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WO2008012818A3 - A method for contextual based classified advertising - Google Patents

A method for contextual based classified advertising Download PDF

Info

Publication number
WO2008012818A3
WO2008012818A3 PCT/IL2007/000933 IL2007000933W WO2008012818A3 WO 2008012818 A3 WO2008012818 A3 WO 2008012818A3 IL 2007000933 W IL2007000933 W IL 2007000933W WO 2008012818 A3 WO2008012818 A3 WO 2008012818A3
Authority
WO
WIPO (PCT)
Prior art keywords
present
website
ads
categories
websites
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/IL2007/000933
Other languages
French (fr)
Other versions
WO2008012818A2 (en
Inventor
Ofir Kobani
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to US12/375,030 priority Critical patent/US20100145803A1/en
Publication of WO2008012818A2 publication Critical patent/WO2008012818A2/en
Anticipated expiration legal-status Critical
Publication of WO2008012818A3 publication Critical patent/WO2008012818A3/en
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics

Landscapes

  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention is designed to supply an automated solution for the publishing of one or more ads in multiple pages of websites. Embodiments of the present invention enable website owners to automatically present commercial advertisements on their websites while ensuring that the content of the automatically selected ads does not conflict with the content of the website. According to embodiments of the present invention the proposed system and method enables the classifying of one or more ads and website pages, according to predefined categories and key words. Thus, website owners and advertisers can optionally define their own categories as well as the categories to which they wish to be associated with.
PCT/IL2007/000933 2006-07-24 2007-07-24 A method for contextual based classified advertising Ceased WO2008012818A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
US12/375,030 US20100145803A1 (en) 2006-07-24 2007-07-24 method for contextual based classified advertising

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US83261106P 2006-07-24 2006-07-24
US60/832,611 2006-07-24

Publications (2)

Publication Number Publication Date
WO2008012818A2 WO2008012818A2 (en) 2008-01-31
WO2008012818A3 true WO2008012818A3 (en) 2009-04-23

Family

ID=38981882

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IL2007/000933 Ceased WO2008012818A2 (en) 2006-07-24 2007-07-24 A method for contextual based classified advertising

Country Status (2)

Country Link
US (1) US20100145803A1 (en)
WO (1) WO2008012818A2 (en)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU2009279380A1 (en) * 2008-08-07 2010-02-11 Carsales.Com Limited Online advertising
US20110072047A1 (en) * 2009-09-21 2011-03-24 Microsoft Corporation Interest Learning from an Image Collection for Advertising
US8903798B2 (en) 2010-05-28 2014-12-02 Microsoft Corporation Real-time annotation and enrichment of captured video
US9703782B2 (en) 2010-05-28 2017-07-11 Microsoft Technology Licensing, Llc Associating media with metadata of near-duplicates
US20120284119A1 (en) * 2010-12-23 2012-11-08 Yahoo! Inc. System and method for selecting web pages on which to place display advertisements
US9678992B2 (en) 2011-05-18 2017-06-13 Microsoft Technology Licensing, Llc Text to image translation
US9146993B1 (en) 2012-03-16 2015-09-29 Google, Inc. Content keyword identification
US9619812B2 (en) * 2012-08-28 2017-04-11 Nuance Communications, Inc. Systems and methods for engaging an audience in a conversational advertisement

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6701301B2 (en) * 2000-10-12 2004-03-02 E-Book Systems Pte Ltd Advertisement using internet browser with book-like interface
US7007074B2 (en) * 2001-09-10 2006-02-28 Yahoo! Inc. Targeted advertisements using time-dependent key search terms

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU1354901A (en) * 1999-11-10 2001-06-06 Amazon.Com, Inc. Method and system for allocating display space
JP2004177936A (en) * 2002-09-02 2004-06-24 Hiromitsu Takayama Method, system, and server for advertisement downloading, and client terminal
US20050027594A1 (en) * 2003-07-28 2005-02-03 Elliot Yasnovsky Self-service platform for selling advertising
US20050177486A1 (en) * 2003-09-23 2005-08-11 Yeager Wayne B. Method and apparatus for aggregating and disseminating user activity data in online auctions

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6701301B2 (en) * 2000-10-12 2004-03-02 E-Book Systems Pte Ltd Advertisement using internet browser with book-like interface
US7007074B2 (en) * 2001-09-10 2006-02-28 Yahoo! Inc. Targeted advertisements using time-dependent key search terms

Also Published As

Publication number Publication date
US20100145803A1 (en) 2010-06-10
WO2008012818A2 (en) 2008-01-31

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