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WO2001008413A1 - Technique publicitaire - Google Patents

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Publication number
WO2001008413A1
WO2001008413A1 PCT/AU2000/000879 AU0000879W WO0108413A1 WO 2001008413 A1 WO2001008413 A1 WO 2001008413A1 AU 0000879 W AU0000879 W AU 0000879W WO 0108413 A1 WO0108413 A1 WO 0108413A1
Authority
WO
WIPO (PCT)
Prior art keywords
data
station
person
distanced
vehicle
Prior art date
Application number
PCT/AU2000/000879
Other languages
English (en)
Other versions
WO2001008413A9 (fr
Inventor
Barry John Taylor
Original Assignee
Microvision Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AUPQ1785A external-priority patent/AUPQ178599A0/en
Priority claimed from AUPQ5923A external-priority patent/AUPQ592300A0/en
Application filed by Microvision Ltd filed Critical Microvision Ltd
Priority to GB0109855A priority Critical patent/GB2358756B/en
Priority to AU59541/00A priority patent/AU5954100A/en
Publication of WO2001008413A1 publication Critical patent/WO2001008413A1/fr
Publication of WO2001008413A9 publication Critical patent/WO2001008413A9/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G06Q20/123—Shopping for digital content
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G06Q20/123—Shopping for digital content
    • G06Q20/1235—Shopping for digital content with control of digital rights management [DRM]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4524—Management of client data or end-user data involving the geographical location of the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/002—Special television systems not provided for by H04N7/007 - H04N7/18

