WO2004042629A1 - Commodity management/order device and commodity order system - Google Patents

Abstract

It is possible to provide a commodity management/order device capable of smoothly receiving order of a commodity or service without buying a new television set (without using a special device such as a bi-directional television set). To achieve this object, the commodity management/order device (1) includes: a public information recording device (2) for receiving and recording public information transmitted from public information transmission means to a plenty of users (102); an analysis management device (3) for analyzing and managing the public information in the public information recording device (2); and a reception recording device (4) for receiving and recording enquiries and orders according to the public information.

Description

 Description Product management ordering device and product ordering system Technical field

 The present invention relates to a merchandise management ordering device for receiving publicity information transmitted to an unspecified number of people (for example, general users, etc.), and a merchandise ordering system configured using the merchandise management ordering device. is there. Background art

 It is routinely accepted that commercials are broadcast on television broadcasts. The broadcasting station, which is the broadcasting source, expects the effect of selling many commercial products or services by broadcasting commercials, and bears the cost of broadcasting transmissions to the sponsor, the seller of the commercial products. I have. In many cases, TV viewers expect commercials as part of broadcast programs. By looking at commercials, it is often the case that they feel recent product trends and use them as reference for future purchasing activities.

 As such, on the premise that television broadcasts are provided with commercials, there have been several ideas for systems for ordering products that are linked to television broadcasts.

 For example, an image processing system that makes it easy to acquire information about subjects and organize photos, and easily order images of scenes such as TV screens, related products, and general products An ordering system has been proposed (see, for example, Japanese Patent Application Laid-Open No. 2002-2005-17717).

In such a conventional technique, the order data is orderer identification information or order instruction information that specifically indicates the issuer identification information and the order content. Also, the first The information on the selection timing acquired by the information device is the time information in the second information device attached to the order data, or the reception timing itself of the order data in the first information device. Further, the predetermined data is image data of the display image corresponding to the selection timing or product-specific information related to the display image.

 This idea is based on the premise that a special TV with a network communication function is used, so it has the drawback that it cannot be used with ordinary TVs.

 Furthermore, as another idea, a system has been proposed in which a cable television network provides program information, advertisements, or sales catalogs, and receives program selection information or orders on behalf of a cable television company ( For example, see Japanese Patent Application Laid-Open Publication No. 2000-28852).

 In such a conventional technology, in a two-way cable television network, a server connected to an Internet line via a router, a modem or a digital transceiver connected to the server, and the modem or digital A frequency converter and / or a splitter for connecting the high-frequency input / output of the transceiver to the cable television network, a digital transceiver installed at the subscriber's home, and a television receiver connected to the digital transceiver E—Advertising agency, which aims to earn revenue by downloading program information, advertisements, or sales catalogs stored on the server to the receiving device, or receiving program selection information or order information. Suggesting ideas. By downloading advertisements or sales catalogs, subscribers can select products and place orders, and agents can also sell by delivering the ordered consumption.

 In this idea, there was a problem that the television had to be a special television capable of interactive communication.

Another idea is that sponsorship contracts for broadcasting stations and program distribution companies are not expected to increase in sponsorship contracts only with the conventional sponsorship contracts provided by commercials. There has been proposed a sponsor contract system other than the usual provision of commercials, which makes it possible to increase commissions (see, for example, Japanese Patent Application Laid-Open No. 2002-271760).

 In such prior art, detailed information about the advertising information is simultaneously broadcast together with the image of the advertising information to be broadcast, and a viewer makes a purchasing decision using the detailed information about the advertising information, The order information is sent to the broadcasting station and the order management company, and the broadcasting station and the order management company send the order information to the sponsor and the sales company, so that the viewer decides to purchase the product by viewing the advertisement information. We propose the idea of a broadcasting system.

