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WO2000051050A1 - Systeme et procede destines a fournir des conseils personnalises sur internet en matiere de commerce electronique - Google Patents

Systeme et procede destines a fournir des conseils personnalises sur internet en matiere de commerce electronique Download PDF

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Publication number
WO2000051050A1
WO2000051050A1 PCT/US2000/004790 US0004790W WO0051050A1 WO 2000051050 A1 WO2000051050 A1 WO 2000051050A1 US 0004790 W US0004790 W US 0004790W WO 0051050 A1 WO0051050 A1 WO 0051050A1
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Prior art keywords
user
database
products
product
preferences
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Ceased
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PCT/US2000/004790
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English (en)
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WO2000051050A9 (fr
Inventor
Michele Bongiovanni
Margaret Cook Galli
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Professionalshoppercom Inc
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Professionalshoppercom Inc
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Priority to AU35026/00A priority Critical patent/AU3502600A/en
Publication of WO2000051050A1 publication Critical patent/WO2000051050A1/fr
Anticipated expiration legal-status Critical
Publication of WO2000051050A9 publication Critical patent/WO2000051050A9/fr
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • This invention relates generally to the field of sales and marketing, and in particular, to a personalized e-commerce shopping system for providing recommendations to individuals based on their corresponding profiles and preferences.
  • a more specific object of the invention is to provide a system and method for providing personalized e-commerce recommendations for products and services via the Internet based on profiles and preferences supplied by individual shoppers.
  • Yet another object of the invention is to provide a system that offers a personalized e- commerce shopping experience, wherein individuals can search for and purchase products and services corresponding to personalized preferences for themselves or for their friends and family.
  • a further object of the invention is to provide a system that offers on-line personal shoppers who can interact with the users in real time in order to fulfill their shopping and service needs.
  • a still further object of the invention is to provide a system that offers on-line personal shoppers who are located in various geographic locations in order to fulfill shopping and service needs in areas remote to the user.
  • a personalized shopping system i s provided, configured to generate e-commerce recommendations for products and/or services via the Internet, based on either an automated, semi-automated, or manual selection process, so that individuals can search, view, and purchase products and services that are distinctly tailored to their individual tastes and preferences.
  • users are enabled to enter personal data and create shopping profiles for themselves and others, wherein suggestions are provided by the system based on products and services that correspond to their unique profiles.
  • users access the personalized shopping system of this invention in order to search or view products and services from a database system.
  • the products offered here via the database system are typically configured to have preference and attribute criteria so that specific products with preferences and/ or attributes that most closely match users' tastes and interests can be recommended. Once a desired product is found, the user may then purchase the item(s) via an e-commerce site.
  • a user that provides the system with information detailing his or her interest in golf may receive product recommendations related to the categories of golf.
  • a user may supply more complex information such as his or her preferred merchant, clothing sizes, favorite colors, clothing style preferences, etc., wherein products that specifically match those criteria are provided as recommendations to the user.
  • the database system is configured to store a plurality of products, and for each product associate one or more of a plurality of categories, attributes, preferences, etc., so the products can thereafter be recommended on a personalized basis to shoppers based on these associations, as described above.
  • a professional shopper may be consulted to provide the user with a more personalized or sophisticated service.
  • Such professional shoppers may even be specialized local or international shoppers / concierges for assisting users with their specific needs around the world.
  • a local professional shopper who has expertise with shopping, entertainment, or other services in a particular small town can offer his or her services via the system of this invention.
  • a plurality of professional shoppers performing concierge type services become affiliates with the system. Users may then access the services of the concierge via the system. In exchange for referring affiliate concierge services to the users the system calculates a referral or commission fee that is charged to the affiliate.
