TWM569018U - Shopping platform system based on feedback conditions - Google Patents
Shopping platform system based on feedback conditions Download PDFInfo
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Abstract
一種基於回饋條件的購物平台系統,包含至少一消費端裝置、複數個商家端裝置、及一平台伺服器;當消費端裝置於完成消費(可指購買或兌換行為)時,可產生一消費數量資訊、及一消費端識別資訊;各商家端裝置於完成核銷後可產生一被兌換數量資訊;其中,當被兌換數量資訊之累積值符合一銷售回饋條件,該商家端裝置即產生一回饋商品識別資訊,而當消費數量資訊之累積值滿足一消費回饋條件,平台伺服器即依據至少一權衡參數,使消費端識別資訊與其中一回饋商品識別資訊形成關聯,以生成可供兌換的一回饋商品兌換碼。 A shopping platform system based on feedback conditions, comprising at least one consumer device, a plurality of merchant devices, and a platform server; when the consumer device completes consumption (may refer to purchase or redemption behavior), a consumption amount is generated Information and a consumer identification information; each merchant device may generate a converted quantity information after completion of the write-off; wherein, when the accumulated value of the converted quantity information meets a sales feedback condition, the merchant device generates a feedback Commodity identification information, and when the accumulated value of the consumption quantity information satisfies a consumption feedback condition, the platform server associates the consumer identification information with one of the feedback product identification information according to at least one trade-off parameter to generate a redeemable one. Reward the product redemption code.
Description
一種基於回饋條件的購物平台系統,可供消費者端(或收禮端)裝置透過商店的商家端裝置,串接平台伺服器以進行商品兌換,本創作尤指平台伺服器可藉由判斷消費端裝置、及商家端裝置是否滿足一回饋條件的機制,改變消費端之消費習慣、促進各商家人流與金流之互導的「基於回饋條件的購物平台系統」。 A shopping platform system based on feedback conditions, which can be used by a consumer (or receiving) device to connect to a platform server through a merchant device of a store to exchange goods. This creation means that the platform server can judge consumption. Whether the end device and the merchant device satisfy the mechanism of a feedback condition, change the consumption habits of the consumer, and promote the "feedback condition based shopping platform system" for mutual trade between the merchants and the gold flow.
隨著科技的蓬勃發展,現有購物平台系統的營運模式也趨於多樣化,一般人購買商品不外乎自用或是送禮,對於自用方面,例如消費者可至實體商店(或線上商店)購買咖啡(或一次性購買數杯咖啡並寄杯);對於送禮方面,有發明人將線上購物與贈禮的概念結合,如中華民國發明專利第I486896號所揭露,即一贈禮者於一平台伺服器之一虛擬購物介面中選購一實體商、及選擇一被贈送對象後,平台伺服器可傳送一取物識別碼至被贈送對象,以換取實體商店內之商品;然而,消費者可能會因為每天的行經路 線、及其所瀏覽之網路購物網站較為固定,而偏好於選擇最方便購買的商家及其商品,但如此固定的消費習慣,將難以讓消費者發掘到其它符合消費者喜好的商家,故即便平台端(負責運營平台伺服器之運營商)將更多的商家納入購物平台系統架構之商家端、或將各商家所釋出的優惠訊息置頂於平台的虛擬購物介面,消費者仍因較偏好既有的消費習慣,而普遍不蒞臨其它商家並消費,相對地,與平台端洽談的各商家也會認為,即便成為現有購物平台系統架構的商家端,對其來客數、銷售量、曝光量仍未有顯著幫助,久而久之,現有的購物平台系統將面臨各商家端之註冊率、及使用率越來越低的狀況,而僅能使平台伺服器執行「儲存各商家端之商品販售資訊」、「生成商品兌換識別碼」、及「比對與核銷商品兌換識別碼」的功能;因此,如何提出一種可改變消費者之消費習慣、可促進各商家人流與金流之互導、可增進購物平台系統之使用率的購物平台系統,乃待解決之問題。 With the rapid development of technology, the existing shopping platform system has become more diversified. The average person buys goods for personal use or gifts. For personal use, for example, consumers can buy coffee at a physical store (or online store). Or buy a few cups of coffee at a time and send a cup); for gift giving, inventors combine the concept of online shopping and gift giving, as disclosed in the Republic of China invention patent No. I486896, that is, one gift giver in one platform server After purchasing an entity in the virtual shopping interface and selecting a given object, the platform server may transmit an object identification code to the object to be presented in exchange for the goods in the physical store; however, the consumer may be Road The line and the online shopping websites it browses are relatively fixed, and prefer to choose the most convenient to buy businesses and their products, but such fixed consumption habits will make it difficult for consumers to discover other merchants that meet consumer preferences, so Even if the platform side (the operator responsible for operating the platform server) puts more merchants into the merchant side of the shopping platform system architecture, or puts the preferential information released by each merchant on the virtual shopping interface of the platform, consumers still Prefer to the existing consumption habits, and generally do not come to other businesses and consume. Relatively, the merchants who negotiate with the platform will also think that even if they become the merchants of the existing shopping platform system architecture, their number of visitors, sales volume, exposure The amount has not been significantly helped. Over time, the existing shopping platform system will face a lower registration rate and lower usage rate of each merchant, and only enable the platform server to execute the "storage of goods for each merchant." "Information", "Generate Commodity Conversion Identification Code", and "Comparative and Verification Product Conversion Identification Code"; therefore, how to propose a The changes in consumer spending habits can promote the business flow and cash flow of the transconductance, can improve the utilization rate of shopping shopping platform system platform, is a problem to be solved it.
有鑑於上述問題,本創作人依據多年來從事相關領域研究的經驗,針對購物平台系統之銷售及推廣模式進行研究;緣此,本創作之目的在於提供一種可改變消費者之消費習慣、可促進各商家人流與金流之互導、可增進購物平台系統之使用率的「基於回饋條件的購物平台系統」。 In view of the above problems, the creator has studied the sales and promotion model of the shopping platform system based on years of experience in related fields research. Therefore, the purpose of this creation is to provide a consumer habit that can change the consumer's consumption habits. A "feedback-based shopping platform system" that promotes the mutual flow of merchants and financial flows and enhances the usage rate of the shopping platform system.
為達上述目的,本創作所揭基於回饋條件的購物平台系統包含:至少一消費端裝置、複數個商家端裝置、及一平台伺服器;消費端裝置完成消費後,可產生一消費數量資訊與一消費端識別資訊,並可接收一商品兌換條碼;各商家端裝置於完成核銷後,可產生一被兌換數量資訊,且當被兌換數量資訊之累積值符合一銷售回饋條件,商家端裝置即產生一回饋商品識別資訊;平台伺服器供以接收消費數量資訊、及被兌換數量資訊以進行累加;本創作之關鍵在於,當消費數量資訊之累積值滿足一消費回饋條件,平台伺服器即依據至少一權衡參數,使消費端識別資訊與其中一回饋商品識別資訊形成關聯,以生成對應於回饋商品識別資訊的一回饋商品兌換碼,以供對應的商家端裝置識別後,可提供回饋商品給兌換者(消費端或收禮端)。 In order to achieve the above objective, the shopping platform system based on the feedback condition includes: at least one consumer device, a plurality of merchant devices, and a platform server; after the consumer device completes consumption, a consumption quantity information may be generated and a consumer identification information, and can receive a commodity redemption barcode; each merchant device can generate a converted amount information after the completion of the write-off, and when the accumulated value of the redistributed quantity information meets a sales feedback condition, the merchant device That is, generating a feedback product identification information; the platform server is configured to receive the consumption quantity information and the converted quantity information for accumulating; the key of the creation is that when the accumulated value of the consumption quantity information satisfies a consumption feedback condition, the platform server is And according to at least one trade-off parameter, the consumer identification information is associated with one of the feedback product identification information to generate a feedback product redemption code corresponding to the feedback product identification information, so that the corresponding merchant device can identify and provide the feedback product. To the redemptor (consumer or receiving end).
為使 貴審查委員得以清楚瞭解本創作之目的、技術特徵及其實施後之功效,茲以下列說明搭配圖示進行說明,敬請參閱。 In order for your review board to have a clear understanding of the purpose, technical features and effectiveness of this work, please refer to the following instructions for illustration.
