WO2002091235A1 - Information providing method - Google Patents

Abstract

A terminal such as a portable phone is connected to an information providing server so as to acquire information such as goods sale information, real estate information, or event information by using an e-mail function of the terminal, and then an object information unit is acquired from a information group including a large amount of information by a single operation. In the information providing server (10), a large number of information groups are stored by using access identification information, as search key information, including information codes different with information unit and e-mail addresses used when an information unit is requested. The information code and an e-mail address are indicated on an indication message medium where message information which is the list, outline, or part of the corresponding information unit is indicated. When a user sends an e-mail containing the information code and addressed to the e-mail address of the information providing server, the corresponding information unit is provided to the user from the information providing server.

Description

 Specification

Information provision method Technical field

The present invention relates to a mobile phone with an Internet browser, a PDA (Personal Digital Assistant). ( _C) Background art related to an information providing method that enables information to be easily obtained from an information providing server device using an electronic mail function of a personal computer or the like.

 For example, real-estate property information, various service information and contact information at government agencies, used car sales information, employment information, sales information of various products, etc. are obtained from information viewing terminal devices such as mobile phones via the Internet 1. In this case, the user must access the information providing server device in which a large amount of information is stored, and then repeat complicated operations to narrow down the target information.

 For example, in the case of rental real estate information, the following seven levels of selection / execution must be performed. That is, after accessing the information providing server device, (1) selection of a nationwide block, (2) selection of a prefecture, (3) selection of a railway, (4) selection of a station, (5) selection of a desired layout, ( 6) Select the desired amount of money, and (7) display the list of property information, display the desired real estate property through the procedure, and obtain information.

 The procedure of repeating a large number of selection Z decisions as described above is complicated by itself, and it is difficult to repeat the operation of a small and limited number of keys while looking at a small display screen with a small mobile phone. However, there is a problem that the operation is very complicated, and an operation error such as a key press error easily occurs.

Also, usually, a user sends an electronic mail to the information providing server device by a mobile phone or the like. When the e-mail is sent, the information providing server can obtain the user's e-mail address. Then, the obtained e-mail address can be used for finding customers, identifying and enclosing users. However, if the complicated procedure as described above is required, there is a problem that the number of users decreases. Disclosure of the invention

 Therefore, if the information to be provided is guided in advance by a code and the user makes a request by the code, an environment where direct access is possible without going through a deep hierarchy can be provided, and only the numeric code that makes use of the numeric keypad characteristics Is satisfied, and the above problem can be solved. However, when using the code concept, it is necessary to clearly indicate which information corresponds to which code, but this problem is solved by linking it with other media (printing, radio waves). ing. In addition, it is desirable for the information provider to leave footprints of users. Therefore, the e-mail function installed on the Internet-compatible portable information terminal is used to perform matching on the group information stored on the server and to automatically reply. In other words, we propose an invention that combines the e-mail function of the server and the Internet-compatible portable information terminal with the medium (printing, radio waves).

 The present invention relates to an information providing method which enables a user who accesses an information providing server device from an information browsing terminal such as a mobile phone to provide target information to the user by a simple operation of the user. The purpose is to provide.

It is another object of the present invention to provide an information providing method which enhances the convenience of the user, promotes the increase in the number of users, and obtains the e-mail addresses of many users. Recently, users have been able to use mobile phones to find out details such as the location and business hours of the intended restaurant, store, business, service barber / beauty shop, and so on. Furthermore, similarly, detailed information of a real estate for rent can be obtained using a mobile phone. In such a case, it would be convenient to be able to access the detailed information source from the intended restaurant, etc. or from the real estate property. An object of the present invention is to provide an information providing method in which information can be easily obtained from a local place such as a restaurant or a real estate property in the above case.

 According to the present invention, access identification information for individually designating and requesting unit information to be provided for user browsing is used as search key information. An e-mail address to which the access identification information is registered in the device and to which an e-mail from a user is to be sent, and an information code that differs for each unit information, or an electronic code including the information code It is composed of one of the e-mail addresses, and the identification information for access mentioned above is clearly indicated on the display transmission medium displaying the inventory, summary, or some of the transmission information corresponding to the unit information. A user who browses the transmission information and requests a corresponding unit information is urged to recognize the access identification information, and the user requests the unit information corresponding to the requested unit information. When an e-mail including the information code for designating the requested unit information is sent to the e-mail address information providing server device-an e-mail address indicating a source of the e-mail is sent to the specified information. The object is achieved by an information providing method characterized in that the information is obtained from the electronic mail together with the code.

According to the present invention, access identification information for individually designating and requesting unit information to be provided for user browsing is used as search key information, and a large number of prior The group information including the unit information is registered in advance in the information providing server device, and the accelerator identification information is stored in the e-mail address to which the user sends the e-mail and for each of the unit information. Information code, or one of the e-mail addresses containing the information code, and the access identification information described above is transmitted information that is either a list, summary, or part of the corresponding unit information Is clearly indicated on the display transmission medium displaying the information, and the transmitted information is browsed, and a user who requests the corresponding unit information is urged to recognize the access identification information, and the user makes a request. When an e-mail including the information code specifying the requested unit information is sent to the information providing server device of the e-mail address corresponding to the unit information, The information providing server sends the unit information corresponding to the access identification information based on the e-mail address and the information code to the e-mail address of the sender obtained from the e-mail sent by the user. By providing to the user from the device-achieves the object.

 Also, a plurality of different access identification information is set for each of the unit information, and these are separately specified on a plurality of different display transmission media, and registered as search key information in the information providing server device. You may leave it.

 Further, the result of requesting the unit information from the user based on the access identification information may be detected for each access identification information.

 Furthermore, the plurality of different access identification information is separately specified for each type of the display transmission medium, and the result of requesting unit information from a user is detected for each type of the display transmission medium. It may be.

Also, the advertisement fee may be calculated based on the results of billing from the user detected for each access identification information. Further, the display transmission medium may be configured to include at least one of a portable print card medium, a radio wave medium, a publication medium, and a posted print medium.

