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US2002675A - Advertising device - Google Patents

Advertising device Download PDF

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Publication number
US2002675A
US2002675A US652440A US65244033A US2002675A US 2002675 A US2002675 A US 2002675A US 652440 A US652440 A US 652440A US 65244033 A US65244033 A US 65244033A US 2002675 A US2002675 A US 2002675A
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United States
Prior art keywords
spring
wall
advertising device
car
movement
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Expired - Lifetime
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US652440A
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Richard F Outcault
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Individual
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Priority to US652440A priority Critical patent/US2002675A/en
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    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00Mobile visual advertising
    • G09F21/04Mobile visual advertising by land vehicles
    • G09F21/046Mobile visual advertising by land vehicles using the shaking brought about by the locomotion of the vehicle

Definitions

  • This invention relates to advertising devices, being especially designed and ⁇ constructed for use in public passenger' vehicles such as railroad trains, and ⁇ adapted to be operated by the motion inherent in such vehicles.
  • An object is to provide an advertising sign in such a vehicle which may be wholly or partially movable', said movement ⁇ being'fderived from the motion of the vehicle. It is Well established that a moving advertisement is one of themost eiective of advertisements, and the aim has been and the result accomplished is to provide a sign of the above nature which is capable of creating an unusual vital or dramatized effect, and especially adapted to arrest the interest of observers.
  • the invention not only has for its object the provision of such an advertising device and operative means therefor, but has also, among other objects, the provision of means which will be simple in operation, easy to manufacture, and relatively inexpemive.
  • Fig. 1 is an elevational View, partly in section, of a preferred form of my invention
  • Fig. 2 is a sectional View, taken on the line 2-2 of Fig. l;
  • FIG. 3 is an elevational View of another form o1 my invention, with operating mechanism shown in dotted lines;
  • Fig. 4 is a vsectional View, taken on the line tof Fig. 3;
  • Fig. 5 is an elevational view, partly in section, illustratingr another form of operating mechanism
  • Fig. 6 is a sectional G- of Fig. 5; Y
  • Fig. '7 is an elevational view, partly in section, illustrating another form of my invention.
  • Fig. 8 is a sectional view, taken on the line 8-8 of Fig. '7.
  • the form of construction illustrated in the drawings in Figs. l and 2 includes a front wall It) and a rear wall Il.
  • the front wall is less than one-half as high as the rear wall, and the two are separated by a space l2 therebetween, the front wall being xed to the rear Wall in an obvious manner.
  • the two walls are adjusted so that when viewed from the front after advertisving matter hasbeen placed upon the walls the view, taken on the line two walls may be regarded as presenting one integral advertising design.
  • A*- any Ysuitable manner, is a spring il having a sliding weight E3.
  • lhisV spring extends laterally board Iii, and pivotedto the end vice in the form of i9.
  • the member iS is the front and rear walls.
  • a dean integral wrist and hand provided with a slet 25, and extending therethrough is a pin El Vexea in The device illustrated in Figs. 1 and 2 is adapted to be aiiiXed to the upper wall portion of, for
  • the interior of a railroad car and when viewed in combination with the movable-.element I9 presents the effect of a mans hand being rubbed over one side of his face, inferentially applying shaving lotion.
  • This result is as will be manifest, by means of the ment of the train which and which causes the accomplished, vertical moveis imparted to the spring hand to move vertically upwardly and downwardly in corerspondence with the motion inherent in the car.
  • the slot and pin help to guide the operation of the hand, and the sliding weight i8 is provided for. ad-
  • the 4form shown in Fig. 3 comprises a front wall IB, and a rear wall i i, combi ned as in the p form shown in Fig. 4.
  • the front wall i6 is provided with a design of the body of a head.
  • a rod 22 having a weight a dogwithout 23 and forming a pendulum is pivotally aiixed, as at Zt, to
  • the bar 22 extends upwardly fixed to its outer end is a member* 25 having thereon a design of Va dogs head.
  • the operation or this form of the invention will also be manifest without much explanation.
