TWI819356B - Multi-party integrated platform for advertising, sales and consumption - Google Patents

Abstract

A multi-party integration platform for advertising, sales and consumption includes an advertising module, a sales module and a consumer module. The sales module generates a sales-side advertising push media based on a sales-side advertising push data. A usage status of the sales-side advertising push medium generates a sales-side advertising effectiveness data and an advertising revenue generation instruction, and a sales-side feedback amount is calculated from the sales-side total feedback amount based on the sales-side advertising effectiveness data, and when the sales-side advertising effectiveness data When the consumer module receives the advertising revenue generation instruction, the consumer module calculates a consumer feedback amount from the total consumer feedback amount, and then generates consumer feedback data based on the consumer feedback amount.

Description

Multi-party integration platform for advertising, sales and consumption

A multi-party integration platform, especially a multi-party integration platform for advertising, sales and consumption.

In order to attract consumers and increase sales, many merchants have launched membership systems. They first establish a membership in a computer system based on the consumer's personal information, and store the consumer's purchased product items, consumption amounts and other consumer information in the computer. In the system's member database, merchants can analyze the shopping habits and preferences of consumers of different ethnic groups through various consumption data collected in the member database, which can be used as a reference for merchants to purchase goods and develop sales strategies, in order to improve sales performance.

On the other hand, when the merchant's computer system determines that a member has reached a certain amount of consumption based on the consumption data in the member database, the member will receive a certain proportion of feedback points. The computer system can also provide a way to redeem products through points. Discount coupons may be a service function that can be used to offset part of the amount in future purchases, in order to promote consumer shopping and increase consumers' willingness to repurchase.

However, when merchants issue points to consumers, it will reduce part of the merchant's revenue. In addition, each merchant has a different and independently operating computer system, which implements different membership service functions. For consumers, when consumers obtain memberships from more merchants and different points issued by different merchants, consumers will be unable to remember the feedback information of each merchant due to the large amount of data, which will lead to inconsistencies in the overall feedback data. If it is inconvenient, consumers will easily choose to give up the feedback points from some merchants and not use them. This will make the feedback mechanism implemented by the merchants unable to achieve the expected effect of promoting consumption. Therefore, the current membership system and consumption feedback mechanism will inevitably need further improvement. .

In view of this, the main purpose of the present invention is to provide a multi-party integration platform for advertising, sales and consumption, in order to overcome the differences in the computer systems of each merchant mentioned in the prior art, and the membership service functions provided by each merchant through the computer system are also different. The difference results in inconvenience for consumers in integrating feedback information, which in turn makes the feedback mechanism implemented by merchants unable to achieve the expected effect of promoting consumption.

In order to achieve the aforementioned goals, the multi-party integration platform for advertising, sales and consumption of the present invention includes: an advertising module, including: an advertising push unit, which generates a sales-side advertising push data and a consumer-side advertising push based on an advertisement delivery data. data; and an advertising-side revenue distribution unit that allocates a sales-side total feedback amount and a consumer-side total feedback amount from an advertising amount according to a distribution ratio, and outputs a sales-side total feedback amount based on the sales-side total feedback amount. data, and output a consumer-end total rebate amount according to the total consumer-end rebate amount; a sales-end module connected to the advertising-end module, including: a sales-end advertising push unit, receiving the sales-end advertising push data, according to The sales-side advertising push data generates a sales-side advertising push media, and generates a sales-side advertising effectiveness data based on a usage number of the sales-side advertising push media. The sales-side advertising push unit generates when the sales-side advertising push media is turned on. An advertising revenue generation instruction; and a sales-side revenue distribution unit that receives the sales-side total feedback data and the sales-side advertising effectiveness data, retrieves the sales-side total feedback amount from the sales-side total feedback data, and based on The pin A usage count of the sales-side advertising push media is used to calculate a sales-side feedback amount from the total sales-side feedback amount, and then a sales-side feedback amount is generated based on the sales-side feedback amount; a consumer-side module is connected to the advertising-side module The group and the sales module include: a consumer revenue distribution unit, which receives the total feedback data of the consumer, and retrieves the total feedback amount of the consumer from the total feedback data of the consumer. When the consumer revenue When receiving the advertising revenue generation instruction, the distribution unit calculates a consumer feedback amount from the total consumer feedback amount, and then generates consumer feedback data based on the consumer feedback amount.

