categories such as brand, price, type, use, and the like. In addition, the controller 220 may control to display the confrontation status in real time through the display 250. In addition, the controller 220 may control the product sales situation to be relayed in real time through a specific medium automatically connected to the communication unit 210. The specific medium may include a specific Internet site, TV home shopping, IPTV, Internet UCC, and the like.

Subsequently, after the predetermined time elapses after the sales competition is in progress, the controller 220 analyzes the competition results [S340, S350]. In this case, the confrontation result may be calculated based on the total order value or the total sales amount.

Then, the controller 220 selects a winning seller according to the analyzed confrontation result, and gives a benefit to the buyer who purchased the selling product of the winning seller [S360, S370]. In this case, the benefits granted to the buyer by the controller 220 may include mileage and reserve accumulation, discounts, coupons, and game money. In addition, the controller 220 may further provide a winning bonus to the winning seller. The winning bonus may include sales commission reduction and advertisement priority. At this time, the game can be determined as one of the KO win, the decision win, and the draw in the 1: 1 fight against survival. And the game determination before the tournament may be determined according to the victory point, the winning rate.

Thereafter, the controller 220 updates the confrontation result and the bonus payment status to the database unit 230 [S380]. In this case, the confrontation result and the bonus payment status updated in the database unit 230 may be used for total management.

In addition, the controller 220 may control the advertisement sales result of the merchandise sales competition through the communication unit 210 to be automatically advertised through a specific medium. In this case, a specific medium connected through the communication unit 210 may include a TV home shopping, an IPTV, an Internet UCC, a media server, and the like. In addition, the specific medium may include a medium used online and offline. The communication unit 210 may support a communication scheme including high speed internet, wireless internet, and the like.

On the other hand, according to another embodiment of the present invention, it is possible to implement a multi-party merchandise confrontation scheme. For example, in addition to the first seller and the second seller who are proceeding to sell the goods in the 1: 1 confrontation structure, a third party and a fourth seller may be further added to implement a multilateral product sale confrontation. When the multilateral product sale competition is performed for a predetermined time, the controller 220 may analyze the product sale result and select a sales rank of a plurality of sellers who have undergone the multilateral product sale competition. Thereafter, the controller 220 may differentially grant the buyers who have purchased the merchandise sold by the multiple sellers corresponding to the selected merchandise sales rank of the multiple sellers.

In addition, the merchandise sales competition structure according to the present invention can be divided by category. For example, the sales confrontation scheme for each category may include ideas, countries, brands, regional connections, prices, functions, and the like. The merchandise sales category may be determined according to the content applied by the applicant at the time of the merchandise sales competition application. In addition, the product sales category may be determined by the basic format of the shopping mall providing server system.

5 is an exemplary view showing a screen for requesting a merchandise sales competition in the form of a challenge field according to an embodiment of the present invention.

As shown in FIG. 5, the merchandise sales competition application according to the present invention may be directly made by the seller. The seller may apply for a merchandise sales competition through an application form in the form of a challenge letter. For example, the challenge sales form of the merchandise sales competition application is written in the seller, the first seller who wants to sell the goods in the competition method writes his name, brand name, contact information and the like in the challenge. And the first seller further describes the product of the brand or category that you want to confront merchandise sales. Then, the shopping mall providing server that manages and mediates the merchandise sales competition searches for a product corresponding to the brand or category for which the competition is desired and proposes a merchandise sales competition application to a second seller who sells the searched products. In addition, according to whether the second seller agrees to the challenge, the product sales confrontation scheme may be established. At this time, as another embodiment, when the first seller only lists his name, product name, contact information in the challenge, the shopping mall providing server directly analyzes the category and brand according to the product name of the first seller to the second seller. You can search for sellers.

6 is an exemplary view showing a product sales competition request screen by the recommender according to an embodiment of the present invention.

As shown in Figure 6, the product sales competition application according to the present invention can be made by the recommendation of the recommender. The recommender may be the first seller himself who wants to confront the merchandise sale. In addition, the recommender may be a shopping mall providing server or a customer (buyer and general customer). For example, the shopping mall providing server may periodically vote for a product sales confrontation scheme. In addition, the merchandise sales competition may be proceeded to the merchandise sales structure determined through the voting. At this time, the product sales competition structure may include a brand competition, star product competition or product type competition. In addition, the shopping mall providing server may receive a recommendation of a product sale confrontation by the recommender in real time. Accordingly, the shopping mall providing server may receive a product sales competition request for a plurality of products requested by the customer.

7 is an exemplary view showing a 1: 1 merchandise confrontation scheme according to an embodiment of the present invention.

As illustrated in FIG. 7, the merchandise sales confrontation scheme may be configured as a 1: 1 confrontation scheme. The 1: 1 merchandise confrontation scheme may be established according to a merchandise category. The result of the competition of the 1: 1 merchandise sales competition composition may include a decision win, a KO win applied to an early sale of the product, a draw, and the like. The result of the game may be classified according to the total order amount or the total sales amount. If the total order amount or the total sales amount is different, the decision wins, and if one product is sold out early, the KO win, the total order amount or the total sales amount may be the same. The case may be determined as a draw.