  • FIG. 1 shows a block diagram of the personalized electronic commerce shopping system, according to one embodiment of the invention
  • FIG. 2 shows a more detailed view of the database system of Fig. 1 , according to one embodiment of the invention
  • FIG. 2b illustrates a data entry form, where product information and relationships for one corresponding product from the product database is entered, according to one embodiment of the invention
  • FIG. 3a illustrates the Internet home page user interface provided to users (shoppers) accessing the system, according to one embodiment of the invention
  • FIG. 3b is a flow diagram that illustrates the steps that may be performed by the system when a user enters the home page of the system, according to one embodiment of the invention
  • FIG 4a illustrates the search user interface web page of the I-Shop section of the system, according to one embodiment of the invention
  • FIG. 4b illustrates a profile data entry web page of the I-Shop section of the system, according to one embodiment of the invention
  • FIG. 4c illustrates a first preferences data entry web page for female users (shoppers) of the system, according to one embodiment of the invention
  • FIG. 4d illustrates a second preferences data entry web page for female users (shoppers) of the system, according to one embodiment of the invention
  • FIG. 4e illustrates a first preferences data entry web page for male users (shoppers) of the system, according to one embodiment of the invention
  • FIG. 4f illustrates a second preferences data entry web page for male users (shoppers) of the system, according to one embodiment of the invention
  • FIG. 5a illustrates the main user interface web page of the Gift-Shop section of the system, according to one embodiment of the invention
  • FIG. 5b illustrates the calendar user interface web page of the Gift-Shop section of the system, according to one embodiment of the invention
  • FIG. 5c illustrates the calendar event set-up user interface web page of the Gift-Shop section of the system, according to one embodiment of the invention
  • FIG. 5d illustrates the main user interface web page of the Local-Shop section of the system, according to one embodiment of the invention
  • FIG. 5e illustrates the user interface web page of an example local professional shopper, according to one embodiment of the invention
  • FIG. 6 illustrates a flow diagram of the relevant steps taken by the users (shoppers) when using the system, according to one embodiment of the invention
  • FIG. 7 illustrates a flow diagram of the relevant steps taken by the professional shoppers (administrators) when using the system to respond to user (shopper) requests, according to one embodiment of the invention.
  • FIG. 8 illustrates a flow diagram of the relevant steps used by the personalized e- commerce system of this invention, according to one embodiment of the invention.
  • a personalized electronic commerce (e-commerce) shopping system 100 for providing e-commerce content that is personalized to the unique preferences or criteria of individual shoppers (users).
  • personalized shopping system 100 is configured to generate e-commerce recommendations via the Internet, based on either an automated, semi-automated, or manual selection process, so that individuals can search, view, and purchase products that are distinctly tailored to their individual tastes and preferences.
  • users are now able to enter personal data and create shopping profiles for themselves and others, wherein suggestions are provided by the system based on products and services that correspond to their unique profiles.
  • the system described herein can employ telecommunication links other than the Internet.
  • the system of this invention can similarly be adopted to provide personalized suggestions for products and services other than e-commerce content.
  • personalized shopping system 100 comprises an administration component 106, a database system 108, a Web server component 1 12, and an e-commerce component 110.
  • the administration component facilitates the manipulation of product data, wherein the products stored in database system 108 are assigned categories, preferences, relationships, and other criteria for subsequent use by shoppers and administrators of the system. Specifically, these assignments influence the personalized shopping experience of individual users because the system matches the unique profiles of users with the unique criteria assigned to each product in the database system. The products having criteria that match the profiles of a particular one or more users become that users' product recommendations. Certain administrators, such as professional shoppers, also use the administration component as a tool when suggesting products to individual shoppers.
  • Database system 108 provides storage for the above-mentioned product associations and relationships generated via the administration component.
  • database system 108 stores other necessary data, including actual product and service information, so that search operations, among other tasks, can subsequently be employed.
  • the product and service information is imported into the database system via merchant component 102.
  • the merchant component is an external component linked to product data from a plurality of external vendors both on and off the Internet. The functionality and structure of the database system will be described in more detail below with reference to Fig. 2.
  • Web server component 112 is configured to communicate with database system 108, administration component 106, and e-commerce component 110, and also allows the system to interact, via the Internet 150, with the shoppers (users), and professional shoppers (administrators), shown respectively in Fig. 1, as users 118a- 118c and professional shoppers 120a- 120c.
  • web server component 112 comprises a user (shopper) interface component 114, which interfaces with users 118a-l 18c, and a professional shopper / local / international concierge interface component 116, wh i ch interfaces with professional shoppers and/or concierges 120a-120c.
  • the term professional shopper, personal shopper and concierge may be used interchangeably. These interfaces enable users and administrators to access and communicate with the shopping system of this invention.
  • interface components 114 and 116 comprise web pages published via a Website located on web server 112.
  • users 118a- 118c can access the personalized shopping system of this invention in order to search or view products and services from database system 108.
  • the products offered here via the database system are typically configured to have preference and attribute criteria so that specific products with preferences and/ or attributes that most closely match users' tastes and interests can be recommended.
  • e-commerce component 1 10 the user may then purchase the item(s) via e-commerce component 1 10, which either directly processes the sale or forwards the user to an external e-commerce site which in turn processes the sale.