10‧‧‧基於回饋條件的購物平台系統 10‧‧‧Shopping platform system based on feedback conditions
U1‧‧‧消費端 U1‧‧‧ consumer
101‧‧‧消費端裝置 101‧‧‧Consumer device
1011‧‧‧運算處理模組 1011‧‧‧Operation Processing Module
1012‧‧‧消費端應用程式 1012‧‧• Consumer app
10121‧‧‧消費模組 10121‧‧‧ Consumer Module
10122‧‧‧贈禮模組 10122‧‧‧ Gifts Module
10123‧‧‧兌換模組 10123‧‧" redemption module
10124‧‧‧收禮模組 10124‧‧‧Receiving module
1013‧‧‧定位模組 1013‧‧‧ Positioning Module
U1_P1‧‧‧消費資訊 U1_P1‧‧‧ Consumer Information
U1_P2‧‧‧消費資訊 U1_P2‧‧‧ Consumer Information
U1_P‧‧‧消費資訊 U1_P‧‧‧ Consumer Information
U1_G‧‧‧贈禮商品兌換碼 U1_G‧‧‧ Gift Product Redemption Code
U1_COUNT‧‧‧消費數量資訊 U1_COUNT‧‧‧ consumption quantity information
U1_FEEDBACK‧‧‧回饋商品兌換碼 U1_FEEDBACK‧‧‧Feedback Product Redemption Code
U2‧‧‧消費端 U2‧‧‧ consumer
101’‧‧‧消費端裝置 101’‧‧‧ consumer devices
U3‧‧‧消費端 U3‧‧‧ consumer
101”‧‧‧消費端裝置 101”‧‧‧Consumer device
S1‧‧‧商家端 S1‧‧‧Business
102‧‧‧商家端裝置 102‧‧‧Business equipment
1021‧‧‧核銷模組 1021‧‧‧ verification module
S1_COUNT‧‧‧被兌換數量資訊 S1_COUNT‧‧‧Exchanged quantity information
S2‧‧‧商家端 S2‧‧‧Business
102’‧‧‧商家端裝置 102’‧‧‧Business device
S3‧‧‧商家端 S3‧‧‧Business
102”‧‧‧商家端裝置 102”‧‧‧Business device
103‧‧‧平台伺服器 103‧‧‧ platform server
1031‧‧‧運算處理模組 1031‧‧‧Operation Processing Module
10311‧‧‧禮品分配單元 10311‧‧‧Gift Distribution Unit
10312‧‧‧禮品產生單元 10312‧‧‧ Gift Generation Unit
1032‧‧‧消費端紀錄資料庫 1032‧‧‧ Consumer Record Database
1033‧‧‧商家端紀錄資料庫 1033‧‧‧Business record database
1034‧‧‧回饋商品資料庫 1034‧‧‧Feed back to the commodity database
R1‧‧‧收禮端 R1‧‧‧ receiving end
R1_P‧‧‧收禮端消費資訊 R1_P‧‧‧ Receiving end consumer information
R1_COUNT‧‧‧消費數量資訊 R1_COUNT‧‧‧ consumption quantity information
104‧‧‧收禮端裝置 104‧‧‧ Receiving device
ST10‧‧‧接收消費端裝置之累積消費數量 ST10‧‧‧Accumulative consumption of receiving consumer devices
ST11‧‧‧累積消費數量是否滿足消費回饋條件 ST11‧‧‧Accumulated consumption quantity meets consumer feedback conditions
ST12‧‧‧觸發回饋商品發送指令 ST12‧‧‧Trigger feedback product delivery instruction
ST121‧‧‧消費端裝置是否接受由系統指派商家 ST121‧‧‧Does the consumer device accept the business assigned by the system?
ST122‧‧‧擷取消費端裝置之消費習慣分析紀錄 ST122‧‧‧According to the consumption habit analysis record of consumer devices
ST123‧‧‧比對出消費端未蒞臨的商家 ST123‧‧‧Compare the merchants that are not on the consumer side
ST124‧‧‧判斷一預定範圍內是否設有該商家 ST124‧‧‧Judge whether the merchant is in the predetermined range
ST125‧‧‧比對出消費端較少蒞臨的商家 ST125‧‧‧Compare the merchants with less consumption
ST126‧‧‧系統分派未蒞臨商家之一回饋商品 ST126‧‧‧System distribution does not come to one of the merchants to return goods
ST127‧‧‧接收消費端裝置之商家選擇指令 ST127‧‧‧Commerce Selection Instructions for Receiving Consumer Devices
ST128‧‧‧系統分派被選定商家之一回饋商品 ST128‧‧‧ system dispatched to return goods to one of the selected merchants
ST13‧‧‧發送回饋商品兌換碼至消費端裝置 ST13‧‧‧Send feedback product redemption code to consumer device
ST14‧‧‧重置消費端裝置之累積消費數量 ST14‧‧‧Reset cumulative consumption of consumer devices
ST20‧‧‧接收商家端裝置之累積被兌換數量 ST20‧‧‧Received cumulative number of merchant devices
ST21‧‧‧累積被兌換數量是否滿足銷售回饋條件 ST21‧‧‧Accumulated whether the amount of redemption is satisfied with the sales feedback condition
ST22‧‧‧觸發回饋商品產生指令 ST22‧‧‧Trigger feedback product generation instruction
ST23‧‧‧接收商家端裝置發送的回饋商品識別資訊 ST23‧‧‧Receive feedback information sent by the merchant device
ST24‧‧‧重置商家端裝置之累積被兌換數量 ST24‧‧‧Reset the cumulative amount of exchanged merchant devices
第1圖,為本創作之系統架構圖(一)。 Figure 1 is the system architecture diagram of the creation (1).
第2圖,為本創作之系統架構圖(二)。 Figure 2 is a diagram of the system architecture of the creation (2).
第3圖,為本創作第一實施例之實施流程圖。 Fig. 3 is a flow chart showing the implementation of the first embodiment of the creation.
第4圖,為本創作第一實施例之實施示意圖(一)。 Fig. 4 is a schematic view (1) of the first embodiment of the creation.
第5圖,為本創作第一實施例之實施示意圖(二)。 Figure 5 is a schematic view (2) of the implementation of the first embodiment of the creation.
第6圖,為本創作第一實施例之實施示意圖(三)。 Figure 6 is a schematic view (3) of the implementation of the first embodiment of the creation.
第7圖,為本創作第一實施例之實施示意圖(四)。 Figure 7 is a schematic view (4) of the implementation of the first embodiment of the creation.
第8圖,為本創作第二實施例之資訊流示意圖。 Figure 8 is a schematic diagram of the information flow of the second embodiment of the present invention.
第9圖,為本創作第三實施例之實施流程圖。 Figure 9 is a flow chart showing the implementation of the third embodiment of the present invention.
第10圖,為本創作第三實施例之資訊流示意圖。 Figure 10 is a schematic diagram of the information flow of the third embodiment of the present invention.
第11圖,為本創作第四實施例之實施流程圖。 Figure 11 is a flow chart showing the implementation of the fourth embodiment of the present invention.
請參閱「第1圖」之系統架構圖(一),本創作所揭之基於回饋條件的購物平台1系統包括:相互呈資訊連結的至少一消費端裝置101、複數個商家端裝置(102、102’、102”...)、及一平台伺服器103;其中,消費端裝置101由一消費端U1所持有,各商家端裝置(102、102’、102”...)分別設置於商店(S1、S2、S3...)內,商店(S1、S2、S3...)可為一實體商店、或一線上商店:平台伺服器103可為一軟體即服務(Software as a Service,SaaS)架構的平台系統、或一平台即服務(Platform as a Service,Paas)架構的平台系統;又,消費端裝置101可為具有連網功能及具有儲存模組(圖中未繪示)的一智慧型手機、一平板電腦、一掌上型電腦之其中一種;各商家端裝置(102、102’、102”...)可為一POS(Point of Sale)機、一智慧型手機、一平板電腦之其中一種或其組合;前述資訊連結的方式可透過乙太網路、3G、4G LTE、Wi-Fi等資料傳輸協定達成;又,消費端裝 置101、及各商家端裝置(102、102’、102”...)可經由執行一應用程式(App)、或一網頁(Web)而與平台伺服器103建立資訊連結;而前述針對消費端裝置101之類型、各商家端裝置(102、102’、102”...)之裝置類型、及平台伺服器103之架構類型僅為舉例,並不以此為限。 Please refer to the system architecture diagram (1) of "FIG. 1". The shopping system 1 system based on the feedback condition disclosed in the present invention comprises: at least one consumer device 101 and a plurality of merchant devices (102, which are mutually linked by information). 102', 102"...), and a platform server 103; wherein the consumer device 101 is held by a consumer terminal U1, and each merchant device (102, 102', 102"...) is separately set. In the store (S1, S2, S3...), the store (S1, S2, S3...) can be a physical store, or an online store: the platform server 103 can be a software as a service (Software as a a platform system of a Service, SaaS) architecture, or a Platform as a Service (Paas) architecture platform system; in addition, the consumer device 101 can have a networking function and a storage module (not shown) a smart phone, a tablet computer, a palm-sized computer; each merchant device (102, 102', 102"...) can be a POS (Point of Sale) machine, a smart phone One or a combination of a tablet; the above information can be accessed via Ethernet, 3G, 4G LT E, Wi-Fi and other data transmission agreements are reached; 101, and each merchant device (102, 102', 102"...) can establish an information link with the platform server 103 by executing an application (App) or a web page (Web); The type of the device 101, the device type of each of the merchant devices (102, 102', 102", and the architecture type of the platform server 103 are merely examples, and are not limited thereto.
