TWI847689B - Automatic marketing program setting and execution system - Google Patents

Abstract

An automated marketing program setting and execution system is disclosed. The system is installed in a server host, and the server host is signally connected with a plurality of commercial servers and a client device. The system includes a display module, a marketing journey start module, a future event trigger module, a historical event module, a marketing tool module, a marketing journey termination module, an executive function module, an advertisement setting module and an execution module. The present invention uses the above-mentioned modules to set all the events in the marketing activities with drag-and-drop icons and monitors the feedback information of each commercial server through the working host to achieve or evaluate marketing effects. The operation interface is simple and easy to understand, which can reduce the effort of marketers when dealing with a large number of online marketing activities.

Description

Automated marketing program setting and execution system

The present invention relates to an automated marketing system, in particular to an automated marketing program setting and execution system that automatically integrates multiple data and can provide accurate sales information delivery through the digital footprint of each consumer.

In the consumer market where the digital marketing environment is becoming more and more mature, the "consumption" action on the Internet is just a click of the mouse button or a touch on the touch screen. The subsequent effect is the generation of follow-up financial and logistics flows, which meets the needs of consumers. In the competition of e-commerce platforms, consumers may be confused by the overwhelming advertising information after browsing the consumption pages of various e-commerce platforms, and they may not be able to make up their minds to buy the products they need, or even fall into the price comparison trap and wait for the best sales opportunity (such as the promotion season). In this way, it is not only the sales performance that is affected, but also the value of the brand of the product being sold and the effectiveness of the advertisement may be discounted. Therefore, effectively following up on consumer needs and delivering the right information at the right time to encourage consumers to make a purchase decision has become the focus of today’s marketing personnel.

The marketing methods mentioned above are generally referred to as precision marketing. The difficulty in achieving "precision" in marketing work is mainly due to the protection of personal information privacy. The e-commerce platform cannot obtain the information of visitors to the e-commerce website except for members, making it difficult to grasp the preferences of these potential consumers, and the product information provided cannot be customized (precise). In addition, even if a member of the e-commerce platform does not often enter the e-commerce platform to interact, he may become an inactive customer, and the e-commerce platform can only recommend products based on the analysis of big data and guess his preferences. It is conceivable that such marketing methods are also difficult to be precise.

Despite the above difficulties, with the introduction of new online tools, precision marketing also has feasible opportunities. For example, in addition to being active on e-commerce platforms, potential consumers may also be active on social platforms. In some environments based on protecting user information security, e-commerce platforms can cooperate with social platforms to obtain their information related to products or preferences to determine the consumption tendencies of these potential consumers. In addition, e-commerce platforms can also embed codes in their business pages to track consumers' digital footprints to determine consumer needs, so that subsequent marketing activities can be carried out. Although these online tools have helped e-commerce platform marketers, faced with the vast amount of information traffic and the tools required for operation, these marketers are still under the pressure of integrating resources and constantly learning. Pursuing marketing results and efficiency is an unattainable dream.

This paragraph extracts and compiles certain features of the invention. Other features will be revealed in subsequent paragraphs. Its purpose is to cover various modifications and similar arrangements within the spirit and scope of the attached patent application.

In order to meet the above requirements, the present invention proposes an automated marketing program setting and execution system. The system is installed in a server host, which is signal-connected to a plurality of commercial servers and a user end device, and includes: a display module, which displays a setting interface on a screen of the user end device to set a name, a start time, and an end time of a marketing journey project. After the setting operation of the setting interface is completed, a single-page canvas is displayed on the screen, and the single-page canvas has a plurality of drag-and-drop icons around it, wherein each drag-and-drop icon can be dragged to copy to the single-page canvas, and can be selectively linked to another drag-and-drop icon in the single-page canvas. a marketing journey start module, which presets a starting point drag icon in the single-page canvas after the single-page canvas is displayed, and sets a starting point type condition of the starting point drag icon after the starting point drag icon is clicked; a future event trigger module, which is activated when a future event trigger drag icon is dragged into the single-page canvas, and the future event trigger drag icon is clicked to set at least one future event, each future event is a designated function triggered by a corresponding business server in a future period of time; a historical event module, which is activated when a historical event drag icon is dragged into the single-page canvas A single-page canvas is activated, and the historical event drag-and-drop icon is clicked to set a historical event. Each historical event is a designated function triggered by a corresponding business server in the past period or a transaction record in a business server of an e-commerce platform in the past period. The occurrence and non-occurrence of the historical event can be selectively linked to another drag-and-drop icon in the single-page canvas; a marketing tool module is activated when a marketing tool drag-and-drop icon is dragged into the single-page canvas, and the marketing tool drag-and-drop icon is clicked to set a corresponding business server. A marketing operation is executed for all clients, or clients that meet the at least one future event and/or clients that meet the historical event; a marketing journey termination module is activated when an end point drag icon is dragged into the single page canvas, and the end point drag icon is no longer directly linked to another drag icon in the single page canvas; and an execution module notifies the corresponding business server to execute the marketing operation set in all directed linked drag icons between the start point drag icon and the end point drag icon that meet the start point type condition.

