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WO2008146270A1 - Contenu amenant une fidélité à un site - Google Patents

Contenu amenant une fidélité à un site Download PDF

Info

Publication number
WO2008146270A1
WO2008146270A1 PCT/IL2007/000647 IL2007000647W WO2008146270A1 WO 2008146270 A1 WO2008146270 A1 WO 2008146270A1 IL 2007000647 W IL2007000647 W IL 2007000647W WO 2008146270 A1 WO2008146270 A1 WO 2008146270A1
Authority
WO
WIPO (PCT)
Prior art keywords
content providing
providing site
viewer
channel
current content
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/IL2007/000647
Other languages
English (en)
Inventor
Yonatan Silver
Arnold Zucker
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Synamedia Ltd
Original Assignee
NDS Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by NDS Ltd filed Critical NDS Ltd
Priority to PCT/IL2007/000647 priority Critical patent/WO2008146270A1/fr
Publication of WO2008146270A1 publication Critical patent/WO2008146270A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving encoded video stream packets from an IP network
    • H04N21/4383—Accessing a communication channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • the present invention relates to content providing site loyalty, and in particular, but not exclusively, relates to encouraging a viewer to continue viewing a current content providing site or another content providing site owned by the owner of the current content providing site.
  • the present invention seeks to provide an improved content providing site loyalty system and method for encouraging a viewer to continue viewing a current content providing site or another content providing site owned by the owner of the current content providing site.
  • a system for encouraging a viewer to continue viewing a current content providing site shown on a display device or view another content providing site owned by the owner of the current content providing site including a receive module to receive an indication that the viewer wants to leave the current content providing site, and a channel loyalty module to perform an action, on receipt of the indication, to encourage the viewer to continue viewing the current content providing site, or view another content providing site owned by the owner of the current content providing site.
  • the action includes displaying an on-screen display on the display device, the on-screen display listing at least one program in the future program schedule of the current content providing site, or the other content providing site owned by the owner of the current content providing site.
  • the action includes displaying an on-screen display on the display device, the on-screen display requesting the viewer not to leave the current content providing site, or to move to the other content providing site owned by the owner of the current content providing site. Additionally in accordance with a preferred embodiment of the present invention the action includes displaying a different camera view for a program currently being viewed by the viewer.
  • the action includes replacing a currently playing advertisement by another advertisement. Further in accordance with a preferred embodiment of the present invention the action includes offering the viewer a financial incentive to continue viewing the current content providing site until a certain time.
  • the certain time is an end of a program currently being viewed by the viewer.
  • the action includes opening a dialogue between the viewer and an owner of the channel to negotiate a price for the continued viewing by the viewer of the current content providing site or the other content providing site owned by the owner of the current content providing site.
  • the action includes skipping ahead or fast forwarding within a program.
  • the action includes summarizing at least part of a content item.
  • the indication that the viewer wants to leave the current content providing site is receipt of a part of a remote control channel-change command signal.
  • the system includes a remote control device wirelessly connected to the receive module, the remote control device having a partially depressible button, the remote control device being operative such that partially depressing the partially depressible button sends the part of the remote control channel change command signal to the receive module.
  • the remote control device is operative such that fully depressing the partially depressible button sends another part of the remote control channel change command signal to the receive module, thereby effecting a channel change to be displayed on the display device.
  • the remote control device is operative such that releasing the partially depressible button from being partially depressed results in the display device continuing to display the current content providing site on the display device.
  • the current content providing site is one of a TV channel and a website, and the other content providing site is one of another TV channel and another website.
  • a method for encouraging a viewer to continue viewing a current content providing site shown on a display device or view another content providing site owned by the owner of the current content providing site including receiving an indication that the viewer wants to leave the current content providing site, and performing an action, on receipt of the indication, to encourage the viewer to continue viewing the current content providing site, or view another content providing site owned by the owner of the current content providing site.
  • the current content providing site is one of a TV channel and a website
  • the other content providing site is one of another TV channel and another website.
  • Fig. 1 is a partly pictorial, partly block diagram view of a channel loyalty system constructed and operative in accordance with a preferred embodiment of the present invention
  • Fig. 2 is a partly pictorial, partly block diagram view of the system of Fig. 1 displaying an on-screen display of future programs
  • Fig. 3 is a partly pictorial, partly block diagram view of the system of Fig. 1 displaying an on-screen display requesting a viewer not to leave a current channel;
  • Fig. 4 is a partly pictorial, partly block diagram view of the system of Fig. 1 displaying a different camera view for a program currently being viewed by the viewer;
  • Fig. 5 is a partly pictorial, partly block diagram view of the system of Fig. 1 offering the viewer a financial incentive to continue viewing the current channel until a certain time;
