TWI865414B - Method for advertising item based on viral marketing and apparatus for the same - Google Patents

Abstract

According to example embodiments, an item advertisement method may include at least one of identifying a first input signal associated with a purchase of an item received from a terminal of a user, in response to the first signal, generating advertisement information including information on the item, and transmitting the generated advertisement information to a terminal of another user selected by the user or a server of a social network service of the user.

Description

Method and device for viral marketing of advertising items

The present invention relates to a method and apparatus for advertising an item based on viral marketing. More specifically, the present invention provides a method and apparatus for advertising an item based on viral marketing by sharing advertising information for purchasing an item or application advertising information for applying for an item to a user's social network service (SNS) or other users' terminals stored in the user's terminal, and determining the purchase availability based on the access amount or application amount of other users who shared the information, and apparatus.

Viral marketing refers to a marketing technique in which Internet users voluntarily promote a company or a company's products through e-mail. This technique was created to allow Internet users to voluntarily promote a company or a company's products through e-mail. It got its name because it spreads like a computer virus.

In this regard, reference may be made to previous documents such as KR1020210025789A (2021.03.10).

[Technical objectives]

One aspect of the present invention is to solve the above-mentioned problem and provide a method and device for advertising an item based on viral marketing. [Technical Solution]

According to one aspect, a method for advertising an item performed by an electronic device is provided, the method comprising: identifying a first input signal associated with a purchase of an item received from a terminal of a user; generating advertising information including information about the item in response to the first signal; and transmitting the generated advertising information to a terminal of another user selected by the user or a server of a social network service of the user.

In addition, the advertising information according to the exemplary embodiment may be generated according to information about a template of advertising information transmitted to a social network service, and the advertising information may include information about an item.

In addition, the article advertising method according to the exemplary embodiment may further include providing a first page for displaying the generated advertising information.

In addition, the first page according to the exemplary embodiment may contain a first interface for transmitting advertisement information to another user's terminal based on information about another user's terminal stored in the user's terminal.

In addition, according to an exemplary embodiment, when information about a social network service accessible to the user is identified in the user's terminal, the first page may contain a second interface for transmitting advertising information to a server of the user's social network service.

In addition, the advertising information according to the exemplary embodiment may include first link information for moving to a second page containing information about the item.

In addition, the product advertising method according to the exemplary embodiment may further include: generating application information including information about the product in response to a second input signal associated with an application for purchasing the product; and transmitting the generated application information to a terminal of another user selected by the user. Here, the application information may include second link information for moving to a third page for applying to purchase the product.

In addition, the item advertising method according to the exemplary embodiment may further include at least one of the following: identifying the number of subscribers who have accessed the third page and applied to purchase the item based on the second link information included in the application information transmitted by the user; and determining whether the item can be purchased by the user based on the number of subscribers who have applied to purchase the item.

In addition, whether or not items can be purchased according to the exemplary embodiment can be determined based on the number of subscribers of the user and the number of subscribers of each of users different from the user.

In addition, the item advertising method according to the exemplary embodiment may further include: identifying the number of other users who have accessed the second page based on the first link information included in the advertising information transmitted by the user; and determining the viral information of the user based on the number of other users who have accessed the second page.

In addition, the item advertising method can provide a recommended item selected based on the user's viral information and the user's item purchase history information to the user's terminal. [Effect]

Using such a configuration, an electronic device according to an exemplary embodiment can provide an effective advertising effect of an item to other users through a user.

The electronic device according to the exemplary embodiment maximizes the advertising effect and promotes the purchasing motivation of other users by inducing a user to provide advertising information to other users based on whether other users stored in the user's terminal are interested in the items purchased by the user. At the same time, the discomfort caused by advertising can be reduced by not requiring unnecessary advertising to other users who are not interested.

An electronic device according to exemplary embodiments may facilitate purchases by providing a user with a request to purchase and providing information about the request, thereby helping a seller identify a purchasing need for an item.

The electronic device according to the exemplary embodiment can allow a user who wants to purchase an item to induce more users to participate and apply, and allow users to actively use SNS to voluntarily advertise to other users, thereby providing an index marketing effect.

Hereinafter, exemplary embodiments of the present invention are described in detail with reference to the accompanying drawings.

The detailed description of the technical specifications that are well known in the art and not directly related to the present invention may be omitted to avoid confusing the subject matter of the present invention. This is intended to omit unnecessary descriptions in order to clarify the subject matter of the present invention.

For the same reason, some elements are exaggerated, omitted or simplified in the drawings and in practice these elements may have sizes and/or shapes different from those shown in the drawings. Throughout the drawings, the same or equivalent parts are indicated by the same element symbols.

Advantages and features of the present invention and methods of achieving the same may be more readily understood by reference to the following detailed description of exemplary embodiments and the accompanying drawings. However, the present invention may be embodied in many different forms and should not be construed as limited to the exemplary embodiments set forth herein. Rather, these exemplary embodiments are provided so that the present invention will be detailed and complete and will fully convey the concept of the present invention to those skilled in the art, and the present invention will be defined solely by the accompanying claims. Throughout the specification, the same element symbols refer to the same elements.

It will be understood that each block of the flowchart and/or block diagram and the combination of blocks in the flowchart and/or block diagram can be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer or other programmable data processing device, so that the instructions executed by the processor of the computer or other programmable data processing device produce components for implementing the functions/actions specified in the flowchart and/or block diagram. These computer program instructions may also be stored in a non-transitory computer-readable memory, which may direct a computer or other programmable data processing device to function in a specific manner, so that the instructions stored in the non-transitory computer-readable memory produce an article of manufacture embedded with instruction components that implement the functions/actions specified in the flowchart and/or block diagram. The computer program instructions may also be loaded onto a computer or other programmable data processing device to cause a series of operating steps to be executed on the computer or other programmable device to produce a computer-implemented program, so that the instructions executed on the computer or other programmable device provide steps for implementing the functions/actions specified in the flowchart and/or block diagram.

