US2204129A - Display device - Google Patents

Description

June 11, 1940. L. G. ENGL-AR 2,204,129

DISPLAY DEVICE Filed Oct. 51, 1938 .1; li of the same size, contour and thickness. The they are required for use in a display. The back 45 Patented June 11, 1940 A UNITED STATES PATENT OFFICE DISPLAY DEVICE Lillian G. Englar, Crestwood, N. Y. Application October 31, 1938, Serial No. 238,105

' Claims. ((3140-1226) This application is a continuation in part of betweenthe base l2 and the lid piece. The latmy prior application, Serial No, 47,268, filed Octer is of a size corresponding to that of a lid tober 29, 1935, which has matured into Patent required to cover a box of the same area as the No. 2,135,124. base I2. Ordinarily the lid piece is a continua- The invention relates to display devices-and tion of the base |2,-without any weakening line 5 particularly to those known as fdummies in between them, but if desired, a hinge connection which a very close simulation of goods in a packmay be formed in any well known manner, exage is effected for use in window and show case cent across an easel piece or leg 18, which is cut displays and where the packing of real goods on three sides ill from parts of both the lid back W would otherwise be required. l3 and base l2, without any weakening cuts or The present invention seeks, to present a simcreases to provide for folding thereof except at ple and cheap yet rugged and durable box and the fourth side, which remains undetached, but lid simulation with easel or hanger having spemay be creased sufficiently at its base to facilicial utility for certain displays, to represent a tate its hinged movement as required. Asformed complete package. in the blank illustrated, the easel leg before be- 5 Another aim is to present novel specific forms ing pushed from the plane of the sheet toward of construction in such an article contributing its operative position, is inverted, its pivot base to the facility of its manufacture and having being on the base l2, a distance inwardly of the other utility, as will appear from the disclosure line of junction l'l between the base l2 and lid 3.0 thereof hereinafter. A I piece l3. The leg extends across the line I! into 20 Additional objects, advantages and features of the lid piece a substantial distance. Formed invention reside in the construction, arrangetransversely in the leg l8 there is a narrow slot ment and combination of parts involved in the 2|. Formed in the base l2 below the leg l8 and embodiment of the invention, as will appear from joined integrally to the base l2 on a line 22 para the following description and accompanying allel to and spaced from the line I! toward the 5 drawing, wherein center of the base l2, there is a stay piece 23 Figur 1 is a plan of the back blank for the cut out on three sides to swing out from the base article, as shown in Figure i of my said prior on the line 22, and to connect with the leg 18. application. At its extremity a longitudinally projecting dove- Figure 2 is a similar view of the top blank with tail tongue 24 with rounded corners is formed on edges added, corresponding to Figure 3 of my said the stay piece 23, having a width at its outer application. part slightly greater than the length of the slot Figure 3 is a fragmentary plan of a completed 2|, but adapted to enter the slot by a slight package showing article units attached. springing of. the material of the leg l8, and

3."; Figure 4 is a cross section of a completed packtongue, and be retained therein with sufficient age showing the manner of utilization of the insecurity to brace the leg [8 in extended position vention in a complete dummy. V for use as will be explained.

Figure 5 is a longitudinal section of the pack- The parts 18 and 23 are cut on three sides age. with suitable dies in the desired form, but left 4Q There is illustrated in Figure l. a blank ID for flush and frictionally held in the original piece the main back body portion of the article stamped throughout manufacture of the complete dummy from a good grade of pulp board or other suitin which the article as described is to be used, able material, ordinarily about one sixteenth of and the easel parts are only drawn out and conan inch thick. On this there is set a top blank ne'cted at the time and place when and where back includes a box outline or base portion 12 piece as illustrated in Figure 1 is backed by the having the same boundary dimensions as that top blank 25, which is of the same size and conof the box to be simulated, and from one longitour, giving stiffness and thickness to the astudinal edge of this the sheet ,material is sembly. The material of these two pieces should so integrally continued to form a lid piece 13, the be of good material not easily bent or broken so lateral edges M of which are relieved or formed in the handling to which such articles are subinward of the end edges of the base l2 but parjected. The top blank includes a top body plate allel to an extension of the end edges l5 of the 26, and lid piece 21 trimmed in alinement with portion i2. A shoulder is is thus formed at the edges of the base l2 and lid piece l3. At each (.7. each side of the blank defining the junction I'I side of the plate 26 an end piece 28 is formed consisting of one or more superposed narrow strips of pulp stock or other cheap material, the quality of which is immaterial, stapled to the, end edges of the plate 26, to form a body for a representation of the top edge portions of end walls or a standard container such as a cigar box. These built up ends may now be covered with the usual ornamental and advertising tape customarily applied to the edges of cigar boxes, or this covering may be omitted until after placement of the article units as will be described.