  • Fig. 6 is a partly pictorial, partly block diagram view of the system of Fig. 1 opening a dialogue between the viewer and an owner of the channel to negotiate a price for the continued viewing by the viewer of the current channel;
  • Fig. 7 is a partly pictorial, partly block diagram view of the system of Fig. 1 showing the viewer releasing a partially depressible button of a remote control
  • Fig. 8 is a partly pictorial, partly block diagram view of the system of Fig. 1 showing the viewer fully depressing the partially depressible button of the remote control.
  • TV channel is used by way of example only, and that the present invention is not limited to a particular type of content providing site, but rather includes any suitable content providing site, for example, but not limited to a website.
  • Fig. 1 is a partly pictorial, partly block diagram view of a channel loyalty system 10 constructed and operative in accordance with a preferred embodiment of the present invention.
  • the channel loyalty system 10 is preferably operative to encourage a viewer 12 to continue viewing a current TV channel shown on a display device 14 or view another TV channel owned by the owner of the current TV channel.
  • the display device 14 is typically a television or any suitable display device such as a computer monitor or a proj ector with a display screen.
  • the channel loyalty system 10 preferably includes a remote control device 18, a receive module 20 and a channel loyalty module 22.
  • the receive module 20 and the channel loyalty module 22 are typically implemented in a set- top box 16, by way of example only.
  • the set-top box 16 is used by way of example only, and that the present invention is not limited to a particular type of TV media rendering device, but rather includes any suitable device, such as a suitably adapted computer for playing TV programs.
  • the remote control device 18 is wirelessly connected to the receive module 20.
  • the remote control device 18 has a plurality of partially depressible buttons 24.
  • the partially depressible buttons 24 may include channel up/down buttons and/or numeric pad buttons.
  • the partially depressible buttons 24 typically have two modes of operation: one mode whereby partial depression of one of the partially depressible buttons 24 sends a first part of a remote control channel change command signal (block 21) to the receive module 20; and a second mode whereby Ml depression of the partially depressible button 24 sends a second part of the remote control channel-change command signal (shown in Fig. 8) to the receive module 20.
  • a remote control channel change command signal block 21
  • Ml depression of the partially depressible button 24 sends a second part of the remote control channel-change command signal (shown in Fig. 8) to the receive module 20.
  • Partial depression of one of the partially depressible buttons 24 is described below in more detail.
  • buttons 24 are described with reference to US Patent 6,400,303 to Armstrong and US Patent 6,636,273 to Weber. It will be appreciated by those ordinarily skilled in the art that any suitable user interface may be used to replace the remote control device 18, for example, but not limited to, a pointing device such as a mouse, a keyboard, a touch sensitive screen, a voice recognition system, or a movement recognition system.
  • a pointing device such as a mouse, a keyboard, a touch sensitive screen, a voice recognition system, or a movement recognition system.
  • the user interface may be remotely wirelessly connected to the set-top box 16, remotely wired to the set- top box 16, or even part of the set-top box 16 itself, for example, when the set-top box 16 is part of a portable or handheld device such as a mobile telephone, PDA or television or media player.
  • the receive module 20 is preferably operative to receive an indication that the viewer 12 wants to leave the current channel.
  • the indication that the viewer 12 wants to leave the current channel is typically receipt of the first part of the remote control channel-change command signal (block 21) by the receive module 20.
  • the channel loyalty module 22 is preferably operationally connected to the receive module 20.
  • the channel loyalty module 22 is generally operative to perform an action, on receipt of the first part of the remote control channel-change command signal (block 21) by the receive module 20, to encourage the viewer to: continue viewing the current TV channel; or view another TV channel owned by the owner of the current TV channel. Possible actions are described with reference to Figs. 2- 6. It will be appreciated by those ordinarily skilled in the art that other suitable actions are also possible.
  • partial depression of one of the partially depressible buttons 24, sends the first part of the remote control channel-change command signal (block 21) to the receive module 20 triggering the channel loyalty module 22 to perform the action to encourage the viewer to continue viewing the current TV channel or view another TV channel owned by the owner of the current TV channel.
  • buttons 24 may be replaced any suitable replacement button or buttons, as long as the user can register a desire to change TV channels and then actually change TV channels, corresponding to the first and second part of the remote control channel-change command signal.
  • a channel change such as two or more numeric buttons, or a non-numeric channel change button followed by a numeric button or buttons
  • depression of the first button will result in the first part of the remote control channel-change command signal (block 21) being sent to the receive module 20 and depression of a subsequent button(s) will result in the second part of the remote control channel-change command signal being sent to the receive module 20.
  • the remote control device 18 may include a non-channel change button operative to send the first part of the remote control channel-change command signal (block 21) to the receive module 20 in order to trigger the channel loyalty module 22 to perform the action.
  • Fig. 2 is a partly pictorial, partly block diagram view of the system 10 of Fig. 1 displaying an on-screen display 26 of a plurality of future programs 28.
  • the action performed by the channel loyalty module 22 on receipt of the first part of the remote control channel-change command signal (block 21 of Fig. 1) by the receive module 20 typically includes displaying the on-screen display 26 on the display device 14.
