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WO2001043014A1 - Procede et systeme servant a distribuer des messages publicitaires a des dispositifs client - Google Patents

Procede et systeme servant a distribuer des messages publicitaires a des dispositifs client Download PDF

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Publication number
WO2001043014A1
WO2001043014A1 PCT/US2000/029159 US0029159W WO0143014A1 WO 2001043014 A1 WO2001043014 A1 WO 2001043014A1 US 0029159 W US0029159 W US 0029159W WO 0143014 A1 WO0143014 A1 WO 0143014A1
Authority
WO
WIPO (PCT)
Prior art keywords
software
set forth
client device
function
mail
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2000/029159
Other languages
English (en)
Other versions
WO2001043014A9 (fr
Inventor
Paul E. Jacobs
Franklin P. Antonio
Steven Dorner
John W. Noerenberg
Jeffrey K. Belk
Benjamin P. Ogdon
Jeffrey D. Beckley
Alan Bird
John D. Boyd
John S. Purlia
William J. Rhodes
David J. Ross
Matthew J. Dudziak
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Qualcomm Inc
Original Assignee
Qualcomm Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Qualcomm Inc filed Critical Qualcomm Inc
Priority to AU11004/01A priority Critical patent/AU1100401A/en
Priority to JP2001531748A priority patent/JP2004500626A/ja
Publication of WO2001043014A1 publication Critical patent/WO2001043014A1/fr
Anticipated expiration legal-status Critical
Publication of WO2001043014A9 publication Critical patent/WO2001043014A9/fr
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G06Q10/107—Computer-aided management of electronic mailing [e-mailing]
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present assignee, QUALCOMM INCORPORATED has recently released a new version of its popular EUDORA e-mail software that is popularly known as EUDORA Adware (hereinafter sometimes referred to simply as "Adware").
  • This new Adware version of Eudora is contained within, i.e., is an integral part of, a new Eudora software product that contains the previously-referenced Payware and Freeware versions of Eudora.
  • each version of Eudora contained within this Eudora product release constitutes a separate operating mode of a single software product.
  • the Adware Version of Eudora Pro® can be activated or switched between modes either automatically, in accordance with prescribed criteria or conditions, or manually, in accordance with prescribed user actions, e.g., registration, payment, selection, etc.
  • This new Adware version of Eudora and the multi-moded Eudora e-mail software product that contains the same were motivated by a desire on the part of the present assignee to provide users with the "full feature set" afforded by the Payware version of Eudora free of charge to the users, by means of distributing advertisements paid for by advertisers to Eudora clients, thereby effectively shifting the source of payment/revenue from the users to the advertisers.
  • this new Eudora software product can be regarded as "advertiser-supported” or “advertiser-subsidized” or simply “sponsored” software.
  • ISPs Internet service providers
  • e-mail service providers charge users a flat monthly subscription fee, although some providers still charge users based on usage, e.g., additional charges for on-line time beyond a prescribed level.
  • ISPs Internet service providers
  • e-mail service providers charge users a flat monthly subscription fee, although some providers still charge users based on usage, e.g., additional charges for on-line time beyond a prescribed level.
  • a few companies have addressed the needs of this market segment by providing free e-mail service to users/subscribers who agree to receive advertisements along with their received e-mail messages. In this way, the advertisers support or sponsor the free e-mail service.
  • the present invention provides software for use on a client device that is configured for communications with at least one remote source of advertisements via a communications network.
  • the software instantiates an advertisement download function that downloads advertisements from the at least one remote source, during one or more advertisement download sessions, an advertisement storage function that stores the downloaded advertisements on a storage medium associated with the client device, an advertisement display function that effects display of at least selected ones of the stored advertisements on a display associated with the client device, and an ad link history function that generates an ad link history display window that lists links to the sources of advertisements that have previously been displayed.
  • Fig. 11 illustrates a Nag Schedule employed by the software according to the present invention
  • Fig. 12 A is a simulated screen capture of a link history window employed in an exemplary software embodiment of the present invention while
  • Fig. 12B is a dialog box reminding the user that the e-mail client according to the present invention is off-line;
  • the PlayList Request which is sent by the Eudora client to the PlayList server 302 in order to initiate the ad fetch process, is not a simple burst of binary code.
  • the PlayList Request is a block of extensible markup language (XML) code employed to provide the server 302 with sufficient information to build or select the proper New PlayList for the user.
  • the information in the PlayList Request is shown in the following table.
  • the PLS is a server side program which services HTTP requests and returns HTTP responses. It will be appreciated that each request launches a different thread, and that the data format of communications between the client and the PLS is XML-encoded in the exemplary embodiment.
  • the PLS advantageously can be instantiated using the following Java ® packages.
  • the PLS parses the XML request and builds objects that represents the client update request. It will be noted that data access is performed using SAX.
  • the PLS stores the client request information in a so-called ClientUpdate table (not shown).
  • ClientUpdate table (not shown).
  • the PlayList Request can be received from a plurality of e-mail clients residing on the client computers generally denoted lOOn through any given day.
  • the software provider advantageously can employ the following semantic to avoid repetitive Statement generation:
  • the generated PlayList determines additional ads which can be used to fill the available facetime. In other words, if the e- mail client software has remaining time to fill, the generated PlayList will automatically fill the available time with runout ads, i.e., find a run out ad which is not in the ads history and which also fits into the Goal show time left.
  • this exemplary and non-limiting embodiment of the present invention contemplates a specific communications channel between the client device and a dedicated ad server (system) for delivery of ads defined by the PlayList.
  • the PlayList Request employed by this exemplary embodiment includes both information dictating presentation of the ads and/or operation of the client device with respect to ad presentation functions, and the name and URN for ads included in a New PlayList.
  • the present invention further encompasses a system and method for distributing advertisements to client devices which have this software product installed thereon, including a PlayList server (or PlayList server system) which, in response to a PlayList Request from a particular client device that includes a client PlayList identifier, compares a client PlayList identified by the client PlayList identifier with a current PlayList (which may optionally be customized to that particular client device) stored on the PlayList server, and then sends back to the client device a New PlayList which specifies the new advertisements to be fetched by the client device, and the source addresses of the ad servers on which the specified new advertisements are stored.
  • a PlayList server or PlayList server system

