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WO2001037177A1 - Procede et dispositif de canal transmodal de demandes de tarifs - Google Patents

Procede et dispositif de canal transmodal de demandes de tarifs Download PDF

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Publication number
WO2001037177A1
WO2001037177A1 PCT/US2000/031628 US0031628W WO0137177A1 WO 2001037177 A1 WO2001037177 A1 WO 2001037177A1 US 0031628 W US0031628 W US 0031628W WO 0137177 A1 WO0137177 A1 WO 0137177A1
Authority
WO
WIPO (PCT)
Prior art keywords
quote
requestor
advertizing
administrator
cooperative
Prior art date
Application number
PCT/US2000/031628
Other languages
English (en)
Inventor
Michael T. DUKE
Original Assignee
DUKE, Pamela, Anne
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by DUKE, Pamela, Anne filed Critical DUKE, Pamela, Anne
Priority to CA002392186A priority Critical patent/CA2392186A1/fr
Priority to AU16193/01A priority patent/AU1619301A/en
Publication of WO2001037177A1 publication Critical patent/WO2001037177A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention pertains to retail sales. More particularly, the present invention is directed to a method and apparatus for providing improved communication of price and availability information between retailers and buyers in an economically and geographically fragmented marketplace.
  • Sunday automobile ads most often identify the advertiser as merely "your local authorized [manufacturer's brand] dealer" followed by a list of the names, addresses and telephone numbers of the local franchisees of that
  • MS Market-service
  • carpoint.msn.com (CarPoint) generally provide automobile price quotes on line by passing the
  • Carpoint allows the prospective purchaser to select one or more retailers from a given list of CarPoint members who are located near to the buyer's stated address.
  • These web sites have been popular because they reduce buyers' search costs somewhat in a market that is at once both geographically dispersed, so as to make the search time consuming and, as a practical matter, geographically specific to the buyer's neighborhood since travel time for warranty service is also an issue.
  • Ford and GM have also sought to integrate their retail outlets in selected regional markets. Ford's attempt to acquire a minority stake in Ford franchises in five mid-size markets was shelved when problems arose in integrating their operations. Further acquisitions of minority positions in Ford franchises was also either hampered or blocked by legislation tightening local franchise laws. GM's plan to buy outright 5 to 10% of the dealerships in the Untied States' top
  • GM argues that this move will benefit franchisees by providing a place where GM can
  • carorder.com CarOrder
  • Dealer-independent quote request sites spend a lot to police dealers' compliance with their data quality and maintenance standards.
  • the cost of policing dealer input to the web site is inescapable, the cost of staying competitive in the very fluid e-commerce marketplace.
  • Autobytel requires sellers to include a digital picture of each item listed
  • trans-modal quote request channel is provided
  • the advertizing co-operative provides an advertisement to members of the public that includes an internet address. Quote requests are submitted in
  • the internet quote site provides means for submitting a quote request including narrative information.
  • the narrative information enables a member of the advertizing cooperative to provide a price quote based on a recommendation.
  • the internet quote site provides means for submitting a quote request including narrative information in addition to a specification, that enables a member of the advertizing co-operative to provide
  • price quotes based either on a specification submitted by the requestor or on a recommendation.
  • recommendations and price quotes received from members of the advertising cooperative in response to a quote request are distributed to the requestor by the administrator.
  • the internet quote site provides means for the requestor to request
  • the identity of a requestor is encrypted in a quote request
  • the identity of the requestor is encrypted in the quote request by assigning sequential values to quote requests in the order in
  • particular telephone area codes are assigned to each member within a large advertizing cooperative, so that members who are too far from the requestor do not receive the
  • the present invention provides a self-policing e-commerce web site that reduces buyers'
  • the invention also provides a third-party channel that can be used for communicating price and availability information without regard for the geography of members' exclusive territories, so that potential buyers receive quotes from multiple members of the advertizing cooperative. Also, because the potential buyer receives multiple quotes for a given request, the
  • the administrator is an independent agent, able to
  • a trans-modal print/internet, quote request channel is
  • the channel provides non-exclusive sales leads to all franchisees of a given franchisor who subscribe to a local advertising cooperative.
  • the sales leads are generated in response to quote requests from buyers visiting a web site advertized by that local advertising cooperative in local media.
  • the quote request channel web site also provides a searchable, regionally-specific presence for
  • the franchisor on the Internet that is consistent with the franchisor's obligations to its franchisees. Because the quote request channel provides non-exclusive sales leads to all franchisees subscribing to a given local advertising cooperative, a buyer can determine what suitable vehicles are available within the entire market area quickly, without physically leaving home. Because
  • the co-op web site is specific to one manufacturer, the details of each quote request can be
  • Quotes provided in response to a request may require acceptance within a specified time constraint, but quote requests may also be held open, permitting franchisees to revise their initial quotes. Furthermore, because quotes initially provided by the franchisees in response to each
  • the quote-request channel improves the efficiency of traditional advertizing in attracting and satisfying car buyers, by providing buyers who are ready to buy constantly up-dated price and
  • the channel is interactive, but uses the traditional cooperative print-media advertising to attract buyers and define its market area, and it provides non-exclusive leads within that area, it also improves market efficiency and inter-brand competitiveness for the franchisor by rewarding those franchisees who respond promptly to the requests for quotes generated by those cooperative advertisements.
  • the present invention also permit the independent franchised dealers to manage new-car inventory more efficiently, again without the capital outlay required for the franchisor to acquire
