TWI854888B - Traffic diversion and information dissemination system for offline activities using official account on instant messaging platform - Google Patents

Abstract

An indoor one-to-many air purification system which can be installed inside a building is provided. The system includes a guide barcode generation module, a flow guide module, a disseminated information production module and a disseminated information display module. This system uses the guided barcode generation module to generate 2D barcodes containing different URLs for users of the instant messaging platform to scan. After scanning the 2D barcode, different information is brought to the flow guide module for statistics. The disseminated information production module and the disseminated information display module can produce different disseminated information and send it to specific instant messaging platform users, thereby achieving the purpose of information diversion and precise marketing.

Description

Apply instant messaging platform brand accounts to conduct offline activities and information dissemination system

The present invention relates to an information diversion and information dissemination system, and in particular to an information diversion and information dissemination system for offline activities using instant messaging platform brand accounts.

Instant messaging platforms, such as LINE ^TM and WeChat ^TM , are tools that allow people to communicate with others instantly through mobile phones or computers. Due to the advancement of transmission technology, these instant messaging platforms can not only provide people with one-on-one real-time communication via text, voice and streaming video, but also expand to allow multiple people to interact in the same interface. With the foundation of these technologies, instant messaging platforms have further provided commercial services. For example, LINE ^TM provides a special LINE@ interface for official accounts (also called brand accounts when used commercially), allowing users with official accounts to perform tasks that can be linked to business activities, such as multi-person synchronous management and group information distribution. These functions, which are based on instant messaging technology but go beyond the purpose of communication, have indeed made online business activities more active and become another marketing tool.

However, when using instant messaging platform brand accounts for marketing, it is often not possible to coordinate with physical offline channels. For example, a company uses their own brand account to operate a LINE@ community, where many customers can join as friends to obtain company information in the group. The company has three offline counters, each of which can recruit customers to join the company's brand account group, but LINE@ cannot let the company's marketing team know which counter has introduced any of the friends who joined. If the company wants to measure the marketing results by the number of friends introduced by the counter, it is currently impossible to do so, let alone send customized marketing messages based on different counters (or physical channels, representing different consumer groups).

In order to solve the problem that the existing instant messaging platform services have a gap with the goals that commercial marketing wants to achieve, this patent is proposed.

This paragraph extracts and compiles certain features of the invention. Other features will be disclosed in the following paragraphs. Its purpose is to cover various modifications and similar arrangements within the spirit and scope of the attached patent application.

In order to solve the above problems, the present invention discloses a traffic diversion and information dissemination system for offline activities using instant messaging platform brand accounts. The system is installed in a server host and is connected to a management terminal, an instant messaging platform, and a plurality of user terminals using the instant messaging platform. The system includes: a guide barcode generation module, which generates a plurality of two-dimensional barcodes for a brand account of the instant messaging platform. Any user terminal scans any two-dimensional barcode and executes a program after the two-dimensional barcode is parsed to send a feedback message to the server host. The feedback message includes a channel ID, a user ID who logs in to the instant messaging platform through the user terminal, and a target interactive robot ID operating on a dedicated page of the brand account of the instant messaging platform; a diversion module, which receives the feedback messages from the user terminals, classifies them according to the channel IDs contained, and counts the number of feedback messages containing the channel ID and the number of messages containing the channel ID for each channel ID. but the number of return messages with different user IDs is different; a communication information production module, having a plurality of response panels and presenting a setting interface on the screen of the management end, wherein each response panel has at least one customized position, and the management end sets text or patterns in each customized position through the setting interface according to different channel IDs, and stores the setting results as a plurality of communication information; and a communication information display module, having a plurality of different interactive robot programs running on the instant messaging platform, each interactive robot program corresponding to an interactive robot ID, after receiving the communication information, calling the interactive robot program corresponding to the target interactive robot ID to display the corresponding communication information in the exclusive page of the brand account on the user ends according to the channel ID in the sent return message.

According to the present invention, the traffic diversion module can further count the number of friends, newly added friends and unblocked friends in the user IDs. The traffic diversion module can further output the statistical results in CSV or Excel file format.

The traffic diversion and information dissemination system for offline activities using the instant messaging platform brand account also includes an activity participant management module, which sends the user ID in each feedback message to the instant messaging platform to determine whether the user ID has been added as a friend of the brand account or blocked by the brand account, adds the user ID that has not been added as a friend to the brand account as a friend, and unblocks the user ID that has been blocked by the brand account.

