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WO2008088558A1 - Système et procédé permettant de superposer une publicité sur une vidéo - Google Patents

Système et procédé permettant de superposer une publicité sur une vidéo Download PDF

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Publication number
WO2008088558A1
WO2008088558A1 PCT/US2007/060765 US2007060765W WO2008088558A1 WO 2008088558 A1 WO2008088558 A1 WO 2008088558A1 US 2007060765 W US2007060765 W US 2007060765W WO 2008088558 A1 WO2008088558 A1 WO 2008088558A1
Authority
WO
WIPO (PCT)
Prior art keywords
video
advertisements
displayed
computer
client computer
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2007/060765
Other languages
English (en)
Inventor
Charles G. Lillo, Iii
Justin Goudreau
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Hollywoodcom Inc
Original Assignee
Hollywoodcom Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Hollywoodcom Inc filed Critical Hollywoodcom Inc
Priority to PCT/US2007/060765 priority Critical patent/WO2008088558A1/fr
Publication of WO2008088558A1 publication Critical patent/WO2008088558A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/4302—Content synchronisation processes, e.g. decoder synchronisation
    • H04N21/4307—Synchronising the rendering of multiple content streams or additional data on devices, e.g. synchronisation of audio on a mobile phone with the video output on the TV screen
    • H04N21/43074—Synchronising the rendering of multiple content streams or additional data on devices, e.g. synchronisation of audio on a mobile phone with the video output on the TV screen of additional data with content streams on the same device, e.g. of EPG data or interactive icon with a TV program
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4314—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4333—Processing operations in response to a pause request
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests

