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WO2010016730A3 - Procédé et système de publicité dans lesquels le prix offert par unité de temps est réglé selon le trafic publicitaire - Google Patents

Procédé et système de publicité dans lesquels le prix offert par unité de temps est réglé selon le trafic publicitaire Download PDF

Info

Publication number
WO2010016730A3
WO2010016730A3 PCT/KR2009/004384 KR2009004384W WO2010016730A3 WO 2010016730 A3 WO2010016730 A3 WO 2010016730A3 KR 2009004384 W KR2009004384 W KR 2009004384W WO 2010016730 A3 WO2010016730 A3 WO 2010016730A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
bid price
per unit
unit time
price per
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2009/004384
Other languages
English (en)
Korean (ko)
Other versions
WO2010016730A2 (fr
Inventor
권기오
김유원
노원숙
신웅섭
이우성
전민선
한서진
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Naver Cloud Corp
Original Assignee
NHN Business Platform Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by NHN Business Platform Corp filed Critical NHN Business Platform Corp
Priority to US13/057,397 priority Critical patent/US20110208596A1/en
Priority to JP2011522010A priority patent/JP2011530732A/ja
Publication of WO2010016730A2 publication Critical patent/WO2010016730A2/fr
Publication of WO2010016730A3 publication Critical patent/WO2010016730A3/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé et un système de publicité dans lesquels le prix offert par unité de temps est réglé selon le trafic publicitaire. Le procédé de publicité comprend les étapes consistant à: établir le prix offert par unité de temps sur la base du trafic publicitaire et du prix moyen offert par les annonceurs; et établir la facturation pour les publicités des annonceurs sur la base du prix offert par unité de temps.
PCT/KR2009/004384 2008-08-05 2009-08-05 Procédé et système de publicité dans lesquels le prix offert par unité de temps est réglé selon le trafic publicitaire Ceased WO2010016730A2 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US13/057,397 US20110208596A1 (en) 2008-08-05 2009-08-05 Method and system for providing advertising in which the bid price per unit time is adjusted in accordance with advertising traffic
JP2011522010A JP2011530732A (ja) 2008-08-05 2009-08-05 広告トラフィックに応じて単位時間入札額を調整して広告を提供する方法およびシステム

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2008-0076439 2008-08-05
KR1020080076439A KR101012165B1 (ko) 2008-08-05 2008-08-05 광고 트래픽에 따라 단위시간 입찰가를 조절하여 광고를제공하는 방법 및 시스템

Publications (2)

Publication Number Publication Date
WO2010016730A2 WO2010016730A2 (fr) 2010-02-11
WO2010016730A3 true WO2010016730A3 (fr) 2010-05-27

Family

ID=41664100

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/004384 Ceased WO2010016730A2 (fr) 2008-08-05 2009-08-05 Procédé et système de publicité dans lesquels le prix offert par unité de temps est réglé selon le trafic publicitaire

Country Status (4)

Country Link
US (1) US20110208596A1 (fr)
JP (1) JP2011530732A (fr)
KR (1) KR101012165B1 (fr)
WO (1) WO2010016730A2 (fr)