  • the channel provides service-based incentives to both the franchisee and the
  • this channel also provides guidance for quoting vehicles that are actually in that franchisee's inventory, and immediate delivery is, in itself, an incentive to buyers to consider models not actually requested, the channel enables franchisees to reduce end-of-season backlogs as well as increase turnover rates.
  • the internet quote site further comprises means for including information selected by the requestor on the franchisor's internet site in a quote request submitted to the administrator.
  • Fig. 1 is a schematic system diagram of a prior art quote request web site
  • Fig. 2 is a schematic system diagram of a quote request channel in accordance with a
  • Fig. 3 is a flow diagram of the quote request channel shown in Fig. 2; and Fig. 4 is a schematic diagram illustrating the territorial extent of a large advertizing co ⁇
  • each party quote request channels 10 each have a co-op web site 11.
  • Each co-op web site 11 either
  • the channels 10 are maintained and operated by an independent e-commerce administrator 15 having a quote service
  • QS web site 16 that includes a hypertext link 1 la to each co-op web site 11.
  • Groups of traditional regional advertizing cooperatives are managed by advertizing agencies 17 funded by respective automobile manufacturers A, B who also have branded web sites 18 that advertize their products.
  • the agencies 17 supply radio, television and print advertizing copy 19 for a respective automobile manufacturer A, B to the advertizing cooperatives.
  • Each regional advertizing cooperative is assigned a respective universal resource locator
  • URL address (URL) 1 la for its co-op web site 11.
  • the URL of each co-op web site 1 la is also included as a hypertext link on the respective manufacturer's web site 18.
  • the URL of the respective manufacturer's web site 18a is also included as a hypertext link on the cooperative's web page 11, as discussed further below and, unlike the co-op web sites 11, the manufacturer's web sites are usually registered with all the major web search services 22.
  • each quote request is assigned a sequence number 24.
  • the URL of the co-op's web site 11 is specific to that co-operative, it can be included without charge in the co-operative's traditional media advertizing 19.
  • the administrator 15 need not spend money for branding or even registering the co-op web sites 11 shown in Fig. 2. It need not be listed with those Internet search engines 24, and may prefer not
  • the administrator 15 can require co-op members to self-assess the fees owed for sales made to persons who requested quotes 13.
  • advertizing media the advertizing agency's own internal tabulation of co-op members' sales, a tabulation that the advertizing agency 17 uses to track the success of advertizing campaigns, can
  • quote service fee can be summarily dropped by the administrator, unlike the manufacturer/ franchisor. Members of the co-operative can simply be summarily dropped from the administrator's quote distribution process, because the administrator is independent of the
  • the channel provides better quality quote requests than the marketing ' service web sites, sue h as the one shown in Fig. 1, because the quote request channel 10 shown
  • Fig. 2 is a trans-modal channel that is accessed by potential buyers 14 in response to the co-
  • each quote request received from the co-op's web site 11 can provide the members' sales people preliminary information on buyer needs and
  • the quote request channel 10 is also clearly a convenience for potential buyers 14.
  • -aided quote request 20, 20 This eliminates the need to call every listed co-op member just to get a few quotes on suitable vehicles in stock.
  • the requestor can submit multiple requests, when there are different types of vehicles that might satisfy the requestor's needs.
  • a specific request and a more general narrative may be jointly submitted, or submitted separately
  • the administrator preferably does not build and maintain such elaborate product design data bases, if the potential buyer completes a specification on the manufacturer's web site and actuates radio-button to return to the co-op web site, the detailed specification selected on the manufacturer's web site can be copied to the co-op web site as a request for a made-to-order price quote from the members of the local co-operative, if the requestor so desires.
  • the co-op's web site 11 is one of a plurality of quote request web sites 1 1
  • the administrator 15 may be set as a percentage of the list price on actual sale price of the vehicle sold. Specifically, under agreements negotiated
  • the administrator 15 should be paid approximately 1% of any sale made within forty-five days after a request 20, 21 was supplied to the seller. For used car sales, and other small transactions, the minimum fee for this quote service would be approximately US$100 at current rates.
  • the administrator 15 automatically relays that information back to a requestor, either by sending it to the requestor's e-mail address, or when the buyer checks the cooperative's web site 11 for replies to the requestor's quote request 20, 21 using the quote request number 24 as a password.
  • the requestor can click a "call me" button on the
  • the quote requests 20, 21 can provide either a detailed specification 20 of the vehicle's , configuration based on a multiple-choice inventory-pricing routine provided by the web site 18
  • requests for recommendations 21 allow price-sensitive buyers to specifically inquire about vehicles that are available at reduced prices. They also provide information needed whenever the model specified
  • resulting quotes 12 are more likely to include truly competitive prices than quotes provided in response to exclusive sales leads, particularly made-to-order quotes which may be little better
  • quotes 12 provided by the franchisee are accessible to the prospective buyer
  • these quotes include information for contacting
  • the shaded area represents the sales territory of a geographically large advertizing
  • the broken line represents the limit of the area effectively covered by the cooperative's advertizing media, a metropolitan area including telephone area codes A-P.
  • the most densely populated areas have the area codes A-C.
  • clusters of dealers would preferably be assigned quote requests having some subset of the
  • New Jersey member would receive quote requests with area codes located in Pennsylvania and areas of New York state near its border.
  • Connecticut and the members on the northern edge of the New York sales territories would receive any quote requests that have upstate New York area codes.
  • co-op web sites may be implemented as pages within a particular URL-designated site.
  • the administrator may, in

