TWI858461B - Composite aggregation method, composite aggregation server and computer-readable recording medium - Google Patents

Abstract

A composite point collection method, wherein a composite point collection server provides candidate merchants, the points collected by users at the candidate merchants, and the points achieved at the candidate merchants to a mobile communication device based on a selected merchant combination option and location information transmitted from the mobile communication device. The composite point collection server determines that the number of selected candidate merchants and the points collected by users at the selected candidate merchants meet the requirements of the selected merchant combination option based on the selected candidate merchants transmitted from the mobile communication device, and then provides the mobile communication device with a discount provided by one of the selected candidate merchants, thereby simplifying the cumbersome steps for consumers to collect points at each merchant, shortening the time for consumers to achieve the goal of the point collection activity, improving consumer willingness and accelerating repurchase rate.

Description

Composite aggregation method, composite aggregation server and computer-readable recording medium

The present invention relates to a method for collecting points for consumption, and in particular to a composite method for collecting points that combines the points collected by consumers from multiple merchants to help consumers obtain the merchants’ point collection benefits faster.

Currently, there are many types of merchants, with different unit prices, and the contents of the promotional activities are also different. For example, the points collection goals are different, such as buy ten get one free, buy five get one free, buy three get one free, etc. In addition, from the perspective of consumers, the point collection activities of various merchants are not only high in the threshold and long in the time, but also cannot effectively promote the effectiveness of the activities by each merchant fighting alone. Therefore, in order to improve the effectiveness of merchants' promotional activities, increase exposure, introduce new customers and achieve actual transactions, thereby increasing the repurchase rate, integrating nearby merchants to sell together has become a new trend.

In addition, as far as restaurants are concerned, people do not consume three meals a day at the same restaurant. And no matter where they are on weekdays, they consume mostly in nearby places. People usually go to their homes and workplaces most often, and they do not often go to faraway places just for a meal and then return. Even if they use delivery services, they are mostly limited to a limited delivery distance. Therefore, if we can accelerate the means of collecting points to reach the target, so that people can consume at a certain store, and actively guide people to consume at other stores near the store, so that stores in the nearby area can obtain transactions at the same time, it will help to increase the exposure and transaction rate of the overall stores in the area.

Therefore, the purpose of the present invention is to provide a composite point collection method, a composite point collection server and a computer-readable recording medium for implementing the method, which not only helps consumers to obtain the merchant's point collection discount faster, but also helps to increase the exposure and transaction rate of the overall stores in the region.

1)個商家組合選項供選取，並將被選取的一商家組合選項和當下的一位置資訊及一使用者資訊傳送至該複合集點伺服器；(C)該複合集點伺服器根據被選取的該商家組合選項和該位置資訊，從該等商家中選取與被選取的該商家組合選項和該位置資訊相關的複數商家做為候選商家，且根據該使用者資訊取得該使用者在該等候選商家的集點點數，根據被選取的該商家組合選項計算該等候選商家的達標點數，並傳送該等候選商家以及該使用者在該等候選商家的集點 點數和該等候選商家的達標點數給該行動通訊裝置；(D)該複合集點伺服器令該行動通訊裝置顯示該等候選商家以及該使用者在該等候選商家的集點點數和該等候選商家的達標點數，且該行動通訊裝置將該等候選商家其中被選取的候選商家傳送給該複合集點伺服器；及(E)該複合集點伺服器判斷被選取的候選商家的數量符合被選取的該商家組合選項的要求且該使用者在被選取的候選商家中的集點點數達到被選取的候選商家的達標點數後，該複合集點伺服器傳送被選取的候選商家其中之一提供的一優惠給該行動通訊裝置，並更新該使用者在被選取的候選商家中的集點點數。 Therefore, the present invention provides a composite point collection method which is implemented by a composite point collection server, and the method comprises: (A) the composite point collection server manages the points collected by consumers from multiple merchants provided by the multiple point collection server; (B) after a composite point collection function of a mobile communication device of a user is turned on, the mobile communication device displays n(n

1) a combination of merchant options for selection, and transmits the selected merchant combination option, current location information and user information to the composite point collection server; (C) the composite point collection server selects a plurality of merchants related to the selected merchant combination option and the location information from the merchants as candidate merchants according to the selected merchant combination option and the location information, obtains the user's point collection points at the candidate merchants according to the user information, calculates the achievement points of the candidate merchants according to the selected merchant combination option, and transmits the candidate merchants, the user's point collection points at the candidate merchants and the achievement points of the candidate merchants to the mobile communication device; (D ) the composite point collection server enables the mobile communication device to display the candidate merchants to be selected, the points that the user has collected in the candidate merchants to be selected, and the points that have been achieved in the candidate merchants to be selected, and the mobile communication device transmits the selected candidate merchants from the candidate merchants to the composite point collection server; and (E) after the composite point collection server determines that the number of the selected candidate merchants meets the requirements of the selected merchant combination option and the points that the user has collected in the selected candidate merchants has reached the points that have been achieved in the selected candidate merchants, the composite point collection server transmits an offer provided by one of the selected candidate merchants to the mobile communication device and updates the points that the user has collected in the selected candidate merchants.

