TWI854023B - Method and system for promoting product combination - Google Patents

Abstract

The invention provides a method and a system for promoting product combination. The method includes: obtaining specific product combination sale information of a store; pushing the specific product combination sale information to multiple user devices; obtaining multiple product matching requests of the user devices for the specific product combination sale information; in response to determining that the product matching requests of the user devices satisfy a matching condition of the specific product combination sale information, providing a purchase certificate to each user device based on the corresponding product matching request and performing a deduction operation on each user device accordingly.

Description

Method and system for matching preferential promotions

The present invention relates to a promotion method and system, and in particular to a paired preferential promotion method and system.

When a store sells goods, it often offers certain product discount packages for its own products, such as discounts for buying a certain amount of goods at a time. However, such product discount packages may be unfriendly to ordinary individual customers because it is difficult to meet the required conditions.

Therefore, for technical personnel in this field, if a mechanism can be designed to combine the purchasing needs of individual customers to achieve the purchase threshold of a discounted product combination, it should be able to improve the store's performance while allowing individual customers to enjoy certain discounts.

In view of this, the present invention provides a method and system for matching preferential promotions, which can be used to solve the above technical problems.

The present invention provides a method for pairing preferential sales promotion, comprising: obtaining store information of a store and product information of a first product of the store; obtaining specific pairing preferential information related to the first product; pushing the specific pairing preferential information to multiple user devices; obtaining multiple product pairing requests for the specific pairing preferential information from the aforementioned user devices; in response to determining that the aforementioned product pairing requests of the aforementioned user devices meet a pairing condition of the specific pairing preferential information, providing each user device with a purchase voucher based on the product pairing request corresponding to each user device, and performing a deduction operation on each user device based on the purchase voucher.

The present invention provides a system for pairing preferential promotion, including a storage circuit and a processor. The storage circuit stores a plurality of modules. The processor is coupled to the storage circuit and accesses the aforementioned modules to execute the following steps: obtaining store information of a store and product information of a first product of the store; obtaining a specific pairing preferential information related to the first product; pushing the specific pairing preferential information to a plurality of user devices; obtaining a plurality of product pairing requests of the aforementioned user devices for the specific pairing preferential information; in response to determining that the aforementioned product pairing request of the aforementioned user device meets a pairing condition of the specific pairing preferential information, providing each user device with a purchase voucher based on the product pairing request corresponding to each user device, and performing a deduction operation on each user device accordingly.

Please refer to FIG1, which is a schematic diagram of a matching preferential promotion system according to an embodiment of the present invention. As shown in FIG1, the matching preferential promotion system 100 is, for example, a server, a computer device or other similar electronic device that can manage various store information, product information, and assist in matching the purchase needs of multiple users, but is not limited thereto.

In FIG1 , the pairing promotion system 100 may include a storage circuit 102 and a processor 104. The storage circuit 102 may be, for example, any type of fixed or removable random access memory (RAM), read-only memory (ROM), flash memory, hard disk or other similar device or a combination of these devices, and may be used to record multiple program codes or modules.

The processor 104 is coupled to the storage circuit 102 and may be a general purpose processor, a special purpose processor, a conventional processor, a digital signal processor, a plurality of microprocessors, one or more microprocessors combined with a digital signal processor core, a controller, a microcontroller, an application specific integrated circuit (ASIC), a field programmable gate array (FPGA), any other type of integrated circuit, a state machine, an Advanced RISC Machine (ARM) based processor, and the like.

In an embodiment of the present invention, the processor 104 can access the modules and program codes recorded in the storage circuit 102 to implement the method of pairing preferential promotion proposed by the present invention, the details of which are described as follows.

Please refer to FIG. 2, which is a flowchart of a method for pairing preferential promotions according to an embodiment of the present invention. The method of this embodiment can be executed by the pairing preferential promotion system 100 of FIG. 1. The following will describe the details of each step of FIG. 2 with the components shown in FIG. 1. In addition, in order to make each step of FIG. 2 easier to understand, FIG. 3 to FIG. 8 will be used for detailed description.

First, in step S210, the processor 104 may obtain the store information of the store and the product information of the first product of the store. Then, in step S220, the processor 104 may obtain the specific matching preferential information related to the first product. To make steps S210 and S220 easier to understand, FIG. 3 is further described below.