In the present invention, different merchants can uniformly receive the sales-side advertising push media through the integrated platform of the present invention, so as to provide consumers with access to browse, so that consumers from different merchants can obtain feedback through the same feedback mechanism. On the one hand, the The sales-side revenue distribution unit calculates a sales-side feedback amount from the total sales-side feedback amount based on the number of uses of the sales-side advertising push media, which means that each merchant can obtain it based on the usage status of the corresponding sales-side advertising push media. A certain proportion of the sales-side feedback amount; on the other hand, when the consumer-side revenue distribution unit receives the advertising revenue generation instruction, a consumer-side feedback amount is calculated from the total consumer-side feedback amount, which means that the consumer can turn on the The sales-end advertising push media reads the advertising content and obtains a certain proportion of reading revenue. Since the feedback is based on the amount of advertising, it can avoid the merchants from issuing points to consumers for use, which will cause the problem of reduced profits for the merchants and consumption When consumers read advertisements through the sales-side advertising push media of different merchants, they can obtain cash or unified points that can be used by different merchants to prevent consumers from having too much feedback information and causing the feedback mechanism to fail to achieve the expected effect of promoting consumption. problem and further promote consumption. In addition, advertisers can also achieve the purpose of advertising promotion through the push of the sales-end advertising push media.

1: Multi-party integration platform for advertising, sales and consumption

10: Advertising module

11: Advertising push unit

12: Advertising revenue distribution unit

13: Advertising push analysis unit

20: Sales module

21: Sales-side advertising push unit

22: Sales-end revenue distribution unit

23: Sales database

24: Sales-side business analysis unit

25: Sales-end business push unit

30:Consumer module

31: Consumer advertising push unit

32: Consumer income distribution unit

33: Consumer database

34:Mall unit

40: Advertising device

50: Sales device

60:Consumer device

61:Consumer applications

Figure 1: The first block diagram of the multi-party integration platform for advertising, sales and consumption of the present invention.

Figure 2: The second block diagram of the multi-party integration platform for advertising, sales and consumption of the present invention.

Referring to Figure 1, the multi-party integrated platform 1 for advertising, sales and consumption of the present invention includes an advertising module 10, a sales module 20 and a consumer module 30, and the multi-party integration platform for advertising, sales and consumption The integration platform 1 can be a computer host, a server and other electronic devices.

The advertising module 10 can be connected to an advertising device 40 of each advertiser through the network for data transmission, and the advertising device 40 can be an electronic device such as a computer host or a server of each advertiser. The advertising module 10 includes an advertising push unit 11 and an advertising revenue distribution unit 12. The advertising module 10 receives an advertising data and an advertising payment data from the advertising device 40. The advertising data is For advertisements to be pushed by the advertising side, the advertisement delivery data can be advertising content in the form of text, pictures, videos, etc. The advertisement push unit 11 will use the advertisement delivery data according to the nature of the advertisement, such as the expected length of time for the advertisement to be launched, the advertisement content, etc. In the presented form, the advertising data is classified to generate a sales-side advertising push data and a consumer-side advertising push data and output. The sales-side advertising push data and the consumer-side advertising push data can be files such as text, pictures, or videos. form of advertising content, the advertising payment information can be a payment instruction, and the advertising revenue distribution unit 12 can use the advertising payment information to obtain the advertiser's payment for advertising from the computer system of a bank or a third-party cash flow. An advertising amount, and then the advertising module 10 allocates a sales-side total feedback amount and a consumer-side total feedback amount from the advertising amount according to a preset allocation ratio, and the allocation ratio is the advertising amount allocated to sales The advertising module 10 can adjust the distribution ratio according to different feedback strategies. For example, when you want to increase the feedback amount for consumers watching advertisements, you can adjust the distribution ratio to make the total feedback amount for the consumer end. is greater than the total feedback amount of the sales side, and when you want to increase the feedback amount of the sales side for assisting in advertising, the distribution ratio can be adjusted so that the total feedback amount of the sales side is greater than the total feedback amount of the consumer side, and the advertising side module 10 The advertising side revenue distribution unit 12 outputs a sales side total feedback amount based on the sales side total feedback amount, and outputs a sales side total feedback amount based on the consumer side total feedback amount. The consumer-side total rebate data, wherein the sales-side total rebate data and the consumer-side total rebate data can be a payment instruction or a payment voucher, which are used to obtain the sales-side total rebate data from a bank or a third-party cash flow computer system. The rebate amount and the total rebate amount of the consumer.