In addition, each block diagram may depict a module, segment or portion of a program code that includes at least one or more executable instructions for performing (some) specific logical functions. In addition, it should be noted that the functions of the blocks may be performed in a different order in several modifications. For example, two consecutive blocks may be executed substantially in parallel, or may be executed in reverse order according to their functions.

According to various exemplary embodiments of the present invention, the term "module" means (but is not limited to) a software or hardware component that performs a specific task, such as a field programmable gate array (FPGA) or an application specific integrated circuit (ASIC). A module can be advantageously configured to reside on an addressable storage medium and configured to execute on one or more processors. Therefore, a module can include components (such as software components, object-oriented software components, class components, and task components), procedures, functions, properties, programs, routines, snippets of program code, drivers, firmware, microcode, circuit systems, data, databases, data structures, tables, arrays, and variables by example. The functionality provided in the components and modules can be combined into fewer components and modules or further separated into additional components and modules. In addition, the components and modules can be implemented so that they execute one or more CPUs in a device or a secure multimedia card.

FIG. 1 illustrates an example of internal components of an electronic device according to an exemplary embodiment.

1 , the internal components of the electronic device 100 are not limited to the internal components shown. The electronic device 100 may include at least one of a processor 110 , a transceiver 120 , and a memory 130 .

The electronic device according to the exemplary embodiment can provide information about an item to a user. The electronic device can execute at least one of one or more purchase procedures and delivery procedures for an item in order to provide information about the item and allow the user to purchase the item. That is, the electronic device can provide an item sales service for selling an item to the user.

The electronic device may advertise one or more items through an item sales service. For example, the electronic device may run keyword advertising, banner advertising, sponsored advertising, etc. for one or more items.

At the same time, such methods of advertising an item have a limitation in that the content of the advertisement must be directly exposed to all consumers, and the advertisement affects only the exposed users. In addition, such methods of advertising an item are not suitable for quickly advertising an item to consumers with similar interests.

Therefore, the electronic device can directly advertise the item to a user who wants to shop or purchase the item through the item sales service, but can also advertise to other users who use or do not use the item sales service through the corresponding user. For example, the electronic device uses information about the first user who uses the item sales service (e.g., contact information of other users stored in the first user's terminal, information about the first user's social network service, etc.) to advertise the item to users other than the first user. The electronic device can provide the first user with an interface or a page for advertising the item to other users through the first user.

Therefore, the processor 110 according to the exemplary embodiment may perform: identifying a first input signal associated with a purchase of an item received from a terminal of a user; generating advertising information including information about the item in response to the first signal; and transmitting the generated advertising information to a terminal of another user selected by the user or a server of a social network service of the user.

A program or computer-readable instruction executed by the processor 110 may be previously stored in the memory 130 or received from the outside through the transceiver 120. The processor 110 may provide the first page to a display of the electronic device 100.

The transceiver 120 may perform a function of transmitting information stored in the memory 130 of the electronic device 100 or information processed by the processor 110 to another device or receiving information from another device to the electronic device 100 .

The memory 130 is a configuration implemented in a predetermined storage space of the electronic device 100, which may include a database in which functions such as storing, searching, deleting, editing or adding data can be freely executed. For example, the memory 130 may have fields or elements for processing functions such as storing, searching, deleting, editing or adding data. The memory 130 may store data related to an information providing method executed by the electronic device 100. For example, the memory 130 may store instructions or data for an execution operation of the processor 110. The memory 130 according to the exemplary embodiment may include a database for storing information about an item, etc.

Hereinafter, an example of the operation of an electronic device according to an exemplary embodiment will be described in detail.

FIG. 2 illustrates a method of performing an item advertising method according to an exemplary embodiment.

Specifically, FIG. 2 shows a search page or a main page 200 through which a user can search for an item or identify an item, a first page 201 displaying detailed information about the item identified by the user, and a second page 202 displaying advertising information for a purchase of the advertised item.

According to the exemplary embodiment, the electronic device can expose an item (item information) to the user through the main page or the search page 200.

For example, the main page or search page 200 may contain an advertisement content area 200a for an item, and the advertisement content area 200a may contain some or all information about the item. When the user clicks on the advertisement content area 200a, the electronic device may provide the user with a first page 201 showing detailed information about the corresponding item. Furthermore, for example, the main page or search page 200 may contain an area 200b showing brief information about an item, and when the user clicks on the area 200b showing brief information about the item, the electronic device may provide the user with a first page 201 showing detailed information about the corresponding item.

The first page 201 according to the exemplary embodiment may contain some or all information about the item. The first page 201 may contain at least one of an image of the item, a name of the item, review information of the item, price information of the item, and information related to the delivery of the item. The first page 201 may contain a purchase interface 201a for purchasing the corresponding item, or may further include an interface for storing the item in a shopping cart list.

When the user clicks the purchase interface 201a, the electronic device according to the exemplary embodiment can execute an advertising method for the corresponding item together with a purchase procedure for the corresponding item. For example, when the user clicks the purchase interface 201a, the electronic device according to the exemplary embodiment can provide a second page 202 containing advertising information for advertising the corresponding item through the user.

According to the exemplary embodiment, the second page 202 may contain advertisement information 202a corresponding to the item, a storage interface 202b for storing the advertisement information in a terminal of the user, and a first interface 202c for providing or uploading the corresponding advertisement information to a social network service of the user.

The advertisement information 202a according to the exemplary embodiment may include content generated or edited by a user or by a system, and the content included in the advertisement information 202a may include, for example, video data, images, and voice data. The advertisement information 202a may be included in a message that can be shared or transmitted to other users.

In addition, the advertising information 202a may include, for example, content or data in which a template uploaded in a user's social network service (e.g., Facebook, Instagram, Twitter, etc.) and information about a corresponding item are combined. For example, the electronic device may generate the advertising information 202a by combining a template for an Instagram story and information about an item to upload it as a story on Instagram, and may provide the generated advertising information 202a to the Instagram server. Furthermore, for example, the electronic device may generate the advertising information 202a by combining a template for a Facebook feed and information about an item to upload it as a feed to Facebook, and may provide the generated advertising information 202a to the Facebook server.