The automated marketing program setting and execution system may further include an execution function module, which is activated when an execution function drag-and-drop icon is dragged into the single-page canvas, the execution function drag-and-drop icon is clicked to increase the number of drag-and-drop icons with a directed link, set a time difference between the previous and next directed link drag-and-drop icons during execution, and monitor whether an email sent by a customer relationship management business server is in a read state.

The automated marketing program setting and execution system may further include an advertisement setting module, which is activated when an advertisement setting drag-and-drop icon is dragged into the single-page canvas, and the advertisement setting drag-and-drop icon is clicked to set the cost and audience of a marketing advertisement for an advertisement marketing platform business server, wherein the execution module notifies the advertisement marketing platform business server to execute the marketing advertisement during execution.

According to the present invention, if the corresponding business server is a customer relationship management business server, the marketing operation is to send an email with specific content.

According to the present invention, if the corresponding business server is a SMS sending business server, the marketing operation is to send SMS with specific content.

According to the present invention, if the corresponding commercial server is a commercial server for generating web page content, the marketing operation is a window or pattern with a specific hyperlink that pops up when browsing the web page.

According to the present invention, if the corresponding business server is an instant messaging business server, the marketing operation is text, graphics, animation or video of specific content.

Preferably, the specified function is member registration, web banner click, site search, entering product list page, browsing products, entering article list page, browsing articles, entering event page, clicking on popular keywords, clicking on navigation behavior, executing calculation tools, making phone calls, cross-channel identity binding, adding shopping behavior, adding shopping cart items, removing shopping cart items, registering warranty, registering activities, performing return operations or adding products to tracking.

Preferably, the starting point type condition includes triggering future events, triggering schedule activity keywords, matching transaction records in the e-commerce platform business server in the past period, and the designated functions triggered by the corresponding business server in the past period.

Preferably, the execution module further receives at least one execution result returned by the corresponding business server.

The present invention uses the aforementioned modules to set all events that occur during marketing activities with drag-and-drop icons, and monitors the feedback messages of each business server through the work host to achieve or evaluate marketing results. The operation interface is simple and easy to understand, which can reduce the energy spent by marketers in handling a large number of online marketing activities.

1: Servo host

2: Network

3: Use the terminal device

3a: Screen

100: Network communication interface

201: Display module

202: Marketing Journey Start Module

203: Future event trigger module

204: Historical Events Module

205: Marketing tool module

206: Marketing journey termination module

207: Execute function module

208:Advertising settings module

209: Execution module

31: E-commerce platform business server

301: User device

32: Customer Relationship Management Business Server

302: User device

33: Advertising and marketing platform business server

303: User device

34: Commercial server for web content generation

304: User device

35: Instant messaging business server

305: User-end device

36: SMS sending business server

306: User-end device

A00: Starting point drag icon

A01: Future event drag icon

A02: Future event intersection drag icon

A03: Future event collection drag icon

A04: Historical event drag-and-drop icons

A05: Consumption event drag icon

A06: Time waiting drag icon

A07:EDM open drag icon

A08: Multiple journey drag-and-drop icons

A09: Single trip drag icon

A10:EDM drag-and-drop icon

A11: SMS drag-and-drop icon

A12: Web page notification drag icon

A13: Instant messaging drag icon

A14: Facebook ad drag icon

A15: End point drag icon

C: Single page canvas

I1: Setting interface

I2: Starting point setting interface

I3: Future event intersection setting interface

I4: Historical event settings interface

FIG1 is a schematic diagram of the components and application environment of an automated marketing program setting and execution system according to an embodiment of the present invention.