請繼續參閱「第1圖」,當消費端U1透過消費端裝置101與商家端裝置(102、102’)建立資訊連結,以分別於商家端裝置(102、102’)進行交易後,消費端裝置101可產生對應於商家端裝置102的消費資訊U1_P1、及對應於商家端裝置102’的消費資訊U1_P2,所述的消費資訊(U1_P1、U1_P2)可至少包含一消費數量資訊(U1_COUNT,例如消費數量分別為3、7)、一消費端識別資訊、及一消費商品資訊(例如消費商品分別為皆為一杯美式咖啡),而消費端裝置101可將消費數量資訊(U1_COUNT)傳送至平台伺服器103,商家端裝置(102、102’)則分別將被兌換數量資訊傳送至平台伺服器103,又,各商家端裝置(102、102’、102”...)之被兌換數量資訊之累積值若分別滿足一銷售回饋條件,即應產生一回饋商品識別資訊,並分別傳送至平台伺服器103,所述回饋商品識別資訊係指包含商家資訊、及回饋商品資訊等可識別回饋商品之提供來源的資訊,如圖中所示,例如可識別出回饋商品係由商家102”所提供,且回饋商品為一咖啡商品;其後,平台伺服器103對消費端裝置101所傳送的消費數量資訊(U1_COUNT,例如累加3及7)進行累加, 並判斷消費端裝置101是否滿足特定的回饋條件(例如判斷消費端U1確實達成滿10杯送1杯的消費回饋條件),若有滿足(「第1圖所示即屬有滿足條件之情況」,平台伺服器103將依據至少一權衡參數,決定如何選定哪一回饋商品識別資訊,並產生對應於消費端識別資訊的回饋商品兌換碼(U1_FEEDBACK,如圖中所示,可贈送其它商家S3的專屬回饋商品),並傳送至消費端裝置101。 Please continue to refer to "FIG. 1". When the consumer U1 establishes an information link with the merchant device (102, 102') through the consumer device 101 to perform transaction respectively on the merchant device (102, 102'), the consumer terminal The device 101 can generate the consumption information U1_P1 corresponding to the merchant device 102 and the consumption information U1_P2 corresponding to the merchant device 102', and the consumption information (U1_P1, U1_P2) can include at least one consumption quantity information (U1_COUNT, for example, consumption The quantity is 3, 7), a consumer identification information, and a consumer product information (for example, the consumer goods are each a cup of American coffee), and the consumer device 101 can transmit the consumption quantity information (U1_COUNT) to the platform server. 103. The merchant device (102, 102') respectively transmits the converted quantity information to the platform server 103, and further, the accumulated amount information of each merchant device (102, 102', 102"...) If the value satisfies a sales feedback condition, respectively, a feedback product identification information should be generated and transmitted to the platform server 103, where the feedback product identification information refers to the business information and the feedback product. And the information that can identify the source of the feedback product, as shown in the figure, for example, it can be recognized that the feedback product is provided by the merchant 102", and the feedback product is a coffee product; thereafter, the platform server 103 is connected to the consumer device. The consumption quantity information (U1_COUNT, for example, accumulated 3 and 7) transmitted by 101 is accumulated, And determining whether the consumer device 101 satisfies a specific feedback condition (for example, determining that the consumer U1 has indeed reached a consumption feedback condition of 10 cups and 1 cup), and if it is satisfied ("the first picture shows that the condition is met" The platform server 103 determines, according to at least one trade-off parameter, which feedback product identification information is selected, and generates a feedback product redemption code corresponding to the consumer identification information (U1_FEEDBACK, as shown in the figure, may be presented to other merchants S3. The product is exclusively returned and transmitted to the consumer device 101.
請繼續參閱「第1圖」,當消費端裝置101收到平台伺服器103所傳送的回饋商品兌換碼(U1_FEEDBACK),消費端U1可藉操作消費端裝置101,使回饋商品兌換碼(U1_FEEDBACK)顯示於消費端裝置101,並供商家S3的商家端裝置102”完成識別後,連線至平台伺服器103並進行核銷,核銷成功後,消費端U1即可成功於商店S3內兌換回饋商品;又,權衡參數可為一消費端裝置設定資訊、一消費端裝置定位資訊、一消費頻率資訊、一來店次數資訊、一消費端喜好資訊之其中一種或其組合;回饋商品兌換碼(U1_FEEDBACK)可為一一維條碼、一二維條碼、一三維條碼、一四維條碼、一超連結(hyperlink)、或一字串(例如亂數驗證碼)之其中一種;其中,一維條碼的類型包含Code 128、ISSN、ISBN、EAN8、EAN13、Code 39、UPC等一維條碼;二維條碼的類型包含PDF417、QR、漢信、ColorCode、DataMatrix、Aztec、QuickMark等二維條碼;三維條碼係指比二維條碼更具備「Z軸」資訊的條碼,可作為Z軸資訊 的訊息類型可為顏色資訊、及光感度資訊:四維條碼係指比三維條碼更具備「時間」維度的資訊,即指一動態條碼,惟前述的權衡參數、及回饋商品兌換碼(U1_FEEDBACK)之類型僅為舉例,並不以此為限。 Please continue to refer to "FIG. 1". When the consumer device 101 receives the feedback product redemption code (U1_FEEDBACK) transmitted by the platform server 103, the consumer U1 can operate the consumer device 101 to return the product redemption code (U1_FEEDBACK). After being displayed on the consumer device 101 and confirmed by the merchant device 102 of the merchant S3, the device is connected to the platform server 103 and verified for verification. After the verification is successful, the consumer U1 can successfully redeem the feedback in the store S3. Commodity; in addition, the trade-off parameter may be a consumer device setting information, a consumer device positioning information, a consumption frequency information, a store number information, a consumer favorite information, or a combination thereof; U1_FEEDBACK) may be one of a one-dimensional barcode, a two-dimensional barcode, a three-dimensional barcode, a four-dimensional barcode, a hyperlink, or a string (for example, a random number verification code); wherein, the one-dimensional barcode The types include Code 128, ISSN, ISBN, EAN8, EAN13, Code 39, UPC and other one-dimensional barcodes; the types of 2D barcodes include PDF417, QR, Hanxin, ColorCode, DataMatrix, Aztec, QuickMark, etc. Dimensional bar; three-dimensional bar code refers to more than the two-dimensional bar code with the bar code "Z-axis" information can be used as Z-axis information The message type can be color information and light sensitivity information: the four-dimensional bar code refers to information that has a "time" dimension than the three-dimensional bar code, that is, a dynamic bar code, but the aforementioned trade-off parameter, and the feedback product redemption code (U1_FEEDBACK) Types are examples only and are not limited to this.