Using this configuration, the electronic device according to the exemplary embodiment can provide an effective advertising effect of an item to other users through a user.

Meanwhile, "NCT DREAM", "NCT", "Hot Sauce", etc. shown in FIG. 2 are only examples of an artist and/or content associated with an item name or an item. They are only examples to help understand the exemplary embodiments of this specification and should not necessarily be interpreted as being limited to the names of the items shown in FIG. 2.

FIG. 3 illustrates a method for performing advertising of an item using a social networking service.

Specifically, FIG. 3 shows a second page 300 according to an exemplary embodiment and an example of an operation of an electronic device according to an exemplary embodiment, wherein the electronic device provides and uploads 301a advertising information 300a to a social network service (SNS) of a user according to an input signal of the user.

The electronic device according to the exemplary embodiment can provide the user's terminal with a second page 300 containing the advertisement information 300a generated by the user or the system as described above with reference to FIG2. The second page 300 can contain the advertisement information 300a according to the exemplary embodiment and a first interface 300b of a social network service (SNS) for providing the generated advertisement information 300a to the user.

When the user transmits (eg, clicks) an input signal of the first interface to the electronic device, the electronic device according to the exemplary embodiment may transmit the advertisement information to a server of the user's social network service.

The electronic device according to the exemplary embodiment can identify a corresponding server as the information required for transmitting the advertisement information to the server of the social network service (e.g., template information required for uploading an SNS feed or a post, information about user authentication, or one or more parameters required by the API for uploading a feed or a post to the SNS). The electronic device according to the exemplary embodiment can transmit the advertisement information together with the information and template required by the corresponding SNS according to the information requested by the corresponding server.

The server of the SNS can receive the advertisement information and can upload the post or feedback information 301 uploaded by the corresponding user according to the advertisement information and information about the corresponding user. The post or feedback information 301 can be uploaded by further including the advertisement information combined with the template 301a required by the corresponding SNS and icons, texts, emoticons, label data, etc. 301b additionally combined by the user.

Meanwhile, the advertisement information 300a or the post or feed information 301 uploaded to the user's SNS according to the exemplary embodiment may include first link information for moving to a page containing information about the item purchased by the user. The electronic device according to the exemplary embodiment may provide a page containing information about the item (e.g., an item detail page, a first page, etc.) to a user who has transmitted the query in response to a query corresponding to the link.

In addition, the electronic device according to the exemplary embodiment can identify a connected user according to the first link information. For example, when the first user purchases an item, the first user uploads the advertisement information 300a and the post or feed information 301 to his/her SNS, and the second user accesses a page containing information about the item according to the first link information included in the advertisement information 300a and the post or feed information 301, the electronic device according to the exemplary embodiment can record that the second user has visited.

Furthermore, the electronic device according to the exemplary embodiment may further store information indicating that the second user has been visited by the first user, and may update the publicity index information indicating the publicity degree of the first user. The publicity index information according to the exemplary embodiment may be referred to as (for example) viral information.

The electronic device according to the exemplary embodiment collects and calculates the publicity index information (viral information) for each user, and can frequently expose items that need more advertisements among items that are highly related to items that the user frequently purchases to users with high publicity index information. A method for advertising an item based on the publicity index information of each user by an electronic device according to the exemplary embodiment will be described in detail with reference to FIG.

Meanwhile, "NCT DREAM", "NCT", "Hot Sauce", etc. shown in FIG. 3 are only examples of an artist and/or content associated with an item name or an item. They are only examples to help understand the exemplary embodiments of this specification and should not necessarily be interpreted as being limited to the names of the items shown in FIG. 3.

FIG. 4 illustrates a method for performing advertising of an item using contact information of other users stored in a terminal of a user.

Specifically, FIG. 4 shows a second page 400 according to an exemplary embodiment and an example of an operation of an electronic device according to an exemplary embodiment, wherein the electronic device provides advertisement information 400a to contact information of other terminals (or other users) stored in the user's terminal according to an input signal of the user.

The electronic device according to the exemplary embodiment can provide the user's terminal with a second page 400 containing the advertisement information 400a generated by the user or the system as described above with reference to FIG2. The second page 400 can contain the advertisement information 400a according to the exemplary embodiment, and a second interface 400b for providing the generated advertisement information 400a to contact information of other terminals (or other users) stored in the user's terminal.

The electronic device according to the exemplary embodiment may transmit a third page 401 of contact information for transmitting the generated advertisement information 400a to other terminals (or other users) stored in the user's terminal in response to an input signal of the user for the second interface 400b.

The electronic device according to the exemplary embodiment can identify the contact information of other terminals (or other users) stored in the user's terminal from the user's terminal. The third page 401 may contain at least one of a first area 401a for displaying the advertisement information 400a or the title information 401a of the advertisement information according to the exemplary embodiment, the contact information 401b of other terminals stored in the user's terminal, and a third interface 401c for transmitting the advertisement information 400a or the title information 401a of the advertisement information to another terminal.

In response to an input signal for a user of the third interface 401c, the electronic device according to the exemplary embodiment may transmit the advertisement information 400a or the title information 401a of the advertisement information to a terminal of another user corresponding to the third interface 401c.

At the same time, the electronic device according to the exemplary embodiment can recommend the terminal of another user to which the advertisement information 400a or the title information 401a of the advertisement information will be transmitted. For example, the electronic device according to the exemplary embodiment can verify whether a first user among the users stored in the user's terminal has searched for the corresponding item or a related item associated with the corresponding item. When it is confirmed that the first user has searched for the item or the related item associated with the item, the electronic device according to the exemplary embodiment can recommend the first user so that the advertisement information 400a or the title information 401a of the advertisement information is transmitted to the first user. For example, the electronic device may display a specific indicator together with an interface for transmitting the corresponding advertisement information 400a to the first user, display the corresponding interface to be highlighted, or display the corresponding interface and information about the first user at the top of a list.