In some embodiments of the present invention, in step (B), the mobile communication device activates the composite collection point function by executing a composite collection point application installed therein.

In some embodiments of the present invention, in step (C), when the number of merchant combinations required by the selected merchant combination option is relatively small, the complex collection point server will select the merchants that are farther away from the geographical location represented by the location information as candidate merchants from the merchants, and when the number of merchant combinations required by the selected merchant combination option is relatively large, the complex collection point server will select the merchants that are closer to the geographical location represented by the location information from the merchants as candidate merchants.

In some embodiments of the present invention, when the composite point collection server determines that there is at least one high-priced merchant among the merchants and the distance between the high-priced merchant and the geographical location represented by the location information is within a first preset distance, the composite point collection server causes the mobile communication device to display the high-priced merchant and the points collected by the user at the high-priced merchant and the points achieved by the high-priced merchant, and the composite point collection server determines the number of candidate merchants selected. After the user meets the requirements of the selected merchant combination option and the points collected by the user in the selected candidate merchant reach the target points of the selected candidate merchant, the composite point collection server also provides a lucky draw activity to the mobile communication device, and when the composite point collection server determines that the user has won a prize based on a lucky draw result sent back by the mobile communication device for the lucky draw activity, the composite point collection server sends a discount provided by the high-priced merchant to the mobile communication device.

In some embodiments of the present invention, the composite point collection function also provides a separate redemption point collection option, and after the separate redemption point collection option is selected, the mobile communication device transmits the selected separate redemption point collection option, the location information and the user information to the composite point collection server, and the composite point collection server obtains the merchants within a second preset distance from the geographical location represented by the location information as target merchants, obtains the target points of the target merchants, and obtains the user's points at the target merchants based on the user information. The user collects points of the target merchants and transmits the target merchants and the user's points collected in the target merchants and the target points of the target merchants to the mobile communication device. After the mobile communication device transmits a selected target merchant among the target merchants to the composite point collection server, the composite point collection server determines that the user's points collected in the selected target merchant have reached the target points of the selected target merchant. The composite point collection server transmits a discount of the selected target merchant to the mobile communication device.

In some embodiments of the present invention, in step (D), the composite aggregation server provides the discounts provided by the selected candidate merchants to the mobile communication device in turn.

In some embodiments of the present invention, the composite collection point server also periodically converts at least part of the funds provided by the merchant into multiple electronic consumer vouchers, and periodically selects multiple users who can obtain the consumer vouchers from the users who have obtained the discount, and transmits the consumer vouchers to the mobile communication devices of each of the selected users.

In addition, the present invention implements a computer-readable recording medium for the above method, wherein a software program is stored, and when the software program is loaded and executed by a computer device that can communicate with a mobile communication device, the computer device can complete the above-mentioned composite point collection method.

The utility of the present invention is that: the composite point collection server provides candidate merchants, the points collected by the user in the candidate merchants and the target points of the candidate merchants to the mobile communication device according to the selected merchant combination options and location information transmitted by the mobile communication device, and after judging the number of selected candidate merchants and the points collected by the user in the selected candidate merchants according to the selected candidate merchants transmitted by the mobile communication device to meet the requirements of the selected merchant combination options, the discount provided by one of the selected candidate merchants is provided to the mobile communication device, which not only simplifies the cumbersome steps for consumers to collect points in each merchant and shortens the time for consumers to achieve the goal of the point collection activity, but also improves consumers' consumption willingness and accelerates the repurchase rate.

1:Compound collection point server

11: Communication unit

12: Storage unit

13: Processing unit

2: Mobile communication devices

100: Internet

A:Sushi shop

B: Cafe

C: Donburi restaurant

D: Milk tea shop

E:Burger shop

F: Fried chicken shop

G: Ramen shop

H: Beverage shop

I: Italian pasta shop

J: Mobile food truck

K: Steakhouse

S1~S11: Steps

Other features and functions of the present invention will be clearly shown in the embodiments with reference to the drawings, wherein: FIG. 1 is a main flow chart of an embodiment of the composite point collection method of the present invention; FIG. 2 is a block diagram of the hardware components mainly included in an embodiment of the composite point collection server of the present invention; FIG. 3 is a schematic diagram of the candidate merchants and their qualified points displayed after the "2-combination" option of the present embodiment is selected, as well as the user's collection points at the candidate merchants; FIG. 4 is a schematic diagram of the " FIG. 5 is a schematic diagram of the candidate merchants and their achievement points and the points collected by the user at the candidate merchants after the "3-combination" option is selected; FIG. 5 is a schematic diagram of the candidate merchants and their achievement points and the points collected by the user at the candidate merchants after the "4-combination" option is selected in this embodiment; and FIG. 6 is a schematic diagram of the candidate merchants and their achievement points and the points collected by the user at the candidate merchants after the "5-combination" option is selected in this embodiment.

Before the present invention is described in detail, it should be noted that in the following description, similar components are represented by the same numbers.