 Further, the information code is at least one of a campaign code, a coupon participation code, a survey code, a commercial code, an address code, a company code, a map code, a telephone number, a zip code, and a G code. One may be comprised including.

 The present invention provides an information providing server in which group information including a large number of the unit information is used in advance by using access identification information as search key information for individually designating and requesting unit information to be provided for user browsing. The access identification information is registered in the device, and the access identification information is transmitted to an e-mail address to which an e-mail is sent from a user, and an information code different for each unit information, or an electronic code including the information code. When an e-mail containing one of the e-mail addresses is received from the user and containing the information code specifying the requested unit information by the e-mail address corresponding to the requested unit information, An information providing server for obtaining an e-mail address indicating a source of the e-mail, together with the specified information code, from the e-mail The identification information for access and the access information, which is one of the list, summary, and part of the corresponding unit information, is specified, and the transmitted information is browsed to find the corresponding unit information. And a display transmission medium for prompting a user to recognize the access identification information, thereby achieving the object.

The present invention provides an information providing server in which group information including a large number of unit information is used in advance as access key identification information as search key information for individually designating and requesting unit information to be provided for user browsing. Registered in the device, and transmits the access identification information to the destination of the e-mail from the user. The electronic mail, which is composed of one of an address and an information code different for each unit information or an electronic mail address including the information code. When an e-mail containing the information code designating the requested unit information is received by the address, the unit information corresponding to the e-mail address and the access identification information based on the information code is used. The information providing server device provided to the user by the reply e-mail to the sender's e-mail address obtained from the e-mail sent by the user and the access identification information described above are listed in the corresponding unit information , Summary, or some indication of the communication information, and view and respond to this communication information. The user seeking unit information, by which is adapted and a display transfer medium for Unagasuru the recognition of the access identification information, is to achieve the above purposes.

The present invention provides an information providing server in which group information including a large number of unit information is used in advance as access key identification information as search key information for individually designating and requesting unit information to be provided for user browsing. The accelerator identification information is registered in an apparatus, and the accelerator identification information is transmitted to an e-mail address to which an e-mail is sent from a user, and an information code different for each unit information or the information code. The information code which specifies the requested unit information according to the information providing database composed of one of the included e-mail addresses and the e-mail address corresponding to the requested unit information from the user. When receiving an e-mail including the following, the unit information corresponding to the access identification information based on the e-mail address and the information code is A portable print card medium comprising: an information delivery processing management device provided to the user by an e-mail replying to the sender's e-mail address from the e-mail sent by the user. The purpose is achieved by the body.

 The present invention provides an e-mail to which an e-mail is sent to specify and request necessary unit information individually among group information including a large number of unit information to be provided for user browsing. Access identification information consisting of an address and an information code that differs for each unit information, or an e-mail address containing the information code, is used as an index, summary, or part of the corresponding unit information. At least a part of the explanation information for sending an e-mail requesting the desired unit information based on the access identification information is printed, and is printed on the display of a certain transmission information. A portable print card medium adapted to be used to encourage a user who browses the transmitted information and seeks the corresponding unit information to recognize the access identification information; It is intended to formed.

 In the present invention, an e-mail address to which an e-mail is sent from a user for individually designating and requesting unit information to be provided for user browsing, and the unit information Group information consisting of a large number of the unit information is registered in advance in the information providing server device using the access identification information consisting of an e-mail address including an information code different from each other or including the information code as search key information. deep. Also, the access identification information is specified on a display transmission medium displaying the transmission information, which is one of a list, an outline, and a part of the corresponding unit information. Then, the user browses the transmitted information and prompts a user who requests the corresponding unit information to recognize the access identification information.

In this way, the user sends an e-mail including the information code designating the requested unit information to the information providing server device of the e-mail address corresponding to the requested unit information. At this time, the e-mail address indicating the sender of the e-mail is replaced with the designated information code. At the same time, it can be obtained from the e-mail. '

Alternatively, in this way, the user sends an e-mail including the information code designating the requested unit information to the information providing server device of the e-mail address corresponding to the requested unit information. At the time of sending, the unit information corresponding to the access identification information by the e-mail address and the information code is transmitted by the e-mail of the sender's e-mail obtained from the e-mail sent by the user. Thus, the information can be provided to the user from the information providing server device. Brief description of the drawings ^:

 FIG. 1 is a block diagram showing a configuration of an apparatus for performing an information providing method according to an example of an embodiment of the present invention.

 FIG. 2 is a block diagram showing a configuration of the information providing server device 10 of the embodiment.

 FIG. 3 is a flowchart showing the processing of the embodiment.

 FIG. 4 is a diagram showing an explicit form of access identification information in the first example of the embodiment.

 FIG. 5 is a first diagram showing an explicit form of access identification information in a second example of the embodiment.

 FIG. 6 is a second diagram showing an explicit form of access identification information in the second example of the embodiment.

 FIG. 7 is a third diagram showing an explicit form of access identification information in the second example of the embodiment.

 FIG. 8 is a diagram showing a first form of card bending in the embodiment.

FIG. 9 is a diagram showing a second form of card bending in the embodiment. is there.

 FIG. 10 is a diagram showing an explicit form of access identification information in Example 3 of the above embodiment.

 FIG. 11 is an enlarged left side diagram showing an explicit form of access identification information in a third example of the embodiment.

 FIG. 12 is an enlarged central diagram showing a clear form of access identification information in a third example of the embodiment.

 FIG. 13 is an enlarged right diagram showing a clear form of the access identification information in the third example of the embodiment.

 FIG. 14 is a diagram showing an explicit form of access identification information in the fourth example in the above-described embodiment on the premise of television broadcasting.

 FIG. 15 is a diagram showing an explicit form of the access identification information in the fifth example in the above-described embodiment on the premise of television broadcasting.

 FIG. 16 is a first diagram showing an explicit form of access identification information in Example 6 of the above embodiment.

 FIG. 17 is a second diagram showing an explicit form of access identification information in Example 6 of the above embodiment.