請參閱「第2圖」之系統架構圖(二),並請搭配參閱「第1圖」,如「第2圖」所示,消費端裝置101主要包含:一運算處理模組1011、一消費端應用程式1012、及一定位模組1013,運算處理模組1011可為一中央處理器(CPU),用以運行消費端裝置101,並具備邏輯運算、暫存運算結果、保存執行指令位置等功能;定位模組1013與運算處理模組1011呈資訊連結,定位模組1013可為一應用全球衛星定位系統(GPS)的定位模組;消費端應用程式1012安裝於消費端裝置101,消費端應用程式1012包含:一消費模組10121、一贈禮模組10122、一兌換模組10123、一收禮模組10124,其中,消費模組10121經觸發後,可供消費端U1進行線上消費或線下消費,故當消費端U1觸發消費模組10121後,消費端UI即可於消費端裝置101進行商品資訊的瀏覽、及消費,完成線上消費後,可進一步於消費端應用程式1012接收由平台伺服器103所回傳的商品兌換碼,並發送消費端U1的消費數量資訊(U1_COUNT)至平台伺服器103,而所述的商品兌換碼可供商家端裝置(102、102’、102”...)識別、及核銷;相對地,若消費端U1欲進行線下消費,則消費端U1於實體商家(S1、S2、S3...)內以現金、電子票證(例如悠 遊卡)、信用卡、出示結帳條碼(例如二維條碼,可透過觸發消費模組10121而產生)等方式完成支付的同時,消費端U1可藉由觸發消費模組10121,使消費端裝置101與商家端裝置(102、102’、102”...)建立資訊連結,以供商家端裝置(102、102’、102”...)連線至平台伺服器103後,可即時進行身分驗證、及核銷手續,完成驗證及核銷手續後,平台伺服器103即可從消費端裝置101接收消費端U1的消費數量資訊(U1_COUNT);贈禮模組10122可供消費端U1就已完成消費、但尚未兌換的商品,進行線上贈送;兌換模組10123經觸發後,可使商品兌換碼、或回饋商品兌換碼(U1_FEEDBACK)顯示於消費端裝置101;當平台伺服器103偵測到有其它消費端欲贈送禮物給消費端U1,將發送一贈禮通知訊息至消費端裝置101,以供消費端U1決定是否觸發收禮模組10124,以接收其它消費端所贈送的商品兌換碼;商家端裝置102包含一核銷模組1021,且核銷模組1021可內建於一商家端應用程式(圖中未繪示)。 Please refer to the system architecture diagram (2) of "Figure 2", and please refer to "Figure 1". As shown in "Figure 2", the consumer device 101 mainly comprises: an arithmetic processing module 1011, a consumer The end application 1012 and the positioning module 1013, the operation processing module 1011 can be a central processing unit (CPU) for running the consumer device 101, and having logical operations, temporary storage operation results, saving execution instruction positions, and the like. The positioning module 1013 and the computing processing module 1011 are connected by information. The positioning module 1013 can be a positioning module for applying a global positioning system (GPS); the consumer application 1012 is installed at the consumer device 101, and the consumer terminal The application 1012 includes: a consumer module 10121, a gifting module 10122, a redemption module 10123, and a gifting module 10124. After the consumer module 10121 is triggered, the consumer terminal U1 can be used for online consumption or line. After the consumer U1 triggers the consumption module 10121, the consumer UI can browse and consume the product information on the consumer device 101. After the online consumption is completed, the consumer application 1012 can be further received. The product redemption code returned by the platform server 103, and the consumption quantity information (U1_COUNT) of the consumer U1 is sent to the platform server 103, and the commodity redemption code is available to the merchant device (102, 102', 102). "..." identification, and write-off; relatively, if the consumer U1 wants to consume offline, the consumer U1 is in the entity merchant (S1, S2, S3...) with cash, electronic ticket (such as The payment terminal, the credit card, and the presentation of the checkout barcode (for example, the two-dimensional barcode can be generated by triggering the consumption module 10121), and the consumer U1 can cause the consumer device 101 by triggering the consumption module 10121. Establishing an information link with the merchant device (102, 102', 102"...) for the merchant device (102, 102', 102"...) to connect to the platform server 103, and can immediately perform identity After the verification and verification procedures are completed, the platform server 103 can receive the consumption quantity information (U1_COUNT) of the consumer U1 from the consumer device 101; the gift module 10122 can be completed by the consumer terminal U1. The consumer, but not yet redeemed product, is presented online; after the redemption module 10123 is triggered, the product redemption code or the return product redemption code (U1_FEEDBACK) can be displayed on the consumer device 101; when the platform server 103 detects The other consumer wants to give a gift to the consumer U1, and sends a gift notification message to the consumer device 101, so that the consumer U1 decides whether to trigger the gifting module 10124 to receive the product redemption code donated by other consumers; End device 102 includes a verification module 1021, and a verification module 1021 may be built in a business client application (not shown).
請繼續參閱「第2圖」,並請搭配參閱「第1圖」,如「第2圖」所示,平台伺服器103主要包含:一運算處理模組1031、一消費端紀錄資料庫1032、一商家端紀錄資料庫1033、及一回饋商品資料庫1034,運算處理模組1031可為一中央處理器(CPU),用以運行平台伺服器103,具備邏輯運算、暫存運算結果、保存執行指令位置等功能,並可接收消費端裝置101所傳送的消費資訊(U1_P1、U1_P2)、及 各商家端裝置(102、102’、102”...)所傳送的被兌換數量資訊,並對消費數量資訊(U1_COUNT)、及被兌換數量資訊進行累加,此外,運算處理模組1031亦可依據至少一權衡參數,對消費端裝置101、及各商家端裝置(102、102’、102”...)之間的交易紀錄進行統計運算,以運算出消費端U1的消費習慣分析紀錄,其中,運算處理模組1031更包含一禮品分配單元10311、及一禮品產生單元10312,所述禮品分配單元10311用以判斷消費端裝置101是否滿足特定的回饋條件,並可依據消費端U1歷史的消費紀錄、定位資訊、每日路線資訊、社群平台之社交資訊等權衡參數,運算出要贈送給消費端U1隸屬於哪一個商家(S1、S2、S3...)的回饋商品,而禮品產生單元10312用以依據禮品分配單元10311的運算結果,生成可供消費端裝置101接收的回饋商品兌換碼(U1_FEEDBACK);消費端紀錄資料庫1032用以儲存複數個消費資訊(U1_P1、U1_P2)、消費數量資訊之累積值、及至少一消費習慣分析紀錄,且消費資訊(U1_P1、U1_P2)可包含有一消費數量資訊(U1_COUNT)、及一消費端識別資訊,所述消費端識別資訊可為一使用者自定義ID、一通用唯一識別碼(UUID)、一電子會員ID(Member ID)、一消費端地址資訊、一社群帳戶識別ID、一國際行動裝置識別碼(IMEI)、一行動裝置識別碼(MEID)、一機身序號(Serial ID)之其中一種或其組合,所述消費習慣分析紀錄係供平台伺服器103蒐集到消費端裝置101之歷史交易紀錄,並經過來店次數、消費商品品項、消費時間等資訊的 統計運算後,所運算出的一消費習慣分析紀錄;商家端紀錄資料庫1033用以儲存各商家端裝置(102、102’、102”...)的商家端識別資訊、被兌換數量資訊、及被兌換數量資訊的累積值,所述商家端識別碼可為一商家端自定義ID、一通用唯一識別碼(UUID)、一商家端電子會員ID(Member ID)、一商家端地址資訊、一商家端社群帳戶識別ID(例如Facebook粉絲專頁ID)、一國際行動裝置識別碼(IMEI)、一行動裝置識別碼(MEID)、一機身序號(Serial ID)之其中一種或其組合;回饋商品資料庫1034用以儲存隸屬於各商家端裝置(102、102’、102”...)之回饋商品識別資訊、及回饋商品兌換碼(U1_FEEDBACK)。 Please refer to "Figure 2" and please refer to "Figure 1". As shown in Figure 2, the platform server 103 mainly includes: an arithmetic processing module 1031, a consumer record database 1032. A business end record database 1033, and a feedback product database 1034, the operation processing module 1031 can be a central processing unit (CPU) for running the platform server 103, having logical operations, temporary storage operation results, saving execution Function such as command position, and can receive consumption information (U1_P1, U1_P2) transmitted by the consumer device 101, and The exchanged quantity information transmitted by each of the merchant devices (102, 102', 102", ...), and the consumption quantity information (U1_COUNT) and the exchanged quantity information are accumulated, and the arithmetic processing module 1031 can also Performing a statistical operation on the transaction record between the consumer device 101 and each merchant device (102, 102', 102"...) according to at least one trade-off parameter to calculate a consumption habit analysis record of the consumer U1. The operation processing module 1031 further includes a gift distribution unit 10311 and a gift generation unit 10312. The gift distribution unit 10311 is configured to determine whether the consumer device 101 meets a specific feedback condition, and may be based on the history of the consumer U1. The trade-off parameters, consumption information, daily route information, social information of the social platform, etc., calculate the feedback items to be given to the merchant (S1, S2, S3...) to which the consumer U1 belongs, and the gift The generating unit 10312 is configured to generate a feedback commodity redemption code (U1_FEEDBACK) receivable by the consumer device 101 according to the operation result of the gift distribution unit 10311; the consumer record database 1032 is configured to store a plurality of consumption information (U1_P1, U1_P2), a cumulative value of the consumption quantity information, and at least one consumption habit analysis record, and the consumption information (U1_P1, U1_P2) may include a consumption quantity information (U1_COUNT), and a consumer identification information, The consumer identification information may be a user-defined ID, a universal unique identifier (UUID), an electronic member ID (Member ID), a consumer address information, a community account identification ID, and an international mobile device. One of the identification code (IMEI), a mobile device identification code (MEID), a serial number (Serial ID), or a combination thereof, the consumption habit analysis record is used by the platform server 103 to collect the history of the consumer device 101 Transaction record, and after the number of visits, consumer goods, consumption time, etc. After the statistical operation, the calculated consumption habit analysis record; the business end record database 1033 is used to store the merchant identification information of each merchant device (102, 102', 102"...), the amount of information to be redeemed, And the accumulated value of the quantity information exchanged, the merchant identifier can be a merchant-side custom ID, a universal unique identifier (UUID), a merchant-side electronic member ID (Member ID), a merchant-side address information, One of the merchant-side community account identification ID (eg, Facebook fan page ID), an International Mobile Device Identification Number (IMEI), a mobile device identification number (MEID), a body ID (Serial ID), or a combination thereof The feedback product database 1034 is configured to store the feedback product identification information and the feedback product redemption code (U1_FEEDBACK) belonging to each of the merchant devices (102, 102', 102".