The sales module 20 is connected to the advertising module 10 and can be connected to a sales device 50 of each merchant through the network for data transmission. The sales device 50 can be a computer host of each merchant, a computer Electronic devices such as tablets or point-of-sales terminals (POS). The sales-end module 20 includes a sales-side advertising push unit 21 and a sales-side revenue distribution unit 22. The sales-side advertising push unit 21 receives the The sales-side advertising push data output by the advertising push unit 11, when the sales-side module 20 receives an advertising media application request transmitted by the sales-side device 50, the sales-side advertising pushing unit 21 based on the advertising media application request and The sales-side advertising push data generates a sales-side advertising push media, and the sales-side advertising push media is transmitted to the sales-side device 50 for each consumer to use (scan or read) the sales-end through a consumer device 60 The advertising push media is used to read or obtain the sales-side advertising push data, and the sales-side advertising push unit 21 generates sales-side advertising effectiveness data according to a usage number of the sales-side advertising push media, wherein the sales-side advertising push media It can be a URL or a QR code... etc. If the sales-side advertising push medium is a URL, when the consumer opens the sales-side advertising push medium, that is, when the consumer reads the advertising content by connecting to the website through the URL, the sales-side advertising push Unit 21 then increases the count of the usage times of the sales-side advertising push medium.

For example, after a consumer makes a purchase in a store, the merchant requests to obtain the sales-side advertising push media from the sales-side module 20 through the advertising media application, and the merchant can present the sales-side advertising push media on receipts, On the order number, the consumer scans or reads the sales-side advertising push media through the consumer device 60 for the consumer to browse the advertisement; on the other hand, because the merchant can view whether the transaction is completed and then send the sales-end module 20 Send the advertising media application request. In other words, when the consumer is interested in the merchant's product and actually consumes it, the sales module 20 can generate a message with the merchant. The sales-end advertising push media uses advertising content that is more suitable for the type of store and product nature for the consumers of the merchant to read, so as to improve the accuracy of advertising delivery.

The sales-side revenue distribution unit 22 receives the sales-side total feedback data output by the advertising-side revenue distribution unit 12, and retrieves the sales-side total feedback amount from the sales-side total feedback data, and the sales-side revenue distribution The unit 22 receives the sales-side advertising benefit data output by the sales-side advertising push unit 21, and the sales-side revenue distribution unit 22 allocates a portion of the merchant's total feedback amount based on the number of uses of the sales-side advertising push medium. The sales-side feedback amount, for example, each number of uses can correspond to an amount. The sales-side revenue distribution unit 22 calculates the sales-side feedback amount based on the number of uses. When the number of uses is higher, it assists in pushing the sales-side advertisement push. The higher the sales-side feedback amount obtained by the merchants of the media, the sales-side revenue distribution unit 22 generates sales-side feedback money data based on the sales-side feedback amount, and transmits the sales-side feedback money data to each sales side. Device 50, in which the sales-side rebate data can be a payment instruction or a payment voucher, and each merchant on the sales side obtains advertising push revenue through the sales-side rebate data.