 FIG. 18 is a diagram showing an explicit form of access identification information in the seventh embodiment of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION

 Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

 FIG. 1 is a block diagram showing a configuration of an apparatus for implementing an information providing method according to an example of an embodiment of the present invention.

In FIG. 1, the information provider server 10 of the information provider is Connected to the Internet 12.

 On the other hand, various types of information browsing terminal devices used by the user 1 to acquire target information from the information providing server device 10 according to the present embodiment include, for example, a mobile phone 1 having an e-mail function. 4 A and PHS 14 B, compact size personal computer (hereinafter referred to as PC) 14 C, general telephone with e-mail function 14 D, personal data assistant (PDA) 1 4F, onboard computer (car navigation system) 14H. Hereinafter, these various information viewing terminal devices are referred to as information terminals 14.

 These information terminals 14 are mail server devices provided in an Internet connection server 18 that is directly connected by a wireless or wired public telephone line (or dedicated line) 16 (hereinafter referred to as a public line 16). 30 or an Internet connection server 18 connected directly via the public line 16 and a mail server device 30 connected via the Internet 12, and an electronic connection using the Internet 12. Email is available. Also, the electronic mail can be sent from the mail server device 30 to the mail server device 24 as described above.

 Furthermore, when the information terminal 14 uses the mail server 30 in the information providing server 10, the information terminal 14 is directly connected to the information providing server 10, and the electronic terminal 12 uses the Internet 12. Use email. In this case, in the information providing server device 10, it is possible to send an e-mail from the mail server device 30 to the mail server device 24 as well.

In the present embodiment, it is possible to exchange information with the information providing server device 10 connected to the Internet 12 by using electronic mail. In other words, the mail server in the information providing server 10 An e-mail is exchanged with the device 24 to request unit information to which the present invention is applied and to provide the unit information.

 Here, the information terminal 14 such as the mobile phone 14A has input means such as dial buttons and a keyboard, and display means such as a liquid crystal display device. By providing the information providing server device 10 via the Internet 12, the target unit information can be displayed on the display means from a large amount of information (group information) accumulated in the information providing server device 10. Can be.

 FIG. 2 is a block diagram showing a configuration of the information providing server device 10 of the present embodiment.

 As shown in the drawing, the information providing server device 10 includes an information providing database 20 storing a large number of unit information 11 A, 11 B... 11 1... (Hereinafter collectively referred to as unit information 11). , An information transfer processing management device 22, a mail server device 24, and a user characteristic database 28.

 First, the information providing database 20 stores an e-mail address to which an e-mail is sent from the user for individually specifying and requesting unit information to be provided to the user 1 for viewing. In addition, group information including a large number of the unit information is registered in advance in the information providing server device, with the access identification information including the information code different for each of the unit information as the search key information. As described later, the access identification information may be configured by including an information code in a part of the e-mail address.

Also, when the user 1 does not request the unit information in particular and participates in the application as described below based on the transmitted information, and when the user 1 requests the unit information based on the transmitted information as necessary. In addition, the information transfer processing management device 22 transmits, from the user 1, an e-mail including the information code specifying the requested unit information by an e-mail address corresponding to the requested unit information. Receiving At the time of the e-mail, an e-mail address indicating the sender of the e-mail is obtained from the e-mail together with the specified information code. The e-mail address and information code obtained from the e-mail, and other information obtained from the e-mail are information on the user 1 and are stored in the user characteristic database 28. The information stored in the user characteristic database 28 can be used in marketing and other businesses in the following business, as described later.

 Alternatively, when the user 1 requests the unit information based on the transmitted information, the information delivery processing management device 2 2 sends the request from the user 1 by an e-mail corresponding to the requested unit information ■ address. When receiving the e-mail including the information code specifying the unit information, the unit information corresponding to the access information by the e-mail address and the information code is obtained from the e-mail sent by the user. Provide to the user by e-mail in reply to the sender's e-mail address.

 When such an e-mail is exchanged with the user 1 related to the information transfer processing management device 22, the mail server function on the information providing server device 10 is provided by the mail server device 24. .

As described above, in the present embodiment, unit information is stored in the information providing database 20 using the access identification information as search key information, and this information is stored in the information delivery processing management device 22. The unit information stored as above is read. That is, the e-mail address and information code constituting the access identification information are used as search key information. Here, when the information providing server device 10 has only a single e-mail address, the unit information stored in the information providing database 20 is stored. In the information transfer processing management device 22 of the second embodiment, the reading is substantially performed even if only the information code is used as the search key information In addition, this is equivalent to using the access identification information composed of the e-mail address and the information code as the search key information.

 If the information code forms a part of the e-mail address, the e-mail address must be prepared by the number of information codes, that is, the number of unit information.

 FIG. 3 is a flowchart showing the processing of the present embodiment.

 First, the primary information provider 36 provides information (hereinafter, referred to as primary information), which is essential content to be provided in the present embodiment, so-called “content”. The primary information provider 36 registers the primary information in the information providing server device 10. The registration shall be made as unit information and, if necessary, divided into a plurality of unit information so as to facilitate browsing to User 1. At the time of the registration, different access identification information is issued for each unit information, and the unit information 11 in the information providing database 20 can be searched using the access identification information (information code) as search key information. Is registered in a simple form. At the time of the registration, the primary information provider 36 receives the access identification information issued for each registered unit information 11.

The access identification information indicates the e-mail address to which the e-mail is to be sent when requesting to view the unit information by e-mail, and the requested unit information to be sent by the e-mail. You have an information code or an e-mail address containing the information code. In addition, the primary information provider 36 does not provide the unit information in the information providing server device 10 in particular, and when the user 1 sends an e-mail to the information providing server device 10 based on the transmitted information, In some cases, the identification information for accessing the mail and the e-mail address of the user 1 that is the sender of the mail are stored in the user characteristic database 28 to collect information on the user 1. For example, this is a case where a campaign as described below is held. In such a case, the primary information provider 36 does not need to register the unit information in the information providing server apparatus 10 in particular. In this case, the primary information provider 36 issues the access identification information, accepts an e-mail from the user 1 based on the access identification information, It is sufficient to register so as to request the collection of information in the property database 28 and to receive the access identification information.