  • database system 108 can be configured to operate via Microsoft SQL Server and Microsoft Site Server.
  • the administration component, the web server software, and other high level aspects of the system may utilize COM objects, XML streams, SMTP service, and MTS.
  • the interface components of this system can be implemented with Visual Basic, JavaScript, HTML, ASP, etc.
  • the system of this invention is not dependent on any of the above listed components and can be implemented in numerous other fashions
  • Database system 108 comprises databases 200-216, including a products and services (items) database 200, a categories database 202, an attributes database 204, a preferences database 206, a user database 208, a merchant database 210, an administrators / professional shopper database 212, an orders database 214, and an activity database 216.
  • Product database 200 is configured to store information and relationships associated with each of the products within the system.
  • An example database table, which stores such product information, is shown as product information table 218.
  • Product information table 218, represents the specific data fields used for storing each product in the product database.
  • each product in the product database has entries corresponding to the data fields in product information table 218.
  • each product in the product database comprises an 'UemID' field, which stores for each product a unique number identifying that product from the other products in the database.
  • information table 218 comprises (1) an JtemName' field, for storing the name of each product, (2) a 'Description' field, for storing a description of each product, (3) an JtemURL' field, for storing an Internet URL referencing an e-commerce site selling such a product, (4) an 'Image' field for storing an image for each product, (5) a 'Brand' field, for storing the brand name or other distinctive feature for each product, (6) a 'MerchantID' field, for storing links to the one or more merchants that sell such a product, (7) a 'Price' field, for storing the price of each product, (8) a 'categories' field for storing links to the plurality of categories co ⁇ esponding to each product, (9) an 'attributes' field for storing links to the plurality of attributes corresponding to each product, (10) a 'preferences' field for storing links to the plurality of preferences corresponding to each product, and (11) a Jtem
  • shopping system 100 is configured to provide personalized shopping experiences to the individual users (shoppers) who access the system. This is accomplished primarily via a two-stage process. Illustratively, users first access the shopping system and provide database system 100 with responses to a plurality of queries. Such queries may include data, including those relating to individual profile information, personal preferences, hobbies, etc. The specific queries and information requested, according to one embodiment of the invention, will be described in more detail below. Second, once the database system has the requested information, the user may then search for or request products, which are provided by the system or by a professional shopper based on relationships between the products in the database system and the information supplied by the user.
  • a user that provides the system with information detailing his or her interest in golf may receive product recommendations related to the categories of golf.
  • a user may supply more complex information such as his or her clothing sizes, favorite colors, clothing style preferences, etc., wherein products that specifically match those criteria are provided as recommendations to the user.
  • complex information such as his or her clothing sizes, favorite colors, clothing style preferences, etc., wherein products that specifically match those criteria are provided as recommendations to the user.
  • product database 200 is configured to associate with each product, one or more of a plurality of categories, attributes, preferences, etc., so the products can thereafter be recommended on a personalized basis to shoppers based on these associations, as described above.
  • Product database 200 as well as other databases within the database system, generates and stores such associations, according to one embodiment of the invention, via relational database relationships, such as one-to-one, many-to-many, and one-to-many relationships. The use and creation of such relationships is commonly understood to those skilled in the art and will not be described further.
  • product information table 2128 five database relationships are shown. These include (1) a relationship between product information table 218 (categories entry) and categories database 202, wherein each product is linked to one or more categories, (2) a relationship between product information table 218 (attributes entry) and attributes database 204, wherein each product is linked to one or more attributes, (3) a relationship between product information table 218 (preferences entry) and preferences database 206, wherein each product is linked to one or more preferences, (4) a relationship between product information table 218 (related items entry) and product database 200, wherein each product is linked to one or more related products, and (5) a relationship between product information table 218 (merchant entry) and merchant database 210, wherein each product is linked to one or more merchants.
  • the user profiles which are stored in users database 208, each have relationships with preferences database 206, activity database 216, orders database 214, and professional shoppers database 212. These relationships will be explained in more detail below.
  • Categories database 202 is configured to store a plurality of category and subcategory data, so that each product in the product database can be organized and indexed according to one or more of these categories.
  • a cookbook may be assigned to the category of 'Books' and subcategory of 'Cookbooks'.
