WO2008037126A1 - A wireless contents service system, server and relevant terminal - Google Patents

Abstract

A wireless communication terminal system performing data transmission between a user and a server, includes: a user action collection apparatus, for collecting a statistics data of user action based on the user of special business; a store apparatus, for storing business and special service content, and storing the statistics data of user action collected; a pack apparatus, for packing the user action statistics data to be transmitted into package based on the predetermine wireless communication protocol; and a wireless transceiver apparatus, for transmitting the package to server at only one time via wireless net, and receiving the package from server.

Description

 Wireless content service system, server and corresponding terminal

 The present invention relates to a wireless content service system, and more particularly to a system and method for providing a fast, efficient wireless communication between a server and a corresponding terminal by utilizing a predetermined wireless communication transmission protocol to provide a specific content service for the terminal. BACKGROUND The HTTP protocol is based on a request/response paradigm. After a client establishes a connection with the server, it sends a request to the server. After receiving the request, the server gives the corresponding response message.

 The client/server mode information exchange process based on the HTTP protocol is divided into four processes, establishing a connection, sending a request message, sending a response message, and closing a connection.

 1. Establishing a connection The establishment of a connection is achieved by applying for a socket (Socket). The client opens a socket and constrains it to a port. If successful, it is equivalent to creating a virtual file. Data can be written to the virtual file and sent out over the network in the future.

 2. Sending a request After opening a connection, the client sends a request message to the server's port to complete the request action.

 3. Send Response The server sends a response message to the client after processing the client's request.

 4. Close the connection Both the client and the server can end the TCP/IP session by closing the socket.

 The general connection process using Socket for Client/Server programming is as follows: Server-side Listen (listening) whether a port has a connection request, the client sends a Connect request to the server, and the server sends back to the client. Accept message. A connection is established. Both the Server and Client can communicate with each other through Send, Write, and other methods.

 For a full-featured Socket, the following basic structure must be included. The working process consists of the following four basic steps:

 (1) create a Socket;

(2) Open the input/outflow connected to the Socket; (3) Read/write Socket according to a certain agreement:

 (4) Close the Socket.

 It can be seen that the HTTP protocol or the SOCKET interface for data communication is only the lowest layer structure, and the simple HTTP protocol or the SOCKET interface has the disadvantage of requiring multiple communication between the server and the terminal, and thus is inefficient. Therefore, there is a need for an efficient wireless communication transmission that can be transmitted at one time and is more suitable for wireless.

 At the same time, in systems that provide wireless content services to users, existing systems cannot dynamically adjust the content provided based on the user's use of services and services, nor can they provide differentiated content services to users. SUMMARY OF THE INVENTION One or more of the problems outlined above can be solved by various embodiments of the present invention.

 The present invention provides a wireless communication terminal system for wireless communication between a user and a server, comprising: a user behavior collection device, configured to collect statistical data of user behavior based on user usage of a specific service; And storing the service and the specific service content, and for storing the collected statistical data of the user behavior; the packaging device, configured to package the data to be transmitted including the statistical data of the user behavior into a data packet by using a predetermined wireless communication transmission protocol And a wireless transceiver for transmitting the data packet to the server and receiving the data packet sent from the server only once by the wireless network.

 The present invention also provides a server system for providing wireless network service to a wireless communication terminal system, comprising: a wireless transceiver device, configured to receive a data packet sent from a wireless communication terminal system and transmit data to the wireless communication terminal system; Content and data required for providing the service and specific service content; unpacking means for decomposing data packets containing statistical data of user behavior according to a predetermined wireless communication transmission protocol transmitted from the wireless communication terminal system a packet to extract statistical data of the user behavior therein; a user behavior analysis device, configured to analyze the user behavior statistical data to generate a user behavior analysis result; and content selective providing means, configured to analyze the device according to the user behavior Generating an analysis result selectively generating a specific service content and service to be provided to the user, the wireless transceiver transmitting the specific service content and service to the wireless communication terminal system such that the specific service content and service are Displayed on the user device.

The present invention also provides a wireless communication method for transmitting data from a wireless communication terminal system to a server, comprising: a user behavior collection step, based on the user's use of a specific service, Collecting statistics of user behavior; storing steps for storing services and specific service content, and for storing statistical data of the collected user behavior; and a packaging step for including the user behavior in a predetermined wireless communication transmission protocol The data to be transmitted of the statistical data is packaged into a data packet; and a wireless transmitting and receiving step for transmitting the data packet to the server and receiving the data packet sent from the server only once by the wireless network.