 Specifically, when a viewer (user) views detailed information on CM, the viewer transmits the viewing information to a broadcasting station and a program distribution company or a viewing information management company. Then, the number of viewers and the audience rating of the person who has viewed the detailed information on the normal CM are totaled. Thus, the broadcasting station and the program distribution company can make a sponsor contract according to the number of viewers. In a broadcasting system in which a viewer can purchase a product while watching the CM, the broadcast station and the program distribution company broadcast an order form screen for purchasing the product of the CM along with detailed information on the CM. The viewer (user) makes a purchase decision using the detailed information on the CM, and fills out the order form screen using the TV and the remote control of the receiving device. Then, the information entered in the order form screen is transmitted to the order management company, which places an order with the sales company and delivers the product to the viewer (user).

This idea is based on the premise that a detailed commercial besides a normal commercial should be produced and prepared. Another idea is to count the number of visits to the detailed commercials. Another idea is to make users who watch TV programs very interested in the content of the advertisement and increase the number of times they see the advertisement. Acquisition of information such as advertisements using digital television broadcasting that can increase the advertising effect, and can order the desired product selected by clicking the banner for viewing advertisements, and obtain marketing information A method has been proposed (for example, Japanese Patent Application Publication No. See Japanese Patent Publication No. 8995/89. ).

 In such prior art, advertisement information such as a banner advertisement related to a television program being watched is attached to a display screen of an interactive digital television receiver using digital data communication such as a telephone line network. There has been proposed an idea of a method for acquiring information such as advertisements using digital television broadcasting, which is characterized in that it is possible to sequentially obtain advertisement information at a deeper level by clicking the advertisement information. Further, in this technology, in a method for acquiring information such as an advertisement using interactive digital television broadcasting, a digital television characterized by being able to order a favorite product selected from the advertisement information. We are also proposing the idea of acquiring information such as advertisements using broadcasting.

 These ideas also assume that homes have interactive television. As described above, the idea according to the conventional technology requires special equipment such as an interactive television, and cannot be realized by an existing television that supports only one-way broadcasting. For this reason, in order to use the system according to the above-mentioned conventional technology, it is necessary to first buy a new television.

On the other hand, as another conventional example, there is a method such as television shopping, which is currently frequently performed. In this method, a large number of telephones and reception operators are provided at a broadcasting station or a facility related to the broadcasting station. In addition, TV viewers contact the telephone number specified by the broadcasting station to apply for products. In this method, since telephone calls flood immediately after broadcasting, there is a problem that the line will be punctured unless a large number of telephones and reception operators are prepared. This problem is the same when using a public information type information transmission device other than a television (for example, a radio). Therefore, the present invention has been made to solve the above-mentioned problems of the prior art, and can be performed smoothly without replacement of television (without using special equipment such as interactive television). Product management that can accept orders for products and servicesNote It is an object to provide a sentence device. Another object of the present invention is to provide a product ordering system configured to cooperate with public information type information transmission using the product management ordering device and a communication terminal owned by a user. Disclosure of the invention

 That is, a merchandise management ordering apparatus according to the present invention made in order to solve the above-mentioned problems includes: a publicity information recording device that receives and records publicity information transmitted to an unspecified number of users by a publicity transmitting means; It is characterized by comprising: an analysis management device for analyzing and managing the public information information in the public information information recording device; and a reception recording device for receiving and recording an inquiry or an order based on the public information information. Here, the term “commodity” is a concept that is traded in the market and includes services (services) in addition to those that are traded on tangible objects. The term “user” is a concept that includes general consumers and traders, as well as all third parties that can receive publicity information.

 According to such a configuration, it receives the public information sent to the unspecified majority or the unspecified majority of users, and analyzes the public relations information especially for contents that are likely to receive inquiries or orders for products and services. Inquiries and orders from an unspecified number of people can be received and recorded, so that an unspecified number of users can use existing public relations receiving means without purchasing a new television. Based on the information from, you can place orders for the products you want. In addition, for manufacturers, etc., orders from an unspecified number of users can be made through this product management ordering device without creating new commercials for products and services (detailed commercials for receiving orders for products etc.). Can be received.

 Further, in the commodity management ordering apparatus according to the present invention, it is preferable that the public relations transmitting means is at least one of a means using Internet, a means using television, and a means using radio. .