請參閱「第3圖」,圖中所示為本創作第一實施例之實施流程圖,並請搭配參閱「第1圖」及「第2圖」,本實施例之實施流程如下:(1)接收消費端裝置之累積消費數量(步驟ST10):請搭配參閱「第4圖」、及「第5圖」之第一實施例之實施示意圖(一)、(二),如「第4圖」所示,若以消費端U1觸發消費模組10121後,係採線下購買方式為例,則當消費端U1持消費端裝置101出示結帳條碼(例如二維條碼),並供商家端裝置102掃描(識別)後,平台伺服器103即接收對應於消費端裝置101之一消費端識別資訊的一消費數量資訊,並進行累加,以產生對應於消費端裝置101之消費數量資訊之累積值,並回傳至消費端裝 置101,其後;如「第5圖」所示,消費端裝置101所執行的消費端應用程式1012即可顯示「結帳成功」之介面,其中包括一交易時間資訊、一交易金額資訊(例如$100元)、一消費商品資訊(例如中熱美)、及一消費數量資訊之累計值(例如本次消費完成後,已累積滿10杯);(2)累積消費數量是否滿足消費回饋條件(步驟ST11):承步驟ST10,平台伺服器103接續判斷消費端裝置101之消費數量資訊之累積值是否滿足一消費回饋條件,所述消費回饋條件可為「累積消費數量滿10件」,若有滿足,平台伺服器103即依據至少一權衡參數,使消費端裝置101之消費端識別資訊與其中一回饋商品識別資訊形成關聯,並接續執行步驟ST12;若未滿足,則接續執行步驟ST10;其中,所述的回饋商品識別資訊指各商家端裝置(102、102’、102”...)可基於滿足一銷售回饋條件,分別產生消費端U1可於各商家(S1、S2、S3...)兌換到一回饋商品的回饋商品識別資訊;又,所述權衡參數可為一消費頻率資訊、一來店次數資訊、一消費端喜好資訊之其中一種或其組合;更詳細地說,平台伺服器103可依據消費頻率資訊、及來店次數資訊、及消費端喜好資訊,於消費端紀錄資料庫1032、及商家端紀錄資料庫1033比對出未曾與消費端裝置101進行交易、或較少與消費端裝置101進行交易的商家端裝置(102、102’、102”...),進而於回饋商品資料 庫1034搜尋出對應的回饋商品識別資訊,以使回饋商品識別資訊與消費端識別資訊形成關聯;(3)觸發回饋商品發送指令(步驟ST12):承步驟ST11,平台伺服器103接續生成對應於回饋商品識別資訊的一回饋商品兌換碼,所述回饋商品兌換碼經對應商家(S1、S2、S3...)的商家端裝置(102、102’、102”...)的識別(掃描)後,可完成核銷、及提供商品給兌換者(可指消費端U1或收禮端),其後,請搭配參閱「第6圖」之第一實施例之實施示意圖(三),平台伺服器103發送一回饋商品領取通知訊息至消費端裝置101,所述回饋商品領取通知訊息至少顯示有一回饋商品名稱(包含對應的商家資訊)、一取得兌換條碼之導引、及一尋找最近店家之導引,且如「第6圖」所示,所述尋找最近店家之導引,指平台伺服器103可依據消費端裝置定位資訊(權衡參數之其中一種),判斷消費端裝置101之一預定範圍內,是否包含對應於回饋商品識別資訊、且距離最近的任一商家端裝置(102、102’、102”...),且由「第6圖」可知,平台伺服器103所發送之回饋商品(CITY CAFÉ),其對應店家(全家超商)不同於消費端U1先前所消費的店家(星巴克),故本實施例之平台伺服器103可依據消費頻率資訊、及來店次數資訊、及消費端喜好資訊,比對出未曾與消費端裝置101進行交易、或較少與消費端裝置101進行交易的商家端裝置(全家超商),進而於回饋商品資料庫1034搜尋出對應的回饋 商品識別資訊(如圖中所示的CITY CAFÉ中熱美);當消費端101透過消費端應用程式1012手動觸發、或由消費端裝置101自動觸發所述取得兌換條碼之導引,即可觸發平台伺服器103執行步驟ST13,又,平台伺服器103亦可依應用程式之設定,自動接續執行步驟ST13;(4)發送回饋商品兌換碼至消費端裝置(步驟ST13):請搭配參閱「第7圖」之第一實施例之實施示意圖(四),承步驟ST12,所述取得兌換條碼之導引經手動或自動而觸發後,平台伺服器103即可將對應的回饋商品兌換碼傳送至符合消費回饋條件的消費端裝置101,即如「第7圖」所示;(5)重置消費端裝置之累積消費數量(步驟ST14):承步驟ST13,平台伺服器103將儲存於消費端紀錄資料庫1032的消費數量資訊之累積值,進行重置(歸零),並發送一消費數量重置訊息至消費端裝置101。 Please refer to "3", which shows the flow chart of the implementation of the first embodiment of the present invention. Please refer to "Figure 1" and "Figure 2". The implementation process of this embodiment is as follows: (1) consumption cumulative number) of the receiving side apparatus consumption (step ST10): with Please see "Fig. 4" and "FIG. 5" schematic embodiment (a) Example of a first embodiment of (ii), as "a fourth FIG. As shown in the figure, if the consumer terminal 10121 is triggered by the consumer terminal U1, the offline purchase mode is taken as an example, when the consumer terminal U1 holds the checkout bar code (for example, a two-dimensional bar code), and is provided for the merchant. After the device 102 scans (identifies), the platform server 103 receives a consumption quantity information corresponding to the consumer identification information of the consumer device 101, and accumulates to generate the accumulation of the consumption quantity information corresponding to the consumer device 101. The value is returned to the consumer device 101, and thereafter, as shown in the "figure 5", the consumer application 1012 executed by the consumer device 101 can display a "checkout success" interface, including a transaction. Time information, a transaction amount information (for example, $100), one Fee commodity information (for example, heat the United States), and a number of consumption cumulative value of information of (for example, after this purchase is complete, has accumulated over 10 cups); if (2) the cumulative number of consumer consumption feedback condition is satisfied (step ST11): Cheng In step ST10, the platform server 103 determines whether the accumulated value of the consumption quantity information of the consumer device 101 satisfies a consumption feedback condition, and the consumption feedback condition may be “accumulated consumption quantity of 10 pieces”. If yes, the platform server 103, according to at least one weighting parameter, causing the consumer identification information of the consumer device 101 to be associated with one of the feedback product identification information, and then performing step ST12; if not, proceeding to step ST10; wherein the feedback is performed The product identification information means that each merchant device (102, 102', 102"...) can generate a consumption end U1, which can be exchanged to each merchant (S1, S2, S3...) based on satisfying a sales feedback condition. Rewarding the commodity identification information of the commodity; in addition, the trade-off parameter may be one of consumption frequency information, one-to-store number information, one consumer-side preference information, or a combination thereof; The platform server 103 can compare the consumption frequency information, the number of visits, and the consumer preference information to the consumer record database 1032 and the merchant record database 1033 to compare the transaction with the consumer device 101. Or the merchant device (102, 102', 102"...) that is less likely to trade with the consumer device 101, and further searches for the corresponding feedback product identification information in the feedback product database 1034, so as to give back the product identification information. Corresponding to the consumer identification information; (3) triggering the feedback product sending instruction (step ST12): in step ST11, the platform server 103 successively generates a feedback product redemption code corresponding to the feedback product identification information, and the feedback product redemption code After the identification (scanning) of the merchant devices (102, 102', 102"...) of the corresponding merchants (S1, S2, S3, ...), the verification can be completed, and the goods are provided to the redemptor (referring to The consumer terminal U1 or the receiving terminal), and then, referring to the implementation diagram (3) of the first embodiment of the "FIG. 6", the platform server 103 sends a feedback service receipt notification message to the consumer device 101. Reward goods The notification message displays at least one feedback product name (including corresponding business information), a guide for obtaining the redemption barcode, and a guide for finding the nearest store, and as shown in "Picture 6", the search for the nearest store The guidance means that the platform server 103 can determine, according to the locating device positioning information (one of the weighting parameters), whether any one of the consumer devices 101 is within a predetermined range, and includes any merchant corresponding to the feedback product identification information and the closest one. The end device (102, 102', 102"...), and from the "figure 6", the feedback product (City CAFÉ) sent by the platform server 103 is different from the consumer end in the corresponding store (the whole family). The platform server 103 (Starbucks) previously consumed by the U1, the platform server 103 of the present embodiment can compare the consumption frequency information, the number of visits, and the consumer preference information, and compares the transaction with the consumer device 101, or The merchant device (the whole family super-commercial) that is less likely to trade with the consumer device 101 searches for the corresponding feedback product identification information in the feedback product database 1034 (the CITY CAFÉ is shown in the figure) When the consumer 101 manually triggers through the consumer application 1012, or the consumer device 101 automatically triggers the guidance of obtaining the redemption barcode, the platform server 103 can be triggered to perform step ST13, and the platform server 103 can also According to the setting of the application, step ST13 is automatically executed; (4) sending the feedback product redemption code to the consumer device (step ST13): please refer to the implementation diagram (4) of the first embodiment of "FIG. 7". In step ST12, after the trigger for obtaining the redemption barcode is manually or automatically triggered, the platform server 103 can transmit the corresponding feedback commodity redemption code to the consumer device 101 that meets the consumption feedback condition, that is, as shown in FIG. (5) Resetting the cumulative consumption amount of the consumer device (step ST14): In step ST13, the platform server 103 resets the accumulated value of the consumption amount information stored in the consumer record database 1032 ( Return to zero) and send a consumption amount reset message to the consumer device 101.