Definitions

  • the present invention relates to advertising systems. More particularly, the present invention relates to a system and method for overlaying an advertisement upon a video.
  • the invention provides a system for displaying one or more advertisements.
  • the system includes a server computer and a client computer.
  • the client computer has a monitor.
  • the client computer is in communication with the server computer via a network.
  • the server computer is configured to receive a request for a download of a video from the client computer and, in response to the received request, to download the video and the one or more advertisements to the client computer.
  • the client computer is configured to receive the downloaded video and the downloaded one or more advertisements from the server computer.
  • the client computer is further configured to display the received video on the monitor, and to display the one or more advertisements as an overlay with respect to a portion of the video being displayed.
  • the client computer may be further configured to begin displaying the one or more advertisements after a predetermined interval from a time at which the display of the received video begins.
  • the video may include a start marker corresponding to the predetermined interval.
  • the client computer may be further configured to begin displaying the one or more advertisements in response to an occurrence of the start marker.
  • the server computer may be further configured to track impressions relating to the display of the one or more advertisements.
  • the server computer may be further configured to track click-throughs relating to the display of the one or more advertisements.
  • At least one of the one or more advertisements is displayed as an overlay with respect to at least 1% of the video being displayed and at most about 75% of the video being displayed. In other embodiments, at least one of the one or more advertisements is displayed at a location that is selected from the group consisting of a left-hand side of the video, a right-hand side of the video, a bottom side of the video, a top side of the video, and a central location with respect to the video. In still other embodiments, when at least one of the one or more advertisements is displayed, the client computer is configured to enable the user to cause the video to be paused. In yet other embodiments, when at least one of the one or more advertisements is displayed, the server computer is configured to automatically pause the video.
  • the invention provides a system for displaying one or more advertisements.
  • the system includes a video server computer, one or more advertisement server computers, and a client computer.
  • the client computer has a monitor.
  • the video server computer, the one ore more advertisement server computers, and the client computer are in mutual communication via a network.
  • the video server computer is configured to receive a request for a download of a video from the client computer and, in response to the received request, to download the video to the client computer.
  • the one or more advertisement server computers are configured to download the one or more advertisements to the client computer.
  • the client computer is configured to receive the downloaded video from the video server computer and to receive the downloaded one or more advertisements from the one or more advertisement server computers.
  • the client computer is further configured to display the received video on the monitor, and to display the one or more advertisements as an overlay with respect to a portion of the video being displayed.
  • the client computer may be further configured to begin displaying the one or more advertisements after a predetermined interval from a time at which the display of the received video begins.
  • the video may include a start marker corresponding to the predetermined interval.
  • the client computer may be further configured to begin displaying the one or more advertisements in response to an occurrence of the start marker.
  • the one or more advertisement server computers may be further configured to track impressions relating to the display of the one or more advertisements.
  • the one or more advertisement server computers may be further configured to track click-throughs relating to the display of the one or more advertisements.
  • At least one of the one or more advertisements is displayed as an overlay with respect to at least 1% of the video being displayed and at most about 75% of the video being displayed. In other embodiments, at least one of the one or more advertisements is displayed at a location that is selected from the group consisting of a left-hand side of the video, a right-hand side of the video, a bottom side of the video, a top side of the video, and a central location with respect to the video. In still other embodiments, when at least one of the one or more advertisements is displayed, the client computer is configured to enable the user to cause the video to be paused. In yet other embodiments, when at least one of the one or more advertisements is displayed, the server computer is configured to automatically pause the video.
  • the invention provides a method for displaying one or more advertisements on a monitor of a client computer that is in communication with at least one server computer over a network.
  • the method includes the steps of: a) receiving a request for a download of a video from the client computer; b) in response to the request, causing the video to be displayed on the monitor of the client computer; and c) causing the one or more advertisements to be displayed on the monitor of the client computer as an overlay with respect to a portion of the video being displayed.
  • a beginning of causing the one or more advertisements to be displayed may occur after a predetermined interval from a time at which a beginning of causing the video to be displayed occurs.
  • the video may include a start marker corresponding to the predetermined interval.
  • the beginning of causing the one or more advertisements to be displayed may occur in response to an occurrence of the start marker.
  • the method may further include the step of tracking impressions relating to the display of the one or more advertisements.
  • the method may further include the step of tracking click-throughs relating to the display of the one or more advertisements.
  • the client computer may be in communication with at least a video server computer and one or more advertisement server computers.
  • the video server computer may be configured to execute steps a) and b).
  • the one or more advertisement server computers may be configured to execute step c).
  • at least one of the one or more advertisements is displayed as an overlay with respect to at least 1% of the video being displayed and at most about 75% of the video being displayed.
  • At least one of the one or more advertisements is displayed at a location that is selected from the group consisting of a left-hand side of the video, a right-hand side of the video, a bottom side of the video, a top side of the video, and a central location with respect to the video.
