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WO2001065442A1 - Procede et systeme de filtrage des communications, defini par un utilisateur a l'intention d'utilisateurs anonymes dans un reseau informatique - Google Patents

Procede et systeme de filtrage des communications, defini par un utilisateur a l'intention d'utilisateurs anonymes dans un reseau informatique Download PDF

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Publication number
WO2001065442A1
WO2001065442A1 PCT/US2001/005508 US0105508W WO0165442A1 WO 2001065442 A1 WO2001065442 A1 WO 2001065442A1 US 0105508 W US0105508 W US 0105508W WO 0165442 A1 WO0165442 A1 WO 0165442A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
users
communications
user group
anonymous
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2001/005508
Other languages
English (en)
Inventor
Salvatore J. Stolfo
Jonathan Smith
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
iPrivacy LLC
Original Assignee
iPrivacy LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by iPrivacy LLC filed Critical iPrivacy LLC
Priority to AU2001238588A priority Critical patent/AU2001238588A1/en
Publication of WO2001065442A1 publication Critical patent/WO2001065442A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/04—Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks
    • H04L63/0407—Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks wherein the identity of one or more communicating identities is hidden
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/10—Network architectures or network communication protocols for network security for controlling access to devices or network resources
    • H04L63/104—Grouping of entities

Definitions

  • the present invention relates generally to networks and, more particularly, to a method and system that allows users to selectively receive and respond to communications from pre-selected commercial entities, while remaining anonymous.
  • the term commercial entity includes any merchant, marketer, advertiser, manufacturer, retailer, wholesaler, consumer group, bank/financial institution, government agency, or any similar private or public institution.
  • the term computer includes any device or machine capable of accepting data, applying prescribed processes to the data, and supplying the results of the processes.
  • the term "communications network” is also meant in a broad sense, and may include any suitable technology for information transmission, including electrical, electromagnetic and optical technologies.
  • Such a communications network may link computers, e.g., a LAN or WAN.
  • an open network such as the Internet
  • the Internet, or World Wide Web continues to increase in importance as a place for business, offering a wide variety of information and services to potential customers.
  • the Internet provides opportunities to legally and illegally collect and use vast amounts of information which people consider both private and personal, and increasing concerns about privacy, fraud and security online could inhibit the continued growth of business- to-consumer "electronic commerce.”
  • This information is routinely bought and sold among parties who link and merge the information with other transaction data from other sources (i.e., "data mining") offered for sale by third parties and vendors to create a sophisticated and detailed behavior profile of users, in order to target those users for advertising.
  • data mining i.e., "data mining”
  • This unwarranted level of intrusion into the private information of a user, often unknown to the user, is perceived as a fundamental threat to personal freedoms, creating an outcry among a number of privacy groups and a potential impediment to the growth of e-commerce.
  • anonymizing agents include: "The Anonymizer,” (www.anonvmizer.com ' ); "Lucent Personalized Web Assistant” (LPWA) (www.bell- labs.com/proiect/lpwa); Privaseek's “PersonaExpress” (www.privaseeek.com); and Zero Knowledge's "Freedom.net” (www.zks.com).
  • TRUSTe a privacy seal program has been instituted by a non-profit organization, TRUSTe.
  • Member web-sites displaying the TRUSTe "trustmark" are required to adhere to established privacy principles. These principles include adoption and implementation of a privacy policy that takes into account consumer anxiety over sharing personal information online, notice and disclosure of the web-site's information collection and use practices and the opportunity for users to exercise some control over their information.
  • the present invention is a method for user- defined filtering of communications to anonymous users of a computer-based communications network comprising the steps of: shielding each user's true identity from all others having access to the network, thereby rendering the users anonymous; forming a plurality of users into at least one user group, or "selling circle”; receiving communications from a commercial entity aimed at anonymous users who are members of the user group; and transferring the communications to those anonymous users who are members of the user group such that a user's true identity is not revealed to the commercial entity or any other user.
  • the terms "user group” and “selling circle” are interchangeable.
  • the term "commercial entity” is defined as any merchant, marketer, advertiser, manufacturer, retailer, wholesaler, consumer group, bank/financial institution, government agency, or any similar private or public institution.
  • Users may also respond to communications from commercial entities while remaining anonymous, and opt out of a user group at any time, in order to discontinue receipt of further communications.
  • the communications network may be the Internet, and the commercial entities may be online merchants.
  • the anonymous users may be shopping on the Internet.
  • users may join a user group by accessing a web- site and providing an electronic mail (e-mail) address. The user's e-mail address may then be recorded, and the user may be assigned a proxy electronic mail address, so that the user's true identity is shielded from commercial entities.
  • the user's proxy e-mail address may be provided to commercial entities.
  • the present invention may also create a marketplace for user identities by enabling anonymous users to broker their true identities to commercial entities.
  • the user groups, or selling circles may be defined by a particular product type or category (i.e., cars, books, cameras etc.), a particular commercial entity (i.e., a particular online merchant, marketer, consumer group, etc.), or, more specifically, by a particular product model. Selling circles may also be formed by grouping users through data mining of anonymous user transaction data sets to establish common patterns and interests among users, or, in the alternative, by grouping online merchants through data mining of transaction data sets to establish common patterns among online merchants.
  • the invention is a system for user-defined filtering of communications to anonymous users in a computer based communications network
  • a computer based communications network comprising: a) at least one user computer connected to the network; b) at least one proxy server computer connected to the network; c) a first computer executable routine running on the proxy computer allowing users to join at least one pre-defined user group; and d) a storage for recording user data.
  • the user computer accesses the proxy server and a user can opt to join a pre-defined user group, or selling circle. Qualified commercial entities connected to the network can target the user group by sending communications to the proxy server, aimed at members of the user group.
  • the proxy server forwards the communications to users who have opted to join the targeted user group, such that the user can receive and respond to communications without revealing the user's true identity to the commercial entity.
  • the first computer executable routine may also assign a proxy e-mail address to users who have opted to join a user group, and the recorded user data may comprise both these proxy e-mail addresses and their corresponding true e-mail addresses.
  • the system may further comprise at least one web site controlled by the proxy server computer, and dedicated to at least one pre-defined user group, wherein users may access the web site in order to opt in to the user group or opt out of the user group.
  • the system may further comprise a second computer executable routine, running on the proxy computer, for creating user groups based on user provided criteria.
  • the invention is a software program implemented on a proxy server computer for user-defined filtering of communications to anonymous users of a computer-based communications network, the software program allowing the proxy server computer to: shield a user's identity from all other users with access to the network; at a user's option, accept a user in at least one user group; receive communications from the commercial entity aimed at anonymous users who have opted to join the user group; and transfer the communications to those anonymous users who have opted to join the user group. In this manner, a user's true identity is not revealed to the commercial entity or any other user.