Using this configuration, the electronic device according to the exemplary embodiment can provide an effective advertising effect of an item to other users through a user.

The electronic device according to the exemplary embodiment maximizes the advertising effect and promotes the purchasing motivation of other users by inducing a user to provide advertising information to other users based on whether other users stored in the user's terminal are interested in the items purchased by the user. At the same time, the discomfort caused by advertising can be reduced by not requiring unnecessary advertising to other users who are not interested.

Meanwhile, "NCT DREAM", "NCT", "Hot Sauce", etc. shown in FIG. 4 are only examples of an artist and/or content associated with an item name or an item. They are only examples to help understand the exemplary embodiments of this specification and should not necessarily be interpreted as being limited to the names of the items shown in FIG. 4.

FIG. 5 illustrates a method for advertising an item using an item requisition system using an electronic device according to an exemplary embodiment.

Specifically, FIG. 5 shows a search page or a main page 500 through which a user can search for an item or identify an item and a fourth page 501 for displaying information about the item(s) that can be applied for purchase.

5 , the search page or main page 500 may display an item request display area 500a for displaying information about an item that cannot be purchased (e.g., an item that has not yet been released, an item that is currently out of stock, etc.) that can be pre-ordered for purchase in the future or for advertising the corresponding item. That is, the electronic device may display information about the item that can be requested for purchase (e.g., an image or video material for advertising the item that can be requested for purchase) in the item request display area 500a.

The electronic device according to the exemplary embodiment may provide a fourth page 501 according to the exemplary embodiment in response to an input signal (eg, a click signal) of a user regarding the application item display area 500a.

The fourth page 501 according to the exemplary embodiment may provide an application item list including items that can be applied for purchase currently and items for which a purchase is scheduled. The electronic device according to the exemplary embodiment may identify an item 501a that can be applied for purchase currently and an item 501a that is applied for purchase scheduled, and display the items on the fourth page 501. The fourth page 501 may further contain an application interface 501b for applying for each item. If a specific item displayed on the fourth page 501 is an item 501a for which a purchase is scheduled, the fourth page 501 may further display guidance information 501c indicating that the application for the corresponding item is not yet open.

The fourth page 501 according to the exemplary embodiment may include the application deadlines for items included in the application item list, information associated with the time when the items can be purchased, and information about the items, and may further include information about the time when applications are open for an item for which an application is scheduled to be purchased.

At the same time, the electronic device according to the exemplary embodiment can provide the seller with the number of applicants who have applied for an item in progress in real time.

An electronic device according to exemplary embodiments may facilitate purchases by providing a user with a request to purchase and providing information about the request, thereby helping a seller identify a purchasing need for an item.

Meanwhile, "NCT DREAM", "NCT", "Hot Sauce", etc. shown in FIG. 5 are only examples of an artist and/or content associated with an item name or an item. They are only examples to help understand the exemplary embodiments of this specification and should not necessarily be interpreted as being limited to the names of the items shown in FIG. 5.

FIG. 6 illustrates a method for advertising an item using an electronic device using an item requisition system and contact information of other users stored in a terminal of a user according to an exemplary embodiment.

Specifically, FIG6 shows a fifth page 600 for displaying application advertisement information 600a for advertising an application to purchase an item. The fifth page 600 according to the exemplary embodiment may be a page provided to a user's terminal in response to, for example, an input signal corresponding to the application interface 501b for applying for the item of FIG5 or an input signal corresponding to an application interface displayed on an item detail page providing detailed information of the item.

The fifth page 600 according to the exemplary embodiment may include application advertisement information 600a for advertising an application to purchase an item, and may further include notification information 600b for notifying a user who has applied for the item when to purchase the item. In addition, the fifth page 600 according to the exemplary embodiment may further include a fourth interface 600c for providing the application advertisement information 600a to contact information of other terminals (or other users) stored in the user's terminal.

According to the exemplary embodiment, the electronic device selects contact information of other terminals (or other users) stored in the user's terminal in response to an input signal of the user associated with the fourth interface 600c, and can provide a sixth page 601 for transmitting the application advertisement information 600a.

The sixth page 601 according to the exemplary embodiment may include contact information 601a of other users' terminals stored in the user's terminal, and may include a fifth interface 601b for transmitting the application advertisement information 600a to one of the terminals of each user.

According to the exemplary embodiment, the electronic device transmits the application advertisement information 600a to the terminals of other users corresponding to the fifth interface 601b in response to a user input signal on the fifth interface 601b.

At the same time, the electronic device according to the exemplary embodiment can recommend the terminal of other users to which the application advertisement information 600a will be transmitted. For example, the electronic device according to the exemplary embodiment can verify whether a first user among the users stored in the user's terminal has searched for the corresponding item or a related item associated with the corresponding item. When it is confirmed that the first user has searched for the item or a related item associated with the item, the electronic device according to the exemplary embodiment can recommend the first user so that the application advertisement information 600a is transmitted to the first user. For example, the electronic device may display a specific indicator together with the fifth interface 601b used to transmit the application advertising information 600a to the first user, display the corresponding fifth interface 601b to be highlighted, or display the corresponding fifth interface 601b and information about the first user at the top of the list.

Meanwhile, "NCT DREAM", "NCT", "Hot Sauce", etc. shown in FIG. 6 are only examples of an artist and/or content associated with an item name or an item. They are only examples to help understand the exemplary embodiments of this specification and should not necessarily be interpreted as being limited to the names of the items shown in FIG. 6.

An electronic device according to exemplary embodiments may facilitate purchases by providing a user with a request to purchase and providing information about the request, thereby helping a seller identify a purchasing need for an item.

FIG. 7 illustrates a method for advertising an item using an item application system and a user's social network service information by an electronic device according to an exemplary embodiment.