In a preferred embodiment, each merchant has an identification code, and each sales terminal device 50 corresponding to a different merchant stores the corresponding identification code, and the advertising media application request includes the identification code, and the sales terminal advertisement The push unit 21 generates the sales-side advertising push media corresponding to different merchants based on the identification code, and the sales-side advertising push media generates the sales-side advertising benefit data based on the usage times of the sales-side advertising push media of different merchants. The terminal revenue distribution unit 22 distributes and calculates the sales terminal feedback amount of each merchant according to the advertising push status of different merchants. On the other hand, the sales-side advertising push unit 21 can generate the sales-side advertising push media with timeliness according to a stored preset time. When the preset time elapses since the sales-side advertising push media is generated, the sales-side advertising push media will The sales-side advertising push media will be invalidated. This way, through the timeliness of the sales-side advertising push media, we can prevent the sales-side advertising push media from being repeatedly triggered and clicked by the same users to increase the number of uses in order to obtain higher sales. Abuse of end-end rebate amounts.

The consumer module 30 is connected to the advertising module 10, and can be connected to a consumer device 60 of each consumer through the network for data transmission. The consumer device 60 can be a mobile phone, An electronic device or mobile device such as a tablet or a notebook computer. The consumer module 30 includes a consumer advertising push unit 31 and a consumer revenue distribution unit 32. The consumer advertising pushing unit 31 receives the advertising pushing unit 11 The consumer-side advertising push data is output, and the consumer-side advertising push unit 31 stores a preset push time. According to the push time, the consumer-side advertising push unit 31 can generate intervals based on the consumer-side advertising push data. A consumer-side advertising push media, and transmits the consumer-side advertising push media to the consumer-side device 60 for each consumer to use the consumer-side advertising push media through the consumer-side device 60 to read or obtain the consumer-side advertising push Data, when the sales-side advertising push media is opened on the consumer device 60, the sales-side advertising push unit 21 generates an advertising revenue generation instruction, and when the consumer-side advertising push media is opened on the consumer device 60, , the consumer-side advertising push unit 31 generates an advertising revenue generation instruction, wherein the consumer-side advertising push medium may be a website address or a QR code, etc.

The consumer-side revenue distribution unit 32 receives the consumer-side total feedback money data output by the advertising-side revenue distribution unit 12, and retrieves the consumer-side total feedback amount from the consumer-side total feedback money data. When the consumer-side revenue distribution When the unit 32 receives the advertising revenue generation instruction output by the sales-side advertising push unit 21 or the consumer-side advertising push unit 31, the consumer-side revenue distribution unit 32 calculates the total feedback amount from the consumer based on a preset feedback ratio. Calculate and distribute a consumer feedback amount to each consumer, and then generate a consumer feedback amount based on the consumer feedback amount, and transmit the consumer feedback data to each consumer device 60, and each user uses the consumer feedback amount. The consumer-side rebate data obtains a reading income of the advertisement, where the feedback ratio represents the amount of feedback that the consumer can receive from reading the advertisement after turning on the consumer-side advertising push medium. The consumer-side revenue distribution unit 32 can be adjusted according to different feedback strategies. The size of the feedback ratio, and the reading revenue can be returned to consumers in the form of points, discount coupons, cash, etc.

In a preferred embodiment, the consumer device 60 browses each of the sales-side advertising push media and each of the consumer-side advertising push media through a consumer-side application 61 connected to the consumer module 30, and each of the The consumer application 61 stores a membership code corresponding to the consumer, and the consumer advertising push unit 31 determines whether the sales-side advertising push media or the consumer-side advertising push media is enabled based on the consumer application 61 corresponding to each member code. After the advertising revenue generation instruction is generated, the consumer revenue distribution unit 32 calculates the consumer feedback amount of each consumer according to the feedback ratio. On the other hand, the consumer-side advertising push unit 31 can generate the time-sensitive consumer-side advertising push media according to a stored preset time. When the preset time elapses since the consumer-side advertising push media is generated, the consumption The consumer-side advertising push media will be invalidated. This way, through the timeliness of the consumer-side advertising push media, we can prevent the consumer-side advertising push media from being repeatedly triggered and clicked by the same users to increase the number of uses in order to obtain higher consumption. Abuse of end-end rebate amounts.