Referring to FIG. 1, it is the main process of an embodiment of the composite collection point method of the present invention, which is implemented by a composite collection point server 1 shown in FIG. 2. The composite collection point server 1 is a computer device that can communicate with a mobile communication device 2 used by a user (consumer) via a network, such as the Internet 100. The mobile communication device 2 is, for example, a smart phone or similar electronic device with positioning (such as global satellite positioning (GPS)) function. The composite collection point server 1 mainly includes a communication unit 11 (such as a network interface card or a wireless network card, etc.), a storage unit 12 (such as a memory module composed of a memory) and a processing unit 13 (such as a microprocessor or a central processing unit).

The communication unit 11 is connected to the mobile communication device 2 via the Internet 100 for communication; the storage unit 12 stores information of a plurality of merchants (e.g., the merchant's trademark or representative pattern, the merchant's location information, the target points of the merchant's point collection activity, etc.) and the points collected by consumers from consumption at these merchants; specifically, the composite point collection server 1 can obtain relevant information such as the points collected by consumers from consumption at these merchants by, for example, communicating with a terminal sales system (e.g., a point of sale (POS) system) device or a computer device located at the merchant end. There are many public practices on how consumers earn points by spending at various merchants and how merchants record consumers' points. These are not the technical focus of this case, so they will not be elaborated here. In addition, these merchants can be, but are not limited to, general physical stores, mobile stores (such as mobile food trucks), cloud kitchens, etc.

The processing unit 13 is electrically connected to the communication unit 11 and the storage unit 12 to access the storage unit 12 and receive information from the mobile communication device 2 through the communication unit 11 and transmit information to the mobile communication device 2. In addition, the processing unit 13 implements the composite point collection process shown in Figure 1 by loading and executing a software program stored in a computer-readable recording medium (such as the storage unit 12), which is specifically described as follows.

1)個商家組合選項31供選取，例如在本實施例中是以顯示4(n=4)個商家組合選項31為例，且這4個商家組合選項31分別是”2家組合”選項、”3家組合”選項、”4家組合”選項和”5家組合”選項，其中”2家組合”選項表示要選擇2家商家共同兌換集點的點數，”3家組合”選項表示要選擇3家商家共同兌換集點的點數，依此類推。但並不以上述為限，也可視應用場所適當增減商家組合選項31的數量，例如最少可以只有1個商家組合選項，最多可以多達10個商家組合選項。 First, the mobile communication device 2 provides a composite point collection function. For example, a composite point collection application is pre-installed in the mobile communication device 2. As shown in step S1 of FIG. 1 , the mobile communication device 2 is in a standby state and determines whether the composite point collection function, that is, the composite point collection application is turned on by the user. If so, it means that the user of the mobile communication device 2 wants to use the composite point collection function to redeem the discount provided by the merchant. As shown in steps S2 of FIG. 1 and FIG. 3 , the mobile communication device 2 displays n(n

1) merchant combination options 31 are provided for selection. For example, in this embodiment, 4 (n=4) merchant combination options 31 are displayed as an example, and these 4 merchant combination options 31 are respectively a "2-merchant combination" option, a "3-merchant combination" option, a "4-merchant combination" option, and a "5-merchant combination" option, wherein the "2-merchant combination" option indicates that 2 merchants are selected to jointly redeem the points collected, and the "3-merchant combination" option indicates that 3 merchants are selected to jointly redeem the points collected, and so on. However, this is not limited to the above, and the number of merchant combination options 31 may be appropriately increased or decreased depending on the application scenario, for example, there may be at least 1 merchant combination option and at most 10 merchant combination options.

Next, when one of the four merchant combination options 31 is selected, for example, when the user selects the "2-combination" option, the mobile communication device 2 obtains the current location information through the positioning function (such as GPS positioning), and as shown in step S3 of Figure 1, the mobile communication device 2 transmits the selected merchant combination option 31 ("2-combination" option) and the current location information and the user information of the user to the communication unit 11 of the complex collection point server 1. The location information is, for example, the latitude and longitude information of the mobile communication device 2, and the user information is, for example, the user's name, mobile phone number, or the member account registered by the user in the complex collection point server 1 through the complex collection point application, etc.

Next, after the processing unit 13 of the complex aggregation server 1 receives the selected merchant combination option 31, the location information and the user information from the mobile communication device 2 via the communication unit 11, as shown in step S4 of FIG. 1, the processing unit 13 selects a plurality of merchants related to the selected merchant combination option 31 and the location information from the merchants stored in the storage unit 12 as candidate merchants based on the selected merchant combination option 31 ("2-combination" option) and the location information; specifically, "a plurality of merchants related to the selected merchant combination option 31 and the location information" " Home " means that when the number of merchant combinations required by the selected merchant combination option 31 is relatively small, for example, when the number of merchant combinations required by the "2-merchant combination" option is 2, the processing unit 13 will select from the merchants those merchants that are relatively far away from the geographical location represented by the location information, for example, those merchants that are within a range of 2 kilometers from the geographical location represented by the location information as candidate merchants. For example, as shown in FIG. 3, there are 9 candidate merchants, namely, sushi shop A, coffee shop B, donburi restaurant C, milk tea shop D, burger shop E, fried chicken shop F, ramen shop G, beverage shop H and pasta shop I.

