TWI715817B - Advertisement recommendation system method - Google Patents

Abstract

The present invention relates to a method of an advertisement recommendation system. The recommendation system on a barter trading platform can only select recommended content based on browsing records, and cannot be changed at any time due to the transaction behavior of the client, which makes the recommended content too monotonous. The consumer information of the concerned item is used to determine the transaction behavior of the client, and then it is changed to provide the peripheral item information of the concerned item. Make the recommendation system on the barter trading platform closer to the needs of users.

Description

Advertisement recommendation system method

The present invention relates to a recommendation system, in particular to an advertisement recommendation system method.

In recent years, the Internet has become very common. With the rapid development of the Internet, the development of auction platforms and shopping websites has been boosted, bringing huge shopping opportunities. The operation methods of online shopping can be roughly divided into two categories. They are e-shops and e-shopping malls.

The former mostly refers to a single seller, such as acting for a specific brand and running a single store; the latter is mostly presented in a common shopping mall type, mainly selling a variety of brands and products, such as Qimo Shopping Center. But no matter which type, it is a process of placing orders, interacting and trading through the Internet, and then using the logistics system to distribute goods.

However, compared with traditional shopping, because traditional shopping must have physical stores and manpower allocation, there are more cost expenditures. Compared with online shopping, these costs can be saved. Moreover, buyers can also purchase items directly on shopping websites without leaving home. Therefore, this emerging transaction pattern has gradually evolved into one of the most popular "e-commerce" origins. Moreover, once the Internet becomes more popular, as long as they can master and use the Internet, everyone can start a business, and everyone can buy goods through the Internet.

However, as the awareness of environmental protection has gradually risen, bartering transactions have revived, coupled with bartering to save the "gold flow" in e-commerce. Therefore, in a sluggish environment, money-saving and environmentally-friendly trading practices encourage bartering transactions.

The so-called bartering is to exchange the goods or services you own with others in exchange for other people's goods or services. It is a trading method that existed before the emergence of the existing trade model. In primitive society, people would use the way of exchanging goods to exchange the materials they needed.

And this method is quietly becoming a new method for the global people to resist economic difficulties. In a broader definition, every person, organization or community can exchange the resources they have in exchange for resources they do not have. The idea of bartering is to create value for these items, to give value to items that are not used in the home, and to obtain other items through exchange, thereby saving expenses.

Therefore, many bartering websites have sprung up like mushrooms after a rain, such as the bartering network, Craigslist and Tradeduck.com. Or mobile apps have also appeared trading platforms, such as Swapub and other apps.

However, like the problems faced by online shopping, the types and quantities of items that merchants can provide on the website are very large, which in turn greatly increases the time cost of consumers shopping, reduces the purchase rate of items on shopping websites, and in many items In the information, the excessive amount of information makes consumers unable to efficiently obtain the part they need from it, and the efficiency of the use of information is reduced. In turn, consumers are unwilling to spend too much time searching for items on the endless Internet.

Bartering is the same problem. The number and types of items on the trading platform are growing rapidly, and users often need to spend a lot of time to find the items they want to trade. This process of browsing a large amount of irrelevant information and products will undoubtedly cause the loss of consumers who are submerged in the problem of information overload.

Among the numerous item information, the recommendation system is an effective way to increase the store’s item transaction volume and enable users to quickly find the items they need. Therefore, the recommendation system plays a very important role. An effective recommendation system is not only convenient for users to use , Increasing the transaction volume of bartering websites, and more importantly, avoiding users' aimless browsing and clicking behavior.

However, the current recommendation system cannot change its recommendation mode according to the user's transaction behavior. When a user obtains a desired item through bartering, the recommendation system still recommends the item that he originally needed, and will not convert the item to recommendation related to the desired item as the desired item is obtained.

Therefore, how to improve the recommendation system so that the recommendation system can change the recommended content according to the user's transaction behavior is still an issue to be overcome by those skilled in the relevant field.

The main purpose of the present invention is to provide a method for an advertisement recommendation system. The recommendation system changes its recommendation content from the item information of the concerned item to the concerned item following the transaction behavior of the user terminal on the barter trading platform. Peripheral item information of the item.

In order to achieve the above objectives and effects, the present invention discloses a method of an advertisement recommendation system, which is to browse the items of interest on the first browsing page after the user terminal uses the electronic device to display the first browsing page according to the application program, and click Enter the item page of this item of interest. When the client purchases the item of interest, consumption information of the item of interest is also generated. And the server device stores the consumption information of the concerned item, and displays the peripheral item information corresponding to the concerned item on the second browsing page according to the consumption information of the concerned item.

The present invention provides an embodiment, the content of which lies in the method of an advertisement recommendation system, wherein the consumption information further includes a transaction name, a transaction date, and a transaction URL of the at least one item of interest.

