M381867 • ； Λ * » 五、新型說明： 【新型所屬之技術領域】 本創作係關於一種引導作用之傳單技術，特別是指一種 可依傳單接收者位置改變導航地圖内容的具導引功能的傳 單裝置，藉以依實際需求變化廣告内容，且能有效地引導傳 .單接收者前往傳單指定地·點，使傳單内容具有可變性、且能 揭露詳細宣傳内容，以提升其宣傳效果。 φ 【先前技術】 按，由於工商業型態的變化，且同業競爭越趨激烈，因 此業者會推出各種廣告、特惠活動等來進行行銷且這些行 銷活動需要不斷的推陳出新，才能有效的加深消費者的印 象’而達到預期的行銷目的。各種行銷活動卜通常以在定 或不疋點發送宣傳單給消費者的方式最為常見，其係將廣 活動内令印製於特定紙張上，以供民眾閱覽宣傳單的内 ♦令，達到宣傳的目的及效果，且為了讓消費者能迅速找到業 者的㈣❹動地點’—般會在加上簡單的地圖以便於消 費者按圖尋找到該活動地點。 、 有的傳單通常係以紙張印刷為主，其可供印繪的内 且無法變化，如遇到需要附加動作的宣傳内容，通 :會：幅降低其宣傳效果，再者其附在傳單上的地圖通常也 ▲的簡圖’然傳單發送地點並不固定常讓消費者無法 有效的及時找到正確的地點’再者如該拿_單的消費者係 3 M381867 屬 外地來客’更因對當地不熟，而欠缺有效的導航，造成其參 加活動的困擾，無形間也降低了業者的行銷效果。 而隨著時代科技的進步與創新，電腦科技日新月異，技 術也越來越成熟，顯示器也從笨重的CRT到液晶螢幕，目前 開發了電子書來取代書籍，即以電子檔的型式透過網路連結 .下載至一般常見的平台或是任何可大量儲存數位閱讀材料 的閱讀11上閲讀’至今也漸漸朝著電子紙的方向發展，電子 •紙是一種輕、薄可捲曲式的顯示器，打開時面積大增可便利 閱讀，現階段電子紙技術的研發正在從黑白走向彩色，而這 些將慢慢變成現代人生活中的必需品之一。 換έ之，如能讓前述顯示技術應用於傳單上，使傳單的 内容可變，且能引導消費者前往活動地點，相信能有效的提 升行銷效果，也能幫助消費者迅速找到活動地點。 緣是，本創作人乃針對前述現有傳單在應用上所面臨的 ♦問題深入探討，並藉由創作人多年從事相關產業的開發經 驗，並積極尋求解決之道，經不斷努力之研究與發展，終於 j功的創作出一種具導引功能的傳單裝置藉以克服現有傳 早内容無法改變、且無法產生導航效果的不便與困擾。 本案創作人鑑於上述習用具導引功能的傳單裝置所衍生 的各項缺點，乃亟思加以改良創新，並經多年苦心孤錯潛心 研究後’終於成功研S完成本件具導引功&的傳單裝置。 【新型内容】 4 M381867 * ·· · · 加活動 本創作之目的即在於提供_種具可變性與引導作用的具 導引功能㈣單裝置，_驗實際廣告㈣進行變換，且 能於電子傳單表面顯示路線地圖，同時產生導航作用，如此 增強傳單的廣告宣傳效果，並㈣費者迅迷找到正確地點參 • 可達成上述創作目的之具導引功能的傳單裝置，包括用 .於具有控制模組的軟性顯示器，該軟性顯示器包括用於接收 •訊號以顯示地圖與引導持有者至預定地的裝置； 其中該控制模組係設於軟性顯示器上，該控制模組有— 供操控顯示内容、具動作啟閉、儲存、傳輸等功能之控制電 路，又控制模組内建有一接收單元，接收單元至少包含有衛 星天線及活動地點附近簡單的導航地圖，再者控制模組於軟 性顯示器表面設有具人機介面作用之操控單元。 藉此，透過前述技術手段的具體實現，本創作可讓消費 •者在取得該電子傳單後，按壓控制模組的操控單元而作動軟 性顯示器產生廣告内容，並依指定進行下一步的操作使消 費者可與該電子傳單之廣告内容產生互動，且可透過接收單 元於軟性顯示器的内容顯示相對地圖及並產生導航作用，而 能引導消費者前往該活動地點，如此可有效地提高其廣告官 傳的效果。 【實施方式】 請參閱圖一，本創作係一種具互動性與導航性的具導引 5 M381867 * * 4 功能的傳單裝置’主要包括有：—軟性顯示器控制模 組2所構成，其中： 該軟性顯示器1係典形之電子紙（Electronic Paper)，而 軟性顯示器1之技術係利用微小球體的大小代表顯示器像素 Pixe!大小’其中微小球體的特色是會受到電壓驅動而改變其 -顯示狀態’又軟性顯示器1具有高彩度、高4質與高亮度等 動晝的特性，非常適用於文件内容的顯示與閱讀，再者該軟 #性顯示Hi Μ可挽之特性，纟夕卜表與特徵與m 樣’且具有柔軟度、並可重複顯示資料。且軟性顯示器i可 設於一固定框之間或一板體上。 前述控制模組2係設於軟性顯示器丨上，該控制模組2 有一供操控顯示内容、具動作啟閉、儲存、傳輸等功能之控 制電路’又控制模組2内設有—接收單元3,接收單元3為 一衛星天線或接收器，其能接收Gps訊號或附近的wi_Fi發 ♦射器訊號，繼以三角定位法在軟性顯示器Μ地圖上顯示持 有者的位置與至活動地點的引導路徑，以將持有電子傳單者 引導至活動地點； 該軟性顯示器1的接收單元3如為接收器，其能接收附 近的W-F!發射器訊號，且無須使用衛星Gps訊號以克服 至内無法接收衛星訊號或衛星訊號傳輸multipath問題；使 該軟性顯示器1能於機場、博物館、運動場、大學、購物中 心等的内部建築内使用。 6 M381867 » » ., ^ :者控制模組2於軟性顯示器！表面設有具人機介面之 操控單7G 4而旎進订簡單的操作；且控制模組2之控制電 路的記憶趙可選自能重新燒錄之㈣記㈣，又控制模組2 内並設有無線射頻識別系統【RFm】，用於供廣告廢回收辨 識，並提供消費者时電子傳單之優惠折扣。 藉此，使軟性顯示器1可受控制模組2的操控’依實際 需求於電子傳單本體1G表面顯現廣告内容，並能產生依消 費者實際位置產生相對導航地圖，而組構成-具互動性、且 能產生導航作用之具導引功能的傳單裝置者。 而關於本創作之實際運用，則係如圖二及圖三所顯示 者，廣告業者可依每次廣告或活動的實際需求，並預先於本 創作之電子傳單的控制模組2_電路内儲存該次活動的相 對廣告内容’且廣告内容進一步可設定為互動式内容，供消 費者配合控制模組2之操控單元4進行操作以產生互動廣 告效果’且於控制模組2之接收單元3内預設活動地點周邊 的詳細地圖，以協助引導消費者前往參加； 當消費者取得本創作之電子傳單時，則透過控制模組2 之操控單元4啟動’使控制模組2透過控制電路將預設的廣 ^内容顯現於軟性顯示器1上，同時能依廣告内容指示利用 操控單元4的操作，而產生互動廣告之效果。當消費者有意 前：該廣告之活動地點時，僅需依指示按下控制模組2之操 控單元4,即可透過其内建之接收單元3於軟性顯示器^上 7 M381867 » » * 1M381867 • ; Λ * » V. New description: [New technical field] This creation is about a guiding leaflet technology, especially a leaflet that can guide the navigation map content according to the location of the flyer recipient. The device can change the advertisement content according to actual needs, and can effectively guide the delivery of the single recipient to the designated place of the flyer, so that the content of the flyer is variability and can disclose the detailed promotion content to enhance the publicity effect. φ [Previous technology] According to the changes in the industrial and commercial types and the increasingly fierce competition in the industry, the industry will launch various advertisements, special promotions, etc. for marketing and these marketing activities need to be constantly updated to effectively deepen consumers' Impression 'and achieve the desired marketing purposes. Various marketing activities are usually the most common way to send flyers to consumers in a fixed or unsatisfactory manner. They print the wide-ranging activities on