[go: up one dir, main page]

US8140963B2 - Tag aggregator - Google Patents

Tag aggregator Download PDF

Info

Publication number
US8140963B2
US8140963B2 US11/960,619 US96061907A US8140963B2 US 8140963 B2 US8140963 B2 US 8140963B2 US 96061907 A US96061907 A US 96061907A US 8140963 B2 US8140963 B2 US 8140963B2
Authority
US
United States
Prior art keywords
tag
tags
primary
report
user
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active, expires
Application number
US11/960,619
Other languages
English (en)
Other versions
US20090164884A1 (en
Inventor
Ben Watson
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Yahoo AD Tech LLC
Original Assignee
Yahoo Inc until 2017
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc until 2017 filed Critical Yahoo Inc until 2017
Priority to US11/960,619 priority Critical patent/US8140963B2/en
Priority to TW097144469A priority patent/TWI410815B/zh
Priority to PCT/US2008/083961 priority patent/WO2009085440A2/fr
Assigned to YAHOO! INC. reassignment YAHOO! INC. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: WATSON, BEN
Publication of US20090164884A1 publication Critical patent/US20090164884A1/en
Priority to US13/362,777 priority patent/US8972850B2/en
Publication of US8140963B2 publication Critical patent/US8140963B2/en
Application granted granted Critical
Priority to US14/635,601 priority patent/US10289746B2/en
Assigned to YAHOO HOLDINGS, INC. reassignment YAHOO HOLDINGS, INC. ASSIGNMENT OF ASSIGNOR'S INTEREST Assignors: YAHOO! INC.
Assigned to OATH INC. reassignment OATH INC. ASSIGNMENT OF ASSIGNOR'S INTEREST Assignors: YAHOO HOLDINGS, INC.
Priority to US16/411,751 priority patent/US11250101B2/en
Assigned to VERIZON MEDIA INC. reassignment VERIZON MEDIA INC. ASSIGNMENT OF ASSIGNOR'S INTEREST Assignors: OATH INC.
Assigned to YAHOO AD TECH LLC reassignment YAHOO AD TECH LLC CHANGE OF NAME Assignors: VERIZON MEDIA INC.
Active legal-status Critical Current
Adjusted expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G06F16/972—Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Definitions

