TWI837766B - Method for providing information for determining delivery fee in service on delivery intermediation, and server/non-transitory computer-readable storage medium for performing the method - Google Patents

Abstract

The present disclosure relates to a method of providing information in a server that provides service on delivery intermediation, including identifying at least one geographical district, identifying order information corresponding to each of the at least one geographical district, based on the order information, obtaining basic fee information according to the delivery associated with each of the at least one geographical district, based on the order information, obtaining surcharge information according to the delivery associated with each of the at least one geographical district, and providing to a first delivery person a first page including information on the at least one geographical district, the basic fee information and the surcharge information.

Description

Method for providing information for determining shipping costs in a shipping intermediary service, and server/non-transitory computer-readable storage medium for executing the method

The present invention relates to a method and apparatus for providing information for determining shipping charges for shipping intermediary services. Specifically, the present invention relates to a method and apparatus for providing basic charge information and additional charge information for shipping associated with each of at least one geographical area based on order information corresponding to each of at least one geographical area.

As the use of the Internet becomes widespread, the market for e-commerce and food delivery intermediary services is expanding. Specifically, with the spread of infectious diseases, the proportion of visiting offline restaurants for dining has declined, and the proportion of using a smartphone to order food for delivery through an application related to food delivery intermediary services has increased rapidly.

In food delivery intermediary services, time-limited delivery and low delivery cost settings are crucial to improving service competitiveness and for this, it is necessary to accurately observe and predict changes in delivery demand according to time and location and to supply delivery personnel in a timely manner. A server providing food delivery intermediary services needs to determine a reasonable amount that a delivery person can meet for each delivery, and if the supply of delivery personnel in a specific geographic area is low, additional fees should be considered to attract delivery personnel to that geographic area. In other words, in addition to determining the basic fee based on the delivery demand and delivery personnel supply in each geographic area, the server can also determine the additional fee based on additional considerations (in addition to the comparison of delivery demand and delivery personnel supply). Additional considerations may include the pickup distance a delivery person has to travel to a restaurant to pick up food, and the delivery distance to a customer's location to deliver food.

Korean Patent No. 2252774 is about a device for managing a shipping process by assigning the most suitable shipping personnel to a shipping order to be processed, wherein the shipping cost refers to the amount of resources consumed to fulfill a shipping order, and discloses characteristics determined based on the total time he/she spends fulfilling the shipping order, the time he/she spends to deliver the goods to the shipping destination after receiving the goods, and the like. However, the prior art fails to disclose the characteristics of calculating and displaying the basic fee and the surcharge separately according to each geographical area. Therefore, the following technical characteristics are needed: a reasonable shipping fee can be set by reflecting factors that are not reflected in the surcharge of the basic fee and displaying a surcharge different from the basic fee for each geographical area, thereby inducing the shipping personnel to participate in the shipping.

An exemplary embodiment of the present invention is proposed to solve the above-mentioned problem, and the purpose is to obtain basic fee information and surcharge information of transportation associated with each of at least one geographical area based on order information corresponding to each of at least one geographical area. In addition, an exemplary embodiment is proposed to provide a transportation personnel with a page containing information about at least one geographical area, basic fee information and surcharge information.

To solve the above problems, a method for providing information in a server providing a transportation intermediary service is provided, which includes: identifying at least one geographical area; identifying order information corresponding to each of the at least one geographical area; based on the order information, obtaining basic fee information for transportation associated with each of the at least one geographical area; based on the order information, obtaining additional fee information for transportation associated with each of the at least one geographical area; and providing a first page including information about the at least one geographical area, the basic fee information and the additional fee information to a first transportation person.

According to an exemplary embodiment, the surcharge information may be determined based on the pickup distance information and the shipping distance information identified according to the order information corresponding to each of the at least one geographic area, the pickup distance information may be determined based on a distance between a supplier according to the order information and a shipping person assigned to the order, and the shipping distance information may be determined based on a distance between the supplier according to the order information and a consumer.

According to an exemplary embodiment, the surcharge information may include an average value of surcharge rates determined based on order information corresponding to each of the at least one geographic area within a specific period, and the first page may include a list including the basic fee information for shipping associated with each of the at least one geographic area and the average value of the surcharge rates.

According to an exemplary embodiment, the list may further include status information related to an order quantity associated with each of the at least one geographic region.

According to an exemplary embodiment, the first page may display detailed information of the first geographical area according to an input corresponding to the first geographical area among the at least one geographical area.

According to an exemplary embodiment, the list may be displayed by sorting the at least one geographical area based on the status information related to the order quantity.

According to an exemplary embodiment, the method may further include generating a group including at least a portion of the at least one geographic area and providing the first courier with a second page including the basic fee information and the additional fee information for the transportation associated with each geographic area included in the group, wherein the group is generated based on the location information of the first courier.

According to an exemplary embodiment, the group may include at least a portion selected by the first transporter from the at least one geographic area.

According to an exemplary embodiment, the first geographic region among the at least one geographic region may include at least one sub-region divided according to a shipping characteristic, the shipping characteristic may include at least one of an average shipping demand and an average shipping distance of suppliers included in each of the at least one sub-region, and the providing of the first page may include providing the first shipping personnel with the first page including the basic fee information and the additional fee information of the shipping associated with each of the at least one sub-region.

According to an exemplary embodiment, the basic cost information may be determined based on a comparison of shipping demand and shipping personnel supply associated with each of the at least one geographic region.

According to an exemplary embodiment, the surcharge information may be determined based on a weighted sum of the pickup distance information and the shipping distance information, and a weight for the weighted sum may be determined based on the order information.

According to an exemplary embodiment, the surcharge information may be determined by considering at least one of the first transporter's means of transportation, weather, and traffic conditions.

According to an exemplary embodiment, upon changing the surcharge information associated with the geographic area included in the group, the method may further include providing a notification including the changed surcharge information to the first courier.

According to an exemplary embodiment, the surcharge information may include promotional information set based on a comparison of shipping demand and shipping personnel supply associated with each of the at least one geographic region, the first page may include surcharge information associated with a first geographic region where an additional surcharge based on the promotional information identification is provided, and surcharge information associated with a second geographic region where an additional surcharge based on the promotional information identification is not provided, and the surcharge information associated with the first geographic region and the surcharge information associated with the second geographic region may be displayed on the first page in different ways.

According to an exemplary embodiment of the present invention, a server providing a transportation intermediary service includes: a transceiver configured to transmit information to another device and receive information from another device; and a processor configured to control the transceiver; identify at least one geographical area; identify order information corresponding to each of the at least one geographical area; based on the order information, obtain basic fee information for transportation associated with each of the at least one geographical area; based on the order information, obtain surcharge information for transportation associated with each of the at least one geographical area; and provide a first page including information about the at least one geographical area, the basic fee information, and the surcharge information to a first transportation person.