FIG2 shows a setting interface displayed on a screen of a user terminal device.

Figure 3 shows a single page canvas displayed on the screen.

Figure 4 shows a starting point setting interface displayed on the screen.

Figure 5 shows a future event intersection setting interface displayed on the screen.

Figure 6 shows a historical event setting interface displayed on the screen.

Figure 7 shows the automated marketing program configuration and execution system in action.

Figure 8 shows another example of the automated marketing program configuration and execution system in action.

The present invention will be described in more detail with reference to the following embodiments.

Please see FIG1, which is a schematic diagram of the components and application environment of an automated marketing program setting and execution system according to an embodiment of the present invention. The automated marketing program setting and execution system (hereinafter referred to as the system) is installed in a server host 1 and operates through the hardware architecture of the server host 1. The hardware architecture of the server host 1 on which the system is installed is not much different from the general server architecture, and may include a central processing unit, memory, storage device (such as a hard disk), input and output units, etc. Although these hardware are not shown in FIG1, they are the architectures that technical personnel in the server field should understand. In addition, one of the important hardware in the server host 1 is the network communication interface 100, which is the assembly of important software and firmware (sometimes also includes program software running in the operating system) that connects the server host 1 to the external hardware through the network 2, and can include hardware such as a network card, a connecting cable, and a wireless communication module. The following introduction to the various modules of the present invention is the technical requirements of the system that utilizes or cooperates with the equipment of the above-mentioned existing server host 1. Therefore, they can be software, including specific program codes and data, and run in at least a part of the hardware architecture under the operating system (for example, the program code and related data files are stored in a storage device, temporarily stored in the memory under the operation of the operating system, and dynamically called and executed by the central processor). On the other hand, these modules can also be special hardware, such as application-specific integrated circuits (ASIC) or external cards, to perform the functions assigned to these modules. Moreover, these technical requirements can be partly software and partly hardware, and can be effectively integrated according to the needs of product designers, all within the technical scope advocated by this patent.

In operation, the server host 1 is connected to several commercial servers and a user device 3 through a network 2. The user end device 3 is the hardware used to remotely operate the system, which can be but not limited to a smart phone, a tablet computer, a desktop computer or a laptop computer. Each business server has a specific function. For example, an e-commerce platform business server 31 provides a purchase, sales and inventory service for an e-commerce platform; a customer relationship management business server 32 provides marketing services for the customers of the e-commerce platform. Electronic Direct Mail (EDM) service; an advertising marketing platform business server 33 is a platform that provides targeted advertising services, such as Facebook ^TM ; a web content generation business server 34 provides web services with specific content; an instant messaging A business server 35 provides instant messaging services, such as LINE ^™ ; a text message sending business server 36 provides text message services. Each business server is also connected to a plurality of user end devices (in FIG. 1 , the e-commerce platform business server 31 is connected to the user end device 301, the customer relationship management business server 32 is connected to the user end device 302, Advertising marketing platform business server 33 Information connection user terminal device 303, web page content generation business server 34 Information connection user terminal device 304, instant messaging business server 35 Information connection user terminal device 305, SMS sending business server 36 The information is connected to the user terminal device 306), and the user of the connected user terminal device is the customer of the business activity (platform) to which the corresponding business server belongs, and is also the potential consumer that the system wants to access and contact. The users of this system can be sellers of specific products, marketing companies, or organizers of specific activities. These users can use this system to target consumers (user-end devices) who meet the requirements for executing specific online functions. ) to send advertising messages or provide information, and can receive consumer responses from these business servers.

The system includes a display module 201, a marketing journey start module 202, a future event trigger module 203, a historical event module 204, a marketing tool module 205, a marketing journey termination module 206, an execution function module 207, an advertisement setting module 208 and an execution module 209.

