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WO2011060263A3 - System and method for localized valuations of media assets - Google Patents

System and method for localized valuations of media assets Download PDF

Info

Publication number
WO2011060263A3
WO2011060263A3 PCT/US2010/056538 US2010056538W WO2011060263A3 WO 2011060263 A3 WO2011060263 A3 WO 2011060263A3 US 2010056538 W US2010056538 W US 2010056538W WO 2011060263 A3 WO2011060263 A3 WO 2011060263A3
Authority
WO
WIPO (PCT)
Prior art keywords
media assets
ones
mentions
endorser
valuations
Prior art date
Application number
PCT/US2010/056538
Other languages
French (fr)
Other versions
WO2011060263A2 (en
Inventor
Ryan Steelberg
Chad Steelberg
Original Assignee
Brand Affinity Technologies, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US12/590,671 external-priority patent/US20100131337A1/en
Priority claimed from US12/708,762 external-priority patent/US20100318375A1/en
Priority claimed from US12/870,069 external-priority patent/US20110078003A1/en
Application filed by Brand Affinity Technologies, Inc. filed Critical Brand Affinity Technologies, Inc.
Publication of WO2011060263A2 publication Critical patent/WO2011060263A2/en
Publication of WO2011060263A3 publication Critical patent/WO2011060263A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

An engine, system and method for selecting at least one endorser for use in one or more advertisements. The engine, system and method may include a talent library including a plurality of electronic media assets delineated by respective ones of the at least one endorser, a mention tracker that electronically tracks mentions of the media assets, and that assigns at least one metric to each of the mentions, and a graphical user display that displays the metrics correspondent to a selected one of the at least one endorser based on ones selected from a plurality of geographies, wherein the selected ones of the geographies are a situs of ones of the mentions.
PCT/US2010/056538 2009-11-12 2010-11-12 System and method for localized valuations of media assets WO2011060263A2 (en)

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US12/590,671 US20100131337A1 (en) 2007-09-07 2009-11-12 System and method for localized valuations of media assets
US12/590,671 2009-11-12
US12/708,762 2010-02-19
US12/708,762 US20100318375A1 (en) 2007-09-07 2010-02-19 System and Method for Localized Valuations of Media Assets
US12/870,069 2010-08-27
US12/870,069 US20110078003A1 (en) 2007-09-07 2010-08-27 System and Method for Localized Valuations of Media Assets

Publications (2)

Publication Number Publication Date
WO2011060263A2 WO2011060263A2 (en) 2011-05-19
WO2011060263A3 true WO2011060263A3 (en) 2011-08-18

Family

ID=43992420

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2010/056538 WO2011060263A2 (en) 2009-11-12 2010-11-12 System and method for localized valuations of media assets

Country Status (1)

Country Link
WO (1) WO2011060263A2 (en)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090018922A1 (en) * 2002-02-06 2009-01-15 Ryan Steelberg System and method for preemptive brand affinity content distribution
US20090112714A1 (en) * 2007-10-31 2009-04-30 Ryan Steelberg Engine, system and method for generation of brand affinity content
US20090112698A1 (en) * 2007-10-31 2009-04-30 Ryan Steelberg System and method for brand affinity content distribution and optimization
US20090112715A1 (en) * 2007-10-31 2009-04-30 Ryan Steelberg Engine, system and method for generation of brand affinity content
US20090228354A1 (en) * 2008-03-05 2009-09-10 Ryan Steelberg Engine, system and method for generation of brand affinity content

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090018922A1 (en) * 2002-02-06 2009-01-15 Ryan Steelberg System and method for preemptive brand affinity content distribution
US20090112714A1 (en) * 2007-10-31 2009-04-30 Ryan Steelberg Engine, system and method for generation of brand affinity content
US20090112698A1 (en) * 2007-10-31 2009-04-30 Ryan Steelberg System and method for brand affinity content distribution and optimization
US20090112715A1 (en) * 2007-10-31 2009-04-30 Ryan Steelberg Engine, system and method for generation of brand affinity content
US20090228354A1 (en) * 2008-03-05 2009-09-10 Ryan Steelberg Engine, system and method for generation of brand affinity content

Also Published As

Publication number Publication date
WO2011060263A2 (en) 2011-05-19

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