 The present invention also provides a method for providing a wireless network service to a wireless communication terminal system, comprising: a wireless transmitting and receiving step, for receiving a data packet sent from a wireless communication terminal system and transmitting data to the wireless communication terminal system; storing steps, Content and data required for storing the service and specific service content; unpacking step, for packet decoding of statistical data including user behavior according to a predetermined wireless communication transmission protocol transmitted from the wireless communication terminal system a packet to extract statistical data of user behavior therein; a user behavior analysis step, configured to analyze the user behavior statistical data to generate a user behavior analysis result; and a service content selective providing step, configured to analyze the user behavior according to the An analysis result generated by the device selectively generating a specific service content and service to be provided to the user, the wireless transmitting and receiving step transmitting the specific service content and service to the wireless communication terminal system such that the specific service content and service are Displayed on the wireless communication terminal systemBRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and other advantages of the present invention will become more apparent from

 1 is a block diagram showing the entire structure of a wireless content service system 1 including a mobile phone 2 and a server 3, in accordance with one embodiment of the present invention;

 Figure 2 is a block diagram showing the structure of the mobile telephone 2 in the wireless content service system 1 of Figure 1; Figure 3 is a block diagram showing the structure of the server 3 in the wireless content service system 1 of Figure 1; Figure 4A-D depicts A specific example of a wireless communication transmission protocol for data communication between the mobile phone 2 and the server 3;

 5A-5D illustrate the flow of data communication between the mobile phone 2 and the server 3;

 6 depicts a process flow for advertisement statistics and adjustment between the server 3 and the wireless communication terminal 2; FIG. 7 shows a flow chart of the user of the mobile phone 2 wirelessly transmitting data to the server 3; FIG. 8 shows the provision to the mobile phone 2. Flow chart of wireless network service;

 Figure 9 shows an example of an advertisement dynamic adjustment application; and

Figure 10 shows an example of an advertisement life cycle curve. . DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention will be described hereinafter with reference to the accompanying drawings. In the following description, well-known functions or structures are not described in detail, as unnecessary details will be unnecessarily obscured by the description of the invention.

 Embodiments of the present invention are mainly described by using a mobile phone held by a user as an example of a wireless communication terminal. However, those skilled in the art should understand that the wireless communication terminal of the present invention is also applicable to any mobile that can wirelessly communicate with a server through a network. Terminals, for example, mobile PCs, PDAs, vehicle terminals, and the like.

 1 is a block diagram showing the entire structure of a wireless content service system 1 including a mobile phone 2 and a server 3, according to an embodiment of the present invention. In the wireless content service system 1, the server 3 receives statistical data from the mobile phone 1 including the behavior of the mobile phone user through the network 4, analyzes and processes the statistical data, and generates specific service content according to the analysis and processing result, and It is displayed on the display screen of the mobile phone 1. In the following description, a module indicates a functional block that performs a specified process.

 Figure 2 is a block diagram showing the structure of a mobile telephone 2 in the wireless content service system 1 of Figure 1. The mobile phone 2 is a portable terminal. The data communication between the mobile telephone 2 and the server 3 is based on the predetermined wireless communication protocol described below. The mobile telephone 2 includes: a user behavior collecting device 21, a storage device 22, a packing device 23, and a wireless transceiver device 24.

 The user behavior collecting means 21 of the mobile phone 2 collects behavior statistics of the user operating the mobile phone 2 based on the user's use of the specific service. For example, the user behavior collecting means 21 collects the time when the user uses the mobile phone 2 to log in to the server 3, the time of login, the content and number of times of browsing, the content and number of times downloaded, the type of game played, the length of time and the number of times, and the like. The storage device 22 is for storing the service and specific service content to be provided for the user of the mobile phone 2, and for storing statistical data of the user behavior collected by the user behavior collecting device 21. The particular service content includes advertisements and system notifications displayed on the user's mobile phone 2, the services including multimedia resources requested by the user, such as games, pictures, music, books, and videos.

The packing device 23 packs the data to be transmitted from the user behavior collecting device 21 containing the statistical data of the user behavior into a data packet in a predetermined wireless communication transmission protocol. The predetermined wireless communication transmission protocol includes a message header and a message body, the message body containing data to be transmitted. The message body is variable bit length. The message header defines the type, length, and serial number of the message. The format of the message header is as follows:

所述终端与服务器之间的无线通信传输协议是可以基于 HTTP协议或 SOCKET接口进行的，所述数据包利用一个 HTTP操作或 SOCKET操作发送 到服务器。 其中所述用户对服务器业务请求的操作， 均由所述打包装置 23生 成相应的数据包， 并一次传送到所述服务器。

The wireless communication transmission protocol between the terminal and the server may be performed based on an HTTP protocol or a SOCKET interface, and the data packet is sent to the server by using an HTTP operation or a SOCKET operation. The operations of the user request for the server service are all generated by the packaging device 23 and transmitted to the server at one time.