Please refer to Figure 3, which is a schematic diagram of store information, product information and special matching preferential information according to one embodiment of the present invention. In this embodiment, assuming that the store under consideration is Mei Er Mei, its corresponding store information may include, for example, the store name "Mei Er Mei" and the geographical coordinates of the store.

In addition, assuming that the above-mentioned store provides products such as burgers, potato cakes, and cola, the product information of these products may include, for example, the corresponding product name, product price, and product type label. Taking potato cakes as an example, the corresponding product price is, for example, 20 yuan, and the corresponding product type label includes, for example, fast food, fried chicken, etc., but is not limited to this.

In addition, assuming that the above-mentioned store wants to provide relevant discount packages for its own products, the store can set the matching discount information shown in Figure 3 on the matching discount promotion system 100. For example, it can be seen from the matching discount information 301 that the store sets that when 5 burgers are purchased at one time, each burger can be discounted to 30 yuan, and the total number of related discounts, validity period and promotion range can be set. In addition, it can be seen from the matching discount information 302 that the store sets that when 3 potato cakes and 2 cups of cola are purchased at one time, the potato cakes and cola can be discounted to 16 and 12 yuan respectively, and the total number of related discounts, validity period and promotion range can be set.

Based on this, in step S210, assuming that the store under consideration is the store in FIG. 3 and the first product is a hamburger, the processor 104 may obtain specific pairing preferential information related to the hamburger in step S220, such as the pairing preferential information 301 in FIG. 3. For another example, assuming that the first product is a potato cake, the processor 104 may obtain specific pairing preferential information related to the potato cake in step S220, such as the pairing preferential information 302 in FIG. 3, but is not limited thereto.

Then, in step S230, the processor 104 may push the specific matching preferential information to multiple user devices. In different embodiments, the processor 104 may determine the user devices to be pushed according to different principles, which will be further described below with reference to the first embodiment and the second embodiment.

Please refer to FIG. 4A, which is a push diagram according to the first embodiment of the present invention. In FIG. 4A, for a first user device, the processor 104 can determine whether the geographic coordinates of the first user device and the considered store are less than a preset distance (such as the push range set in the specific matching discount information). If so, the processor 104 can push the specific matching discount information to the first user device, otherwise, the specific matching discount information may not be pushed to the first user device.

For example, assuming that Mei Er Mei in FIG. 3 is the store 401 in FIG. 4A , and the specific matching preferential information 410 under consideration is “Burger x5” in FIG. 3 , the processor 104 may accordingly set the corresponding push range (i.e., 3 km) as the default distance DD, and accordingly find the user device 402 that is less than the default distance DD from the store 410. Thereafter, the processor 104 may push the specific matching preferential information 410 to the user device 402. On the other hand, for the user device 403 that is more than the default distance from the store 410, the processor 104 may choose not to push the specific matching preferential information 410 to the user device 403.

However, in other embodiments, for user devices that are farther away from the store 410 than a preset distance, the present invention may also determine whether to push the specific matching discount information 410 to these user devices through the mechanism proposed in the second embodiment below.

Please refer to FIG. 4B , which is a push diagram according to the second embodiment of the present invention. In this embodiment, assuming that the user devices 404 and 405 are both greater than the preset distance DD from the store 410, the processor 104 can obtain the historical consumption records of the user devices 404 and 405, wherein the historical consumption records may include the historical consumption time, historical consumption amount, and historical purchase commodity types of the user devices 404 and 405. From another point of view, the historical consumption records of the user devices 404 and 405 are the historical consumption records of their individual users.

Taking FIG. 4B as an example, user A corresponding to user device 404 may have a historical consumption record 420, which may include historical consumption time (e.g., PM 2:00-3:00), historical consumption amount (e.g., 78 yuan), and historical purchase commodity types (e.g., beverages and desserts). Similarly, user B corresponding to user device 405 may have a historical consumption record 421, which may include historical consumption time (e.g., PM 12:00-1:30), historical consumption amount (e.g., 210 yuan), and historical purchase commodity types (e.g., fast food and 3C products).