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un canal transmodal journaux/Internet de demandes de tarifs pour la vente d'automobiles par des revendeurs franchisés par les constructeurs. Ce canal de demandes de tarifs fournit à tous les revendeurs membres d'une coopérative locale d'annonces publicitaires une introduction auprès de clients potentiels sans exclusivité. Ces introductions auprès de clients potentiels se produisent en réaction à des demandes de tarifs provenant d'acheteurs visitant un site web annoncé par les coopératives conventionnelles d'annonces publicitaires par voie de presse, de radio et de télévision. Ce canal fait parvenir aux membres de la coopérative la description que fait chaque client du modèle souhaité. Cette description, qui peut être un texte circonstancié n'ayant rien à voir avec les spécifications de modèle du constructeur, arrive au revendeur sous forme de demandes de tarifs. Le canal conserve en mémoire tous les tarifs reçus en réponse aux demandes des acheteurs. Les acheteurs n'ont pas de renseignements personnels à fournir aux revendeurs pour recevoir les tarifs. En outre, une demande de tarifs peut être laissée en suspens pour permettre aux revendeurs de réviser leurs tarifs initiaux. L'administrateur du canal de demandes de tarifs ne reçoit en paiement qu'une rétribution fixe pour chaque vente par le revendeur qui fait une vente. Ainsi, l'administrateur reste indépendant aussi bien des revendeurs que du fabricant, et il peut protéger les acheteurs en sanctionnant les revendeurs dont il s'avère qu'ils fournissent aux demandes de tarifs des réponses tardives, inadéquates ou induisant en erreur.
PCT/US2000/031628 1999-11-19 2000-11-17 Procede et dispositif de canal transmodal de demandes de tarifs WO2001037177A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CA002392186A CA2392186A1 (fr) 1999-11-19 2000-11-17 Procede et dispositif de canal transmodal de demandes de tarifs
AU16193/01A AU1619301A (en) 1999-11-19 2000-11-17 Method and apparatus for a trans-modal quote request channel

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US44378899A 1999-11-19 1999-11-19
US09/443,788 1999-11-19

Publications (1)

Publication Number Publication Date
WO2001037177A1 true WO2001037177A1 (fr) 2001-05-25

Family

ID=23762209

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/031628 WO2001037177A1 (fr) 1999-11-19 2000-11-17 Procede et dispositif de canal transmodal de demandes de tarifs

Country Status (3)

Country Link
AU (1) AU1619301A (fr)
CA (1) CA2392186A1 (fr)
WO (1) WO2001037177A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9391827B1 (en) 2006-04-20 2016-07-12 Google Inc. Conditional audio content delivery method and system

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5842178A (en) * 1996-02-22 1998-11-24 Giovannoli; Joseph Computerized quotation system and method
US5978799A (en) * 1997-01-30 1999-11-02 Hirsch; G. Scott Search engine including query database, user profile database, information templates and email facility
US6064981A (en) * 1999-06-17 2000-05-16 Barni; Neil A. Method for online display and negotiation of cargo rates
US6078906A (en) * 1995-08-23 2000-06-20 Xerox Corporation Method and system for providing a document service over a computer network using an automated brokered auction

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6078906A (en) * 1995-08-23 2000-06-20 Xerox Corporation Method and system for providing a document service over a computer network using an automated brokered auction
US5842178A (en) * 1996-02-22 1998-11-24 Giovannoli; Joseph Computerized quotation system and method
US5978799A (en) * 1997-01-30 1999-11-02 Hirsch; G. Scott Search engine including query database, user profile database, information templates and email facility
US6064981A (en) * 1999-06-17 2000-05-16 Barni; Neil A. Method for online display and negotiation of cargo rates

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9391827B1 (en) 2006-04-20 2016-07-12 Google Inc. Conditional audio content delivery method and system

Also Published As

Publication number Publication date
AU1619301A (en) 2001-05-30
CA2392186A1 (fr) 2001-05-25

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