The function of the display module 201 is to initialize on the user device 3. Please see Figure 2, which shows a setting interface I1 presented on the screen 3a of the user device 3. The display module 201 can display a setting interface I1 on the screen 3a of the user device 3. The setting interface I1 is used to set a name, a start time, and an end time of a marketing journey project. The name is entered in the "Journey Name" box, the start time is entered in the "Journey Time From" box, and the end time is entered in the "Journey Time To" box. The execution (valid) period of the marketing journey project is between the start time and the end time. In addition, the execution mode of the marketing journey project can also be set in the setting interface I1. For example, by turning on the "user repeatedly enters the journey" switch, the marketing journey project can be set to continue to be executed after being executed once; by turning on the "set journey execution frequency" switch, the marketing journey project can be set to be executed once, such as once a day. Please see Figure 3, which shows a single-page canvas C displayed on the screen 3a. After the setting operation of the setting interface I1 is completed, the display module 201 displays a single-page canvas C (indicated by the dotted line frame) on the screen 3a, and the single-page canvas C has a plurality of drag icons around it. In this embodiment, the drag icons include future event trigger drag icons (including future event drag icons A01, future event intersection drag icons A02 and future event union drag icons A03), historical event drag icons (including historical event drag icons A04 and consumption event drag icons A05), execution function drag icons (including time waiting drag icons A06, E DM open drag icon A07, multiple journey drag icon A08 and single journey drag icon A09), marketing tool drag icon (including EDM drag icon A10, SMS drag icon A11, web notification drag icon A12 and instant messaging drag icon A13), advertisement setting drag icon (Facebook advertisement drag icon A14) and end point drag icon A15. Each drag icon can be dragged to be copied to the single-page canvas C, for example, the end point drag icon A15 marked by a dotted arrow is dragged from the edge of the single-page canvas C into the single-page canvas C, and other drag icons in the single-page canvas C are formed in the same manner. In addition, except for the end point drag icon A15, each drag icon can be selectively linked to another drag icon in the single-page canvas C, such as the arrow from the future event drag icon A01 to the EDM drag icon A10 in the single-page canvas C. It should be noted that the same drag icon can be dragged and copied to the single-page canvas C more than once, indicating that the function or condition set by the drag icon can occur more than once.

After the marketing journey project is set, the marketing journey start module 202 starts to start. After the marketing journey start module 202 is displayed on the single-page canvas C, the start point drag icon A00 is preset therein. Please see FIG. 4, which shows a start point setting interface I2 presented on the screen 3a. When the start point drag icon A00 is clicked, the start point setting interface I2 pops up. In the start point setting interface I2, a start point type condition of the start point drag icon A00 can be set. The start point type condition determines the premise that the marketing journey project where the start point drag icon A00 is located can take effect. According to the present invention, the starting point type conditions include future events, triggering schedule activity keywords, matching the transaction records in the past period in the e-commerce platform business server 31, and the designated functions triggered by the corresponding business server in the past period. Future events are designated functions triggered by a corresponding business server in the future period, such as the webpage content generation business server 34 receiving clicks on hot keywords within 3 days, or the product webpage in the e-commerce platform business server 31 having digital footprints of browsing products. Each different business server will have different designated functions according to its characteristics. According to the present invention, all business servers can perform designated functions such as, but not limited to, registering as a member, clicking on a web banner, searching the entire website, entering a product list page, browsing products, entering an article list page, browsing articles, entering an activity page, clicking on a popular keyword, clicking on navigation behavior, executing a calculation tool, making a phone call, cross-channel identity binding, adding a new shopping behavior, adding a new shopping cart item, removing a shopping cart item, registering a warranty, registering an activity, executing a return operation, and adding a product to tracking. The triggering of designated functions can occur in the future or in the past, which becomes a historical event. The triggering schedule activity keywords come from the business server that can publish schedule activity keyword advertisements, such as the e-commerce platform business server 31 and the web content generation business server 34, as a prerequisite for the marketing journey project to take effect. The transaction record includes the transaction amount and the number of transactions, which can be set through the starting point setting interface I2. It should be noted that the setting after clicking the drag icon can be directly clicked on the drag icon, or it can be like the EDM drag icon A10 in the single-page canvas C in Figure 4, after a low click, several buttons are generated above it, and then the gear edit button is clicked once to edit the setting content.