  • This disclosure relates to managing the content of a web site. More specifically, this disclosure relates to managing tags implemented for management of third party reporting services on a web site.
  • a tag is generally a piece of data representative of other information.
  • the link within an advertisement may be referred to as a tag or the data representative while the data, once the link is selected, is the other information represented by the tag.
  • Tags represent a wide area of data and data types such as a web link, a media file or an image.
  • a collection of data for a specific topic may be represented by a tag.
  • a tag on a web page is clicked, other content may appear.
  • a web page hosted on a web server that supports tagging may include the tags United States news, United Kingdom news, France news, politics, and law. Someone viewing that webpage can easily tell the web page relates to news and politics in several countries by viewing the tags.
  • the tags are usually displayed as a listing on the web page where each tag that is displayed is a web link. Once the link is activated, all of the web pages that use the tag activated may be displayed. Thus, in the example above, a user can easily find all of the pages that relate to news in the United States.
  • Links on a web site may also have tags that are seemingly unrelated to the link. For example, if a user clicks to purchase ski equipment from a web site, an advertisement for ski vacations may be displayed. Similarly, links or advertisements of a retailer with a web site may be tagged so that once a user accesses the web site or certain products on the retailer's web site, pop up advertisements of other businesses offering related services may appear. Alternatively, search result listings may have tags associated with them. Tags can refer to as any information that is or becomes associated with a search or search results. Tags may also be generated by search engine optimization tools or search engine optimization agencies. Tags may be attributed to a web page search. Traffic may be driven to a website in exchange for a share of the revenue. The host that is driving the traffic may have a tag on the web page. A tag can also store user preferences and other related information. Thus, tags can be used in countless ways within web sites.
  • Tags are becoming increasingly popular in website design. Tags have many purposes. One purpose is to manage traffic to and from a website.
  • web pages include at least one tag and as many as ten or more.
  • a web page that includes advertising includes additional tags, including a set of tags for the content of the web page and additional tags related to the advertising on the web page. Advertisements may include tags of a specific content, specific to an advertisement campaign or specific to a domain. Tags may be used to track people or track traffic to the website.
  • a tag may be based on a user's behavior so it may include personalization settings. As web sites become more and more complex, sometimes having hundreds or thousands of links within a single web site, the number of tags on the page also increases and the management of the tags becomes more and more complex.
  • Tags are provided to a web browser on a personal computer with the rest of the information on a web page requested by the browser. Once a web page is loaded on a web browser, every tag on the website must retrieve its URL successfully in order for the web page to complete loading. Thus, web pages are taking longer and longer to load. If the network connection isn't optimized, it can take even more time for a web page to load. Tags may store a number of preferences in a cookie on a local computing system. If the temporary internet folder of the computing system is not cleaned regularly, there may be tens of thousands of files to look through. Furthermore, the temporary folder may be searched for additional values about the user or the user's preferences. For each tag on the web page, these values are then sent to the resulting domain.
  • an email or other communication is sent to the developer or group of developers by the person or entity interested in adding the new tag.
  • the email may include the requirements for the new tag.
  • the developer or group of developers then proceed with building the tag based on the requirements given in the email.
  • reports are usually generated.
  • the search engine optimizer may have a report
  • the web site may have a traffic report
  • the advertisement server may also generate a report
  • each network where an advertisement is running may also generate a report.
  • reports usually come in various formats.
  • reports typically include inconsistent data.
  • a traffic report may state a web site was called 50 times while the report for a web site where the tag is hosted may state the call was made 100 times.
  • the embodiments described below include methods and systems for managing tags implemented for the management of third party reporting services on a web site.
  • a system for managing tags on a web page includes a tag service running on a tag server.
  • a tag on a web page is called.
  • the tag service responds to the call and determines and executes specific instructions from the tag.
  • the information from the tag is then divided into one or more asynchronous calls.
  • a system for managing tags on a web page includes a primary tag module and a secondary tag module in communication with the primary tag module.
  • the secondary tag module is able to request the addition of a secondary tag to the primary tag module.
  • the primary tag module is able to create the secondary tag requested.
  • a method for managing tags on a web page is disclosed. First, a user interface is presented in response to a user request. Next, a user requests the addition of a primary tag. The primary tag is created. Next, a user requests the addition of one or more secondary tags. Finally, the secondary tags are aggregated.
  • FIG. 1 is a high level view of exemplary system architecture
  • FIG. 2 is a detailed view of the modules of a portion of the system architecture
  • FIG. 3 illustrates the process of implementing primary and secondary tags
  • FIG. 4 illustrates a detailed process overview of the current system.
  • FIG. 5 illustrates prior art implementation of tags and tag reporting
  • FIG. 6 illustrates the new implementation of tags and tag reporting.
  • the internet is becoming the primary means for businesses to target potential customers and sell products or services.
  • the internet is also widely used for a multitude of other reasons such as performing research, keeping up with current events, and travel guides amongst other things.
  • Social networking web sites and resources may be used to connect members having a common interest or to communicate with friends and family. Most people have used or are using the internet for one reason or another. Thus, the internet provides an ideal forum for advertising of products and services.
  • Taggregator refers to all of the components and tools relating to the Tag and Beacon aggregator.
  • FIG. 1 provides a simplified view of a network environment 100 .
  • the components of FIG. 1 represent the many elements that can make up the tag management environment.
  • the environment 100 in the exemplary embodiment of FIG. 1 includes an ad server 108 , a portal server 110 , a third party server 118 , a tag server 106 , web/content server 120 and user devices 102 , 104 .
  • the tag server 106 includes a tag service 112 , a tag database 122 , a user interface module 114 and a reporting module 116 .
  • the tag server 106 may be a dedicated server for tagging or a server that includes additional functions outside of tagging.
  • the environment 100 includes the ad server 108 , which may provide a platform for selection, optimization, and/or distribution of advertisements. Advertisements may be provided by a portal server 110 and/or a third-party server 118 .
  • clients are represented by user devices 102 , 104 .
  • the user devices 102 , 104 are depicted as conventional personal computers. However, any suitable user device may be used, such as a wireless or wireline telephone, a cellular telephone, a personal digital assistant, etc.
  • the user devices 102 and 104 are examples of devices used by users who will be managing tags on their website or websites.
  • Portal server 110 , third-party server 118 , ad server 108 , web/content server 120 , tag server 106 , and user devices 102 and 104 each represent computing devices of various kinds.
  • Such computing devices may generally include any device that is configured to perform computations and that is capable of sending and receiving data communications by way of one or more wired and/or wireless communication interfaces.
  • Such devices may be configured to communicate in accordance with any of a variety of network protocols, including but not limited to protocols within the Transmission Control Protocol/Internet Protocol (TCP/IP) protocol suite.
  • TCP/IP Transmission Control Protocol/Internet Protocol
  • user device 104 may be configured to execute a browser application that employs hypertext transfer protocol (HTTP) to request information, such as a web page, from a web server.
  • HTTP hypertext transfer protocol
  • the illustrated computing devices communicate using a network 150 .
  • the network 150 may include any suitable communication network including wire line and wireless networks and may include sub-networks such as local area networks or wide are networks.
  • a tag server 106 can represent several servers or other devices.
  • the tag server 106 includes a tag service 112 , a user interface module 114 , and a reporting module 116 .
  • the tag service 112 may keep track of and manage tags. When a link on a web page is clicked, the tag service 112 begins executing. The tag service 112 may wait for a tag to be called collect the information from that tag, and break the information up into the appropriate asynchronous calls that it's going to make and send it to each of the partners or other services that need to be called in order to generate reports. This process is completed latently.
  • tags can perform at optimum speeds while the tag service 112 , also referred as the Taggregator service 112 , works in the background and separately from a web page loading by informing other services for tagging purposes versus page load purposes.
  • these separate entities are tied together such that each entity may avoid taking full responsibility if a problem should occur.
  • the tag service 112 may record each activity related to tagging in a tag database 122 .
  • the tag database 122 may comprise several databases.
  • the user interface module 114 includes the software that may provide a front end to users and may incorporate tools for users to view and manage their tags. Referring briefly to FIG. 2 , a system user 260 using user device 102 may add and remove tags based on new specifications or change tags if the recording provider is changed through a common user interface 270 .
  • the common user interface 270 may be a secured web page that requires a user id and password to ensure that access is only available to legitimate users of the system.
  • the common user interface 270 may be client side software in a client server network that is not implemented on the Internet but rests on local system devices or an Intranet.
  • a common user interface 270 may include both a means to access from the Internet, an Intranet, and client side software application.
  • One purpose to implement multiple configurations may be for added security purposes.
  • the Internet accessible front end may only provide a means to view the current tag information but not to change configuration settings.