  • Fig. 5 there is illustrated a fo rm of operating means for translating the movementJ of the car into, for example, pivotal movement.
  • a laterally extending spring 26 having a weight 2'! slidably connected thereto in any suitable manner.
  • Pivotally connected to the spring, as at 23, is a link 29, which is in turn pivotally connected at Si) to one arm of a bell crank 3l.
  • the bell crank 3i is pivoted at 32, and the other arm of the bell crank is in turn pivotally connected at 33 in an obvious manner to a moving part 35.
  • the entire advertising device In the form shown this part has thereon the words Motor Airplanes.
  • the spring 28 under the transmission oi vertical motion from the train will cause the bell crank 3l to swing to and fro on its pivot 32 and correspondingly impart to-and-fro motion to the part Sli.
  • this form comprises a front board 35, rear board 36, top board 3i, and bottom board 38.
  • a yhousing 3S Fixed in a'ny suitable manner to the top board 3l, to the under surface thereof, is a yhousing 3S.
  • Located in the housing is a trackway Lili upon which is adapted to reciprocate a ballV iii.
  • the ball 4l has a shaft i2 provided with hubs l-l.
  • the shaft l2 extends through a slot i6 in the housing 3Q.
  • an arm l5 Mounted upon the shaft d2 is an arm l5 having a weight it combined therewith to form a pendulum.
  • the upper end of the arm i5 extends upwardly from the top board 3l through a slot il and outwardly from the front board 35, and has aixed thereto at its extremity a movable element in the form of a Zeppelin.
  • longitudinal movement of the car may be transmitted so as to cause reciprocation of the ball l and corresponding reciprocatory movement backward and forward of the zeppelin above the sign when the same is aixed to the side wall of the car.
  • the pendulum is adapted to be swung as a result of the longitudinal movement of the car to correspondingly impart a swinging or curvilinear movement to the Zeppelin, in addition to the otherv resultant movement. If the device shown in Fig. 7 is applied to the front wall of the car the result will be substantially the same, though perhaps diiierent in degree.
  • a coil spring for example, might be attached to the upper Vportion of the interior wall ci a car, at one end, and an advertising device mignt be applied to the other end of this spring. Ii the wall to which this spring were applied were'a side wall, lateral,Y vertical and longitudinal motion would be transmitted to the spring and to the advertising device, This would also be true if the device were applied to the front wall.
  • a weightvmight be provided upon the coil springs, slidably mounted for adjustment.
  • An advertising device of the character described including a wall, a laterally extending spring located on one side of said wall and adapted to transmit motion, an element connected to said spring and adapted to be moved by said spring, and a pin adapted to be extended through a longitudinal slot in said element, the diameter of the pin being only slightly less than the width of the slot whereby to guide the movement of said element.
  • An advertising device oi the character described, including a wall, a spring located on one side of said wall and adapted to transmit motion, an element connected to said spring and adapted to be moved by said spring, and a pin adapted to be extended through a longitudinal slotin said element.
  • An advertising device of the character described including a wall, a laterally extending spring located on one side of said wall and adapted to transmit motion, an element connected to said spring and adapted to be moved by said spring, a weight slidably connected to said spring, and a pin adapted to extend through a longitudinal slot in said element;
  • An advertising device of the character described including a wall, a spring located on one side of said wall and adapted to transmit motion, an element connected to said spring and adapted to be moved by said spring, a weight slidably connected to said spring, and a pin adapted to extend through a longitudinal slot in said element.
  • An advertising device of the character described including a wall, a laterally extending spring located on one side of said wall and adapted to transmit motion, an element connected to said spring and adapted to be moved by said spring, and a pin adapted to be extended through a longitudinal slot in said element.
  • An advertising device of the character described including a wall, a laterally extending spring located on one side of said wall and adapted to transmit motion, an element connected to said spring and adapted to be moved by said spring, and means adapted to extend through a longitudinal slot in said element whereby to guide the movement of said element.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Toys (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)