According to this preferred configuration, the user can use a new device (for example, a two-way communication function). It is possible to easily place an order for a product etc. by means of using existing public relations information receiving equipment (in-net, television, radio, etc.) without purchasing a television.

 Further, in the product management ordering apparatus according to the present invention, it is preferable that the publicity transmitting means is a means using a printed material in which a communication chip is embedded.

 A merchandise management ordering device according to another aspect of the present invention, which has been made to solve the above-described problem, is a publicity information recording device that records publicity information transmitted to an unspecified number of users by publicity transmitting means (for example, A print public information information recording device), an analysis management device that analyzes and manages public information information in the public information information recording device, and a reception recording device that receives and records inquiries and orders based on the public information information. It is characterized by having. Here, the public relations information recording device may be configured to be capable of recording the public relations information shown to the user in a printed matter or the like by some method in advance. In addition, the communication information may be recorded using some communication means (as in the above-described arrangement).

 Further, the present invention made to solve the above-mentioned problem is a product ordering system including a communication terminal owned by a user and any one of the product management ordering devices described above, wherein an inquiry transmitted from the communication terminal is provided. It is characterized in that information on the order is recorded in the reception recording device.

 Further, in the product ordering system according to the present invention, when an inquiry or an order is made from the communication terminal to the product management order device, the product management order device sends the inquiry to the communication terminal. And a structure in which product-related information related to the order and the order are transmitted. Here, “product-related information” refers to information for confirming the ordered product, introduction of stores where the inquired product can be purchased, and various kinds of information related to the product, such as stock quantity. It is.

Further, in the product ordering system according to the present invention, when the product-related information is transmitted to the communication terminal, at least one of voice and video based on the product-related information is output from the communication terminal. Is preferred. In the product ordering system according to the present invention, it is preferable that the communication terminal has a position recognition function.

 Further, in the product ordering system according to the present invention, it is preferable that the product management and ordering device performs batch inquiries and orders based on information transmitted from the communication terminal and recorded in the reception recording device. .

 In other words, the product ordering system of the present invention, which is linked to the public information type of information transmission, sends an inquiry about products or services included in the information or related to the public information type of information transmission. Or, the first feature is that the reception is performed at the reception center using portable information equipment, etc.

Second, in addition to the first feature, reproducing the broadcast contents targeted for the inquiry / order on the mobile phone or the portable information device, etc.

Third, in addition to the first or second feature, the fact that the receiving center that has received the inquiry, order, etc. of the above-mentioned goods, services, etc. makes a batch inquiry, order, etc. based on the above information, and fourth, In addition to any one of the first to third features, the fact that Senyuichi accepts the costs required for the inquiry and order,

Fifth, in addition to any of the first to fourth features, the incurred costs should be handled by electronic money.

Sixth, in addition to any of the first to fifth features, the fact that the mobile phone or the portable information device has a position recognition function

Seventh, in addition to any one of the first to sixth features, the fact that the publicity-type information transmission is a television broadcast,

Eighth, in addition to any one of the first to seventh features, the fact that the publicity-type information transmission is via the Internet

Ninth, in addition to any of the first to eighth features, the fact that the publicity-type information transmission is a print advertisement

In the tenth aspect, in addition to the ninth feature, a short-range communication chip is embedded in the print advertisement. That

Eleventhly, in addition to the tenth aspect, the short-range communication chip communicates with the reception center. BRIEF DESCRIPTION OF THE FIGURES

 FIG. 1 is a configuration diagram showing Embodiment 1 of the present invention.

 FIG. 2 is a configuration diagram showing Embodiment 2 of the present invention.