According to an exemplary embodiment of the present invention, a non-transitory computer-readable storage medium includes a medium configured to store computer-readable instructions, wherein the computer-readable instructions are executed by a processor, and the processor is configured to execute an information providing method in a server providing a transport intermediary service, the information providing method comprising: identifying at least one geographic area; identifying a corresponding to the at least one geographic area; order information of each; based on the order information, obtain basic fee information of the transportation associated with each of the at least one geographical area; based on the order information, obtain surcharge information of the transportation associated with each of the at least one geographical area; and provide a first page including information about the at least one geographical area, the basic fee information and the surcharge information to a first transportation personnel.

Generally speaking, most couriers will prefer to perform shipments with relatively shorter pickup and delivery distances provided that they receive the same shipping fee, and therefore according to an exemplary embodiment, a reasonable shipping fee can be set by reflecting factors not reflected in the base fee when determining the surcharge, and by displaying and providing the surcharge that takes into account the pickup distance and delivery distance to the couriers separately from the base fee, and by offering high surcharges for shipments with relatively longer pickup and delivery distances to induce the couriers to participate in high surcharges.

In addition, according to an exemplary embodiment of the present invention, the basic fee information and surcharge information for shipping corresponding to each geographical area displayed on the first page allow the shipping personnel to easily predict the amount of funds (including surcharges) that can be obtained when completing shipping in a specific geographical area.

Furthermore, according to an exemplary embodiment, a geographical area can be divided into at least one sub-area having similar average transportation demand or similar average transportation distance, and a separate transportation fee can be determined for each sub-area, and thus an appropriate transportation fee can be determined taking into account the characteristics of each sub-area, and the supply of transportation personnel can be smoothly adjusted according to changes in transportation demand of each sub-area.

Furthermore, according to an exemplary embodiment, by applying a promotion to increase the surcharge by a specific amount when the demand for shipping increases relative to the supply of couriers, and by prominently displaying to couriers the geographic areas in which the promotion applies to the surcharge, a couriers can move to a geographic area where the additional surcharge is applied to induce participation in shipping, and can provide a supply of couriers to meet the growing demand for shipping in that geographic area.

110: User terminal

120: Server

205: Operation

210: Operation

215: Operation

220: Operation

225: Operation

300: First page

310: Area

320: Area

321: Objects

330: Area

340: Area

350: Area

351: Objects

352: Region

400: Page

410: Area

420: Area

510: Operation

520: Operation

530: Operation

540: Operation

550: Operation

610: User terminal

612: Transceiver

614: Controller

616: Input section

618: Display part

620: Server

622: Transceiver

624: Controller

626: Storage

FIG. 1 schematically shows a configuration of an information providing system for determining a shipping fee in a shipping intermediary service according to an exemplary embodiment of the present invention.

FIG. 2 is a sequence diagram showing information exchange of nodes related to an information providing method for determining a shipping fee in a shipping intermediary service and an operation corresponding thereto according to an exemplary embodiment of the present invention.

FIG. 3a and FIG. 3b are diagrams showing a first page including information about at least one geographical area, basic fee information, and additional fee information according to an exemplary embodiment of the present invention.

FIG. 4 is a diagram showing a map showing at least one geographical area, status information related to an order quantity corresponding to the at least one geographical area, and shipping cost information according to an exemplary embodiment of the present invention.

FIG. 5 is a flow chart showing a process of a method for providing information for determining a shipping fee in a shipping intermediary service by a server according to an exemplary embodiment of the present invention.

FIG6 is a diagram showing some components of an information providing system according to an exemplary embodiment of the present invention.

Hereinafter, an exemplary embodiment of the present invention will be described in detail with reference to the accompanying drawings.

When describing the exemplary embodiments, the description of the technical contents that are well known in the technical field to which the present invention belongs and are not directly related to the present invention will be omitted. This is to convey the main idea of the present invention more clearly by omitting unnecessary descriptions without making the main idea of the present invention unclear.

For the same reason, some components are exaggerated, omitted or schematically shown in the accompanying drawings. In addition, the size of each component does not fully reflect the actual size. In each figure, the same or corresponding components are assigned the same component symbols.

The advantages and features of the present invention and a method of achieving the advantages and features will become apparent by reference to the exemplary embodiments described in detail below together with the accompanying drawings. However, the present invention is not limited to the exemplary embodiments disclosed below and may be implemented in a variety of different forms. The exemplary embodiments are provided only to make the present invention complete and to fully inform those of ordinary skill in the art to which the present invention belongs. The present invention is defined only by the scope of the invention application. Throughout the text, the same element symbols refer to the same elements.

At this point, it should be understood that each block of a flowchart and a combination of flowcharts can be executed by computer program instructions. Computer program instructions can be embodied in a processor of a general-purpose computer or a special-purpose computer, or can be embodied in a processor of other programmable data processing equipment. Therefore, instructions executed by a processor of a computer or other programmable data processing equipment can produce a portion of the functions described in the flowchart blocks. In order to implement a function in a specific manner, computer program instructions that can guide a computer or other programmable data processing equipment can also be stored in a computer-usable or computer-readable memory. Therefore, instructions stored in a computer-usable or computer-readable memory can be produced as a product containing an instruction portion for executing the functions described in the flowchart blocks. Computer program instructions may be embodied in a computer or other programmable data processing device. Thus, a series of operations may be performed in a computer or other programmable data processing device to produce a computer program, and the computer or other programmable data processing device may provide steps for performing the functions described in the flowchart blocks.

In addition, each block may represent a module, a segment or a portion of a program code that includes one or more executable instructions for performing one (or more) specified logical functions. It should also be noted that in some alternative implementations, the functions mentioned in the blocks may not occur in order. For example, two blocks shown in sequence may be executed substantially simultaneously, or blocks may sometimes be executed in reverse order according to a corresponding function.

In this context, the term "component" as used in the exemplary embodiments refers to a software or hardware component (such as a field programmable gate array (FPGA) or an application specific integrated circuit (ASIC)) and performs a predetermined role. However, the term "component" is not limited to one meaning of software or hardware. A "component" can be formed to be stored in an addressable storage medium or to reproduce one or more processors. Therefore, as an example, a "component" includes components (such as software components, object-oriented software components, class components, and task components) and processes, functions, properties, procedures, routines, segments of a code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The functions provided in the components and "~parts" may be combined into a smaller number of components and "~parts" or may be further divided into additional components and "~parts". In addition, the components and "~parts" may be implemented to reproduce one or more central processing units (CPUs) in a device or a secure multimedia card.