specific papers for the public to read the flyers to achieve publicity. The purpose and effect, and in order to allow consumers to quickly find the industry's (four) instigating location's will generally add a simple map so that consumers can find the event location according to the map. Some flyers are usually printed on paper, which can not be changed within the printing. If you encounter promotional content that requires additional actions, you will: reduce the effectiveness of the promotion, and attach it to the flyer. The map is usually also a sketch of ▲ 'The location of the flyer is not fixed, often the consumer can not effectively find the right place in time. 'If you want to take the _ single consumer line 3 M381867 is a foreign visitor' more because of the local Unfamiliar, lack of effective navigation, causing troubles in their participation in the event, invisible also reduces the marketing effect of the industry. With the advancement and innovation of the times technology, computer technology is changing with each passing day, the technology is becoming more and more mature, and the display is also from the clunky CRT to the LCD screen. Currently, an e-book has been developed to replace the book, that is, the electronic file type is connected through the network. Download to the common platform or any reading 11 that can store a large number of reading materials. 'Today, it is gradually moving towards electronic paper. Electronic paper is a light, thin and curlable display. The increase is convenient for reading. At present, the development of electronic paper technology is moving from black and white to color, and these will gradually become one of the necessities in modern life. In other words, if the above display technology can be applied to the leaflet, the content of the leaflet can be changed, and the consumer can be guided to the event place, it is believed that the marketing effect can be effectively improved, and the consumer can quickly find the place of the event. The reason is that this creator is in-depth discussion on the ♦ problems faced by the above existing flyers, and through the creators' years of experience in the development of related industries, and actively seeking solutions, through continuous efforts in research and development, Finally, J Gong created a leaflet device with a guiding function to overcome the inconvenience and trouble that the existing early content could not be changed and the navigation effect could not be produced. In view of the shortcomings derived from the leaflet device of the above-mentioned tool guiding function, the creator of this case is thinking and improving and innovating, and after years of painstaking research, he finally succeeded in researching and completing this piece of guiding work & Flyer device. [New Content] 4 M381867 * ·· · · The purpose of this activity is to provide _ singularity with variability and guidance (4) single device, _ actual advertising (4) to change, and can be used in electronic flyers The surface displays the route map, and at the same time generates the navigation effect, thus enhancing the advertising effect of the leaflet, and (4) the fee-seekers find the correct location; the leaflet device with the guiding function that can achieve the above-mentioned creation purpose, including the use of the control module a set of flexible displays, the flexible display comprising means for receiving a signal to display a map and guiding the holder to a predetermined location; wherein the control module is provided on a flexible display, the control module having - for manipulating the display content The control circuit has functions of opening, closing, storing, transmitting, etc., and the control module has a receiving unit built therein. The receiving unit includes at least a satellite