In addition, a winning bonus may be paid to a winning seller who wins the 1: 1 merchandise sales competition structure. The winning bonus paid to the winning seller may include a product sale fee reduction and advertisement priority. For example, and as a result of the determination as described above, it is possible to differentiate and apply a reserve payment rate or a commission reduction rate to an average price ratio of 1% in the case of a decision win, 3% in the case of a KO win, and the like. In addition, KO lost sellers may impose penalties to prevent them from participating in the merchandise sales competition for a certain period of time.

In addition, in addition to the winning seller may be implemented to benefit the buyer who purchased the product of the winning seller. In this case, the benefits to the buyer may include mileage and reserves, discount (Discount), coupons, game money.

In addition, by conducting the aforementioned 1: 1 war several times, the final winning seller may be selected weekly or monthly. And the predetermined final winning seller may further be given a predetermined additional bonus. In this case, a winning game may be adopted as a method for selecting the final winning seller. The winning game may include a tournament, a survival game, and the like. In addition, the game may include a loser resilience, multiple war details.

8 is an exemplary view showing a detailed view of a sale product according to an embodiment of the present invention.

As shown in FIG. 8, the detailed view of the sale product according to the present invention may be executed immediately by clicking an icon. For example, in the case of a merchandise sale competition that is conducted 1: 1, a detailed description of the merchandise of the first seller is displayed when the user clicks 'view the red corner product'. If the user clicks on the 'view blue product', a detailed description of the product of the second seller is displayed. At this time, the configuration of the icon may be changed by the format of the shopping mall providing server. Therefore, buyers who want to purchase a product through the shopping mall providing server can refer to detailed information related to the product by simply clicking a button.

9 is an exemplary view showing a community exchanging product sales information according to an embodiment of the present invention.

As shown in FIG. 9, the community according to the present invention may exchange product sale information. For example, the community may include a bulletin board for writing inquiries or additional requests for product sales. In addition, it can be implemented to add a comment or the like written on the bulletin board. In addition, an icon such as a referee may be used to crack down on cheating on the sale of the product, and to take an action such as giving a warning letter to a malicious article. Therefore, there is an advantage that the exchange of opinions and goods sales between the seller and the buyer through the community can be made smoothly. In addition, a fair sale confrontation can be achieved by arbitration.

10 is an exemplary view showing a result of a merchandise sale competition according to an embodiment of the present invention.

As shown in FIG. 10, the result of the merchandise sales competition according to the present invention may be displayed on one page. The result of the merchandise sale competition may include a win or lose, a result of the game, the whole management. Therefore, there is an advantage that the customer can refer to the result of the previous merchandise sales confrontation at any time if desired.

11 is an exemplary view showing a screen for managing the record of the merchandise sales competition according to an embodiment of the present invention.

As shown in FIG. 11, the whole product sales competition management according to the present invention may be divided into categories by customer, brand, and date. The whole management may include a result of the merchandise sales competition and the bonus payment status. In addition, priorities for sellers may be assigned based on the record. For example, the overall management may be used to select a ranking of kings, kings of KOs, kings of kings, and the like, and may preferentially grant benefits such as advertisements and publicity orders and fee reductions according to the selected rankings.

12 is an exemplary view showing a screen for live broadcasting of a merchandise sales competition according to an embodiment of the present invention in real time.

As shown in FIG. 12, the merchandise sales competition situation according to the present invention may be relayed in real time through a specific medium. In this case, the specific medium may include a specific Internet site, TV home shopping, IPTV, and Internet UCC. Therefore, there is an advantage that the seller and the buyer can grasp and participate in the merchandise sales confrontation in real time through a TV or the Internet. In addition, there is an advantage that the advertising effect can be maximized by advertising the result of the merchandise sales competition through the medium.

13 is an exemplary view showing a personal information management screen according to an embodiment of the present invention.

As shown in FIG. 13, the whole management screen according to the present invention may be provided for each individual. Therefore, in order to find out the record of the seller or the buyer, the user can log in to the webpage with his ID and check the record. In this case, the total information provided in the web page may be provided by sales date or by order date.

14 is an exemplary view showing a 1: 1 product sales competition broadcast screen in TV home shopping according to an embodiment of the present invention.

As shown in FIG. 14, the merchandise sales competition through TV home shopping according to the present invention may be implemented in a 1: 1 competition structure. The TV home shopping may be performed live. At this time, the product sales competition progress time may vary depending on the partnership with the home shopping company.

The product sales competition application may be made by the product seller. For example, when a first seller applies for a merchandise sale, he or she may propose a brand or product of a second seller who wants a merchandise sale to a home shopping operator. Then, the home shopping operator delivers the received product sales competition application contents to the second seller. Thereafter, as the product competition application is accepted from the second seller, the 1: 1 product sales competition may proceed.

On the other hand, the 1: 1 product sales competition application can be made by the recommendation of the home shopping operator or buyer (including viewers). For example, the home shopping operator or buyer may recommend a merchandise sale competition for two brands or products. Then, when the home shopping operator proposes the merchandise sale competition to sellers of the recommended brand or product, and a 1: 1 merchandise sale competition is accepted from the sellers who have been offered the competition, the merchandise sales competition may proceed. .