In addition, as shown in FIG4, if the "3-combination" option is selected, and the number of merchant combinations required by the "3-combination" option is 3, the processing unit 13 will select merchants from the merchants that are within a relatively close distance to the geographical location represented by the location information, for example, within a range of 1 km from the geographical location represented by the location information as candidate merchants. For example, as shown in FIG4, there are 8 candidate merchants left, because the beverage store H originally shown in FIG3 is excluded from the candidate merchants shown in FIG4 because its location is more than 1 km away from the geographical location represented by the location information.

In addition, as shown in FIG5 , if the “4-combination” option is selected, the number of merchant combinations required by the “4-combination” option is 4, then the processing unit 13 will select merchants from the merchants that are closer to the geographical location represented by the location information, such as those that are within 500 meters from the geographical location represented by the location information as candidate merchants. For example, as shown in FIG5 , the reason why there are still 9 candidate merchants is that 8 of them are within 500 meters from the geographical location represented by the location information, and 1 is a mobile food truck J that happens to be traveling to a location within 500 meters from the geographical location represented by the location information.

Furthermore, as shown in FIG6 , if the “5-combination” option is selected, and the number of merchant combinations required by the “5-combination” option is 5, the processing unit 13 will select merchants that are closer to the geographical location represented by the location information, such as merchants within 300 meters from the geographical location represented by the location information, as candidate merchants. For example, as shown in FIG6 , there are 8 candidate merchants, including 7 merchants within 300 meters from the geographical location represented by the location information, and 1 mobile food truck J that happens to be traveling to a location within 300 meters from the geographical location represented by the location information.

It can be seen from this that when the number of merchant combinations required by the selected merchant combination option 31 is relatively small, the processing unit 13 will select the merchants that are within a farther distance from the geographical location represented by the location information as candidate merchants from the merchants, and when the number of merchant combinations required by the selected merchant combination option 31 is relatively large, the processing unit 13 will select the merchants that are within a closer distance to the geographical location represented by the location information from the merchants as candidate merchants. Therefore, this embodiment can appropriately design the distance of candidate merchants required by each merchant combination option 31 for applicable business venues, such as general street shops, shopping streets, night markets, department store food courts, etc. For example, for general street shops, the distance of candidate merchants required by each merchant combination option 31 is relatively far, while for night markets or department store food courts, because merchants are densely packed and concentrated in a small area, the distance of candidate merchants required by each merchant combination option 31 will be relatively shortened. In this way, consumers can be encouraged to concentrate on shopping in stores near their location in order to collect points as quickly as possible.

However, it is worth mentioning that if the pasta restaurant I is a cloud kitchen, in order to increase the exposure of the pasta restaurant I, the processing unit 13 can be set to allow the pasta restaurant I to be a candidate merchant no matter which merchant combination option 31 is selected, as long as the distance between the pasta restaurant I and the user's current location does not exceed a preset distance, such as 10 kilometers. In this way, mobile food trucks and cloud kitchens can be integrated into every community or business district.

In addition, in step S4, after the processing unit 13 selects a candidate merchant from the merchants, the processing unit 13 obtains the user's points collected in the candidate merchant and the target points of the candidate merchant from the storage unit 12 according to the user information, and calculates the target points of the candidate merchant according to the selected merchant combination option 31 and the target points of the candidate merchant. Then, as shown in step S5 of Figure 1, the processing unit 13 transmits the candidate merchant and the user's points collected in the candidate merchant and the target points of the candidate merchant to the mobile communication device 2 through the communication unit 11.

Then, as shown in step S6 of FIG. 1 , the mobile communication device 2 displays the candidate merchants and the points that the user has collected in the candidate merchants and the points that have been achieved in the candidate merchants; taking FIG. 3 as an example, in the scenario where the “2-store combination” option is selected, the mobile communication device 2 displays the points that the user has accumulated in the 9 candidate merchants. For example, the user has 10 points in milk tea shop D (indicated by a pattern plus a circular background) and the points that have been achieved in milk tea shop D are also 10 points. Therefore, the user has 10 points in milk tea shop D. The user has reached the target point (indicated by a pattern plus a circular and rectangular background), the user has 4 points in burger shop E (indicated by a pattern plus a circular background) and the target point of burger shop E is 8 points (indicated by a pattern), etc.; similarly, in the scenario where the "3-store combination" option, "4-store combination" option, and "5-store combination" option shown in Figures 4 to 6 are selected, the mobile communication device 2 displays the user's accumulated points in the waiting merchant and the target points of the waiting merchant, as shown in Figures 4 to 6.