FIG. 1 schematically shows a configuration of an information providing system for determining a shipping fee in a shipping intermediary service according to an exemplary embodiment of the present invention.

Referring to FIG. 1 , according to an exemplary embodiment, an information providing system includes a user terminal 110 and a server 120. In the exemplary embodiment, the server 120 can process information related to the operation of the service and provide it to a user.

Using the user terminal 110, the e-commerce user can access the server 120. The user terminal 110 may have an e-commerce or food delivery application installed and may use the application to access the server 120, and may use the e-commerce or food delivery service based on information exchange with the server 120. Depending on who is using the application, the e-commerce or food delivery application may include an application for a buyer, an application for a seller, an application for a delivery person, and the like. The user terminal 110 may be a mobile device (such as a smart phone and a tablet PC), or a stationary device (such as a desktop PC), and any device on which an e-commerce or food delivery application can be installed and executed may be used as the user terminal 110 without limitation.

The server 120 communicates with the user terminal 110 and provides information related to the e-commerce or food delivery service to the user terminal 110. As a result of a search of the database, a list of items/restaurants may be provided, or detailed information about each item stored in the database or a restaurant menu may be provided. In the case where the item is shipped directly by an e-commerce company, a subject associated with the service operated by the server can purchase a product and manage the shipping. In the case where an item is shipped by another shipping company, the purchase information and shipping address information about the item purchased by the user may be transmitted to the server of the other shipping company. The server 120 may provide a delivery intermediary service between a provider (such as a restaurant that sells food) and a delivery person who delivers the food to a customer who ordered the food.

FIG. 2 is a sequence diagram showing information exchange of nodes related to an information providing method for determining a shipping fee in a shipping intermediary service and an operation corresponding thereto according to an exemplary embodiment of the present invention.

FIG2 illustrates a method for exchanging information between a user terminal and a server and operating in each node according to an exemplary method of the present invention.

In operation 205, the server may identify at least one geographic region and order information corresponding to each of the at least one geographic region. The server may identify at least one geographic region in which a shipping service may be provided. The at least one geographic region may be a division of the entire region in which a shipping service is provided by an administrative region, or may be divided in the server itself considering the distribution of suppliers (e.g., restaurants), shipping requirements, shipping costs, shipping characteristics (such as information about shipping distance).

The server may identify order information corresponding to at least one geographic region. In an exemplary embodiment, the order information may be information about an order entered by a consumer (e.g., a customer ordering food) through an application, and may include information about the type of restaurant where the food was ordered, the location of the restaurant, the type of food, the order date and time, the payment amount, and the like. The order information may be determined to correspond to a geographic region based on the location of a supplier or consumer.

In operation 210, the server may obtain basic cost information associated with each of at least one geographic region based on the order information. In an exemplary embodiment, the basic cost information may be determined based on a comparison of a supply of transport personnel and a transport demand associated with each of at least one geographic region.

In an exemplary embodiment, the server may obtain information about delivery requirements based on the time of each of at least one geographic region. The delivery requirements may include a requirement for a delivery person to deliver food provided from a restaurant to a customer when the customer orders food through the food delivery application. In an exemplary embodiment, the delivery requirements may vary depending on various factors, including time, day of the week, weather, season, the presence or absence of special events (e.g., in the case of a sporting event such as a national game on that day and in the case of a date that is a recognized anniversary), etc. For example, the delivery requirements during lunch and dinner hours will be higher than at other times, and the delivery requirements of restaurants in areas with dense corporate distribution may be greater on weekdays than on weekends. Furthermore, rainy days may have higher shipping demands than sunny days, and shipping demands may be higher on days when national football games are played at night than on other days. The server may divide the continuous time into a plurality of time periods, and in the course of that, the server may obtain information from the database about the shipping demands for each of a plurality of geographic regions during a particular time period.

In an exemplary embodiment, the server may obtain information about the supply of couriers based on the time of each of at least one geographic region. The information about the supply of couriers may include the total number of couriers over time, the number of couriers currently in the process of transportation, and the number of available couriers who have not been assigned to transportation. The information about the supply of couriers may be obtained based on location information provided by a terminal owned by the couriers. In an exemplary embodiment, the couriers may enter information about the available couriers who are currently ready to transport through an application (which is used by the couriers and installed on the couriers' terminals). The information may be transmitted from the couriers' terminals to the server. In an exemplary embodiment, information about the supply of courier personnel may include information about a means of transportation for a courier (e.g., a car, a wheelbarrow, a bicycle, walking, etc.). A courier may input information about the means of transportation he/she uses to perform transportation into his/her terminal. The server may obtain information about the supply of courier personnel, including information about the means of transportation, through the courier's terminal. In an exemplary embodiment, the supply of courier personnel and the demand for transportation may vary depending on various factors, including time of day, day of the week, weather, season, and the presence or absence of special events. For example, a courier may predict that there will be a high demand for transportation during lunch and dinner time, and only start transportation during lunch and dinner time. For another example, if the weather is too hot or too cold, or if it is raining or snowing, the supply of courier personnel will be less than usual. The server may divide the continuous time into a plurality of time periods. Therein, the server may obtain information from the database about the supply of courier personnel for each of a plurality of geographical areas during a specific time period.

In an exemplary embodiment, the server may determine basic fee information associated with each of the at least one geographic area based on a comparison of the shipping demand and the supply of couriers associated with each of the at least one geographic area. For example, in one of the at least one geographic area, if the shipping demand is higher than the supply of couriers during a specific time period, the supply of couriers is in short supply relative to the shipping demand. Therefore, to induce the supply of more couriers, the server may determine a basic fee corresponding to a specific time period as an amount higher than a basic fee corresponding to a previous time period. On the other hand, if the demand for shipping is lower than the supply of shipping personnel during a specific time period, there is no need to maintain a high basic fee because the supply of shipping personnel is sufficient compared to the demand for shipping, and the server can determine the basic fee corresponding to the specific time period as an amount lower than the basic fee corresponding to the previous time period. Therefore, by dynamically adjusting the basic fee for shipping by comparing the shipping demand with the supply of shipping personnel every hour on the server, in a situation where the supply of shipping personnel is in short supply, the server can provide an incentive to secure shipping personnel, and in a situation where the supply of shipping personnel is sufficient, the server can reduce the basic fee to reduce costs.