  • the same cookbook may be deemed appropriate as a Mother's Day present, it can also be assigned to the category of Occasions' and subcategory of 'Mother's
  • Attributes database 204 is configured to store various attribute values so that notable aspects and attributes can be assigned to each of the products in the product database. Attributes are different from categories in that attributes represent aspects of a particular one product, whereas categories represent groupings by which many products can be sorted and indexed. Illustratively, with continued reference to the cookbook product of Fig. 2b, as discussed above, attributes for that book may include the name of the author, the type of book, such as 'paperback,' or even the type of person typically most interested in such a book, including 'him,' 'her,' or even 'young-adult,' 'student,' etc. These attributes are useful for many reasons. First, products can be indexed and searched according to these attributes, similar to categories. Second, the database system is better able to provide recommendations to users (shoppers) if their attributes match the attributes of a product. Also, users or even professional shoppers may find these attributes helpful when determining whether to purchase or recommend the product.
  • Preferences database 206 is configured to store information regarding the preferences of different types of users (shoppers). As will be described in more detail below, a user upon accessing the system is instructed to create a personal profile so that the database system can thereafter provide a selection of personalized product recommendations.
  • This personal profile primarily comprises questions related to the preferences that are stored in the preferences database. Indeed, for this reason, the users database is linked to the preferences database via a one-to-many relationship, as described above.
  • the product database is also linked to the preferences database so that administrators, such as professional shoppers, can assign preferences to each of the individual products as well. Notably, unlike users, products don't actually have preferences.
  • preference entries in the preferences database may include, 'Favorite Pastime,' 'Gender,' and 'Book Preference.
  • a particular user that responds to such preference entries stating that her favorite pastime is cooking or her book preference is cookbooks may receive the cookbook of Fig. 2b as a product recommendation.
  • Product information table 218 also comprises a related items entry, which is linked, via a many-to-many relationship, to product database 200.
  • the related items entry is used to link individual products with other products in the product database based on similarities between the products.
  • Up-sell relationships correspond to items that are above and beyond, in price, quality, or other criteria, to the product that it is related to.
  • a rose flower product may be linked, via an up-sell relationship, to a perfume having a rose smell.
  • up-sell relationships are used to recommend related higher quality and more expensive products to users. It is noted of course, that any products can be recommended based on the up-sell relationship, not solely higher quality and more expensive products.
  • Cross-sell relationships correspond to a singular relationship between two products.
  • an individual buying a camera also needs film and camera batteries.
  • the camera product may be linked, via a cross-sell relationship, to such film and camera batteries. This relationship also enhances the shopping experience by providing the user with all of his or her expected shopping needs.
  • Dual cross-sell relationships represent the concept, wherein two or more products are linked to each other based on an equivalency between them. For example, a particular red evening gown can be linked to all the other same model evening gowns in other available colors. Thus, users viewing one such gown can utilize the dual cross-sell relationship to go back and forth between each of the differently colored gowns. Indeed, any two or more products that have a similarity, such as model, type, preference, attribute, category, etc., can be linked based on dual cross-sell relationships.
  • Database system 108 also comprises a merchant database 210, a professional shoppers database 212, an orders database 214, and an activity database 216, as described above.
  • merchant database 210 stores a list of all merchants or vendors that provide or sell their products via the database system. If a user (shopper) decides to purchase an item, merchant database 210 may be utilized to forward the user to the correct e- commerce Internet location or alternatively provide a physical address for off-line (non- Internet) products.
  • Professional shoppers database 212 stores a list of all professional shoppers and other administrators of the system.
  • the database stores security levels for each of the administrators and is also linked to the users database so that professional shoppers can be assigned to a plurality of shoppers to provide personalized recommendations with or without the assistance of the database system relationships.
  • Orders database 214 stores all internal orders that are handled directly by the system, as well as other e-commerce activity, such as payments for the personal services of a professional shopper. Indeed, as will be described below, individual shoppers can hire professional shoppers, via this system, for professional opinions and suggestions on shopping, traveling, entertainment, etc. In addition, a local or foreign or other specif i c type of professional shopper can be requested so that personalized information can be obtained from a person specialized in a type of product and service or particular locale.
  • Activity database 216 stores all user activity, including user input and product searches. Professional shoppers or other administrators of the system may then use this database to determine which products are popular and which database relationships should be modified, etc.
  • a user interface 300 is shown, according to one embodiment of the invention, for use by the shoppers (users) of this system.
  • interface 300 is typically provided to users 1 18a-l 18c via interface component 114.
  • User interface 300 comprises a plurality of display icons 302-312 each employed for access to different sections of the personalized shopping system.
