US20080197028A1

US20080197028A1 - Display device for ornamental objects

Info

Publication number: US20080197028A1
Application number: US12/014,432
Authority: US
Inventors: Silverio Cerato
Original assignee: Silmar SpA
Current assignee: Silmar SpA
Priority date: 2007-02-20
Filing date: 2008-01-15
Publication date: 2008-08-21
Also published as: ITPD20070053A1

Abstract

Display device for ornamental objects made up of chains with various aesthetic qualities, which comprises a framework, adapted to support a support base in a slanted manner for the display of at least one ornamental object. The support base overlaps a portion concealed in a container compartment provided with a plurality of parallel seats suitable to accommodate a corresponding plurality of ornamental objects. The compartment keeps a visible portion not overlapped by the support base to display the plurality of ornamental objects made up of various chains.

Description

FIELD OF APPLICATION

The present invention regards a display device for ornamental objects. The display device subject of the present invention shall be advantageously employed in the jewellery industry for the display, to the public in an organised manner, of ornamental objects made of precious or semi-precious alloys, in particular made up of chains for bracelets or necklaces.

BACKGROUND ART

Over the years, the industrial sector for the production of jewellery objects has registered growth of advanced technology for the production of ornamental chains, especially those made of precious or semi-precious metal, for making necklaces, bracelets and other objects.
Such technology has led to manufacturing a very high number of various models each distinguished by its own personalising aesthetic quality.
More in particular, as known, various chains obtained by arranging sequences of rings concatenated to each other, generally made up of rings made of gold or any other precious material, in which each single ring is engaged on its inner part by one or more other rings of various shapes have been introduced on the market.
In addition, the chains can have two different faces of which one is visible and one is in contact with the skin having different aesthetic characteristics.
Alongside deferring in terms of shape and arrangement of the rings, the chains can obviously differ in terms of colour or size of the single rings, or else the wire by means of which they are obtained. Given the wide variety of chains currently available on the market, there is a particular need, in the jewellery industry and particularly by traders of ornamental objects obtained using such chains, of displaying to the customers the various types of chains in an organised manner.
For this reason, various types of display devices, generally of considerable dimensions adapted to present at least the samples of the current year to the customer, have been made.
Otherwise, the display devices known up to date have been provided for displaying only the leading chain model given that the other models are displayed for view directly on the counter of the shop.
The main drawback of these solutions lies in the fact that they do not allow easy comparison of the various aesthetic qualities of the chains to be presented to the customers.
In addition, in many cases the display devices of the known type are too encumbering and scarcely suitable to bear the advertisement of the manufacturer or any other information regarding the models of the displayed objects.

INTRODUCTION OF THE INVENTION

In this situation, the main objective of the present invention is to overcome the drawbacks of the art known up to date, providing a display device for ornamental objects, capable of allowing easy comparison of the aesthetic characteristics of the various objects.
Another objective of the present invention is that of providing a less bulky display device for ornamental objects.
Further objective of the present invention is that of providing a display device for ornamental objects, easy to manufacture and at low costs.
Further objective of the present invention is that of providing a display device for ornamental objects, capable of bearing extra information regarding the product in a particularly efficient manner.

BRIEF DESCRIPTION OF THE DRAWINGS

The technical characteristics of the invention, according to the abovementioned objectives, are clearly observable from the contents of the claims outlined below and the advantages of the same shall be clearer in the following description, provided with reference to the drawings attached, which represents its strictly exemplifying and non-limiting embodiment wherein:

FIG. 1 shows a perspective view of an embodiment of the display device for ornamental objects subject of the present invention;

FIG. 2 shows the displaying device of FIG. 1 with some parts raised to show the others more clearly;

FIG. 3 shows a display device of FIG. 1 with some parts raised and with others removed to show others further clearly;

FIG. 4 shows a possible exploded view of the display device of FIG. 1;

FIGS. 5 a and 5 b show other possible embodiments of the display device for ornamental objects subject of the present invention.