  • the software program may further allow the proxy server computer to permit a user to opt out of a user group at any time, thereby discontinuing receipt of further communications from commercial entities.
  • FIG. 1 is a high level block diagram illustrating a computer network system of the present invention that allows users to selectively receive and respond to communications from pre-selected commercial entities.
  • FIG. 2 is table showing exemplary data found in a database used in the system of FIG. 1.
  • the present invention maintains total anonymity of users who browse and shop via the Internet, but allows users to "opt in” to a service (hereinafter "OPT IN Service”) whereby they may allow merchants or other entities to directly market to them without disclosing their private information, and without providing for the profiling of user' s behavior while they browse the Web over time.
  • OPT IN Service enables users to enjoy the benefits of direct marketing functions without disclosing their true identity. This is accomplished by providing users with the opportunity to join, or "opt in” to, a user group, or a "selling circle.”
  • a selling circle is a group of anonymous users with a common set of interests, preferred retailers and/or preferred items they are interested in receiving information about for possible purchases.
  • Anonymous users are not given access to each other's proxy identities, so they are prevented from interacting with each other.
  • they opt in to a selling circle they are not required to disclose any personal information about themselves, only their e-mail address. Instead, they are assigned a proxy identity with a new proxy email address that does not reveal their true email address or true identity.
  • This proxy email address is maintained by the OPT IN service in a secured email address mapper (SEAM) database for forwarding of email received by web merchants or advertisers.
  • SEAM secured email address mapper
  • users' true e-mail addresses are stored.
  • the OPT IN service enables users to selectively allow merchants of their choice to learn how to contact them.
  • the service can conveniently allow users to enroll online, and change any time, their participation in any particular selling circle (i.e., users may easily opt in and opt out).
  • the service can be marketed to e-comm ⁇ rce merchants who otherwise could not directly contact their anonymous customers, or potential customers.
  • the anonymous user need not supply their own demographic data to the service, because they will not be indexed in a "DEMOGRAPHIC USER GROUP," as is commonly done today often without the direct knowledge of the user. Entering an OPT IN selling circle requires and ensures anonymity and privacy of the entrants.
  • OPT IN service can visit their chosen selling circle to find ads of possible interest, or discount deals offered by merchants who can reach them via e-mails or broadcast advertising.
  • the OPT IN service can also define targeted merchant groups. This means that users can select merchants with whom they want a more direct relationship, but rather than telling the merchant their true identity, they simply join the merchant's selling circle. This concept is "reverse targeting" - allowing anonymous users to target merchants, rather than having merchants target users whose names they have purchased or acquired through prior interactions with those users.
  • FIG. 1 is a schematic diagram illustrating the principles of the present invention, as described above, in a typical Internet based service.
  • the user whose user/client computer is depicted as element 10, accesses a proxy server 12, via the Internet 20, and decides to join a selling circle 14 that includes access to or by the merchant web-site, W, displayed as element 16.
  • the user's true email address, USER1@ISP is stored in a secured database 18 (the "Secured E-mail Address Mapper" or SEAM) accessible only by the OPT IN server.
  • SEAM database 18 may be located with the proxy server 12, or at some other remote location.
  • the typical content of the SEAM is shown for the user in table form as element 30 in FIG. 2.
  • the OPT IN server generates and stores a proxy e-mail address 32 for the user for each selling circle the user joins; in this case, the user's generated e-mail address for selling circle 14, which is geared toward merchant W, is Privatel@iprivacy.com (shown as element 32 in FIG. 2).
  • Authorized merchant web-sites may now send messages to anonymous user 10 by sending e-mail to a proxy address, i.e., Privatel@jprivacy.com.
  • a mailbox 22 receives messages directed toward the address Privatel@iprivacy.com, and the SEAM 18 maps those messages to the user's true e-mail address Userl@ISP.
  • Proxy server 12 then transfers those messages to the user, without revealing the user's identity to the merchant W.
  • the proxy server 12 only requires the user's e-mail address when registering for a particular selling circle, so the user need not divulge any more information than necessary in order to receive direct marketing information from a selected merchant.
  • a retailer or advertiser When a retailer or advertiser wishes to send an advertisement to a group of prospective buyers, they simply send e-mails or advertisements to the selling circle of their choice to which they have been granted access (e.g., everyone@selling- circlel.iprivacy.com) .
  • E-mail sent to anonymous users who have opted in to the selling circle is forwarded to the true email address of the registered users by reading the intended target email addresses from the SEAM database 30, shown in FIG. 2.
  • a user's proxy email address may be sent directly to a particular retailer, who then may target that user individually by sending email directly to that proxy email address (e.g., privatel@iprivacy.com, or alternatively privatel@Selling-circlel.iprivacy.com) .
  • the email received by the OPT IN service on behalf of the anonymous user from the merchant is forwarded to the user's true email address by reading from the SEAM database.
  • Individual targeting may have certain advantages to both the retailer and the individual user.
  • the retailer may decide to have a limited promotional event, such as random drawings for prizes or discounts, and they may wish to limit the number of receiving parties by sending individual e-mails to a randomly drawn sample of selling circle members.
  • Retailers may as well be interested in paying an anonymous user for their true identity, in which case the economic advantage to the user may compel them to reveal their identity.
  • the selling circle may also be a means for creating a marketplace for buying identities, which serves the user's own economic interests, and allows the user to control their own participation in this marketplace.
  • the owner or operator of the OPT IN service can also sell access to a particular merchant's selling circle to the merchant itself. If a user opts in to a merchant's selling circle, the user is automatically assigned a proxy email for that circle that is used only by that merchant to target the user with information. The user may choose to have the e- mail sent directly to him, or only when the user visits the selling circle (for example, by browsing a web page). Internet users typically receive unsolicited e-mail (or spam mail) with little recourse but to buy and use special "filtering programs" that delete the e-mail.
  • the OPT IN service will filter all e-mail to the anonymous user, passing through only that e- mail the user has opted in to receive. Again, users can easily opt in to any selling circle they wish, and opt out of any selling circle they do not like.
  • Retailers, merchants or marketers are granted access to the selling circle by providing them with a code or certificate. Broadcast or e-mail access to the anonymous participants in the selling circle is therefore controlled by authorization mechanisms that are commonly available today. Complaints received from anonymous users or other abuses are handled by denying access to the selling circle by any abusers simply by deactivating the code or refusing the certificate previously sold or provided.
  • the list of proxy e-mail addresses of members of the selling circle can be sold to merchants, retailers or marketers on a routine basis, with updates for those anonymous users who have opted out of the selling circle. In such cases, the anonymous user's e-mail address would be expunged from the SEAM so no e-mail sent by merchants will reach him. Thus, users can turn off their participation in a selling circle as easily as joining the selling circle, at any time.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
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  • Marketing (AREA)
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  • Game Theory and Decision Science (AREA)
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Abstract