  • display icons include I- Shop display icon 302, Gift-Shop display icon 304, Quick-Shop display icon 306, Pro's- Shop display icon 308, Personal Shopper display icon 310, and Celebrity Picks display icon 312.
  • the I-Shop section provides means for individuals to quickly and efficiently shop for themselves by searching products that most closely match their profiles and preferences. Indeed, as described above, the I-Shop section responds to a user search request by contacting the database system to match the user's profile, as well as any other supplied criteria, with corresponding products from the database. It is the task of the I-Shop section to provide users with products recommendations that are personal i zed to their individual preferences and interests. Such recommendations are typically generated by the database system via an automated process, as described in more detail herein.
  • this process of recommending personalized products to users via the database system can also be modified based on manual input provided by the professional shoppers.
  • certain search results can be first be forwarded to a live person, such as a professional shopper, who then modifies the results and sends the modified results to the user.
  • This technique can provide the user with different levels of searches, each perhaps offered for a different fee, including (1) an automated search with no input from a personal shopper, (2) a semi-automated search with some input from a professional shopper, and (3) a manual search with full input from a professional shopper and no assistance from the database system relationships.
  • a full manual professional shopper search is provided via the professional shopper section of this system, according to one embodiment of the invention.
  • the Gift- Shop section provides a similar form of personalized shopping, but for gift purchases, such as by searching for products that match the profiles of friends and family.
  • a calendar and event set-up feature is provided, as will be described below with reference to Figs. 4c and 4d, which enables shoppers to schedule events and keep track of shopping excursions.
  • the personalized product search results provided via the I- Shop and Gift-Shop sections are typically based on the category, preference, and attribute associations made in the database system, as described above.
  • the Gift-Shop section is particularly desirable because it enable users to execute multiple profile attribute searches, based on the multiple profiles entered for each of the user's friends and family members, etc.
  • the display allows a user to store a profile comprising preferences and individual characteristics.
  • the system allows a user to store profiles comprising preferences and individual characteristics of others including friends and families as will be explained in more detail below.
  • users may allow other users to access their profiles by disclosing an authorization code or pal code. Each user who has authorization to access another user's profile may then conduct a search for products and services for the other user based on the accessed profile information.
  • the Personal shoppers section comprises one of many possible interactions with a live professional shopper. Depending on the user's (shopper's) needs, he or she may consult or communicate with a professional shopper for e-commerce products/services, for offline shopping needs, or even for local or remote concierge services, wherein a professional shopper with particular expertise of a local area may be consulted.
  • the professional shoppers may or may not utilize the database system relationships for assistance with the selection of their recommendations.
  • a flat fee is charged for each search request sent to a professional shopper, regardless of the amount of time or sophistication of the search. Of course, it is understood that any other fee structure can be implemented as well.
  • the professional shoppers section can provide interaction with many different types of professional shoppers (i.e. local or international concierges).
  • the system can be configured to contact professional shoppers from many different physical locations. Therefore, a user from New York, for example, may contact a professional shopper also from New York to get expert advice on local shopping.
  • a user from New York can specifically contact a remote professional shopper in another city or country to get expert shopping advice and services for that location.
  • the system of this invention can connect users with administrators or professional shoppers anywhere around the world to get expert advice or purchase products and services on anything, including shopping, renting, traveling, entertainment, eating, culture, religion, education, etc.
  • users can contact professional shoppers on this system for product recommendations for a party or reception.
  • the recommendations may list specific types of wine, flowers, food recipes, ingredients, caterers, etc.
  • the Quick-Shop section is configured with more detailed search tools, so that individuals who know what they wish to purchase can quickly find the precise products or services.
  • the Quick-Shop section allows users to search for products by type of item, by brand name, by merchant, etc.
  • the Pros' Shop Section lists general product recommendations that are not necessarily personalized to any individual user. Rather, this section offers gift ideas and other products that professional shoppers believe to be in style, part of the latest technology, etc. Similarly, the Celebrity picks section also provides general product recommendations, typically by celebrities, or guest writers, where the latest products and gift ideas are displayed for users to view or purchase.
  • ⁇ there may be additional sections and services offered by the system.
  • the section may include promotional vehicles and opportunities for merchants to showcase the uniqueness of their business.
  • affiliate professional shoppers employ the system as affiliates.
  • Such affiliate professional shoppers may be accessible via the system to any user who requires their services or expertise.
  • the system then associates a referral fee based on the transaction performed between the affiliate professional shopper and the user.