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Human Resources & Organizations (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Hardware Design (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Logiciel conçu pour un dispositif client adapté pour des communications avec au moins une source à distance de messages publicitaires par l'intermédiaire d'un réseau de communications, et déclenchant une fonction de téléchargement de messages publicitaires téléchargeant des messages publicitaires depuis ladite source à distance pendant une ou plusieurs sessions de téléchargement de messages publicitaires, une fonction de mémorisation de messages publicitaires mémorisant les messages publicitaires téléchargés sur un support de mémorisation associé au dispositif client, une fonction d'affichage de message publicitaire affichant au moins des messages sélectionnés parmi les messages publicitaires mémorisés sur un afficheur associé au dispositif client, ainsi qu'une fonction d'historique des liens de messages publicitaires générant une fenêtre d'affichage de l'historique de ces liens établissant la liste des liens avec les sources de messages publicitaires que l'utilisateur a visité antérieurement.
PCT/US2000/029159 1999-12-08 2000-10-20 Procede et systeme servant a distribuer des messages publicitaires a des dispositifs client Ceased WO2001043014A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU11004/01A AU1100401A (en) 1999-12-08 2000-10-20 Method and system for distributing advertisements to client devices
JP2001531748A JP2004500626A (ja) 1999-12-08 2000-10-20 クライアント装置に広告を配布するためのｅ−メールソフトウェアおよびその方法とシステム

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
US16962299P 1999-12-08 1999-12-08
US60/169,622 1999-12-08
US20939200P 2000-06-01 2000-06-01
US60/209,392 2000-06-01
US60912300A 2000-06-30 2000-06-30
US09/609,123 2000-06-30
US67903800A 2000-10-04 2000-10-04
US09/679,038 2000-10-04

Publications (2)

Publication Number Publication Date
WO2001043014A1 true WO2001043014A1 (fr) 2001-06-14
WO2001043014A9 WO2001043014A9 (fr) 2002-07-04

Family

ID=27496857

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/029159 Ceased WO2001043014A1 (fr) 1999-12-08 2000-10-20 Procede et systeme servant a distribuer des messages publicitaires a des dispositifs client

Country Status (3)

Country Link
JP (1) JP2004500626A (fr)
AU (1) AU1100401A (fr)
WO (1) WO2001043014A1 (fr)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1434153A1 (fr) * 2002-12-24 2004-06-30 Hitachi, Ltd. Méthode pour la gestion de spots publicitaires
US6892181B1 (en) * 2000-09-08 2005-05-10 International Business Machines Corporation System and method for improving the effectiveness of web advertising
US7933802B2 (en) * 2001-08-02 2011-04-26 International Business Machines Corporation System, method, and computer program product for storing internet advertisements at a user computer

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2012108616A (ja) * 2010-11-15 2012-06-07 Sharp Corp 端末および広告配信システム

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1997040514A1 (fr) * 1996-04-19 1997-10-30 Juno Online Services, L.P. Systeme de courrier electronique avec affichage de communiques
EP0822535A2 (fr) * 1996-08-01 1998-02-04 AT&T Corp. Publicité interactive multimédia et commerce électronique sur un réseau hypertexte

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1997040514A1 (fr) * 1996-04-19 1997-10-30 Juno Online Services, L.P. Systeme de courrier electronique avec affichage de communiques
EP0822535A2 (fr) * 1996-08-01 1998-02-04 AT&T Corp. Publicité interactive multimédia et commerce électronique sur un réseau hypertexte

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6892181B1 (en) * 2000-09-08 2005-05-10 International Business Machines Corporation System and method for improving the effectiveness of web advertising
US7933802B2 (en) * 2001-08-02 2011-04-26 International Business Machines Corporation System, method, and computer program product for storing internet advertisements at a user computer
EP1434153A1 (fr) * 2002-12-24 2004-06-30 Hitachi, Ltd. Méthode pour la gestion de spots publicitaires

Also Published As

Publication number Publication date
WO2001043014A9 (fr) 2002-07-04
JP2004500626A (ja) 2004-01-08
AU1100401A (en) 2001-06-18

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