Afterwards, the processor 104 may obtain the current time and the preferential price of the first product in the specific matching preferential information 420. Then, the processor 104 may determine whether the historical consumption time of the user devices 404 and 405 matches the current time, whether the historical consumption amount is greater than the preferential price of the first product, or whether the product type label of the first product partially matches the above-mentioned historical purchase product type.

In FIG. 4B , assuming that the processor 104 determines that the historical consumption time of the user device 404 matches the current time (for example, the current time is between 2:00 PM and 3:00 PM), the historical consumption amount is greater than the discounted price of the first product, or the product type label of the first product partially matches the type of the previously purchased product, the processor 104 may push the specific matching discount information 420 to the user device 404.

On the other hand, assuming that the processor 104 determines that the historical consumption time of the user device 405 does not match the current time, the historical consumption amount is not greater than the discounted price of the first product, and the product type label of the first product does not match the type of the previously purchased product, the processor 104 may not push the specific matching discount information 420 to the user device 405, but the present invention is not limited to this.

Please refer to FIG5, which is a schematic diagram of generating a product pairing request according to an embodiment of the present invention. In this embodiment, when the user device 510 receives specific pairing discount information (hereinafter referred to as discount A) from the pairing discount promotion system 100, the user device 510 can correspondingly display a user interface 599 as shown in FIG5.

In FIG. 5 , it is assumed that the user interface 599 may display the content of the above-mentioned offer A as 3 servings of French fries and 2 servings of potato cakes, and the prices thereof are 26 yuan and 17 yuan respectively. In this case, the user of the user device 510 may set the required purchase quantity of French fries and potato cakes in the user interface 599 (e.g., 1 serving of French fries and 1 serving of potato cakes as shown), and may transmit the set purchase quantity of French fries and potato cakes as a product pairing request 511 to the pairing offer promotion system 100 by triggering the button 599a.

Similarly, for other user devices that receive the above-mentioned offer A, corresponding product matching requests can also be returned to the matching offer promotion system 100. Accordingly, the processor 104 can execute step S240 to obtain multiple product matching requests (such as product matching request 511) of the user device for specific matching offer information (such as the above-mentioned offer A).

Please refer to FIG6 , which is a schematic diagram of determining whether the matching conditions of specific matching preferential information are met according to an embodiment of the present invention. In this embodiment, for the above-mentioned preferential A, it is assumed that the user devices 510, 520, 530, 540 provide corresponding product matching requests 511, 521, 531, 541 to the matching preferential promotion system 100.

Afterwards, for the above-mentioned offer A, the processor 104 may determine whether the product pairing request of the user device satisfies the pairing condition of the above-mentioned offer A. Taking FIG. 5 as an example, the above-mentioned offer A may be understood as including specific products such as French fries and potato crackers, and the pairing condition of offer A may include a specified quantity of each specific product, for example, the specified quantity of French fries is 3 servings, and the specified quantity of potato crackers is 2 servings.

In this case, when the processor 104 receives the product pairing requests 511, 521, 531, 541, the processor 104 may obtain the total purchase quantity of each specific product by the user devices 510, 520, 530, 540 from the product pairing requests 511, 521, 531, 541. Taking FIG6 as an example, it is assumed that the product pairing request 511 shows that the user device 510 purchases 1 serving of French fries and 1 serving of potato cakes, the product pairing request 521 shows that the user device 520 purchases 1 serving of French fries, the product pairing request 531 shows that the user device 530 purchases 1 serving of French fries, and the product pairing request 541 shows that the user device 540 purchases 1 serving of potato cakes. In this case, the processor 104 can know that the total purchase quantities of French fries and potato crackers by the user devices 510, 520, 530, and 540 are 3 and 2 respectively.

Afterwards, the processor 104 can determine whether the total purchase quantity of each specific product is not less than the corresponding specified quantity. In the scenario of FIG. 6 , since the total purchase quantity of French fries and potato chips is not less than the corresponding specified quantity, the processor 104 can accordingly determine that the product pairing requests 511, 521, 531, 541 of the user devices 510, 520, 530, 540 have met the pairing conditions of the above-mentioned offer A.

On the contrary, if the total purchase quantity of any particular product is less than the corresponding specified quantity, the processor 104 may accordingly determine that the product matching requests 511, 521, 531, 541 of the user devices 510, 520, 530, 540 do not meet the matching conditions of the above-mentioned offer A.