  • the affiliate professional shopper may be located remotely from the user in another city or country and can provide concierge type services for the user
  • shoppers can access the personalized shopping system of this invention v i a interface component 114, such as with user interface 300, in order to create a profile and search for products via one of the above-mentioned sections.
  • a shopper wish to interact with one or more live professional shoppers, he or she may do so by communicating with the professional shopper via professional shopper interface component 116, or by some other means, such as direct e-mail.
  • professional shopper interface component 116 or by some other means, such as direct e-mail.
  • figs. 4a-4f and 5a-5c illustrate various interfaces that may be provided to the users throughout the system of this invention, according to one embodiment.
  • a user accessing the system from home page user interface 300 has a plurality of choices, as described above. These include, among other choices, accessing the I- Shop section at step 322, the Gift-Shop section at step 324, the Personal Shopper section at step 326, and the Quick-Shop, Pros' Shop section 328, and Celebrity Picks sections at step 328.
  • the system allows individual users to, among other things, set-up or view their profile at step 330, execute a search based on their user profile at step 332, or even view event schedules, via the calendar system at step 334.
  • users can enter profiles and execute searches here to retrieve personalized e-commerce recommendations from the database system.
  • users can also access the calendar system here to view shopping schedule events for friends and family members, which will be described in more detail below with reference to Gift-Shop section.
  • a search user interface 400 is shown, where the search process of step 332 (Fig. 3b) can be employed.
  • the user first enters the identity of the person for whom the search is being executed. If the user is doing a search for herself, then she enters her own profile identification. If the search is being executed for gifts for friends or family members, etc., then their profile identification is entered. Notably, any given individual can have more than one profile. Thus, an individual can, for example, conduct searches with different profiles based on differing moods of preference changes, etc. The results for such a search are provided to the user at the bottom of interface 400, as shown.
  • a profile for that individual must be created.
  • the process of setting up a profile and corresponding preferences at step 330 is illustrated with reference to Figs. 4b-4f.
  • Fig. 4b shows interface 402, where the initial profile information is entered, including name, address, e- mail, and other contact information, as well as passwords, usernames, etc.
  • the system provides the user with a plurality of preference queries, as shown in figs. 4c-4f. For example, men and women as well as children of different ages can be provided with different queries, as well as people of differing cultures, locations, etc.
  • females are provided with the queries as shown on interfaces 404 and 406, of figs 4c and 4d, respectively.
  • males are provided with the queries as shown on interfaces 408 and 410, of figs. 4e and 4f, respectively.
  • a female user may inform the system that she likes Blues/Jazz as a music preference, tennis as a sport preference, cooking as a favorite pastime, and comedies as a movie preference. Further, that female user may also inform the system that she is sized to wear a small casual shirt, a size 2 suit or dress, a small casual skirt or pant, a 7-8 shoe size., and for each item the user may specify a preferred list of merchants or vendors etc.
  • the system records such information for future personalized product recommendations.
  • the system knows to specifically retrieve only skirts with a small size from a particular list of vendors. Similarly, the same woman looking for recent music recordings will primarily be shown blues/jazz music. In this fashion, the products that are recommended by the system correspond to the preferences of the user. It is noted as well, that more complex preferences can be entered into the user prof i les and more detailed product recommendations in turn can be provided by the system. For example, users can provide the system with complex personality traits, taste preferences, background, experience, etc., wherein the system reacts to the information by providing personalized recommendations that correspond to the supplied data. According to one embodiment, live professional shoppers continuously interact with and update the system to ensure that the products that are recommended are in tune with the users' preferences.
  • the system enables users to set up profiles for friends and family members and also create event and shopping excursions based on birthdays, anniversaries, or other occasions.
  • the main web page interface 500 of the Gift-Shop section is shown, according to one embodiment of the invention, where profiles can be created via profile link 502, events can be established via event links 506, the calendar system can be accessed via calendar link 504, etc.
  • a user with an authorization code to access another user's profile can dispose with the process of setting up a profile for a friend and instead access the friend's profile via the authorized access code or pal code.
  • the users may establish profiles individually for a plurality of friends and family members, such as by selecting profile link 502.
  • profiles can be established so that individual users can be reminded when and for whom gift purchases are needed.
  • interface 520 is shown as one user interface embodiment for inputting event information in order to establish such an event.
  • the calendar system can be accessed at step 334 for monitoring or adjusting the events that were created at step 340.
  • a monthly, weekly, daily, or other view can be provided so that users have a visual perspective of upcoming events and shopping excursions.
  • a reminder system can be provided, wherein at step 342 the system reminds users of approaching shopping events.