  • the on-screen display 26 preferably lists one or more programs 28 in the future program schedule of: the current channel; or another channel owned by the owner of the current channel.
  • Fig. 3 is a partly pictorial, partly block diagram view of the system 10 of Fig. 1 displaying an on-screen display 30 requesting the viewer 12 not to leave the current channel or to move to another channel owned by the owner of the current channel.
  • the action performed by the channel loyalty module 22 includes displaying the on-screen display 30 on the display device 14.
  • the on-screen display 30 may be displayed alone or with the on-screen display 26 of Fig. 2 and/or with any suitable combination of the actions described herein with respect to Figs . 4-6.
  • Fig. 4 is a partly pictorial, partly block diagram view of the system 10 of Fig. 1 displaying a different camera view 32 for a program currently being viewed by the viewer 12.
  • the channel loyalty module 22 may perform an action including displaying the different camera view 32.
  • Methods of providing different camera views are known to those ordinarily skilled in the art, such as the method described in PCT Published Patent Application WO 2004/040896 of NDS Limited.
  • the action may include replacing a currently playing advertisement by another advertisement in order to encourage continued viewing of the current channel.
  • Fig. 5 is a partly pictorial, partly block diagram view of the system 10 of Fig. 1 offering the viewer a financial incentive to continue viewing the current channel until a certain time.
  • the action performed by the channel loyalty module 22 may include offering the viewer a financial incentive, via an on-screen display 34, to continue viewing the current channel until a certain time, for example, but not limited to, the end of the program currently being viewed by the viewer 12.
  • the financial incentive may include: a credit to the account of the viewer 12; a free pay-per- view program; a discount for a pay-per-view program; a discount for a product sold via the TV system or elsewhere; or a free gift when purchasing a certain product, by way of example only.
  • FIG. 6 is a partly pictorial, partly block diagram view of the system 10 of Fig. 1 opening a dialogue 36 between the viewer 12 and an owner of the channel to negotiate a price for the continued viewing by the viewer 12 of the current channel.
  • the action performed by the channel loyalty module 22 may include opening the dialogue 36 between the viewer 12 and an owner of the channel to negotiate a price for the continued viewing by the viewer 12 of the current channel or another channel owned by the owner of the current channel.
  • the dialogue between the viewer 12 and a representative 40 of the owner of the current channel is typically implemented via an Internet link 38 from the set-top box 16 to the representative 40.
  • the Internet link 38 may be replaced by any suitable communication link, for example, but not limited to, cable, wireless, or telephone connection.
  • the action performed by the channel loyalty module 22 may include skipping ahead or fast forwarding within a program, for example, but not limited to, skipping to a subsequent, previously recorded, news item or scene in a soap opera or film.
  • the action performed by the channel loyalty module 22 may include
  • the channel loyalty module 22 may always select the same action or combination of actions by default, independently of any other factor such as the channel, program, user or time. Alternatively, the channel loyalty module 22 may select any appropriate action or combination of actions based on one or more of the following factors: the selected channel, the program being viewed, the scene or part of a program being viewed, the current time, the viewer's user profile and the viewing history of the viewer.
  • the appropriate action(s) may be signaled by the content provider to the channel loyalty module 22 using signaling methods known to those skilled in the art, for example, but not limited to, including signaling data within Entitlement Control Messages (ECMs), Event Information data, or metadata broadcast via the content provider or received by other methods known to those skilled in the art, for example, but not limited to, via an Internet connection or via a return channel.
  • ECMs Entitlement Control Messages
  • Event Information data or metadata broadcast via the content provider or received by other methods known to those skilled in the art, for example, but not limited to, via an Internet connection or via a return channel.
  • the type of the current content providing site may be different from the type of the other content providing site.
  • the current content providing site may be a TV channel and the other content providing site may be a website or vice-versa.
  • FIG. 7 is a partly pictorial, partly block diagram view of the system of Fig. 1 showing the viewer 12 releasing the partially depressible button 24 of the remote control 18.
  • the remote control device 18 is preferably operative such that releasing the partially depressible button 24 from being partially depressed results in the display device 14 continuing to display the current channel on the display device 14. If the remote control device 18 does not include the partially depressible buttons 24 for channel changing functions, in order to continue viewing the current channel, the viewer 12 does not continue pressing the remote control key combinations) associated with channel changing.
  • Fig. 8 is a partly pictorial, partly block diagram view of the system 10 of Fig. 1 showing the viewer 12 fully depressing the partially depressible button 24 of the remote control 18 thereby causing the remote control device 18 to send the second part of the remote control channel change command signal (block 42) to the receive module 20, thereby effecting a channel change to be displayed on the display device 14.
  • the remote control device 18 does not include the partially depressible buttons 24 for channel changing functions, in order to effect a channel change, the viewer 12 continues pressing the remaining remote control key combination(s) associated with channel changing.
  • software components of the present invention may, if desired, be implemented in ROM (read only memory) form.
  • the software components may, generally, be implemented in hardware, if desired, using conventional techniques.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Health & Medical Sciences (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Computer Graphics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