A group of article units is mounted on the body plate and secured thereto, each unit consisting of an embossed representation 29 of an article which in the present instance is a cigar. These embossings as shown are of pressed paper suitably textured and colored and otherwisemade up to represent a cigar as closely as possible a1-' though only the top portion need be reproduced, and the embossings are therefore comparatively shallow, and U-shaped in cross section. Each embossing is inserted in a section of sleeve or tubing 30 of flexible transparent sheet material such as nitrocellulose as commercially available, slightly longer than the embossing. Other methods of producing the units may be employed. The jacketed members are then laid side by side beginning at one end of the plate 26, the first unit being laid beside the built-up end piece 28.

The ends of the sleeves projecting beyond the embossing are stapled to the front edge portion of the plate 26 as at ill, and to the lid piece 27 as at 32, just beyond the line of itsjunction with the plate 26. This leaves an area beyond the staples on the lid piece within which a lid plate 33 may be stapled to the lid pieces 27 and H). The plate 33 is the .full size of the lid parts [3 and 21. The end portions of the sleeves 3|] projecting beyond the-front edge of the plate 26 are then trimmed flush with the plate edge and a front wall edge representation 34 then stapled to the front edge of the plate 26 and upon the ends of the sleeves, flush with the front edge of the plate. The edge 34 is of less height than the raised end edges 28 from the mean plane of the device. Edging tape 36 is then applied over the raised edge piece 34, and over the outer edges of the lid piece is and lid plate 33 as at 31, thus securing these together upon the intervening top lid piece 21. If the end wall edges 28 .have not been covered before placing the units, those edges are also now covered with appropriate material 38 at this time. Application of a label to the top face of the lid plate 33 completes the simulation of a complete full package of articles, as viewed from above, or partly from one side. The label extends to or slightly over the edges of the lid border 36, and to or slightly beyond the inner edge of the lid plate 33 with a white portion forming the edge portion, and thereby simulates the top edge of a box adjacent the hinge of the lid. If applied before the edging on the lid members, the label element may be wider and so form a more perfect simulation of the box at the inner corners, but it is an advantage of my method that to the superficial glance, if the label stops short of the raised end wall members 28, it will not be observed, and if noted on more particular examination by the public, no objectionable detriment to the effect is sufiered.

A semi-circular or other U-shaped out 39 is made in the upper central edge portion ofthe lid back l3 within which an aperture 40 is made,

portion into the said lid so that it may swing outward at its upper part,

forming a tab 4| which may be turned outward and utilized as a hanger, the aperture being engaged over the head of a nail or other support on a wall or other surface, vertical or inclined. It is an advantage of this arrangement and construction that if engaged on a vertical or an inclined surface with the sides of the plate 26 abutting the sides of the lid plates snugly, an appearance of a. large number of full boxes of indefinite depth is created, and more so if some element is provided concealing the sides of the group.

Scored or pressed lines as at 25 may be formed in the blanks to stiffen them and for other uses.

The plate 26 may be colored to produce the eflect of shadow below the article units, as is practiced generally with dummy displays.

I claim:

1. In a display device of the character described, a substantially fiat rectangular body portion having an area and contour corresponding to the area of a container to be represented, and an integral lid extension therefrom in the same plane having an area and contour corresponding to that of a lid for such container, raised edges on the three outer edges of the first named body portion simulating box edge portions, and a multiplicity of article units fixed on the said'body portion.

2. The structure of claim 1 in which the body member and its extension comprise superposed board elements secured together in fixed relation, the lower one having an easel leg cut on three sides therein extending from the lower body extension and arranged and a stay element cut on three sides in the lower part of the said body portion and arranged so that it may swing outward to meet the easel leg when in operative position, and interlocking parts on the leg and stay.

3. The structure of claim 1 in which the said extension is of less width than the body portion, said raised edge portions at the lateral edges of the body portion being higher than the third raised edge.

4. The structure of claim 1 in which the said body portion and lid extension comprise a board member, and said article units comprise cigar shaped members, a transparent sheeting enclosing said units and projecting therebeyond at top'and bottom, and being fastened directly to the board member at its front edge and to the lid extension, one of said raised edge portions being built over the projecting portions of said sheeting, and a lid plate element secured over the opposite projecting portions of said sheeting, and over said lid extension.

5. The structure of claim 1 in which the said body portion and lid extension comprise a board member, and said article units comprise cigar shaped members, a transparent sheeting enclosing said units and projecting therebeyond at top and bottom and being fastened directly to the board member at its front edge and to the lid extension, one of said raised edge portions being built over the projecting portions of said sheeting, and a lid plate element secured over the opposite projecting portions of said sheeting and over said lid extension, said plate being of less altitude from themean plane of the display device than the said lateral raised edge portions on said body portion.

LILLIAN G. ENGLAR.

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