Specifically, FIG. 7 shows a fifth page 700 for displaying application advertisement information 700a according to an exemplary embodiment and an example of an operation of an electronic device according to an exemplary embodiment, wherein the electronic device provides and uploads 702 application advertisement information 700a to a user's social network service (SNS) according to an input signal of a user. The application advertisement information 700a according to the exemplary embodiment may refer to (for example) the application advertisement information 600a of FIG. 6 .

The electronic device according to the exemplary embodiment may provide the fifth page 700 containing the application advertisement information 700a generated by the user or the system as described above with reference to FIG. 2 to the user's terminal. The fifth page 700 may contain the application advertisement information 700a according to the exemplary embodiment, and a sixth interface 700c of the social network service for providing the generated application advertisement information 700a to the user. In addition, the fifth page 700 according to the exemplary embodiment may further include notification information 700b for notifying a user who has applied for the item when to purchase the item.

When the user transmits (eg, clicks) an input signal of the sixth interface 700c to the electronic device, the electronic device according to the exemplary embodiment may transmit the application advertisement information 700a to a server of the user's social network service.

Here, the electronic device according to the exemplary embodiment can identify a corresponding server as the information required to transmit the application advertisement information to the server of the social network service (for example, template information required to upload an SNS feed or a post, information about user authentication, or one or more parameters required by the API for uploading a feed or a post to the SNS). The electronic device according to the exemplary embodiment can transmit the application advertisement information 700a together with the information and template requested by the corresponding SNS according to the information requested by the corresponding server.

The server of the SNS can receive the advertisement information and upload the post or feedback information 701 uploaded by the corresponding user according to the advertisement information and information about the corresponding user. The post or feedback information 701 can be uploaded by further including the application advertisement information 700a combined with the template required by the corresponding SNS and icons, texts, emoticons, label data, etc. additionally combined by the user.

Meanwhile, the electronic device according to the exemplary embodiment may include second link information 701a for moving to a page 702 (e.g., an item detail page, etc.) for applying to purchase an item in the post or feed information 701 uploaded by the corresponding user. Therefore, the electronic device according to the exemplary embodiment may provide the page 702 for applying to purchase an item to other users who have been accessed by the user through the second link information 701a included in the post or feed information 701. That is, the application advertisement information 700a according to the exemplary embodiment or the post or feed information 701 uploaded to the user's SNS may include second link information for moving to a page including information about the item purchased by the user.

The electronic device according to the exemplary embodiment can identify another user connected based on the above-mentioned second link information. For example, when a first user applies to purchase an item, the first user uploads the application advertisement information 700a and the post or feed information 701 to his/her SNS, and when the second user accesses a page containing information about the item based on the second link information included in the application advertisement information 700a and the post or feed information 701, the electronic device according to the exemplary embodiment can record that the second user has visited. Furthermore, the electronic device can further store information indicating that the second user has been visited by the first user, and can update the publicity index information indicating the publicity degree of the first user. The publicity index information according to the exemplary embodiment can be called (for example) viral information.

The electronic device according to the exemplary embodiment collects and calculates the publicity index information for each user, and can frequently expose items that are highly related to items that the user frequently purchases and that need more advertising to users with high publicity index information. A method for advertising an item based on the publicity index information of each user by an electronic device according to the exemplary embodiment will be described in detail with reference to FIG.

The electronic device according to the exemplary embodiment can allow a user who wants to buy an item to induce more users to participate and apply, and allow users to actively use SNS to voluntarily advertise to other users, thereby providing an index marketing effect.

Meanwhile, "NCT DREAM", "NCT", "Hot Sauce", etc. shown in FIG. 7 are only examples of an artist and/or content associated with an item name or an item. They are only examples to help understand the exemplary embodiments of this specification and must not necessarily be interpreted as being limited to the names of the items shown in FIG. 7.

FIG. 8 is a flow chart illustrating a method for advertising an item using an item requisition system using an electronic device according to an exemplary embodiment.

Specifically, FIG8 shows a method for determining whether an item can be purchased from a subscriber who has applied to purchase the item according to an exemplary embodiment. The electronic device according to the exemplary embodiment can induce the user to pre-apply to purchase an item that is not currently on sale but is scheduled to be sold soon, and a method for allowing the user to apply to purchase the item may include (for example) at least one, some or all of the methods shown in FIG5 to FIG7.

The electronic device according to the exemplary embodiment may increase the purchase probability according to the number of other users applied by each of the applied users. For example, when the number of other users applied by the first user who applied to purchase an item is large (for example, when the first user shares the feedback information on SNS, there are many other users who apply to purchase the item based on the second link information included in the feedback information), the probability of the first user purchasing the item may be increased or the first user may be allowed to purchase the item before other users. On the other hand, when the number of other users who have applied for the item by the second user who has applied for the item purchase is small (for example, when the second user shares the feedback information on the SNS, there are a small number of other users who have applied for the item purchase based on the second link information included in the feedback information), the probability of the second user purchasing the item may be reduced or the second user may not be allowed to purchase the item before other users.

As an exemplary embodiment, the electronic device according to the exemplary embodiment may perform some or all of the operations shown in FIG8 . Referring to FIG8 , in operation 800, the electronic device may identify information about the social network service of the first user. Thereafter, in operation 801, feed information including at least one of information about the item and link information about an application to purchase the item may be generated. The feed information generated in operation 801 may be generated based on (for example) information 801a required for a feed uploaded to the social network service according to the exemplary embodiment (information associated with the generation of the feed) and/or historical information 801b of the social network service of the first user. The information required for the feedback 801a may be identified based on (for example) an application programming interface (API) provided or supported by the corresponding SNS server. The historical information 801b of the social network service of the first user may include (for example) a pattern of the feedback information uploaded by the corresponding user from the corresponding SNS or the phrase information included in the feedback information. Thereafter, in operation 802, the electronic device according to the exemplary embodiment may provide the feedback information to the SNS server.