Definitions

  • THIS INVENTION relates to the transmission of data between two or more distanced stations.
  • the invention is directed to a method for compressing, transmitting and downloading data such as full motion video and CD quality audio and finds especial use as an automated method of advertising and purchasing over a telecommunication medium, especially a visual medium such as television or other visual display medium or the Internet, where the data is transmitted from a first, usually static, remote location to one or more, usually mobile, locations such as a vehicle.
  • the invention is not to be regarded as limited to such applications and includes within its scope the transfer of any data between two or more distanced stations.
  • the first disadvantage is that, with television advertising, all advertising is programmed for a particular timeslot. Unless the public happen to be viewing the television at that particular time, they will not view the advertisement. This problem is somewhat reduced on the Internet as advertisements can be displayed continuously but, nevertheless, there is little control as to when any particular person views a particular advertisement.
  • a further disadvantage, applicable to either form of advertising, is that there is virtually no ready means by which such advertising can be viewed while traveling in a train, bus, taxi, plane, etc. In this regard, although vehicles can be equipped with television receivers, the above-mentioned disadvantages remain of only receiving a particular advertisement in a particular timeslot.
  • This problem may be partially resolved by placing the advertisements on an audio or video tape for playback on a device positioned in the vehicle.
  • the advertisements are limited to those recorded on the tape and thus cannot be changed quickly; even if a number of pre-recorded tapes are present, it is not always convenient for the operator of the vehicle to change a tape, especially while the vehicle is in motion.
  • a method of transmitting data over a telecommunication medium for a person to receive said data at a distanced station including:
  • said distanced station is a mobile station.
  • said mobile station is a vehicle such as a train, bus, taxi, boat, plane or other form of transport.
  • said telecommunication medium is selected from a cellular or "wireless" telephone network.
  • said data is compressed and transmitted as digital data.
  • said receiver is a computer located at said distanced station which stores received said data on a mini disc drive and then replayed on said broadcast means.
  • said broadcast means is a visual display means.
  • said visual display means is a video display unit.
  • transmittal of said data and receipt by said receiver can be controlled by said controlling means to be received by a single recipient, or to a targeted select group of recipients, or to any number of parties who have access to a said receiver.
  • said controlling means determines said sequencing and/or broadcast of said data dependent on location of said distanced station.
  • activation of said controlling means is by the electrical system of said mobile station.
  • said activation of said controlling means is undertaken without direct intervention by a driver of said mobile station.
  • said distanced station is a mobile station
  • global positioning satellite technology is used to determine said location of said mobile station.
  • said source of data is a dedicated source of data.
  • said data is advertising material.
  • said method when used as an advertising medium, said method includes a secure facility for said person to purchase goods or services displayed on said display means.
  • said facility is a transaction device as described in the International
  • said facility includes a validation means whereby positive identification of said person can be made.
  • said validation means includes biometric data of said person.
  • said validation means includes only a part of said biometric data together with a date and time stamp.
  • said validation means is a code transmitted to the vendor which is not calculated in any conventional manner; any unauthorized user who intercepts that information only receives a coded version of the biometric data which cannot be used for a later, fraudulent, transaction.
  • a further option of the present invention is the transmission of an onscreen overlay of real time data such as stock market information, news and weather reports.
  • FIGS. 1 to 4 An overview of a preferred embodiment of the present invention will now be described with reference to the accompanying FIGS. 1 to 4, wherein:
  • FIG.1 is a diagrammatic representation of how advertising material is obtained and transmitted according to the present invention for viewing in a vehicle such as a taxi;
  • FIG. 2 is a diagrammatic representation of how the advertising material transmitted according to FIG. 1 is received and viewed in a taxi;
  • FIGS. 3 and 4 are diagrammatic representations of a procedure whereby the operational status of a vehicle such as a taxi is monitored to determine whether advertising material should be displayed, or changed, or the display unit shut down until a predetermined operational status of the vehicle is reached.
  • FIG. 1 illustrates the overall configuration of the present invention whereby a central computer system (CCS) (1) is connected to a multitude of Network Termination Points (NTP) (2) via a Wide Area Network (3) . Each NTP (2) is then connected to a respective in-vehicle computer system (9) via a telecommunications link (4).
  • the telecommunications link (4) may be a cellular telephone system, a wireless radio communications system or a hard wired connection.
  • the CCS (1) stores in a database all of the in-vehicle system status, for each in-vehicle system (9) which is configured to be in the network. In addition, the CCS (1) stores the usage data from each in-vehicle system (9) for later retrieval, reporting and for financial transactions such as invoicing for advertising time.
  • Video files, containing advertisements and/or other information to be broadcasted to a vehicle(s), are supplied from an advertising agency (5) on any appropriate form of electronic media (6), including tape, cassette or digital video, which may be transmitted to the CCS (1) as a computer file, or stored on a disk, compact disk or other storage device.
  • a facility of the CCS (1) converts the received advertisements and/or other information to a compressed digital file (7) using means such as MPEG, Wavelet or other known in the art digital compression and conversion techniques.
  • This compressed digital file (7) is given a unique identifier and then stored by the CCS (1), for later forwarding to the in-vehicle computer (9).