In addition, the merchandise sales competition implemented through the TV home shopping may be implemented in a survival winning method and a tournament method by continuously conducting a competitive battle with the 1: 1 sales competition structure. In this case, the result of the merchandise sales competition may be classified according to the total order amount or the total sales amount. For example, the result of the merchandise sales competition may be determined as a win when the total sales amount is different, a KO win when one product is sold out early, or a draw when the total order value or the total sales value is the same. It may further include items such as loser revival, plural wars.

Thereafter, a benefit may be provided to the buyer who purchased the product of the winning seller who won the 1: 1 product sale competition. The benefits granted to the corresponding purchaser may include mileage and reserve accumulation, purchase amount discount, coupon offer, game money provision, and the like. In addition, a victory bonus may be paid to the winning seller. The winning bonus paid to the winning seller may include a product sale fee reduction and advertisement priority. And according to the result of the product sales competition can be applied by differentiating the reserve amount of the reserve of the buyer, the rate of reduction of the commission of the seller.

In addition, in the case of a merchandise sale competition through the TV home shopping, the show host may be in charge of proceeding and arbitration of the merchandise sale competition. In addition, each seller may participate as a guest and provide detailed descriptions of the products sold at the time of home shopping.

Therefore, the merchandise sales competition through TV home shopping according to the present invention has the advantage that the buyer can grasp the information on the merchandise and the merchandise sales situation in real time and participate.

15 is an exemplary view showing a multi-party merchandise sales competition broadcast screen in the Internet shopping according to an embodiment of the present invention.

As shown in FIG. 15, the multilateral merchandise sales competition according to the present invention may be implemented through internet shopping.

First, when the application for the multilateral merchandise sales competition is received and a multilateral merchandise sales confrontation is established, a plurality of sellers who have established the multilateral merchandise sales confrontation proceed to sell the multilateral merchandise.

Then, the mediator analyzes the sales result in consideration of the sales performance after a predetermined time of the multilateral product sales. The arbiter may be a server managing the IPTV broadcast. In addition, the mediator may be a separate show host that conducts a multilateral merchandise sales competition broadcast through the IPTV.

Thereafter, the mediator selects the merchandise sales rank of the plurality of sellers based on the analyzed sales result. In this case, the merchandise sales ranking of the seller may be selected based on the total order value or the total sales amount.

Then, the moderator may differentially grant the benefits to the buyers who have purchased the products of the plurality of sellers corresponding to the selected product sales rank. In this case, the differentially granted benefits to the buyer may include mileage and reserves, discounts, coupons, game money.

In addition, the arbiter may pay a predetermined victory bonus to the multiple sellers in correspondence with the merchandise sales ranking. In this case, the victory bonus may include benefits such as sales commission reduction and advertisement priority. For example, according to the selected rank, the seller may be provided with benefits such as lowering the product sales fee and advertisement priority. On the other hand, sellers who fall into lower positions may be subject to penalties such as prohibition of sale for a certain period of time and relatively high commission rate.

In addition, according to another embodiment of the present invention, the multilateral sales competition may be implemented by wired / wireless internet shopping, IPTV shopping, and TV home shopping. In the case of the wireless internet shopping, it may be implemented through a mobile device including a mobile phone, a personal digital assistant (PDA), a smart phone, a netbook, and the like.

16 is an exemplary diagram illustrating a multi-party merchandise sales competition broadcast screen in TV home shopping according to an embodiment of the present invention.

As illustrated in FIG. 16, the multilateral merchandise sales competition according to the present invention may be implemented through TV home shopping. The multilateral merchandise sales competition through the TV home shopping may be performed live. At this time, the matters related to the multi-party merchandise sales competition may vary depending on the partnership with the TV home shopping company.

First, when the application for the multilateral merchandise sales competition is received and a multilateral merchandise sales confrontation is established, a plurality of sellers who have established the multilateral merchandise sales confrontation proceed to sell the multilateral merchandise. The multi-party merchandise sale competition may be requested by at least one of a plurality of product sellers. For example, when there are six total sellers, the first seller may apply to the home shopping operator by listing five merchandise sellers or five merchandise brands in the multilateral merchandise confrontation item when applying for merchandise sales. Then, the home shopping operator can deliver the contents of the product sales competition application to the remaining five product sellers. Subsequently, if the product sales competition application is accepted from the five sellers, the multilateral product sales competition may be made.

On the other hand, the multilateral product sales competition application can be made by the recommendation of the home shopping operator or buyer (including viewers). For example, the home shopping operator or buyer may recommend a merchandise sales competition for several brands or products. Then, as the home shopping operator proposes the multilateral merchandise sales competition to sellers of the recommended brand or product, and the multilateral merchandise sales competition is accepted from the sellers who have proposed the confrontation, the multilateral merchandise sales competition is Can proceed.

Subsequently, after a predetermined time has elapsed after the multilateral product sales have progressed, the home shopping operator may analyze the sales result in consideration of sales results of each of the plurality of sellers. In this case, the sales result may be analyzed by a separate show host that proceeds a multilateral merchandise sales competition through the TV home shopping.

The home shopping operator may select a merchandise sales ranking of the plurality of sellers based on the analyzed sales result. The merchandise sales ranking of the sellers may be selected based on the total order value or the total sales amount.