It is worth noting that, as shown in FIGS. 3 to 6 , the processing unit 13 will change the achievement points of the waiting merchant according to the selected merchant combination option 31; for example, assuming that sushi shop A gives 1 point for buying 1 sushi and holds a buy 10 (10 sushis) get 1 free (1 sushi) activity, while milk tea shop D gives 1 point for buying 1 cup of milk tea and holds a buy 20 ( For example, if consumers collect points individually, they need to buy 10 sushis to redeem (get) 1 sushi, and they need to buy 20 milk teas to redeem (get) 1 milk tea. However, if consumers use the composite point collection mechanism provided by this embodiment and select the "2-store combination" option, as shown in Figure 3, the points of each candidate merchant are The points will be halved, for example, the points of sushi shop A will be reduced to 5 points, and the points of milk tea shop D will be reduced to 10 points; and if the "3-combination" option is selected, as shown in Figure 4, the points of each candidate merchant will be further reduced, for example, the points of sushi shop A will be reduced to 4 points, and the points of milk tea shop D will be reduced to 7 points; and if the "4-combination" option is selected, as shown in Figure 5, the points of each candidate merchant will be relatively less, for example, the points of sushi shop A will only be 3 points, and the points of milk tea shop D will only be 5 points; and if the "5-combination" option is selected, as shown in Figure 6, the points of each candidate merchant will be even less, for example, the points of sushi shop A will only be 2 points, and the points of milk tea shop D will only be 4 points.

It can be seen from this that the achievement points of each candidate merchant are inversely proportional to the number of merchant combinations required by the selected merchant combination option 31, that is, the more merchant combinations there are, the fewer achievement points each candidate merchant requires, and the achievement points of each candidate merchant are the quotient (integer divisible) obtained by dividing the target points originally set for each candidate merchant by the number of merchant combinations required by the selected merchant combination option 31, or the quotient plus 1 (not evenly divisible). For example, if the target points set by sushi shop A are 10 points, if the selected merchant combination option 31 is the "2-store combination" option, the target points of sushi shop A can be reduced to 5 points (10 divided by 2), if the selected merchant combination option is the "3-store combination" option, the target points of sushi shop A can be reduced to 4 points (10 divided by 3 plus 1), and so on, if the selected merchant combination option 31 is the "5-store combination" option, the target points of sushi shop A are only 2 points (10 divided by 2). In addition, the collection points of this embodiment can also be set with an expiration date, so that they are used with urgency. Thus, consumers who originally collected points from various merchants can reduce the threshold for collecting points from merchants through the merchant combination option 31 provided in this embodiment, and encourage consumers to choose to consume in the area near their current location as much as possible in order to reach the collection threshold as soon as possible within the validity period of the collection points, thereby promoting the exposure rate and transaction rate of merchants in the area near the consumer's location. In addition, merchants can increase their customer base. For example, if the user selects the "2-combination" option and selects two candidate merchants, these two candidate merchants will have another customer base in addition to their original customer base. Therefore, the more merchant combinations there are, the more customer bases the merchants will have.

Continuing with FIG. 3 as an example, after the user selects the option of "2 stores combined", in step S6, when the mobile communication device 2 displays the candidate merchants, the points the user has collected at the candidate merchants, and the points that have been achieved at the candidate merchants, the user can select the candidate merchants that he wants to combine with through the mobile communication device 2, such as the candidate merchants that have met the points collection requirements shown in FIG. 3 (e.g., sushi shop A, milk tea shop D, fried chicken shop F, beverage shop H) as the merchant combination to be redeemed for the discount, for example, the user can select a combination of sushi shop A and milk tea shop D, or a combination of sushi shop A and fried chicken shop F, or a combination of fried chicken shop F and beverage shop H, etc.; then, as shown in step S7 of Figure 1, the mobile communication device 2 transmits the selected candidate merchants to the communication unit 11 of the complex aggregation server 1.

Next, when the processing unit 13 of the composite point collection server 1 receives the selected candidate merchants from the mobile communication device 2 via the communication unit 11, as shown in step S8 of FIG. 1, the processing unit 13 determines whether the number of the selected candidate merchants meets the requirements of the selected merchant combination option 31 and whether the points collected by the user in the selected candidate merchants have reached the qualified points of the selected candidate merchants. If not, as shown in step S9 of FIG. 1, the processing unit 13 transmits the selected candidate merchants via the communication unit 11. The processing unit 13 sends a discount provided by one of the selected candidate merchants to the mobile communication device 2 through the communication unit 11, as shown in step S10 of FIG. 1, and then the processing unit 13 updates the points of the user in the selected candidate merchants stored in the storage unit 12, that is, deducts the points that meet the requirements from the points of the user in the selected candidate merchants.

In addition, it is worth mentioning that the processing unit 13 provides the benefits of the selected candidate merchants to the mobile communication device 2 (user) in turn. For example, if the selected candidate merchants are sushi shop A and milk tea shop D, the processing unit 13 will give the benefits provided by sushi shop A (such as a sushi redemption coupon) to the first qualified user, and the benefits provided by milk tea shop D (such as a cup of milk tea redemption coupon) to the second qualified user, and the benefits provided by sushi shop A to the third qualified user, and the benefits provided by sushi shop A and milk tea shop D are given in turn.