The present invention provides an embodiment, the content of which lies in the method of an advertisement recommendation system, wherein the user terminal browses at least one item of interest on the first browsing page, and clicks to enter the at least one item page of the item of interest, further Including steps: generating at least one browsing information and sending it to the server for storage.

The present invention provides an embodiment, the content of which lies in the method of an advertisement recommendation system, wherein the browsing information further includes a browsing name of the at least one item of interest, a browsing date, and a browsing URL.

The present invention provides an embodiment, the content of which lies in the method of an advertisement recommendation system, wherein the display proportion of the peripheral item information on one of the second browsing pages is inversely proportional to the browsing date, and the longer the browsing date, the higher the display proportion Less, and the more recent the browsing date, the more the display weight.

The present invention provides an embodiment, the content of which lies in the method of an advertisement recommendation system, wherein the at least one item of interest is one of the uploaded items corresponding to at least one upload record of the user end, and at least one sharing record of the user end corresponds to A shared item is retrieved items corresponding to at least one retrieval record of the user terminal.

In order to enable your reviewer to have a further understanding and understanding of the features of the present invention and the effects achieved, the following examples and accompanying descriptions are provided. The description is as follows:

In view of the fact that the recommendation system on the bartering platform can only select recommended content based on browsing records, and cannot change at any time due to the transaction behavior of the user side, the recommended content is too monotonous. The present invention proposes a method for an advertisement recommendation system to solve the problem. Know the problems caused by technology.

Hereinafter, the features included in the method of the advertisement recommendation system of the present invention, the structure and the method thereof will be further described:

Please refer to Figure 1, which is a flowchart of an advertisement recommendation system method of the present invention. As shown in Figure 1, the method of an advertising system of the present invention includes the following steps:

S1: The client uses the electronic device to display the first browsing page according to the application;

S3: The client browses the item of interest on the first browse page, and clicks to enter the item page of the item of interest;

S5: The client purchases the concerned item and generates consumption information of the concerned item;

S7: The server device stores consumer information; and

S9: The server device displays the second browsing page, and the second browsing page displays the peripheral item information corresponding to the item of interest based on the consumption information.

Next, explain the system required to achieve the method of an advertisement recommendation system of the invention, and refer to Figures 2-4, which are the schematic diagrams of the method of the advertisement recommendation system of the invention and the first browsing page of the invention. The schematic diagram and the schematic diagram of the second browsing page of the present invention. As shown in the figure, the method of an advertisement recommendation system of the present invention includes an electronic device 1 and a server device 2, and the server device 2 receives and stores at least one browsing information 21 and one consumption information 22.

As shown in step S1, a client uses the electronic device 1 and displays a first browsing page 11 according to an application program. The electronic device 1 is a smart phone, a personal assistant (PDA), a notebook computer, a desktop computer, or a tablet computer.

Continuing, as shown in step S3, when the user terminal browses at least one item of interest 13 on the first browsing page 11, the at least one item of interest 13 is randomly displayed on the first browsing page 11 (as shown in Figure 3) ), and click to enter an item page of the at least one item of interest 13 according to the preferences and requirements of the user terminal. When entering an item page of the at least one item of interest 13, the at least one browsing information 21 corresponding to the at least one item of interest 13 is generated and sent to the server 2 for storage.

Following the above, the at least one item of interest 13 is one of the uploaded items corresponding to at least one upload record of the client, one of the shared items corresponding to at least one shared record of the client and at least one search record of the client The corresponding one retrieves the item. With the at least one upload record, the at least one sharing record, and the at least one retrieval record stored in the server 2 by the client, the corresponding at least one item of interest 13 is displayed on the first browsing page 11. And the browsing information 21 further includes a browsing name, a browsing date, and a browsing URL of the at least one attention item 13.

As shown in step S5, when the user terminal purchases the at least one item of interest 13 according to its own preferences, and generates the consumption information 22 of the at least one item of interest 13 while purchasing. The consumption information 22 further includes a transaction name, a transaction date, and a transaction URL of the at least one item of interest 13.

Following step S5, as shown in step S7, the server 2 receives the consumption information 22 and stores the consumption information 22.

And in step S9, after shopping, the server device 2 displays a second browsing page 12, and the second browsing page 12 displays the peripheral item information 133 corresponding to at least one item of interest 13 according to the consumption information 22. The peripheral item information 133 of the at least one item of interest 13 is randomly displayed on the second browsing page 12 (as shown in FIG. 4). And the peripheral item information 133 adjusts a display proportion according to the consumption information 22. When the at least one item of interest 13 has the consumption information 22, the display proportion of the peripheral item information 133 of the at least one item of interest 13 will be greater than that of the at least one item of interest 13 without the consumption information 22.