  • the client side front end, whether it is implemented as a web page or other client side software, may be referred to as Taggregator.
  • Taggregator In addition to providing a single point of management for tags, a common user interface 270 provides a user friendly medium for users who are not technical experts in web content management.
  • the common user interface 270 may have the ability to retrieve all of the tags for a given URL.
  • a user 102 may input a URL within the common user interface 270 and retrieve all of the tags within the URL.
  • the retrieval may alert the user 102 with an analysis of the degree of complexity of the tags within the URL. For example, a green indicator may show that everything is working and the tags are properly linked. A yellow indicator may show that there are some issues with the tags and a red indicator may reveal that a large number of tag issues are present.
  • the common user interface 270 may also have a means to make recommendations regarding which tags should be aggregated.
  • a reporting module 116 may be used to create, manage, and update reports.
  • a reporting module 116 may be integrated with a tag database 122 or may be a separate module that is able to communicate and with and retrieve data from the tag database 122 .
  • the reporting module 116 may include reporting software (not shown) that can automatically create reports based on the data captured by the tag service 112 . Since the tag server 106 is in communication with many other types of servers, such as ad server 108 , the reporting module 116 can provide various types of reports based on aggregated data collected by other components in network 150 . Such reports will be useful to both online service providers and companies who provide online advertisements. Alternatively, a reporting module 116 may not be implemented.
  • the Tag service 112 might simply inform other reporting services that are not part of the Tag and Beacon aggregator, but are instead parts of other standard suite software.
  • ad server 108 may be in communication with each other by way of network 150 .
  • the ad server 108 and portal server 110 may each represent multiple linked computing devices, and multiple third-party servers.
  • third-party server 118 may be included in environment 100 .
  • Network 150 may be regarded as a public or private network connection or any combination of these, and may include, for example, a DMZ (demilitarized zone), a virtual private network or an encryption or other security mechanism employed over the public Internet.
  • User devices 102 and 104 are represented by user-interactive devices that typically run browser applications, and the like, to display requested pages received over a network that include advertisements. User devices 102 and 104 may view and manage their tags through a web browser.
  • FIG. 1 Not all of the depicted components in FIG. 1 may be required, however, and some embodiments of the invention may include additional components not shown in FIG. 1 . Variations in the arrangement and the type of components may be made without departing from the spirit or scope of the claims as set forth herein. Additional, different or fewer components may be provided.
  • FIG. 2 is a detailed view of the modules of a portion of the system architecture.
  • the tag server 106 includes a primary tag module 210 , a secondary tag module 220 , and additional tag modules 230 for subsequent tags, a user interface module 240 , and a reporting module 250 . Also illustrated in FIG. 2 are a user device 102 where a common user interface 270 may be viewed and a system user 260 .
  • the primary tag module 210 includes software that is configured to allow defining a primary tag.
  • a primary tag replaces all of the tags in a web site.
  • the primary tag may span one pixel on a web page. Defining the primary tag may include defining the settings for the primary tags, who has access to the primary tag, who can change it, what the name of the primary tag will be, etc. Once the primary tag is defined, all of the secondary tags must be defined.
  • the secondary tag module 220 includes software with the ability to define the secondary tags. All of the tags that were previously individually defined on the web site are now defined as secondary tags with a link to the primary tag.
  • a beacon may be defined as the business idea or implementation of some type of technology that provides the capacity to either navigate somewhere or not from within a web page or web application and a tag is how a beacon is implemented. Typically, beacons are implemented by several tags. With the current invention, there is a single beacon implemented by a single tag with multiple variables assigned to that beacon to perform the same functions as multiple beacons would have previously made.
  • Custom variables may also be set so that if certain conditions are met, other tags may be called off.
  • An initial report or a tag analysis report may be run initially to retrieve all of the secondary tags, configuration settings and conditional settings currently implemented on the website so that the transitioning process to the primary tag method is simplified.
  • these settings can be saved with an option to replace all of the tags on the web page with code that is generated from the back end of the common user interface 270 .
  • the system user 260 must then implement the changes on the website.
  • the system user 260 can use the common user interface 270 to implement the new tag by creating an additional secondary tag using the Taggregator software.
  • the additional tag modules 230 for subsequent tags include software with the ability to define the subsequent tags.
  • Subsequent tags may be the same as secondary tags, but they may be placed in a different order.
  • a secondary tag is conjoined to the primary tag, and all tags after the secondary would also be conjoined, and therefore by nature be subsequent to the secondary tag.
  • Subsequent tags may represent a plurality of tags, each added separately, each unique, and each with its own set of requirements and values.
  • the reporting module 250 may include the software and programming that is able to define and run real time reports of the secondary tags 220 .
  • a system user 260 may use the common user interface 270 to retrieve a master report that is an aggregate report of the number of times a primary tag was called and the number of successful calls the primary tag made through each of the secondary tags. This provides an audit tag for the system user 260 to review.
  • the system user 260 can compare the master report with the reports from partners and other sources to ensure the number of calls made and the system user 260 is paying for are accurate.
  • the master report may report the number of times a certain domain was called and thus the system user 260 should only have to pay for that number of hits. Thus, it is no longer a question as to whether or not the webpage was actually loaded. Now, the question may be whether or not the service was called from a third party.
  • a reporting module 250 may also include sophisticated software that can customize reports for advertisers or other partners or affiliates. For example, one affiliate program may require generating a report every Friday. All of the calls to that affiliate may be stored until Friday and the aggregate report can automatically be sent to the affiliate every Friday. This provides an additional layer of network and server efficiently.
  • FIG. 3 is flow diagram illustrating the process of implementing primary and secondary tags. Operation begins at block 310 .
  • a user interface is presented.
  • a request is received to implement a primary tag and the primary tag is implemented upon receipt.
  • secondary tags are received and implemented.
  • the secondary tags are aggregated by adding the necessary tag information options and configuration data from the secondary tag to the primary tag configuration. This configuration remains on the server and is not integrated into the tag so that future edits can be done without changing the implementation code for the tag.
  • FIG. 4 illustrates a detailed process overview of the current system.
  • a user signs up for the Taggregator service. The user may do this through a login procedure or an alternate means.
  • the user then defines primary tags at step 420 such as the domain name and other variables such as the campaign type associated with a primary tag, step 420 . If the user is only in charge of managing one website, only one primary tag may be created at step 420 .
  • a campaign type may be related to an advertisement campaign such as a multi-site campaign or a Smart Ad campaign, or a new promotion. Another variable may be used for revenue tracking and sharing among multiple entities.
  • the primary tag definition may be used for funneling across multiple campaigns.
  • the user defines secondary tags using existing tag definitions.
  • the existing tag definitions may be found as part of the master report previously discussed or any other method that may be in place to determine all of the tags on a given website.
  • Secondary tags may be in place for functions such as website reporting including for example website traffic reporting, campaign reporting, advertisement reporting tags for publishers, advertising reporting tags for advertisement delivery systems, tags associated with affiliate programs, revenue tracking or tags used for any other additional purpose.
  • the user confirms and saves the new tag.
  • Taggregator receives the instruction to save the tag and complies or aggregates the new tag.
  • the Taggregator client side software, web page or other tool may respond with the tag or beacon code necessary to implement the new tags on the user's website.
  • the user can then replace the existing code on the website with the new code created by the Taggregator system.
  • the new primary tag is added to the website. A user can now access the Taggregator system and review reports related to tags.
  • FIG. 5 illustrates prior art implementation of tags and tag reporting.
  • FIG. 5 includes a web page 510 , a reporting module 550 , a campaign module 560 , a partner module 570 and multiple reports 580 .
  • Web page 510 may include tag 1 520 , tag 2 530 , and tag 3 540 .
  • each call to tag 1 520 , tag 2 530 , and tag 3 540 is implemented synchronously. That is, every call must be validated and thus wait for a response of success. In prior art systems, a call to a tag such as tag 1 520 is not enough. A successful response must be returned for the web page to be loaded.
  • all of the tags on the website are generated as one primary tag. That primary tag calls the Taggregator service 112 in real time. The Taggregator service 112 then makes latent calls to every partner of the primary website in order for the partner's current internal reporting to continue to exist.
  • a latent call refers to a waiting period between the time the call is first made and the time execution of the call begins. At the same time, an aggregate report may be made for all of the calls that were made on behalf of the service.
  • FIG. 6 illustrates the new implementation of tags and tag reporting.
  • FIG. 6 includes a web page 605 having TagA 610 , the Taggregator service 615 including tags Tag 1 620 , Tag 2 630 and Tag 3 640 , Aggregate reporting module 680 coupled with the Taggregator service 615 , a reporting module 650 , a campaign module 660 , and a partner module 670 and existing reports 690 .
  • campaign is intended to represent a temporary event with unique reporting requirements and tracking configuration.
  • a campaign such as a limited time advertising campaign, or a temporary or seasonal promotion, could have its tracking requirements facilities by aggregating the tags required, and these could be removed once the campaign is complete.