  • CCS (1) also includes a database which is programmed with the identification of each compressed video file (7), details of each NTP (2) and of each in-vehicle computer system (9).
  • Instructions on which advertisement is to be displayed, the identity of the vehicle(s) to receive the advertisement and the time(s) and date(s) for transmission of the advertisement are provided by the advertising agency (5).
  • the CCS (1) then transmits the compressed video file (7) to the NTP (2) in accordance with this preset time/date schedule.
  • the NTP (2) then stores the compressed video file (7), in preparation for downloading to the in-vehicle computer system (9).
  • each vehicle to receive the advertisements is equipped with a computer system (9), data storage device (12), video screen (13), vehicle management system (14), power supply (15), global positioning system (GPS) (10), telecommunications system (16), an electronic funds point of sale terminal (19) and door-sensing switches (31).
  • a computer system (9), data storage device (12), video screen (13), vehicle management system (14), power supply (15), global positioning system (GPS) (10), telecommunications system (16), an electronic funds point of sale terminal (19) and door-sensing switches (31).
  • the storage device (12) which is either a disk drive or an electronic storage device, contains the start-up sequence for the in-vehicle computer (9) which includes loading the operating program to begin transmission of the advertisements.
  • the GPS (10) provides a continual output of geographical location data of the vehicle to the computer (9).
  • the video screen (13) includes touch screen inputs, so that a system user or vehicle passenger can enter commands in response to prompts or display buttons on the video screen (13).
  • the display of the screen (13) can be split into various segments, which can include moving display banners across the top, bottom, or any part of the video screen, such options being readily known in the art.
  • the electronic funds transfer point of sale terminal (19) enables a passenger in the vehicle to make purchases or order goods and services, in response to the display of advertising on the video screen (13). Payment can be made by any combination of credit cards or debit cards of a magnetic stripe type, or by using electronic smart cards which store the user's account and identification details.
  • the door-sensing switches (31) detect the open or closed position of the vehicle doors. When a door is opened, if the audio has been previously muted, or the video has been previously stopped, by the operation of buttons (17) and/or (18), the vehicle management system (14) sends a signal (37) to the computer (9). This signal (37) initiates resumption of the programmed sequence of advertisements to the video display screen (13) and the audio is be returned to its preset volume level.
  • Each vehicle also includes control buttons (17) and (18) to control the audio and video inputs respectively.
  • These controls (17) and (18) can be located in either the driver's compartment, the passenger compartment, or both of the vehicle.
  • button (17) When button (17) is pressed, the audio is muted.
  • button (18) When button (18) is pressed, the video display is stopped and a static screen display remains on the video screen (13). If button (17) is pressed after the audio has been previously muted, then the audio returns to its preset volume level. If button
  • the vehicle management system (14) In use (FIGS. 3 and 4), the vehicle management system (14) detects the starting (21) of the vehicle's engine and applies a delay (22) of about 60 seconds to the initial start up sequence of the computer system (9). On expiration of the delay (22), if the vehicle's engine is still running, the vehicle management system (14) initiates the start-up sequence of the computer system (9) by providing a signal (24) to an input port (26). The communications link is established and a series of handshake messages are sent between the NTP (2) and the in-vehicle computer system (9).
  • the in-vehicle computer system (9) then begins a sequence of data transmissions with the NTP (2) which includes transmitting its identity to the NTP (2) and the NTP (2) confirming the identity of the in-vehicle computer system (9) from the matrix obtained from CCS (1).
  • the initial communications sequence includes the transmission of status information about the in-vehicie equipment.
  • the in-vehicle computer system (9) will upload data from its stored tables, which can include the status of the systems in the vehicle, together with usage data on the operation of the in vehicle system, details of the vehicle and advertising run times and dates.
  • the NTP can include the status of the systems in the vehicle, together with usage data on the operation of the in vehicle system, details of the vehicle and advertising run times and dates.
  • the schedule of advertisements can be altered, depending on the vehicle's current location and direction of travel. For example, if the vehicle is in a location popular for the provision of certain wares, the sequence of advertising material transmitted is automatically adjusted to advertise such wares when the vehicle nears, and/or, enters that location. If an advertisement is displayed in direct response to the GPS location data, on completion of that advertisement, the stored sequence of advertising continues from the next advertisement in the stored matrix.
  • the vehicle management system (14) sends a signal (44) to the computer (9) to indicate that the shut down sequence is to commence.
  • the vehicle management system (14) waits for a preset delay period (45), then, if the vehicle's ignition switch is still in the off position (43), as signaled by the vehicle management system (14), the computer shutdown sequence commences.
  • the NTP (2) sends a message to the in-vehicle computer system (9) to shut down the communications link.
  • the computer (9) is de-powered.
  • the telecommunication medium can be any combination of mobile, satellite, microwave, wireless or hard wire network
  • the display means can be a traditional broad band receiver, or a visual display unit of a palmtop, laptop or desktop computer;
  • the optional facility for the person to provide the validation and other information to the vendor can include multiple card slot assemblies, each of said assemblies being specific for an individual vendor.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Signal Processing (AREA)
  • Finance (AREA)
  • Multimedia (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Marketing (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