 FIG. 3 is a configuration diagram showing a third embodiment of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION

In the product order system linked to the public information type information transmission of the present invention, for the public information type information transmission, inquiries about the products and services included in or related to the information (Equivalent to the “communication terminal” of the present invention) at the receiving center (corresponding to the “product management and ordering device” of the present invention), if the first feature is provided, television broadcasting, Radio broadcasts, Internet publicity, advertisements on straps on trains and buses, advertisements posted in first-fed restaurants, street advertisements, etc. Regarding information (equivalent to “public relations information” of the present invention) transmitted to a large number or an unspecified number of other parties (users, etc.), in particular, inquiries and orders for products and services are desired. With respect to the contents, which is, in the reception center in advance in preparation for the inquiry and order sure that you understand management information. One example of how to prepare is to constantly monitor and collect these public information-type information transmissions, and to what extent inquiries and orders for products handled in the publicity-type information are made. Analysis, and whether there is any problem when actually inquiring or placing an order, or adding value by accepting an order etc. as a reception center and batch ordering from the reception center to a manufacturer etc. Analyze whether or not it is born and record it in order. While modifying the above analysis results according to the actual number and content of inquiries, To maximize the added value of the service.

 The expression content of the unspecified majority corresponds to creating a list of e-mail addresses and sending information to a large number of parties like Internet advertising. From the viewpoint of sending information by describing an e-mail address, information is sent to a specific person, but it is said that the sender sends information to a large number of people without being conscious of individual correspondence to that person. From the viewpoint of the same, it is treated the same as an unspecified number of opponents. Of the publicity-type information dissemination, TV broadcasts, Internet advertising, and print advertisements have their own specific conditions, so it is necessary to respond to the particularities.

 In addition to the first feature, if there is a second feature characterized in that the broadcast content targeted for the inquiry and order is reproduced on the mobile phone or the portable information device, etc. In order to confirm the corresponding broadcast content such as an order, a broadcast content that is considered to correspond to the mobile phone or the portable information device is transmitted from the receiving center.

 In addition to the first or second feature, a third feature is that a receiving center that has received an inquiry of an article, a service, etc., an order, etc., performs a batch inquiry, an order, etc. based on the information. If it is prepared, the reception center collects the questions and orders received from the viewer once within the service center, and then makes inquiries and orders to the relevant manufacturer etc. in a lump.

 Asking questions all at once will create added value by reducing the burden on manufacturers. In addition, by placing orders in batches, the quantity can be collected, and by utilizing the high credit of the receiving center, discounts and other benefits can be drawn out.

 If, in addition to any of the first to third features, the fourth feature is that the cost required for the inquiry and order is borne by the receiving center, the above-mentioned discount is applied to the cost. Senyuichi himself will be able to bear the costs by providing the added value that Senyuichi has created, such as benefits.

In this way, it is possible to increase the amount of inquiries to the reception center and order volume by making it possible for viewers to easily make inquiries and order at the reception center without worrying about communication costs and other expenses. It can be easy. As the volume increases, the added value created by the receiving center becomes even greater, and the management of the receiving center becomes sound and smooth.

 In addition to any of the first to fourth features, if there is a fifth feature, in which incurred expenses are handled by electronic money, electronic settlement without actual money By doing, the trouble of settlement can be reduced.

 In addition to any of the first to fifth features, if the mobile phone or the portable information device has the sixth feature having a location recognition function, for example, an advertisement that attracts interest on the street When the inquiry about is made, the reception center can specify the advertisement (contents of the advertisement information) based on the current position recognized by the position recognition function.

 In the case of a train or bus strap advertisement, the vehicle that is on board from the current position recognized by the position recognition function is specified and information collected in advance for the advertisement of the vehicle is used. can do. As the position recognition function, a function utilizing the communication status with GPS or medium-range or short-range wireless equipment can be used.

 In addition to any of the first to sixth features, when the publicity-type information transmission has a seventh feature of being a television broadcast, the entire content being broadcast is received and recorded in the center. If necessary, collect and save and prepare information on products and services that are likely to receive inquiries as needed, and provide necessary information in response to inquiries from the viewer, Acceptance can be made.