請參閱「第8圖」,圖中所示為本創作第二實施例之資訊流示意圖,並請搭配參閱「第1圖」及「第2圖」,如「第8圖」所示,平台伺服器103可將「消費數量資訊」定義為「兌換數量資訊」,舉例而言,當消費端U1透過消費端裝置101,與商家S1之商家端裝置102購買3杯咖啡、並成功於商家S1兌換3杯咖啡後,消費端裝置101可產生一消費資訊(U1_P),且所述消費資訊(U1_P)可包含一消費端識別資訊、一消費商品名稱(例如咖啡)、及一消費數量資訊 U1_COUNT(例如已兌換3杯咖啡),並可將消費數量資訊U1_COUNT傳送至平台伺服器103,以供平台伺服器103累加消費端U1的消費數量資訊U1_COUNT;而當消費端U1透過消費端裝置101的消費端應用程式1012,觸發贈禮模組10122後,可將消費端U1已完成購買、但尚未至商店S1進行兌換的贈禮商品兌換碼U1_G(例如贈送4杯咖啡的商品兌換碼),贈送給一收禮端R1所持的一收禮端裝置104,其後,收禮端R1可於收禮端裝置104出示受贈的贈禮商品兌換碼U1_G,並供商家S1之商家端裝置102進行識別、及核銷後,收禮端裝置104即可產生收禮端消費資訊R1_P,所述收禮端消費資訊R1_P可包含一收禮端識別資訊、一消費商品名稱(例如咖啡)、及一消費數量資訊R1_COUNT,並可將消費數量資訊R1_COUNT(例如4杯)傳送至平台伺服器103,以供平台伺服器103累加收禮端R1之消費數量資訊R1_COUNT;以「第8圖」所示為例,消費端U1之消費數量資訊U1_COUNT之累積值應為「3」,收禮端R1之消費數量資訊R1_COUNT之累積值應為「4」;又,平台伺服器103亦可將「消費數量資訊」定義為「購買數量資訊」,若以「第8圖」所示為例,消費端U1之消費數量資訊U1_COUNT之累積值應為「7」(即3+4),收禮端R1之消費數量資訊R1_COUNT之累積值應為「0」(因平台伺服器103可將消費數量資訊定義為購買數量資訊)。 Please refer to "Figure 8", which shows the information flow diagram of the second embodiment of the present creation. Please refer to "Figure 1" and "Figure 2" together with the "Figure 8". The server 103 can define the "consumer quantity information" as the "redemption quantity information". For example, when the consumer terminal U1 passes through the consumer device 101, the merchant device 102 of the merchant S1 purchases 3 cups of coffee and succeeds in the merchant S1. After redeeming 3 cups of coffee, the consumer device 101 can generate a consumption information (U1_P), and the consumption information (U1_P) can include a consumer identification information, a consumer product name (such as coffee), and a consumption amount information. U1_COUNT (for example, 3 cups of coffee has been exchanged), and the consumption quantity information U1_COUNT can be transmitted to the platform server 103 for the platform server 103 to accumulate the consumption quantity information U1_COUNT of the consumer terminal U1; and when the consumer terminal U1 passes through the consumer device 101 The consumer application 1012, after triggering the gift module 10122, can present the gift item U1_G (for example, a product redemption code of 4 cups of coffee) that has been purchased by the consumer U1 but has not been redeemed to the store S1. a receiving end device 104 held by the receiving end R1, and then the receiving end R1 can present the gifted product redemption code U1_G at the receiving end device 104, and can be identified by the merchant device 102 of the merchant S1, and After the verification, the receiving device 104 can generate the receiving end consumption information R1_P, and the receiving end consumption information R1_P can include a receiving end identification information, a consumer product name (such as coffee), and a consumption quantity information. R1_COUNT, and the consumption quantity information R1_COUNT (for example, 4 cups) may be transmitted to the platform server 103 for the platform server 103 to accumulate the consumption quantity information R1_COUNT of the receiving end R1; as shown in "Fig. 8" The cumulative value of the consumption quantity information U1_COUNT of the consumer U1 should be "3", and the cumulative value of the consumption quantity information R1_COUNT of the receiving end R1 should be "4"; in addition, the platform server 103 can also "consumption quantity information" Defined as "purchase quantity information", if the example shown in "Figure 8" is used, the cumulative value of the consumption quantity information U1_COUNT of the consumer U1 should be "7" (ie 3+4), and the consumption quantity of the receiving end R1 The cumulative value of the information R1_COUNT should be "0" (since the platform server 103 can define the consumption quantity information as the purchase quantity information).
又,請繼續參閱「第8圖」,平台伺服器103之運營商 亦可配合不同的市場策略,適當地調整消費數量資訊歸屬,例如當收禮端R1於商家S1兌換完4杯咖啡後,且平台伺服器103係將「消費數量資訊」定義為「兌換數量資訊」的狀況下,平台伺服器103可將收禮端R1的消費數量資訊R1_COUNT(即兌換數量資訊),平均分配給原先完成購買的消費端U1,換言之,若以「第8圖」之情境為例,消費端U1之消費數量資訊U1_COUNT之累積值應為「5」(即3+4/2),收禮端R1之消費數量資訊R1_COUNT之累積值應為「2」(即4/2)」;惟,以上所揭之消費數量資訊之分配方式,僅為舉例,並不以此為限。 Also, please continue to refer to "Figure 8," the operator of the platform server 103 It is also possible to adjust the consumption quantity information attribution appropriately according to different market strategies. For example, when the receiving end R1 redeems 4 cups of coffee after the merchant S1, the platform server 103 defines "consumption quantity information" as "redemption quantity information". In the case of the platform server 103, the consumption quantity information R1_COUNT (ie, the amount of exchange information) of the gift receiving end R1 can be evenly distributed to the consumer terminal U1 that originally completed the purchase, in other words, if the situation of "Fig. 8" is For example, the cumulative value of the consumption quantity information U1_COUNT of the consumer U1 should be "5" (ie 3+4/2), and the cumulative value of the consumption quantity information R1_COUNT of the receiving end R1 should be "2" (ie 4/2) However, the distribution of consumption quantity information disclosed above is for example only and is not limited to this.