Thereafter, benefits may be differentially provided to the purchasers who purchased the products of the plurality of sellers corresponding to the selected product sales rank. In this case, the differentially granted benefits to the buyer may include mileage and reserves, discounts, coupons, game money. In addition, as a result of the merchandise sale, a predetermined victory bonus may be paid to the plurality of sellers corresponding to the merchandise sale ranking. In this case, the winning bonus may include benefits such as sales commission reduction and advertisement priority. In this case, in the case of a seller having a low ranking, the seller may be charged a penalty such as a prohibition of a sale for a predetermined period of time, a relatively high commission rate, etc., for a certain period of time.

On the other hand, it will be described below the product confrontation method according to an embodiment of the present invention.

17 is a block diagram schematically showing the configuration of a product competition system according to an embodiment of the present invention. Here, the controller 1720 of the product competition system illustrated in FIG. 17 may be applied in the same manner as the controller 220 of the shopping mall providing server illustrated in FIG. 2. In addition, in describing the control unit 1720 illustrated in FIG. 17, a description of some components (eg, a communication unit and a database, etc.) of the shopping mall providing server illustrated in FIG. 2 will be omitted. The product competition system may be provided in a portal site providing server providing a portal site.

As shown in FIG. 17, the product confrontation system according to an embodiment of the present invention is to implement a product confrontation between sellers who sell the same product under different sales conditions, and includes an input unit 1710 and a controller 1720. It can be configured as. The controller 1720 may include a product sales destination extracting unit 1721, a confrontation space providing unit 1722, a confrontation ranking unit 1723, and a benefit providing unit 1724.

The input unit 1710 may receive a selection input of a specific product. In addition, the input unit 1710 may receive a specific keyword input. The keyword may include a keyword indicating a specific product. Accordingly, when the keyword is input, the product sales destination extracting unit may search for a product corresponding to the input keyword and extract a sales destination of the searched product. The keyword, commodity information corresponding to the keyword and commodity sales destination information may be stored in a separate database.

The merchandise sales destination extractor 1721 may extract a merchandise sales destination (eg, a shopping mall) that sells merchandise corresponding to the keyword. The extracted product seller may be at least two sellers selling the same product. In addition, the extracted product sales destination may be at least two shopping malls that sell the same product. In this case, the at least two sellers may sell the same product under different sales conditions. For example, the first shopping mall, the second shopping mall, and the third shopping mall may each sell a product A. In this case, the first shopping mall may sell the A product under the condition that the interest-free three-month installment benefit is provided. In addition, the second shopping mall may sell the A product under the condition that it provides a free interest free 3-month installment benefit. In addition, the third shopping mall may sell the A commodity on the condition of free shipping and a discount coupon. Accordingly, a buyer who wants to purchase the A product may compare the sales conditions of the first shopping mall, the second shopping mall, and the third shopping mall that sells the same A product, and may decide to purchase the product.

The confrontation space providing unit 1723 may provide a confrontation space such that confrontation occurs between the extracted at least two vendors. That is, the confrontation space providing unit 1723 provides a confrontation space for confrontation between at least two sellers selling the same product, and the subject of the confrontation may be the merchandise seller. For example, the confrontation space provided by the confrontation space providing unit 1723 may include a confrontation space for conducting a 1: 1 or multilateral merchandise confrontation. In this case, each of the merchandise vendors may provide different sales conditions for selling the same merchandise.

The confrontation ranking unit 1724 may determine a confrontation ranking of the commodities when a predetermined time elapses since a confrontation structure of merchandise sales between the vendors is formed in the provided confrontation space. In this case, the confrontation ranking unit 1724 may determine the confrontation ranking on the basis of the sales results of each seller for the corresponding product. That is, when a confrontation structure is formed between at least two products in the confrontation space provided by the confrontation space providing unit 1723, the confrontation ranking unit 1724 takes into consideration the sales results such as sales of the at least two products, Can be determined. The confrontation ranking unit 1724 further considers the number of clicks linked to any one of the at least two sellers when a confrontation structure between at least two sellers is formed in the confrontation space provided by the confrontation space provider 1723. You can determine the order of competition. For example, the confrontation space may be a server that conducts a confrontation between the merchandise vendors, and the ad space may be a specific server where an advertisement for a merchandise to be sold is posted. In this case, the linking from the confrontation space to the ad space is called a forward link, and the linking from the advertising space to the confrontation space is called a reverse link, and applied by varying the weight given according to the forward link click or the reverse link click. You may.

The benefit provider 1725 may grant a benefit corresponding to the determined ranking of the seller. That is, the benefit providing unit 1725 may give a benefit such as a fee reduction to the plurality of distributors in correspondence with the determined competition order. In addition, the benefit providing unit 1725 grants benefits such as mileage and point accumulation, discount coupons, game money payment, free gifts, prize draws, etc. to the buyer who purchases the particular product at the corresponding seller in accordance with the determined competition ranking can do. In this case, the benefit providing unit 1725 may provide benefits differentially according to the competition ranking determined by the competition ranking determiner 1724. In addition, the benefit providing unit 1725 may grant a benefit to the performer of performing the click corresponding to the competition order of the particular product. That is, the benefit providing unit 1725 may provide a corresponding benefit to a subject (for example, a buyer, a netizen, and a home shopping viewer) who has performed the forward link and reverse link clicks.