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US10013978B1 (en) 2016-12-30 2018-07-03 Google Llc Sequence dependent operation processing of packet based data message transmissions
US10957002B2 (en) 2010-08-06 2021-03-23 Google Llc Sequence dependent or location based operation processing of protocol based data message transmissions
KR101643179B1 (ko) * 2010-11-11 2016-07-27 네이버 주식회사 추천 키워드를 제공하는 시스템 및 방법
US20130197993A1 (en) * 2012-01-26 2013-08-01 Microsoft Corporation Advertiser Modeling
US9767479B2 (en) * 2012-06-25 2017-09-19 Google Inc. System and method for deploying ads based on a content exposure interval
US10614801B2 (en) 2012-06-25 2020-04-07 Google Llc Protocol based computer network exposure interval content item transmission
US11218434B2 (en) 2013-06-12 2022-01-04 Google Llc Audio data packet status determination
US20190279289A1 (en) * 2013-08-05 2019-09-12 Google Inc. Content item distribution based on user interactions
US20150120432A1 (en) * 2013-10-29 2015-04-30 Microsoft Corporation Graph-based ranking of items
WO2015196469A1 (fr) 2014-06-27 2015-12-30 Google Inc. Sélection d'une extension créative automatisée pour l'optimisation de la production de contenu
JP6679237B2 (ja) * 2015-08-07 2020-04-15 ヤフー株式会社 入札調整装置、入札調整方法および入札調整プログラム
KR101725228B1 (ko) * 2015-09-25 2017-04-12 주식회사 에코마케팅 입찰 관련 이력 데이터에 기반한 키워드 광고에서의 자동 입찰 시스템, 방법 및 입찰 관리 서버
US10140256B2 (en) * 2016-03-01 2018-11-27 Google Llc Location specific content visualization formatting
CN111144984A (zh) * 2019-12-24 2020-05-12 北京汇牛科技有限公司 广告竞价优化方法、装置及存储介质
CN113222633A (zh) * 2020-02-04 2021-08-06 张勇强 广告商组队竞争分时间段广告位的广告方法
KR102741532B1 (ko) * 2021-07-27 2024-12-10 홍석준 웹페이지 내 동영상 광고 제공 시스템 및 그 방법
CN114022180B (zh) * 2021-09-28 2025-08-01 深圳市顺易通信息科技有限公司 一种小程序广告兜底的方法、系统、装置及可读存储介质
US11676173B1 (en) * 2022-04-27 2023-06-13 Content Square SAS Webpage zone exposure rate optimization
CN115796969A (zh) * 2022-10-21 2023-03-14 深圳新度博望科技有限公司 确定广告投放策略的方法、装置、计算机设备及存储介质

Citations (4)

* Cited by examiner, † Cited by third party
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KR20010045594A (ko) * 1999-11-05 2001-06-05 황병주 시간 스케쥴링된 배너 광고 제공 장치 및 그 방법
US20040193488A1 (en) * 2000-01-19 2004-09-30 Denis Khoo Method and system for advertising over a data network
KR20080011882A (ko) * 2006-08-01 2008-02-11 정태우 인터넷 키워드 광고에서의 최저 입찰액 결정 시스템 및방법
KR100834446B1 (ko) * 2006-10-10 2008-06-04 엔에이치엔(주) 순위별 가중치 추출 방법 및 순위별 가중치 추출 시스템

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Publication number Priority date Publication date Assignee Title
US7668950B2 (en) * 2003-09-23 2010-02-23 Marchex, Inc. Automatically updating performance-based online advertising system and method
US7904337B2 (en) * 2004-10-19 2011-03-08 Steve Morsa Match engine marketing
KR20070038753A (ko) * 2005-10-06 2007-04-11 주식회사 코리아 와이즈넛 광고 영역별 입찰에 따른 인터넷 광고 시스템 및 그 제어방법
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Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010045594A (ko) * 1999-11-05 2001-06-05 황병주 시간 스케쥴링된 배너 광고 제공 장치 및 그 방법
US20040193488A1 (en) * 2000-01-19 2004-09-30 Denis Khoo Method and system for advertising over a data network
KR20080011882A (ko) * 2006-08-01 2008-02-11 정태우 인터넷 키워드 광고에서의 최저 입찰액 결정 시스템 및방법
KR100834446B1 (ko) * 2006-10-10 2008-06-04 엔에이치엔(주) 순위별 가중치 추출 방법 및 순위별 가중치 추출 시스템

Also Published As

Publication number Publication date
KR101012165B1 (ko) 2011-02-07
JP2011530732A (ja) 2011-12-22
KR20100016812A (ko) 2010-02-16
WO2010016730A2 (fr) 2010-02-11
US20110208596A1 (en) 2011-08-25

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