In addition, since the unit prices of high-priced merchants are relatively high, consumers will not frequently visit them for consumption. Therefore, in order to increase the exposure rate and transaction rate of high-priced merchants, in this embodiment, when the processing unit 13 determines that there is at least one high-priced merchant among the merchants, and the distance between the high-priced merchant and the geographical location represented by the location information (i.e., the user's current location) is within a first preset distance (e.g., 6 kilometers), the processing unit 13 causes the mobile communication device 2 to display the high-priced merchant and the points collected by the user at the high-priced merchant and the points achieved by the high-priced merchant, such as the steak house K shown in Figures 3 to 6, and no matter which merchant combination option 31 is selected, the high-priced merchant (steak house K) will be displayed. In an independent area of the display screen, but not as a candidate merchant (because the unit price of steak is high and the value of the discounts provided by steakhouse K is relatively high), consumers are allowed to obtain the discounts provided by steakhouse K through a lottery; for example, in the above step S8, when the judgment result is yes, the processing unit 13 In addition to providing the discounts provided by the selected merchant combination options to the user, the processing unit 13 also transmits (provides) a lottery event to the mobile communication device 2 through the communication unit 11 for the user to participate in the lottery , the lottery activity can be, but is not limited to, various currently known online lottery games; then, the mobile communication device 2 sends a lottery result back to the processing unit 13 through the communication unit 11 . After the processing unit 13 determines that the user has won a prize based on the lottery result, the processing unit 13 transmits a discount provided by the high-priced merchant (steak house K) to the mobile communication device 2 through the communication unit 11; and in this embodiment, if the sales target of the high-priced merchant is twenty get one free, the so-called "winning" actually means that after every twenty users who have obtained the discount of the merchant combination option have drawn a lottery, one user will be selected to obtain the discount provided by the high-priced merchant.

In this way, in addition to giving consumers the opportunity to obtain additional discounts provided by high-priced merchants, it also increases the exposure rate of the high-priced merchants and consumers' willingness and frequency to consume at high-priced merchants. In addition, high-priced merchants still provide point collection activities. Consumers can still redeem the point collection discounts provided by high-priced merchants as long as they collect the target points required by high-priced merchants.

In addition, in order to allow the above-mentioned point collection power to continue to circulate, so that merchants will not lose their popularity after providing point collection benefits to consumers, the processing unit 13 of the complex point collection server 1 can also periodically (for example, every month) convert at least part of the funds provided by the merchants (for example, part of the amount from the monthly fee paid by the merchants) into multiple electronic consumer vouchers, and regularly extract the users who can obtain the vouchers from the users who have obtained the vouchers recorded in the storage unit 12. After multiple users of the consumption vouchers have used them, the consumption vouchers are transmitted to the mobile communication devices 2 of the selected users, so that the users can use the consumption vouchers at the merchants (or unspecified merchants) that provide the funds, so as to further stimulate the users to consume at the merchants and collect points. By means of stable capital allocation feedback, it is like giving the merchants another push every period. Such a cycle can achieve a virtuous perpetual motion model, so that the merchants' buying momentum will continue. Furthermore, this method can be used to regulate the regional economy. For example, if the population of a town and the conditions of merchants are relatively scarce, the target conditions can be lowered in the conditions of most merchant combinations, so that users in the area can achieve their goals more easily, and there is also a prize that the local merchants cannot afford as an auxiliary tool. If users find it easier to gather points in that area, they will have the opportunity to bring their consumption power to that area. By making the regional economy as balanced as possible, the urban-rural gap problem can be improved.

Of course, in this embodiment, the combined point collection function of the mobile communication device 2 can also provide a separate redemption point collection option for the user to redeem the points collected at a single merchant. Therefore, when the user selects the single redemption point collection option, the mobile communication device 2 transmits the selected single redemption point collection option, the current location information and the user information to the composite point collection server 1. Then, the processing unit 13 of the composite point collection server 1 obtains the merchants within a second preset distance (e.g., 2 kilometers) from the geographical location represented by the location information (i.e., the current location of the user) from the storage unit 12 as target merchants, obtains the target points of the target merchants from the storage unit 12, and obtains the user's points at the target merchants according to the user information. The processing unit 13 collects points and transmits the user's points collected at the target merchants and the target points of the target merchants to the mobile communication device 2 through the communication unit 11, so that the user can select a target merchant to redeem the discount from the target merchants displayed on the mobile communication device 2. For example, if the user sees that the points collected at sushi shop A have reached the target points, he can choose sushi shop A to redeem the discount provided by sushi shop A. When the processing unit 13 determines that the user's points collected at sushi shop A have reached the target points set by sushi shop A, such as buy ten get one free or buy twelve get one free, the user's mobile communication device 2 is provided with the discount of sushi shop A.

Therefore, in addition to the restaurants and beverages mentioned above, stores that people consume in their daily lives, such as hotels, amusement parks, tourist attractions, taxis, barber shops, beauty salons, etc., can also apply this invention to promote business prosperity and sustainable development.