Un système permet d'encourager un visualiseur à continuer à visualiser un site fournissant un contenu actuel représenté sur un dispositif d'affichage ou à visualiser un site fournissant un autre contenu possédé par le propriétaire du site fournissant un contenu actuel. Le système comprend un module de réception pour recevoir une indication que le visualiseur souhaite quitter le site fournissant un contenu actuel, et un module de fidélité de canal pour réaliser une action, à la réception de l'indication, d'encourager le visualiseur à continuer à visualiser le site fournissant un contenu actuel, ou à visualiser un site fournissant un autre contenu possédé par le propriétaire du site fournissant un contenu actuel. Un appareil lié et des procédés sont également décrits.
PCT/IL2007/000647 2007-05-29 2007-05-29 Contenu amenant une fidélité à un site Ceased WO2008146270A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/IL2007/000647 WO2008146270A1 (fr) 2007-05-29 2007-05-29 Contenu amenant une fidélité à un site

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/IL2007/000647 WO2008146270A1 (fr) 2007-05-29 2007-05-29 Contenu amenant une fidélité à un site

Publications (1)

Publication Number Publication Date
WO2008146270A1 true WO2008146270A1 (fr) 2008-12-04

Family

ID=38951327

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IL2007/000647 Ceased WO2008146270A1 (fr) 2007-05-29 2007-05-29 Contenu amenant une fidélité à un site

Country Status (1)

Country Link
WO (1) WO2008146270A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6208271B1 (en) * 1998-09-04 2001-03-27 Brad A. Armstrong Remote controller with analog button(s)
US6636273B1 (en) * 2001-02-01 2003-10-21 Savvy Frontiers Patent Trust Remote control dedicated keybutton for confirming tuner setting of a TV set to a specific channel setting
US20040030599A1 (en) * 2002-06-25 2004-02-12 Svod Llc Video advertising
WO2004040896A2 (fr) * 2002-10-30 2004-05-13 Nds Limited Systeme de diffusion interactif
US20040133909A1 (en) * 2003-01-06 2004-07-08 Yue Ma System and method for re-assuring delivery of television advertisements non-intrusively in real-time broadcast and time shift recording

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6208271B1 (en) * 1998-09-04 2001-03-27 Brad A. Armstrong Remote controller with analog button(s)
US6636273B1 (en) * 2001-02-01 2003-10-21 Savvy Frontiers Patent Trust Remote control dedicated keybutton for confirming tuner setting of a TV set to a specific channel setting
US20040030599A1 (en) * 2002-06-25 2004-02-12 Svod Llc Video advertising
WO2004040896A2 (fr) * 2002-10-30 2004-05-13 Nds Limited Systeme de diffusion interactif
US20040133909A1 (en) * 2003-01-06 2004-07-08 Yue Ma System and method for re-assuring delivery of television advertisements non-intrusively in real-time broadcast and time shift recording

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