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WO2006110472A3 - Website evaluation tool - Google Patents

Website evaluation tool Download PDF

Info

Publication number
WO2006110472A3
WO2006110472A3 PCT/US2006/012870 US2006012870W WO2006110472A3 WO 2006110472 A3 WO2006110472 A3 WO 2006110472A3 US 2006012870 W US2006012870 W US 2006012870W WO 2006110472 A3 WO2006110472 A3 WO 2006110472A3
Authority
WO
WIPO (PCT)
Prior art keywords
eye
user
content page
tracking
content
Prior art date
Application number
PCT/US2006/012870
Other languages
French (fr)
Other versions
WO2006110472A2 (en
Inventor
Agnieszka Bojko
Gavin S Lew
Robert M Schumacher
Kevin Buffardi
Original Assignee
User Centric Inc
Agnieszka Bojko
Gavin S Lew
Robert M Schumacher
Kevin Buffardi
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by User Centric Inc, Agnieszka Bojko, Gavin S Lew, Robert M Schumacher, Kevin Buffardi filed Critical User Centric Inc
Publication of WO2006110472A2 publication Critical patent/WO2006110472A2/en
Publication of WO2006110472A3 publication Critical patent/WO2006110472A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
    • G06F3/013—Eye tracking input arrangements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Computer Interaction (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • User Interface Of Digital Computer (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Embodiments of the invention provide a method and apparatus for determining user interactions with specific content on a content page. The method includes tracking eye movement of the user with an eye tracking device, determining a location on the content page that the user is viewing from the monitored eye movements, storing data representative of the tracking or determined location in a database, and analyzing the data to determine a most viewed area on the content page. The apparatus includes an eye tracker, a content display apparatus, and a computer configured to control the operation of the tracker and display, while also running algorithms configured to extract user fixation information from eye tracking data to determine a most viewed area on the content page.
PCT/US2006/012870 2005-04-07 2006-04-07 Website evaluation tool WO2006110472A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US66980705P 2005-04-07 2005-04-07
US60/669,807 2005-04-07

Publications (2)

Publication Number Publication Date
WO2006110472A2 WO2006110472A2 (en) 2006-10-19
WO2006110472A3 true WO2006110472A3 (en) 2007-04-12

Family

ID=37087524

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/012870 WO2006110472A2 (en) 2005-04-07 2006-04-07 Website evaluation tool

Country Status (1)

Country Link
WO (1) WO2006110472A2 (en)

Families Citing this family (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8077915B2 (en) 2007-10-12 2011-12-13 Sony Ericsson Mobile Communications Ab Obtaining information by tracking a user
US8542232B2 (en) 2008-12-28 2013-09-24 Avaya Inc. Method and apparatus for monitoring user attention with a computer-generated virtual environment
US8494215B2 (en) 2009-03-05 2013-07-23 Microsoft Corporation Augmenting a field of view in connection with vision-tracking
US10699235B2 (en) * 2009-05-05 2020-06-30 Oracle America, Inc. System, method and computer readable medium for placing advertisements into web pages
US8943420B2 (en) 2009-06-18 2015-01-27 Microsoft Corporation Augmenting a field of view
US20120191542A1 (en) * 2009-06-24 2012-07-26 Nokia Corporation Method, Apparatuses and Service for Searching
WO2013162508A1 (en) * 2012-04-23 2013-10-31 Intel Corporation System, method, and computer program product for using eye movement tracking for retrieval of observed information and of related specific context
WO2014061017A1 (en) * 2012-10-15 2014-04-24 Umoove Services Ltd. System and method for content provision using gaze analysis
CN103841250A (en) * 2012-11-22 2014-06-04 纳讯（青岛）通信有限公司 Mobile phone
US9798382B2 (en) 2013-04-16 2017-10-24 Facebook, Inc. Systems and methods of eye tracking data analysis
JP6753648B2 (en) * 2015-01-20 2020-09-09 ヤフー株式会社 Distribution device, advertising device and distribution method
CN105099892A (en) * 2015-08-07 2015-11-25 许继电气股份有限公司 Information issuing method used for charging pile
US10871821B1 (en) 2015-10-02 2020-12-22 Massachusetts Mutual Life Insurance Company Systems and methods for presenting and modifying interactive content
US10825058B1 (en) * 2015-10-02 2020-11-03 Massachusetts Mutual Life Insurance Company Systems and methods for presenting and modifying interactive content
BE1026133B1 (en) * 2018-03-20 2019-10-23 Eyesee Nv METHOD FOR REGISTERING AND ANALYZING CONSUMER BEHAVIOR

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4595990A (en) * 1980-12-31 1986-06-17 International Business Machines Corporation Eye controlled information transfer
US5886683A (en) * 1996-06-25 1999-03-23 Sun Microsystems, Inc. Method and apparatus for eyetrack-driven information retrieval
US6067565A (en) * 1998-01-15 2000-05-23 Microsoft Corporation Technique for prefetching a web page of potential future interest in lieu of continuing a current information download
US6102870A (en) * 1997-10-16 2000-08-15 The Board Of Trustees Of The Leland Stanford Junior University Method for inferring mental states from eye movements
US6601021B2 (en) * 2000-12-08 2003-07-29 Xerox Corporation System and method for analyzing eyetracker data
US6712468B1 (en) * 2001-12-12 2004-03-30 Gregory T. Edwards Techniques for facilitating use of eye tracking data

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4595990A (en) * 1980-12-31 1986-06-17 International Business Machines Corporation Eye controlled information transfer
US5886683A (en) * 1996-06-25 1999-03-23 Sun Microsystems, Inc. Method and apparatus for eyetrack-driven information retrieval
US6102870A (en) * 1997-10-16 2000-08-15 The Board Of Trustees Of The Leland Stanford Junior University Method for inferring mental states from eye movements
US6067565A (en) * 1998-01-15 2000-05-23 Microsoft Corporation Technique for prefetching a web page of potential future interest in lieu of continuing a current information download
US6601021B2 (en) * 2000-12-08 2003-07-29 Xerox Corporation System and method for analyzing eyetracker data
US6712468B1 (en) * 2001-12-12 2004-03-30 Gregory T. Edwards Techniques for facilitating use of eye tracking data

Also Published As

Publication number Publication date
WO2006110472A2 (en) 2006-10-19

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