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Warehouses Or Storage Devices (AREA)
US11/960,619 2007-12-19 2007-12-19 Tag aggregator Active 2030-05-25 US8140963B2 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
US11/960,619 US8140963B2 (en) 2007-12-19 2007-12-19 Tag aggregator
TW097144469A TWI410815B (zh) 2007-12-19 2008-11-18 標籤集合器
PCT/US2008/083961 WO2009085440A2 (fr) 2007-12-19 2008-11-19 Agrégateur de balises
US13/362,777 US8972850B2 (en) 2007-12-19 2012-01-31 Tag aggregator
US14/635,601 US10289746B2 (en) 2007-12-19 2015-03-02 Tag aggregator
US16/411,751 US11250101B2 (en) 2007-12-19 2019-05-14 Tag aggregator

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US11/960,619 US8140963B2 (en) 2007-12-19 2007-12-19 Tag aggregator

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US13/362,777 Division US8972850B2 (en) 2007-12-19 2012-01-31 Tag aggregator

Publications (2)

Publication Number Publication Date
US20090164884A1 US20090164884A1 (en) 2009-06-25
US8140963B2 true US8140963B2 (en) 2012-03-20

Family

ID=40790138

Family Applications (4)

Application Number Title Priority Date Filing Date
US11/960,619 Active 2030-05-25 US8140963B2 (en) 2007-12-19 2007-12-19 Tag aggregator
US13/362,777 Active 2029-04-27 US8972850B2 (en) 2007-12-19 2012-01-31 Tag aggregator
US14/635,601 Active 2029-01-25 US10289746B2 (en) 2007-12-19 2015-03-02 Tag aggregator
US16/411,751 Active 2027-12-29 US11250101B2 (en) 2007-12-19 2019-05-14 Tag aggregator