According to an exemplary embodiment, in operation 803, the electronic device may identify access information of a page associated with an application for purchasing an item. Here, the page associated with an application for purchasing an item may refer to (for example) a page accessed through the second link information according to the exemplary embodiment, and may include (for example) 702 of FIG. 7, etc. That is, the electronic device according to the exemplary embodiment may identify the number of other users who have accessed according to the second link information provided by the first user, and may identify information about each other user.

The electronic device according to the exemplary embodiment can determine whether the application of the first user is successful (i.e., whether the item is available for purchase) based on the link information (second link information) about the application for purchasing the item based on the number of users who applied among a number of other users. Here, whether the application is successful (i.e., whether the item is available for purchase) can be determined in proportion to the probability information determined based on the number of users who initiated the application from each user.

The electronic device according to the exemplary embodiment can allow a user who wants to buy an item to induce more users to participate and apply, and allow users to actively use SNS to voluntarily advertise to other users, thereby providing an index marketing effect.

FIG. 9 is a flow chart illustrating a method for advertising an item using an item requisition system using an electronic device according to an exemplary embodiment.

Specifically, FIG9 shows a method for updating a user's promotion index information according to applications of other applicants (visitors) initiated by the corresponding user in an application system for purchasing an item of an electronic device according to the exemplary embodiment shown in FIG5 to FIG8. The electronic device according to the exemplary embodiment can select an item to be advertised to the user according to the user's promotion index information.

For example, if the user's publicity index information is high, among items that require a high level of advertising to the user (e.g., items that cost a lot of advertising, etc.), items selected based on the user's purchase history information (e.g., items that are highly correlated with items purchased by the corresponding user) can be preferentially advertised to the corresponding user. On the other hand, if the user's publicity index information is low, only items selected based on the user's purchase history information (e.g., items that are highly correlated with items purchased by the user) can be advertised to the corresponding user. The publicity index information according to the exemplary embodiment can be referred to as (e.g.) viral information.

Therefore, in operation 900, the electronic device according to the exemplary embodiment can identify the access information of the visitor of the page associated with the first user's application for purchasing an item. Thereafter, in operation 901, the electronic device can identify information about each visitor.

If the visitor applies to purchase items through the page (for example, if it is yes in operation 902), then in operation 903, the electronic device provides the corresponding visitor with a sharing page for sharing the application information for purchasing items, thereby also inducing advertisements to the corresponding visitor. Thereafter, in operation 904, the electronic device may store the access record of the corresponding visitor and update the promotion index information of the first user. If the visitor does not apply to purchase items through the page (for example, if it is no in operation 902), then in operation 904, the access record of the corresponding visitor may be stored and the promotion index information of the first user may be updated.

The electronic device according to the exemplary embodiment can allow a user who wants to buy an item to induce more users to participate and apply, and allow users to actively use SNS to voluntarily advertise to other users, thereby providing an index marketing effect.

FIG. 10 is an overall flow chart illustrating a method of executing an advertisement according to an exemplary embodiment.

Some or all of the operations shown in FIG10 may be performed by an electronic device according to an exemplary embodiment. Referring to FIG10 , in operation 1000, the electronic device according to the exemplary embodiment may recognize a first input signal associated with a purchase of an item received from a terminal of a user. In operation 1001, the electronic device according to the exemplary embodiment may generate advertising information including information about an item in response to the first signal.

The advertisement information according to the exemplary embodiment can be generated according to information about a template of advertisement information transmitted to a social network service as described with reference to Fig. 2 and Fig. 3, and the advertisement information according to the exemplary embodiment can include information about items. The advertisement information according to the exemplary embodiment can include first link information for moving to a page including information about items.

Meanwhile, the electronic device according to the exemplary embodiment may further provide a page (e.g., 202 in FIG. 2 , 300 in FIG. 3 , 400 in FIG. 4 , etc.) for displaying the generated advertising information. As shown in FIG. 4 , the page for displaying the generated advertising information according to the exemplary embodiment may include a first interface for transmitting the advertising information to another user's terminal based on information about another user's terminal stored in the user's terminal. In addition, when information about a social network service accessible to the user is identified in the user's terminal, the page for displaying the generated advertising information according to the exemplary embodiment may include a second interface for transmitting the advertising information to a server of the user's social network service as shown in FIG. 3 .

Thereafter, in operation 1002, the electronic device according to the exemplary embodiment may provide a page displaying the generated advertisement information. Furthermore, in operation 1003, the electronic device according to the exemplary embodiment may transmit the generated advertisement information to a terminal of another user selected by the user or a server of the user's social network service.

The electronic device according to the exemplary embodiment may further provide a page for displaying the generated advertisement information. The page for displaying the generated advertisement information according to the exemplary embodiment may contain a first interface for transmitting the advertisement information to another user's terminal based on information about another user's terminal stored in the user's terminal.

When information about a social networking service accessible to the user is identified in the user's terminal, the page displaying the generated advertising information according to the exemplary embodiment may include a second interface for transmitting the advertising information to a server of the social networking service of the user.

At the same time, the electronic device according to the exemplary embodiment can identify the number of other users who have accessed the page containing information about the item based on the first link information contained in the advertisement information transmitted by the user. Thereafter, the electronic device can determine the viral information of the user (i.e., the promotion index information according to the exemplary embodiment) based on the number of other users who have accessed the page containing information about the item. Therefore, the electronic device according to the exemplary embodiment can provide the user's terminal with a recommended item selected based on the user's viral information and the user's item purchase history information.

Using this configuration, the electronic device according to the exemplary embodiment can provide an effective advertising effect of an item to other users through a user.

The electronic device according to the exemplary embodiment maximizes the advertising effect and promotes the purchasing motivation of other users by inducing a user to provide advertising information to other users based on whether other users stored in the user's terminal are interested in the items purchased by the user. At the same time, the discomfort caused by advertising can be reduced by not requiring unnecessary advertising to other users who are not interested.