According to the present invention, at least one customized location includes an action frame, and the management terminal sets an execution action for the action frame. When the user clicks the action frame on the user terminal, the user terminal executes the execution action. The execution action is to present a pop-up frame or animation, emit a specific voice and/or music, return a message, and/or redirect to a specified web page.

The traffic diversion and information dissemination system for offline activities using instant messaging platform brand accounts further includes a tag management module, which can set multiple tags through the setting interface presented on the screen of the management terminal. Each tag corresponds to a channel ID and is associated with the user ID in the same return message of the channel ID.

This system generates two-dimensional barcodes containing different URLs through the guide barcode generation module, allowing users of the instant messaging platform to scan. After scanning the two-dimensional barcode, different information is brought to the diversion module for statistics. The communication information production module and the communication information display module can produce different communication information and send it to specific instant messaging platform users, thereby achieving the purpose of information diversion and precise marketing, thereby solving the above problems.

In order to make the description of the disclosed content more detailed and complete, the following provides an illustrative description of the implementation mode and specific embodiments of the present invention.

Please see Figure 1, which is a component architecture diagram of a traffic diversion and information dissemination system (hereinafter referred to as the system) for offline activities using an instant messaging platform brand account according to the present invention. The system is installed in a server host 1 and operates through the hardware architecture of the server host 1. The hardware architecture of the server host 1 on which the system is installed is not much different from the general server architecture, and may include a central processing unit, memory, storage device (such as a hard disk), input and output units, etc. Although these hardware are not shown in Figure 1, they are the architectures that technical personnel in the server field should understand. In addition, one of the important hardware in the server host 1 is the network communication interface 100, which is the assembly of important software and firmware (sometimes also includes program software running in the operating system) that connects the server host 1 to the external hardware through the network 2, and can include hardware such as a network card, a connecting cable, and a wireless communication module. The following introduction to the various modules of the present invention is the technical requirements of the system that utilizes or cooperates with the equipment of the above-mentioned existing server host 1. Therefore, they can be software, including specific program codes and data, and run in at least a part of the hardware architecture under the operating system (for example, the program code and related data files are stored in a storage device, temporarily stored in the memory under the operation of the operating system, and dynamically called and executed by the central processor). On the other hand, these modules can also be special hardware, such as application-specific integrated circuits (ASIC) or external cards, to perform the functions assigned to these modules. Moreover, these technical elements can be partly software and partly hardware, and can be effectively integrated according to the needs of product designers, all within the technical scope claimed by this patent.

The server host 1 is informationally connected to a management terminal 10, an instant messaging platform 3, and several user terminals using the instant messaging platform 3. For the convenience of explanation, the instant messaging platform 3 in this embodiment takes the server cluster that implements the LINE ^TM service as an example, and in practice, all instant messaging platforms with similar architectures can be applied. The management terminal 10 is a communication device that a brand account administrator uses to log in to LINE@ with a registered account password, such as a desktop computer, laptop, tablet computer, smart phone, etc. There are three user terminals, namely the first user terminal 20, the second user terminal 30, and the third user terminal 40. The user terminal can also be any communication device, but it is preferably a handheld mobile communication device with a camera to scan and parse two-dimensional barcodes, such as QR Codes. However, in practice, because there are many brand accounts using the LINE@ service, the number of management terminals 10 is not limited to one (some brand accounts may use multiple management terminals to perform operations simultaneously online), and the number of user terminals corresponding to each management terminal 10 is not limited to two.

The system includes a guide barcode generation module 110, a traffic diversion module 120, a communication information production module 130, a communication information display module 140, an activity participant management module 150 and a label management module 160. The functions of each technical component of the system and the interaction between them are described in detail below.