In operation 215, the server may obtain surcharge information associated with each of the at least one geographic region based on the order information. In an exemplary embodiment, the surcharge information may be determined based on the pickup distance information and the shipping distance information identified based on the order information corresponding to each of the at least one geographic region. The pickup distance information may be determined based on a distance between a supplier based on the order information and a shipping person to whom the order is assigned. The shipping distance information may be determined based on a distance between the supplier based on the order information and the consumer. The order information includes a location of a supplier who should prepare the ordered food, and a location of a consumer to whom the ordered food should be delivered, and thus the pickup distance and delivery distance can be calculated based on the current location of the delivery person to whom the order is assigned. Generally speaking, most delivery persons will prefer to perform deliveries with relatively shorter pickup and delivery distances if they receive the same delivery fee. Therefore, by displaying and providing surcharges in addition to the basic fee by taking into account a courier's pickup distance and delivery distance, and by providing a high surcharge for a delivery with a relatively long pickup and delivery distance, the server can set a reasonable delivery fee by reflecting factors not reflected in the basic fee when determining the surcharge, thereby inducing couriers to participate with high surcharges and improving the satisfaction of couriers.

In an exemplary embodiment, the surcharge information may be determined based on a weighted sum of the pickup distance information and the delivery distance information. A weight for the weighted sum may be determined based on the order information. The order information may include the type of food ordered by the consumer. For example, if the volume or weight of the food to be delivered by a delivery person is relatively large, or if the food delivery requires special care, the delivery difficulty that should be considered in determining the surcharge may be more affected by the distance traveled with the food than the pickup distance traveled without the food. In other words, for example, if the volume or weight of the food to be delivered meets a certain criterion, or if the type of food to be delivered has a predetermined type (e.g., frozen food such as shaved ice and ice cream), when calculating the weighted sum, the server may calculate the weighted sum by setting a weight corresponding to the delivery distance information higher than a weight corresponding to the pickup distance information, and based on this, the server may calculate the surcharge. In addition, in another exemplary embodiment, the order information may include location information of a consumer. In the transportation distance for bringing food to the location of the consumer, if a person cannot use a vehicle within a certain distance and must walk (for example, an apartment building), it will be more difficult to move in the transportation distance than in the pickup distance, and therefore, in this case, when calculating the weighted sum, the server can calculate the weighted sum by setting the weight corresponding to the transportation distance information higher than the weight corresponding to the pickup distance information, and based on this, the server can calculate the surcharge. Therefore, by calculating the weighted sum of the surcharge information in consideration of the type of food ordered or the location information of the consumer included in the order information, a reasonable transportation fee can be set for each delivery, and the delivery personnel's satisfaction with the delivery can be increased.

In an exemplary embodiment, the surcharge information may be determined taking into account at least one of a courier's means of transportation, weather, and traffic conditions. For example, if the courier's means of transportation is walking, as the pickup distance or the delivery distance increases, the courier's fatigue will be greater than with other means of transportation, and therefore, the surcharge applied to a courier who walks may be determined to be higher than the surcharge applied to a courier who uses another means of transportation. However, in another example, when the courier's means of transportation is walking, if the pickup distance or the delivery distance is greater than a certain distance, walking transportation may result in a long delivery time, and therefore, the server may set a low surcharge or may not apply a surcharge to discourage the participation of courier who walks. In an exemplary embodiment, if it is raining or snowing, or in the case of traffic congestion, as the pickup distance or delivery distance increases, the fatigue and workload of the courier will increase more significantly than usual, and therefore, the surcharge applied to the courier can be determined to be higher than usual. Therefore, by determining the surcharge by considering the transportation means, weather and traffic conditions of the courier, etc., a reasonable transportation fee can be set for the transportation assigned to the courier, and the satisfaction of the courier with the transportation can be increased.

In operation 220, the server may generate a first page including information about at least one geographic area, basic fee information, and additional fee information.

In an exemplary embodiment, the surcharge information may include an average value of surcharge rates determined based on order information corresponding to each of at least one geographic region during a specific time period. The first page may include a list including basic fee information and average values of surcharges for shipments associated with each of at least one geographic region. For example, the first page may list at least one geographic region identified in operation 205, and may display an average value of basic fee information and surcharges corresponding to each of the listed geographic regions. In another exemplary embodiment, the first page may include a map showing at least one geographic region identified in operation 205, and the first page may display basic fee information and average surcharges corresponding to locations of the at least one geographic region on the map, as well as the current location of the courier on the map. Thus, the basic fee information and surcharge information corresponding to shipping in each geographic area displayed on the first page allows the shipper to easily predict the amount of funds (including surcharges) that can be obtained in response to completing a shipment in a specific geographic area.

In an exemplary embodiment, the list included in the first page may further include status information related to the order quantity associated with each geographical area, and basic fee information and surcharge information associated with each geographical area. The status information related to the order quantity may display the order quantity corresponding to each geographical area that changes in real time, or the status related to the order quantity may be briefly indicated as "very high", "high", "average", "low", etc. In an exemplary embodiment, the first page may include a map showing at least one geographical area, and the first page with the current position of the transport personnel on the map may display the basic fee information, surcharge information and status information related to the order quantity corresponding to the position of at least one geographical area on the map.

In an exemplary embodiment, the list included in the first page may be displayed by sorting at least one geographic region based on status information related to the order quantity. For example, the list included in the first page may display a geographic region with a large order volume at the top of the list, and by indicating that a high base fee or average surcharge is determined for the geographic region with a high order volume, a courier may be encouraged to participate in a shipment corresponding to a geographic region with a high order volume.

In an exemplary embodiment, the list included in the first page may list geographic areas based on the past shipping history of the courier viewing the first page. For example, based on the number of times the courier has performed shipping in the past, the list may list the geographic areas in order from the geographic area with a large number of shipping times. For another example, the list may list the geographic areas in order from the geographic areas where the average value of shipping charges obtained by the courier by performing shipping in the past is high. Thus, by providing information customized according to the courier viewing the first page, information suitable for the courier may be effectively provided and the user experience may be improved.

In an exemplary embodiment, the server may generate a group including at least a portion of at least one geographic area, generate a second page including basic fee information and surcharge information for shipping associated with each geographic area included in the group, and provide the second page to a first courier, and the group may be generated based on the location information of the first courier. For example, the server may generate a group including a geographic area within a specific distance from the first courier based on the location of the first courier, and by generating a second page including price information for shipping associated with each geographic area included in the group, the server may selectively display only information for geographic areas close to the courier.

In an exemplary embodiment, the group may include at least a portion selected by the first courier from at least one geographic region. For example, the first courier may select a geographic region of interest from at least one geographic region, and the second page allows the first courier to effectively obtain only the desired information by displaying only the shipping cost information for the geographic region selected by the first courier.