Please refer to Figure 2. The sales module 20 of the multi-party integration platform 1 for advertising, sales and consumption of the present invention further includes a sales database 23, a sales business analysis unit 24 and a sales push unit 25. , the sales end database 23 stores a merchant information of each merchant. The merchant information includes the identification code of each merchant, a list of sales products, basic information of the merchant, contact information, etc., and the sales end business analysis unit 24 receives the sales information of each merchant. A sales data uploaded by the end device 50. The sales data includes consumer information, consumer items, consumption amount, consumption time and other information. The sales end business analysis unit 24 performs sales status based on the sales data of each merchant and the merchant data. Analyze and generate a sales analysis result to the corresponding sales end device 50. The sales analysis result may include consumer behavior analysis, hot-selling product analysis, slow-selling product analysis, consumption period analysis, consumer customer group analysis, etc., And presented in charts, data, text, etc.

The sales-side business push unit 25 can be connected to the consumer-side application 61 of each consumer device 60. The sales-side business push unit 25 receives a business push data uploaded by each sales-side device 50, and sends the business push data to the consumer device 60. The business push data is transmitted to the consumer device 60 and applied in the consumer device 60 As shown in Program 61, the business push data can be videos, information or text data that the merchant wants to push to consumers.

The sales-end advertising push unit 21 retrieves the corresponding merchant information from the sales-end database 23 according to the identification code corresponding to each sales-end advertisement push medium, and combines the merchant information and the sales-end advertising benefits. The data integration is a sales-side advertising push integrated data output to the advertising-side module 10 .

As shown in Figure 2, the consumer module 30 of the multi-party integration platform 1 for advertising, sales and consumption of the present invention further includes a consumer database 33 and a mall unit 34. The consumer database 33 stores the information of each consumer. A member information, which includes the member code, basic member information, contact information, etc. of each consumer.

The consumer-side advertising push unit 31 retrieves the corresponding member from the consumer-side database 33 according to the member code corresponding to the consumer device 60 that activates each sales-side advertising push media and each consumer-side advertising push media. data, and integrate each member information, each sales-side advertising push media, and each consumer-side advertising push media into a consumer-side advertising push integrated data and output it to the advertising-side module 10.

The mall unit 34 is connected to an online mall of each merchant, and the consumer application 61 of the consumer device 60 is connected to the mall unit 34. The mall unit 34 connects each online mall to a web page, application programming interface, etc. The form is presented in the consumer application 61 for consumers to operate the consumer application 61 to make purchases in each online mall, and consumers can use the reading proceeds to offset consumption in the mall unit 34 .

As shown in Figure 2, the advertising module 10 of the multi-party integrated platform 1 for advertising, sales and consumption of the present invention further includes an advertising push analysis unit 13. The advertising push analysis unit 13 receives the information transmitted by the sales-end advertising push unit 21. The sales-side advertising push integrated data, and receiving the consumer-side advertising push integrated data transmitted by the consumer-side advertising push unit 31, and based on the sales-side advertising push The advertising push integrated data or the consumer-side advertising push integrated data are used to analyze the advertising pushing status to generate an advertising pushing result, and the advertising pushing result is transmitted to the advertising terminal module 10. The advertising pushing result includes advertising audience analysis, advertising pushing Regional analysis, ad push customer group analysis, etc., for the advertising side to understand the effectiveness of advertising push based on the ad push results.

