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WO2009060829A1 - Advertisement presentation method, advertisement presentation system, and program - Google Patents

Advertisement presentation method, advertisement presentation system, and program Download PDF

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Publication number
WO2009060829A1
WO2009060829A1 PCT/JP2008/070044 JP2008070044W WO2009060829A1 WO 2009060829 A1 WO2009060829 A1 WO 2009060829A1 JP 2008070044 W JP2008070044 W JP 2008070044W WO 2009060829 A1 WO2009060829 A1 WO 2009060829A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement presentation
program
advertisement
user
presentation method
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/JP2008/070044
Other languages
French (fr)
Japanese (ja)
Inventor
Hironori Mizuguchi
Dai Kusui
Masaaki Tsuchida
Kenji Tateishi
Haruka Saitou
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
NEC Corp
Original Assignee
NEC Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by NEC Corp filed Critical NEC Corp
Priority to JP2009540045A priority Critical patent/JP5229504B2/en
Publication of WO2009060829A1 publication Critical patent/WO2009060829A1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

An advertisement presentation method is characterized in that a fit of advertisement for an object to a user is calculated based on popularity information including the expression for evaluating the object and attribute information of the user, and then an advertisement to be presented to the user is selected based on the fit.
PCT/JP2008/070044 2007-11-05 2008-11-04 Advertisement presentation method, advertisement presentation system, and program Ceased WO2009060829A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2009540045A JP5229504B2 (en) 2007-11-05 2008-11-04 Advertisement presenting method, advertisement presenting system and program

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2007-287091 2007-11-05
JP2007287091 2007-11-05

Publications (1)

Publication Number Publication Date
WO2009060829A1 true WO2009060829A1 (en) 2009-05-14

Family

ID=40625719

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2008/070044 Ceased WO2009060829A1 (en) 2007-11-05 2008-11-04 Advertisement presentation method, advertisement presentation system, and program

Country Status (2)

Country Link
JP (1) JP5229504B2 (en)
WO (1) WO2009060829A1 (en)

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2011086056A (en) * 2009-10-14 2011-04-28 Kinki Univ Device, method and program for processing information
JP2013145428A (en) * 2012-01-13 2013-07-25 Toyota Motor Corp Information provision device
WO2014155683A1 (en) * 2013-03-29 2014-10-02 楽天株式会社 Information processing device, information processing method, and information processing program
JP2016015162A (en) * 2015-09-18 2016-01-28 ヤフー株式会社 Recommendation device, recommendation method, and recommendation program
US9740681B2 (en) 2012-04-25 2017-08-22 International Business Machines Corporation Method for classifying pieces of text on basis of evaluation polarity, computer program product, and computer
JP2017168110A (en) * 2017-04-12 2017-09-21 ヤフー株式会社 Information processing apparatus, information processing method, and information processing program
US10467650B2 (en) 2014-09-19 2019-11-05 Yahoo Japan Corporation Information processing apparatus, information processing method, and non-transitory computer readable storage medium
JP2020047120A (en) * 2018-09-20 2020-03-26 Ｚホールディングス株式会社 Determination device, determination method, and determination program
JP7596589B1 (en) * 2024-08-28 2024-12-09 楽天グループ株式会社 GENERATION APPARATUS, GENERATION METHOD, AND PROGRAM

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2017213278A1 (en) * 2016-06-09 2017-12-14 주식회사 비엔알아이 Attribute analysis system and method for analysis target, and recording medium having, stored thereon, computer program for method

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH10301946A (en) * 1997-04-24 1998-11-13 Fujitsu Ltd Information provision device
JP2001265810A (en) * 2000-03-17 2001-09-28 Nippon Telegraph & Telephone West Corp Method and apparatus for presenting advertisement by attribute
JP2007274468A (en) * 2006-03-31 2007-10-18 Ntt Docomo Inc Advertisement distribution system and advertisement distribution method

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP3946706B2 (en) * 2004-03-29 2007-07-18 有限会社フジモト・リサーチパーク Information processing apparatus and program
JP2007206876A (en) * 2006-01-31 2007-08-16 Nifty Corp Advertisement distribution system in network service
JP2007272660A (en) * 2006-03-31 2007-10-18 Ntt Docomo Inc Advertisement distribution system and advertisement distribution method

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH10301946A (en) * 1997-04-24 1998-11-13 Fujitsu Ltd Information provision device
JP2001265810A (en) * 2000-03-17 2001-09-28 Nippon Telegraph & Telephone West Corp Method and apparatus for presenting advertisement by attribute
JP2007274468A (en) * 2006-03-31 2007-10-18 Ntt Docomo Inc Advertisement distribution system and advertisement distribution method

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
NORIAKI SAITO: "BBS ni yoru OneToOne Marketing Shien System no Teian", IPSJ SIG NOTES, vol. 2002, no. 47, 24 August 2002 (2002-08-24), pages 27 - 32 *

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2011086056A (en) * 2009-10-14 2011-04-28 Kinki Univ Device, method and program for processing information
JP2013145428A (en) * 2012-01-13 2013-07-25 Toyota Motor Corp Information provision device
US9740681B2 (en) 2012-04-25 2017-08-22 International Business Machines Corporation Method for classifying pieces of text on basis of evaluation polarity, computer program product, and computer
WO2014155683A1 (en) * 2013-03-29 2014-10-02 楽天株式会社 Information processing device, information processing method, and information processing program
US10467650B2 (en) 2014-09-19 2019-11-05 Yahoo Japan Corporation Information processing apparatus, information processing method, and non-transitory computer readable storage medium
JP2016015162A (en) * 2015-09-18 2016-01-28 ヤフー株式会社 Recommendation device, recommendation method, and recommendation program
JP2017168110A (en) * 2017-04-12 2017-09-21 ヤフー株式会社 Information processing apparatus, information processing method, and information processing program
JP2020047120A (en) * 2018-09-20 2020-03-26 Ｚホールディングス株式会社 Determination device, determination method, and determination program
JP7596589B1 (en) * 2024-08-28 2024-12-09 楽天グループ株式会社 GENERATION APPARATUS, GENERATION METHOD, AND PROGRAM

Also Published As

Publication number Publication date
JPWO2009060829A1 (en) 2011-03-24
JP5229504B2 (en) 2013-07-03

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