 However, even when a campaign or the like is held as described above, some e-mail is sent back to the applicants as a reply to the application. In such a case, the content of the reply is the unit information, which may be registered in the information providing database 20 of the information providing server 10.

 After this, the primary information provider 36 displays the access identification information, that is, the corresponding e-mail address and information code, and displays the transmission information that is either a list, summary, or part of the corresponding unit information. The information shall be clearly indicated on the display media. In FIG. 3, such transmission information is clearly indicated as transmission information presentation 35. Then, the user 1 who browses the transmitted information and requests the corresponding unit information is prompted to recognize the access identification information. For example, the presentation is made in the form shown in FIGS. 4 and 10 (details will be described later).

 The present embodiment does not specifically limit such a display transmission medium. For example, the display transmission medium may be a portable print card medium, a radio wave medium, a publication medium, a bulletin print medium, or the like. In the transmission information presentation 35, it is desirable that at least a part of explanation information for sending an e-mail requesting the desired unit information based on the access identification information is also specified.

The user 1 presents the information 3 5 If you want to obtain information, or if you want to participate in an application based on the transmitted information as described below, provide the relevant access identification information indicating the unit information corresponding to the information, and submit the transmitted information. Find out from. Then, using the information terminal 14, an e-mail requesting desired unit information is sent from the mail server 30 based on the access identification information.

 The e-mail is sent to an e-mail address corresponding to the requested unit information included in the access identification information. The e-mail includes an information code for designating the requested unit information. For example, the e-mail is specified as a format of the e-mail itself, and is usually called a "subject", "name", "title", etc. For example, as shown in FIG. 4, the "title name" portion of the mail may include an information code, or may be included in the mail text.

 Alternatively, the information code may be “sumai”, which is the part before the @ mark in the electronic mail address “sumai@keitai.ad” shown in FIG. 5, or a 5-digit number instead of this. That is, an information code may be included in a part of the e-mail address. Alternatively, an information code may be entered in the body of the mail.

The e-mail is delivered to the e-mail server 24 of the information providing server 10 indicated by the e-mail address corresponding to the requested unit information. The e-mail server 24 that has received the e-mail sends the contents of the e-mail to the information transfer processing management device 22. At this time, the sender of the mail, that is, the e-mail address of the user 1 is also read from the mail in the mail server device 24 and sent to the information delivery processing management device 22. If the mail server device 24 can receive an e-mail at a plurality of different e-mail addresses, the information indicating which e-mail address the e-mail was received from is also stored in the e-mail server device. Information from 2 4 It is sent to the report delivery processing management device 22. When the e-mail address includes the information code, a plurality of e-mail addresses are naturally set in the mail-server device 24.

 The information transfer processing management device 22 determines the electronic mail address in the information providing server device 10 that has received the mail, and reads the information code included in the mail. These e-mail address and information code constitute access identification information. Further, the information transfer processing management device 22 recognizes the e-mail address of the user 1, which is the sender of the e-mail.

 And, when the user 1 does not request the unit information in particular and participates in the application described below based on the transmitted information, or when the user 1 requests the unit information based on the transmitted information as necessary. In addition, the information transfer processing management device 22 stores, in the user characteristic database 28, the identification information for accessing the mail and the e-mail address of the user 1, which is the sender of the mail. Alternatively, when the user 1 requests unit information based on the transmitted information, the information delivery processing management device 22 stores the unit information corresponding to the access identification information received from the user 1 in the information providing database 20. Search and get. The acquired unit information is sent from the information delivery processing management device 22 to the mail-server device 24. Then, the mail server device 24 sends a reply including the obtained unit information to the sender e-mail address mail server device 30 obtained from the e-mail sent by the user 1. Send an e-mail. The returned e-mail can be received by connecting to the e-mail server 30 by the information terminal 14 used by the corresponding user 1, and the request included in the e-mail is sent to the information terminal 14 You can browse unit information.

FIG. 4 shows the access identification information in the first example of this embodiment. FIG.

 In the first embodiment, since only one e-mail address and one information code are used, these are specified together. The electronic mail address in the first embodiment is “oubo @ keita ad” at the center of the figure and slightly above, and the information code is “26638” of the campaign code at the upper right of the figure. 4 9 9 2 2 3 ”. Also, it is described as access information, which is explanatory information on the procedure for sending an e-mail requesting the desired unit information based on the identification information.

 FIG. 5 to FIG. 7 are diagrams showing the explicit forms of the access identification information in the second example of the present embodiment.

 In the second embodiment, a plurality of information codes are used in one e-mail address, and these are specified on a plurality of screens or a plurality of pages. For example, in the case of a portable print card, the card can be folded at the dashed lines 80 and 82 as shown in FIG. 8 to form a three-page configuration. Convenience It has 6 pages. Alternatively, in the case of a portable print card, as shown in FIG. 9, the card can be folded at a plurality of dashed lines to form a large number of pages.

 As shown in FIG. 5, on the first page in the second embodiment, the e-mail address is “sumai@keitai.ad” at the upper right of the figure. In addition, information describing the procedure for sending an e-mail requesting desired unit information based on the identification information for access is described as reference numerals ① to ⑤.

As shown in FIG. 6, on the second page of the second embodiment, the information code of the unit information for each piece of property information of the real estate is shown as a corresponding code on the left side of the figure as a corresponding code “28”. 3 7 4 6 6 2 ”. Page 3 contains information on individual unit information, which is “useful information” about real estate. The information code is “Kiako-Saketo” or “AKS IDJ KUJ” shown as the corresponding code pad code on the left side of the figure.

 FIGS. 10 to 13 are diagrams showing explicit forms of access identification information in the third example of the present embodiment.

 In the third embodiment, a plurality of information codes are used in one e-mail address, and these are specified on a plurality of screens or a plurality of pages. This embodiment is an example of a portable printing card. As shown by solid lines 80 and 82 in FIG. 10, the card is bent at dashed lines 80 and 82 as shown in FIG. The information is printed on three pages on one side. In Fig. 11, the first page to the left of the dash-dot line 80 is enlarged, in Fig. 12, the second page between the dash-dot lines 80 and 82 is enlarged, and in Fig. 13, the right page of the dash-dot line 82 is enlarged. The third page is shown enlarged.