請參閱「第9圖」及「第10圖」,圖中所示為本創作第三實施例之實施流程圖、及第三實施例之資訊流示意圖,並請搭配參閱「第1圖」及「第2圖」,本實施例之實施流程如下:(1)接收商家端裝置之累積被兌換數量(步驟ST20):當消費端(U1、U2、U3...)分別以消費端裝置(101、101’、101”...)於一商家S1的一商家端裝置102完成消費或兌換後,平台伺服器103可從複數個商家端裝置(102、102’、102”...)分別接收一被兌換數量資訊S1_COUNT,並進行累加;更詳細而言,如「第10圖」所示,若消費端U1於商家S1消費3杯咖啡、消費端U2於商家S1消費3杯咖啡、消費端U3於商家S1消費4杯咖啡,則對於商家S1而言,其商家端裝置102傳輸至平台 伺服器103之被兌換數量分別為3、3、4;(2)累積被兌換數量是否滿足銷售回饋條件(步驟ST21):平台伺服器103接續判斷商家端裝置102所傳送的被兌換數量資訊S1_COUNT之累積值,是否滿足一銷售回饋條件,所述銷售回饋條件可為「累積被兌換數量滿10件」,若有滿足,接續執行步驟ST22;若未滿足,則執行步驟ST20,如「第10圖」所示,若消費端U1於商家S1消費3杯咖啡、消費端U2於商家S1消費3杯咖啡、消費端U3於商家S1消費4杯咖啡,則對於商家S1而言,其商家端裝置102傳輸至平台伺服器103之被兌換數量之累積值為「10」(即商家端裝置102於步驟ST20所分別回傳被兌換數量3+3+4之累積值);(3)觸發回饋商品產生指令(步驟ST22)、接收商家端裝置發送的回饋商品識別資訊(步驟ST23):如「第10圖」所示,由於商家S1的商家端裝置102已符合「累積被兌換數量滿10件」的銷售回饋條件,故平台伺服器103可請求符合銷售回饋條件的商家端裝置102產生一回饋商品識別資訊,並傳送至平台伺服器103,且所述回饋商品識別資訊可包含一回饋商品名稱(例如一杯咖啡)、一回饋商品金額等資訊,換言之,本創作所揭之回饋商品,由符合銷售回饋條件的各商家端裝置(102、102’、102”)所提供;(4)重置商家端裝置之累積被兌換數量(步驟ST24):承步驟ST23,平台伺服器103將儲存於商家端紀錄資料庫 1033的被兌換數量資訊之累積值,進行重置(歸零),並發送一被兌換數量重置訊息至商家端裝置102。 Please refer to "Figure 9" and "Figure 10". The figure shows the flow chart of the implementation of the third embodiment of the present invention and the information flow of the third embodiment. Please refer to "Figure 1" and In the second embodiment, the implementation process of this embodiment is as follows: (1) Receiving the cumulative redeemed quantity of the merchant device (step ST20): when the consumer terminals (U1, U2, U3, ...) are respectively used as consumer devices ( 101, 101', 101"...) After a merchant device 102 of a merchant S1 completes consumption or redemption, the platform server 103 can be from a plurality of merchant devices (102, 102', 102"...) Receiving a redeemed quantity information S1_COUNT and accumulating respectively; more specifically, as shown in FIG. 10, if the consumer U1 consumes 3 cups of coffee at the merchant S1, the consumer U2 consumes 3 cups of coffee at the merchant S1, The consumer U3 consumes 4 cups of coffee at the merchant S1, and for the merchant S1, the number of exchanged by the merchant device 102 to the platform server 103 is 3, 3 , 4 respectively; (2) Whether the accumulated converted amount is satisfied Sales feedback condition (step ST21): the platform server 103 successively determines the number of exchanges transmitted by the merchant device 102 Whether the accumulated value of the information S1_COUNT satisfies a sales feedback condition, the sales feedback condition may be “accumulated converted quantity is over 10 pieces”, if yes, step ST22 is continued; if not, step ST20 is performed, such as “ As shown in Fig. 10, if the consumer U1 consumes 3 cups of coffee at the merchant S1, the consumer U2 consumes 3 cups of coffee at the merchant S1, and the consumer U3 consumes 4 cups of coffee at the merchant S1, then for the merchant S1, the merchant transmission means to the end of the platform 102 is an accumulated value of the number of the exchange server 103 "10" (i.e., respectively, return to step 3 are the number of redeemed cumulative value + ST20 3 + 4 means the merchant terminal 102); (3) trigger The product generation instruction is returned (step ST22), and the feedback product identification information sent by the merchant device is received (step ST23): as shown in the "figure 10", since the merchant device 102 of the merchant S1 has met the "accumulated number of exchanges 10 The platform server 103 may request the merchant device 102 that meets the sales feedback condition to generate a feedback product identification information, and transmit the information to the platform server 103, and the feedback product identification information may include a Feedback tradename (e.g., a cup of coffee), a feedback information such as the amount of goods, in other words, this creation of back exposing the goods, is provided by the business end of the device (102, 102 ', 102 ") meet the conditions of sale feedback; (4 cumulative) business end of the device to reset the number of redeemed (step ST24): Cheng step ST23, the server platform 103 to the accumulated value stored end listing database record 1033 is the number of exchange of information, reset (to zero), And sending a redeemed quantity reset message to the merchant device 102.
請參閱「第11圖」,圖中所示為本創作第四實施例之實施流程圖,並請搭配參閱「第1圖」、「第2圖」、及「第3圖」,本創作之第一實施例之步驟ST12(觸發回饋商品發送指令)執行完畢後,平台伺服器103可依據多種權衡參數,接續執行以下步驟,且權衡參數可為一消費端裝置設定資訊、一消費端裝置定位資訊、一消費頻率資訊、一來店次數資訊、一消費端喜好資訊之其中一種或其組合:(1)消費端裝置是否接受由系統指派商家(步驟ST121):平台伺服器103依據消費端裝置101的一消費端裝置設定資訊(權衡參數之其中一種),判斷消費端裝置101是否接受由平台伺服器103擇定其中一個商家(S1、S2、S3...),若消費端裝置設定資訊為「不接受」,平台伺服器103執行步驟ST127;若消費端裝置設定資訊為「接受」,則接續執行步驟ST122;(2)擷取消費端裝置之消費習慣分析紀錄(步驟ST122):平台伺服器103擷取消費端紀錄資料庫1032所儲存消費資訊(U1_P1、U1_P2),且消費資訊(U1_P1、U1_P2)可包含有一消費數量資訊(U1_COUNT)、及一消費端識別資訊,可供平台伺服器103蒐集到消費端裝置101之歷史交易紀錄,進而經過來店次數、消費商品品項、消費時間等資訊的統計運算後,形成一消費習慣分析紀 錄,並儲存至消費端紀錄資料庫1032;(3)比對出消費端未蒞臨的商家(步驟ST123):平台伺服器103可依據來店次數資訊(權衡參數之其中一種),比對出未曾與消費端裝置101進行交易的一商家端裝置102(102、102'、102"...),並接續執行步驟ST124;(4)判斷一預定範圍內是否設有該商家(步驟ST124):平台伺服器103依據一消費端裝置定位資訊(權衡參數之其中一種),判斷消費端裝置101之一預定範圍內(例如方圓3公里內、或同一行政區內),是否包含未曾與消費端裝置101進行交易的至少一商家端裝置(102、102'、102"...),進而比對出對應商家(S1、S2、S3...)之位置,若有包含,則接續執行步驟ST126;若未包含,則接續執行步驟ST125;又,若未曾與消費端裝置101進行交易的商家端裝置(102、102'、102"...)為至少二個以上,平台伺服器103更可依據消費端喜好資訊(權衡參數之其中一種),比對出未曾與消費端裝置101進行交易、但符合消費端U1之喜好資訊的其中一個店家(S1、S2、S3...),再接續執行步驟ST126;(5)比對出消費端較少蒞臨的商家(步驟ST125):由於平台伺服器103於步驟ST125中未能比對出未曾與消費端裝置101進行交易的商家端裝置(102、102’、102”...),故平台伺服器將依據儲存於消費端紀錄資料庫1032的消費習慣分析紀錄、消費端喜好資訊(權衡參數之其中一種)、及來店次數資訊(權衡參數之其中一種)之組合, 比對出較少與消費端裝置101進行交易、但符合消費端U1之喜好的一商家端裝置(102、102'、102"...),進而比對出對應商家(S1、S2、S3...)之位置;(6)系統分派未蒞臨商家之一回饋商品(步驟ST126):平台伺服器103根據步驟ST124之判斷結果,請求符合條件的商家端裝置(102、102'、102"...)產生一回饋商品識別資訊,進而使平台伺服器103生成對應於所述回饋商品識別資訊的一回饋商品兌換碼,以供平台伺服器103接續執行步驟ST13;(7)接收消費端裝置之商家選擇指令(步驟ST127):承步驟ST121,平台伺服器103接收消費端裝置101所傳送的一商家選擇指令,所述商家選擇指令至少包含一商家選擇資訊、及一回饋商品選擇資訊;又,平台伺服器103亦可調控消費端U1於消費端應用程式1012之使用權限,使消費端U1僅能選擇「商家」,至於對應商家之回饋商品係如何分配,則由步驟ST128續行分配;(8)系統分派被選定商家之一回饋商品(步驟ST128):平台伺服器103根據步驟ST127之選定結果,例如消費端U1選定其中一商家(S1、S2、S3...),請求被選定的商家端裝置(102、102'、102"...)產生一回饋商品識別資訊,以供平台伺服器103接續執行步驟ST13,其中,有關回饋商品識別資訊之產生,平台伺服器103可依據消費端喜好資訊(權衡參數之其中一種),請求商家端裝置(102、102'、102"...)產生較符合目前消費端U1之喜好 的回饋商品識別資訊,進而使平台伺服器103生成對應於所述回饋商品識別資訊的一回饋商品兌換碼,以供平台伺服器103接續執行步驟ST13。 Please refer to "Figure 11", which shows the flow chart of the implementation of the fourth embodiment of the present creation. Please refer to "1st picture", "2nd picture" and "3rd picture" together. After the step ST12 (trigger feedback product sending instruction) of the first embodiment is executed, the platform server 103 can perform the following steps according to various weighting parameters, and the trade-off parameter can be a consumer device setting information and a consumer device positioning. One or a combination of information, consumption frequency information, first-time shop information, and a consumer preference information: (1) Whether the consumer device accepts the system-assigned merchant (step ST121): the platform server 103 is based on the consumer device A consumer device setting information (one of the weighting parameters) of 101 determines whether the consumer device 101 accepts one of the merchants (S1, S2, S3, ...) selected by the platform server 103, if the consumer device sets the information. If it is "not accepted", the platform server 103 performs step ST127; if the consumer device setting information is "accepted", the process proceeds to step ST122; (2) captures the consumption habit analysis of the consumer device Recording (step ST122): the platform server 103 retrieves the consumption information (U1_P1, U1_P2) stored in the consumer record database 1032, and the consumption information (U1_P1, U1_P2) may include a consumption quantity information (U1_COUNT), and a consumer end. The identification information can be collected by the platform server 103 to the historical transaction record of the consumer device 101, and then after a statistical operation of information such