In an exemplary embodiment, when the surcharge information associated with the geographic area included in the group is changed, the server may provide an alert including the changed surcharge information to the first courier. The surcharge information displayed on the first page may include an average of the surcharge rates over a predetermined time period, and the calculated average may change as the length of the time period over which the average of the surcharge rates is calculated changes or as time passes. If the average of the surcharge rates displayed on the first page changes, the server may indicate that the surcharge has changed, for example, with an arrow indicating an increase or decrease, or may notify the courier that the surcharge has changed through a separate notification message. This allows the courier to recognize that the surcharge has changed and to more accurately predict the shipping costs that may be obtained when the shipping is completed.

In operation 225, the server may provide the generated first page to a user terminal used by the courier. The courier may view the first page including basic fee information and surcharge information according to the shipping corresponding to each geographic area through the user terminal, and thus, in response to the courier completing the shipping in a specific geographic area, the courier may easily predict information about the amount (including the surcharge) that the courier may receive.

In an exemplary embodiment, among at least one geographic region, a first geographic region includes at least one sub-region divided according to a shipping characteristic, the shipping characteristic includes at least one of an average shipping demand and an average shipping distance of a provider (e.g., a restaurant) included in each of the at least one sub-region, and the server may provide a first page including basic fee information and surcharge information for shipping associated with each of the at least one sub-region to a first shipping person. The shipping characteristic may include data indicating overall characteristics related to shipping of each sub-region. For example, it may include at least one of an average shipping demand and an average shipping distance of at least one provider (e.g., a restaurant) included in the at least one sub-region within a specific time period. The server may divide the geographic area into at least one sub-area having similar transportation characteristics, and the server may separately determine the basic fee and surcharge for each sub-area. For example, the administratively divided geographic area A may include a sub-area A1 in which residential and commercial facilities are concentrated, and a sub-area A2 including uninhabited parks and mountains. By referring to the order demand history, it can be recognized that the average transportation demand and transportation distance of sub-area A1 and sub-area A2 in a specific period of time in the past are different, and the basic fee and surcharge determined therefrom are different. Therefore, it may be advantageous that, in order to determine the regional transportation fee in consideration of the transportation characteristics according to the geographical location, information on the transportation demand and the supply of transportation personnel of the sub-region A1 and the sub-region A2 may be obtained respectively, and based on the obtained information, the basic fee and the additional fee related to each of the sub-region A1 and the sub-region A2 may be separately determined. Thus, by dividing the geographical area into at least one sub-region with similar average transportation demand or similar average transportation distance, and determining a separate transportation fee for each sub-region, an appropriate transportation fee may be determined in consideration of the characteristics of each sub-region, and the supply of transportation personnel may be smoothly adjusted according to the change of the transportation demand of each sub-region.

In an exemplary embodiment, the delivery characteristics may include an average delivery distance of at least one supplier (e.g., a restaurant). The distribution of suppliers included in a sub-region and the distribution of consumers who order food through a delivery service may vary depending on a sub-region. Therefore, the average distance from a supplier that delivers food to a consumer included in a sub-region may also vary from sub-region to sub-region. Since the delivery distance may affect the determination of the surcharge, the server may determine a reasonable delivery fee by dividing a geographic region into at least one sub-region with similar average delivery distances and separately determining the delivery fee.

In an exemplary embodiment, the surcharge information may include promotional information set based on a comparison of the shipping demand and the supply of couriers associated with each of at least one geographic region, the first page may include surcharge information associated with a first geographic region where an additional surcharge based on the identification of the promotional information is provided, and surcharge information associated with a second geographic region where an additional surcharge based on the identification of the promotional information is not provided, and the surcharge information associated with the first geographic region and the surcharge information associated with the second geographic region may be displayed on the first page in different ways. The surcharge information may be determined based on a comparison of the supply of couriers and the shipping demand associated with each geographic region, as well as the pickup distance information and the shipping distance information. The shipping demand and courier supply associated with the geographic region may be used to determine the base fare, but the server may encourage couriers to participate in shipping by offering a promotion (such as an additional surcharge) that increases the surcharge by a specific amount during times when there is high shipping demand relative to the courier supply (e.g., during lunch or dinner time) (e.g., when the variation in shipping demand within one or more sub-periods exceeds a critical value). In this case, to highlight that the promotion is being applied to the first geographic region and not to the second geographic region to which the promotion is not currently being applied, the surcharge information associated with the first geographic region to which the promotion is being applied on the first page may be displayed in a different manner than that of the second geographic region (e.g., displayed in a different color or size, or with a specific icon displayed around it). Through this, by clearly indicating to the shipper the geographic area where the promotion applies to the surcharge, a shipper can be induced to participate in shipping by moving to a geographic area where the additional surcharge applies, and a supply of shippers can be provided to meet the growing shipping demand in the geographic area.

FIG. 3a and FIG. 3b are diagrams showing a first page including information about at least one geographical area, basic fee information, and additional fee information according to an exemplary embodiment of the present invention.

Referring to FIG. 3a, a first page 300 may include an area 310 for selecting a geographical area to be displayed, an area 320 indicating at least one geographical area, an area 330 for displaying status information related to order quantities associated with each of at least one geographical area, an area 340 for displaying basic fee information for shipping associated with each of at least one geographical area, and an area 350 for displaying additional fee information for shipping associated with each of at least one geographical area.

Area 310 may include an area for receiving an input for selecting a range of geographic areas to be displayed in area 320. In an exemplary embodiment, a user (e.g., a courier) may select a specific geographic area in area 310, and accordingly, area 320 may list at least one sub-area included in the geographic area selected by the user. In an exemplary embodiment, a user may select a group previously specified in area 310 (e.g., a favorite group), and accordingly, area 320 may list at least one geographic area included in the group selected by the user. In an exemplary embodiment, a user may select a geographic area in area 310 to apply a promotion to surcharges, and accordingly, area 320 may list at least one geographic area to which the promotion selected by the user is applied.

Area 320 may include an area listing at least one geographic area. In an exemplary embodiment, area 320 may display only geographic areas included in the range selected in area 310. In an exemplary embodiment, area 320 may indicate one or more sub-areas included in at least one geographic area. In an exemplary embodiment, area 320 may align and display at least one geographic area based on one of status information related to order quantity displayed in area 330, basic fee information displayed in area 340, and average surcharge information displayed in area 350.

In an exemplary embodiment, the area 320 may include an object 321 for receiving an input corresponding to each geographic area. When the first page 300 receives an input corresponding to the object 321 of the first geographic area among the at least one geographic area, detailed information of the first geographic area may be displayed. For example, the detailed information of the first geographic area may include at least one name of one or more administrative areas included in the first geographic area and a map including the first geographic area. In an exemplary embodiment, the detailed information of the first geographic area may include a heat map including the first geographic area, and the heat map may graphically display the distribution of the shipping order volume and the shipping costs for at least one sub-area included in the geographic area. A user may not be able to accurately recognize what range a geographic region or sub-region indicates by only the name of the geographic region or sub-region displayed in the area 320, and therefore, by providing an object that displays detailed information of the geographic region or sub-region displayed in the area 320 with one click, the user experience can be improved by allowing the user to easily grasp the information of the geographic region.