  • the client computer when at least one of the one or more advertisements is displayed, the client computer is configured to enable the user to cause the video to be paused.
  • the server computer is configured to automatically pause the video.
  • the computer program performs the steps of: a) receiving a request for a download of a video from a user; and b) downloading the video and the one or more advertisements.
  • the one or more advertisements are displayed as an overlay with respect to a portion of the video being displayed.
  • a beginning of displaying the one or more advertisements may occur after a predetermined interval from a time at which the user causes the video to be displayed.
  • the video may include a start marker corresponding to the predetermined interval. The beginning of displaying the one or more advertisements may occur in response to an occurrence of the start marker.
  • the computer program may further perform the step of tracking impressions relating to the display of the one or more advertisements.
  • the computer program may further perform the step of tracking click-throughs relating to the display of the one or more advertisements.
  • at least one of the one or more advertisements is displayed as an overlay with respect to at least 1% of the video being displayed and at most about 75% of the video being displayed.
  • at least one of the one or more advertisements is displayed at a location that is selected from the group consisting of a left-hand side of the video, a right-hand side of the video, a bottom side of the video, a top side of the video, and a central location with respect to the video.
  • the computer program further performs the step of enabling the user to pause the video when at least one of the one or more advertisements is being displayed.
  • the computer program further performs the step of automatically pausing the video when at least one of the one or more advertisements is displayed
  • FIG. 1 is a block diagram illustrating a system 100 for overlaying an advertisement upon a video, in accordance with an exemplary embodiment of the present invention.
  • FIG. 2 is a flowchart illustrating a method for overlaying an advertisement upon a video, in accordance with an exemplary embodiment of the present invention.
  • FIG. 1 is a block diagram illustrating a system 100 for displaying one or more advertisements as an overlay upon a video, in accordance with an exemplary embodiment of the present invention.
  • the one or more advertisements come from one advertiser.
  • the one or more advertisements come from more than one advertiser.
  • the system 100 includes video server 105, advertisement server 110, and client computers 125, 130, 135.
  • the servers 105, 110 and the client computers 125, 130, 135 are in communication via a network 120, such as a local area network (LAN), a wide area network (WAN), an Intranet, or the Internet.
  • LAN local area network
  • WAN wide area network
  • Intranet or the Internet.
  • Each client computer 125, 130, 135 is configured to submit a request for a download of a video to the video server 105 via the network 120.
  • the video server 105 receives a request
  • the video server 105 downloads the requested video to the client computer 125, 130, or 135 that submitted the request.
  • the advertisement servers 110, 115 and 116 download one or more advertisements to the client computer 125, 130, or 135 that submitted the request.
  • the one ore more advertisements can come from two different advertisement servers, this is not required.
  • the one or more advertisements can come from the same server.
  • the advertisement servers 110, 115 and 116 can be third- party servers (i.e., servers that do not belong to the entity that owns the video server 105).
  • third-party advertisement servers are the preferred method for the delivery of advertisement to the client computer 125, 130, or 135 because the third-party can provide a centralized access to tools and reports (e.g., how many times any one advertisement is viewed per day) to the entity that uses the system and method of the displaying the one or more advertisements as an overlay upon a video.
  • each client computer 125, 130, 135 has the ability to display graphical and/or textual information to a user.
  • each client computer 125, 130, 135 can be configured to display a webpage relating to one or more remote sites accessible via the network 120, as well as to allow the user to display the video on his monitor.
  • the client computer 125, 130, 135 can comprise a portal or interface through which the user provides or otherwise enters the request for a downloaded video and other associated information for use by the system 100.
  • the client computer 125, 130, 135 can be configured to display a graphical user interface to the user for interacting with the system 100.
  • the client computer 125, 130, 135 can include any suitable type of user interface capable of displaying graphical and/or textual information to a user and receiving graphical and/or textual information from the user.
  • the client computer 125, 130, 135 can be configured to display a graphical user interface through a suitable Web browser (e.g., Internet Explorer, Netscape, Firefox, Safari, Opera, or any other suitable Web browser) on any appropriate type of display, such as a computer monitor or other display device (e.g., a personal digital assistant (PDA), a suitable cellular phone, or a like portable display).
  • a suitable Web browser e.g., Internet Explorer, Netscape, Firefox, Safari, Opera, or any other suitable Web browser
  • a computer monitor or other display device e.g., a personal digital assistant (PDA), a suitable cellular phone, or a like portable display.
  • PDA personal digital assistant
  • Each of modules of the system 100 can be comprised of any suitable type of electrical or electronic component or device that is capable of performing the functions associated with the respective element.
  • each component or device can be in communication with another component or device using any appropriate type of electrical connection that is capable of carrying (e.g., electrical) information.
  • each of the modules of the system 100 can be comprised of any combination of hardware, firmware and software that is capable of performing the functions associated with the respective module.
  • the system 100 can be comprised of one or more microprocessors and associated memory(ies) that store the steps of a computer program to perform the functions of any or all of the modules of the system 100.
  • the microprocessor can be any suitable type of processor, such as, for example, any type of general purpose microprocessor or microcontroller, a digital signal processing (DSP) processor, an application-specific integrated circuit (ASIC), a programmable read-only memory (PROM), an erasable programmable read-only memory (EPROM), an electrically-erasable programmable read-only memory (EEPROM), a computer- readable medium, or the like.
  • DSP digital signal processing
  • ASIC application-specific integrated circuit
  • PROM programmable read-only memory