In Figure 4, click the starting point type box to select a starting point type condition, and set the name of the starting point drag icon A00 in the starting point name box. Select the drop-down menu in the domain to select the e-commerce platform business server 31, customer relationship management business server 32, web content generation business server 34, instant messaging business server 35 or SMS sending business server 36 for connection, and obtain the data of the corresponding business server through the open API for analysis. Select the event box and the condition setting box to further select the specified function of the selected business server and set the selected specified function.

The future event trigger module 203 is used to set the driving functions of the future event drag icon A01, the future event intersection drag icon A02 and the future event union drag icon A03. The future event trigger module 203 is activated when a future event trigger drag icon is dragged into the single-page canvas C, and the future event trigger drag icon is clicked to set at least one future event. As mentioned above, each future event is a designated function triggered by a corresponding business server in a future period of time. Clicking the future event drag icon A01 can set one future event, and clicking the future event intersection drag icon A02 or the future event union drag icon A03 can set more than two future events. Take the setting of the future event intersection drag icon A02 as an example. See Figure 5, which shows a future event intersection setting interface I3 presented on screen 3a. The name of the future event intersection drag icon A02 can be set in the node name box. Clicking the user inclusion box can set a set of data in the user inclusion group condition box on the right, where the setting method and content of the domain selection drop-down menu and the event selection box and the condition setting box are the same as those in Figure 4, and the purpose is to set a set of specified functions triggered from the corresponding business server in the future period. Clicking the and inclusion box can add a set of settings. The contents of two or more sets of settings must be met before the marketing journey project where the future event intersection drag icon A02 is located can be executed.

Compared to the future event trigger module 203, the historical event module 204 is used to set the driving functions of the historical event drag icon A04 and the consumption event drag icon A05. The historical event module 204 is activated when a historical event drag icon is dragged into the single-page canvas C. After the historical event drag icon is clicked, a historical event can be set. For the historical event drag icon A04, each historical event is a designated function triggered by a corresponding business server in the past period of time. For the consumption event drag icon A05, each historical event is a transaction record in the e-commerce platform business server 31 in the past period of time, that is, the customer's consumption in the past period of time is used as a reference for subsequent marketing methods. Different from the processing methods of the future event drag-and-drop icon A01, the future event intersection drag-and-drop icon A02 and the future event union drag-and-drop icon A03, the occurrence and non-occurrence of the historical event can be selectively linked to another drag-and-drop icon in the single-page canvas C. See FIG6, which shows a historical event setting interface I4 presented on the screen 3a. The name of the historical event drag-and-drop icon can be entered in the node name box in FIG6. The setting method and content of the domain selection drop-down menu and the event selection box and condition setting box are the same as those in FIG4, and will not be repeated here. The difference from FIG4 and FIG5 is that after clicking the historical event drag-and-drop icon, the trigger time must be further set. The trigger time can be a specified period in the past period of time or within the past few days.

The marketing tool module 205 is used to set a specific marketing method. Similarly, the marketing tool module 205 is activated when a marketing tool drag-and-drop icon is dragged into the single-page canvas. After the marketing tool drag-and-drop icon is clicked, a corresponding business server can be set to perform a marketing operation for all clients, or clients that meet at least one future event and/or clients that meet the historical event. If there is no directed connection for a future event trigger drag-and-drop icon or a historical event drag-and-drop icon in front of the marketing tool drag-and-drop icon, the marketing operation is performed on all clients of a specific business server, such as sending a specific EDM to all user devices 302 connected to the customer relationship management business server 32 as an advertisement. If there is a future event trigger drag icon or a history event drag icon in front of the marketing tool drag icon, the client that meets the prerequisite will execute the marketing operation only when the specified function of the specified business server set by the future event trigger drag icon or the history event drag icon occurs. The marketing operation will have different forms according to different business servers. Specifically, if the corresponding business server is a customer relationship management business server 32, the marketing operation is to send an e-mail with specific content, and the set drag icon is an EDM drag icon A10; if the corresponding business server is a text message sending business server 36, the marketing operation is to send a text message with specific content, and the set drag icon is a text message drag icon A11; if the corresponding business server The server is a web page content generating business server 34, the marketing operation is a window or pattern with a specific hyperlink that pops up when browsing the web page, and the set drag icon is a web page notification drag icon A12; if the corresponding business server is an instant messaging business server 35, the marketing operation is text, pattern, animation or video with specific content, and the set drag icon is an instant messaging drag icon A13.