Moreover, compared with the past, the same transaction represents a very different meaning. The compound point collection method of the present invention activates a program similar to "group buying" once a daily consumption, so that each transaction of the merchant has the meaning of "exposure", "new customer source", "group buying" and "accelerated repurchase", improving the problem that advertising is not equivalent to transactions.

In summary, the above embodiment provides candidate merchants, the points collected by the user in the candidate merchants and the target points of the candidate merchants to the mobile communication device 2 according to the selected merchant combination options 31 and location information transmitted by the mobile communication device 2, and determines the number of selected candidate merchants and the number of points achieved by the user in the selected candidate merchants according to the selected candidate merchants transmitted by the mobile communication device 2. After the number of points collected reaches the requirement of the selected merchant combination option, the mobile communication device 2 is provided with a discount provided by one of the selected candidate merchants. In addition to simplifying the cumbersome steps for consumers to collect points at each merchant, shortening the time for consumers to achieve the goal of the point collection activity, and improving consumption willingness and accelerating repurchase rate, the above implementation method is fair to all merchants in that they will not dispute the amount of sales due to differences in discounts. In addition, the above implementation method can improve the visibility of merchants by integrating merchants, guide the public to divide consumption, and allow the public to choose the desired merchant combination through a simple user interface, thereby concentrating the public's consumption power, creating a healthy business model environment, and improving the promotion dilemma of merchants fighting alone, and truly achieving the effect and purpose of the present invention.

However, the above is only an example of the implementation of the present invention, and it cannot be used to limit the scope of the implementation of the present invention. All simple equivalent changes and modifications made according to the scope of the patent application of the present invention and the content of the patent specification are still within the scope of the patent of the present invention.

1: Multiple hub server 2: Mobile communication device S1~S11: Steps

Claims (14)