Family Applications After (3)

Application Number Title Priority Date Filing Date
US13/362,777 Active 2029-04-27 US8972850B2 (en) 2007-12-19 2012-01-31 Tag aggregator
US14/635,601 Active 2029-01-25 US10289746B2 (en) 2007-12-19 2015-03-02 Tag aggregator
US16/411,751 Active 2027-12-29 US11250101B2 (en) 2007-12-19 2019-05-14 Tag aggregator

Country Status (3)

Country Link
US (4) US8140963B2 (fr)
TW (1) TWI410815B (fr)
WO (1) WO2009085440A2 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120072488A1 (en) * 2010-01-11 2012-03-22 Ensighten, Llc Conditional Logic for Delivering Computer-Executable Program Instructions and Content
US8996986B2 (en) 2010-01-11 2015-03-31 Ensighten, Inc. Enhanced delivery of content and program instructions
US9165308B2 (en) 2011-09-20 2015-10-20 TagMan Inc. System and method for loading of web page assets
US9317490B2 (en) 2012-09-19 2016-04-19 TagMan Inc. Systems and methods for 3-tier tag container architecture

Families Citing this family (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101599951A (zh) 2008-06-06 2009-12-09 阿里巴巴集团控股有限公司 一种发布网站信息的方法、装置及系统
US8452790B1 (en) 2008-06-13 2013-05-28 Ustringer LLC Method and apparatus for distributing content
US20100082583A1 (en) * 2008-10-01 2010-04-01 International Business Machines Corporation Automatically tagging software resources with search terms
CN101420460A (zh) * 2008-12-08 2009-04-29 腾讯科技（深圳）有限公司 创建聚合容器及为用户匹配聚合容器的方法及装置
US9367609B1 (en) 2010-03-05 2016-06-14 Ustringer LLC Method and apparatus for submitting, organizing, and searching for content
CN102214087A (zh) * 2010-04-02 2011-10-12 上海卡尼信息科技有限公司 基于Web浏览器的智能数字出版商务平台组件开发方法
CN102236665A (zh) * 2010-04-27 2011-11-09 华为技术有限公司 页面加载的方法及装置
US10666533B2 (en) * 2012-07-20 2020-05-26 Oracle International Corporation Tag latency monitoring and control system for enhanced web page performance
US9418170B2 (en) * 2013-03-14 2016-08-16 Observepoint, Inc. Creating rules for use in third-party tag management systems
US9412115B2 (en) * 2013-03-14 2016-08-09 Observepoint, Inc. Configuring tags to monitor other webpage tags in a tag management system
RU2763000C2 (ru) * 2013-07-17 2021-12-24 Блю Каи, Инк. Мониторинг задержки тега и система управления для повышения производительности веб-страницы
TWI552083B (zh) * 2013-09-24 2016-10-01 The system and method of selecting the label paper product
US9904704B2 (en) 2014-04-22 2018-02-27 Openx Software Limited System and method for controlling audience data and tracking
WO2016028771A1 (fr) * 2014-08-18 2016-02-25 InfoTrust, LLC Systèmes et procédés d'inspection d'étiquettes
US10445377B2 (en) * 2015-10-15 2019-10-15 Go Daddy Operating Company, LLC Automatically generating a website specific to an industry
CN109857959A (zh) * 2019-01-04 2019-06-07 北京字节跳动网络技术有限公司 第三方网页可访问性优劣评价方法、装置及电子设备
US11989187B2 (en) * 2022-04-27 2024-05-21 Sap Se Tag management for distributed applications

Citations (22)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6169997B1 (en) * 1998-04-29 2001-01-02 Ncr Corporation Method and apparatus for forming subject (context) map and presenting Internet data according to the subject map
US20030084048A1 (en) * 2001-10-30 2003-05-01 Dweck Jay S. Systems and methods for facilitating access to documents via associated tags
US20040255006A1 (en) * 2003-04-29 2004-12-16 International Business Machines Corporation System and method of handling a web service call
KR20040111020A (ko) 2003-06-10 2004-12-31 마이크로소프트 코포레이션 동적 런타임 환경에서 태그형을 사용한 시스템 및 방법
US20050092823A1 (en) * 2003-10-30 2005-05-05 Peter Lupoli Method and system for storing, retrieving, and managing data for tags
US20060242574A1 (en) * 2005-04-25 2006-10-26 Microsoft Corporation Associating information with an electronic document
US20070016575A1 (en) * 2005-07-14 2007-01-18 Microsoft Corporation Consolidating local and remote taxonomies
US20070124430A1 (en) * 2005-11-29 2007-05-31 Microsoft Corporation Tags for management systems
US20070226077A1 (en) * 2006-03-03 2007-09-27 Frank Martin R Collaborative Structured Tagging for Item Encyclopedias
US20070233715A1 (en) 2006-03-30 2007-10-04 Sony Corporation Resource management system, method and program for selecting candidate tag
US20070273518A1 (en) * 2003-10-30 2007-11-29 Peter Lupoli Method and system for storing, retrieving, and managing data for tags
US20080034279A1 (en) * 2006-07-21 2008-02-07 Amit Kumar Aggregate tag views of website information
US20080040313A1 (en) * 2006-08-11 2008-02-14 Yahoo! Inc. System and method for providing tag-based relevance recommendations of bookmarks in a bookmark and tag database
US20080071929A1 (en) * 2006-09-18 2008-03-20 Yann Emmanuel Motte Methods and apparatus for selection of information and web page generation
US20080091797A1 (en) * 2005-06-16 2008-04-17 Pluck Corporation Method, system and computer program product for cataloging a global computer network
US20080114573A1 (en) * 2006-11-10 2008-05-15 Institute For Information Industry Tag organization methods and systems
US20080244051A1 (en) * 2007-03-28 2008-10-02 Morris Robert P Method And System For Managing Dynamic Associations Between Folksonomic Data And Resources
US7454434B1 (en) * 2004-10-04 2008-11-18 American Express Travel Related Services Company, Inc. System and method for stepped loading of web page content
US20080320498A1 (en) * 2007-06-23 2008-12-25 Microsoft Corporation High Performance Script Behavior Detection Through Browser Shimming
US20090006442A1 (en) * 2007-06-27 2009-01-01 Microsoft Corporation Enhanced browsing experience in social bookmarking based on self tags
US20090063447A1 (en) * 2007-08-27 2009-03-05 International Business Machines Corporation Updating retrievability aids of information sets with search terms and folksonomy tags
US20090119572A1 (en) * 2007-11-02 2009-05-07 Marja-Riitta Koivunen Systems and methods for finding information resources