For example, if a viewer wants to watch a commercial of nanako, which flowed around 21:00:00 on a 6-channel program, and want the candy to be delivered the next day, Contact the reception center using your mobile phone. There are various styles of reception, but as an example, if you contact the reception center about 5 minutes after seeing the commercial, if you contact the center, you will see the `` About 6 channel '' in `` Setagaya area in Tokyo '' Enter the information "Sweets" that was introduced in "CM" 5 minutes ago. Here, the information of “Setagaya area in Tokyo” is automatically assigned from the mobile phone base station. Since it is issued, it is possible to adopt a configuration that does not require the user to input by himself. In response to this information, the reception center returns one or more pieces of information considered to be the corresponding product (candy) from the product information received and confirmed in advance to the mobile phone. If there is image information, it is displayed on the screen of the mobile phone, and voice guidance may be provided. If there is a corresponding sweet in the reply information, the viewer selects the product and places an order.

 In addition to any of the first to seventh features, when the publicity-type information transmission has the eighth feature of being the Internet, advertisements transmitted from unknown parties to the Internet are There are various concerns about making inquiries and making orders with the sender.

 For example, there is a concern that some users may obtain personal information illegally. Therefore, there may be a case where an inquiry about the advertisement or an order consignment is made to the reception center different from the transmission source of the advertisement. In the present invention, a system corresponding to this need is prepared. The accepting service performs a credit check of the sender and prepares for an inquiry.

 In addition to any one of the first to eighth features, if the publicity-type information transmission has a ninth feature that is a print advertisement, the information is print-distributed publicity-type information. Information such as signboard advertisements printed and printed is acquired by various means to prepare for inquiries and orders.

 For example, a monitor member who monitors street advertisements and in-car advertisements while traveling around the city gathers information, and contracts for newspaper inserts distributed to homes with newspaper sales offices and homes that are actually distributed. And establish a system to send information.

 In addition to the ninth feature, the first one in which a short-range communication chip is embedded in the print advertisement.

In the case of having the characteristic of 0, the short-range communication chip communicates with the mobile phone or the portable information device or the like, and necessary inquiry information is electronically acquired by the mobile phone or the portable information device or the like. And send an inquiry or order to the It can be carried out.

 In addition to the tenth feature, when the short-range communication chip has the eleventh feature of communicating with the reception center, in response to an inquiry from the mobile phone or the portable information device or the like, The chip itself makes an inquiry at the reception. In this case, information necessary for identifying and replying to the inquiry subject is transmitted from the mobile phone or the portable information device to the chip. Next, examples of the present invention will be described. However, the present invention is not limited by the following examples, and it is needless to say that the present invention can be practiced with appropriate modifications within a range that can be adapted to the gist of the preceding and following descriptions. And they are all included in the technical scope of the present invention.

(Example 1)

 First Embodiment A first embodiment of the present invention will be described with reference to FIG.

 FIG. 1 shows the system configuration of the first embodiment. The reception center 1 (corresponding to the “product management order device” of the present invention) according to the first embodiment is a broadcast content receiving / recording device 2 (corresponding to the “public relations information recording device” of the present invention), and a product / service. It is composed of an analysis device 3 (corresponding to the “analysis management device” of the present invention) and an inquiry / order receiving device 4 (corresponding to the “reception record device” of the present invention).

 At the viewer's home 100, the viewer 102 (corresponding to the “user” of the present invention) views the television 101 while watching the viewer's mobile phone 103 (the “communication terminal” of the present invention). Is operated. The television broadcast is transmitted from a broadcasting station 104, and the radio wave of the mobile phone 103 is relayed by a mobile phone carrier 105. The broadcast transmitted from the broadcasting station 104 is received and displayed by the television 101 and is also received by the broadcast content receiving / recording device 2. The broadcast content is recorded.

In the reception center 1, the contents of cable television, satellite broadcasting, and terrestrial broadcasting are received and recorded by the broadcast content receiving / recording device 2. In this case, the recording medium For example, a hard disk or a large integrated semiconductor memory (DRAM or MRAM) is used. In the first embodiment, the contents received and recorded are analyzed as necessary. The product and service analysis device 3 is responsible for the analysis. The product / service analyzer 3 is configured using, for example, an arithmetic unit, a buffer memory, a main storage device, and the like. In other words, the product'service analyzer 3 is an analyzer having the same configuration as a so-called personal computer or server.

 Here are some examples of analysis.