  • EPROM erasable programmable read-only memory
  • EEPROM electrically-erasable programmable read-only memory
  • the memory can be any suitable type of computer memory or any other type of electronic storage medium, such as, for example, read-only memory (ROM) 3 random access memory (RAM), cache memory, compact disc read-only memory (CDROM), electro-optical memory, magneto-optical memory, or the like.
  • ROM read-only memory
  • RAM random access memory
  • CDROM compact disc read-only memory
  • electro-optical memory magneto-optical memory, or the like.
  • the memory can be programmed using conventional techniques known to those having ordinary skill in the art of computer programming to perform the functions of any or all of the modules of the system 100.
  • the actual source code or object code of the computer program can be stored in the memory.
  • Each of the one or more advertisements can include any type of message provided by the advertiser.
  • the one or more advertisements comprise streaming video.
  • the one or more advertisements comprise a static message and/or a static image.
  • the one or more advertisements comprise a message or an image that scrolls across the video.
  • the one or more advertisements can comprise one or more of a streaming video, a static message and/or a static image or a message and/or image that scrolls across the video.
  • each advertisement can comprise one or more of a streaming video, a static message and/or a static image or a message and/or image that scrolls across the video.
  • the first advertisement can comprise a static message and the second advertisement can comprise streaming video, or vice versa.
  • each advertisement can comprise one or more of a streaming video, a static message and/or a static image or a message and/or image that scrolls across the video.
  • the first advertisement can comprise a static image and the second advertisement can comprise streaming video, or vice versa.
  • FIG. 2 is a flowchart illustrating steps for displaying an advertisement as an overlay upon a video, in accordance with an exemplary embodiment of the present invention.
  • a request for a download of a video is received.
  • the request is sent from the client computer 125, 130, 135 to the video server 105 via the network 105.
  • the requested video and an accompanying advertisement are downloaded to the client.
  • the video is displayed on the client monitor. For example, once the video has been downloaded to the client computer, a user may click on the video to cause the video to be displayed on the monitor.
  • the downloaded one or more advertisements are displayed as an overlay on the video.
  • the advertisements are displayed at the same time.
  • the advertisements are displayed sequentially.
  • the advertisements can be displayed as an overlay on any location on the video.
  • the advertisements can be displayed as an overlay on the left-hand side of the video, the right-hand side of the video, the bottom side of the video, the top side of the video or any location in between the right-hand side of the video or any location in between the top and the bottom of the video.
  • each advertisement can be displayed in sequence as an overlay on the same location or on a different location on the video.
  • the first advertisement can be displayed as an overlay on the bottom of the video and the second advertisement can be displayed on the top of the video, or vice versa.
  • each advertisement can be displayed as an overlay on a different location on the video.
  • the first advertisement can be displayed as an overlay on the bottom of the video and the second advertisement can be displayed on the top of the video, or vice versa.
  • the amount of "screen real estate" that the advertisement can occupy can be from about 0.01% to about 100%, e.g., from about 1% to about 75%, from about 5% to about 50%, or from about 10% to about 60% of the screen real estate.
  • the screen real estate that the advertisement occupies can be about 20%, about 30%, about 40%, about 50% , about 60%, or about 75%.
  • at least one of the one or more advertisements is displayed as an overlay with respect to at least 1% of the video being displayed and at most about 75% of the video being displayed.
  • screen real estate refers to the portion of the video being displayed, expressed in percent of the total area of the video being displayed, that the advertisement occupies. In other words, screen real estate does not necessarily refer to the percent amount of space that the advertisement occupies on the monitor, unless the video is occupying the entire monitor. Thus, for example, if the video that the advertisement overlays occupies 50% of the monitor and the advertisement occupies 10% of the screen real estate, the advertisement would occupy 10% of the 50% of the monitor because it would overlay 10% of the video.
  • the downloaded video file typically contains one or more markers, such as a start marker, to indicate that the advertisement is to be displayed.
  • the start marker may be placed within the video file at any desired point such that the display of the advertisement will begin at a specific known time.
  • the advertisement is displayed to the user.
  • the start marker is placed within the video file near the beginning of the video file.
  • the video and the one or more advertisements are displayed concurrently.
  • the user can cause the video to be paused and the one or more advertisements to be displayed.
  • the video is paused automatically (i.e., without user intervention) while the one or more advertisements are displayed.
  • impressions of the advertisement are tracked.
  • the client computer 125, 130, 135 sends a message to the advertisement server 110 indicating that the advertisement has been displayed to the user.
  • the advertisement server 110 thus keeps track of a number of users or video viewers that have been exposed to the advertisement.
  • click-throughs of the advertisement are also tracked.
  • an online advertisement may include one or more clickable objects that enable a user to use his computer mouse to point at the clickable object and click on it. This is known as a click-through.
  • the number of click-throughs is typically of interest to the sponsor of the advertisement.
  • Each, all or any combination of the steps of a computer program as illustrated in FIG. 2 for displaying an advertisement as an overlay upon a video can be embodied in any computer- readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions.
  • a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device.
  • the computer readable medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, device, or propagation medium. More specific examples (a non-exhaustive list) of the computer-readable medium can include the following: an electrical connection having one or more wires, a portable computer diskette, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or Flash memory), an optical fiber, and a portable compact disc read-only memory (CDROM).
  • RAM random access memory
  • ROM read-only memory
  • EPROM or Flash memory erasable programmable read-only memory
  • CDROM portable compact disc read-only memory