In the application of this system, the brand account manager will have multiple physical channels offline. In this embodiment, a physical store and a salesperson are used as examples for explanation. For different channels, this system needs to prepare different tools for them to guide customers to join the brand account and become friends. The guide barcode generation module 110 is the technical component that executes the generation of this tool. The guide barcode generation module 110 can generate several two-dimensional barcodes for any brand account of the instant messaging platform 3. Each two-dimensional barcode is a two-dimensional image file that encapsulates some programs. According to the present invention, the two-dimensional barcode can use any specifications. In this embodiment, QR Code is used as an example for explanation. In practice, the program encapsulated by the 2D barcode of the present invention is a Uniform Resource Locator (URL). After the user connects to the URL, it will send information to the specific IP location of the server host 1 through the Hyper Text Transfer Protocol Secure (HTTPS) or require it to perform a specific action. According to the present invention, any client can send a return message to the server host 1 by scanning the two-dimensional barcode generated by any guide barcode generation module 110 and executing the parsed program of the two-dimensional barcode. The aforementioned return message includes a channel ID, a user ID that logs in to the instant messaging platform 3 through the client, and a target interactive robot ID that operates on a dedicated page of the brand account of the instant messaging platform 3 . The pipeline ID may be a unique garbled code with a specific number of bits that is randomly generated by the guide barcode generation module 110 . In this embodiment, the physical store is assigned a first two-dimensional barcode B1, which is printed on a movable billboard 4 and scanned by the customer who visits the store with his first user terminal 20. The first two-dimensional barcode B1 is parsed to obtain a set of first channel IDs, such as 1a85f2, which are transmitted to the server host 1 by the first user terminal 20 in a return message. At the same time, the LINE user ID of the user of the first user terminal 20 is also transmitted to the server host 1 along with the return message. The salesperson is assigned a second two-dimensional barcode B2, which is displayed on the salesperson's tablet computer 5. The salesperson can let the willing customers scan it with their second user terminals 30 and third user terminals 40 respectively. The second two-dimensional barcode B2 is parsed to obtain another set of second channel IDs, such as f22e88. This set of second channel IDs will be mixed in different return messages from the second user end 30 and the third user end 40 to the server host 1. Similarly, the LINE user IDs of the users of the second user end 30 and the third user end 40 are also transmitted to the server host 1 along with the return message. On the exclusive page of the brand account on LINE@, the brand account manager can interact with friends through this system using an interactive robot program. The interactive robot program is a set of codes on the server host 1 side that controls the interactive information with friends on the exclusive page through the API provided by LINE. Since this system supports the operation of multiple brand accounts at the same time, each brand account corresponds to an interactive robot program. In order to manage these interactive robot programs, the guide barcode generation module 110 uses different interactive robot IDs to represent the corresponding interactive robot programs. The target interactive robot ID is one of the interactive robot program IDs, and is the interactive robot ID corresponding to the interactive robot program of the brand account manager in the embodiment.

The function of the traffic diversion module 120 is to add different offline physical channels to the brand account, or to uniformly import or activate the online exclusive page of the brand account for user IDs that were once friends or banned of the brand account, and to perform performance data statistics. The traffic diversion module 120 can receive feedback messages from these users and classify them according to the channel IDs contained. In this way, it can be known which users who send feedback messages are from physical stores and which are from sales representatives. This method of distinguishing offline channels is not possible in the services provided by general instant messaging platforms. In addition, the traffic diversion module 120 can count the number of feedback messages containing the channel ID and the number of feedback messages containing the channel ID but with different user IDs for each channel ID. For the former, for example, if the first user terminal 20 sends two return messages and the second user terminal 30 and the third user terminal 40 send one return message respectively, the number of return messages of the first channel ID is 2, and the number of return messages of the second channel ID is also 2; for the latter, in the above example, the first channel ID is 1 and the second channel ID is 2. These statistical results are helpful for brand account managers to manage the effectiveness of their marketing channels. To this end, the traffic diversion module 120 can output the statistical results in CSV or Excel file format, and is not limited to reading data only on the display interface displayed on the screen W of the management terminal 10 (as shown in FIG. 2 ).

The function of the traffic diversion module 120 is to provide preliminary traffic analysis. In order to accurately determine the characteristics of the LINE users who sent the feedback messages, such as whether they are current friends of the brand account, newly added friends, or friends who have been blocked for some reason, the system can also obtain information from the instant messaging platform 3 through the API to confirm which of the above situations the user IDs belong to (processed by the event participant management module 150, which will be described in detail below), so that the traffic diversion module 120 can count the number of friends, newly added friends, and unblocked friends among these user IDs. In this embodiment, the feedback message from the physical store traffic is sent by an existing friend through his first user terminal 20, and the feedback message from the salesperson traffic is sent by a friend who has newly joined the brand account through his second user terminal 30, and a user who has once quit the brand account friend and then sent it again through his third user terminal 40. These data that are helpful for marketing analysis can be statistically provided by the traffic diversion module 120.

