WO2009011619A2 - Method for distributing advertising information messages - Google Patents

Abstract

The invention relates to the distribution of advertising information messages by means of a proprietary program used in mobile Smartphone type telephones. The inventive method for distributing advertising information messages consists in loading, by a distributer, his proprietary program into a subscriber's mobile communication device, thereby enabling said subscriber to receive advertising information messages, in transmitting the advertising information messages to the subscriber, in receiving messages by the subscriber and in screening them on the mobile device of the subscriber. The proprietary program is loaded in the mobile communication device as a program which makes it possible, with the subscriber's agreement, to remotely delivering advertising materials to the technical area of the mobile telephone screen in the form of advertising banners provided with the identification number for displaying said banner on the mobile device during each call. A new banner with a new identification number assigned thereto is loaded in the subscriber's mobile device at each new call or the identification number for displaying a banner is changed on the subscriber's mobile device at each new call without reloading a banner.

Description

 The method of distribution of promotional messages

The invention relates to the field of distribution through the original program for mobile phones of advertising information messages, in particular, images with the consent of the subscriber.

There is a known method of sending personalized advertising information messages to users, based on the fact that suppliers and recipients of advertising information messages are registered at the central station and accounts are generated for suppliers and recipients of advertising information messages. By cash and / or wire transfer, money is received from suppliers for each advertising and information image that suppliers send to the user's terminal after receiving a corresponding request from him, together with the image of the message provider page. In the system that implements the known method, the number of messages received by users is recorded, after which the amounts for the delivery of these advertising and information messages are transferred to the settlement account of each registered user (see, for example, US patent 5933811, G 06 Q 30/00, 1999) .

The disadvantages of this method include the fact that users need to perform additional operations after registration at the terminal of the content provider, namely, refer to the resources of the suppliers of advertising and information messages. Thus, the user must have information about who the provider of this content provider is, as well as the address of the supplier’s resources. At the same time, users need to initiate the distribution of messages each time, which prevents the mass distribution and maximum reach of the target audience, while suppliers of advertising and information messages can only indirectly affect the qualitative and quantitative characteristics of the target audience.

There is also a known method of distributing advertising informational messages, including downloading an advertisement by a distributor of a subscriber’s mobile communication device to an original advertising distributor program to receive advertising informational messages by a subscriber, sending advertising informational messages to a subscriber, and then receiving and viewing them the subscriber on his mobile device (see, for example, KR20040084060, H 04 Q 7/32, 10/06/2004).

The disadvantage of this method is the inability to assess the effectiveness of advertising due to the lack of information from the advertising distributor about viewing the advertising information message by the subscriber and the subscriber’s identification, as well as the inability to use the advertising banner sent to the mobile communication device as a specific certificate for receiving certain services in various events provided by various firms.

The objective of the invention is to increase the functionality, increase the awareness of the distributor of advertising and provide an assessment of the effectiveness of advertising.

The technical result of the invention is the creation of such a method of distributing advertising via mobile phones, in which it would be possible to provide the advertiser with information about the subscriber’s viewing of advertising and information messages and provide the subscriber with additional opportunities to purchase additional services of interest to him from this advertiser.

This task is achieved by the method of advertising distribution, including downloading by the distributor of the advertisement into the mobile communication device of the subscriber the original program of the distributor of advertisement to receive advertising information messages by the subscriber, sending the subscriber advertising information messages and subsequent receipt and viewing by the subscriber on his cell phone, as an original program, a program is downloaded to the mobile communication device, which ensures remote delivery with the consent of the subscriber advertising on the technical area of the mobile phone screen in the form of advertising banners with an identification number for showing this banner on a mobile device for each call.

And also by the fact that when a new call is made on a subscriber’s mobile device, a new banner is loaded with a new identification number assigned to him.

And also by the fact that when a new call is made on a subscriber’s mobile device, the banner’s display identification number is changed without reinstalling the banner. The method of distribution of advertising information messages is implemented as follows.

On the subscriber’s mobile communication device, for example, a cell phone, with the consent of the subscriber, the original advertising distributor program is installed to receive advertising information messages by the subscriber. The original program is provided when the subscriber addresses the special number of the cellular operator. The subscriber can see / hear this number from another source of advertising. The subscriber can install this program on a cell phone from another source, for example, from the Internet or external media.

The original program installed on the subscriber’s mobile communication device provides questioning of the subscriber, delivery and receipt of advertising on the technical area of the mobile device’s screen in the form of advertising banners, as well as information transfer to the server about viewed banners, about activities with banners, about the subscriber’s questioning and updating of banners in compliance with the media plan of the distributor of advertising and the results of the survey of the subscriber. The program can update banners in accordance with the media plan. The subscriber can view the banner, follow the link, make a call, etc.

In addition, the program provides the numbering of banners provided to the subscriber due to the delivery (installation) of advertising banners with the identification number of this banner on a mobile device for each call.

According to one of the options, the program loads a new banner with a number, for example, a Vulcan banner with number 01 is shown, on the next call the other and the previous subscribers will have a new banner with a different number - Sosa-Cola 02, then Persi 03, etc. ., i.e. the banner itself and the number change.

Another version of the program leaves the banner alone, i.e. the banner is not loaded, and only the number is loaded. In this case, the banner does not change, but only the number changes.

For all subscribers connected to the server, it is possible to use end-to-end numbering of banner displays.

As an identification number, for example, a barcode can be used.

Patented technology allows you to use the banner to participate in sweepstakes, lotteries, special promotions as a specific certificate, for example, a discount coupon, admission ticket, mobile flyer for events and other campaigns requiring identification and registration of the client, which is carried out through the identification number of the banner.

Information about all actions with banners on the subscriber’s mobile device is stored in the memory of the subscriber’s mobile device and transmitted to the server when the subscriber quits the specified program or, if the program was closed forcibly, the specified information is transferred at the time the specified program is launched or at any other time. The presence of such information allows the distributor of advertising to evaluate the effectiveness of advertising and quickly change its media plan if necessary. The indicated original program has externally the same menu structure as the program available on many cell phones.

For each viewing of advertising, the subscriber is charged a monetary reward that accumulates on his account and can be used by the subscriber to pay for mobile communications.

Claims

Claim 1. The method of distribution of advertising and informational messages, including downloading by an advertising distributor to a subscriber’s mobile communication device of an original advertising distributor program for receiving advertising informational messages by a subscriber, sending advertising informational messages to a subscriber and subsequent receipt and viewing by a subscriber on his mobile device, characterized in that, as an original program, a program is downloaded to the mobile communication device, which ensures, with the consent of the subscriber, But it is the delivery of advertising to the technical area of the mobile phone screen in the form of advertising banners with an identification number for showing this banner on a mobile device with every call. 2. The method according to claim 1, characterized in that when a new call is made on a subscriber’s mobile device, a new banner is loaded with a new identification number assigned to it. 3. The method according to claim 1, characterized in that when a new call is made on a subscriber’s mobile device, the banner display identification number is changed without reinstalling the banner. 4. The method according to claim 1, characterized in that when a new call is made on a subscriber’s mobile device, the previous banner with the same number is displayed. 5. The method according to claim 1, characterized in that a bar code is used as the identification number.