Family Cites Families (30)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6112240A (en) * 1997-09-03 2000-08-29 International Business Machines Corporation Web site client information tracker
US6393407B1 (en) * 1997-09-11 2002-05-21 Enliven, Inc. Tracking user micro-interactions with web page advertising
US6438592B1 (en) * 1998-02-25 2002-08-20 Michael G. Killian Systems for monitoring and improving performance on the world wide web
AU749314B2 (en) * 1998-05-15 2002-06-20 Unicast Communications Corporation A technique for implementing browser-initiated network-distributed advertising and for interstitially displaying an advertisement
US7103657B1 (en) * 2000-10-31 2006-09-05 Microsoft Corporation Method and system for centralized network usage tracking
US7280558B1 (en) * 2001-06-28 2007-10-09 Microsoft Corporation Asynchronous pattern
US20030187976A1 (en) * 2002-04-01 2003-10-02 Decime Jerry B. Tracking users at a web server network
US7409422B2 (en) * 2003-08-21 2008-08-05 Microsoft Corporation Declarative page view and click tracking systems and methods
US20070271145A1 (en) * 2004-07-20 2007-11-22 Vest Herb D Consolidated System for Managing Internet Ads
US20060026064A1 (en) * 2004-07-30 2006-02-02 Collins Robert J Platform for advertising data integration and aggregation
US20070043583A1 (en) * 2005-03-11 2007-02-22 The Arizona Board Of Regents On Behalf Of Arizona State University Reward driven online system utilizing user-generated tags as a bridge to suggested links
US7685270B1 (en) * 2005-03-31 2010-03-23 Amazon Technologies, Inc. Method and apparatus for measuring latency in web services
US8429655B2 (en) * 2005-04-29 2013-04-23 Microsoft Corporation System and method for asynchronous processing in page lifecycle
US8244584B1 (en) * 2006-03-23 2012-08-14 Kelly O'Shea System for managing online advertising including ticker for data display
US20070282825A1 (en) * 2006-06-01 2007-12-06 Microsoft Corporation Microsoft Patent Group Systems and methods for dynamic content linking
US20080040473A1 (en) * 2006-08-14 2008-02-14 Microsoft Corporation Enabling web analytics for interactive web applications
US20080040653A1 (en) * 2006-08-14 2008-02-14 Christopher Levine System and methods for managing presentation and behavioral use of web display content
US7529797B2 (en) * 2006-08-16 2009-05-05 Tagged, Inc. User created tags for online social networking
US7752534B2 (en) * 2006-09-19 2010-07-06 International Business Machines Corporation Method and apparatus for customizing the display of multidimensional data
US20080086496A1 (en) * 2006-10-05 2008-04-10 Amit Kumar Communal Tagging
US20080092044A1 (en) * 2006-10-12 2008-04-17 International Business Machines Corporation Cascading clouds
WO2008052059A2 (fr) * 2006-10-25 2008-05-02 Gomez, Inc. Procédés et appareil pour une surveillance d'utilisateur réel
US7657611B2 (en) * 2006-10-30 2010-02-02 Google Inc. Content request optimization
US8239491B1 (en) * 2006-10-30 2012-08-07 Google Inc. Content request optimization
US20080201645A1 (en) * 2007-02-21 2008-08-21 Francis Arthur R Method and Apparatus for Deploying Portlets in Portal Pages Based on Social Networking
US8560398B1 (en) * 2007-03-29 2013-10-15 Amazon Technologies, Inc. Method and system for providing item recommendations
US7895599B2 (en) * 2007-05-23 2011-02-22 Sap Ag User interface independent remote interface data loader
US8117315B2 (en) * 2007-07-20 2012-02-14 International Business Machines Corporation Apparatus, system, and method for archiving small objects to improve the loading time of a web page
US8131591B2 (en) * 2007-09-12 2012-03-06 Microsoft Corporation Updating contents of asynchronously refreshable webpages
US8037066B2 (en) * 2008-01-16 2011-10-11 International Business Machines Corporation System and method for generating tag cloud in user collaboration websites