L'invention concerne un procédé et un système de filtrage des communications, défini par un utilisateur, à l'intention d'utilisateurs anonymes d'un réseau de communications informatisé. La véritable identité d'un utilisateur est cachée à tous les autres utilisateurs ayant accès au réseau, rendant ainsi l'utilisateur anonyme. Les utilisateurs forment au moins un groupe d'utilisateurs. Les communications provenant d'une entité commerciale destinées à des utilisateurs anonymes, qui ont choisis de rejoindre le groupe d'utilisateur, sont reçues par un serveur mandataire (12) et transférées auxdits utilisateurs, de manière que la véritable identité de l'utilisateur ne soit pas révélée à l'entité commerciale ou à n'importe quel autre utilisateur. Le système comprend au moins un ordinateur utilisateur (10) connecté à un réseau (20), au moins un ordinateur serveur mandataire (12) connecté au réseau (20), une première routine exécutable par ordinateur exécutée sur l'ordinateur mandataire (12) qui permet aux utilisateurs de rejoindre au moins un groupe d'utilisateurs prédéfini et une mémoire destinée à enregistrer les données des utilisateurs.
PCT/US2001/005508 2000-02-29 2001-02-22 Procede et systeme de filtrage des communications, defini par un utilisateur a l'intention d'utilisateurs anonymes dans un reseau informatique Ceased WO2001065442A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001238588A AU2001238588A1 (en) 2000-02-29 2001-02-22 Method and system for user defined filtering of communications to anonymous users in a computer network