 First, on the second page located at the center position in the third embodiment, as shown in FIG. 12, the e-mail address is “niigata@keitai.ad” slightly above the figure. Also, description information regarding the procedure for sending an e-mail requesting desired unit information based on the access identification information is provided as reference numerals 1 to 4.

Next, on the first page on the left side of the third embodiment, as shown in Fig. 11, the information code of each unit information, which is "useful information", is shown on the left side of the figure. "1 5 5 0 1" to "1 5 5 1 3" or "1 5 5 1 9 J to" 1 5 5 2 5 "or" 1 5 5 2 6 "to" 1 5 5 3 1 " The name of each unit information is described on the right side of the corresponding information code, such as "What is Niigata Nuzon Plaza?" Or "What is Community Welfare Center?" Furthermore, on the third page on the right side of the third embodiment, as shown in Fig. 13, the information code of each unit information, which is "useful information", is shown on the left side of the figure. There are "1 5 2 2 3" to "1 5 3 2 1", and To the right of the information code to which the name of each of these unit information corresponds, "Where is the address of Niigata Prefectural Office?" And "What is the transportation system to go to Niigata Prefectural Office?"

 FIG. 14 is a diagram showing an explicit form of access identification information in the fourth example of the present embodiment on the premise of television broadcasting.

 In the fourth embodiment, since only one e-mail address and one information code are used, these are specified together. The e-mail address in the fourth embodiment is “oubo@keitai.ad” at the bottom of the figure, and the information code is “3 3 8 4 7 4” of the campaign code at the top right of the figure. 6 6 2 0 ”. The present embodiment is based on a television broadcast, and the one shown in FIG. 14 is displayed on a screen. Also, explanatory information on a procedure for sending an e-mail requesting desired unit information based on the identification information for access is provided. Is a description of the voice by the announcer.

 FIG. 15 is a diagram showing an explicit form of access identification information in the fifth example of the present embodiment on the premise of television broadcasting.

 In the fifth embodiment, a plurality of information codes presented on a screen during a program or presented by voice are used for an e-mail address. The e-mail .address in the fifth embodiment is "ab@keitai.adj" in the upper part of the figure, which is slightly above the center of the figure. This embodiment is based on television broadcasting, and the one shown in FIG. On-screen display, explanation information on the procedure for sending an e-mail requesting the desired unit information based on the identification information for access, and various information codes are presented on the screen during the program or by an announcer's voice. .

 FIG. 16 and FIG. 17 are diagrams showing explicit forms of access identification information in the sixth example of the present embodiment.

In the sixth embodiment, a plurality of information items can be stored in one e-mail address. Code is used and these are specified on the same page. That is, as shown in Fig. 16, on the first page, the e-mail address is "shop@keitai.ad" at the top of the figure. Also, the individual unit information is information on individual stores, and the information code of these unit information is, for example, “3334657” shown as a store code on the left side of the figure. Further, on the page, explanation information on a procedure for sending an e-mail requesting desired unit information based on the access identification information is posted under the above-mentioned e-mail address.

 Further, in the present embodiment, a map as shown in FIG. 17 is added, which can be used as a reference when selecting unit information relating to a store. The symbols ① to 中 in FIG. 17 correspond to the symbols at the beginning of each store name in FIG.

 FIG. 18 is a diagram showing an explicit form of access identification information in the seventh example of the present embodiment.

 In the seventh embodiment, the information code is set as a part of the e-mail address. Specifically, it is an advertisement that sets the information code as a number in the part before the @ mark.

 Hereinafter, the present embodiment will be described using the first to seventh examples as examples.

 First, the linkage with the print medium will be described.

 First, print media refers to cards, leaflets, postcards, postcards, pamphlets, magazines, newspapers, folding flyers, and posters, signs, signboards, bulletin boards, and outdoor advertisements that are distributed or sold. Board (hereinafter referred to as a printed medium). The above-mentioned cards include, in particular, portable printing cards.

The information to be provided is indexed and displayed on such a print medium. Eye In the case of secondary, items may be classified. In addition, information codes are assigned to the information tabulated on the print medium. The contents of the table of contents are as shown in FIGS. 6, 7, 10, 10, 11, 13, and 16 described above.

 The information code is based on numbers, alphabets, hiragana, katakana, kanji, or a combination thereof, and is not specifically limited.

 In addition, print the mail address of the mail destination on the print medium. The posting of the e-mail ending dress is as shown in FIGS. 4, 5, 5, 10, 12, 14 to 16, and 18.

 In addition, a system description will be posted on the print media. In particular, at least a part of explanation information for sending an e-mail requesting the desired unit information is posted based on the access identification information including the e-mail address and the information code. . Listing of the explanatory information is as shown in Fig. 4, Fig. 5, Fig. 10, Fig. 12, Fig. 16, and Fig. 18.

 In addition, the portable printing card in the present embodiment is a card format that can be always carried by utilizing the characteristics of a portable telephone that is always carried. This is a size that fits into a wallet or a regular pocket, so that layout of access identification information and the like according to the present invention can be devised. Furthermore, the amount of information can be increased at the same time by increasing the number of available pages and the printable area by folding as shown in Figs.

 This card does not function by itself, but only functions in conjunction with an information terminal. From this, it can be said that this is a new concept that has never existed before. In addition, this card can be used as a media medium by making the information itself function as an advertisement.

The information that can be provided as unit information of the present invention includes information that you want to convey commercially, such as sales and service provision, and “useful” that contributes to user convenience. There is information. By posting “useful” information, users are aiming to carry it as a convenient stored version.

Providing such unit information can promote frequent information requests by users. Also, when you provide the unit information in the present embodiment, like the user units, the access identification information provided information, and stores the user characteristic database 2 8 in information providing server 1 0 _c The user characteristic database 28 operates in cooperation with the information transfer processing management device 22, the mail server device 24, and the like.

