US1794311A - Display card - Google Patents

Description

Feb. 24, 1931. A. MENDELL DISPLAY CARD Filed March 25. 1950 Patented Feb. 24, 1931 was entree srarssrarsnr orrics ALFRED MENDELL, 0F GLENDALE, NEW YORK, ASSIGNOR TO MENDELL CAN-DIES, INCL,

0? BROOKLYN, NEW YORK, A CORPORATION OF NEW YORK DISPLAY CARD Application filed March 25, 1930. Serial No. 438,784.

This invention is an improvement in display and merchandising packages, and more particularly in a package for displaying stick like articles, such as the so called sucln ers or pops, each including a lump of candy held on the end of a stick and a plurality thereof carried by a card of relatively stiff but flexible material to provide a convenient and attractive package as an article of commerce.

One of the primary objects of the invention is to provide a package including a card adapted to hold in display position a plurality of the pops in an attractive and striking position, the card being so shaped as to provide a handle for the assemblage.

Another object is to provide a package consisting of the card and the candies, adapted to be retailed as a package for a specified price.

Another object is the provision of a simple inexpensive card, which may be shaped fiat,

. and assembled at the factory, and which when arrying the candy will lie in a container in substantially liat position.

Vith these and other objects in view the invention consists in the construction and novel combination of parts fully described hereinafter, illustrated in the accompanying drawings, and pointed out in the claims appended hereto, it being understood that var ous changes in the form, proportion, size and minor details of construction within scope of the claims, may be resorted to without departing from the spirit of the invention.

In the drawings forming a part hereof 2- Fig. 1 is a perspective view of the improved card.

Fig. 2 is a rear view.

Fig. 3 is a section on the line 33 of Fig. 2.

In the present embodiment of the invention, the improvement comprises a card 1 of relatively stiff but flexible material and of suitable size and shape, having near each end a row of openings 2 and 3, respectively. The rows are spaced apart from each other, and the openings of each row correspond in number, and in relative position in the row to those of the other row.

As for instance in the present case three line of least width, the card gradually increases in width toward each end. The angle of merease lsthe same at each side of the line of least width, so that when the card is bentupon said line of least width, the side edges of the'two parts w1ll be in register. The. card may be creased transversely at the line of least width to facilitate bending, andforconvenience the line of least width is hereafter designated as the crease, it being understood, however, that a crease is not necessary. That portion 5 of the card outside the line of least width or crease is adapted to be bent backward to lie in rear of the card body, as shown in Fig. 3. v

When so bent, the openings 3 may be brought into axial alinement with the openings 2, as clearly shown in Fig. 2, so that each pair of alined openings in the two rows may receive a stick-like article, as for instance the stick 6, of a sucker or pop. Each stick carries a lump or mass 7 of candy, and the mass is wrapped, as shown at 8, the wrapping extending some little distance down upon the stick as shown at 9.

The openings 2 are somewhat larger in diameter than the openings 3,-so that the wrapping on the stick may be passed through the openings 2. In placing the sticks, the card is flexed or bowed transversely and the portion 5 is bent as shown in Fig. 3, and the stick is passed down through an opening 2, from front to rear, and through an opening 3, also from what is the front of the card before bending of theportion 5. The free end of the stick lies'between the body at therear cealed at the rear face of the card and substantially the entire front face of the card is unobstructed.

In order to place the sticks, the end of the card remote from the crease is also flexed or bent backward, as shown in Figs. 1 and 3, and this arangement insures that when a stick is pulled outwardly, in the attempt to dislodge it from the card,,the bent ends of the card will move with the stick for a certain distance and will exert stress on the stick to brake the withdrawing movement thereof. This is assisted also by the wrapping 9, and thus the pops will not readily fall out when the card is inverted.

Preferably the openings 2 and 3 are so arrangedas to hold the articles in a relation diverging from the crease, and the side edges of the card are shaped to be substantially parallel with the outermost sticks. From this results that the side edges of the card diverge from the crease in each direction, the

side edges of the portion 5 being in substantial register with the side edges of the card body. Suitable display matter or advertising matter may be arranged upon the unobstructed front face of the card, as indicated at 10.

It will be apparent from the drawing that the improved card is substantially fan shaped, and while providing in combination with the candies an attractive display, it may be used after the removal of the candies, as a fan by the children who buy the candies.

What is claimed as new is 1. As a new article of commerce, a lolly pop sales package comprising a card of relatively stiff but flexible material having a row of openings at opposite ends thereof and the lower end folded rearwardly and upwardly to bring its row of oaenings at the rear of the card, and stick confections of the lolly pop type carried by said card, the sticks of the confections extending through the alined openings at opposite ends of the card in such a manner as to flex or how the card transiersely and through its inherent resiliency exert a gripping stress upon the sticks, the candy portion of each stick being disposed in a line on the front face of the card near the upper edge thereof, and the sticks being disposed at the rear face of the card.

7 2. A display package of candies of the sucker type comprising a card of relatively stiff but flexible material and a plurality of stick confections of the sucker type carried thereby, said card having a transverse row of openings near each end, the openings of each row corresponding in number and relative position to those of the other row and so arranged that when the card is folded intermediate its ends on a transverse line the corresponding openings of the rows will be through each pair of openings with one end of the stick confined between the folded portions and the confection carrying end located at the front face of the package, the said card having such inherent resiliency as to exert a gripping action on the sticks.

3. A dis )lay package of candies of the sucker type comprising a substantially fanshaped card of relatively stiff but flexible material, and a plurality oftstick confections of the sucker type carried thereby, said card having a plurality of spaced openings arranged transversely thereof near each end and the lower end of the card being folded rearwardly and upwardly to dispose its row of openings at the rear face of the card, the sticks of the confections extending through pairs of alined openings longitudinally of the card so as to tie): the latter transversely and through its inherent resiliency exert a gripping action on the sticks, the confection portion of each stick being disposed at the front of the card and the sticks at the rear, the said openings at the opposite ends of the card being spaced relatively to each other in such a manner as to display the confections in a fan-like formation I 4. As a new article of commerce, a lolly pop sales package, comprising a substantially fan-shaped card of relatively stiff but flexible material, and a plurality of stick confections of the sucker type carried thereby, said card having a row of spaced openings near each end thereof, and the lower end of the card being folded rearwardly and upwardly to dispose its row of openings at the rear face of the card, the sticks of the confections extending through the alined openings at the opposite ends of the card in such a manner as to flex the card transversely and exert a gripping stress upon the sticks, the candy portion of each stick being disposed in fan-like formation at the front face of the card near its wider end and the sticks being disposed at the rear face of the card. the remaining front face of the card being unobstructed and adapted to have imprinted thereon appropriate advertising matter.

Signed Brooklyn in the county of Kings and State of New York this 22nd day of March, A. D. 1930.

ALFRED' MENDELL.

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