Meanwhile, the product confrontation system according to an embodiment of the present invention provides a confrontation space within a portal site, and a specific product is selected while a confrontation is in progress through the product confrontation system in the portal site, where the specific product is sold. When moved to the site, the distributor site can be implemented to pay a fee of a predetermined amount to the portal site.

As described above, the product confrontation system according to an embodiment of the present invention has an advantage that the buyer can easily make a purchase decision with reference to the confrontation progress result by proceeding the confrontation between the sellers selling the specific product under different conditions. . In addition, by providing a product confrontation system (confrontation space) on the portal site (ad space) for advertising a specific product, merits of the product can be easily proceeded without moving to the sales site (for example, shopping mall, etc.) of the specific product There is this.

18 is a flowchart schematically illustrating an operation of a confrontation method between merchandise distributors selling the same merchandise according to one embodiment of the present invention.

As shown in FIG. 18, the method of confronting between merchandise sellers according to an embodiment of the present invention may be performed between merchandise dealers selling the same merchandise under different selling conditions. In addition, the product confrontation system according to an embodiment of the present invention provides a confrontation space in the portal site, a specific product is selected during the confrontation is in progress through the product confrontation system in the portal site to sell the specific product When moved to the site, the distributor site may be implemented to pay a fee of a predetermined amount to the portal site.

First, when a specific product is selected, a plurality of vendors selling the specific product may be extracted to provide a confrontation space for confrontation between the extracted vendors [S1810, S1820, S1830]. That is, a keyword for searching for a specific product may be input through a keyword input window of a specific site (for example, a portal site), or a specific product being advertised through a specific advertisement space may be selected. Thereafter, the product sales destination extracting unit 1721 may extract a plurality of vendors selling the selected or input specific product. In this case, the extracted plurality of vendors may sell the same specific product by presenting different sales conditions. For example, each of the plurality of distributors may further present sales conditions such as whether a shipping fee is generated, the number of interest-free installment months, discount coupon application, and the like. Then, the confrontation space providing unit 1722 may provide a confrontation space such that confrontation is made between a plurality of distributors extracted from the merchandise distributor extracting unit 1721. That is, the confrontation space providing unit 1722 provides a confrontation space so that confrontation between the merchandise sellers extracted through the merchandise distributor extracting unit 1721 may be the subject of the confrontation. At this time, the confrontation space provided by the confrontation space providing unit 1722 may include a confrontation space for proceeding 1: 1 confrontation or multilateral confrontation.

And a confrontation structure between the seller is formed in the provided confrontation space can be a confrontation proceeds [S1840, S1850]. Thereafter, when a predetermined time elapses, the confrontation ranking may be determined [S1860, S1870]. In this case, the confrontation ranking unit 1723 may determine the confrontation ranking based on the sales results of the same products of each of the merchandise vendors. That is, when a confrontation structure is formed between at least two merchandise vendors in the confrontation space provided by the confrontation space provider 1722, the confrontation ranking unit 1723 considers sales results such as sales of the at least two merchandise vendors. You can decide the order of battle. On the other hand, the confrontation ranking unit 1723 is in the confrontation space provided through the confrontation space providing unit 1722 confrontation between at least two product sellers is formed, in the advertising space for advertising any one of the at least two products The order of competition may be determined in consideration of the number of clicks linked to the corresponding merchandise distributor or the number of clicks linked to the ad space from the corresponding merchandise distributor. For example, the merchandise distributor may be a shopping mall that sells a particular merchandise, and the ad space may be a specific server where an advertisement for a specific merchandise sold through the merchandise vendor is displayed. In this case, the link from the product retailer to the advertisement space may be referred to as a forward link, and the link from the product retailer to the product retailer may be referred to as a reverse link, and the weight given by the forward link click or the reverse link click may be different. Can be applied.

Then, the benefit providing unit 1724 may grant a benefit corresponding to the determined competition ranking [S1880]. The benefit provider 1724 may provide a benefit to a buyer who purchases the product sold at the product seller or the product seller in correspondence with the determined competition order. In this case, the benefit providing unit 1724 may provide the benefits differentially in the order determined by the competition ranking determiner 1724. In addition, the benefit provider 1724 may also provide benefits to the voting participant when a voting participant who has selected a particular product in the popular voting purchases the specific product. In addition, the benefit providing unit 1724 may provide a corresponding benefit to the subject (for example, buyers, netizens and home shopping viewers) that performed the forward link and reverse link click. Benefits provided by the benefit provider 1724 may include reserves and mileage accumulation, discount coupons, free gifts, game money payments.

As described above, the product confrontation method according to an embodiment of the present invention has the effect that the buyer can make a more favorable purchase decision by referring to the sales conditions of each seller through the confrontation between the sellers selling the particular product. In addition, by providing a product confrontation system (confrontation space) on the portal site (ad space) for advertising a specific product, merits of the product can be easily proceeded without moving to the sales site (for example, shopping mall, etc.) of the specific product There is this.

19 is a view for explaining a 1: 1 product competition method between rival goods according to an embodiment of the present invention.