A composite point collection method, comprising: (A)   A composite point collection server manages the points collected by consumers from multiple merchants provided by the multiple merchants; (B)   After a composite point collection function of a mobile communication device of a user is turned on, the mobile communication device displays n (n≥1) merchant combination options for selection, and transmits a selected merchant combination option, current location information and user information to the composite point collection server; (C)  The composite point collection server selects multiple merchants related to the selected merchant combination option and the location information from the merchants as candidate merchants based on the selected merchant combination option and the location information, obtains the user's point collection points at the candidate merchants based on the user information, calculates the achievement points of the candidate merchants based on the selected merchant combination option, and transmits the candidate merchants and the user's point collection points at the candidate merchants and the achievement points of the candidate merchants to the mobile communication device; (D)   The composite point collection server enables the mobile communication device to display the candidate merchants and the user's point collection points at the candidate merchants and the achievement points of the candidate merchants, and the mobile communication device transmits the selected candidate merchants from the candidate merchants to the composite point collection server; and (E)  After the composite point collection server determines that the number of selected candidate merchants meets the requirements of the selected merchant combination option and the user's point collection points in the selected candidate merchants reach the target points of the selected candidate merchants, the composite point collection server transmits a discount provided by one of the selected candidate merchants to the mobile communication device and updates the user's point collection points in the selected candidate merchants. In the composite collection point method as described in claim 1, in step (B), the mobile communication device activates the composite collection point function by executing a composite collection point application installed therein. In the compound collection point method as described in claim 1, in step (C), when the number of merchant combinations required by the selected merchant combination option is relatively small, the compound collection point server will select from the merchants those merchants that are within a farther distance from the geographical location represented by the location information as candidate merchants; when the number of merchant combinations required by the selected merchant combination option is relatively large, the compound collection point server will select from the merchants those merchants that are within a closer distance to the geographical location represented by the location information as candidate merchants. A composite point collection method as described in claim 3, wherein, when the composite point collection server determines that there is at least one high-priced merchant among the merchants and the distance between the high-priced merchant and the geographical location represented by the location information is within a first preset distance, the composite point collection server enables the mobile communication device to display the high-priced merchant and the points collected by the user at the high-priced merchant and the points achieved by the high-priced merchant, and the composite point collection server determines the selected candidate merchant After the quantity meets the requirements of the selected merchant combination option and the user's collection points in the selected candidate merchant reach the qualifying points of the selected candidate merchant, the composite collection point server also provides a lottery activity to the mobile communication device, and the composite collection point server determines that the user wins the prize based on a lottery result returned by the mobile communication device for the lottery activity. The composite collection point server transmits a discount provided by the high-priced merchant to the mobile communication device. A composite point collection method as described in claim 1, wherein the composite point collection function also provides a separate redemption point collection option, and after the separate redemption point collection option is selected, the mobile communication device transmits the selected separate redemption point collection option, the location information and the user information to the composite point collection server, and the composite point collection server obtains the merchants within a second preset distance from the geographical location represented by the location information as target merchants, obtains the target points of the target merchants, and obtains the user's location information according to the user information. The composite point collection server collects the points of the target merchants, and transmits the target merchants and the user's point collection points and the target points of the target merchants to the mobile communication device. After the mobile communication device transmits a selected target merchant among the target merchants to the composite point collection server, when the composite point collection server determines that the user's point collection points of the selected target merchant reaches the target points of the selected target merchant, the composite point collection server transmits a discount of the selected target merchant to the mobile communication device. In the composite collection point method as described in claim 1, in step (D), the composite collection point server takes turns providing the discounts provided by the selected candidate merchants to the mobile communication device. A composite point collection method as described in claim 1, wherein the composite point collection server also periodically converts at least part of the funds provided by the merchant into a plurality of electronic consumption vouchers, and periodically selects a plurality of users who can obtain the consumption vouchers from the users who obtain the discount, and then transmits the consumption vouchers to the mobile communication device of each of the selected users. A composite point collection server can communicate with a mobile communication device of a user, and comprises: a communication unit, which can connect to the mobile communication device for communication; a storage unit, in which a plurality of merchants and points collected by consumers from consumption at the merchants are stored; and a processing unit, which is electrically connected to the communication unit and the storage unit; wherein after a composite point collection function of the mobile communication device is turned on, the mobile communication device displays n (n≥1) merchant combination options for selection, and transmits a selected merchant combination option and a current location information and a user information to the communication unit; After the processing unit receives the selected merchant combination option, the location information and the user information from the mobile communication device through the communication unit, the processing unit selects multiple merchants related to the selected merchant combination option and the location information from the merchants as candidate merchants based on the selected merchant combination option and the location information, obtains the points collected by the user in the candidate merchant based on the user information, and calculates the achievement points of the candidate merchant based on the selected merchant combination option; The processing unit transmits the waiting merchant and the points collected by the user at the waiting merchant and the points achieved by the waiting merchant to the mobile communication device through the communication unit, so that the mobile communication device displays the points collected by the user at the waiting merchant and the points achieved by the waiting merchant; and the mobile communication device transmits the selected candidate merchant from the waiting merchant to the communication unit; After the processing unit receives the selected candidate merchants from the mobile communication device through the communication unit, the processing unit determines that the number of the selected candidate merchants meets the requirements of the selected merchant combination option and the user's points collected in the selected candidate merchants reach the qualified points of the selected candidate merchants. Then, the processing unit transmits a discount provided by one of the selected candidate merchants to the mobile communication device through the communication unit, and updates the user's points collected in the selected candidate merchants stored in the storage unit. A composite collection point server as described in claim 8, wherein, when the number of merchant combinations required by the selected merchant combination option is relatively small, the processing unit will select from the merchants those merchants that are within a farther distance from the geographical location represented by the location information as candidate merchants, and when the number of merchant combinations required by the selected merchant combination option is relatively large, the composite collection point server will select from the merchants those merchants that are within a closer distance to the geographical location represented by the location information as candidate merchants. The composite point collection server as described in claim 9, wherein, when the processing unit determines that there is at least one high-priced merchant among the merchants and the distance between the high-priced merchant and the geographical location represented by the location information is within a first preset distance, the composite point collection server enables the mobile communication device to display the high-priced merchant and the points collected by the user at the high-priced merchant and the points achieved by the high-priced merchant, and the processing unit determines the number of candidate merchants selected. After the amount of points collected by the user meets the requirements of the selected merchant combination option and the number of points collected by the user in the selected candidate merchant reaches the qualifying points of the selected candidate merchant, the processing unit also provides a lucky draw activity to the mobile communication device, and after the processing unit determines that the user has won a prize based on a lucky draw result sent back by the mobile communication device for the lucky draw activity, the processing unit transmits a discount provided by the high-priced merchant to the mobile communication device through the communication unit. A composite point collection server as described in claim 8, wherein the composite point collection function also provides a separate redemption point collection option, and after the separate redemption point collection option is selected, the mobile communication device transmits the selected separate redemption point collection option, the location information and the user information to the processing unit through the communication unit, and the processing unit obtains the merchants within a second preset distance from the geographical location represented by the location information from the storage unit as target merchants, and obtains the target points of the target merchants from the storage unit, and according to the user information The points collected by the user at the target merchants are obtained from the storage unit, and the target merchants, the points collected by the user at the target merchants, and the target points of the target merchants are transmitted to the mobile communication device. After the processing unit receives a selected target merchant from the mobile communication device through the communication unit, the processing unit determines that the points collected by the user at the selected target merchant have reached the target points of the selected target merchant, and transmits a discount of the selected target merchant to the mobile communication device. A composite collection point server as described in claim 8, wherein the processing unit takes turns providing the offers provided by the selected candidate merchants to the mobile communication device. A composite collection point server as described in claim 8, wherein the processing unit also periodically converts at least part of the funds provided by the merchant into a plurality of electronic consumption vouchers, and periodically draws a plurality of users who can obtain the consumption vouchers from the users who obtain the discount, and then transmits the consumption vouchers to the mobile communication device of each of the drawn users through the communication unit. A computer-readable recording medium storing a software program, wherein when the software program is loaded and executed by a computer device capable of communicating with a mobile communication device, the computer device can implement the composite point collection method as described in any one of claims 1 to 7.

Images