antenna and a simple navigation map near the activity place, and the control module is on the surface of the flexible display. It has a control unit with a human-machine interface. Therefore, through the specific implementation of the foregoing technical means, the creation allows the consumer to press the control unit of the control module to activate the flexible display to generate the advertisement content after obtaining the electronic flyer, and perform the next operation according to the designation. The user can interact with the advertisement content of the electronic leaflet, and can display the relative map and the navigation function through the content of the soft display on the receiving unit, and can guide the consumer to the event place, thereby effectively improving the advertisement of the advertisement. Effect. [Embodiment] Please refer to Figure 1. This author is an interactive and navigational flyer device with a guiding function of 5 M381867 * * 4, which mainly comprises: - a flexible display control module 2, wherein: The flexible display 1 is a typical electronic paper, and the technology of the flexible display 1 uses the size of the micro sphere to represent the display pixel Pixe! size 'where the microsphere is characterized by being driven by voltage to change its display state' The soft display 1 has the characteristics of high chroma, high quality and high brightness, and is very suitable for display and reading of file contents, and the softness of the display of Hi Μ can be pulled, the characteristics and characteristics of M-like' and soft and repeatable display. And the flexible display i can be disposed between a fixed frame or a board. The control module 2 is disposed on the flexible display unit. The control module 2 has a control circuit for controlling the display content, functions of opening, closing, storing, and transmitting. The control module 2 is provided with a receiving unit 3 The receiving unit 3 is a satellite antenna or receiver capable of receiving a GPS signal or a nearby wi_Fi transmitter signal, and then displaying the position of the holder and the guidance to the activity place on the flexible display map by the triangulation method. a path to guide the person holding the electronic flyer to the event location; the receiving unit 3 of the flexible display 1 is a receiver capable of receiving a nearby WF! transmitter signal without using a satellite GPS signal to overcome the inability to receive The satellite signal or satellite signal transmits the multipath problem; the soft display 1 can be used in an internal building such as an airport, a museum, a sports field, a university, a shopping center, or the like. 6 M381867 » » ., ^ : Control module 2 on a soft display! The surface is provided with a manipulator interface 7G 4 and the simple operation is performed; and the memory of the control circuit of the control module 2 can be selected from the re-burning (4) record (4), and the control module 2 is provided with The Radio Frequency Identification System [RFm] is used for identification of advertising waste recycling and provides discounts on e-flyers for consumers. Thereby, the flexible display 1 can be manipulated by the control module 2 to display the advertisement content on the surface of the electronic flyer body 1G according to actual needs, and can generate a relative navigation map according to the actual location of the consumer, and the group composition is interactive. And a leaflet device capable of guiding the navigation function. As for the actual application of this creation, as shown in Figure 2 and Figure 3, the advertiser can store in advance in the control module 2_ circuit of the electronic flyer of the creation according to the actual needs of each advertisement or activity. The relative advertising