Taking a merchant in the catering industry as an example, when a consumer enters the merchant for consumption, the merchant transmits an advertising media application request to the sales-end advertising push unit 21 through the sales-end device 50 after the consumer completes the consumption. The sales-side module 20 obtains the sales-side advertising push media so that consumers can open the sales-side advertising push media through the consumer-side device 60 when waiting for meals or queuing, or enable the consumer-side advertising push unit 31 to push the media regularly. The consumer-side advertising push media broadcasted. On the merchant side, the merchant can obtain a certain proportion of the sales-side feedback amount from the advertising amount based on the number of times the consumer activates the sales-side advertising push media corresponding to the merchant; on the consumer side, the consumer can enable the sales-side advertising push The media or the consumer-side advertising push media reads the advertising content and obtains the reading revenue in the form of points, coupons or cash; for advertisers, advertisers can use the sales-side advertising push media or the consumer-side advertising push Media push achieves the purpose of advertising promotion.

In addition, when the consumer application 61 of the consumer device 60 opens the sales-side advertising push media or the consumer-side advertising push media, the sales-side advertising push media or the consumer-side advertising push media can be used as a game. , videos, audio and other forms of presentation to alleviate the frustration of consumers waiting in line.

To sum up, in the multi-party integration platform 1 for advertising, sales and consumption of the present invention, the advertising module 10 receives an advertising data and an advertising payment data from the advertising device 40, and generates advertising data based on the advertising data. A sales-side advertising push data and a consumer-side advertising push data, and an advertising amount is obtained through the advertising payment information, and then a sales-side total feedback amount and a consumer-side total feedback amount are allocated from the advertising amount. On the sales side, when the sales side module 20 receives an advertising media application request transmitted by the sales side device 50, the sales side advertisement push unit 21 The media application request and the sales-side advertising push data generate a sales-side advertising push media, and the sales-side advertising push unit 21 generates a sales-side advertising effectiveness data based on a usage number of the sales-side advertising push media, and the sales-side revenue The allocation unit 22 allocates a sales-side feedback amount to each merchant from the total sales-side feedback amount based on the number of times the sales-side advertising push media is used, and then generates a sales-side feedback amount based on the sales-side feedback amount; on the consumer side, When the sales-side advertising push media is opened on the consumer device 60 , the sales-side advertising push unit 21 generates an advertising revenue generation instruction, and when the consumer-side revenue distribution unit 32 receives the output of the sales-side advertising push unit 21 When the advertising revenue is generated, the consumer revenue distribution unit 32 calculates and distributes a consumer feedback amount to each consumer from the total consumer feedback amount according to a preset feedback ratio, and then distributes a consumer feedback amount to each consumer based on the consumer feedback amount. Generate consumer-end rebate data.

In this way, different merchants can uniformly receive the sales-side advertising push media through the multi-party integrated platform of advertising, sales and consumption of the present invention, so that different merchants can provide the sales-side advertising push media to their respective consumers, and the consumers can Actual feedback is obtained through the same feedback mechanism, in which merchants can obtain a certain proportion of the sales-end feedback amount from the advertising amount based on the number of times the corresponding sales-end advertising push media is used, and consumers can open the sales-end The advertising push media or the consumer-side advertising push media reads the advertising content and obtains a certain proportion of the reading revenue from the advertising amount. Since the feedback is based on the amount of advertising, it can avoid the problem that merchants issue points to consumers on their own, which will cause the merchant's profits to shrink. Moreover, when consumers browse advertisements through the sales-end advertising push media of different merchants, they can obtain Cash may be used for unified points at different merchants, which can avoid consumers having to consolidate feedback data due to excessive feedback data that cannot be uniformly classified and used because each merchant provides different feedback mechanisms through different computer systems. Inconvenience, which in turn makes the feedback mechanism unable to achieve the expected effect of promoting consumption, and further promotes consumption. In addition, advertisers can also push through the sales-side advertising push media or the consumer-side advertising push media to achieve advertising. Promotional purposes.