  • a reminder system can return reminder results to users by e-mail or notify users when they access the system.
  • the reminders may include product recommendations based on the profile of the gift recipient, the selected price range, and the type of event.
  • the system enables users to directly communicate with live professional shoppers, or alternatively submit search requests for manual processing by such professional shoppers. These tasks are employed at step 328. Thus, when executing a complicated search or looking for a more personalized product recommendations, direct communication with a professional shopper at step 328 is possible.
  • a plurality of product recommendations are forwarded to the user for viewing at step 344.
  • the products are forwarded to users via e-mail.
  • the products are forwarded to an on-line Internet user account, wherein the user must access his or her account to view the recommendations.
  • the product recommendations can be provided with hypertext links to enable users to quickly access the corresponding e-commerce sites should they wish to purchase the product(s). Indeed, if the user is satisfied and wishes to purchase one or more of the products, he may continue to the e-commerce section at step 346.
  • Local Shop / International Shop section is accessed, wherein similar to the personal shopper section, users may communicate with professionals for assistance with purchasing products or fulfilling service requests.
  • local / international shop section comprises shoppers not employed by the system, but rather freelancers or other external service providers.
  • the system of this invention may take a commission or other fee in exchange for providing the connection and communicative environment between the users and local / international shoppers.
  • Fig. 5d a main web page 560 for the local shop section, according to one embodiment of the invention, is shown.
  • a sample interface web page 580 of a professional shopper is
  • the database system via the administration database, keeps track of all services and product recommendations offered by each professional shopper. In this manner, the system can track the professional shoppers activity and charge the appropriate fee. Furthermore, statistical information can be offered to users to gauge the reliability and rating of each shopper.
  • a shopper is described accessing the system via interface component 114 in order to create a personalized profile and execute a search for personalized e-commerce product recommendations.
  • step 600 the user (shopper) logs on to the system Website and selects his or her desired shopping experience.
  • shopping experiences comprise the I-Shop section, the Gift-Shop section, the Personal Shopper section, etc. If the user selects the I-Shop or Gift-Shop sections, then the system forwards the user to step 602, below. If the user selects the personal shopper section, the system forwards the user to step 610.
  • step 602 if the user is new to the system, he or she first establishes a profile along with preference information. These preferences indicate what hobbies or personal interests an individual may have. Also, the preferences provide the system with the user's clothing sizes, culture, background, etc. Thus, the system can potentially query the user of nearly every interest and personal aspect so that he or she is as a unique part of the system, different and distinct from nearly all other users.
  • the user provides the system with his or her shopping request.
  • the user enters the particular criteria for the search. For example, if the user is looking for a sweater he or she indicates so as a criterion in the search. Furthermore, the user may enter other criteria, such as price information, brand information, etc.
  • the system searches the database system and retrieves the personalized product recommendations for the user.
  • the personalized recommendations are based on matching the profile and preferences of the user with similar preferences, attributes and other criteria associated with the plurality of products in the database.
  • the system will retrieve product recommendations that mostly relate to mystery books.
  • the system matches the user book preference of 'mystery' with book products in the database that are associated with the preference or 'mystery.'
  • a professional shopper may manually intervene with the automated search process, according to one embodiment of the invention, in order to modify the search results if necessary.
  • the database may also provide related items from the related items field of product information table 218, as described above.
  • the system can recommend items via the up-sell, cross- sell, or dual-cross sell relationships stored by the related items field, as discussed above.
  • a mystery book recommended by the system may have an up-sell relationship with a movie based on that book, or to a computer software program associated with the book's author.
  • cross-sell relationships may recommend bookmarks, book lights, or other products needed for reading.
  • the dual cross sell relationship may recommend equivalent items, such as other mystery books by the same author, or other books based on the same mystery theme.
  • the user views his or her product recommendations.
  • the user may have previously contacted a personal shopper, at step 610, wherein such product recommendations are the result of a manual or semi-automatic search.
  • the user at step 612 determines whether he or she is satisfied with the product recommendations. If not, then the user may modify the search at step 614. If yes, then the user may purchase the product at step 616, and optionally provide feedback to the system at step 618.
  • the system of this invention can also be provided with an intelligence component, as shown at step 614, for learning and correcting the mistakes associated with bad product recommendations.
  • a flow diagram of a professional shopper accessing the system to respond to user (shopper) requests is described, according to one embodiment of the invention.
  • the system enables a user, referred to here as User A, to access to the system website and go to the Personal Shopper section.