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US51619600A 2000-02-29 2000-02-29
US09/516,196 2000-02-29

Publications (1)

Publication Number Publication Date
WO2001065442A1 true WO2001065442A1 (fr) 2001-09-07

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PCT/US2001/005508 Ceased WO2001065442A1 (fr) 2000-02-29 2001-02-22 Procede et systeme de filtrage des communications, defini par un utilisateur a l'intention d'utilisateurs anonymes dans un reseau informatique

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AU (1) AU2001238588A1 (fr)
WO (1) WO2001065442A1 (fr)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2844371A1 (fr) * 2002-09-09 2004-03-12 Anh Tuan Tran Procede et systeme pour la creation d'un nouveau type de bases de donnees contenant les adresses de courrier electronique thematiques consentantes associees aux centres d'interet des inscrits
GB2369906B (en) * 2000-08-03 2005-01-19 Nec Corp Electronic mail service system
GB2455099A (en) * 2007-11-28 2009-06-03 Really Virtual Company Ltd Providing an anonymous interaction between a user and a service provider
US9401886B2 (en) * 2012-05-30 2016-07-26 International Business Machines Corporation Preventing personal information from being posted to an internet
US20230051297A1 (en) * 2020-01-16 2023-02-16 Green Line Business Group, LLC Communication networking system

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5961593A (en) * 1997-01-22 1999-10-05 Lucent Technologies, Inc. System and method for providing anonymous personalized browsing by a proxy system in a network
US6101484A (en) * 1999-03-31 2000-08-08 Mercata, Inc. Dynamic market equilibrium management system, process and article of manufacture

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5961593A (en) * 1997-01-22 1999-10-05 Lucent Technologies, Inc. System and method for providing anonymous personalized browsing by a proxy system in a network
US6101484A (en) * 1999-03-31 2000-08-08 Mercata, Inc. Dynamic market equilibrium management system, process and article of manufacture

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2369906B (en) * 2000-08-03 2005-01-19 Nec Corp Electronic mail service system
FR2844371A1 (fr) * 2002-09-09 2004-03-12 Anh Tuan Tran Procede et systeme pour la creation d'un nouveau type de bases de donnees contenant les adresses de courrier electronique thematiques consentantes associees aux centres d'interet des inscrits
GB2455099A (en) * 2007-11-28 2009-06-03 Really Virtual Company Ltd Providing an anonymous interaction between a user and a service provider
US8812372B2 (en) 2007-11-28 2014-08-19 Really Virtual Company Limited Method of anonymising an interaction between devices
US9401886B2 (en) * 2012-05-30 2016-07-26 International Business Machines Corporation Preventing personal information from being posted to an internet
US20230051297A1 (en) * 2020-01-16 2023-02-16 Green Line Business Group, LLC Communication networking system
US12199939B2 (en) * 2020-01-16 2025-01-14 Green Line Business Group, LLC Communication networking system

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