 After the packaging device 23 packs the data, the wireless transceiver 24 of the mobile phone 2 transmits the packet to the server once through the wireless network, and the wireless transceiver 24 also receives the data packet sent from the server. . After each time the user has used the particular service, the wireless transceiver 24 transmits a data packet containing statistical data of the user behavior to the server.

 When the mobile phone 2 receives the data packet from the server according to the above wireless communication transmission protocol through the wireless transceiver device 24, the wireless phone 2 may further comprise an unpacking device for unpacking the data packet sent by the server to Extract specific service content and services from it. Also, the mobile phone 2 may further include a specific service content and service presentation means for presenting the particular service content and service to the user of the mobile phone 2.

 Further, in order to implement the billing function at the mobile phone 2 side, the mobile phone 2 may further include a billing device 27 that extracts billing point information from the server and implements billing within the wireless communication terminal system software.

The charging device 27 includes: a charging information unit, the unit is implemented to be extracted from the charging server The billing and tariff information can be used by the upper client application to extract information such as tariff information, tariff prompts and the like. In order to respond to the corresponding tariff information of the server, the response can be promptly reflected on the corresponding tariff prompt interface of the client. The mobile game pay-per-view unit, which realizes the billing function of the mobile game per-time service. The mobile game monthly subscription unit, which realizes the charging function of the mobile game monthly service. Wap pay-per-view unit, which implements the billing function of Wap per-time service. Wap monthly billing unit, this unit realizes the ten ten fee function of Wap monthly service. The SMS pay-per-view unit, which implements the billing function of the SMS-based service. The IVR dials the charging unit, which implements the charging function of the IVR service.

 Figure 3 is a block diagram showing the structure of the server 3 in the wireless content service system 1 of Figure 1. The server 3 provides wireless network services to the mobile phone 2 in accordance with the predetermined wireless communication protocol described above. The server 3 includes: a wireless transceiver 31, a database 35, an unpacking device 32, a user behavior analyzing device 33, and a content selective providing device 34.

 The radio transceiver 31 of the server 3 receives the data packet sent from the mobile telephone 2 and transmits the data to the mobile telephone 2. The database 35 stores the content and data required for the service and specific service content, which may be implemented by a plurality of detachable databases, or by being stored in different partitions of a database.

 After the wireless transceiver 31 receives the data packet from the mobile phone 2, the unpacking device 32 of the server 3 unpacks the received data packet containing the statistical data of the user behavior according to the predetermined wireless communication transmission protocol, and extracts the user behavior therein. The statistics are used by the user behavior analysis device. The user behavior analysis device 33 analyzes the user behavior statistical data from the unpacking device 32, and classifies and counts different user behaviors to generate a user behavior analysis result.

 For example, the user behavior analysis device 33 analyzes the content of the web page browsed by the user, classifies it into categories such as pictures, novels, sports news, international information, music, video, etc., and analyzes the time and number of times of browsing to generate The analysis of the specific content that the user viewed during a particular time period. The analysis method of the present invention employed by the user behavior analyzing device 33 will be described in detail below.

 Based on the above analysis results, the content selective providing means 34 selectively generates specific service contents to be provided to the user, such as advertisements and system notifications, and services. For example, if the user likes to view the landscape picture at 19:00-20:00, the content selective providing device 34 provides an advertisement containing the specific picture processing software or a new camera to the user for the user to select, and the content is selectively provided. Device 34 may also provide other landscape pictures in server 3 to the user for viewing.

The wireless transceiver 31 of the server 3 transmits the specific service content to the mobile phone 2 And the business, causing the particular service content and service to be displayed on the user device. And the content selective providing device 34 can also provide corresponding specific service content according to the request of the mobile phone 2 user.

 The user behavior collection device 21 on the mobile phone 2 continuously collects the user's behavior. After the server 3 provides the user with the specific service content, the user behavior collection device 21 of the mobile phone 2 further records the user's operational behavior for the particular service content, and then further feeds the statistical data back to the server through the packaging device 23 and the wireless transceiver 24. .

 The content selective providing means 34 of the server 3 adjusts the provided advertisement in real time based on the statistical data fed back from the mobile phone 2 in real time. The flow of advertisement statistics and adjustment between the server 3 and the mobile phone 2 will be described in detail below. The specific service content and service provided by the server 3 are provided to the mobile phone 2 by dynamic loading, and the service currently being operated by the mobile phone 2 can be not interrupted.

 The server may also include a packaging device 36 that packages the particular service content and services into data packets in a predetermined wireless communication transmission protocol before the server 3 transmits the data to the mobile telephone 2. Further, the server further includes a billing function providing means 37 for providing billing configuration information for the billing device on the mobile phone 2 and providing the billing result statistics for the mobile phone 2.

 In order to prevent network game plug-in problems as much as possible, the online game security system is proposed. The system is mainly composed of the following parts: mobile phone security authentication implementation module, server-side security authentication subsystem, temporary private key verification subsystem, temporary Private key life cycle management subsystem, temporary private key information base.