10: Advertising module

11: Advertising push unit

12: Advertising revenue distribution unit

20: Sales module

21: Sales-side advertising push unit

22: Sales-end revenue distribution unit

30:Consumer module

31: Consumer advertising push unit

32: Consumer income distribution unit

40: Advertising device

50: Sales device

60:Consumer device

61:Consumer applications

Claims (6)

A multi-party integration platform for advertising, sales and consumption, including: an advertising module, including: an advertising push unit, which generates a sales-side advertising push data and a consumer-side advertising push data based on an advertisement delivery data; and an advertisement The terminal revenue distribution unit allocates a sales-side total feedback amount and a consumer-side total feedback amount from an advertising amount according to a distribution ratio, and outputs a sales-side total feedback amount based on the sales-side total feedback amount, and based on the sales-side total feedback amount, The total feedback amount of the consumer side outputs a total feedback amount data of the consumer side; a sales side module is connected to the advertising side module, including: a sales side advertising push unit, which receives the sales side advertising push data and pushes according to the sales side advertising The data generates a sales-side advertising push media, and generates sales-side advertising effectiveness data based on a usage number of the sales-side advertising push media. The sales-side advertising push unit generates an advertising revenue generation instruction when the sales-side advertising push media is turned on. ; and a sales-side revenue distribution unit that receives the sales-side total feedback data and the sales-side advertising effectiveness data, retrieves the sales-side total feedback amount from the sales-side total feedback data, and pushes the sales-side advertisement based on the sales-side total feedback data. The number of times the media is used is calculated from the total sales-side feedback amount, and a sales-side feedback amount is generated based on the sales-side feedback amount; a consumer-side module connects the advertising-side module and the sales The terminal module includes: a consumer-side advertising push unit, which receives the consumer-side advertising push data and generates a consumer-side advertising push media based on the consumer-side advertising push data. The consumer-side advertising push unit is opened in the consumer-side advertising push media. An advertising revenue generation instruction is generated; a consumer-side revenue distribution unit receives the consumer-side total feedback money data, and retrieves the consumer-side total feedback amount from the consumer-side total feedback money data. When the consumer-side revenue distribution unit receive this advertisement When generating an instruction for advertising revenue, a consumer feedback amount is calculated from the total consumer feedback amount, and then a consumer feedback amount is generated based on the consumer feedback amount; wherein, the advertising module also includes an advertising push analysis unit , the advertising push analysis unit receives a sales-side advertising push integrated data transmitted by the sales-side advertising push unit, and a consumer-side advertising push integrated data transmitted by the consumer-side advertising push unit, and based on the sales-side advertising push integrated data and The consumer-side advertising push integrates data analysis to generate an advertising push result. For the multi-party integration platform of advertising, sales and consumption as described in claim 1, when the sales-side advertising push unit receives an advertising media application request, the sales-side advertising pushing unit generates the sales-side advertising push media, and the advertising media application request contains an identification code, and the sales-side advertising push unit generates the sales-side advertising push media corresponding to the merchant based on the identification code. For the multi-party integration platform of advertising, sales and consumption as described in request item 1, the sales module further includes: a sales database that stores a merchant information of each merchant, and the merchant information includes an identification code of the merchant. ; A sales-end business analysis unit receives a sales data from each merchant, and generates a sales analysis result based on the sales data of each merchant and the merchant data analysis. For the multi-party integration platform for advertising, sales and consumption as described in request item 3, the sales-side advertising push unit retrieves the corresponding merchant from the sales-side database based on the identification code corresponding to each sales-side advertising push medium. data, and integrates the merchant information and the sales-side advertising effectiveness data into the sales-side advertising push integrated data and outputs it to the advertising-side module. As for the multi-party integration platform for advertising, sales and consumption as described in request item 1, the consumer module further includes: A consumer database stores a membership information of each consumer, and the membership information includes a membership code of the consumer; the consumer advertising push unit is based on the consumer device corresponding to the sales-end advertising push media. The member code is used to retrieve the corresponding member information from the consumer database, and integrate the member information and the sales-side advertising push media into the consumer-side advertising push integrated data and output it to the advertising module. As for the multi-party integration platform for advertising, sales and consumption as described in request item 1, the consumer module further includes: a mall unit connected to an online mall of each merchant and connected to a consumer application to connect Each online mall is presented in the consumer application.

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