The execution function module 207 is a technical element that establishes special execution prerequisites between drag-and-drop icons, and is related to time settings and processes. The execution function module 207 is activated when an execution function drag-and-drop icon is dragged into the single-page canvas. When the execution function drag-and-drop icon is clicked, the number of drag-and-drop icons that are directedly linked to it can be increased (for example, the multi-journey drag-and-drop icon A08 can be set to determine the subsequent logical execution of more than two corresponding execution paths; or the single-journey drag-and-drop icon A09 only sets a subsequent single execution path) and a time difference between the previous and subsequent directed linked drag-and-drop icons during execution can be set (this is set by the time waiting drag-and-drop icon A06). More specifically, the execution function module 207 can also monitor whether the e-mail sent by the customer relationship management business server 32 is in the read state (this is set by the EDM open drag icon A07). The specific operation method will be explained in the subsequent embodiments.

The advertisement setting module 208 can set the sending of marketing advertisements to the advertisement marketing platform business server 33 under certain circumstances in the marketing journey project, and make the advertisement marketing platform business server 33 execute. The advertisement setting module 208 can be activated when an advertisement setting drag-and-drop icon is dragged into the single-page canvas C. After the advertisement setting drag-and-drop icon is clicked, the cost and audience of a marketing advertisement can be set for the advertisement marketing platform business server 33. It should be noted that the execution module 209 will notify the advertisement marketing platform business server 33 to execute the marketing advertisement only when it is executed.

The marketing journey termination module 206 is activated when an end drag icon A15 is dragged into the single-page canvas C, and the end drag icon A15 is no longer linked to another drag icon in the single-page canvas C. All the marketing operations set by the drag icons from the starting drag icon A00 to the end drag icon A15 through the directed link will be executed when the preconditions of the previous and subsequent future event trigger drag icons, historical event drag icons, execution function drag icons, and advertisement setting drag icons are met. According to the present invention, there is a starting point drag icon A00 in the marketing journey project, but according to the process design of different execution function drag icons, there is more than one end point drag icon A15.

The execution module 209 sets the marketing operation to be executed in all directed link drag icons between the starting point drag icon A00 and the end point drag icon A15 that meet the starting point type condition, and notifies the corresponding business server from the server host 1 to execute. If the execution result needs to be evaluated, the execution module 209 can further receive at least one execution result returned by the corresponding business server. These execution results can be used for marketing analysis, such as analyzing the number of executions or the transaction conversion rate after execution.

The following two examples illustrate the use of this system.

Please see Figure 7, which shows a state of the automated marketing program setting and execution system. The application scenario of Figure 7 is to check whether the newly registered members in the e-commerce platform running on the e-commerce platform business server 31 put the products introduced in the EDM into the shopping cart after receiving the EDM sent by the customer relationship management business server 32, and wait for 3 days to observe whether these newly registered members check out the shopping cart. If they have checked out, the marketing journey project ends; if they have not checked out, let the customer relationship management business server 32 send another EDM to remind them to check out, and the marketing journey project ends. As can be seen from FIG. 7 , the starting type condition set by the starting drag icon A00 (named “trigger registered member”) is the designated function of the registered member triggered in the past period. The starting drag icon A00 is directional linked to the EDM drag icon A10 (named “new registered discount code”), the content of which is set to make the customer relationship management business server 32 send an EDM with a specific product promotion discount code to customers (the receiving hardware is a user terminal device) who have registered as a member on the e-commerce platform business server 31 in the aforementioned period (it may be from the beginning of the e-commerce platform or in the past three months, the customer groups are different). Next, the future event drag icon A01 (named "add product to shopping cart") is a directed link to the EDM drag icon A10, which is set to feedback the server host 1 through the e-commerce platform business server 31 during the discount period of the next week to find out whether the customer who received the EDM has added the discounted product to the shopping cart. Since many people will think again whether this shopping behavior is necessary after putting the products they want to buy into the shopping cart and will not check out immediately, the future event drag icon A01 is then directed to the time waiting drag icon A06 (named "Time waiting 3 days") to observe the consumption behavior of each of the above customers. The time waiting drag icon A06 is directed to the historical event drag icon A04 (named "Already checked out"). The historical event drag icon A04 is set to determine whether each customer has checked out in the past 3 days. If the customer has checked out, the historical event drag icon A04 executes the optional directed link end point drag icon A15 represented by "Yes" to end the marketing journey project. On the contrary, if the customer has not checked out, the history event drag icon A04 executes the content set by the optional directed link EDM drag icon A10 (named "checkout reminder") indicated by "No", so that the customer relationship management business server 32 sends an EDM with checkout reminder content to the customer who has not checked out. It is enough to remind the customer once, and more reminders will cause customer disgust. Therefore, the EDM drag icon A10 is directed linked to another end point drag icon A15. As can be seen from Figure 7, a marketing journey project can have multiple end states, that is, multiple end point drag icons A15 are used. It is worth noting that if the user repeatedly enters the journey switch in the setting interface I1, the marketing journey project in Figure 7 can be restarted according to the settings after it ends, until the end time of the marketing journey project arrives.