  • User A then submits a search request or other shopping related communication to a professional shopper, referred to here as Professional Shopper B.
  • Professional Shopper B a professional shopper
  • the system allows users to specify the particular professional shopper that will respond to their request.
  • Professional Shopper B accesses the system and views all active user requests.
  • an administration user interface is provided so that professional shoppers and other administrators can view shopping requests and otherwise interact with users.
  • Professional Shopper B selects the search request from User A.
  • the system forwards Professional Shopper B to a request detail interface page, or other interface, where User A's request can be fulfilled.
  • the request detail interface page is a web page with access to the products from the database system.
  • Professional Shopper B opens a virtual shopping basket for storing User A's product recommendations. Notably, more than one shopping basket can be opened. Specifically, a different shopping basket can be used to separate products that are sold locally by the system from products that are sold externally. Also, multiple shopping baskets can be used to separate different types of product recommendation, such as manual recommendations from semi-automatic system recommendations, etc.
  • Professional Shopper B searches for products that satisfy User A's search request and places those products in User A's shopping basket. Notably, depending on the search request, Professional B may search the database system, the Internet, or other on-line or off-line source to satisfy the request.
  • Professional Shopper B finishes the search and closes the shopping basket.
  • the product recommendations are then forwarded to User A.
  • e-mail is used to forward the recommendations to User A.
  • Professional Shopper B also notifies the system that the search request has been executed, wherein the system then charges User A for the service, if a fee was not already paid.
  • the system removes User A's request from the administration user interface.
  • the system forwards the product recommendations to User A, as well as an e-mail confirmation of the transaction to both User A and Professional Shopper B.
  • User A may re-contact Professional Shopper B if he or she is not satisfied with the product recommendations or purchase the product if satisfied.
  • FIG. 8 illustrates a flow diagram of the relevant steps used by the system of this invention.
  • the system allows a new user to access the system and enter his profile information.
  • profile information may include age, sex, location, etc.
  • the system retrieves a plurality of preferences questions for the user to answer, as described above.
  • the users profile and preferences are stored in the system, at step 804.
  • the system also allows users to optionally enter profile information for friends and family members.
  • the user may execute searches, at step 808, to retrieve product recommendations based on the user's preferences. Also, product recommendations can be retrieved based on preferences of friends and family members.
  • the search process is illustrated via steps 810-814, wherein the system respectively retrieves the profile preferences corresponding to the individual that the search is for and the system matches the profile preferences with product preferences from the database system.
  • the system may record feedback and other activity so that the product relationships can be modified for future searches.
  • incentives can be provided to users to encourage them to use the system. These incentives may include cash rewards, airline mileage based on purchases, shopping sprees, e-mail promotions, etc.
  • a Linkshare device can be employed that keeps track of user activity, storing such activity in the database.
  • the Linkshare device is configured to store such data in the orders database and the activity database.
  • various forms of interaction other than e-mail can be offered to the users of the system.
  • an on-line video system arrangement can be provided, in order to allow live video communications between users and professional shoppers.
  • the product recommendations can be provided via a physical concierge service, wherein the products are physically delivered to the user for inspection, rather than forwarding the user hypertext links to view the products over the Internet.

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Abstract

La présente invention concerne un système d'achat personnalisé (100) configuré pour donner des conseils en matière de commerce électronique sur Internet pour des produits et/ou des services, ledit système étant basé sur un processus de sélection automatisé, semi-automatisé ou manuel, permettant aux individus de chercher, de visualiser et d'acheter des produits et des services individuellement adaptés à leurs goûts et préférences. Le procédé correspondant consiste à générer une base de données (108) regroupant plusieurs produits, chaque produit étant associé avec au moins un critère de préférence parmi plusieurs critères de préférence. Les données associées à un profil d'utilisateur sont ensuite stockées pour au moins un utilisateur, en fonction d'une sélection de préférences de l'utilisateur parmi plusieurs critères de préférence. Ce système d'achat personnalisé (100) donne alors des conseils relatifs aux produits à au moins un utilisateur correspondant au profil créé.
PCT/US2000/004790 1999-02-26 2000-02-25 Systeme et procede destines a fournir des conseils personnalises sur internet en matiere de commerce electronique Ceased WO2000051050A1 (fr)

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US12202499P 1999-02-26 1999-02-26
US60/122,024 1999-02-26

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US11295366B2 (en) 2016-02-03 2022-04-05 International Business Machines Corporation Matching customer and product behavioral traits
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