 In the user characteristic database 28, footprints such as “when and who (the email of the user who requested the information 'address) and what unit information was requested” are left.

 In addition, by accumulating the access identification information of the information provided to the users in this way, it is possible to collect information on individual users and information on marketing that can be utilized in subsequent business, It is possible to know the preference of each information code in the table of contents. In addition, the user's e-mail address can be known. In this embodiment, the user's e-mail address is also stored in the user characteristic database 28.

 For example, in the case of a real estate property guide, the table of contents along the line along with the station name, area, and price is provided to provide information, and at the time of providing the information, access identification information is stored to request the information. It is possible to estimate the tastes of real people for real estate. Also, when providing weather forecast information, the area for which the user has requested the weather forecast information can be saved by storing the area for which the weather forecast information is requested by converting the area to be known into an information code and storing access identification information. The range of action can be estimated. .

Next, an information terminal 14 that can be used in the present embodiment will be described. The information terminal 14 of the present embodiment includes all information terminals having an e-mail function. For example, IP-compatible mobile phones, PDAs, car computers (car navigation systems), PCs, L-mode for general phones, and other IP-compatible functions.

 The user who views the uniquely devised print medium requests unit information to be detailed information for the information of interest. At this time, start the e-mail function, enter the e-mail address specified as the access identification information of the present invention in the e-mail creation stage, enter the information code you want to request in the "Title" part, The message is sent with the “text” blank.

 In this case, the information entered in “Title” and the information entered in “Body” may be exchanged. If the information code is included in the e-mail address, these entries are not required. You may be asked to enter the user's name, gender, date of birth, opinions and impressions, and claims in the “text” part. In this case, an explanatory note must be added on the print medium.

 After sending the e-mail, the information providing server 10 automatically performs a search based on the access identification information, and the unit information of the detailed access identification information requested to the sender is automatically set. Will be replied.

 Further, the present embodiment can be used for a campaign or the like. That is, as shown in FIG. 4 and FIG. 14, the information code is a campaign code. When used for campaigns, the e-mail address of the applicant is automatically attached when the applicant sends the e-mail. Therefore, it is convenient for both users and the organizer because applicants can be identified without having to enter applicant data.

For example, in a product sales campaign, a unique code that only the buyer can understand is assigned to the inside of the product and to the seal. Then, the buyer of the product sends the assigned individual code by e-mail to the designated e-mail The first application is completed only by sending it by address. At the time of application, the information providing server device 10 may immediately determine the winning or the loss. Alternatively, a point system may be adopted. Applicants can be notified automatically by e-mail of the presence or absence of these winnings and the number of points.

 Also, for example, a barcode on the label of the wine is transmitted to a specified mail address. At that time, if you send a 13-digit barcode in the title or body part and send it, information related to the product, such as the locality, brand and delicious way of drinking the wine, will be returned.

 Further, the e-mail address obtained by using the present embodiment in a campaign or the like can be used for a company announcement activity using an e-mail. In that case, there is also a desire that users reject unnecessary mail. At that time, put a hidden code in the body of the sent mail. Users who wish to refuse future e-mail transmission can indicate their intention to reject e-mail simply by replying to the e-mail sent.

 Next, the interlocking with a medium other than the print medium will be described.

 In addition to printing, for example, by combining a part of the description of usage with audio, it can be used in conjunction with media such as television and radio. In conjunction with this embodiment, the viewer's e-mail address can be obtained, so that it is possible to connect to an e-mail service for the viewer.

 For example, there is linkage with radio wave media. Examples of the definition of the radio wave medium include television broadcasting and radio broadcasting. Peripheral media include television games and promotion videos.

Public broadcasts such as television and radio are one-way media. By linking the real-time mail reply function to it, it is possible to provide one-way media with interactivity. Obtaining interactivity allows viewers It can also have the function of obtaining the reverberation of 'and the request. At the same time, the e-mail address of the viewer can be obtained, so that the obtained e-mail address can be used for promotion of subsequent programs. '' It is difficult to display the table of contents as well as print 5 because information is always flowing in public broadcasting. Therefore, a keyword is used instead of the information code.

 This situation will be explained by replacing the weather forecast information with radio or television programs.

 The weather forecast in public broadcasting has a large regional segment, for example, providing guidance only to major cities. This means that despite the existence of pinpoint forecast data (0 level of municipalities), it is not possible to provide the weather information of a narrowed down area due to program editing time. In such a case, for example, by sending an e-mail containing information indicating the area where the weather information is to be obtained to an e-mail address advertised to a predetermined audience, The fact that information can be provided can be guided as unit information of the present invention.

 At this time, enter the name of the city or station you want to know in the “Title” part of the e-mail, and send an e-mail requesting the weather information to the designated e-mail address. The transmission procedure will be described with reference to audio and television screen images. The viewer user who sees or listens to the explanation removes the mobile phone and sends an e-mail according to the explanation. Then, the information providing server device 10 returns the automatically searched weather information, and the user 1 receives the weather information of the desired area.

 In the case of a television, the e-mail transmission procedure is performed by voice explanations and telop guidance on the television screen. In radio broadcasting, everything is in audio.

As an applied part, in a large amount of information such as real estate, travel, job change, used car New user services can be realized by linking with the radio wave media in the field where narrowing down is required. In addition, a new relationship can be established between the information provider and the user using the mail function of the mobile phone. Next, as another medium, utilization in video games will be described. For example, a hidden code in a video game is used as the information code of the present invention. For example, if you are performing a video game and have hidden codes appear at certain scenes or points. If the user can find the hidden code, they can send the code to the designated address by e-mail, and they will be taught how to enjoy the game more and receive some special benefits. Can be given added value.

 The information code can be utilized in the video game in this way, and the present embodiment can be used. By linking the e-mail with the mobile phone, the user can be provided with a new way of enjoying the video game. The game provider can understand the user's preferences and the degree of use of the game. In addition, the game provider can obtain the e-mail address of the game user 1 and therefore can send an e-mail to the game user at any time to establish a connection.

 Next, I will explain about promotion and video media.