 The server 3 includes a secure authentication subsystem 38 for assigning the mobile telephone 2 a temporary valid private key for use by the mobile telephone 2 in subsequent communications with the server system.

 Each time the mobile phone 2 user logs in to the server, according to a certain sequence number generation rule and time stamp mixing, a serial number is dynamically generated, and after being encrypted, it is sent to the security authentication subsystem of the server 3, and the server 3 is securely authenticated. The subsystem will feed back the temporary private key for use by the mobile phone 2 in subsequent communication with the server 3's business logic.

 The security authentication subsystem of the server 3 decrypts and restores the received information, verifies the correctness and time validity of the serial number, and assigns the mobile phone 2 a temporary valid private key after confirming the error.

The business logic communication between the mobile phone 2 and the server 3 takes effect after the mobile phone 2 presents the temporary private key and is verified to be valid. If the mobile phone 2 holds the failed private key and attempts to communicate with the server 3, the server 3 will consider the The request is an illegal request and the service is refused to be blocked as much as possible The development speed of the online game plug-in may be invalid in the following cases: The private key submitted by the mobile phone 2 does not comply with the rule for generating the temporary private key of the security authentication subsystem of the server 3; the temporary private key expires.

 4A-D depict a specific example of a wireless communication transmission protocol for data communication between the mobile telephone 2 and the server 3. The mobile service 2 provides a service delivery interface for unified services and services http://wap.zhuzhu.com/ncd, ncd is named New Channel Dispatcher.

 The information format of the mobile phone 2 and the server 3 specified in this protocol document is applicable to the GET mode, the POST mode, and the direct communication based on the TCP mode.

 The request information is stored in the parameter data in hexadecimal format. If the user is requested to register, the address form in the GET mode is: http:〃 wap.zhuzhu.com /ncd?data=0003100001. The POST data required for POST mode is 0003100001; 0003 stands for packet length, 1000 stands for command word, and 01 stands for command serial number.

 The server response data is OOOB1000010000007B0000007C. Where 000B is the total length of the packet, in this case 11 words; 1000 is the command type, in this case the registration command; 0000007B is the user ID, in this case 123; 0000007C is the user password, here In the example, it is 124; that is, the unified UID assigned by the server to the client is 123, and the password is 124.

 4A and 4B illustrate the format of an NC-REGISTER message requesting a new unified authentication code from the server when the client requests a registration operation from the server; and the NC-REGISTER_RESP message returned by the server in response to the client's request. format.

 Figures 4C and 4D illustrate the format of the NC-LOGIN message when the client logs in to the server and asks for the corresponding configuration information when the client requests the login (NC-LOGIN) operation; and the server responds to the client. The format of the NC_LOGIN_RESP message returned by the request.

 Figures 5A-5D illustrate the flow of data communication between the mobile telephone 2 and the server 3.

 For the purpose of data statistics, a data communication process for user registration appears, in order to distinguish different behaviors of different users in statistics.

 The user registration process includes a process that requires a mobile phone number and a direct registration process that does not require a mobile phone number. Currently, in the data communication process other than the chat client, the mobile phone number can be used, and the user ID number is used for statistics.

Figure 5A depicts the flow of user registration for obtaining a mobile number. In FIG. 5A, the user at the mobile phone 2 requests to acquire a user registration number. The server 3 obtains the corresponding mobile phone number and UA (user agent) by taking the wap jump address. The server 3 replaces the page according to the database based on the acquired mobile phone number (Article 26) The user information in the user determines whether the user has registered. If registered, return the user ID directly to mobile phone 2. If not registered, registration is performed to generate a user ID, and the user ID is returned to the mobile phone 2. The mobile phone 2 receives the user ID and stores it in the local storage device.

 Figure 5B depicts the user registration process that does not require obtaining a mobile number. In Fig. 5B, the mobile phone 2 requests the server 3 for the user registration number. The server 3 judges whether the user has registered based on the user information in the database. If registered, return the user ID directly to the mobile phone 2. If not registered, the server 3 registers to generate a user ID and returns the user ID to the mobile phone 2.

 The mobile phone software needs to log in to the server at the first time of running, and needs to log out before ending the operation, so that the server 3 records the user's online duration, which is convenient for analysis of user behavior.

 Figure 5C depicts the flow of the mobile phone 2 logging in to the server. Referring to FIG. 5C, the user of the mobile phone 2 requests registration from the server 3. The server 3 records the login information of the user in the database, and returns the login status, current mobile phone software version information, and download upgrade address to the mobile phone 2. When the user of the mobile phone 2 requests the logout from the server 3, the server 3 records the logout information of the mobile phone user in the database.

