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WO2010097807A2 - Système intégré, sécurisé, rapide, extensible et économe en ressources pour distribuer un contenu multimédia numérique associé à un écran publicitaire personnalisé et basé sur le voisinage par fusion unique de système hybridé de matériel propriétaire à un centre de télévision par conglomération d'émissaire géographique - Google Patents

Système intégré, sécurisé, rapide, extensible et économe en ressources pour distribuer un contenu multimédia numérique associé à un écran publicitaire personnalisé et basé sur le voisinage par fusion unique de système hybridé de matériel propriétaire à un centre de télévision par conglomération d'émissaire géographique Download PDF

Info

Publication number
WO2010097807A2
WO2010097807A2 PCT/IN2010/000104 IN2010000104W WO2010097807A2 WO 2010097807 A2 WO2010097807 A2 WO 2010097807A2 IN 2010000104 W IN2010000104 W IN 2010000104W WO 2010097807 A2 WO2010097807 A2 WO 2010097807A2
Authority
WO
WIPO (PCT)
Prior art keywords
program
media content
advertisement
media
television
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/IN2010/000104
Other languages
English (en)
Other versions
WO2010097807A3 (fr
Inventor
Sanjay Gaikwad
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Valuable Innovations Pvt Ltd
Original Assignee
Valuable Innovations Pvt Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Valuable Innovations Pvt Ltd filed Critical Valuable Innovations Pvt Ltd
Publication of WO2010097807A2 publication Critical patent/WO2010097807A2/fr
Publication of WO2010097807A3 publication Critical patent/WO2010097807A3/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • broadcasting of the media in the television market comprises of purchase of a frequency and associated brand of a legally permitted satellite channel in a given nation.
  • the broadcaster compiles the chosen media content and broadcasts it to the network of several television station(s) spread across the length and breadth of the nation.
  • the television station further broadcast this content which is subsequently purchased / free and watched by the respective television viewer at his premises either directly or through combination of set top box and dish system.
  • Spectators enjoy the benefit of viewing the desirable media content at minimal cost. This is possible as the channel proprietor cross subsidized the media content due to the revenue generated by advertisements which are broadcasted before and after the various programs on that channel. Depending upon the popularity of the program, the prefix and suffix time slots or prime time viewing slots yields huge revenue to the channel owners. It too benefits manufacturer or service provides because Television being one of the most impacting and economical media of advertising to reach nationwide masses. It creates awareness of product / service amongst the viewers. Subsequently, it influences purchase decision of the multiple viewers transformed into prospective customers culminating to build a brand loyalty brigade. Technological Limitations
  • the aforesaid discussed mode of transmission of media and billboard content has limitations specifically observing the current trend of the migration of the media content from the conventional formats to high definition digital format.
  • the new digital format which is of superior audio-visual quality e.g. MPEG-4, High Definition (HD), being larger in bit size occupies more space on media server.
  • HD High Definition
  • it overloads the whole transmission network leading to numerous problems such as bandwidth starvation, slow data transfer, non-continuity in media files.
  • the central media server at the channel broadcasting centre finds difficulty in transmitting heavily animated, graphically illustrated short duration but large bit size advertisements contents (which are beamed along with the high definition digital media content).
  • the tail end viewer is always interested in watching the media content which is popular national wide or of his choice but he will always prefers advertisement content relevant to availability of those products and services in his current vicinity.
  • the advertisement & media contents are independently procured nationwide, but compiled centrally and again redistributed nationally through the resource starving system by the respective channel to television station(s) which further take it to tail end audience.
  • the present invention is a method / system comprising of an Integrated, Secured, Swift, Scalable and Resource conserveing System to Distribute Digital Media Content clubbed with Tailored & Vicinity Based Billboard by Unique Fusion of Hybridized System of Proprietary Hardware to a Television Centre via Conglomeration of Geographical Emissary.
  • the invention is based on the principle of compiling library of encoded high definition media content from various resources along with only metadata of the region specific advertisement. Subsequently these together are transmitted over seamlessly in the form of stitch file through the Digital Video Broadcast (DVB) mode to nationwide network of television station(s).
  • DVD Digital Video Broadcast
  • the invention makes use both MPEG2 as well as H.264; both in Standard Definition (SD) and High Definition (HD).
  • SD Standard Definition
  • HD High Definition
  • the inventors propose to scale the operation from the initial 50 TV station sites to 1000 sites across the nation by appropriately designed compatible, robust architecture.
  • Invention permits to have a window of 48 hours which will be available before show time.
  • the Figure 1 shows the proposed Architecture for a Channel e.g. MFN
  • the digitalization of a movie or a programme for viewing needs the compression and conversion of available media file into digital form so as to enable fast transmission over available bandwidth to reach a subscriber / viewer.
  • Hybrid system comprising of Digital Video Broadcast (DVB) over which the program content is sent out to each TV station and Internet Protocol (IP) Internet for the advertisements is used .
  • DVD Digital Video Broadcast
  • IP Internet Protocol
  • each "Local Channel Partner (LCP)” will have a server running an "Upload Program”.
  • This program will allow the user to create an "Advertisement Package”. The program will also allow him to "upload” the package.
  • As part of the upload action it will upload selected advertisements over IP (internet) to the TV station, and also create and upload (again over the internet) a corresponding file containing ad content specific metadata to the channel e.g. MFN head-end central server. This will let the MFN server know that an advertisement of such type exists, and has been uploaded to the specified TV station.
  • the MFN server runs a "Schedule Creator" application.
  • the architecture calls for use of in house designed and customised software equivalent to e.g. "EPD-2” software from Hughes, for actual “transport” of the "program” as well as “stitch instruction” content.
  • Digital Video Broadcast - Satellite Second Generation (DVB-S2) would work the best allowing for significant reduction in retransmissions. Since it will be one DVB-S2 setup per TV station (as against consumer) cost overhead will be a minimal.
  • the proposed solution is innovative in its economically integrated resource conserving engine offering alternative and feature rich, value added flexible infotainment solution to channel operators, advertisers, hardware vendors and viewers leading to more employment, superior quality entertainment and dissipation of knowledge / awareness about good & services in vicinity.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention porte sur un système de distribution de contenu multimédia numérique avec des publicités localement appropriées par fusion unique de système hybridé de matériel propriétaire à un centre de télévision par conglomération d'émissaire géographique.
PCT/IN2010/000104 2009-02-24 2010-02-23 Système intégré, sécurisé, rapide, extensible et économe en ressources pour distribuer un contenu multimédia numérique associé à un écran publicitaire personnalisé et basé sur le voisinage par fusion unique de système hybridé de matériel propriétaire à un centre de télévision par conglomération d'émissaire géographique Ceased WO2010097807A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN406/MUM/2009 2009-02-24
IN406MU2009 2009-02-24