La présente invention concerne une technique qui permet de compresser, transmettre et télécharger des données telles que des données vidéo plein écran et des données audio d'une qualité CD dans une technique informatisée de publicité et d'achats via la télévision ou Internet, dans laquelle les données sont transmises à partir d'une première localisation fixe à distance à destination d'une ou de plusieurs localisations mobiles telles qu'un ou des véhicules. La transmission et/ou la réception de ces données peuvent être initiées à partir de l'état opérationnel du véhicule. Le contenu des données transmises peut être automatiquement modifié en fonction de la localisation physique du véhicule.
PCT/AU2000/000879 1999-07-23 2000-07-21 Technique publicitaire WO2001008413A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
GB0109855A GB2358756B (en) 1999-07-23 2000-07-21 Method of advertising
AU59541/00A AU5954100A (en) 1999-07-23 2000-07-21 Method of advertising

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
AUPQ1785A AUPQ178599A0 (en) 1999-07-23 1999-07-23 Advertising in vehicles
AUPQ1785 1999-07-23
AUPQ5923 2000-03-01
AUPQ5923A AUPQ592300A0 (en) 2000-03-01 2000-03-01 Method of data transmission

Publications (2)

Publication Number Publication Date
WO2001008413A1 true WO2001008413A1 (fr) 2001-02-01
WO2001008413A9 WO2001008413A9 (fr) 2002-09-06

Family

ID=25646108

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/AU2000/000879 WO2001008413A1 (fr) 1999-07-23 2000-07-21 Technique publicitaire

Country Status (2)

Country Link
GB (1) GB2358756B (fr)
WO (1) WO2001008413A1 (fr)

Cited By (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2003025789A1 (fr) * 2001-09-17 2003-03-27 Interline Networks Pty Ltd Systeme et procede de delivrance ciblee d'un materiel promotionnel a un dispositif mobile
WO2002096004A3 (fr) * 2001-05-18 2004-02-19 Bosch Gmbh Robert Systeme permettant de detecter des parametres de contributions envoyees
EP1455294A3 (fr) * 2003-03-05 2005-11-16 Delphi Technologies, Inc. Publicité personnalisée et basée aux données geographiques pour des formats de médias à flux continu
US8060297B2 (en) 2007-12-14 2011-11-15 Microsoft Corporation Route transfer between devices
US8090532B2 (en) 2007-12-14 2012-01-03 Microsoft Corporation Pedestrian route production
US8356328B2 (en) 2008-11-07 2013-01-15 Minter David D Methods and systems for selecting content for an Internet television stream using mobile device location
US8428859B2 (en) 2007-12-14 2013-04-23 Microsoft Corporation Federated route production
US8452227B2 (en) 2008-10-31 2013-05-28 David D. Minter Methods and systems for selecting internet radio program break content using mobile device location
US8473198B2 (en) 2007-12-14 2013-06-25 Microsoft Corporation Additional content based on intended travel destination
US8793066B2 (en) 2006-06-27 2014-07-29 Microsoft Corporation Route monetization
US8793065B2 (en) 2008-02-19 2014-07-29 Microsoft Corporation Route-based activity planner
CN105824972A (zh) * 2016-04-15 2016-08-03 广东欧珀移动通信有限公司 网络广告拦截方法及装置

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2669131A1 (fr) * 1990-10-24 1992-05-15 Widmer Michel Dispositif ordinateur de telecommunication portatif.
WO1993019427A1 (fr) * 1992-03-25 1993-09-30 Singer, Gerald Systeme de publicite interactive pour terminaux en ligne
EP0649102A2 (fr) * 1993-10-15 1995-04-19 Two Way TV Ltd. Système interactif
WO1996026611A1 (fr) * 1995-02-23 1996-08-29 Motorola, Inc. Observation interactive grand angle d'emissions diffusees
WO1996034491A1 (fr) * 1995-04-24 1996-10-31 Tv Guide On Screen Systeme electronique de choix de programmes televisuels et procede permettant de passer commande de produits a distance
WO1999004568A1 (fr) * 1997-07-18 1999-01-28 Tvcompass.Com Limited Systeme de communication et procede correspondant
US6002394A (en) * 1995-10-02 1999-12-14 Starsight Telecast, Inc. Systems and methods for linking television viewers with advertisers and broadcasters