 Figure 5D depicts the flow of the server collecting various user actions of the mobile phone 2. Referring to FIG. 5D, when the mobile phone 2 user operates the mobile phone 2, the server 3 records the current state of the user in the TNC_UserSvcInfo table of the database according to the user behavior collected by the mobile phone 2, for example, in the login or exit state, Order or retreat status; at the same time, also record all user behaviors in the TNC-UserActionHistoryInfo table of the database, such as login, logout, billing, etc., and the different behaviors of different services and different users are UID, APPID, ACTIONID Make a distinction.

 Figure 6 depicts the processing flow for advertisement statistics and adjustments between the server 3 and the wireless communication terminal 2. In FIG. 6, when the mobile phone 2 user logs in to the server 3 for the first time, the server 3 returns the advertisement data in the current general advertisement policy set to the mobile phone 2, and the server 3 will continuously collect the user from the mobile phone 2. Behavior data, and store it in the database. Server 3 then analyzes the extent to which the user is interested in each advertisement from these behavioral data (including access rate, download rate, ARPU value brought by thousands of exposures), and then dynamically adjusts each item in the advertising strategy set accordingly. Probability of the ad:

1. The more interested a user is, the more frequently an ad is accessed and downloaded, the higher the probability that the ad will appear in a group of users who have not visited the ad. 2. When a user visits our server system for the second time and later, the system will not re-appear the user to access the downloaded advertisements, and will turn to other advertisements that have not appeared.

 An example of an advertisement dynamic adjustment application is shown in Figure 9. When the system is initially launched, the advertising rate is consistent. Different types of ads are placed in different databases. According to the user's behavior data, the probability of each advertisement is dynamically adjusted. Advertisements with a probability less than a certain value will be eliminated, and new advertisements will be added accordingly.

 For a particular ad, the probability of the ad's appearance will go from the initial initial value to the peak to exit. This is because when most users have visited this ad, the ad system will turn to other ads.

 An example of the advertising life cycle curve is shown in Figure 10. The new ad will dynamically adjust to the highest value from the initial probability value, and finally to the decay process. When the old ad ^} rate is less than a certain threshold, it will be automatically eliminated.

 Hereinafter, an application example of the business content analysis method employed by the user behavior analysis device in the server 3 of the present invention will be described in detail.

 The goal of smart content is to discover user preferences and implement personalized content services.

 The intelligent content system realizes the analysis of the user's preference for various types of content by recording the user's browsing and downloading of the content and the search behavior, and realizes the understanding of the content of the computer system through the use of the TAG technology, that is, the system knows The meaning of the content, and know the pros and cons of the content.

 The intelligent content system can divide users by calculating a large amount of data, and can divide users into user groups from various angles, such as a user group that loves European and American games, and a user group that loves funny ringtones. The system can provide differentiated content services to different user groups.

 The smart content system is called the SCMS

 The SCMS system is based on WEB 2.0 technology, which mainly includes TAG related technologies, full-text search technology, Chinese word segmentation technology, data warehouse technology, and smart adaptation technology.

 The core of SCMS is TAG related technology.

 TAG technology

 1. The public definition of TAG

TAG is a label, a short text that can be clearly expressed. (such as "beauty""SisterFurong""frontalphoto" ...), TAG is similar to a classification system, called "Folksonomy" But TAG is different from the general classification of directory structure. First, TAG can refine the classification at a lower cost. Imagine an article that is more extensive, such as an article about the achievements of physics since the 20th century. It may involve relativity, quantum mechanics, black hole theory, big bang universe theory, may involve scientists such as Einstein, Planck, and may even involve the Nobel Prize. If you use the classification method of the directory structure, it is impossible to classify according to the various aspects involved in this article, because to refine the classification, the entire directory structure will be extremely large, which is more detrimental to the organization and search of data. The TAG is different. He can freely classify the articles without considering the directory structure. The relationship between the TAGs is a parallel relationship, but according to the correlation analysis, the TAGs that often appear together are associated. Produce a classification of relevance. TAG can also be said to be a keyword tag, which is good for search and search. But TAG is also different from the general keywords. When searching with keywords, you can only search for the keywords mentioned in the article, but TAG can mark the keywords that are not in the article as TAG, such as the above. Articles, which can be marked as "material" or "history,,, of course, more often marked as "physical", however, if you mark "data," TAG, you can associate all informative articles. , easy to find.

 TAG is a discrete form that describes the contents of a hash. This is very much in line with the rules of the real world.

2. TAG in SCMS

 The TAG is centrally managed in the SCMS. There is a global TAG table. All the TAGs in the system are stored in the table. In this table, there is a score for the TAG that does not distinguish the scene, which is used to describe the TAG. The degree of contribution in the system. (The amount of downloads or the number of users' collections.)