Following the above, the display proportion of the peripheral item information 133 of the at least one item of interest 13 on the second browsing page 12 is inversely proportional to the browsing date of the at least one item of interest 13. Therefore, the longer the browsing date, the less the display proportion, and the more recent the browsing date, the more the display proportion.

The peripheral item information 133 of the present invention is related peripheral items of the at least one item of interest 13 or information of items that can be used with the at least one item of interest 13. For example, when the at least one item of interest 13 is a PS4 game console, the peripheral item information 133 is a game piece around the PS4 or a game handle and transmission line that can be used with the PS4 game console.

Following the above, when the user terminal purchases PS4 peripheral game pieces, the game piece becomes the at least one attention item 13, and the peripheral item information 133 is the character pendant corresponding to the game piece or the storage of the collectible game piece Boxes etc.

The following is the practical application description of the method of the advertisement recommendation system of the present invention:

When the user terminal uses the electronic device 1 to display the first browsing page 11 according to the application program, and browse the concerned item 13 on the first browsing page 11, the concerned item 13 is corresponding to the upload record, sharing record and retrieval record of the client article. And click on the item of interest 13 that the user is interested in to enter the item page of item 13 of interest. And when entering the article page, the browsing information 21 corresponding to the concerned article is generated, including the browsing name, browsing date and browsing URL of the concerned article 13, and sent to the server 2 for storage.

The user terminal purchases the concerned item 13 according to its own needs, and generates consumption information 22 of the concerned item 13 at the same time as the purchase. Contains the transaction name, transaction date and transaction URL of the item of interest 13. And send it to the server 2 for storage.

After the shopping, the server 2 displays the second browsing page 12, and the second browsing page 12 displays the peripheral item information 133 corresponding to the concerned item 13 according to the consumption information 22. And the peripheral item information 133 adjusts the display proportion according to the consumption information 22. When the item of interest 13 has the consumption information 22, the display proportion of the peripheral item information 133 of the item of interest 13 will be greater than that of the item of interest 13 without the consumption information 22.

In addition, the display proportion of the peripheral item information 133 of the attention item 13 on the second browsing page 12 is inversely proportional to the browsing date to the attention item 13. The longer the browsing date, the less the display proportion, and the more recent the browsing date. The more the display proportion. For example: when the browsing date of the concerned item 13 is 7/20 and the browsing date of another concerned item 13 is 8/19, the surrounding item information 133 of the concerned item 13 on 8/19 will show more than 7/20 Pay attention to the peripheral item information of item 13 133.

Therefore, the present invention is truly novel, progressive, and available for industrial use. It should meet the patent application requirements of my country's patent law. Undoubtedly, I filed an application for a patent for invention in accordance with the law. I pray that the Bureau will grant the patent as soon as possible.

However, the above are only the preferred embodiments of the present invention, and are not used to limit the scope of implementation of the present invention. For example, the shapes, structures, features and spirits described in the scope of the patent application of the present invention are equally changed and modified. , Should be included in the scope of patent application of the present invention.

1‧‧‧Electronic device 11‧‧‧First browsing page 12‧‧‧Second browsing page 13‧‧‧Following items 133‧‧‧Peripheral item information 2‧‧‧Servo device 21‧‧‧Browsing information 22‧‧ ‧Consumer Information S1-S9‧‧‧Steps

Figure 1: It is a flow chart of an advertising recommendation system method of the present invention; Figure 2: It is a system schematic diagram of an advertising recommendation system method of the present invention; Figure 3: It is the first view of the present invention The schematic diagram of the page; and Figure 4: It is the schematic diagram of the second browsing page of the present invention.

S1~S9‧‧‧Step Process

Claims (3)

An advertisement recommendation system method, the steps include: a user terminal uses an electronic device to display a first browsing page according to an application; the user terminal browses at least one item of interest on the first browsing page, and clicks to enter the at least An item page of an item of interest, and at least one browsing information is generated and sent to a server for storage, the browsing information includes a browsing name of the at least one item of interest and a browsing date; the client purchases the at least one item of interest, And generate consumption information of the at least one item of interest; the server device stores the consumption information; and the server device displays a second browsing page, and the second browsing page displays a periphery corresponding to the at least one item of interest based on the consumption information Item information; wherein the at least one item of interest is one of the uploaded items corresponding to at least one upload record of the user terminal, and the proportion of the peripheral item information displayed on one of the second browsing pages is inversely proportional to the browsing date, when the The longer the browsing date, the less the display weight, and the more recent the viewing date, the more the display weight. For example, in the method of the advertisement recommendation system described in claim 1, wherein the consumption information further includes a transaction name, a transaction date, and a transaction website of the at least one item of interest. According to the method of the advertisement recommendation system described in claim 1, wherein the browsing information further includes a browsing website of one of the at least one item of interest.

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