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Abstract

L'invention concerne un système et un procédé permettant d'afficher une publicité conjointement avec un affichage d'une vidéo sur un écran d'ordinateur. Le système comprend au moins un serveur et un ordinateur client qui sont en communication par l'intermédiaire d'un réseau. L'ordinateur client a un écran. Le serveur est configuré pour recevoir une requête de téléchargement d'une vidéo provenant de l'ordinateur client et, en réponse, pour télécharger la vidéo et une ou plusieurs publicités sur l'ordinateur client. Lorsqu'un utilisateur amène l'ordinateur client à afficher la vidéo reçue, une ou plusieurs publicités sont affichées en superposition par rapport à une partie de la vidéo qui est affichée et à un moment prédéterminé par rapport au début de l'affichage de la vidéo. Le serveur peut en outre être configuré pour suivre les impressions et/ou clics publicitaires portant sur l'affichage d'une ou plusieurs publicités.
PCT/US2007/060765 2007-01-19 2007-01-19 Système et procédé permettant de superposer une publicité sur une vidéo Ceased WO2008088558A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/US2007/060765 WO2008088558A1 (fr) 2007-01-19 2007-01-19 Système et procédé permettant de superposer une publicité sur une vidéo

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Publication number Priority date Publication date Assignee Title
WO2013185904A1 (fr) 2012-06-11 2013-12-19 Rockabox Media Limited Système et procédé pour présenter un élément créatif
EP2431915A3 (fr) * 2010-09-17 2015-04-01 The Boeing Company Système de génération de nuage de point

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Publication number Priority date Publication date Assignee Title
US20010042249A1 (en) * 2000-03-15 2001-11-15 Dan Knepper System and method of joining encoded video streams for continuous play
US20020104096A1 (en) * 2000-07-19 2002-08-01 Cramer Allen Brett System and methods for providing web-based multimedia presentations
US20050080878A1 (en) * 2000-04-07 2005-04-14 Ryan Cunningham Automatic video display on a computer

Patent Citations (3)

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Publication number Priority date Publication date Assignee Title
US20010042249A1 (en) * 2000-03-15 2001-11-15 Dan Knepper System and method of joining encoded video streams for continuous play
US20050080878A1 (en) * 2000-04-07 2005-04-14 Ryan Cunningham Automatic video display on a computer
US20020104096A1 (en) * 2000-07-19 2002-08-01 Cramer Allen Brett System and methods for providing web-based multimedia presentations

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2431915A3 (fr) * 2010-09-17 2015-04-01 The Boeing Company Système de génération de nuage de point
WO2013185904A1 (fr) 2012-06-11 2013-12-19 Rockabox Media Limited Système et procédé pour présenter un élément créatif

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