 In SCMS, each content has its own set of TAGs (without limiting the number of TAGs) that describe one aspect of the content. Each TAG has its own score, and a larger score indicates that the TAG contributes the most to the content. (Contribution can be understood as "the accuracy of the description, "the amount of downloads brought", etc.)

 In SCMS, each end user also has its own set of TAGs (without limiting the number of TAGs) that describe the user's historical behavior. User preferences are analyzed by calculation of the user TAG. The user personalized content service is realized through the association of the user TAG and the content TAG.

 Summary: SCMS describes content and users through TAG, which is the basic data for implementing intelligent content. The system relies on the calculation of TAG-related data to implement various intelligences.

 3. Source of TAG in SCMS

SCMS uses TAG to implement multiple leaderboards. The leaderboard refers to a series of ordered elements. Prime collection.

 In SCMS, there are two rankings, one is the content leaderboard. One is the ranking of the columns.

 Source of TAG:

 Content TAG:

 1) Administrator input, the TAG score can be specified when the administrator enters the TAG.

 2) Add TAG according to the search keyword (only when searching for hits and accessing content, such as searching for "quiet little village outside"), many songs are found, but when the user clicks "stupid child", the content is "stupid child, increase TAG "outside the quiet village", when the TAG is first added, the weight is zero) User TAG:

 1) Add the TAG of the highest score in the TAG corresponding to the content downloaded by the user to the user TAG list.

 2) Add the keyword searched by the user as a TAG to the user TAG list

 3) If the join is repeated, the TAG increases the score.

 Source of the column:

 1) Administrator creates a section

 2) The system assembles a series of content into columns according to TAG. For example, in the first 100 contents of the total download leaderboard, there are 10 contents, all of which have TAG "GUCCI", and the TAG scores among the 10 contents. If the ranking is in the top 3, create the column "GUCCI" and add the TAG with the highest content of each of the 10 contents to the TAG list of the column. The various thresholds in this scenario are pending.

 3) According to the user's personal TAG, extract the content in the content library to form a personalized column for the user.

 4) According to the hottest TAG + the most fire download form

 4. Key use cases for SCMS

 1) Form a content download leaderboard

 2) Form TAG leaderboard

 3) Form a classification based on the content download leaderboard and TAG leaderboard

 4) Ranking the content within the category

 5) Form user personalized classification and ranking

6) Ranking the classification 7) Use user TAG to classify users and form a niche

 8) Content list for niche

 Fig. 7 is a flow chart showing the wireless transmission of the data to the server by the user of the mobile phone 2.

 In Fig. 7, in step S21, the mobile phone 2 collects statistical data of the user's behavior based on the user's use of the specific service. In step S22, the service and the specific service content are stored, and used to store the statistics of the collected user behavior. At step S23, the mobile telephone 2 packs the data to be transmitted containing the statistical data of the user behavior into a data packet in a predetermined wireless communication transmission protocol. At step S24, the mobile telephone 2 transmits the data packet to the server 3 once through the wireless network and receives the data packet sent from the server 3. At step S25, it is judged whether or not data from the server is received. When the data from the server is received, in step S26, the data from the server is unpacked, and the specific service content and service are extracted. And in step S27, the specific service content and service are presented to the specific user. If it is judged at step S25 that the data from the server is not received, it returns to step S21.

 Figure 8 shows a flow chart for providing wireless network services to the mobile telephone 2.

 In Fig. 8, at step S31, a packet transmitted from the mobile phone 2 is received. At step S32, the data packet containing the statistical data of the user behavior according to the predetermined wireless communication transmission protocol transmitted from the mobile phone 2 is unpacked to extract the statistical data of the user behavior therein. In step S33, the user behavior statistical data is analyzed to generate a user behavior analysis result. At step S34, specific service content and services to be provided to the user are selectively generated based on the analysis results generated by the user behavior analysis device. At step S35, the particular service content and service are packaged into data packets in a predetermined wireless communication transmission protocol. In step S36, the packet is transmitted to the mobile phone 2.

 Exemplary embodiments of the present invention are described herein with reference to block diagrams and flow diagrams that support a method and apparatus (system) in accordance with an embodiment of the invention. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks of the flowcharts and / or block diagrams can be implemented by computer program instructions. These computer program instructions can be provided to a general purpose computer, a special purpose computer, a cell phone, a PDA, a mobile PC, or other programmable data processing device processor, such that instructions are executed by a processor or other programmable data processing device. And/or means of specifying functions/actions in the block diagram box.

These computer program instructions can also be stored in a readable memory that can boot a computer, cell phone, PDA, mobile PC or other programmable data processing device to operate in a particular manner, such that storage The instructions in the readable memory produce an article of manufacture that includes instructions for implementing the functions/acts specified in the flowcharts and/or block diagrams.