content of the event 'and the advertising content can be further set as interactive content for the consumer to operate with the control unit 4 of the control module 2 to generate an interactive advertising effect' and in the receiving unit 3 of the control module 2 Pre-set detailed maps around the event location to help guide consumers to participate; when the consumer obtains the electronic flyer of the creation, the control unit 4 of the control module 2 activates 'to make the control module 2 through the control circuit The content of the content is displayed on the flexible display 1, and the operation of the manipulation unit 4 can be indicated according to the advertisement content, thereby generating the effect of the interactive advertisement. When the consumer intends to: the event location of the advertisement, simply press the control unit 4 of the control module 2 as indicated, and then pass through the built-in receiving unit 3 on the flexible display. 7 M381867 » » * 1
« I 顯現對應地圖及導航作用，並明確標示出距離及所需時間， 令消費者能有效掌握前往的路徑與時間，提高其前往的意 願’大幅提升其廣告行銷的效果。 本創作所提供之具導引功能的傳單裝置，與前述引證案 及其他習用技術相互比較時，更具有下列之優點： 本創作之電子傳單裝置同時透過控制模組2之控制電路 的記憶體係選自能重新燒錄之快閃記憶體，因此該電子傳單 φ 能被重覆使用》 本創作之電子傳單裝置能配合控制模組2内的無線射頻 識別系統【RFID】，當消費者將電子傳單交回廣告業者回收 時，可提供消費者適當之優惠折扣，如此不僅可進一步提升 其廣告行銷效果，亦能做為後續廣告行銷的統計與管理，有 效增加該電子傳單的附加價值，並提高電子傳單的經濟效 益。 • 綜上所述，本案不但在空間型態上確屬創新，並能較習 用物品增進上述多項功效，應已充分符合新穎性及進步性之 法定新型專利要件，妥依法提出巾請H貴局核准本件 新型專利申請案，以勵創作，至感德便。 【圖式簡單說明】 圖一為本創作之具導引功能的傳單裝置最佳實施例的示 意圖’用以說明其主要元件之態樣。 圖二為本創作之具導引功能的傳單裝置最佳實施例的外 8 M381867 » * ； 1 1 觀示意圖，供說明其使用組成之狀態。 圖三為本創作之具導引功能的傳單裝置最佳實施例於實 際使用的參考示意圖。 【主要元件符號說明】 1 軟性顯示器 2 控制模組 3 接收單元 4 操控單元« I shows the corresponding map and navigation functions, and clearly indicates the distance and time required, so that consumers can effectively grasp the path and time of travel and improve their willingness to 'improve the effectiveness of their advertising marketing. The leaflet device with the guiding function provided by the present invention has the following advantages when compared with the aforementioned citations and other conventional techniques: The electronic leaflet device of the present creation is simultaneously selected by the memory system of the control circuit of the control module 2. The flash memory can be re-burned, so the electronic flyer φ can be reused. The electronic flyer device of this creation can cooperate with the radio frequency identification system [RFID] in the control module 2, when the consumer will electronic flyer When returning to the advertising industry for recycling, it can provide consumers with appropriate discounts, which will not only further enhance their advertising marketing effectiveness, but also serve as statistics and management for subsequent advertising marketing, effectively increase the added value of the electronic flyers, and improve electronics. The economic benefits of the flyer. • In summary, the case is not only innovative in terms of space type, but also can enhance the above-mentioned multiple functions compared with the customary items. It should fully comply with the statutory new patent requirements of novelty and progressiveness. Approving this new type of patent application, in order to encourage creation, to the sense of virtue. BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a schematic illustration of a preferred embodiment of a leaflet device having a guiding function for the purpose of illustrating its main components. Figure 2 is a schematic view of the preferred embodiment of the leaflet device of the present invention. 8 M381867 » * ; 1 1 Schematic diagram showing the state of its composition. Figure 3 is a schematic diagram of the actual use of the preferred embodiment of the leaflet device of the present invention. [Main component symbol description] 1 Flexible display 2 Control module 3 Receiving unit 4 Control unit