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WO2006015188A3 - Methods and apparatus for improving the accuracy and reach of electronic media exposure measurement systems - Google Patents

Methods and apparatus for improving the accuracy and reach of electronic media exposure measurement systems Download PDF

Info

Publication number
WO2006015188A3
WO2006015188A3 PCT/US2005/026921 US2005026921W WO2006015188A3 WO 2006015188 A3 WO2006015188 A3 WO 2006015188A3 US 2005026921 W US2005026921 W US 2005026921W WO 2006015188 A3 WO2006015188 A3 WO 2006015188A3
Authority
WO
WIPO (PCT)
Prior art keywords
accuracy
improving
reach
methods
measurement systems
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2005/026921
Other languages
French (fr)
Other versions
WO2006015188A2 (en
Inventor
James W Baker
Daniel L Pasco
Kay S Burke
Roger D Percy
Cameron R Percy
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
TNC US Holdings Inc
RDP Associates Inc
Original Assignee
RDP Associates Inc
Nielsen Media Research LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by RDP Associates Inc, Nielsen Media Research LLC filed Critical RDP Associates Inc
Priority to JP2007523834A priority Critical patent/JP2008508529A/en
Priority to EP05776406A priority patent/EP1779125A4/en
Priority to CA002581164A priority patent/CA2581164A1/en
Priority to MX2007001250A priority patent/MX2007001250A/en
Priority to AU2005267913A priority patent/AU2005267913A1/en
Publication of WO2006015188A2 publication Critical patent/WO2006015188A2/en
Anticipated expiration legal-status Critical
Publication of WO2006015188A3 publication Critical patent/WO2006015188A3/en
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G08—SIGNALLING
    • G08G—TRAFFIC CONTROL SYSTEMS
    • G08G1/00—Traffic control systems for road vehicles
    • G08G1/20—Monitoring the location of vehicles belonging to a group, e.g. fleet of vehicles, countable or determined number of vehicles
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Theoretical Computer Science (AREA)
  • Position Fixing By Use Of Radio Waves (AREA)
  • Navigation (AREA)
  • Traffic Control Systems (AREA)
  • Eye Examination Apparatus (AREA)

Abstract

Methods and apparatus for improving the accuracy and reach of electronic media exposure measurement systems are disclosed. A disclosed method includes processing data representative of locations recorded by an electronic device to enhance at least one of completeness or accuracy of the data, deriving position fixes from the processed data, and modifying at least one of the derived position fixes to align with a known course of travel.
PCT/US2005/026921 2004-07-30 2005-07-29 Methods and apparatus for improving the accuracy and reach of electronic media exposure measurement systems Ceased WO2006015188A2 (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
JP2007523834A JP2008508529A (en) 2004-07-30 2005-07-29 Method and apparatus for improving accuracy and reach of an electronic media exposure measurement system
EP05776406A EP1779125A4 (en) 2004-07-30 2005-07-29 Methods and apparatus for improving the accuracy and reach of electronic media exposure measurements systems
CA002581164A CA2581164A1 (en) 2004-07-30 2005-07-29 Methods and apparatus for improving the accuracy and reach of electronic media exposure measurements systems
MX2007001250A MX2007001250A (en) 2004-07-30 2005-07-29 Methods and apparatus for improving the accuracy and reach of electronic media exposure measurement systems.
AU2005267913A AU2005267913A1 (en) 2004-07-30 2005-07-29 Methods and apparatus for improving the accuracy and reach of electronic media exposure measurement systems

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US59255404P 2004-07-30 2004-07-30
US60/592,554 2004-07-30

Publications (2)

Publication Number Publication Date
WO2006015188A2 WO2006015188A2 (en) 2006-02-09
WO2006015188A3 true WO2006015188A3 (en) 2008-01-24

Family

ID=35787854

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/026921 Ceased WO2006015188A2 (en) 2004-07-30 2005-07-29 Methods and apparatus for improving the accuracy and reach of electronic media exposure measurement systems

Country Status (8)