FIG. 11 is an overall flow chart illustrating a method for executing an advertisement for an application to purchase an item according to an exemplary embodiment.

Some or all of the operations shown in Figure 11 may be performed by an electronic device according to an exemplary embodiment. Referring to Figure 11, in operation 1100, the electronic device according to the exemplary embodiment may generate application information (application advertising information) including information about the item in response to a second input signal associated with an application to purchase the item.

In operation 1101, the electronic device according to the exemplary embodiment may transmit the generated application advertisement information (e.g., 600a of FIG. 6, etc.) to a terminal of another user selected by the user. Hereinafter, the application advertisement information may be referred to as (for example) application information.

Thereafter, in operation 1102, the electronic device according to the exemplary embodiment may identify the number of subscribers who have accessed a page for applying to purchase an item (e.g., 702 in FIG. 7 ) based on second link information included in application advertisement information (application information) transmitted by the user.

Furthermore, in operation 1103, the electronic device according to the exemplary embodiment may determine whether the user can purchase the item according to the number of subscribers who have applied to purchase the item.

At the same time, the electronic device according to the exemplary embodiment can identify the number of subscribers of the user who has accessed the page for applying to purchase an item based on the second link information included in the application advertisement information (application information) transmitted by the user. In addition, the electronic device according to the exemplary embodiment can determine whether the item is to be purchased by the user based on the number of subscribers of the user who has applied to purchase the item. Here, it can be determined whether the item is to be purchased according to the exemplary embodiment based on the number of subscribers of the user and the number of subscribers of each user different from the user.

At the same time, the electronic device according to the exemplary embodiment can identify the number of other users who have accessed the page containing information about the item (e.g., 702 in FIG. 7 ) according to the second link information contained in the application advertisement information transmitted by the user. Thereafter, the electronic device can determine the viral information of the user (i.e., the promotion index information according to the exemplary embodiment) according to the number of other users who have accessed the page containing information about the item. Therefore, the electronic device according to the exemplary embodiment can provide the user's terminal with a recommended item selected according to the user's viral information and the user's item purchase history information.

An electronic device according to exemplary embodiments may facilitate purchases by providing a user with a request to purchase and providing information about the request, thereby helping a seller identify a purchasing need for an item.

The electronic device according to the exemplary embodiment can allow a user who wants to buy an item to induce more users to participate and apply, and allow users to actively use SNS to voluntarily advertise to other users, thereby providing an index marketing effect.

Exemplary embodiments of the present invention have been disclosed in this specification and drawings. Although specific terms are used, they are only used in a general sense to easily explain the technical content of the present invention and assist in understanding the present invention, but are not intended to limit the scope of the present invention. Those skilled in the art will understand that in addition to the exemplary embodiments disclosed herein, other modified examples based on the technical concepts of the present invention can also be implemented.

The electronic device or terminal according to the above exemplary embodiments may include: a processor; a memory for storing and executing program data; a permanent storage, such as a disk drive; a communication port for communicating with an external device; a user interface device, such as a touch panel, a key, a button or the like. The method implemented as a software module or algorithm may be stored on a computer-readable recording medium as a computer-readable program code or program instruction that can be executed on a processor. Here, the computer readable recording medium includes a magnetic storage medium (e.g., ROM (read-only memory), RAM (random access memory), floppy disk, hard disk, etc.) and optical readable media (e.g., CD-ROM and DVD (digital versatile disc)). The computer readable recording medium is distributed throughout the network-connected computer systems so that the computer readable program code can be stored and executed in a distributed manner. The medium can be read by a computer, stored in a memory, and executed on a processor.

The exemplary embodiment may be represented by a configuration of functional blocks and various processing steps. Such functional blocks may be implemented using various numbers of hardware and/or software configurations that perform specific functions. For example, the exemplary embodiment may employ an integrated circuit configuration that is capable of performing various functions by controlling one or more microprocessors or other control devices, such as memory, processing, logic, lookup tables, or the like. Similar to the components that may be implemented using software programming or software components, the exemplary embodiment includes various algorithms implemented using a combination of data structures, procedures, routines, or other programming components and may be implemented using a programming or script language including C, C++, Java, assembly language, etc. The functional aspects may be implemented using an algorithm running on one or more processors. In addition, the exemplary embodiments may employ a known technique for at least one of electronic environment settings, signal processing, and data processing. Terms such as "mechanism", "component", "component" and "combination" may be used in a broad sense and are not limited to mechanical and physical configurations. These terms may include the meaning of a series of software routines associated with a processor or the like.

The above exemplary embodiments are merely examples, and other embodiments may be implemented within the scope of the invention application to be described later.

Exemplary embodiments of the present invention have been disclosed in this specification and drawings. Although specific terms are used, they are only used in a general sense to easily explain the technical content of the present invention and assist in understanding the present invention, but are not intended to limit the scope of the present invention. Those skilled in the art will understand that in addition to the exemplary embodiments disclosed herein, other modified examples based on the technical concepts of the present invention may also be implemented.

100: Electronic equipment 110: Processor 120: Transceiver 130: Memory 200: Search page/home page 200a: Ad content area 200b: Area 201: First page 201a: Purchase interface 202: Second page 202a: Ad information 202b: Storage interface 202c: First interface 300: Second page 300a: Ad information 300b: First interface 301: Post or feedback information 301a: Upload/template 301b: Icon/text/emoticon/label data, etc. 400: Second page 400a: Advertising information 400b: Second interface 401: Third page 401a: Title information/first area 401b: Contact information 401c: Third interface 500: Search page/home page 500a: Application item display area 501: Fourth page 501a: Items 501b: Application interface 501c: Guide information 600: Fifth page 600a: Application advertising information 600b: Notification information 600c: Fourth interface 601: Sixth page 601a: Contact information 601b: Fifth interface 700: Fifth page 700a: Apply for advertising information 700b: Notification information 700c: Sixth interface 701: Post or feedback information 701a: Second link information 702: Page 800: Operation 801: Operation 801a: Information 801b: Historical information 802: Operation 803: Operation 900: Operation 901: Operation 902: Operation 903: Operation 904: Operation 1000: Operation 1001: Operation 1002: Operation 1003: Operation 1100: Operation 1101: Operation 1102: Operation 1103: Operation