 An application code for requesting various benefits by e-mail can be attached to a promotional video such as a movie as an information code of the present invention. Such benefits include, for example, campaign applications and discount coupons. Also, by setting the application code for each video title, it is possible to know which video was watched. It can also be used as an application number for campaigns.

 Next, an information code according to the present embodiment will be described.

First, the campaign 'code will be described. When you participate in the campaign, if you send an e-mail to the e-mail address of the applicant using the campaign ■ code, you will receive a reply message that the application has been accepted, and the individually issued campaign code will be returned. The codes in that case consist of numbers or letters or a combination of these.

 For example, if all users who have requested information are designated as campaign participants, a registration confirmation code will be included in some of the information returned. This registration confirmation code is issued so that there is no duplication among participants, and the participant who matches the winning number at a later date will be elected.

 Also, in order for the campaign to be limited to product purchasers, this can be realized by printing a campaign ■ code for applying to places that only the product purchaser can know, and explaining the campaign participation method. In addition, in the case of television signals, a campaign code can be announced during the broadcast to limit the audience to the audience at that time, so that a campaign for only the audience can be implemented. In each case, simply enter the campaign 'code in any part of the title or body space and submit. If the campaign code is included in the e-mail address, it is not necessary to enter the title and body space. Next, the coupon code is explained.

If you want to receive special benefits at restaurants and retail stores, send e-mail to the specified e-mail address and the coupon code will be returned automatically. The coupon code is composed of numbers, alphabets, or a combination of these. The coupon code issued by the service provider (store) and the e-mail address of the coupon claimant are left behind. · The system is designed to identify the benefit target only by giving the code or e-mail address if necessary. The issued code can be issued in combination with the information indicating these in order to limit the time, timing, and target service. Ma The coupon participation code for requesting the coupon ■ code is announced on a print medium or an electronic medium. At that time, the mail address of the receptionist can be automatically identified by introducing the concept of mail address and billing code for each print medium and radio wave medium introduced, and by which medium the bill is made.

 Next, the questionnaire code will be described.

 For example, an example will be described in which a simple questionnaire such as “TV viewing time survey” is conducted on print media or radio media. In this questionnaire, the answer for viewing time is ① 1 to 3 hours 4 to 8 hours 3 9 hours or more and less than 1 hour. The above-mentioned questions and answer options, and the address of the e-mail for sending the answer are provided by printing, voice, or television screen. The respondent inputs his / her own answer in the title part (add one to the main body if multiple questions or multiple answers), and sends it to the designated e-mail or address. The received mail server collects the database and sums up the results instantly. The participants can give thanks, PR, and campaigns to the participants' mail addresses.

 Next, the commercial code is explained.

Many commercials are conducted on the radio wave _{media.c At} that time, free dial announcements are made at the same time when making inquiries or requesting materials, but this is achieved by using automatic mail replies and classification codes. I do. For example, in the case of a radio program, when sending it to the e-mail address of a radio station, if you include a commercial code in the title part, you will receive an e-mail with a notice of the company, a link to the site, a telephone number, etc. Come. Alternatively, if the e-mail address itself is set to an address that can specify the service, the user can request details of the desired product only by describing the address.

Other information codes include an address code and a company in the stock market. There are a map 'code' consisting of company codes, latitude and longitude data, telephone numbers, postal numbers, and G codes for identifying TV broadcast programs.

 Next, how to use the present embodiment in newspapers and magazines will be described. Past articles and special features are posted on magazines published with article headings + corresponding codes, and users who see them simply send an e-mail to the specified e-mail address, and the desired article or special feature etc. It can be obtained by the automatic reply function of e-mail. At this time, you only need to insert the desired article-correspondence code into the title (subject) or body part. Users will benefit from a wider range of available information, and publishers will be able to increase the value of their magazines by increasing reader response and magazine ancillary services, while at the same time e-mailing subscribers. ■ You can get the address and use it for subsequent publication guidance. .

 In this case, by paying for this service, publishers can resell past articles and special features. At this time, for example, if only paying users are to be specified, enter the information-corresponding code in the title part and enter the ID or password issued by the publisher in the body part and send it. At this time, the server side can authenticate by comparing the sent e-mail address with the issued ID, and at the same time, the user side has the convenience of performing authentication work and requesting information at the same time. Can be provided.

At the same time, the billing code can be linked to the advertisement in the magazine. For example, a specific e-mail address constituting the access identification information of the present invention is determined in advance for a weekly magazine called Weekly ABC Magazine and is advertised. The information code constituting the access identification information of the present invention is the following advertisement code. The advertising code shall be composed of the date of publication of the weekly magazine and the company code. Specifically, the last two digits of the year of the publication date, the two digits of the month, the two digits of the date, and the three digits And the company code (client 'code). For example, on the April 27, 2001 issue of April 27, 2001, the advertising code of “BCD car company” with a company code of 001 and published in the weekly magazine is 0 1 0 4 2 7 0 0 1, The advertising code of “CDE barber company” with a company code of 02 is 0 1 042 7 00 2, and the advertising code of “DEF food company” with a company code of 00 3 is 0 1 04 2 7 0 3 The advertising code for “EFG Beverage Company” with a company code of 04 is 0 1 04 2 70 04. Users can request detailed information on advertisements and link information to the home page by simply changing the advertisement code entered in the title for one specific e-mail address.

 Further, additional functions can be set in the information providing server device 10 as follows.

 For example, a condition for searching for similar unit information is added to the information code assigned to the transmission information presentation 35, and the unit information 11A, 11 1, The user 1 searches for other similar information according to the search condition included in the information code, and provides, for example, the user 1 with unit information 1 1 の of the adjacent information code. Further, a plurality of different information codes may be set in one unit information, and these may be separately indicated on a plurality of display transmission media, for example, newspapers and magazines, and a search key may be provided to the information providing server device 10. When user 1 accesses the unit information in the same procedure as described above, it is necessary to detect which display transmission medium, that is, newspaper or magazine, from which user 1 obtained the information code. Can . Therefore, as possible out to determine the effect of advertising.