Areas 330, 340, and 350 may display status information related to order quantity, basic fee information, and average surcharge information, respectively, for at least one geographic area displayed in area 320. Area 330 may display status information related to order quantity as an exact value, or may briefly display status information as "very high", "high", "average", "low", etc., as shown in FIG. 3a. Area 350 may include an average value of surcharge rates determined based on order information corresponding to each of at least one geographic area within a specific time period.

6,800且在一特定時段內基於對應於「首爾冠岳區1號」之訂單資訊確定之平均附加費係設定為

1,700。同時，第一運送人員可識別「首爾瑞草區1號」之訂單狀態及基本費用係與「首爾冠岳區1號」相同， 但「首爾瑞草區1號」之平均附加費係

700，其低於「首爾冠岳區1號」之平均附加費。可能係因為「首爾冠岳區1號」比「首爾瑞草區1號」具有更多山脈或山丘，因此總體上取貨及運送距離更長，而該兩個地理區域之運送需求及運送人員供應係相似的。因而，藉由透過在第一頁面300上展示之運送費用資訊來反映附加費，運送人員可在運送完成時預測待獲得之運送費用，且運送人員可被激勵以在附加費高之地理區域中執行運送。 In the exemplary embodiment of FIG. 3a, the first delivery person may identify in the first page 300 that "No. 1, Gwanak-gu, Seoul" has a very large number of orders, and the basic delivery fee is set to

6,800 and the average surcharge determined based on the order information corresponding to "No. 1, Gwanak-gu, Seoul" during a specific period is set to

1,700. At the same time, the first delivery person can recognize that the order status and basic fee of "No. 1, Seocho-gu, Seoul" are the same as those of "No. 1, Gwanak-gu, Seoul", but the average additional fee of "No. 1, Seocho-gu, Seoul" is

700, which is lower than the average surcharge of "Seoul Gwanak-gu 1". This may be because "Seoul Gwanak-gu 1" has more mountains or hills than "Seoul Seocho-gu 1", and thus the pickup and delivery distance is generally longer, while the delivery demand and delivery personnel supply in the two geographical areas are similar. Therefore, by reflecting the surcharge through the delivery fee information displayed on the first page 300, the delivery personnel can predict the delivery fee to be received when the delivery is completed, and the delivery personnel can be incentivized to perform delivery in the geographical area with high surcharge.

In an exemplary embodiment, area 350 may include an object 351 for receiving an input corresponding to area 350, and object 351 may display additional information about the average surcharge based on a selection input as shown in FIG. 3b.

FIG. 3b exemplarily illustrates an area 352 that displays additional information about the average surcharge according to the selection of the object 351 included in the area 350 of the first page 300. The area 352 may indicate that the average surcharge displayed in the area 350 is information provided for reference purposes based on the average value of the latest surcharges for transportation means used by the user in various regions, and may indicate that the surcharges may be different in the distribution of actual transportation. In an exemplary embodiment, the area 352 may include an area in which a time period for calculating an average value of the surcharge rate is input from the user.

FIG. 4 is a diagram showing a map showing at least one geographical area, status information related to an order quantity corresponding to the at least one geographical area, and shipping cost information according to an exemplary embodiment of the present invention.

FIG. 4 shows an exemplary page 400 displaying information about shipping charges and order status for various geographic regions. Page 400 may include an area 410 and an area 420.

Area 410 may include an object for inputting whether a courier participates in transportation, and the object may include a toggle button. When the first courier sets the toggle button of area 410 to "on", the location information of the first courier may be transmitted to the server through the user terminal, and the server may recognize that the first courier participates in transportation and is provided as a courier to the geographical area corresponding to the location information. When the first courier sets the toggle button of area 410 to "off", the server may recognize that the first courier no longer participates in transportation.

Area 420 may display shipping fee information and illustrative order status information (e.g., "very high", "high", "average", "low", etc.) for each sub-region and a map including geographic regions (e.g., Seocho-gu and Gangnam-gu) and sub-regions included in the geographic region (e.g., Seocho-gu 3 and Gangnam-gu 1). The shipping fee information may include basic fee information and surcharge information. The basic fee information may be determined based on a comparison of shipping demand and shipping personnel supply corresponding to each geographic region. Average surcharge information may be calculated by averaging surcharge rates calculated based on pickup distances and shipping distances for shipments assigned to each geographic region during a specific time period.

In the exemplary embodiment illustrated in FIG. 4 , when the sub-areas “Seocho-gu No. 1” and “Gangnam-gu No. 1” are compared to the sub-area “Seocho-gu No. 3”, it can be identified that the sub-area “Seocho-gu No. 3” is an area adjacent to mountains and roads compared to the sub-area “Seocho-gu No. 1” where residential and commercial facilities are concentrated. Therefore, the pickup distance and the delivery distance of the delivery assigned to “Seocho-gu No. 3” may be relatively longer than the delivery assigned to “Seocho-gu No. 1” and therefore, considering this, the surcharge may be higher for “Seocho-gu No. 3”. Therefore, the server may calculate the surcharge separately from the basic fee in consideration of the pickup distance and the delivery distance, and the server may induce the delivery personnel to participate in the delivery by indicating the surcharge and the basic fee to the delivery personnel.

FIG. 5 is a flow chart showing a process of a method for providing information for determining a shipping fee in a shipping intermediary service by a server according to an exemplary embodiment of the present invention.

In operation 510, the server may identify at least one geographic region. The server may identify at least one geographic region in which shipping services may be provided. The at least one geographic region may be a division of the entire region in which shipping services are provided by an administrative region, or may be self-divided in the server taking into account the distribution of suppliers (e.g., restaurants), shipping requirements, shipping costs, shipping characteristics (such as shipping distance information), and the like.

In operation 520, the server may identify order information corresponding to each of at least one geographic region. In an exemplary embodiment, the order information may be information about an order entered by a consumer (e.g., a customer ordering food) through an application, and the order information may include information about the type of restaurant ordering food, the location of the restaurant, the type of food, the order date and time, the payment amount, and the like. The order information may be determined to correspond to a geographic region based on the location of the supplier or consumer.