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH09244566A (ja) * 1996-03-11 1997-09-19 Sanyo Electric Co Ltd 移動体広告システム

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2669131A1 (fr) * 1990-10-24 1992-05-15 Widmer Michel Dispositif ordinateur de telecommunication portatif.
WO1993019427A1 (fr) * 1992-03-25 1993-09-30 Singer, Gerald Systeme de publicite interactive pour terminaux en ligne
EP0649102A2 (fr) * 1993-10-15 1995-04-19 Two Way TV Ltd. Système interactif
WO1996026611A1 (fr) * 1995-02-23 1996-08-29 Motorola, Inc. Observation interactive grand angle d'emissions diffusees
WO1996034491A1 (fr) * 1995-04-24 1996-10-31 Tv Guide On Screen Systeme electronique de choix de programmes televisuels et procede permettant de passer commande de produits a distance
US6002394A (en) * 1995-10-02 1999-12-14 Starsight Telecast, Inc. Systems and methods for linking television viewers with advertisers and broadcasters
WO1999004568A1 (fr) * 1997-07-18 1999-01-28 Tvcompass.Com Limited Systeme de communication et procede correspondant

Cited By (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002096004A3 (fr) * 2001-05-18 2004-02-19 Bosch Gmbh Robert Systeme permettant de detecter des parametres de contributions envoyees
WO2003025789A1 (fr) * 2001-09-17 2003-03-27 Interline Networks Pty Ltd Systeme et procede de delivrance ciblee d'un materiel promotionnel a un dispositif mobile
EP1455294A3 (fr) * 2003-03-05 2005-11-16 Delphi Technologies, Inc. Publicité personnalisée et basée aux données geographiques pour des formats de médias à flux continu
US8793066B2 (en) 2006-06-27 2014-07-29 Microsoft Corporation Route monetization
US8428859B2 (en) 2007-12-14 2013-04-23 Microsoft Corporation Federated route production
US8090532B2 (en) 2007-12-14 2012-01-03 Microsoft Corporation Pedestrian route production
US8473198B2 (en) 2007-12-14 2013-06-25 Microsoft Corporation Additional content based on intended travel destination
US8060297B2 (en) 2007-12-14 2011-11-15 Microsoft Corporation Route transfer between devices
US8793065B2 (en) 2008-02-19 2014-07-29 Microsoft Corporation Route-based activity planner
US8452227B2 (en) 2008-10-31 2013-05-28 David D. Minter Methods and systems for selecting internet radio program break content using mobile device location
US8644756B1 (en) 2008-10-31 2014-02-04 David D. Minter Methods and systems for selecting internet radio program break content using mobile device location
US8948684B2 (en) 2008-10-31 2015-02-03 David D. Minter Methods and systems for selecting internet radio program break content using mobile device location
US8356328B2 (en) 2008-11-07 2013-01-15 Minter David D Methods and systems for selecting content for an Internet television stream using mobile device location
US9232283B2 (en) 2008-11-07 2016-01-05 David D. Minter Methods and systems for selecting content for an internet television stream using mobile device location
CN105824972A (zh) * 2016-04-15 2016-08-03 广东欧珀移动通信有限公司 网络广告拦截方法及装置

Also Published As

Publication number Publication date
GB0109855D0 (en) 2001-06-13
GB2358756A (en) 2001-08-01
WO2001008413A9 (fr) 2002-09-06
GB2358756B (en) 2003-12-31

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NENP Non-entry into the national phase

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