DETAILED DESCRIPTION

With reference to the attached drawings, the display device for ornamental objects subject of the present invention is indicated in its entirety by 1.
The description hereinafter shall refer to a jewellery object such as a necklace, a bracelet or any other similar object comprising a chain, in particular made of precious metal, however being understood that the same chain can also be intended for other embodiments in the jewellery objects industry without for this reason departing from the scope of protection of the present patent right. The links of the chain shall be composed by rings concatenated in such a manner to define at least one main direction of extension indicated by Y in FIG. 1.
The display device 1 comprises a framework 2, capable of being made of various materials among which cardboard or wood and which can be obtained by assembling components in various ways through fixing means such as glue, screws, rivets or any other means.
As an example, proposed in FIG. 4 is an exploded embodiment of the display device 1, according to which the framework 2 is made up of a base element 3 with a vertical bottom wall 4 onto which two triangular-shaped sides 5 are fixed, for example by means of gluing. Applied on the upper edge of the two sides 5 and of the bottom wall 4 is a frame 6 according to a plane having a slanting position with respect to the horizontal plane.
According to the idea on which the present invention is based, a support base 7 is provided supported by the framework 2 in a slanting manner for the display of at least one ornamental object 8, which overlaps a concealed portion 9 of a container compartment 10 provided with a plurality of seats 11 suitable for housing a corresponding plurality of ornamental objects 12, in particular obtained by means of chains with various characteristics, arranged with their respective parallel chains for at least a portion thereof.
The ornamental object 8 is preferably withheld on the support plane 7 through one or more withholding elements 30 made up for example of rings fixed or fixable onto the plane at suitable positions to allow to perform the adjustments on the length of the chain of the object 8 operating on the adjustment device indicated by 31 in FIG. 1.
Furthermore, container means 50 for the label of the ornamental object 8, obtained for example by means of a groove 51 or by means of a pocket 52, adapted to conceal the label for a better presentation of the ornamental object 8, may be provided on the support base 7.
The ornamental object 8 is illustrated in its entirety in such a manner to make it completely visible. The container compartment 10 has a visible portion 13 which is not overlapped by the support base 7 and it is adapted to display the plurality of ornamental objects 12.
Advantageously, the container compartment 10 is provided by means of a support plane connected at the peripheral edge to the frame 6 and shaped with contiguous and parallel wavings, which extend along the slope defining the seats 11.
More in detail, the support base 7 is connected to the framework 2 along a side 14 and it is moveable between a closure position 15, where it partially overlaps the container compartment 10 to display the objects 12 arranged in the seats 11, and an opening position 16 where it allows access to the container compartment 10 below it.
Preferably, the support base 7 is connected to the framework 2 along the side 14 through a hinge, obtained for example by simply folding an extension of the sheet which is fixed on the side of the framework 2.
The abovementioned folding or hinge allows the support base to rotate along the side 14 between the two abovementioned closure 15 and opening 16 positions.
Two withholding elements 17 arranged transversely with respect to the longitudinal extension of the seats 11 to withhold the chains of the objects 12 therein, are advantageously provided at the ends of the seats 11.
Such withholding elements 17 are preferably simply made of elastic bands fixed at their ends on the sides 5 of the framework 2 or of the container compartment 10.
As observable in FIG. 3, the upper ends of the seats 11 are connected to a chamber 18 arranged below the compartment 10 and adapted to contain the portions of chains 19 of the objects extending beyond the length of the seats 11.
Lastly, a cover portion 20 n is provided connected to the framework 2 or to the frame 6, preferably at the upper short side 21 of the display device 1, by means of a second hinge, also advantageously obtained by folding a sheet, adapted to allow the rotation along such side 21 of the same cover portion between two corresponding closure and opening positions at which it respectively conceals or displays the upper ends of the chains of the objects 12, to allow their extraction from the seats 11. Advantageously, on the upper part of such cover portion 20 a guide 22 for the insertion of a panel 23 bearing an image or a text for advertising and/or information purposes regarding the displayed objects 12 is mounted, as schematically indicated in the attached FIGS. 2 and 4.
The display device subject of the present invention allows quick comparison of the various chains accommodated in the container compartment 10 and also allows to observe the resulting aesthetic effect due to the sample 8 completely visible on the support base 7 at the same time. Hence, the finding thus conceived attains the preset objectives.
Obviously, the display according to the invention can assume, in their embodiments even shapes and configurations different from the ones illustrated above without, for this reason, departing from the present scope of protection. In addition, all the details can be replaced by other technically equivalent elements and the dimensions, shapes and materials used may be of any kind depending on the requirements.

Claims

1. Display device for ornamental objects of the type at least partially made up of a chain of rings concatenated along a direction of extension, which comprises a framework, adapted to support a support base in a slanting manner for the display of at least an ornamental object; characterised in that said support base overlaps a concealed portion of a container compartment provided with a plurality of seats suitable to accommodate a corresponding plurality of ornamental objects arranged with their respective parallel chains for at least a portion thereof, at least one visible portion of said container compartment, not overlapped by said support base being adapted to display said plurality of ornamental objects.

2. Display device according to claim 1, characterised in that said container compartment is provided with a support plane shaped with contiguous and parallel waivings adapted to define said seats

3. Display device according to claim 1, characterised in that said support base is connected to said framework along a side and it is moveable between a closure position at which it partially overlaps said container compartment to display at least one object accommodated therein, and a opening position at which it allows access to the container compartment below.

4. Display device according to claim 3, characterised in that said support base is connected to said framework along at least one side with a hinge, obtainable in particular by folding the support base, and it is suitable for rotation along said side between said closure and opening positions.

5. Display device according to claim 4, characterised in that the hinge is obtained by folding along said side of said support base on said framework.

6. Display device according to claim 1, characterised in that it comprises at least one withholding element arranged transversely with respect to the longitudinal extension of said seats to withhold the chains of said objects in said seats therein.

7. Display device according to claim 6, characterised in that said withholding element is made up of an elastic band fixed laterally onto the two ends of the container compartment.

8. Display device according to claim 1, characterised in that the seats of said container compartment are connected on the upper end with a chamber arranged below the compartment and adapted to contain the portions of chains of objects extending from said seats.

9. Display device according to claim 1, characterised in that it comprises a cover portion connected to said framework along at least one side with a second hinge, in particular obtained by folding, for rotating along said side between two corresponding closure and opening positions with respect to said container compartment.

10. Display device according to claim 1, characterised in that it comprises one or more withholding elements of said ornamental object on said support plane.