Please see Figure 8, which shows another state of the automated marketing program setting and execution system. The application scenario of Figure 7 is to allow the customer relationship management business server 32 to send EDMs of different lucky draw activities to users who have browsed the specific product sales content provided by the e-commerce platform business server 31 according to the checkout situation. As can be seen from Figure 8, the starting point type condition set by the starting point drag icon A00 (named "browsed electric toothbrush, hair dryer") is the designated function of the registered member triggered in the past period of time. The starting point drag icon A00 is directionally linked to the EDM drag icon A10 (named EDM), and its content is set to allow the customer relationship management business server 32 to send an EDM with specific product lucky draw promotion content to customers who have registered as members on the e-commerce platform business server 31 during the aforementioned time period (the receiving hardware is a user-end device). Next, the DM drag icon A10 is directed to the multi-journey drag icon A08 (named as multi-journey). The multi-journey drag icon A08 sets different follow-up processes according to different customer responses and is directed to three different future event drag icons A01: the future event drag icon A01 with the directed connection name of viewing the lucky draw activity page executes the content set by the directed connection EDM drag icon A10 after the customer receives the EDM and browses the designated lucky draw activity page, notifies the customer relationship management business server 32 to send the EDM with the content of the lucky draw product to the eligible customer, and then terminates the marketing journey project; the future event drag icon A01 with the directed connection name of viewing the lucky draw activity page executes the content set by the directed connection EDM drag icon A10 after the customer receives the EDM and browses the designated lucky draw activity page, and terminates the marketing journey project; The future event drag icon A01 called Add to Cart executes the content set by the directed connected EDM drag icon A10 after the customer receives the EDM and adds the specified product to the shopping cart, notifies the customer relationship management business server 32 to send the EDM with the content of inviting the current lottery to the eligible customer and terminates the marketing journey project; the future event drag icon A01 with the directed connection name Checkout executes the content set by the directed connected EDM drag icon A10 after the customer receives the EDM and purchases the specified product, notifies the customer relationship management business server 32 to send the EDM with the content of logging in and registering for the lottery to the eligible customer and terminates the marketing journey project. Figure 8 specifically illustrates the use of the multiple journey drag icons.

Although the present invention has been disclosed in the form of implementation as above, it is not intended to limit the present invention. Anyone with ordinary knowledge in the relevant technical field can make some changes and modifications without departing from the spirit and scope of the present invention. Therefore, the scope of protection of the present invention shall be subject to the scope of the patent application attached hereto.