As shown in FIG. 19, a one-to-one product competition between rival products according to an embodiment of the present invention is a purchaser who purchases a product that wins the product competition or wins by performing a product competition in the form of a vote or a half vote. Benefits can be given to sellers who sell a product. In addition, the 1: 1 product confrontation may be confronted within a predetermined time. Therefore, when a 1: 1 confrontation is formed between rival products, the confrontation between the rival products may be performed for a predetermined time to select a best of best product. At this time, the product confrontation may be determined in the form of a KO win or a decision win. The KO win may be a case in which the confrontational product is sold out or occupies 80% or more of the sales share. And the decision win can represent the outcome of the confrontation as a ratio. The products in the confrontation may be differentially applied according to the result of the confrontation, such as KO win or decision win.

20 is a view for explaining a multi-party product competition method according to the popularity search ranking according to an embodiment of the present invention.

As illustrated in FIG. 20, a predetermined number of popular items may be extracted according to a popular search ranking according to an embodiment of the present invention, and a multi-party product competition may be performed between the extracted products.

For example, when the keyword 'cell phone' is input in a keyword input window provided through a specific site such as a portal site, the A cell phone, the B cell phone, the C cell phone, the D cell phone, etc. Multiple products of may be retrieved. In this case, the A, B, C and D mobile phone may be a mobile phone selected in the 4th popular ranking among all mobile phones (for example, 50 mobile phones). That is, when the keyword 'cell phone' is input through the keyword input window, 50 mobile phones corresponding to the keyword 'cell phone' may be searched. A, B, C, and D mobile phones corresponding to the popularity rankings 1, 2, 3, and 4 may be extracted from the searched 50 mobile phones. Then, a multilateral confrontation structure is formed between the extracted A, B, C and D mobile phones, and confrontation may proceed. The multilateral confrontation structure is to proceed for a certain time, after the predetermined time has elapsed can be determined ranking. The competition ranking of the multilateral product competition may be determined in the form of a winning game, and a benefit may be provided to correspond to the determined competition ranking. For example, in the multilateral product competition, the confrontation ranking may be provided with a benefit of 50% for the first product, 30% for the second product, 15% for the third product, and 5% for the fourth product. .

21 is a view for explaining a product competition method between shopping malls selling the same product according to an embodiment of the present invention.

As illustrated in FIG. 21, a plurality of shopping malls according to an embodiment of the present invention may further provide different selling conditions in selling the same product.

That is, there may be a plurality of shopping malls A shopping mall, B shopping mall, and C shopping mall that sell a specific product. In this case, the shopping mall A may present a sale condition of 19,000 won and interest-free three months for the specific product, and the shopping mall B may present a sale condition of 18,000 won and free shipping for the specific product. Can be. The shopping mall C may present a price of 18,000 won, free shipping and interest-free three months of sales for the specific product. Then, each shopping mall may proceed with the product for the same product according to the above-described sales conditions. The product competition may be implemented in the form of preference and popularity survey. Subsequently, as a result of the product competition, the competition rankings of the shopping malls may be determined, and benefits may be provided to correspond to the determined competition ranking. In this case, the benefit may be provided to a seller who sells the product and a buyer who wants to purchase the product. For example, the benefits provided to the seller may be implemented in the form of a fee reduction, etc. The benefits provided to the buyer may be implemented in the form of points and mileage accumulation, coupons, sweepstakes, game money payment, etc. have.

As described above, the product competition method between shopping malls that sell the same product according to an embodiment of the present invention allows a buyer to more easily and conveniently determine a purchase in consideration of the product sales conditions that are differently provided for each shopping mall for the same product. There is an advantage.

22 is a view for explaining a purchase decision method using the result of the vote according to an embodiment of the present invention.

As shown in FIG. 22, in the purchase decision method using the voting result according to an embodiment of the present invention, the purchaser makes a purchase decision more easily by referring to the result of the voting proceeding by voting for a plurality of products in advance. can do. In this case, the voting result may be a result of voting performed directly on the corresponding site. In addition, the voting result may include a voting result provided from the outside (eg, a specific website, a specific research company, etc.). That is, the buyer has an advantage of easily recognizing a product having a high popularity or preference and converting it to a purchase by referring to the voting result.

FIG. 23 is a diagram for describing a method of determining a confrontation ranking through mutual links with affiliated sites according to an embodiment of the present invention.

As shown in FIG. 23, confrontation ranking according to an embodiment of the present invention may be achieved through a link between a specific site and an affiliate site.

That is, when a confrontation composition is formed between the plurality of products, in consideration of the number of clicks linked to the confrontation space in the advertising space advertising one of the at least two products or the number of clicks linked to the ad space in the confrontation space You can decide the order of battle. For example, the confrontation space may be a specific server that conducts the product competition, and the advertisement space may be a specific server where an advertisement for the product is displayed. In this case, the linking from the confrontation space to the ad space may be referred to as a forward link, and the linking from the advertising space to the confrontation space may be referred to as a reverse link. Can be applied.

As described above, the method for determining the confrontation ranking according to an embodiment of the present invention applies different weights by applying different weights according to whether the link is a link from the ad space to the confrontation space or the confrontation space to the confrontation space. Your rankings The advantage is that it can be determined selectively.

24 is a view for explaining a method for forming a product confrontation composition according to an embodiment of the present invention.