In step S250, in response to determining that the product matching request of the user device meets the matching requirements of the specific matching discount information, the processor 104 can provide each user device with a purchase voucher based on the product matching request corresponding to each user device, and deduct money from each user device accordingly.

Please refer to FIG7, which is a schematic diagram of providing a purchase voucher according to FIG6. In this embodiment, assuming that the product matching requests 511, 521, 531, 541 of the user devices 510, 520, 530, 540 have met the matching conditions of the above-mentioned offer A, the processor 104 can provide each user device 510, 520, 530, 540 with a purchase voucher based on the product matching requests 511, 521, 531, 541 corresponding to each user device 510, 520, 530, 540, and deduct money from each user device 510, 520, 530, 540 accordingly.

Taking the user device 510 as an example, since the product matching request 511 indicates that the user wants to purchase 1 serving of French fries and 1 serving of potato cakes, and according to FIG. 5 , the total price of 1 serving of French fries and 1 serving of potato cakes is 43 dollars, the processor 104 may deduct 43 dollars from the user device 510 accordingly and provide the purchase voucher 710 to the user device 510 .

7 , the purchase voucher 710 may include, for example, the corresponding deduction amount and a two-dimensional barcode for picking up the goods. Thus, the user of the user device 510 can obtain the purchased 1 serving of French fries and 1 serving of potato cake by presenting the purchase voucher 710 to the store providing the offer A, but the present invention is not limited thereto.

Similarly, the processor 104 may provide corresponding purchase vouchers to the user devices 520, 530, 540, so that the users of the user devices 520, 530, 540 can obtain the purchased goods by presenting the purchase vouchers to the store providing the offer A.

In other embodiments, after step S250, the processor 104 may also update the historical consumption record of each user device according to the product matching request of each user device.

Please refer to FIG. 8 , which is a schematic diagram of updating the historical consumption record according to FIG. 4B . In this embodiment, it is assumed that the historical consumption record 420 and the product matching request 511 both correspond to the user device 510 . In this case, the processor 104 can obtain the consumption time, consumption amount and purchased product type corresponding to the product matching request 511 , and update the historical consumption record 420 to the historical consumption record 810 accordingly, but it is not limited thereto. In this way, the accuracy of the promotion information pushed to the user device 510 in the future can be increased.

In summary, the present invention mainly provides a matching preferential promotion system for mobile payment devices, which can be used by stores to list products and establish a variety of matching preferential information based on the number of people, geographical information or user characteristics, and achieve the effect of promoting products by pushing messages. The system of the present invention can obtain information such as the geographical location and consumption habits of the user's device, and then push the matching preferential information to the user's device. In this way, users can participate in matching for the preferential offers they are interested in on their user devices, thereby providing the system with a product matching request. After the system receives the product matching request, it will automatically match, and users who are successfully matched can enjoy the discount and can quickly check out directly through the mobile payment function on the user device.

Although the present invention has been disclosed as above by the embodiments, they are not intended to limit the present invention. Any person with ordinary knowledge in the relevant technical field can make some changes and modifications without departing from the spirit and scope of the present invention. Therefore, the protection scope of the present invention shall be defined by the scope of the attached patent application.

100: System 102: Storage circuit 104: Processor 301,302: Pairing discount information 401: Store 402,403,404,405,510,520,530,540: User device 410,430: Specific pairing discount information 420,421,810: Historical consumption records 511,521,531,541: Product pairing request 599: User interface 599a: Button 710: Purchase voucher DD: Default distance S210~S250: Steps

FIG. 1 is a schematic diagram of a system for pairing preferential promotions according to an embodiment of the present invention. FIG. 2 is a flow chart of a method for pairing preferential promotions according to an embodiment of the present invention. FIG. 3 is a schematic diagram of store information, product information, and specific pairing preferential information according to an embodiment of the present invention. FIG. 4A is a schematic diagram of push according to the first embodiment of the present invention. FIG. 4B is a schematic diagram of push according to the second embodiment of the present invention. FIG. 5 is a schematic diagram of generating a product pairing request according to an embodiment of the present invention. FIG. 6 is a schematic diagram of determining whether the pairing conditions of specific pairing preferential information are met according to an embodiment of the present invention. FIG. 7 is a schematic diagram of providing a purchase voucher according to FIG. 6. FIG. 8 is a schematic diagram illustrating updating the historical consumption record according to FIG. 4B .