FIG. 1 illustrates an example of internal components of an electronic device according to an exemplary embodiment. FIG. 2 illustrates a method for executing an item advertising method according to an exemplary embodiment. FIG. 3 illustrates a method for executing an item advertising using a social network service. FIG. 4 illustrates a method for executing an item advertising using contact information of other users stored in a terminal of a user. FIG. 5 illustrates a method for advertising an item using an item application system by an electronic device according to an exemplary embodiment. FIG. 6 illustrates a method for advertising an item by an electronic device using an item application system and contact information of other users stored in a terminal of a user according to an exemplary embodiment. FIG. 7 illustrates a method for advertising an item using an item application system and a user's social network service information in an electronic device according to an exemplary embodiment. FIG. 8 illustrates a flow chart of a method for advertising an item using an item application system in an electronic device according to an exemplary embodiment. FIG. 9 illustrates a flow chart of a method for advertising an item using an item application system in an electronic device according to an exemplary embodiment. FIG. 10 illustrates an overall flow chart of a method for executing an advertisement in accordance with an exemplary embodiment. FIG. 11 illustrates an overall flow chart of a method for executing an advertisement for an application to purchase an item in accordance with an exemplary embodiment.

100: Electronic equipment 110: Processor 120: Transceiver 130: Memory

Claims (15)

A method for advertising an item performed by an electronic device, the method comprising: In response to a first input signal associated with an application for purchasing an item received from a terminal of a user, generating application advertising information including information about the item and first link information for moving to an application page for applying for the purchase of the item; Transmitting the generated application advertising information to a terminal of another user selected by the user; Identifying whether a visitor has applied to purchase the item by identifying information of each visitor accessing the application page based on the first link information; When the visitor applies to purchase the item, a sharing page is provided to the visitor for sharing the application advertisement information of the purchase of the item; and Storing the visitor's access record and updating the user's promotion index information. The method for advertising items as claimed in claim 1 further provides: Providing a first page, which includes an application item list including items that can be applied for purchase currently and items for which a purchase is scheduled; Wherein the first page further includes an application interface for applying to purchase each item; and Wherein the first page further displays guidance information that the application for purchasing an item for which a purchase is applied has not yet been opened. The method for advertising an item as claimed in claim 2 further comprises: Identifying the number of subscribers of the user who have accessed the application page and applied to purchase the item based on the first link information contained in the application advertising information transmitted by the user; and Determining whether the user can purchase the item based on the number of subscribers of the user who have applied to purchase the item. A method for advertising an item as claimed in claim 3, wherein whether the item can be purchased is determined based on the number of subscribers of the user and the number of subscribers of each user different from the user. The method for advertising items as claimed in claim 2 further comprises: Identifying the number of other users who have accessed the application page based on the first link information contained in the advertising information transmitted by the user; and Determining the promotion index information of the user based on the number of other users who have accessed the application page. The item advertising method as claimed in claim 5, wherein the item advertising method further includes providing the user's terminal with a recommended item selected based on the user's promotion index information and the user's item purchase history information. The method for advertising an item as claimed in claim 6, wherein a recommended item selected based on the user's publicity index information and the user's item purchase history information is provided to the user's terminal: If the user's publicity index information is higher than or equal to a preset value, the recommended item is selected based on the user's item purchase history information among items selected based on a spent advertising fee; If the user's publicity index information is lower than the preset value, the recommended item is selected based on the user's item purchase history information. The method for advertising an item as claimed in claim 2 further comprises: Identifying a second input signal associated with a purchase of the item received from the terminal of the user, Generating advertising information including information about the item in response to the second signal; and Transmitting the generated advertising information to a terminal of another user selected by the user or a server of a social network service of the user. The item advertising method of claim 8, wherein the advertising information is generated based on information about a template of the advertising information transmitted to the social network service, and the advertising information includes the information about the item. The method for advertising items as claimed in claim 8 further comprises: Providing a second page for displaying the generated advertising information. An item advertising method as claimed in claim 10, wherein the second page contains a first interface for transmitting the advertising information to the terminal of the other user based on information about the terminal of the other user stored in the terminal of the user. The item advertising method of claim 10, wherein when information about the social network service accessible to the user is identified in the terminal of the user, the second page contains a second interface for transmitting the advertising information to the server of the social network service of the user. An item advertising method as claimed in claim 8, wherein the advertising information includes second link information for moving to a third page containing the information about the item. An electronic device for executing an item advertising method, the electronic device comprising: a memory having at least one program stored thereon; and a processor, wherein the processor is configured to: generate application advertising information including information about the item and first link information for moving to an application page for applying for the purchase of the item in response to a first input signal associated with an application for a purchase of an item received from a terminal of a user; transmit the generated application advertising information to a terminal of another user selected by the user; Identify whether a visitor has applied to purchase the item by identifying the information of each visitor who accesses the application page based on the first link information; When the visitor applies to purchase the item, provide the visitor with a sharing page for sharing the application advertisement information for the purchase of the item; and Store the visitor's access record and update a promotion index information of the user. A non-transitory computer-readable storage medium, comprising a medium configured to store computer-readable instructions, wherein the computer-readable instructions, when executed by a processor, cause the processor to execute: In response to a first input signal associated with an application for a purchase of an item received from a terminal of a user, generate application advertising information including information about the item and first link information for moving to an application page for applying for the purchase of the item; Transmit the generated application advertising information to a terminal of another user selected by the user; Identify whether a visitor has applied to purchase the item by identifying the information of each visitor who accesses the application page based on the first link information; When the visitor applies to purchase the item, provide the visitor with a sharing page for sharing the application advertisement information for the purchase of the item; and Store the visitor's access record and update a promotion index information of the user.