as the number of visits, consumer goods, and consumption time, a consumption habit analysis record is formed and stored until The consumer record database 1032; (3) comparing the merchants that are not coming to the consumer terminal (step ST123): the platform server 103 can compare the information of the number of visits (one of the weighting parameters), and compares the device with the consumer device 101. A merchant device 102 (102, 102', 102", ...) that performs the transaction, and continues to perform step ST124; (4) determines whether the merchant is provided within a predetermined range (step ST124): platform server 103 According to a consumer device positioning information (one of the trade-off parameters), it is determined whether one of the consumer devices 101 is within a predetermined range (for example, within a radius of 3 kilometers or within the same administrative region), whether or not the consumer device is included 101 at least one merchant device (102, 102', 102", ...) that performs the transaction, and then compares the positions of the corresponding merchants (S1, S2, S3, ...), and if so, proceeds to step ST126. If not, proceed to step ST125; in addition, if the merchant device (102, 102', 102"...) that has not been traded with the consumer device 101 is at least two or more, the platform server 103 may further According to the consumer preference information (one of the trade-off parameters), one of the stores (S1, S2, S3...) that has not traded with the consumer device 101 but meets the preference information of the consumer U1 is compared. Step ST126 is performed; (5) comparing the merchants whose consumers are less visited (step ST125): since the platform server 103 fails to compare the merchant devices that have not dealt with the consumer device 101 in step ST125 (102) , 102', 102"...), so the platform server will analyze the record according to the consumption habits stored in the consumer record database 1032, consumer preference information (one of the trade-off parameters), and the number of visits (balance) Combination of one of the parameters), compared with less consumer Transaction device 101, but in line with the business end of the device a terminal U1 of consumer preferences (102, 102 ', 102' ...), and further a position corresponding to the merchant (S1, S2, S3 ...) out of alignment; ( 6) The system dispatches one of the unsold merchants to return the merchandise (step ST126): the platform server 103 requests the eligible merchant device (102, 102', 102"...) to generate a feedback product according to the judgment result of step ST124. Identifying the information, and then causing the platform server 103 to generate a feedback product redemption code corresponding to the feedback product identification information, for the platform server 103 to continue to perform step ST13; (7) receiving the merchant selection instruction of the consumer device (step ST127) In step ST121, the platform server 103 receives a merchant selection command transmitted by the consumer device 101, and the merchant selection command includes at least one merchant selection information and one feedback product selection information; and the platform server 103 can also regulation of consumer U1 end consumer end use application permissions 1012, the consumption of U1 can only choose "business" as for the corresponding feedback commodity business department of the allocation, by allocating step ST128 continuation lines; (8) points system The commodity is returned by one of the selected merchants (step ST128): the platform server 103 selects one of the merchants (S1, S2, S3, ...) according to the selected result of step ST127, requesting the selected merchant device ( 102, 102', 102"...) generates a feedback product identification information for the platform server 103 to continue to perform step ST13, wherein the platform server 103 can generate information according to the consumer preference information (for the generation of the feedback product identification information) The platform device (102, 102', 102", ...) is configured to generate the feedback product identification information that is more in line with the preference of the current consumer U1, so that the platform server 103 generates the feedback corresponding to the feedback. The product identification information is fed back to the product redemption code for the platform server 103 to continue to perform step ST13.
綜上所述,本創作所揭基於回饋條件的購物平台系統之關鍵在於,當消費數量資訊之累積值滿足一消費回饋條件,平台伺服器即依據至少一權衡參數,使消費端識別資訊與其中一回饋商品識別資訊形成關聯,以生成可供兌換(由對應的商家端裝置識別及核銷)的一回饋商品兌換碼,如此一來,由於本創作所揭之回饋商品,係由符合銷售回饋條件的各商家端裝置所提供,且各消費端裝置、或各收禮端裝置一旦滿足消費回饋條件(購買數量或兌換數量之累積值滿足特定條件),即可獲得未曾消費、或較少消費店家的回饋商品,且回饋商品的類型亦可依據消費者的喜好、或歷史消費紀錄而調整,是以,本創作據以實施後,確實可改變消費者之消費習慣、可促進各商家人流與金流之互導、及可增進購物平台系統之使用率。 In summary, the key to the shopping platform system based on feedback conditions in this creation is that when the cumulative value of the consumption quantity information satisfies a consumption feedback condition, the platform server makes the consumer identification information and the basis according to at least one trade-off parameter. A feedback product identification information is associated to generate a redemption product redemption code that can be redeemed (identified and written off by the corresponding merchant device), so that the feedback product disclosed by the creation is matched by the sales feedback Provided by each merchant device of the condition, and each consumer device or each of the gift receiving devices meets the consumption feedback condition (the cumulative value of the purchase quantity or the redemption quantity satisfies a specific condition), and the unused consumption or less consumption is obtained. The store's feedback products, and the type of feedback products can also be adjusted according to consumers' preferences or historical consumption records. Therefore, after the implementation of this creation, it can really change the consumer's consumption habits and promote the flow of merchants. The mutual flow of the Golden Stream and the use of the shopping platform system.
唯,以上所述者,僅為本創作之較佳之實施例而已,並非用以限定本創作實施之範圍;任何熟習此技藝者,在不脫離本創作之精神與範圍下所作之均等變化與修飾,皆應涵蓋於本創作之專利範圍內。 The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention; any person skilled in the art can make equal changes and modifications without departing from the spirit and scope of the present invention. , should be covered by the scope of this creation patent.
綜上所述,本創作係具有「產業利用性」、「新穎性」 與「進步性」等專利要件;申請人爰依專利法之規定,向鈞局提起新型專利之申請。 In summary, the creative department has "industrial use" and "novelty" And the patent requirements such as "progressive"; the applicant filed a new patent application with the bureau in accordance with the provisions of the Patent Law.
Claims (9)
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| TW107200151U TWM569018U (en) | 2018-01-04 | 2018-01-04 | Shopping platform system based on feedback conditions |
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| TW107200151U TWM569018U (en) | 2018-01-04 | 2018-01-04 | Shopping platform system based on feedback conditions |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI663562B (en) * | 2018-01-04 | 2019-06-21 | 玩子科技股份有限公司 | Shopping platform system and implementing method thereof based on feedback situation |
| TWI681340B (en) * | 2019-01-18 | 2020-01-01 | 富群資訊有限公司 | Graphic code system integrating channel information and channel contribution calculation method |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI663562B (en) * | 2018-01-04 | 2019-06-21 | 玩子科技股份有限公司 | Shopping platform system and implementing method thereof based on feedback situation |
| TWI681340B (en) * | 2019-01-18 | 2020-01-01 | 富群資訊有限公司 | Graphic code system integrating channel information and channel contribution calculation method |
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