 The computer program instructions can also be loaded onto a computer, cell phone, PDA, mobile PC or other programmable data processing device, resulting in a series of operational steps being performed on a computer or other programmable device to produce computer-implemented processing, such that the computer or other The instructions executed on the programming device provide steps to implement the functions/acts specified in the flowcharts and/or block diagrams. Each block may represent a coded module, segment or portion that includes one or more executable instructions for implementing the specified logical function. It should also be noted that in other implementations, the functions noted in the blocks may not occur in the order noted in the figures. For example, two blocks shown in succession may be executed substantially concurrently, or the blocks may sometimes be performed in the reverse order.

 Although the present invention has been described with reference to the preferred embodiments thereof, it will be understood by those skilled in the art Various modifications of the details.

Claims

Claim A wireless communication terminal system, configured for wireless communication between a user and a server, comprising: a user behavior collection device, configured to collect statistical data of user behavior based on a user's use of a specific service;  a storage device, configured to store a service and a specific service content, and configured to store statistical data of the collected user behavior;  a packing device, configured to package the data to be transmitted including the statistical data of the user behavior into a data packet by using a predetermined wireless communication transmission protocol; and  The wireless transceiver is configured to transmit the data packet to the server and receive the data packet sent from the server only once by the wireless network.  The wireless communication terminal system according to claim 1, wherein said predetermined wireless communication transmission protocol comprises a message header and a message body, the message body containing data to be transmitted.  The wireless communication terminal system according to claim 2, wherein said message header defines a type, a length, and a serial number of said message, said message body being of variable bit length.  The wireless communication terminal system according to claim 1, wherein the wireless transceiver transmits a data packet containing statistical data of the user behavior to the server each time the user finishes using the specific service.  5. The wireless communication terminal system according to claim 4, wherein the statistical data of the user behavior includes online and offline time, online duration, browsing content and number of times, and download content and number of times.  The wireless communication terminal system according to claim 1, wherein the wireless communication transmission protocol between the terminal and the server is performed based on an HTTP protocol or a SOCKET interface, and the data packet is sent to the HTTP operation or the SOCKET operation to server.  The wireless communication terminal system according to claim 1, wherein said user-to-server service request operation generates a corresponding data packet by said packaging device and transmits it to said server at a time.  8. The wireless communication terminal system according to claim 1, further comprising: unpacking means for unpacking a data packet according to a predetermined wireless communication transmission protocol transmitted from the server, to extract the packet Specific service content and business. 9. The wireless communication terminal system according to claim 8, further comprising: specific service content and service presentation means for presenting specific service content to a specific user and Business.  10. The wireless communication terminal system of claim 9, the specific service content comprising an advertisement and a system notification; the service comprising a multimedia resource requested by a user, the multimedia resource comprising a game, a picture, a music, a video, and a book.  11. The wireless communication terminal system according to claim 9, wherein the wireless communication terminal system further comprises: a charging device that extracts charging point information from the server and implements charging by the wireless communication terminal system.  12. A server system for providing wireless network services to a wireless communication terminal system, comprising: a wireless transceiver device for receiving data packets sent from a wireless communication terminal system and transmitting data to the wireless communication terminal system;  a database, content and data required for storing the service and specific service content; unpacking means, data for statistical data including user behavior according to a predetermined wireless communication transmission protocol transmitted from the wireless communication terminal system The package is unpacked to extract statistical data of user behavior therein;  a user behavior analysis device, configured to analyze the user behavior statistical data to generate a user behavior analysis result;  a content selective providing device, configured to selectively generate specific service content and services to be provided to the user according to the analysis result generated by the user behavior analysis device,  The wireless transceiver transmits the particular service content and service to the wireless communication terminal system such that the particular service content and service are displayed on the wireless communication terminal system.  The server system according to claim 12, wherein said content selective providing means is further capable of providing specific service contents and services in accordance with a request of the wireless communication terminal system.  14. The server system of claim 13, wherein the user behavior collection device on the wireless communication terminal system further collects user behaviors for the particular service content and service, and further feeds the statistical data back to the server.  The server system according to claim 14, wherein said content selective providing means adjusts the specific service content and service provided based on statistical data further fed back from the wireless communication terminal system. 16. The server system of claim 15, the specific service content comprising an advertisement and a system notification; the service comprising a multimedia resource requested by a user, the multimedia resource comprising a game, a picture, a music, a video, and a book. The server system according to claim 16, wherein said specific service content and service are provided to the wireless communication terminal system by dynamic loading without interrupting the currently running service of the wireless communication terminal system.  18. The server system of claim 12, the server system further comprising a wrapper for packaging the particular service content and service into a data packet in a predetermined wireless communication transport protocol.  The server system according to claim 12, the server system further comprising: charging function providing means for providing charging configuration information for the charging device on the wireless communication terminal system and providing charging for the wireless communication terminal system Results of statistical services.  