As illustrated in FIG. 24, the method of composing a confrontation composition according to an embodiment of the present invention may automatically form a confrontation composition for a product arbitrarily selected by a specific customer. In other words, a specific customer can arbitrarily store a specific product competition. Subsequently, a confrontation structure for the product confrontation stored by the specific customer on a predetermined time basis may be automatically generated. Then, in addition to the specific customer, separate customers, such as a second customer and a third customer, may participate in the product competition proceeded due to the confrontation structure formed.

As described above, when the confrontation composition of the product confrontation composition according to an embodiment of the present invention is formed by a specific customer, the confrontation proceeds, the second customer and the third customer in addition to the specific customer, etc. The advantage is that you can participate more actively by engaging more customers.

FIG. 25 is a diagram for describing a method of automatically generating a confrontation structure of a popular search product according to an embodiment of the present invention.

As shown in FIG. 25, the competition structure of a popular search product according to an embodiment of the present invention extracts a predetermined number of popular search products from a plurality of products, and uses the extracted predetermined number of popular search products to compete against the product. You can proceed. In this case, a separate customer may further participate in the product competition.

For example, a specific customer may enter a specific keyword in the keyword input window. Then, a plurality of products corresponding to the input keyword can be searched. At this time, the searched plurality of products may be automatically extracted a predetermined number according to the popularity ranking. In addition, the extracted predetermined number of products may automatically form a product competition composition, and the product competition may proceed. The product competition may be conducted in the form of a multilateral competition, and the ranking of the competition may be determined according to the result of the product competition. At this time, according to the determined competition ranking, it is possible to differentially give benefits to the seller selling the product or the buyer who purchases the product.

As described above, the product competition method according to an embodiment of the present invention extracts a predetermined number of popular search products for a specific keyword to proceed with the product competition automatically, and to correspond to the competition ranking determined as a result of the product competition Can provide benefits.

FIG. 26 is a diagram illustrating a table for comparing features of a product competition type according to an embodiment of the present invention.

As shown in FIG. 26, a product competition type according to an embodiment of the present invention includes a product competition for selecting a best product among daily popular search products, a product competition for selecting a popular search product by a specific category, and the same product. A confrontation structure for commodity confrontation between a plurality of shopping malls for sale may be formed.

First, a product competition for selecting the best product among the daily popular search products may include a product competition method for selecting a best of the best products among the popular search products during the day. Therefore, in the case of the product competition for selecting the best product, it can proceed by forming a 1: 1 competition structure. In this case, the confrontation for selecting the most popular product may be performed in units of one day. Therefore, the competition can be automatically formed by forming a confrontation composition using the popular keyword on the day. Then, as a result of the product competition, the competition ranking may be determined based on the product purchase amount. And as a result of the product competition, the winner may be paid points or points in the form of a free gift. In this case, since the confrontation proceeds as a 1: 1 confrontation, when one product is sold out or sold out, or occupies 80% or more, the confrontation ends and the corresponding product wins by KO.

As described above, the product competition for selecting the best product among the daily popular search products has the advantage of increasing the advertising revenue by advertising the corresponding products at the same time through the product competition between at least two products.

In addition, in the case of a product competition for selecting a popular search product by the specific category, a multi-party competition structure may be formed by selecting five most popular products by category among the knowledge search products. Then, the multi-party confrontation between the selected five popular products can proceed. In this case, the confrontation may include a multilateral confrontation form. The confrontation may be conducted in a certain time unit such as 1 day, 1 week or 1 month. When the competition ends after the predetermined time, the competition ranking between the products may be determined based on the sales of the products. In this case, a specific vote may be further performed to determine the ranking order. The particular vote may include a vote regarding the popularity or preference of the products. In the case of the multilateral confrontation, the confrontation ranking may be determined through the determination between the commodities (not KO win). As described above, in the case of a product competition for selecting a popular search product for each specific category, there is an advantage that the customer participation can be increased due to curiosity and fun due to the product competition.

In addition, in the case of a product competition between shopping malls selling the same product, a product may be searched by inputting a keyword. For example, the keyword may include a keyword for searching for a knowledge search product. Therefore, when a product is searched by inputting the keyword, a plurality of shopping malls that sell the same product with different sales conditions may be searched. For example, the selling price for a specific product of the searched plurality of shopping malls may be the same. However, among the plurality of shopping malls, the first shopping mall may further provide free shipping as a selling condition, and the second shopping mall may further provide a 5% discount coupon as a selling condition at the same time as the free shipping. In addition, the third shopping mall may provide a 5% discount coupon and three months interest-free sales conditions. Accordingly, the purchaser may purchase a product corresponding to a sales condition favorable to the user by referring to the sales conditions of the first shopping mall, the second shopping mall and the third shopping mall among the plurality of shopping malls. In this case, the product competition time may be arbitrarily set, and the competition order of the products may be determined based on the product purchase amount or the number of links. In addition, according to the determined competition rankings, it is possible to differentially pay a victory bonus such as points or prize draws.

As described above, by providing a benefit corresponding to the ranking order to the buyer who purchased the winning product in the competition, it is possible to prevent customer departure, and increase the purchase rate and repurchase rate for the product.

FIG. 27 is a view illustrating a method of confronting shopping malls selling the same product according to an embodiment of the present invention. FIG.

As shown in FIG. 27, a confrontation between shopping malls selling the same product according to an embodiment of the present invention may provide a victory bonus differentially according to the confrontation ranking determined as a confrontation result.