In addition, as in the case of a so-called banner advertisement used for a mobile phone, the advertisement fee may be charged to the sponsor based on the detected advertising effect (the number of accesses) for each one access from the user 1. it can. Industrial applicability

 Using the e-mail function of a mobile phone equipped with an Internet browser, an e-mail can be sent to the information providing server device by e-mail address, and the desired unit information can be obtained only by inputting a simple information code. , User convenience is high.

Claims

The scope of the claims 1. An information providing server device in which group information including a large number of the unit information is used in advance by using access identification information as search key information for individually specifying and requesting unit information to be provided for user browsing. And the axel identification information includes an e-mail address where the e-mail is sent from the user, an end address, and an information code different for each unit information, or the information code. Composed of one of the email addresses,  The identification information for access is specified on a display transmission medium displaying the transmission information which is any of a list, an outline, and a part of the corresponding unit information, and the transmission information is browsed, and the corresponding unit information is read. Prompts the user requesting the access identification information,  And when the user sends an e-mail including the information code designating the requested unit information to the information providing server device of the e-mail address corresponding to the requested unit information, An information providing method comprising: obtaining an address from the electronic mail together with the specified information code;  2. Group information consisting of a large number of the unit information is used in advance as an information providing server device, using the access identification information as search key information for individually specifying and requesting the unit information to be provided to the user for browsing. , And the accelerator identification information is stored in an electronic mail address to which an electronic mail is sent from a user, and an information code different for each unit information, or an electronic code including the information code Composed of one of the email addresses, The identification information for access is specified on a display transmission medium displaying the transmission information which is any of a list, an outline, and a part of the corresponding unit information, and the transmission information is browsed, and the corresponding unit information is read. To the user seeking Promote the recognition of access identification information,  And when the user sends an e-mail including the information code specifying the requested unit information to the information providing server device of the e-mail address corresponding to the requested unit information, The unit information corresponding to the access identification information in the address and the information code is transmitted from the e-mail sent by the user to the sender's e-mail. ■ The information is provided by the e-mail returned to the address. An information providing method, wherein the information is provided from a server device to the user.  3. The method according to claim 1 or 2, wherein a plurality of different access identification information is set for each of the unit information, and these are separately specified on a plurality of different display transmission media, and are searched for in the information providing server device. An information providing method characterized by registration as key information.  4. The information providing method according to claim 1, 2 or 3, wherein a result of requesting unit information from a user based on the access identification information is detected for each access identification information.  5. In Claim 3, the plurality of different access identification information is separately specified for each type of the display transmission medium, and the result of requesting unit information from a user is detected for each type of the display transmission medium. A method of providing information characterized by the following: 6. The information providing method according to claim 4 or 5, wherein an advertisement fee is calculated based on a result of a request from a user detected for each of the access identification information.  7. The display transmission medium according to any one of claims 1 to 6, wherein the display transmission medium includes at least one of a portable print card medium, a radio wave medium, a publication medium, and a posted print medium. Characteristic information provision method. 8. The information code according to any one of claims 1 to 7, wherein Pane ■ Include at least one of the following: Code, Coupon Code, Questionnaire Code, Commercial Code, Address Code, Company Code, Map 'Code, Phone Number, Postal Code, G Code. An information providing method characterized by being configured. 9. An information providing server device that uses the access identification information as search key information to individually specify and request the unit information to be provided for the user's browsing, and a group information including a large number of the unit information in advance. And an electronic mail address to which an electronic mail from a user is sent, and an information code different for each unit information, or an electronic device including the information code. When an e-mail containing the information code that specifies the requested unit information is received from the user by the e-mail address corresponding to the requested unit information. An information providing server device for obtaining an e-mail address indicating a source of the e-mail together with the specified information code from the e-mail;  The identification information for access is clearly specified together with the display of the transmission information, which is one of a list, an outline, and a part of the corresponding unit information, and a user who browses the transmission information and requests the corresponding unit information is displayed. A display transmission medium for prompting recognition of the access identification information;  An information providing system characterized by comprising: 10. Group information consisting of a large number of the unit information is used in advance as an information providing server using access identification information as search key information for individually specifying and requesting unit information to be provided for user browsing. The accelerator identification information, which is registered in the device and includes an e-mail address to which an e-mail is sent from a user, and an information code different for each unit information, or the information code E-mail address When an e-mail containing the information code for designating the requested unit information is received from the user via the e-mail corresponding to the requested unit information ■ address, the e-mail address and the information code are used. An information providing server device for providing the unit information corresponding to the access identification information to the user by an e-mail replying to the sender's e-mail address obtained from the e-mail sent by the user;  The identification information for access is clearly specified together with the display of the transmission information, which is one of a list, an outline, and a part of the corresponding unit information, and a user who browses the transmission information and requests the corresponding unit information is displayed. A display transmission medium for prompting recognition of the access identification information;  An information providing system characterized by comprising:  1 1. Group information consisting of a large number of the unit information is used in advance as an information providing server using access identification information as search key information for individually specifying and requesting unit information to be provided for user browsing. The accelerator identification information is registered in the device, and the e-mail address to which the e-mail is sent from the user, and an information code different for each unit information, or An information provision database consisting of one of the following email addresses:  When receiving from the user the e-mail corresponding to the requested unit information and the e-mail containing the information code specifying the requested unit information, the e-mail, the end address and the information An information delivery process management that provides unit information corresponding to the access identification information by a code to the user by an e-mail in response to the e-mail address of the sender obtained from the e-mail sent by the user. An information providing server device comprising: a device; 1 2. Group information consisting of a large number of unit information to be made available to users Access identification information, which consists of an e-mail address to which an e-mail is sent to individually specify and request the necessary unit information, and an information code different for each unit information Is printed on the display of the transmission information, which is one of the list, outline, and part of the corresponding unit information, and further, an electronic device that requests the desired unit information based on the access identification information. At least a part of the explanatory information for sending an e-mail is printed, and this information is used to browse this transmitted information and prompt a user who requests the corresponding unit information to recognize the access identification information. Portable print card medium.