Generally speaking, the characteristics of consumer groups in different physical channels are different. Different product information should be provided to these LINE@ users, at least different welcome words should be provided after scanning the two-dimensional barcode, as a part of precision marketing. To this end, the communication information production module 130 is a technical component that executes the production of specific text and/or graphics for display on the LINE@ exclusive page. The communication information production module 130 has a plurality of response pages, each of which is a pre-set specific content file, and each response page has at least one customized position. By editing the customized position, a response page can be designed into different communication information. These response pages are stored in a database (not shown) in the server host 1 or another data storage device. Please see FIG3, which shows an example of a response page. In FIG3, the upper response page is a text-based page, interspersed with a text customization location ("{parameter 1 | replacement text}" in FIG3) and a pattern that can activate a hyperlink (for example, a hyperlink to a web page that dynamically displays different gifts), which is also a customized location. To further explain, the pattern is an action frame, and the management terminal 10 can set an execution action for the action frame. When the user clicks the action frame on his user terminal, the user terminal executes the execution action. In this embodiment, the execution action is executed by activating the hyperlink. According to the present invention, the execution action may be, but is not limited to, presenting a pop-up frame or animation in a dedicated page, emitting a specific voice and/or music, returning a message, and/or redirecting to a designated web page as in this embodiment. The lower part of FIG. 3 shows how the dissemination information is displayed on the first user terminal 20 .

In order to facilitate brand account managers to edit the response page, the communication information production module 130 can present a setting interface on the screen W of the management terminal 10, as shown in FIG4. The management terminal 10 can set text or patterns in each customized position through the setting interface according to different channel IDs, and store the setting results as a number of communication information. In this embodiment, the 1111 promotion activity is taken as an example, with a physical store (Taipei store) and a salesperson (Wang Xiaomei, who sets up mobile booths in different places in Taichung to provide beauty services and sales). The text set in the customized position of parameter 1 for the first channel ID corresponding to the physical store is Taipei store, and the communication information in FIG3 shows "Welcome to the Fantasy Cosmetics Taipei Store..." The text set in the customized position of parameter 1 for the second channel ID corresponding to the salesperson is Xiaomei's mobile makeup, and the communication information in Figure 3 shows "Welcome to the fantasy cosmetics Xiaomei's mobile makeup..." Different communication information is given to users of different customer groups, and there will be no confusion. In addition, the actions set for the action frame in the customized position of parameter 2 of the two are the same, linking to the same URL. However, according to the present invention, different channel IDs can also set different execution actions for the same action frame, which increases the flexibility of the content of the communication information. It should be noted that in Figure 4, the setting interface can also set at least one label for each channel ID, which will be explained in conjunction with the label management module 160.

The communication information display module 140 is a technical component used to publish corresponding communication information for LINE user IDs of different channel IDs in the brand account exclusive page. The communication information display module 140 has several different interactive robot programs running on the instant messaging platform 3, and each interactive robot program corresponds to an interactive robot ID. The communication information display module 140 of this system uses these interactive robot programs to interact with the friends added by different brand accounts on the corresponding exclusive pages, and these interactive robot programs are also stored in the aforementioned database. After receiving the communication information, the communication information display module 140 calls the interactive robot program corresponding to the target interactive robot ID. Through the interactive robot program, the corresponding communication information is displayed on the exclusive pages of the brand accounts on the user terminals according to the channel ID in the sent return message. Therefore, the communication information including the words "Welcome to the Fantasy Cosmetics Taipei Store" is sent to the first user terminal 20 for display, and the communication information including the words "Welcome to the Fantasy Cosmetics Xiaomei's Mobile Makeup" is sent to the second user terminal 30 and the third user terminal 40 for display.

As mentioned above, it is the job of the activity participant management module 150 to confirm the relationship between the user ID of the user who sent the feedback message on LINE and the brand account. The activity participant management module 150 can send the user ID in each feedback message to the instant messaging platform 3 through the API provided by LINE to determine whether the user ID has been added as a friend of the brand account or has been blocked by the brand account. In addition, if the user ID has not yet been added as a friend of the brand account, the activity participant management module 150 will also automatically request the instant messaging platform 3 to modify the status of the user ID so that the user ID that has not been added as a friend can be added as a friend of the brand account. In addition, if the activity participant management module 150 finds that a user ID is blocked by a brand account, since the owner of the user ID has joined the activity again, it can be regarded as recognition of the brand account. Therefore, the activity participant management module 150 can unblock the user ID blocked by the brand account and make them friends again.

The tag management module 160 is used to tag the LINE user IDs from different channel IDs so that the brand account manager can analyze the behavior of the user IDs with different tags in the future and push information more accurately in the exclusive page of the brand account. Therefore, as shown in FIG. 4 , the tag management module 160 can set multiple tags through the setting interface presented on the screen W of the management terminal 10. Each tag corresponds to a channel ID and is associated with the user ID in the same feedback message of the channel ID. For example, the user ID of the first channel ID in the feedback message is associated with "Taipei Store" and "Taipei". These tags and associated links will also be recorded in the database.