1: Servo host

2: Network

3: Use the terminal device

100: Network communication interface

201: Display module

202: Marketing Journey Start Module

203: Future event trigger module

204: Historical Events Module

205: Marketing tool module

206: Marketing journey termination module

207: Execute function module

208:Advertising settings module

209: Execution module

31: E-commerce platform business server

301: User device

32: Customer Relationship Management Business Server

302: User device

33: Advertising and marketing platform business server

303: User device

34: Commercial server for web content generation

304: User device

35: Instant messaging business server

305: User-end device

36: SMS sending business server

306: User-end device

Claims (8)

An automated marketing program setting and execution system is installed in a server host, which is signal-connected to a plurality of commercial servers and a user end device, and includes: a display module, which displays a setting interface on a screen of the user end device to set a name, a start time, and an end time of a marketing journey project; after the setting operation of the setting interface is completed, a single-page canvas is displayed on the screen, and the single-page canvas has a plurality of drag-and-drop icons around it, wherein each drag-and-drop icon can be dragged to copy to the single-page canvas, and can be selectively linked to another drag-and-drop icon in the single-page canvas; a marketing journey starting module, which presets a starting point drag-and-drop icon after the single-page canvas is displayed a future event trigger module, which is activated when a future event trigger drag icon is dragged into the single-page canvas, and the future event trigger drag icon is clicked to set at least one future event, each future event is a designated function triggered by a corresponding business server in a future period of time; a historical event module, which is activated when a historical event drag icon is dragged into the single-page canvas, and the historical event drag icon is clicked to set a historical event, each historical event is a designated function triggered by a corresponding business server in a past period of time or a business server of an e-commerce platform in a past period of time. transaction records, which can be selectively linked to another drag-and-drop icon in the single-page canvas when the historical event occurs or not; a marketing tool module, which is activated when a marketing tool drag-and-drop icon is dragged into the single-page canvas, and the marketing tool drag-and-drop icon is clicked to set a corresponding business server to perform a marketing operation for all clients, or clients that meet at least one future event and/or clients that meet the historical event; a marketing journey termination module, which is activated when an end point drag-and-drop icon is dragged into the single-page canvas, and the end point drag-and-drop icon is no longer linked to another drag-and-drop icon in the single-page canvas; an advertising setting module, which is activated when an advertising setting drag-and-drop icon is dragged into the single-page canvas, and the end point drag-and-drop icon is no longer linked to another drag-and-drop icon in the single-page canvas; The icon is dragged into the single-page canvas to start, and the ad setting drag-and-drop icon is clicked to set the cost and audience of a marketing advertisement for an advertising marketing platform business server; and an execution module sets the marketing operation to be executed in the drag-and-drop icons of all directed links between the starting point drag-and-drop icon and the end point drag-and-drop icon that meet the starting point type condition, notifies the corresponding business server to execute, and notifies the advertising marketing platform business server to execute the marketing advertisement during execution, wherein the starting point type condition includes triggering future events, triggering schedule activity keywords, matching the transaction records in the e-commerce platform business server in the past period, and the designated functions triggered by the corresponding business server in the past period. The automated marketing program setting and execution system as described in claim 1 further includes an execution function module, which is activated when an execution function drag-and-drop icon is dragged into the single-page canvas, the execution function drag-and-drop icon is clicked to increase the number of drag-and-drop icons with a directed link, set a time difference between the previous and next directed link drag-and-drop icons during execution, and monitor whether an email sent by a customer relationship management business server is in a read state. An automated marketing program configuration and execution system as described in claim 1, wherein if the corresponding business server is a customer relationship management business server, the marketing operation is to send an email with specific content. The automated marketing program setting and execution system as described in claim 1, wherein if the corresponding business server is a text message sending business server, the marketing operation is to send a text message with specific content. The automated marketing program setting and execution system as described in claim 1, wherein if the corresponding commercial server is a web page content generation commercial server, the marketing operation is a window or pattern with a specific hyperlink that pops up when browsing the web page. The automated marketing program setting and execution system as described in claim 1, wherein if the corresponding business server is an instant messaging business server, the marketing operation is text, graphics, animation or video of specific content. An automated marketing program setting and execution system as described in claim 1, wherein the specified function is member registration, clicking on a web banner, full site search, entering a product list page, browsing products, entering an article list page, browsing articles, entering an event page, clicking on a popular keyword, clicking on navigation behavior, executing a calculation tool, making a phone call, cross-channel identity binding, adding a new shopping behavior, adding a shopping cart item, removing a shopping cart item, registering a warranty, registering an event, executing a return operation, or adding a product to tracking. The automated marketing program setting and execution system as described in claim 1, wherein the execution module further receives at least one execution result returned by the corresponding business server.