Country Link
EP (1) EP1779125A4 (en)
JP (1) JP2008508529A (en)
KR (1) KR20070083528A (en)
CN (2) CN101208582A (en)
AU (1) AU2005267913A1 (en)
CA (1) CA2581164A1 (en)
MX (1) MX2007001250A (en)
WO (1) WO2006015188A2 (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
USRE45786E1 (en) 2009-11-03 2015-10-27 The Nielsen Company (Us), Llc Methods and apparatus to monitor media exposure in vehicles
US9551588B2 (en) 2014-08-29 2017-01-24 The Nielsen Company, LLC Methods and systems to determine consumer locations based on navigational voice cues

Families Citing this family (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7038619B2 (en) 2001-12-31 2006-05-02 Rdp Associates, Incorporated Satellite positioning system enabled media measurement system and method
EP2033156A4 (en) 2006-06-29 2012-09-19 Nielsen Media Res Inc METHODS AND APPARATUSES FOR MONITORING CONSUMER BEHAVIOR ASSOCIATED WITH LOCATION-BASED WEB SERVICES
CN102855378A (en) 2006-07-12 2013-01-02 奥比融公司 Methods and systems for compliance confirmation and incentives
US20090150217A1 (en) 2007-11-02 2009-06-11 Luff Robert A Methods and apparatus to perform consumer surveys
US8315456B2 (en) 2008-04-10 2012-11-20 The Nielsen Company Methods and apparatus for auditing signage
US8390510B2 (en) 2009-09-16 2013-03-05 Qualcomm Incorporated Methods and apparatuses for affecting application of a filtering model using carrier phase
US20120323692A1 (en) * 2011-06-16 2012-12-20 Jon Shutter Method and System for Providing Location Targeted Advertisements
US9332363B2 (en) 2011-12-30 2016-05-03 The Nielsen Company (Us), Llc System and method for determining meter presence utilizing ambient fingerprints
US10083459B2 (en) 2014-02-11 2018-09-25 The Nielsen Company (Us), Llc Methods and apparatus to generate a media rank
CN110619548A (en) * 2019-09-20 2019-12-27 腾讯科技（深圳）有限公司 Method, device, equipment and storage medium for determining media content delivery strategy

Citations (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5159556A (en) * 1988-09-02 1992-10-27 Thomson-Csf Land navigation system displaying the position of a vehicle in real time
US5359529A (en) * 1992-05-15 1994-10-25 Zexel Corporation Route guidance on/off-route state filter
US5394333A (en) * 1991-12-23 1995-02-28 Zexel Usa Corp. Correcting GPS position in a hybrid naviation system
US5774804A (en) * 1996-04-04 1998-06-30 Nokia Mobile Phones Limited Remote activation of mobile telephone by paging channel phantom numbers
US6098048A (en) * 1998-08-12 2000-08-01 Vnu Marketing Information Services, Inc. Automated data collection for consumer driving-activity survey
US20020055819A1 (en) * 2000-11-08 2002-05-09 Yasuhiro Shimizu Vehicle navigation apparatus providing rapid correction for excessive error in dead reckoning estimates of vehicle travel direction by direct application of position and direction information derived from GPS position measurement data
US20030055707A1 (en) * 1999-09-22 2003-03-20 Frederick D. Busche Method and system for integrating spatial analysis and data mining analysis to ascertain favorable positioning of products in a retail environment
US20040012272A1 (en) * 2002-07-18 2004-01-22 Martin Houle Liquid cooling arrangement for electric machines
US20050035857A1 (en) * 2003-08-13 2005-02-17 Zhang Jack K. Universal display exposure monitor using personal locator service
US7092964B1 (en) * 2001-06-22 2006-08-15 Navteq North America, Llc Method of collecting market research information