20. The server system of claim 12, the server system further comprising: a security authentication subsystem, configured to allocate a temporary valid private key to the wireless communication terminal system for the wireless communication terminal system to be in a subsequent server Used in the communication of the system.  A wireless content service system comprising the wireless communication terminal system according to any one of claims 1 to 11 and the server system according to any one of claims 12 to 20.  22. A method of wireless communication for transmitting data from a wireless communication terminal system to a server, comprising:  User behavior collection step, which is used to collect statistical data of user behavior based on the user's use of a specific service;  a storing step of storing the service and the specific service content, and storing the statistical data of the collected user behavior;  a packaging step, configured to package the data to be transmitted including the statistical data of the user behavior into a data packet by using a predetermined wireless communication transmission protocol; and  The wireless transmitting and receiving step is configured to transmit the data packet to the server and receive the data packet sent from the server only once by the wireless network.  The wireless communication method according to claim 21, wherein said predetermined wireless communication transmission protocol comprises a message header and a message body, the message body containing data to be transmitted.  The wireless communication method according to claim 23, wherein said message header defines a type, a length, and a serial number of said message, said message body being of variable bit length.  The wireless communication method according to claim 22, wherein the data packet containing the statistical data of the user behavior is transmitted to the server each time the user finishes using the specific service. 26. The wireless communication method of claim 25, wherein the statistical data of the user behavior comprises Online and offline time, online duration, browsing content and number of times, and downloads and times.  The wireless communication method according to claim 22, wherein the wireless communication transmission protocol between the terminal and the server is performed based on an HTTP protocol or a SOCKET interface, and the data packet is sent to the server by using an HTTP operation or a SOCKET operation. .  The wireless communication method according to claim 22, wherein said user-to-server service request operation is packaged into a corresponding data packet by a packaging step and transmitted to said server at a time.  29. The wireless communication method according to claim 22, further comprising an unpacking step after receiving the data packet sent from the server: a data packet solution transmitted from the server according to a predetermined wireless communication transmission protocol Package to extract specific service content and business among them.  30. The wireless communication method of claim 29, the wireless communication method further comprising, after the unpacking step, a specific service content and service presentation step: presenting a particular service content and service to a particular user.  31. The wireless communication method of claim 30, the specific service content comprising an advertisement and a system notification; the service comprising a multimedia resource requested by a user, the multimedia resource comprising a game, a picture, a music, a video, and a book.  The wireless communication method according to claim 30, wherein said wireless communication method further comprises an accounting step of: extracting charging point information from the server, and implementing charging by the wireless communication method.  • 33. A method for providing a wireless network service to a wireless communication terminal system, comprising: a wireless transmitting and receiving step, configured to receive a data packet sent from a wireless communication terminal system and transmit data to the wireless communication terminal system;  a storing step of storing content and data required for the service and specific service content; and an unpacking step for transmitting statistical data including user behavior according to a predetermined wireless communication transmission protocol transmitted from the wireless communication terminal system The data packet is unpacked to extract statistical data of user behavior therein;  a user behavior analysis step, configured to analyze the user behavior statistical data to generate a user behavior analysis result;  a service content selective providing step of selectively generating a specific service content and service to be provided to the user according to the analysis result generated by the user behavior analysis device,  The wireless transceiving step transmits the particular service content and service to the wireless communication terminal system such that the particular service content and service are displayed on the wireless communication terminal system. 34. The method of claim 33, further comprising the step of providing a service content selective Step: Provide specific service content and services to the wireless communication terminal system according to the request. 35. The method of claim 34, after transmitting the particular service content and service to a wireless communication terminal system, further comprising: receiving statistics of operations of the user of the wireless communication terminal system for the particular service content and service data.  36. The method of claim 35, the method further comprising: adjusting the particular service content and services provided based on statistical data further fed back from the wireless communication terminal system.  37. The method of claim 36, the specific service content comprising an advertisement and a system notification; the service comprising a multimedia resource requested by a user, the multimedia resource comprising a game, a picture, a music, a video, and a book.  38. The method of claim 37, wherein the particular service content and service are provided to the wireless communication terminal system by dynamic loading without disrupting the currently running service of the wireless communication terminal system.  39. The method of claim 33, further comprising a packaging step of packaging the particular service content and service into a data packet in a predetermined wireless communication transmission protocol prior to transmitting the particular service content and service.  40. The method of claim 33, the method further comprising: the billing function providing step silver, providing billing configuration information for the billing device on the wireless communication terminal system and providing billing for the wireless communication terminal system Results of statistical services.  41. The method of claim 33, the method further comprising a secure authentication step of assigning the wireless communication terminal system a temporary valid private key for use by the wireless communication terminal system in subsequent communication with the server system .