Description

May 28, 1935. R F. OLVrCAUL-r` 2,002,675
ADVERTISING DEVICE Filed Jan. 19, 1933 2 Sheets-Sheet l IAFTER /11 r HAylNG DoGBlsculT f May 28, 1935. R, F OUTCAULT- 2,002,675
' l ADVERTISING DEVICE Filed Jan. 19, 1933 2 Sheets-Sheet 2 MOTi'Q'i Mmw Patented `May 28, 1935Y UNITED STATES PATENT orFIeE ,2,002,675V ADvEaTisING DEVICE Richard Outcault, Flossmoor, Ill. Applicationuanuary 19, 1933, serial Ne. 652,440
Y e Claims. i (o1. 40-13s) This invention relates to advertising devices, being especially designed and` constructed for use in public passenger' vehicles such as railroad trains, and` adapted to be operated by the motion inherent in such vehicles.
An object, `for example, is to provide an advertising sign in such a vehicle which may be wholly or partially movable', said movement `being'fderived from the motion of the vehicle. It is Well established that a moving advertisement is one of themost eiective of advertisements, and the aim has been and the result accomplished is to provide a sign of the above nature which is capable of creating an unusual vital or dramatized effect, and especially adapted to arrest the interest of observers. The invention not only has for its object the provision of such an advertising device and operative means therefor, but has also, among other objects, the provision of means which will be simple in operation, easy to manufacture, and relatively inexpemive. These and others of the objects and advantages of my invention will appear in the specification hereinafter set forth.
The invention will be best understood by reference to the accompanying drawings of some concrete 'exemplicatiens which have been lected to illustrate my invention, and in which:
Fig. 1 is an elevational View, partly in section, of a preferred form of my invention;
Fig. 2 is a sectional View, taken on the line 2-2 of Fig. l;
Fig. 3 is an elevational View of another form o1 my invention, with operating mechanism shown in dotted lines;
Fig. 4 is a vsectional View, taken on the line tof Fig. 3;
Fig. 5 is an elevational view, partly in section, illustratingr another form of operating mechanism; y
Fig. 6 is a sectional G- of Fig. 5; Y
Fig. '7 is an elevational view, partly in section, illustrating another form of my invention; and
Fig. 8 is a sectional view, taken on the line 8-8 of Fig. '7.
The form of construction illustrated in the drawings in Figs. l and 2 includes a front wall It) and a rear wall Il. The front wall is less than one-half as high as the rear wall, and the two are separated by a space l2 therebetween, the front wall being xed to the rear Wall in an obvious manner. The two walls are adjusted so that when viewed from the front after advertisving matter hasbeen placed upon the walls the view, taken on the line two walls may be regarded as presenting one integral advertising design. `For for. l shown in Fig. l viewed from fords the illusion of a single wail on the face of a man, printed example, the a distance afhaving therematter, and
articles illustrating the subject or" the printed matter, such as battles of shaving lotion.
rear wall are i5, and base formed. A*- any Ysuitable manner, is a spring il having a sliding weight E3. lhisV spring extends laterally board Iii, and pivotedto the end vice in the form of i9. The member iS is the front and rear walls.
from the side of it is a dean integral wrist and hand provided with a slet 25, and extending therethrough is a pin El Vexea in The device illustrated in Figs. 1 and 2 is adapted to be aiiiXed to the upper wall portion of, for
example, the interior of a railroad car, and when viewed in combination with the movable-.element I9 presents the effect of a mans hand being rubbed over one side of his face, inferentially applying shaving lotion. This result is as will be manifest, by means of the ment of the train which and which causes the accomplished, vertical moveis imparted to the spring hand to move vertically upwardly and downwardly in corerspondence with the motion inherent in the car. The slot and pin help to guide the operation of the hand, and the sliding weight i8 is provided for. ad-
justment.
The 4form shown in Fig. 3 comprises a front wall IB, and a rear wall i i, combi ned as in the p form shown in Fig. 4. The front wall i6 is provided with a design of the body of a head. A rod 22 having a weight a dogwithout 23 and forming a pendulum is pivotally aiixed, as at Zt, to
the top board and outwardly from the top board i5, and af- !5. The bar 22 extends upwardly fixed to its outer end is a member* 25 having thereon a design of Va dogs head. The operation or this form of the invention will also be manifest without much explanation. When the device is attached to the side wall of a car, longitudinal movement of the car will be utilized to swing the pendulum and therefore swing the connected head of the dog to and fro,
and the-effect will be an animated tising, for example, dog biscuits.
were applied to the front wall or of the car the lateral movement design adver- If the device the rear wall of the train would operate to manipulate the pendulum.
In Fig. 5 there is illustrated a fo rm of operating means for translating the movementJ of the car into, for example, pivotal movement. In this form there is aixed tol the side board I4 a laterally extending spring 26 having a weight 2'! slidably connected thereto in any suitable manner. Pivotally connected to the spring, as at 23, is a link 29, which is in turn pivotally connected at Si) to one arm of a bell crank 3l. The bell crank 3i is pivoted at 32, and the other arm of the bell crank is in turn pivotally connected at 33 in an obvious manner to a moving part 35. oi the entire advertising device. In the form shown this part has thereon the words Motor Airplanes. It will be noted that the spring 28 under the transmission oi vertical motion from the train will cause the bell crank 3l to swing to and fro on its pivot 32 and correspondingly impart to-and-fro motion to the part Sli.