 First, when a CM (Commercial) is broadcasted during broadcasting, the PR information is automatically received and recorded by the broadcast content receiving / recording device 2, and the analysis is started by the product / service analysis device 3. . Specifically, the product / service analysis device 3 recognizes the product name introduced in the public relations information and the manufacturer, and contacts the manufacturer, the product name, the sales price, and the sales reception contact. Such basic information is organized and stored as CM basic information (basic information) in the public relations information.

 In addition, as additional information on the CM, information on the CM song flowing on the CM, the background music of the CM, and the talent and scenery appearing in the CM can also be searched on the Inuichi Net or the CM production company. It may be collected and organized and stored by inquiries. In addition, information that can be collected in advance about the basic information and supplementary information of the CM that is broadcasted during the broadcast should be collected, organized, and stored in advance. As another example, a program that is likely to be inquired in a broadcast program is detected and its information is organized. For example, for costumes worn by the protagonist in drama programs, organize and record information on purchasing costumes or similar items, and prepare for inquiries.

 The inquiry / order receiving device 4 is configured to be able to accept an inquiry from the viewer 102.

For example, when an inquiry is received from the mobile phone 103, a reception menu that is devised so that an inquiry can be easily made even by a key operation called a so-called thumb operation is presented. Specifically, the mobile phone is communicating the position of the viewer 102 making an inquiry By determining and recognizing from the base station and inquiring only the channel of the TV program being viewed, the viewer 102 can specify a television program simply by pressing a numeric key such as “6” or “8”. Like that. It is also possible to respond to the time of the CM to be queried by the time, and also to respond by the relative time, which is about a few minutes before the present.

 Next, a case where an order for a product is received at the receiving center 11 will be described.

 Since the reception center 1 performs reception by free dial, the viewer 102 can place an order with the reception center 1 without taking a call charge. In addition, the receiving center 1 may promptly check the credit of the holder of the mobile phone 103 and determine whether or not to accept the credit according to the credibility of the contents. For example, when the address of the holder of the mobile phone 103 and the point where the user is currently using the mobile phone 103 are the same, it is determined that there is a high probability of being the principal, and the mobile phone holder is determined. If it is found that the payment will be handled by an electronic money management credit card, it is judged that the credit is high.

 The receiving center 1 that has received the order negotiates with the manufacturer on the price, delivery time, additional services, and the like according to the order amount. If the order quantity is large, the sales price discount rate is increased, and the benefits of the discount are shared with the viewers 102. (Example 2)

 Next, a second embodiment of the present invention will be described with reference to FIG.

In Example 2, commuters 108 (corresponding to the “user” of the present invention) who saw the suspension advertisement 107 (corresponding to “printed matter” of the present invention) posted on the train 106 This is a description of a scene in which an inquiry is made to the reception item 1 (corresponding to the “product management order device” of the present invention) about the target product of the advertisement 107. The strap advertisement 107 is printed at a printing shop and posted under the permission and control of the train operator. About this content In some cases, information may be obtained in advance by asking the train operating company to provide information, or in other cases, information may be collected by actually getting on the train using the patrol station. The advertisement information collected by any of the methods is arranged and stored in the print public relations information recording device 5. If necessary, detailed information is investigated and analyzed by the product / service analysis device 3 (corresponding to the “analysis management device” of the present invention) and accumulated.

 In the second embodiment, the information is transmitted to the strap advertisement 107 to the mobile phone 103 (corresponding to the “communication terminal” of the present invention) of the commuter 108 by power-saving wireless or infrared communication. The short-range communication chip 109 is embedded. Therefore, the commuter 108 captures this information into his / her mobile phone 103 at any time, and inquires of the receiving center 1 via the mobile phone carrier 105 along with his / her own location information and receives an order. Send to device 4. Then, the receiving center 11 is configured to be able to return optimal information according to the position of the commuter 108.

 For example, when the reception center 1 receives a notification that the user wants to purchase the advertising product around Aobadai Station of Tokyu Corporation, the sales center where the product can be purchased is presented around Aobadai Station (ie, It is possible to provide services such as receiving “product-related information” about dealers that can purchase the product from the reception center 11 to the mobile phone 103). When transmitting this information (product-related information), make sure that the dealer has stock of the relevant product, and have it reserved for the inquiry commuter 108 for a certain period of time. May be arranged. The reception center 11 is to construct a system in which, when the commuter 108 actually purchases a product, the dealer receives compensation as a sales cooperation cost.