Publications (2)

Publication Number Publication Date
WO2010097807A2 true WO2010097807A2 (fr) 2010-09-02
WO2010097807A3 WO2010097807A3 (fr) 2011-02-24

Family

ID=42666004

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IN2010/000104 Ceased WO2010097807A2 (fr) 2009-02-24 2010-02-23 Système intégré, sécurisé, rapide, extensible et économe en ressources pour distribuer un contenu multimédia numérique associé à un écran publicitaire personnalisé et basé sur le voisinage par fusion unique de système hybridé de matériel propriétaire à un centre de télévision par conglomération d'émissaire géographique

Country Status (1)

Country Link
WO (1) WO2010097807A2 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20170364956A1 (en) * 2016-06-16 2017-12-21 Conduent Business Services, Llc Method and system for displaying targeted content on a digital signage board

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002076077A1 (fr) * 2001-03-16 2002-09-26 Leap Wireless International, Inc. Procede et systeme de distribution de contenu sur un systeme de communication sans fil
US7117439B2 (en) * 2001-10-19 2006-10-03 Microsoft Corporation Advertising using a combination of video and banner advertisements
US7032235B2 (en) * 2003-03-12 2006-04-18 Wegener Communications, Inc. Recasting DVB video system to recast digital broadcasts
US20070250856A1 (en) * 2006-04-02 2007-10-25 Jennifer Leavens Distinguishing National and Local Broadcast Advertising and Other Content

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20170364956A1 (en) * 2016-06-16 2017-12-21 Conduent Business Services, Llc Method and system for displaying targeted content on a digital signage board
US10825057B2 (en) * 2016-06-16 2020-11-03 Conduent Business Services, Llc Method and system for displaying targeted content on a digital signage board

Also Published As

Publication number Publication date
WO2010097807A3 (fr) 2011-02-24

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