Referring to the form shown in Fig. 7, this form comprises a front board 35, rear board 36, top board 3i, and bottom board 38. Fixed in a'ny suitable manner to the top board 3l, to the under surface thereof, is a yhousing 3S. Located in the housing is a trackway Lili upon which is adapted to reciprocate a ballV iii. The ball 4l has a shaft i2 provided with hubs l-l. The shaft l2 extends through a slot i6 in the housing 3Q. Mounted upon the shaft d2 is an arm l5 having a weight it combined therewith to form a pendulum. The upper end of the arm i5 extends upwardly from the top board 3l through a slot il and outwardly from the front board 35, and has aixed thereto at its extremity a movable element in the form of a Zeppelin.
By means of this arrangement, longitudinal movement of the car may be transmitted so as to cause reciprocation of the ball l and corresponding reciprocatory movement backward and forward of the zeppelin above the sign when the same is aixed to the side wall of the car. By the same arrangement, because the ball il is loosely mounted upon the shaft ft2, the pendulum is adapted to be swung as a result of the longitudinal movement of the car to correspondingly impart a swinging or curvilinear movement to the Zeppelin, in addition to the otherv resultant movement. If the device shown in Fig. 7 is applied to the front wall of the car the result will be substantially the same, though perhaps diiierent in degree.
The embodiments heretofore selected to illustrateV the principle of my invention have each involved a stationary and a movable element. However, it is not indispensable to the practice of the invention to have a stationary element per se. A coil spring, for example, might be attached to the upper Vportion of the interior wall ci a car, at one end, and an advertising device mignt be applied to the other end of this spring. Ii the wall to which this spring were applied were'a side wall, lateral,Y vertical and longitudinal motion would be transmitted to the spring and to the advertising device, This would also be true if the device were applied to the front wall. In addition, a weightvmight be provided upon the coil springs, slidably mounted for adjustment.
In the preferred form shown a frame has been provided which will function to hide the operating mechanism. y
I have illustrated and described a number of concrete exempliiications which I have selected to illustrate the principle of my invention. My invention of course is not limited to these exemplications, but these may be changed in numberless respects Without departing from the spirit oi the invention. I, therefore, do not wish to be limited to the'precise details of construction set forth, but desire to avail myself of all of such variations and modications as come within the scope of the appended claims.
Having thus described my invention, what I claim as new and desire to secure by Letters Patent is:
l. An advertising device of the character described, including a wall, a laterally extending spring located on one side of said wall and adapted to transmit motion, an element connected to said spring and adapted to be moved by said spring, and a pin adapted to be extended through a longitudinal slot in said element, the diameter of the pin being only slightly less than the width of the slot whereby to guide the movement of said element.
.2. An advertising device oi the character described, including a wall, a spring located on one side of said wall and adapted to transmit motion, an element connected to said spring and adapted to be moved by said spring, and a pin adapted to be extended through a longitudinal slotin said element.
3. An advertising device of the character described, including a wall, a laterally extending spring located on one side of said wall and adapted to transmit motion, an element connected to said spring and adapted to be moved by said spring, a weight slidably connected to said spring, and a pin adapted to extend through a longitudinal slot in said element;
4. An advertising device of the character described, including a wall, a spring located on one side of said wall and adapted to transmit motion, an element connected to said spring and adapted to be moved by said spring, a weight slidably connected to said spring, and a pin adapted to extend through a longitudinal slot in said element.
5. An advertising device of the character described, including a wall, a laterally extending spring located on one side of said wall and adapted to transmit motion, an element connected to said spring and adapted to be moved by said spring, and a pin adapted to be extended through a longitudinal slot in said element.
6. An advertising device of the character described including a wall, a laterally extending spring located on one side of said wall and adapted to transmit motion, an element connected to said spring and adapted to be moved by said spring, and means adapted to extend through a longitudinal slot in said element whereby to guide the movement of said element.
RCHARD F. OUTCAULT.
US652440A 1933-01-19 1933-01-19 Advertising device Expired - Lifetime US2002675A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4656768A (en) * 1982-02-08 1987-04-14 Thigpen James C Wind driven sign
US4872278A (en) * 1988-04-26 1989-10-10 Ross Bruce E Motion sensitive animated figure display
US6108954A (en) * 1997-04-03 2000-08-29 Eiteneer; Nikolai N. Motion sensitive animated advertising device

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4656768A (en) * 1982-02-08 1987-04-14 Thigpen James C Wind driven sign
US4872278A (en) * 1988-04-26 1989-10-10 Ross Bruce E Motion sensitive animated figure display
US6108954A (en) * 1997-04-03 2000-08-29 Eiteneer; Nikolai N. Motion sensitive animated advertising device

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