In operation 530, the server may obtain basic fee information for shipping associated with each of the at least one geographic area based on the order information. In an exemplary embodiment, the server may determine the basic fee information associated with each of the at least one geographic area based on a comparison of the shipping demand and the supply of the shipping personnel associated with each of the at least one geographic area. For example, in one of the at least one geographic area, if the shipping demand is higher than the supply of the shipping personnel during a specific time period, in order to induce the supply of more shipping personnel due to the shortage of the supply of the shipping personnel relative to the shipping demand, the server may determine the basic fee corresponding to the specific time period as an amount higher than the basic fee corresponding to the previous time period. On the other hand, if the demand for shipping is lower than the supply of shipping personnel during a specific time period, there is no need to maintain a high basic fee because the supply of shipping personnel is sufficient compared to the demand for shipping, and therefore, the server can determine the basic fee corresponding to the specific time period to be an amount lower than the basic fee corresponding to the previous time period. Thus, by dynamically adjusting the basic fee for shipping by comparing the shipping demand with the supply of shipping personnel every hour on the server, in a case where the supply of shipping personnel is insufficient, the server provides an incentive to secure shipping personnel, and in a case where the supply of shipping personnel is sufficient, the basic fee can be reduced to reduce costs.

In operation 540, the server may obtain surcharge information for transportation associated with each of at least one geographic region based on the order information. In an exemplary embodiment, the surcharge information may be determined based on the pickup distance information and the transportation distance information identified based on the order information corresponding to each of the at least one geographic region. The pickup distance information may be determined based on the distance between a supplier based on the order information and a transportation person assigned to the order. The transportation distance information may be determined based on the distance between the supplier based on the order information and the consumer. The order information includes a location of a supplier who should prepare the ordered food, and a location of a consumer to whom the ordered food should be delivered, and thus the pickup distance and delivery distance can be calculated based on the current location of the delivery person to whom the order is assigned. Generally speaking, most delivery persons will prefer to perform deliveries with relatively shorter pickup and delivery distances on the premise that they receive the same delivery fee, and thus, by displaying and providing surcharges to delivery persons separately from the basic fee in consideration of the pickup distance and delivery distance, and providing high surcharges for deliveries with a relatively longer pickup distance and delivery distance, the participation of delivery persons can be induced and the satisfaction of delivery persons can be improved.

In operation 550, the server may provide a first page including information about at least one geographic region, basic fee information, and surcharge information to a first courier. In an exemplary embodiment, the surcharge information may include an average value of surcharge rates determined based on order information corresponding to each of the at least one geographic region within a specific time period, and the first page may include a list including basic fee information and average surcharges for shipments associated with each of the at least one geographic region. For example, the first page may list the at least one geographic region identified in operation 510, and the first page may display the basic fee information corresponding to each of the listed geographic regions and an average value of the surcharge rates. In another exemplary embodiment, the first page may include a map showing at least one geographic area identified in operation 510, and together with the current location of the courier on the map, the first page may display on the map the average of the basic fare information and the surcharge rates corresponding to the location of the at least one geographic area. Thus, the basic fare information and the surcharge information corresponding to the shipments in each geographic area displayed on the first page allow the courier to easily predict the amount of funds (including the surcharges) that can be obtained when completing a shipment in a particular geographic area.

FIG6 is a diagram showing some components of an information providing system according to an exemplary embodiment of the present invention.

FIG6 shows an information providing system according to an exemplary embodiment of the present invention, and the system includes a user terminal 610 and a server 620 that can communicate with each other.

The user terminal 610 may execute an e-commerce client program or a cargo delivery client program, and may include a transceiver 612, a controller 614, an input portion 616, and a display portion 618.

The transceiver 612 may transmit information to/receive information from other nodes including the server 620. The transceiver 612 may communicate with various types of external devices according to various types of communication methods. The transceiver 612 may include at least one of a Wi-Fi chip, a Bluetooth chip, a wireless communication chip, and a near field communication (NFC) chip. The Wi-Fi chip and the Bluetooth chip may perform communication using a Wi-Fi method and a Bluetooth method, respectively. In the case of using a Wi-Fi chip or a Bluetooth chip, various types of connection information such as an SSID and a session key are first transmitted and received, and then various types of information may be transmitted and received after using the communication connection thereof. A wireless communication chip refers to a chip that performs communication according to various communication standards such as IEEE, Zigbee, third generation (3G), third generation partnership project (3GPP) and long term evolution (LTE). An NFC chip refers to a chip that operates in an NFC method using a 13.56MHz band among various RF-ID bands (such as 135kHz, 13.56MHz, 433MHz, 860 to 960MHz, 2.45GHz).

The input portion 616 can receive an input from a user and can include a touch screen, a microphone, and a button. The input portion 616 can receive various commands from the user. The input portion 616 can be embodied in various ways such as a button, a touch panel, and the like. The button can include various types of buttons, such as mechanical buttons and scroll wheels formed in various areas such as the front, side, and back of the main body of the user terminal 610. The touch panel can detect a touch input from the user and output a touch event value corresponding to a sensed touch signal. When a touch panel is combined with a display panel to form a touch screen, various types of touch sensors such as a capacitive type, a pressure sensitive type, and a piezoelectric type can be used to implement the touch screen. The capacitive type is a method of calculating the touch coordinates by using a dielectric coated on the touch screen surface to sense the tiny electric force generated by the user's body when a part of the user's body touches the touch screen surface. The pressure sensitive type includes two electrode plates built into the touch screen, and when the user touches the screen, the touch coordinates are calculated by detecting the upper and lower plate contacts and current flow at the touch point. A touch event occurring in a touch screen can be primarily generated by a human finger, but can also be generated by an object made of a conductive material that can impart a capacitance change.

The display portion 618 can display information related to the operation of the user terminal 610 and can display a page containing information described in the exemplary embodiment. In an exemplary embodiment, the display portion 618 can include various types of components, such as a liquid crystal display (LCD), an organic light emitting diode (OLED), and the like. According to an exemplary embodiment, the display portion 618 can be configured to be connected to internal components of the user terminal 610 by wires, and can be configured to be wirelessly connected through a component such as a transceiver 612 included in the user terminal 610.

The controller 614 may perform control to perform the operations of the user terminal 610 described in the exemplary embodiment. In addition, the controller 614 may include at least one processor configured to perform one of the operations of the user terminal 610.