Patent Citations (25)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6169997B1 (en) * 1998-04-29 2001-01-02 Ncr Corporation Method and apparatus for forming subject (context) map and presenting Internet data according to the subject map
US20030084048A1 (en) * 2001-10-30 2003-05-01 Dweck Jay S. Systems and methods for facilitating access to documents via associated tags
US20040255006A1 (en) * 2003-04-29 2004-12-16 International Business Machines Corporation System and method of handling a web service call
KR20040111020A (ko) 2003-06-10 2004-12-31 마이크로소프트 코포레이션 동적 런타임 환경에서 태그형을 사용한 시스템 및 방법
US7168063B2 (en) 2003-06-10 2007-01-23 Microsoft Corporation Systems and methods for employing tagged types in a dynamic runtime environment
US20050092823A1 (en) * 2003-10-30 2005-05-05 Peter Lupoli Method and system for storing, retrieving, and managing data for tags
KR20070032265A (ko) 2003-10-30 2007-03-21 모트데이터 잉크. 태그용 데이터를 저장, 검색 및 관리하기 위한 방법 및시스템
US20070273518A1 (en) * 2003-10-30 2007-11-29 Peter Lupoli Method and system for storing, retrieving, and managing data for tags
US7454434B1 (en) * 2004-10-04 2008-11-18 American Express Travel Related Services Company, Inc. System and method for stepped loading of web page content
US20060242574A1 (en) * 2005-04-25 2006-10-26 Microsoft Corporation Associating information with an electronic document
US20080091797A1 (en) * 2005-06-16 2008-04-17 Pluck Corporation Method, system and computer program product for cataloging a global computer network
US20070016575A1 (en) * 2005-07-14 2007-01-18 Microsoft Corporation Consolidating local and remote taxonomies
US20070124430A1 (en) * 2005-11-29 2007-05-31 Microsoft Corporation Tags for management systems
US20070226077A1 (en) * 2006-03-03 2007-09-27 Frank Martin R Collaborative Structured Tagging for Item Encyclopedias
JP2007272390A (ja) 2006-03-30 2007-10-18 Sony Corp リソース管理装置、タグ候補選定方法及びタグ候補選定プログラム
US20070233715A1 (en) 2006-03-30 2007-10-04 Sony Corporation Resource management system, method and program for selecting candidate tag
US20080034279A1 (en) * 2006-07-21 2008-02-07 Amit Kumar Aggregate tag views of website information
US20080040313A1 (en) * 2006-08-11 2008-02-14 Yahoo! Inc. System and method for providing tag-based relevance recommendations of bookmarks in a bookmark and tag database
US20080071929A1 (en) * 2006-09-18 2008-03-20 Yann Emmanuel Motte Methods and apparatus for selection of information and web page generation
US20080114573A1 (en) * 2006-11-10 2008-05-15 Institute For Information Industry Tag organization methods and systems
US20080244051A1 (en) * 2007-03-28 2008-10-02 Morris Robert P Method And System For Managing Dynamic Associations Between Folksonomic Data And Resources
US20080320498A1 (en) * 2007-06-23 2008-12-25 Microsoft Corporation High Performance Script Behavior Detection Through Browser Shimming
US20090006442A1 (en) * 2007-06-27 2009-01-01 Microsoft Corporation Enhanced browsing experience in social bookmarking based on self tags
US20090063447A1 (en) * 2007-08-27 2009-03-05 International Business Machines Corporation Updating retrievability aids of information sets with search terms and folksonomy tags
US20090119572A1 (en) * 2007-11-02 2009-05-07 Marja-Riitta Koivunen Systems and methods for finding information resources

Non-Patent Citations (6)

* Cited by examiner, † Cited by third party
Title
Ahern et al., World Explorer: Visualizing Aggregate Data From Unstructured Text in Geo-Referenced Collections, ACM, ACM Proceedings of JCDL '07, Jun. 18-23, 2007, p. 1-10. *
Koller et al., Hierarchically Classifying Documents Using Very Few Words, p. 170-178 (Proceedings of the 14th International Conference on Machine Learning (ML-97), Nashville, Tennessee, Jul. 1997). *
Mladenic, Turning Yahoo Into an Automatic Web-Page Classifer, p. 473-474 (John Wiley & Sons, ECAI '98, 13th European Conference on Artificial Intelligence, 1998). *
Niwa et al., Web Page Recommender System Based on Folksonomy Mining for ITNG '06 Submissions, p. 1-4 (IEEE, Proceedings of the Third International Conference on Information Technology: New Generations (ITNG '06), 2006). *
PCT International Search Report and Written Opinion of the International Searching Authority (the European Patent Office ) regarding Application No. PCT/US2008/083961, dated Jun. 29, 2009 (Nov. 19, 2008), 14 pages.
Wu et al., Harvesting Social Knowledge From Folksonomies, p. 111-114 (ACM, HT '06 Odense, Denmark, Aug. 22-25, 2006). *

