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WO2009035625A3 - Advertising system - revenue sharing - Google Patents

Advertising system - revenue sharing Download PDF

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Publication number
WO2009035625A3
WO2009035625A3 PCT/US2008/010603 US2008010603W WO2009035625A3 WO 2009035625 A3 WO2009035625 A3 WO 2009035625A3 US 2008010603 W US2008010603 W US 2008010603W WO 2009035625 A3 WO2009035625 A3 WO 2009035625A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
content
revenue
meeting
presentation
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2008/010603
Other languages
French (fr)
Other versions
WO2009035625A2 (en
Inventor
Jason Beckerman
Joshua Backer
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
EDUCATIONAL COMMUNICATIONS LLC
Original Assignee
EDUCATIONAL COMMUNICATIONS LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by EDUCATIONAL COMMUNICATIONS LLC filed Critical EDUCATIONAL COMMUNICATIONS LLC
Publication of WO2009035625A2 publication Critical patent/WO2009035625A2/en
Publication of WO2009035625A3 publication Critical patent/WO2009035625A3/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Disclosed is a method and system for implementing an advertising campaign and sharing the revenue generated from the advertising campaign, including submitting an advertisement targeted at persons meeting pre-determined criteria to a content management system. A content management system searches for stored content historically viewed by persons meeting the pre-determined criteria. Payment is received for the presenting the advertisement. The advertisement for presentation to the person meeting the predetermined is matched with the content found during the content search, wherein the advertisement can be a third-party advertisement or a proprietary advertisement. The results of the presentation of the advertisement to a person viewing the associated content are tracked and the number of impressions and clicks are monitored. Revenue is distributed by splitting the revenue generated by the advertisement according to a share rate and the ownership of the content.
PCT/US2008/010603 2007-09-12 2008-09-11 Advertising system - revenue sharing Ceased WO2009035625A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US97174107P 2007-09-12 2007-09-12
US60/971,741 2007-09-12

Publications (2)

Publication Number Publication Date
WO2009035625A2 WO2009035625A2 (en) 2009-03-19
WO2009035625A3 true WO2009035625A3 (en) 2009-06-04

Family

ID=40452754

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2008/010603 Ceased WO2009035625A2 (en) 2007-09-12 2008-09-11 Advertising system - revenue sharing

Country Status (1)

Country Link
WO (1) WO2009035625A2 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001022261A2 (en) * 1999-09-21 2001-03-29 Kim Peter H I Method and apparatus for delivery of targeted advertising and content based on user interaction with online queries on a wide area network
KR20010092537A (en) * 2000-03-22 2001-10-26 박광수 System and method for distributing contents automatically
US20040093327A1 (en) * 2002-09-24 2004-05-13 Darrell Anderson Serving advertisements based on content
US20070198532A1 (en) * 2004-06-07 2007-08-23 Jason Krikorian Management of Shared Media Content

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001022261A2 (en) * 1999-09-21 2001-03-29 Kim Peter H I Method and apparatus for delivery of targeted advertising and content based on user interaction with online queries on a wide area network
KR20010092537A (en) * 2000-03-22 2001-10-26 박광수 System and method for distributing contents automatically
US20040093327A1 (en) * 2002-09-24 2004-05-13 Darrell Anderson Serving advertisements based on content
US20070198532A1 (en) * 2004-06-07 2007-08-23 Jason Krikorian Management of Shared Media Content

Also Published As

Publication number Publication date
WO2009035625A2 (en) 2009-03-19

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