Although the present invention has been disclosed in the above embodiments, it is not intended to limit the present invention. Anyone with ordinary knowledge in the relevant technical field may make some changes and modifications without departing from the spirit and scope of the present invention. Therefore, the protection scope of the present invention shall be defined by the scope of the attached patent application.

1: Server host 2: Network 3: Instant messaging platform 4: Event signboard 5: Tablet 10: Management terminal 20: First user terminal 30: Second user terminal 40: Third user terminal 100: Network communication interface 110: Guide barcode generation module 120: Traffic diversion module 130: Communication information production module 140: Communication information display module 150: Event participant management module 160: Label management module B1: First 2D barcode B2: Second 2D barcode W: Screen

FIG. 1 is a component architecture diagram of a traffic diversion and information dissemination system for offline activities using an instant messaging platform brand account according to the present invention.

FIG. 2 is a diagram showing a display interface displayed on a screen of a management terminal.

Figure 3 shows an example of a response page.

Figure 4 shows an example of a configuration interface.

1: Servo host

2: Network

3: Instant messaging platform

4: Activity board

5: Tablet computer

10: Management side

20: First user end

30: Second user terminal

40: Third user end

100: Network communication interface

110: Guided barcode generation module

120: diversion module

130: Communication information production module

140: Communication information display module

150: Event participant management module

160: Tag management module

B1: First 2D barcode

B2: Second 2D barcode

Claims (7)

A traffic diversion and information dissemination system for offline activities using an instant messaging platform brand account is installed in a server host and is informationally connected to a management terminal, an instant messaging platform, and a plurality of user terminals using the instant messaging platform, including: A guide barcode generation module generates a plurality of two-dimensional barcodes for a brand account of the instant messaging platform. Any user terminal scans any two-dimensional barcode and executes a program after the two-dimensional barcode is parsed to send a feedback message to the server host. The feedback message includes a channel ID, a user ID who logs in to the instant messaging platform through the user terminal, and a target interactive robot ID operating on a dedicated page of the brand account of the instant messaging platform; A traffic diversion module receives the feedback messages from the user terminals, classifies them according to the channel IDs they contain, and counts the number of feedback messages containing the channel ID and the number of feedback messages containing the channel ID but with different user IDs for each channel ID; A communication information production module has a plurality of response panels and presents a setting interface on the screen of the management terminal, wherein each response panel has at least one customized position. The management terminal sets text or graphics in each customized position through the setting interface according to different channel IDs, and stores the setting results as a plurality of communication information; and A communication information display module has a plurality of different interactive robot programs operating on the instant messaging platform, each interactive robot program corresponds to an interactive robot ID. After receiving the communication information, the interactive robot program corresponding to the target interactive robot ID is called to display the corresponding communication information on the dedicated page of the brand account on the user terminals according to the channel ID in the sent return message. The traffic diversion and information dissemination system for offline activities using an instant messaging platform brand account as described in claim 1 further includes an activity participant management module that sends the user ID in each return message to the instant messaging platform to determine whether the user ID has been added as a friend of the brand account or has been blocked by the brand account, adds the user ID that has not been added as a friend to the brand account as a friend, and unblocks the user ID that has been blocked by the brand account. A traffic diversion and information dissemination system for offline activities using instant messaging platform brand accounts as described in claim 2, wherein the traffic diversion module further counts the number of friends, newly added friends, and unblocked friends among the user IDs. A traffic diversion and information dissemination system for offline activities using instant messaging platform brand accounts as described in claim 3, wherein the traffic diversion module further outputs the statistical results in CSV or Excel file format. As described in claim 1, a traffic diversion and information dissemination system for offline activities using an instant messaging platform brand account, wherein at least one customized location includes an action frame, the management end sets an execution action for the action frame, and when the user clicks on the action frame on his user end, the user end executes the execution action. A traffic diversion and information dissemination system for offline activities using an instant messaging platform brand account as described in claim 5, wherein the execution action is to present a pop-up window or animation, emit a specific voice and/or music, return a message, and/or redirect to a designated web page. The traffic diversion and information dissemination system for offline activities using instant messaging platform brand accounts as described in claim 1 further includes a tag management module, which can set multiple tags through the setting interface presented on the screen of the management terminal, each tag corresponds to a channel ID and is associated with the user ID in the same return message of the channel ID.