(Example 3)

 Next, a third embodiment of the present invention will be described with reference to FIG.

Since the configuration of the third embodiment is basically the same as that of the second embodiment, the same components are denoted by the same reference numerals and detailed description thereof will be omitted. The third embodiment differs from the second embodiment in that the chip 110 embedded in the strap advertisement 107 has a function of performing communication with the reception center 1 in addition to the short-range communication function. (It is a feature of the present embodiment.) Hereinafter, this chip 110 is also referred to as a reception center communication compatible chip 110.

 The reception center communication compatible chip 110 communicates with the reception center 111 via the dedicated line 111. Then, the chip 110 can temporarily acquire personal information necessary for replying, such as the cell phone number of the inquirer, and transmit the information to the reception center 1. The chip 110 is programmed to transmit the personal information to the reception center 1 and delete the record of the personal information when normal reception is confirmed. The present invention is not limited to the above embodiments and examples, and various changes other than those described above can be made without departing from the gist of the present invention.

 For example, in each of the above-described embodiments and examples, the case where the “communication terminal” is a mobile phone has been described. However, the present invention is not limited to this configuration, and may be any wireless or wired. It may be a communication terminal. Therefore, for example, a general personal computer that can be connected to the Internet may be used. As described above, according to the present invention, it is possible to obtain a merchandise management ordering device capable of smoothly accepting an order for a merchandise or a service without replacing a television. Further, it is possible to obtain a product ordering system configured by using the product management ordering device and the communication terminal of the user.

That is, using the commodity ordering system in cooperation with the public information type information transmission of the present invention enables a television viewer to easily make inquiries and orders. The word “easy” implies “as needed” and that it can be performed at low cost. Yuichi Sen In this case, it will accept orders for attractive commercials introduced by accident in commercials and programs broadcasted by broadcasters. The benefit is that you can enter and do big deals with little expense. For broadcasters, such as television stations and commercial sponsors, there is an advantage in saving the cost of responding to inquiries about the broadcast. Since the viewers are assumed to have a reception center that asks for more detailed information about the contents of programs and commercials, they can expect to have a ripple effect of increasing interest in programs and commercials. Mobile phone carriers have the advantage of increasing their usage due to the use of mobile phones for new uses. Since the volume of calls generally tends to decrease during popular broadcasts, applications that may increase traffic during such popular broadcasts are welcome.

Claims

The scope of the claims 1. A public information information recording device that receives and records public information transmitted to an unspecified number of users by the public information transmitting means,  A merchandise management ordering device, comprising: an analysis management device that analyzes and manages public relations information in the public relations information recording device; and a reception recording device that receives and records inquiries and orders based on the public relations information.  2. The public information transmission means is at least one of a means using an Internet service, a means using a television, and a means using a radio. The product management ordering device according to claim 1.  3. The merchandise management ordering device according to claim 1, wherein the publicity transmitting unit is a unit using a printed material in which a communication chip is embedded.  4. A product ordering system including a communication terminal owned by a user and the product management ordering device according to any one of claims 1 to 3,  Information on an inquiry or an order transmitted from the communication terminal is recorded in the reception recording device. A product ordering system characterized by the following.  5. When the communication terminal makes an inquiry or order to the merchandise management order device, the merchandise management order device transmits merchandise-related information related to the inquiry or order to the communication terminal. To The product ordering system according to claim 4.  6. When the product related information is transmitted to the communication terminal, at least one of audio and video based on the product related information is output from the communication terminal. A product ordering system according to claim 5.  7. The communication terminal has a location recognition function The product ordering system according to any one of claims 4 to 6. 8. Based on the information transmitted from the communication terminal and recorded in the reception recording device, inquiries and orders are made collectively by the merchandise management order device. The product order system according to any one of claims 4 to 7.