First, when a specific keyword is input through the keyword input window, a product corresponding to the input keyword may be searched. In this case, a plurality of shopping malls selling the searched products may be searched together, and the plurality of shopping malls may provide different selling conditions for the specific products.

First, a keyword 'clock' may be entered in a keyword input window and a product search may be requested. Then, a plurality of shopping malls (A, B, C, D, and E shopping malls) selling A watches may be searched. In this case, each of the plurality of shopping malls may sell the A watch under a different selling condition. That is, the searched plurality of shopping malls may set different selling prices for the same product. In addition, the searched plurality of shopping malls may sell the specific product by applying different sales conditions, such as interest-free installment months and shipping costs for the same product. For example, in the case of the shopping mall A, two months of interest-free coupons and free shipping fee may be provided as the selling condition of the clock A, and the shopping mall B may present only the price as the selling condition of the clock A. In addition, the shopping mall C may further provide free shipping coupons for three months at the same time, and the shopping mall D may provide only free shipping coupons. Accordingly, the purchaser can determine the purchase of the A watch under conditions favorable to him with reference to the sales conditions for each shopping mall presented as described above.

As described above, since each of the plurality of shopping malls forms a confrontation structure for a specific product by applying different selling conditions to each other, the buyer may refer to the formed confrontation composition to apply the sales conditions favorable to him to sell the product from the shopping mall. You can decide to purchase the product. And when the confrontation proceeds according to the formed confrontation structure, it can be differentially provided with benefits such as bonus payment to correspond to the result of the confrontation.

FIG. 28 is a view for explaining a method of moving to a linked confrontation space when a specific product is selected in a portal site (ad space) according to an embodiment of the present invention.

As shown in FIG. 28, when selecting a specific product being advertised in the portal site according to an embodiment of the present invention, the product competition may be performed by moving to the product competition space linked to the corresponding advertisement space.

In this case, the ranking of the competition between the products may be determined in consideration of the number of clicks linked to the competition space in the advertisement space or the number of clicks linked to the advertisement space in the competition space. For example, the confrontation space may be a specific server that conducts the product competition, and the advertisement space may be a specific server where an advertisement for the product is displayed. In this case, the linking from the confrontation space to the ad space may be referred to as a forward link, and the linking from the advertising space to the confrontation space may be referred to as a reverse link. Can be applied.

As described above, the method for determining the confrontation ranking according to an embodiment of the present invention applies different weights by applying different weights according to whether the link is a link from the ad space to the confrontation space or the confrontation space to the confrontation space. Your rankings The advantage is that it can be determined selectively.

Although specific embodiments of the present invention have been described with reference to the drawings, this is intended to be easily understood by those of ordinary skill in the art, and is not intended to limit the technical scope of the present invention. Therefore, the technical scope of the present invention is determined by the matters described in the claims, and the embodiments described with reference to the drawings may be modified or modified as much as possible within the technical spirit and scope of the present invention.

Claims (8)

In the product competition method of the product competition system comprising an input unit, product sales dealer extraction unit, competition space providing unit, competition ranking determination unit, display unit and benefit providing unit, Receiving, by the input unit, a specific product selection input; Extracting, by the product sales destination extracting unit, at least two sellers selling the specific product; Providing a confrontation space such that the confrontation space providing unit makes a confrontation between the extracted at least two vendors; When a confrontation structure is formed between the at least two sellers in the provided confrontation space, the confrontation ranking unit determining the confrontation ranking in consideration of at least one of the sales amount and the number of product links of each of the dealers for the specific product for a predetermined time; ; Exposing, by the display unit, the confrontation status information of the at least two vendors as the confrontation time elapses; And And providing benefits in accordance with the determined competition ranking by the benefit provider. The method of claim 1, wherein providing the confrontation space And the confrontation space providing unit provides a confrontation space so that confrontation between at least two sellers selling the specific product under different sales conditions is achieved. The method of claim 1, wherein granting the benefit is And the benefit provider provides the benefit to at least one of the seller and the buyer. The method of claim 1, wherein the specific product is linked to a sales site for selling the specific product. If the particular product is selected and linked to the vendor site, the product confrontation system further comprises the step of collecting a fee of the predetermined amount from the vendor site, And collecting the fee of the predetermined amount is after the step of providing the confrontation space. An input unit to receive a specific product selection input; A merchandise sales destination extracting unit for extracting at least two sales outlets for selling the specific product; A confrontation space providing unit which provides a confrontation space so that confrontation is made between the extracted at least two vendors; A confrontation ranking determination unit determining a confrontation ranking in consideration of at least one of the sales amount and the number of product links of each of the contributors for a predetermined time when a confrontation composition between the at least two distributors is formed in the provided confrontation space; A display unit exposing the confrontation status information of the at least two dealerships over a confrontation time; And Commodity confrontation system comprising a benefit providing unit for granting a benefit corresponding to the determined competition ranking. The method of claim 5, Wherein each of the sellers sells products having different sales conditions for the same products. The method of claim 5, The benefit providing unit is a product confrontation system, characterized in that for providing the benefit to at least one subject of the seller and the buyer. The method of claim 5, wherein the specific product is linked to a sales site for selling the specific product, And when the specific product is selected and linked to the seller site, the product competition system collects a fee of a predetermined amount from the seller site.

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