S210~S250: Steps

Claims (6)

A method for pairing preferential sales promotion includes: obtaining store information of a store and product information of a first product of the store, wherein the store information includes the geographical coordinates of the store; obtaining specific pairing preferential information related to the first product, wherein the specific pairing preferential information includes at least one specific product, the at least one specific product includes the first product, and a pairing condition of the specific pairing preferential information includes a specified quantity of each of the specific products; determining Determine the distance between a plurality of user devices and the geographic coordinate position of the store; in response to the distance being less than a preset distance, push the specific matching discount information to the user devices; obtain a current time and a historical consumption time corresponding to a historical purchase commodity type in a historical consumption record of a first device among the user devices, wherein the historical consumption time corresponds to a time period; in response to the distance being not less than the preset distance and Determining that the current time overlaps with the time period corresponding to the historical consumption time, pushing the specific matching preferential information matching the type of the historically purchased product to the first device; in response to the distance being not less than the preset distance and determining that the current time does not overlap with the time period corresponding to the historical consumption time, not pushing the specific matching preferential information matching the type of the historically purchased product to the first device; obtaining the user devices' responses to the specific matching preferential information The method comprises: receiving multiple product matching requests from the user devices, wherein the product matching requests include a total purchase quantity set by the user devices for each specific product; in response to determining that the total purchase quantity of each specific product is not less than the corresponding specified quantity, performing a deduction operation on each user device based on the product matching request corresponding to each user device, and providing each user device with a purchase voucher, wherein the purchase voucher includes a two-dimensional barcode for picking up the product. As described in claim 1, the store information further includes the store name of the store, and the product information of the first product includes the product name, product price and at least one product type label of the first product. As described in claim 2, the specific matching preferential information records a preferential price of the first product, and the step of pushing the specific matching preferential information to the user devices includes: obtaining a historical consumption amount in the historical consumption record of the user devices; in response to determining that the historical consumption amount is greater than the preferential price of the first product, pushing the specific matching preferential information to the user devices. A system for pairing preferential promotions includes: a storage circuit storing a plurality of modules; and a processor coupled to the storage circuit to access the modules to execute the following steps: obtaining store information of a store and product information of a first product of the store, wherein the store information includes the geographical coordinates of the store; obtaining specific pairing preferential information associated with the first product, wherein the specific pairing preferential information includes at least one specific product, and the at least one specific product includes the first product. a pairing condition of the specific pairing preferential information including a specified quantity of each of the specific commodities; determining the distance between a plurality of user devices and the geographic coordinate position of the store; in response to the distance being less than a preset distance, pushing the specific pairing preferential information to the user devices; obtaining a current time and a historical consumption time corresponding to a historical purchase commodity type in a historical consumption record of a first device among the user devices, wherein the historical consumption time corresponds to In response to the distance being not less than the preset distance and determining that the current time overlaps with the time period corresponding to the historical consumption time, the specific matching preferential information matching the type of the historically purchased commodity is pushed to the first device; in response to the distance being not less than the preset distance and determining that the current time does not overlap with the time period corresponding to the historical consumption time, the specific matching preferential information matching the type of the historically purchased commodity is not pushed to the first device; obtaining the user device Set multiple product matching requests for the specific matching discount information, wherein the product matching requests include a total purchase quantity set by the user devices for each specific product; in response to determining that the total purchase quantity of each specific product is not less than the corresponding specified quantity, perform a deduction operation on each user device based on the product matching request corresponding to each user device, and provide each user device with a purchase voucher, wherein the purchase voucher includes a two-dimensional barcode for picking up the goods. The system as described in claim 4, wherein the store information further includes the store name of the store, and the product information of the first product includes the product name, product price and at least one product type label of the first product. A system as described in claim 5, wherein the specific matching preferential information records a preferential price of the first product, and wherein the processor is further configured to: obtain a historical consumption amount in the historical consumption records of the user devices; and in response to determining that the historical consumption amount is greater than the preferential price of the first product, push the specific matching preferential information to the user devices.

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