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WO2011005485A3 - Request-time multi-attribute web content auctions - Google Patents

Request-time multi-attribute web content auctions Download PDF

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Publication number
WO2011005485A3
WO2011005485A3 PCT/US2010/039384 US2010039384W WO2011005485A3 WO 2011005485 A3 WO2011005485 A3 WO 2011005485A3 US 2010039384 W US2010039384 W US 2010039384W WO 2011005485 A3 WO2011005485 A3 WO 2011005485A3
Authority
WO
WIPO (PCT)
Prior art keywords
request
content
auction
web content
webpage
Prior art date
Application number
PCT/US2010/039384
Other languages
French (fr)
Other versions
WO2011005485A2 (en
Inventor
Bruce D. D'ambrosio
Michael Wellman
Original Assignee
Digitalscirocco, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Digitalscirocco, Inc. filed Critical Digitalscirocco, Inc.
Priority to GB1200869.4A priority Critical patent/GB2484848A/en
Publication of WO2011005485A2 publication Critical patent/WO2011005485A2/en
Publication of WO2011005485A3 publication Critical patent/WO2011005485A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/18—Legal services
    • G06Q50/184—Intellectual property management

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Technology Law (AREA)
  • Tourism & Hospitality (AREA)
  • Operations Research (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Embodiments include methods, apparatus, and systems associated with providing request-time auctioning of web content and web services. The auction may be performed by a request-time web content auctioning service, which may accept bids of content and/or services from content and/or service providers, and may auction these bids against offers of space on webpages in websites. The auction may, in various embodiments, be performed in real time, such as, for example, during generation of a webpage in response to a request to view a webpage from a visitor to the webpage. The auction service may, in various embodiments, also provide for the auctioning of web services for webpages, such as, for example, content filtering. Other embodiments may be described and claimed
PCT/US2010/039384 2009-06-22 2010-06-21 Request-time multi-attribute web content auctions WO2011005485A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
GB1200869.4A GB2484848A (en) 2009-06-22 2010-06-21 Request-time multi-attribute web content auctions

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US26923909P 2009-06-22 2009-06-22
US61/269,239 2009-06-22
US12/819,044 2010-06-18
US12/819,239 2010-06-18
US12/819,044 US8112320B2 (en) 2009-06-22 2010-06-18 Multi-attribute web content auctions

Publications (2)

Publication Number Publication Date
WO2011005485A2 WO2011005485A2 (en) 2011-01-13
WO2011005485A3 true WO2011005485A3 (en) 2011-04-07

Family

ID=43355098

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2010/039384 WO2011005485A2 (en) 2009-06-22 2010-06-21 Request-time multi-attribute web content auctions

Country Status (3)

Country Link
US (2) US8799080B2 (en)
GB (1) GB2484848A (en)
WO (1) WO2011005485A2 (en)

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US8799080B2 (en) * 2009-06-22 2014-08-05 Digitalscirocco, Inc. Dynamic webpage generation including request-time auctioned web content
US11620660B2 (en) * 2009-08-19 2023-04-04 Oracle International Corporation Systems and methods for creating and inserting application media content into social media system displays
US20120041834A1 (en) * 2010-08-13 2012-02-16 Mcrae Ii James Duncan System and Method for Utilizing Media Content to Initiate Conversations between Businesses and Consumers
US8965793B2 (en) 2011-03-24 2015-02-24 Valorbec, Societe En Commandite Multi-attribute auctioning method and system
US10282758B1 (en) 2012-04-06 2019-05-07 MaxPoint Interactive, Inc. Pricing control in a real-time network-based bidding environment
US9129313B1 (en) * 2012-04-06 2015-09-08 MaxPoint Interactive, Inc. System and method for optimizing real-time bidding on online advertisement placements utilizing mixed probability methods
US20140074640A1 (en) * 2012-09-07 2014-03-13 Cbs Interactive Inc. Techniques to auction a portion of a web page
US10949894B1 (en) 2013-06-07 2021-03-16 Groupon, Inc. Method, apparatus, and computer program product for facilitating dynamic pricing
US10387902B1 (en) 2013-06-28 2019-08-20 Groupon, Inc. Method and apparatus for generating an electronic communication
US10984455B1 (en) * 2013-06-28 2021-04-20 Groupon, Inc. Method and apparatus for generating an electronic communication
US20150019349A1 (en) * 2013-07-10 2015-01-15 Google Inc. Packs of inventory
US9870577B1 (en) * 2014-01-13 2018-01-16 Google Inc. Conditional bids in an auction
WO2016000631A1 (en) * 2014-07-03 2016-01-07 U3D Limited Demand matching method on network and workspace trading platform using such method
US10769678B2 (en) 2015-02-24 2020-09-08 Google Llc Real-time content generation
US9864571B2 (en) 2015-06-04 2018-01-09 Sonos, Inc. Dynamic bonding of playback devices
US11037228B1 (en) * 2016-02-22 2021-06-15 El Toro.Com, Llc Automated bidding on auctioned content
US10423986B1 (en) 2016-02-22 2019-09-24 El Toro.Com, Llc Automated submission for solicited application slots
US20170262933A1 (en) * 2016-03-10 2017-09-14 Khai Gan Chuah Offline to online management system
US10607248B2 (en) * 2017-04-18 2020-03-31 Jae Kyun Kim Time-consuming sale process
US11392898B2 (en) 2019-02-06 2022-07-19 Rolls-Royce Corporation Secure cloud collaboration platform
US11416803B1 (en) 2021-08-22 2022-08-16 Khai Gan Chuah Automatic retail, display management

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US20050131918A1 (en) * 2003-12-12 2005-06-16 W. Daniel Hillis Personalized profile for evaluating content
KR20050063886A (en) * 2003-12-23 2005-06-29 하나로드림(주) Method and system for providing users with contents upon request
KR20080095429A (en) * 2007-04-24 2008-10-29 주식회사 케이티프리텔 Content provision method and system

Also Published As

Publication number Publication date
WO2011005485A2 (en) 2011-01-13
US8112320B2 (en) 2012-02-07
US20100324974A1 (en) 2010-12-23
US8799080B2 (en) 2014-08-05
GB2484848A (en) 2012-04-25
US20100324973A1 (en) 2010-12-23
GB201200869D0 (en) 2012-02-29

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