The processor may include at least one of a RAM, a ROM, a CPU, a graphics processing unit (GPU), and a bus. The RAM, ROM, CPU, GPU, etc. may be connected to each other via a bus. The CPU accesses the memory and uses the O/S stored in the memory to perform booting. In addition, the CPU uses various programs, contents, data, etc. stored in the memory to perform various operations. The ROM stores an instruction set and the like for booting the system. For example, when a boot instruction is input and power is supplied to the user terminal 610, the CPU may copy the OS stored in the memory to the RAM according to the instructions stored in the ROM, and boot the system by executing the OS. When the boot is completed, the CPU copies various programs stored in the memory to the RAM, and executes the programs copied to the RAM to perform various operations. When the boot of the user terminal 610 is completed, the GPU displays the UI screen in the area of the display portion 618. Specifically, the GPU can generate a screen on which an electronic document including various objects such as content, icons, and menus is displayed. The GPU calculates the coordinate values of each object to be displayed and the values of properties such as shape values, size values, colors, etc. according to the layout of the screen. In addition, the GPU can generate screens containing various layouts of objects based on the calculated property values. The screen generated by the GPU can be provided to the display portion 618 and displayed in various areas of the display portion 618.

In addition, the user terminal 610 may further include a speaker for outputting an event, and may further include a memory (not shown) for storing at least some of the information transmitted and received through the transceiver 612 and the information used for the operation of the user terminal 610.

The server 620 is a device in which an e-commerce server program or a food delivery service program is run, and may include a transceiver 622, a controller 624, and a memory 626.

The transceiver 622 can transmit information to other nodes including the user terminal 610/receive information from other nodes.

The controller 624 may control the operation of the server 620 described in the exemplary embodiment. In addition, the controller 624 may include at least one processor.

In addition, the server 620 may include a memory 626 for storing at least some of the information transmitted and received through the transceiver 622 and information used for the operation of the server 620.

At the same time, in the present invention and drawings, exemplary embodiments are disclosed and specific terms are used. However, the terms are used only in a general sense to easily describe the technical content of the present invention and help understand the present invention, but do not limit the scope of the present invention. A person of ordinary skill in the art to which the present invention belongs will understand that in addition to the exemplary embodiments disclosed herein, other modifications based on the technical spirit of the present invention may also be implemented.

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Claims (16)

A method for providing information in a server providing a transportation intermediary service, the method comprising the following steps performed by the server: identifying at least one geographic area; identifying information of a plurality of orders corresponding to each of the at least one geographic area; based on the information of the plurality of orders, obtaining basic cost information of transportation associated with each of the at least one geographic area; based on the information of the plurality of orders, Obtaining surcharge information for the shipment associated with each of the at least one geographic region; and providing a first page containing a list of information about the at least one geographic region, the basic fee information, and the surcharge information to a terminal of a first shipping person; wherein the surcharge information includes statistical information of a surcharge rate obtained for the at least one geographic region based on the information of the plurality of orders. The method of claim 1, wherein the surcharge information is determined based on pickup distance information and shipping distance information identified based on the information of the plurality of orders corresponding to each of the at least one geographic area, wherein the pickup distance information is determined based on a distance between a supplier based on the information of the plurality of orders and a shipping person to whom at least a portion of the plurality of orders is assigned, and wherein the shipping distance information is determined based on a distance between the supplier based on the information of the plurality of orders and a consumer. The method of claim 1, wherein the surcharge information includes an average value of surcharge rates determined based on the information of a plurality of orders corresponding to each of the at least one geographic region within a specific time period, and wherein the first page includes a list including the basic fee information of the shipment associated with each of the at least one geographic region and the average value of the surcharge rates. The method of claim 3, wherein the list further includes status information related to an order quantity associated with each of the at least one geographic region. The method of claim 1, wherein the first page displays detailed information of the first geographic area based on an input corresponding to a first geographic area among the at least one geographic area. The method of claim 4, wherein the list is displayed by sorting the at least one geographic region based on the status information related to the order quantity. The method of claim 1 further comprises: generating a group including at least a portion of the at least one geographical area; and providing a second page including the basic fee information and the additional fee information of the transportation associated with each geographical area included in the group to the terminal of the first transportation person, wherein the group is generated based on the location information of the first transportation person. The method of claim 7, wherein the group includes at least a portion selected by the first courier from the at least one geographic area. The method of claim 1, wherein a first geographical area among the at least one geographical area includes at least one sub-area divided according to a transportation characteristic, wherein the transportation characteristic includes at least one of an average transportation demand and an average transportation distance of suppliers included in each of the at least one sub-area, and wherein providing the first page includes providing the first page including the basic fee information and the additional fee information of the transportation associated with each of the at least one sub-area to the terminal of the first transportation personnel. The method of claim 1, wherein the basic cost information is determined based on a comparison of the shipping demand and the supply of shipping personnel associated with each of the at least one geographic region. The method of claim 2, wherein the surcharge information is determined based on a weighted sum of the pickup distance information and the shipping distance information, and wherein a weight used for the weighted sum is determined based on the information of the plurality of orders. The method of claim 1, wherein the surcharge information is determined by considering at least one of the transportation means, weather and traffic conditions of the first transporter. The method of claim 7, when the surcharge information associated with the geographic area included in the group is changed, further includes providing a notification including the changed surcharge information to the first transporter. The method of claim 1, wherein the surcharge information includes promotional information set based on a comparison of shipping demand and shipping personnel supply associated with each of the at least one geographic region, and wherein the first page includes surcharge information associated with a first geographic region where an additional surcharge based on the promotional information identification is provided, and surcharge information associated with a second geographic region where an additional surcharge based on the promotional information identification is not provided, and the surcharge information associated with the first geographic region and the surcharge information associated with the second geographic region are displayed on the first page in different ways. A server providing a transportation intermediary service includes: a transceiver configured to transmit information to another device and receive information from another device; and a processor configured to: control the transceiver; identify at least one geographic area; identify information of a plurality of orders corresponding to each of the at least one geographic area; based on the information of the plurality of orders, obtain basic cost information of transportation associated with each of the at least one geographic area; Based on the information of the plurality of orders, obtain surcharge information for the shipment associated with each of the at least one geographic region; and provide a first page containing a list of information about the at least one geographic region, the basic fee information, and the surcharge information to a terminal of a first shipping person; Wherein the surcharge information includes statistical information of a surcharge rate obtained based on the information of the plurality of orders for the at least one geographic region. A non-transitory computer-readable storage medium, comprising: a medium configured to store computer-readable instructions, wherein the computer-readable instructions are executed by a processor, and the processor is configured to execute an information providing method in a server providing a transportation intermediary service, the information providing method comprising: identifying at least one geographic area; identifying information of a plurality of orders corresponding to each of the at least one geographic area; based on the information of the plurality of orders, obtaining information according to each of the at least one geographic area; Based on the information of the plurality of orders, obtain the additional fee information of the transportation associated with each of the at least one geographical area; and provide a first page of a list including the information about the at least one geographical area, the basic fee information and the additional fee information to a terminal of a first transportation personnel; wherein the additional fee information includes statistical information of an additional fee rate obtained based on the information of the plurality of orders for the at least one geographical area.