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120072488A1 (en) * 2010-01-11 2012-03-22 Ensighten, Llc Conditional Logic for Delivering Computer-Executable Program Instructions and Content
US8996986B2 (en) 2010-01-11 2015-03-31 Ensighten, Inc. Enhanced delivery of content and program instructions
US20150207869A1 (en) * 2010-01-11 2015-07-23 Ensighten, Inc. Enhanced Delivery of Content and Program Instructions
US9268547B2 (en) * 2010-01-11 2016-02-23 Ensighten, Inc. Conditional logic for delivering computer-executable program instructions and content
US20160173651A1 (en) * 2010-01-11 2016-06-16 Ensighten, Inc. Conditional Logic for Delivering Computer-Executable Program Instructions and Content
US9165308B2 (en) 2011-09-20 2015-10-20 TagMan Inc. System and method for loading of web page assets
US20160004673A1 (en) * 2011-09-20 2016-01-07 TagMan Inc. System and Method for Loading of Web Page Assets
US9317490B2 (en) 2012-09-19 2016-04-19 TagMan Inc. Systems and methods for 3-tier tag container architecture

Also Published As

Publication number Publication date
US20150169783A1 (en) 2015-06-18
WO2009085440A2 (fr) 2009-07-09
US20190266211A1 (en) 2019-08-29
TW200941256A (en) 2009-10-01
US20090164884A1 (en) 2009-06-25
US10289746B2 (en) 2019-05-14
US11250101B2 (en) 2022-02-15
US8972850B2 (en) 2015-03-03
TWI410815B (zh) 2013-10-01
WO2009085440A3 (fr) 2009-08-27
US20120131431A1 (en) 2012-05-24

Similar Documents

Publication Publication Date Title
US11250101B2 (en) Tag aggregator
US8903857B2 (en) Provision of targeted content
JP4689641B2 (ja) コンピュータネットワークサーチエンジンにより発生されるサーチ結果リスト上の位置に作用するシステム及び方法における拡張可能なマークアップ言語の使用
JP5952307B2 (ja) ＷｅｂアプリケーションとＷｅｂサービスのアンビエント適応性を管理するためのシステム、方法および媒体
US8473338B2 (en) Methods and systems to facilitate keyword bid arbitrage with multiple advertisement placement providers
US20110010243A1 (en) User control of advertising content
US20110145056A1 (en) Interactive online closed loop marketing system and method
US20140304066A1 (en) System and method for behavioral segment optimization based on data exchange
KR20150130282A (ko) 실시간 비딩용 지능형 플랫폼
US20190095929A1 (en) Unification of web page reporting and updating through a page tag
US9904704B2 (en) System and method for controlling audience data and tracking
KR20050100336A (ko) 컴퓨터 네트워크 검색 엔진에 의해 발생되는 검색 결과목록의 위치 및 가격 보호 제공 시스템을 위한 자동 광고자통지
US20220210237A1 (en) Method of Loading Clickstream Data into a Web Analytics Platform
CN112862544B (zh) 对象信息的获取方法、装置以及存储介质
US20150100436A1 (en) System and method for combining past user events with real-time user events to rapidly respond to advertising opportunities
TW201126357A (en) System and method for effectively utilizing a transport operator in an electronic network
US20230017558A1 (en) Systems and methods for detecting data leakage of online content
US20240054030A1 (en) Local and Remote Event Handling
JP4647439B2 (ja) 電子商取引においてユーザのアクティビティをトラッキングする方法、トラッキングサーバーサイト
KR101025887B1 (ko) 온라인 사이트에서의 동영상 결합 광고 서비스 시스템 및 방법
JP4647717B2 (ja) 電子商取引においてユーザのアクティビティをトラッキングするシステム
CN119248626A (zh) 一种埋点数据收集方法、装置、设备及介质
WO2015120535A1 (fr) Repérage mobile d'un emploi à l'aide d'une mise en correspondance de localisations géographiques
CA2775172A1 (fr) Systeme et methode pour la gestion d'une campagne d'optimsation pour moteurs de recherche
GB2464528A (en) Provision of targeted content

Legal Events

Date Code Title Description
AS Assignment

Owner name: YAHOO! INC., CALIFORNIA

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:WATSON, BEN;REEL/FRAME:022363/0279

Effective date: 20071214

Owner name: YAHOO! INC.,CALIFORNIA

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:WATSON, BEN;REEL/FRAME:022363/0279

Effective date: 20071214

STCF Information on status: patent grant

Free format text: PATENTED CASE

FPAY Fee payment

Year of fee payment: 4

AS Assignment

Owner name: YAHOO HOLDINGS, INC., CALIFORNIA

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:YAHOO! INC.;REEL/FRAME:042963/0211

Effective date: 20170613

AS Assignment

Owner name: OATH INC., NEW YORK

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:YAHOO HOLDINGS, INC.;REEL/FRAME:045240/0310

Effective date: 20171231

MAFP Maintenance fee payment

Free format text: PAYMENT OF MAINTENANCE FEE, 8TH YEAR, LARGE ENTITY (ORIGINAL EVENT CODE: M1552); ENTITY STATUS OF PATENT OWNER: LARGE ENTITY

Year of fee payment: 8

AS Assignment

Owner name: VERIZON MEDIA INC., NEW YORK

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:OATH INC.;REEL/FRAME:054258/0635

Effective date: 20201005

AS Assignment

Owner name: YAHOO AD TECH LLC, VIRGINIA

Free format text: CHANGE OF NAME;ASSIGNOR:VERIZON MEDIA INC.;REEL/FRAME:059471/0514

Effective date: 20211102

MAFP Maintenance fee payment

Free format text: PAYMENT OF MAINTENANCE FEE, 12TH YEAR, LARGE ENTITY (ORIGINAL EVENT CODE: M1553); ENTITY STATUS OF PATENT OWNER: LARGE ENTITY

Year of fee payment: 12