Family Cites Families (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH06147910A (en) * 1992-11-11 1994-05-27 Koji Yamawaki Total function type navigation device
DE4415993A1 (en) * 1994-05-06 1995-11-09 Bosch Gmbh Robert Correction method and navigation system for the coupling location of a motor vehicle
US5774824A (en) * 1995-08-24 1998-06-30 The Penn State Research Foundation Map-matching navigation system
JPH09297030A (en) * 1996-05-02 1997-11-18 Pioneer Electron Corp Method and device for calculating moving body position, and method and device for correcting moving body position
US6324473B1 (en) * 1997-08-04 2001-11-27 Trimble Navigation Limited Method and apparatus for collecting, processing and distributing differential global positioning system information using the internet
US6108603A (en) * 1998-04-07 2000-08-22 Magellan Dis, Inc. Navigation system using position network for map matching
US6252522B1 (en) * 1998-05-28 2001-06-26 Solana Technology Development Corporation Billboard consumption measurement system
JP2002214322A (en) * 2001-01-16 2002-07-31 Matsushita Electric Ind Co Ltd Portable positioning device
US6560532B2 (en) * 2001-05-25 2003-05-06 Regents Of The University Of California, The Method and system for electronically determining dynamic traffic information
JP3705187B2 (en) * 2001-11-12 2005-10-12 株式会社デンソー Navigation device
US7038619B2 (en) * 2001-12-31 2006-05-02 Rdp Associates, Incorporated Satellite positioning system enabled media measurement system and method
JP2004157049A (en) * 2002-11-07 2004-06-03 Matsushita Electric Ind Co Ltd Navigation device
JP4074813B2 (en) * 2002-12-09 2008-04-16 株式会社東芝 Moving body position detection device

Patent Citations (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5159556A (en) * 1988-09-02 1992-10-27 Thomson-Csf Land navigation system displaying the position of a vehicle in real time
US5394333A (en) * 1991-12-23 1995-02-28 Zexel Usa Corp. Correcting GPS position in a hybrid naviation system
US5359529A (en) * 1992-05-15 1994-10-25 Zexel Corporation Route guidance on/off-route state filter
US5774804A (en) * 1996-04-04 1998-06-30 Nokia Mobile Phones Limited Remote activation of mobile telephone by paging channel phantom numbers
US6098048A (en) * 1998-08-12 2000-08-01 Vnu Marketing Information Services, Inc. Automated data collection for consumer driving-activity survey
US20030055707A1 (en) * 1999-09-22 2003-03-20 Frederick D. Busche Method and system for integrating spatial analysis and data mining analysis to ascertain favorable positioning of products in a retail environment
US20020055819A1 (en) * 2000-11-08 2002-05-09 Yasuhiro Shimizu Vehicle navigation apparatus providing rapid correction for excessive error in dead reckoning estimates of vehicle travel direction by direct application of position and direction information derived from GPS position measurement data
US7092964B1 (en) * 2001-06-22 2006-08-15 Navteq North America, Llc Method of collecting market research information
US20040012272A1 (en) * 2002-07-18 2004-01-22 Martin Houle Liquid cooling arrangement for electric machines
US20050035857A1 (en) * 2003-08-13 2005-02-17 Zhang Jack K. Universal display exposure monitor using personal locator service

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP1779125A4 *

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
USRE45786E1 (en) 2009-11-03 2015-10-27 The Nielsen Company (Us), Llc Methods and apparatus to monitor media exposure in vehicles
USRE46329E1 (en) 2009-11-03 2017-02-28 The Nielsen Company (Us), Llc Methods and apparatus to monitor media exposure in vehicles
US9551588B2 (en) 2014-08-29 2017-01-24 The Nielsen Company, LLC Methods and systems to determine consumer locations based on navigational voice cues

Also Published As

Publication number Publication date
CN101124606A (en) 2008-02-13
JP2008508529A (en) 2008-03-21
KR20070083528A (en) 2007-08-24
CA2581164A1 (en) 2006-02-09
EP1779125A2 (en) 2007-05-02
WO2006015188A2 (en) 2006-02-09
EP1779125A4 (en) 2009-12-16
CN101208582A (en) 2008-06-25
AU2005267913A1 (en) 2006-02-09
MX2007001250A (en) 2008-01-18

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